@cmo-so/skills 0.5.1 → 0.5.3

package/skills/cmo-instagram/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-instagram"
 ---
 # Instagram queue
@@ -58,6 +58,7 @@ Writing runs in the background (`social_write_status` when the user asks; don't
 - **The words' style**: `social_text_effects` lists the styles (sticker, outline, 3D, neon, highlighter…); pass one as `text_effect`, or leave it out and Maggie picks one of the brand's 5 that suits the picture (calm on paper or a band, strong on a busy photo, bold on big words).
 - **The picture style**: the brand has 3 (`social_look`), and Maggie takes turns so the grid doesn't repeat: `photo_headline` (a photo with the words on a band), `editorial` (the photo framed, words on paper), `duotone`, `illustrated`, `bold_type` (big words on the brand colour) and `infographic` (a numbered list or one big number from the post). Pass `style` to `social_image_new` for one; `bold_type` and `infographic` make no AI picture and cost nothing.
 - **Change a picture for free**: when a post's picture is `editable` (in `social_list`), `social_picture_edit` changes its words, style, text style or a set's order, or drops a picture, in seconds and without a new generation. Prefer it over a new picture when the user wants different words or a different look.
+- **The user's own photo**: a post whose picture is their own photo (`own_photo`) can get a title and a line in their look with `social_photo_words` (`real_photo`: framed, words below; `product_hero`: words on a card). Free; then `social_picture_edit` changes the words.
 - **The check**: every new picture is read back small by a vision check (can the words be read in the feed, is anything invented). A picture where Maggie saw something that may be invented has `hold`: it never goes out by itself, even with automatic approval. Show the note; the user approves it (or asks for a new picture).
 - **The brand's look**: `social_look` shows the 3 styles, 5 text styles, fonts, colours, the description used for new photos and things never to show; `social_look_update` changes them (preview first). New pictures use it.
 - A change of picture is a new generation; `social_image_status` says when it's ready. One picture is made at a time per website; others wait in line.
@@ -75,7 +76,8 @@ For each, show the first line, its id, its picture (or set) and slot. Check:
 Approve with `social_approve`; change text with `social_update_copy`; skip or restore with `social_skip` / `social_restore`; reorder with `social_move`; `social_approve_all` with `channel: "instagram"`.
 
 ### 5. After it's out
-Instagram doesn't let apps edit or delete a post. A posted Instagram post is opened on Instagram to change or delete it; never promise to take it down from CMO.so.
+- **How it's doing**: `social_post_insights` gives a posted post's views, reach, likes, comments, saves and shares. Judge a post by saves and shares per reach, not likes.
+- **Change or delete**: Instagram can't edit a caption. In the app (Posted → the post) the user can delete it from Instagram, or change the text and republish (the old post comes down with its likes and comments, the new one goes out). An account connected before deleting was allowed must reconnect Instagram once first. Maggie doesn't delete posts herself: point the user to the app.
 
 ### 6. Pause and pace
 `social_set_paused` with `channel: "instagram"` pauses only Instagram. How often is set in the app (Social → Instagram → settings); three a week is a good start (most of the growth comes from showing up steadily).
@@ -110,7 +112,7 @@ User: "Turn our receipts article into an Instagram carousel."
 - Follow Instagram's Community Guidelines: no misleading claims, no engagement bait, no reposting other people's content as the account's own, no tagging people who didn't agree.
 - Never invent numbers, reviews, customers or results, in the caption or in the picture.
 - If a call errors or times out, read `social_list` before retrying; a blind retry can post twice.
-- Instagram posts can't be deleted or changed from CMO.so once out; say so before posting.
+- A posted Instagram post can only be changed by deleting and posting again (its likes and comments are lost); say so before posting.
 
 ## Related skills
 - `cmo-instagram-posts` — the caption and the words on the picture.

package/skills/cmo-instagram-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "instagram"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-instagram-posts"
 ---
 # Instagram post writing

package/skills/cmo-international-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-international-seo"
 ---
 # International SEO & localisation

package/skills/cmo-keyword-clustering/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-keyword-clustering"
 ---
 # Keyword clustering & topic map

package/skills/cmo-keyword-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-keyword-research"
 ---
 # Keyword research

package/skills/cmo-landing-page-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,google-ads,meta-ads"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-landing-page-audit"
 ---
 # Landing page audit

package/skills/cmo-landing-page-builder/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-landing-page-builder"
 ---
 # Landing page builder

package/skills/cmo-lead-magnets/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "website,email"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-lead-magnets"
 ---
 # Lead magnets

package/skills/cmo-link-building/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-link-building"
 ---
 # Link building

package/skills/cmo-linkedin/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin"
 ---
 # LinkedIn queue

package/skills/cmo-linkedin-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin-ads"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin-ads"
 ---
 # LinkedIn ads

package/skills/cmo-linkedin-engagement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin-engagement"
 ---
 # LinkedIn engagement & outreach

package/skills/cmo-linkedin-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin-posts"
 ---
 # LinkedIn post writing

package/skills/cmo-linkedin-profile/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin-profile"
 ---
 # LinkedIn profile optimisation

package/skills/cmo-linkedin-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-linkedin-strategy"
 ---
 # LinkedIn strategy & analytics

package/skills/cmo-local-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-maps,google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-local-seo"
 ---
 # Local SEO

package/skills/cmo-market-sizing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-market-sizing"
 ---
 # Market sizing

package/skills/cmo-marketing-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-marketing-audit"
 ---
 # Marketing audit

package/skills/cmo-marketing-automation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-marketing-automation"
 ---
 # Recurring marketing loops

package/skills/cmo-marketing-ideas/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-marketing-ideas"
 ---
 # Marketing ideas

package/skills/cmo-marketing-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-marketing-plan"
 ---
 # Marketing plan

package/skills/cmo-marketing-psychology/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-marketing-psychology"
 ---
 # Marketing psychology

package/skills/cmo-meta-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "meta-ads"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-meta-ads"
 ---
 # Meta (Facebook & Instagram) ads

package/skills/cmo-newsletter/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "email"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-newsletter"
 ---
 # Email newsletter

package/skills/cmo-offer-design/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-offer-design"
 ---
 # Offer design

package/skills/cmo-onboarding-activation/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "app,email"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-onboarding-activation"
 ---
 # Onboarding & activation

package/skills/cmo-open-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "threads,bluesky,mastodon"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-open-social"
 ---
 # Threads, Bluesky & Mastodon

package/skills/cmo-organic-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "instagram,tiktok,facebook"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-organic-social"
 ---
 # Instagram, TikTok & Facebook (organic)

package/skills/cmo-page-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-page-cro"
 ---
 # Page conversion optimisation

package/skills/cmo-page-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-page-seo"
 ---
 # On-page SEO

package/skills/cmo-paywalls/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "app"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-paywalls"
 ---
 # Paywalls & upgrade prompts

package/skills/cmo-pinterest/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "pinterest"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-pinterest"
 ---
 # Pinterest for blog and product traffic

package/skills/cmo-popups/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-popups"
 ---
 # Popups & banners

package/skills/cmo-positioning/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-positioning"
 ---
 # Positioning & messaging

package/skills/cmo-pricing-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-pricing-strategy"
 ---
 # Pricing & packaging

package/skills/cmo-product-launch/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "product-hunt,linkedin,email"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-product-launch"
 ---
 # Product launch

package/skills/cmo-programmatic-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-programmatic-seo"
 ---
 # Programmatic SEO

package/skills/cmo-proposals/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-proposals"
 ---
 # Proposals & statements of work

package/skills/cmo-prospecting/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin,email"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-prospecting"
 ---
 # Prospecting & lead research

package/skills/cmo-public-relations/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "press"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-public-relations"
 ---
 # PR & earned media

package/skills/cmo-reddit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "reddit"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-reddit"
 ---
 # Reddit marketing

package/skills/cmo-referral-program/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-referral-program"
 ---
 # Referral & affiliate program

package/skills/cmo-revops/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-revops"
 ---
 # Revenue operations

package/skills/cmo-sales-enablement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-sales-enablement"
 ---
 # Sales enablement

package/skills/cmo-schema-markup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search,ai-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-schema-markup"
 ---
 # Schema markup

package/skills/cmo-search-intent/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-search-intent"
 ---
 # Search intent & SERP fit

package/skills/cmo-seo-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-seo-audit"
 ---
 # SEO audit

package/skills/cmo-seo-monitoring/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-seo-monitoring"
 ---
 # SEO change monitoring

package/skills/cmo-seo-opportunities/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-seo-opportunities"
 ---
 # SEO opportunities

package/skills/cmo-seo-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-seo-plan"
 ---
 # SEO strategy & roadmap

package/skills/cmo-short-form-video/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "tiktok,instagram,youtube-shorts,linkedin"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-short-form-video"
 ---
 # Short-form video

package/skills/cmo-signup-flow/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,app"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-signup-flow"
 ---
 # Signup flow optimisation

package/skills/cmo-site-architecture/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "website"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-site-architecture"
 ---
 # Site architecture & internal links

package/skills/cmo-sms-whatsapp/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "sms,whatsapp"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-sms-whatsapp"
 ---
 # SMS & WhatsApp marketing

package/skills/cmo-social-analytics/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "linkedin,x,instagram"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-social-analytics"
 ---
 # Social analytics

package/skills/cmo-social-crisis/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "linkedin,x,instagram,facebook,tiktok,threads"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-social-crisis"
 ---
 # Social crisis response

package/skills/cmo-social-listening/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "reddit,x,linkedin,bluesky,mastodon,youtube,tiktok,forums"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-social-listening"
 ---
 # Social listening and topic pulse

package/skills/cmo-social-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin,x,instagram,tiktok,facebook"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-social-strategy"
 ---
 # Social media strategy

package/skills/cmo-team-access/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.5.1"
+  version: "0.5.3"
   docs: "https://cmo.so/skills/cmo-team-access"
 ---
 # Team & account access