@cmo-so/skills 0.5.3 → 0.7.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/THIRD_PARTY_NOTICES.md +5 -5
- package/catalog.json +55 -7
- package/package.json +1 -1
- package/skills/cmo-ab-testing/SKILL.md +1 -1
- package/skills/cmo-ad-creative/SKILL.md +1 -1
- package/skills/cmo-ads-audit/SKILL.md +1 -1
- package/skills/cmo-ads-budget/SKILL.md +1 -1
- package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
- package/skills/cmo-ads-launch/SKILL.md +1 -1
- package/skills/cmo-ads-monitoring/SKILL.md +1 -1
- package/skills/cmo-ads-strategy/SKILL.md +1 -1
- package/skills/cmo-aeo-content/SKILL.md +1 -1
- package/skills/cmo-agent-readiness/SKILL.md +1 -1
- package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
- package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
- package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
- package/skills/cmo-ai-visibility/SKILL.md +1 -1
- package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
- package/skills/cmo-app-store-optimization/SKILL.md +1 -1
- package/skills/cmo-attribution/SKILL.md +1 -1
- package/skills/cmo-autopilot/SKILL.md +1 -1
- package/skills/cmo-blog-planner/SKILL.md +1 -1
- package/skills/cmo-blog-writing/SKILL.md +1 -1
- package/skills/cmo-brand-naming/SKILL.md +1 -1
- package/skills/cmo-brand-profile/SKILL.md +1 -1
- package/skills/cmo-brand-protection/SKILL.md +1 -1
- package/skills/cmo-campaign-analytics/SKILL.md +1 -1
- package/skills/cmo-checkout-cro/SKILL.md +1 -1
- package/skills/cmo-china-social/SKILL.md +1 -1
- package/skills/cmo-churn-prevention/SKILL.md +1 -1
- package/skills/cmo-client-report/SKILL.md +1 -1
- package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
- package/skills/cmo-co-marketing/SKILL.md +1 -1
- package/skills/cmo-cold-email/SKILL.md +1 -1
- package/skills/cmo-community/SKILL.md +1 -1
- package/skills/cmo-competitor-pages/SKILL.md +1 -1
- package/skills/cmo-competitor-research/SKILL.md +1 -1
- package/skills/cmo-connect/SKILL.md +1 -1
- package/skills/cmo-content-brief/SKILL.md +1 -1
- package/skills/cmo-content-refresh/SKILL.md +1 -1
- package/skills/cmo-content-repurposing/SKILL.md +1 -1
- package/skills/cmo-content-strategy/SKILL.md +1 -1
- package/skills/cmo-copy-editing/SKILL.md +1 -1
- package/skills/cmo-copywriting/SKILL.md +1 -1
- package/skills/cmo-customer-research/SKILL.md +1 -1
- package/skills/cmo-daily/SKILL.md +1 -1
- package/skills/cmo-directory-submissions/SKILL.md +1 -1
- package/skills/cmo-draft-review/SKILL.md +1 -1
- package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
- package/skills/cmo-email-deliverability/SKILL.md +1 -1
- package/skills/cmo-email-sequences/SKILL.md +1 -1
- package/skills/cmo-employee-advocacy/SKILL.md +1 -1
- package/skills/cmo-events-webinars/SKILL.md +1 -1
- package/skills/cmo-expert-panel/SKILL.md +1 -1
- package/skills/cmo-facebook/SKILL.md +1 -1
- package/skills/cmo-facebook-posts/SKILL.md +1 -1
- package/skills/cmo-form-cro/SKILL.md +1 -1
- package/skills/cmo-free-tools/SKILL.md +1 -1
- package/skills/cmo-google-ads/SKILL.md +1 -1
- package/skills/cmo-google-business/SKILL.md +119 -0
- package/skills/cmo-google-business-posts/SKILL.md +89 -0
- package/skills/cmo-humanize/SKILL.md +1 -1
- package/skills/cmo-image-generation/SKILL.md +1 -1
- package/skills/cmo-influencer/SKILL.md +1 -1
- package/skills/cmo-instagram/SKILL.md +1 -1
- package/skills/cmo-instagram-posts/SKILL.md +1 -1
- package/skills/cmo-international-seo/SKILL.md +1 -1
- package/skills/cmo-keyword-clustering/SKILL.md +1 -1
- package/skills/cmo-keyword-research/SKILL.md +1 -1
- package/skills/cmo-landing-page-audit/SKILL.md +1 -1
- package/skills/cmo-landing-page-builder/SKILL.md +1 -1
- package/skills/cmo-lead-magnets/SKILL.md +1 -1
- package/skills/cmo-link-building/SKILL.md +1 -1
- package/skills/cmo-linkedin/SKILL.md +1 -1
- package/skills/cmo-linkedin-ads/SKILL.md +1 -1
- package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
- package/skills/cmo-linkedin-posts/SKILL.md +1 -1
- package/skills/cmo-linkedin-profile/SKILL.md +1 -1
- package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
- package/skills/cmo-local-seo/SKILL.md +1 -1
- package/skills/cmo-market-sizing/SKILL.md +1 -1
- package/skills/cmo-marketing-audit/SKILL.md +1 -1
- package/skills/cmo-marketing-automation/SKILL.md +1 -1
- package/skills/cmo-marketing-ideas/SKILL.md +1 -1
- package/skills/cmo-marketing-plan/SKILL.md +1 -1
- package/skills/cmo-marketing-psychology/SKILL.md +1 -1
- package/skills/cmo-meta-ads/SKILL.md +1 -1
- package/skills/cmo-newsletter/SKILL.md +1 -1
- package/skills/cmo-offer-design/SKILL.md +1 -1
- package/skills/cmo-onboarding-activation/SKILL.md +1 -1
- package/skills/cmo-open-social/SKILL.md +1 -1
- package/skills/cmo-organic-social/SKILL.md +1 -1
- package/skills/cmo-page-cro/SKILL.md +1 -1
- package/skills/cmo-page-seo/SKILL.md +1 -1
- package/skills/cmo-paywalls/SKILL.md +1 -1
- package/skills/cmo-pinterest/SKILL.md +1 -1
- package/skills/cmo-popups/SKILL.md +1 -1
- package/skills/cmo-positioning/SKILL.md +1 -1
- package/skills/cmo-pricing-strategy/SKILL.md +1 -1
- package/skills/cmo-product-launch/SKILL.md +1 -1
- package/skills/cmo-programmatic-seo/SKILL.md +1 -1
- package/skills/cmo-proposals/SKILL.md +1 -1
- package/skills/cmo-prospecting/SKILL.md +1 -1
- package/skills/cmo-public-relations/SKILL.md +1 -1
- package/skills/cmo-reddit/SKILL.md +1 -1
- package/skills/cmo-referral-program/SKILL.md +1 -1
- package/skills/cmo-revops/SKILL.md +1 -1
- package/skills/cmo-sales-enablement/SKILL.md +1 -1
- package/skills/cmo-schema-markup/SKILL.md +1 -1
- package/skills/cmo-search-intent/SKILL.md +1 -1
- package/skills/cmo-seo-audit/SKILL.md +1 -1
- package/skills/cmo-seo-monitoring/SKILL.md +1 -1
- package/skills/cmo-seo-opportunities/SKILL.md +1 -1
- package/skills/cmo-seo-plan/SKILL.md +1 -1
- package/skills/cmo-short-form-video/SKILL.md +7 -5
- package/skills/cmo-signup-flow/SKILL.md +1 -1
- package/skills/cmo-site-architecture/SKILL.md +1 -1
- package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
- package/skills/cmo-social-analytics/SKILL.md +1 -1
- package/skills/cmo-social-crisis/SKILL.md +1 -1
- package/skills/cmo-social-listening/SKILL.md +1 -1
- package/skills/cmo-social-strategy/SKILL.md +4 -3
- package/skills/cmo-team-access/SKILL.md +1 -1
- package/skills/cmo-technical-seo/SKILL.md +1 -1
- package/skills/cmo-thought-leadership/SKILL.md +1 -1
- package/skills/cmo-tracking-setup/SKILL.md +1 -1
- package/skills/cmo-video-production/SKILL.md +6 -4
- package/skills/cmo-video-repurposing/SKILL.md +3 -2
- package/skills/cmo-wasted-spend/SKILL.md +1 -1
- package/skills/cmo-website-setup/SKILL.md +1 -1
- package/skills/cmo-weekly-report/SKILL.md +1 -1
- package/skills/cmo-x-growth/SKILL.md +1 -1
- package/skills/cmo-youtube/SKILL.md +104 -97
- package/skills/cmo-youtube-posts/SKILL.md +123 -0
- package/skills/cmo-youtube-strategy/SKILL.md +129 -0
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tier: "standalone"
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funnel_stage: "awareness"
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channels: "tiktok,instagram,youtube-shorts,linkedin"
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version: "0.
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version: "0.7.0"
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docs: "https://cmo.so/skills/cmo-short-form-video"
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---
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# Short-form video
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- "What should we film", "short video ideas", "write a Reel/TikTok/Short", "better hooks".
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- A founder or expert has knowledge but no format for video.
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- Turning articles, webinars or podcasts into clips.
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- Not for: long YouTube videos (use `cmo-youtube`), filming and editing technique (use `cmo-video-production`), cutting existing long videos (use `cmo-video-repurposing`), a full Instagram/TikTok/Facebook plan beyond video (use `cmo-organic-social`).
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- Not for: posting a finished video to YouTube through CMO.so (use `cmo-youtube`), long YouTube videos (use `cmo-youtube-strategy`), filming and editing technique (use `cmo-video-production`), cutting existing long videos (use `cmo-video-repurposing`), a full Instagram/TikTok/Facebook plan beyond video (use `cmo-organic-social`).
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## Before you start
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- Read anything supplied first (briefs, transcripts, analytics, past videos). Do not ask what is already there.
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- Then ask one question at a time, in this order, stopping when more answers would not change the list: the outcome wanted; the viewer and the moment they would care; owned proof and results; current builds, experiments and opinions; claims that must not be made; the CTA and destination; what can be filmed.
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- Works fully without CMO.so. Optional: with it connected, recent blog articles are a ready source of topics, and a strong video can become a blog idea with `idea_add` and `text
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- Works fully without CMO.so. Optional: with it connected, recent blog articles are a ready source of topics, and a strong video can become a blog idea with `idea_add` and `text`, and a finished 5-30 second video can be posted to the user's connected YouTube channel as a Short (`cmo-youtube`).
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## Workflow
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1. **Study what already works (optional).** When the user has their own videos or names peer accounts, take 5-10 videos that beat their account's median views and code each on one sheet so patterns can be counted: hook type (pattern interrupt, question, bold claim, story tease, visual surprise, curiosity gap, direct address, contrarian take, relatable pain, result preview); the first 3 seconds, rewritten as a reusable template ("If you [do X], you are [losing Y]"); format (problem-solution, list, story, tutorial, before-after, reaction, hot take, demo); sections with their share of running time and pacing; delivery (to camera, voiceover, text only); CTA type and where it appears. Carry only patterns that repeat across several videos into the next steps, adapted to the business's own proof. One hit is an anecdote; never copy a script or its wording.
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3. **Shot list** and **edit brief**.
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4. **Opening test plan** and **measurement log** template.
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5. **Breakdown table** (if step 1 ran): video | account | views vs account median | hook type | opening template | format | pacing | CTA type.
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6. **Posting sheet** per video, for the user or an approved integration to post: caption within the platform limit with a first line that works alone; visibility, comments and (on TikTok) duet and stitch chosen on purpose; the AI-generated label on when the video uses AI footage, avatars or synthetic voices; the paid-partnership label on for paid or gifted relationships; the scheduled time in the user's time zone (platform schedulers have minimum lead times and maximum windows; check the current ones).
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6. **Posting sheet** per video, for the user or an approved integration to post (with CMO.so, a 5-30 second vertical video goes to the YouTube queue through `cmo-youtube`, with its title, description and tags from `cmo-youtube-posts`; the user always approves it there): caption within the platform limit with a first line that works alone; visibility, comments and (on TikTok) duet and stitch chosen on purpose; the AI-generated label on when the video uses AI footage, avatars or synthetic voices (on YouTube, the altered or synthetic content setting); the paid-partnership label on for paid or gifted relationships; the scheduled time in the user's time zone (platform schedulers have minimum lead times and maximum windows; check the current ones).
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7. **Export spec**: vertical 1080x1920 (9:16), H.264 with AAC audio, MP4. Check each platform's current length and size limits before cutting; if one cut serves several platforms, cut to the strictest.
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## Example
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## Related skills
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- `cmo-video-production` — filming, editing and production workflow.
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- `cmo-content-repurposing` — one source, many formats.
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- `cmo-youtube` —
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- `cmo-youtube` — post the finished Short to YouTube through CMO.so.
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- `cmo-youtube-posts` — the Short's title, description and tags.
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- `cmo-youtube-strategy` — long-form that Shorts can feed.
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- `cmo-video-repurposing` — clips from long videos.
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## References
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tier: "connected"
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funnel_stage: "awareness"
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channels: "reddit,x,linkedin,bluesky,mastodon,youtube,tiktok,forums"
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version: "0.
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version: "0.7.0"
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docs: "https://cmo.so/skills/cmo-social-listening"
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---
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# Social listening and topic pulse
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tier: "connected"
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funnel_stage: "awareness"
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channels: "linkedin,x,instagram,tiktok,facebook"
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docs: "https://cmo.so/skills/cmo-social-strategy"
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---
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# Social media strategy
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| Bluesky | Tech, science, journalism, academia, policy | Short posts, threads; custom feeds and starter packs drive discovery | Several a week |
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| Mastodon | Open-source, developer, academic and privacy-minded communities | Short posts with hashtags (the main way posts are found); each server has its own rules | A few a week; conversation over volume |
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| Reddit | Niche communities, technical buyers, honest product questions | Text posts, answers in comments | Participate before posting; follow each community's self-promotion rules |
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| YouTube | Explainers, tutorials, reviews, search-led demand |
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| YouTube | Explainers, tutorials, reviews, search-led demand | Shorts (connected in CMO.so: 5-30 s videos, `cmo-youtube`), long video | About 3 Shorts a week if someone can film; long video weekly or less |
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| Pinterest | Home, food, fashion, weddings, DIY, visual ecommerce | Image or video pins linking to pages | Steady weekly pinning; pins stay findable for months |
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| Telegram / Discord | An existing community or customer group | Channel posts, announcements, events | Only when the group exists |
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| Google Business Profile | Local businesses | Updates, offers, events with one photo | Weekly |
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Rule of thumb: do one or two platforms well before adding a third; under about 2 hours a week, run one. Cadences are rough starting points; consistency matters more than the number. Threads, Bluesky and Mastodon reward replies over broadcasting: never mirror X posts to them unchanged (see `cmo-open-social`). Reddit, Pinterest, Chinese platforms and community channels have their own skills: `cmo-reddit`, `cmo-pinterest`, `cmo-china-social`, `cmo-community`.
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Rule of thumb: do one or two platforms well before adding a third; under about 2 hours a week, run one. Cadences are rough starting points; consistency matters more than the number. Threads, Bluesky and Mastodon reward replies over broadcasting: never mirror X posts to them unchanged (see `cmo-open-social`). Reddit, Pinterest, Chinese platforms and community channels have their own skills: `cmo-reddit`, `cmo-pinterest`, `cmo-china-social`, `cmo-community`. YouTube is a connected CMO.so channel for short videos: the user adds each video and approves every upload (`cmo-youtube`); a long-form channel plan is `cmo-youtube-strategy`.
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3. **Benchmark 3-5 peers on the chosen platforms** (optional, 30-60 minutes). Pick direct competitors and one or two accounts the buyers already follow; confirm each profile really belongs to them.
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- Per account, collect the last 20 or more posts on one platform (under 10 = low confidence): format, topic, hook (first line or first seconds), call to action, date and visible metrics.
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- Score each post against **that account's own median** (lift = post metric ÷ median; views for video, reactions + comments + reposts for text). Never compare raw numbers across account sizes or mix platforms in one baseline. Treat 2x or more as an outlier worth studying.
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- `cmo-linkedin-strategy` — deeper positioning and testing for LinkedIn alone.
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- `cmo-social-analytics` — measure what the calendar produced.
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- `cmo-short-form-video` — when video platforms are in the mix.
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- `cmo-youtube` — the CMO.so YouTube queue for Shorts; `cmo-youtube-strategy` for a long-form channel.
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- `cmo-open-social` — Threads, Bluesky and Mastodon execution.
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- `cmo-reddit`, `cmo-pinterest`, `cmo-china-social` — platform playbooks for those channels.
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- `cmo-social-listening` — mentions, competitor and trend scans that feed the topical slot.
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tier: "standalone"
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funnel_stage: "awareness"
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channels: "youtube,tiktok,instagram,linkedin"
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version: "0.7.0"
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docs: "https://cmo.so/skills/cmo-video-production"
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---
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# Video production
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- Turning fresh talking-head footage into a review-ready short.
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- Setting up a repeatable template for weekly or batch videos.
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Not for: mining existing long videos for clips (`cmo-video-repurposing`), short-form ideas, hooks and posting rhythm (`cmo-short-form-video`), YouTube channel growth (`cmo-youtube`) or ad scripts as part of an ad test (`cmo-ad-creative`).
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Not for: mining existing long videos for clips (`cmo-video-repurposing`), short-form ideas, hooks and posting rhythm (`cmo-short-form-video`), YouTube channel growth (`cmo-youtube-strategy`), posting to YouTube through CMO.so (`cmo-youtube`) or ad scripts as part of an ad test (`cmo-ad-creative`).
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## Before you start
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Ask one question at a time:
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- AI-generated customer reviews, testimonials or endorsements cannot be fixed with a label: remove them.
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- Do not rely on automatic detection; editing and compression often strip provenance metadata. Keep a screenshot of the label as set at publishing, and send anything high-stakes to the user's legal adviser.
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9. **Measure**: note what to check after 24 hours, 3 days and 7 days (hook hold, completion, clicks); treat targets as experiments, not forecasts.
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10. **Optional with CMO.so**:
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10. **Optional with CMO.so**: a finished 5-30 second video (vertical or square becomes a Short) can be posted to the user's connected YouTube channel: hand it to `cmo-youtube` (added in the app or from a direct file link, details from `cmo-youtube-posts`, approved by the user; the altered or synthetic content answer from step 8 goes with it). A video's topic can also become a blog post idea via `idea_add` (`text`). Each is previewed and confirmed first.
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## Output
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1. **Brief**: spine sentence, audience, platform, length, CTA.
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## Related skills
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- `cmo-short-form-video` — hooks, series and posting for short video.
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- `cmo-youtube` —
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- `cmo-youtube` — post the finished video to YouTube through CMO.so.
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- `cmo-youtube-posts` — the Short's title, description, tags and pre-upload check.
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- `cmo-youtube-strategy` — titles, thumbnails and channel strategy for long videos.
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- `cmo-video-repurposing` — clips from long recordings.
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- `cmo-image-generation` — thumbnails and covers.
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tier: "standalone"
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funnel_stage: "awareness"
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channels: "youtube,linkedin,tiktok"
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version: "0.
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version: "0.7.0"
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docs: "https://cmo.so/skills/cmo-video-repurposing"
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---
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# Video & podcast repurposing
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- Show notes: summary, key points with timestamps, links mentioned, guest bio.
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- Companion article (when the video answers something people search for): first check whether the site already has an article on that query; if so, propose adding the video to it rather than a competing page. Structure: video near the top; an 80-120 word opening that answers the question; "what you'll learn" bullets; each chapter as a heading with a 2-3 sentence summary and a screenshot where it helps; a short FAQ from questions viewers really asked; links to related guides. Mark it up with VideoObject (see `cmo-schema-markup`); no FAQ rich-result promise.
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9. **Plan the first release wave**: the 3-7 strongest assets, order and spacing, platform for each, and which are timely vs evergreen. Avoid releasing two clips with the same promise close together.
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10. **Optional with CMO.so**:
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10. **Optional with CMO.so**: a finished 5-30 second clip from the user's own recording can be posted to their connected YouTube channel as a Short: hand it to `cmo-youtube` (the clip's in and out points become the start and end; a wide recording can be cropped to vertical), with its title, description and tags from `cmo-youtube-posts`; the user approves it there. Never use a clip downloaded from someone else's video. If the user wants, a strong idea can be saved as a blog idea with `idea_add` (`text`) or as a LinkedIn idea with `social_idea_add` (`title`, `summary`; needs a connected LinkedIn account). Each is previewed and confirmed before saving.
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## Output
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1. **Summary**: source, coverage (transcript only, selected ranges, full video), transcript language and caption type, sponsored ranges excluded and how they were found, number of moments found, recommended first wave.
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## Related skills
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- `cmo-content-repurposing` — turn the written assets into a cross-channel plan.
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- `cmo-short-form-video` — hooks, series and posting rhythm for the clips.
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- `cmo-youtube` — post a clip to YouTube as a Short through CMO.so.
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- `cmo-video-production` — re-record pickups or build new videos.
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- `cmo-linkedin-posts` — polish the LinkedIn posts.
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