@cmo-so/skills 0.4.1 → 0.5.1

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Files changed (131) hide show
  1. package/THIRD_PARTY_NOTICES.md +3 -3
  2. package/catalog.json +51 -3
  3. package/package.json +1 -1
  4. package/skills/cmo-ab-testing/SKILL.md +1 -1
  5. package/skills/cmo-ad-creative/SKILL.md +1 -1
  6. package/skills/cmo-ads-audit/SKILL.md +1 -1
  7. package/skills/cmo-ads-budget/SKILL.md +1 -1
  8. package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
  9. package/skills/cmo-ads-launch/SKILL.md +1 -1
  10. package/skills/cmo-ads-monitoring/SKILL.md +1 -1
  11. package/skills/cmo-ads-strategy/SKILL.md +1 -1
  12. package/skills/cmo-aeo-content/SKILL.md +1 -1
  13. package/skills/cmo-agent-readiness/SKILL.md +1 -1
  14. package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
  15. package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
  16. package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
  17. package/skills/cmo-ai-visibility/SKILL.md +1 -1
  18. package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
  19. package/skills/cmo-app-store-optimization/SKILL.md +1 -1
  20. package/skills/cmo-attribution/SKILL.md +1 -1
  21. package/skills/cmo-autopilot/SKILL.md +1 -1
  22. package/skills/cmo-blog-planner/SKILL.md +1 -1
  23. package/skills/cmo-blog-writing/SKILL.md +1 -1
  24. package/skills/cmo-brand-naming/SKILL.md +1 -1
  25. package/skills/cmo-brand-profile/SKILL.md +1 -1
  26. package/skills/cmo-brand-protection/SKILL.md +1 -1
  27. package/skills/cmo-campaign-analytics/SKILL.md +1 -1
  28. package/skills/cmo-checkout-cro/SKILL.md +1 -1
  29. package/skills/cmo-china-social/SKILL.md +1 -1
  30. package/skills/cmo-churn-prevention/SKILL.md +1 -1
  31. package/skills/cmo-client-report/SKILL.md +1 -1
  32. package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
  33. package/skills/cmo-co-marketing/SKILL.md +1 -1
  34. package/skills/cmo-cold-email/SKILL.md +1 -1
  35. package/skills/cmo-community/SKILL.md +1 -1
  36. package/skills/cmo-competitor-pages/SKILL.md +1 -1
  37. package/skills/cmo-competitor-research/SKILL.md +1 -1
  38. package/skills/cmo-connect/SKILL.md +2 -2
  39. package/skills/cmo-content-brief/SKILL.md +1 -1
  40. package/skills/cmo-content-refresh/SKILL.md +1 -1
  41. package/skills/cmo-content-repurposing/SKILL.md +1 -1
  42. package/skills/cmo-content-strategy/SKILL.md +1 -1
  43. package/skills/cmo-copy-editing/SKILL.md +1 -1
  44. package/skills/cmo-copywriting/SKILL.md +1 -1
  45. package/skills/cmo-customer-research/SKILL.md +1 -1
  46. package/skills/cmo-daily/SKILL.md +8 -7
  47. package/skills/cmo-directory-submissions/SKILL.md +1 -1
  48. package/skills/cmo-draft-review/SKILL.md +1 -1
  49. package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
  50. package/skills/cmo-email-deliverability/SKILL.md +1 -1
  51. package/skills/cmo-email-sequences/SKILL.md +1 -1
  52. package/skills/cmo-employee-advocacy/SKILL.md +1 -1
  53. package/skills/cmo-events-webinars/SKILL.md +1 -1
  54. package/skills/cmo-expert-panel/SKILL.md +1 -1
  55. package/skills/cmo-facebook/SKILL.md +113 -0
  56. package/skills/cmo-facebook-posts/SKILL.md +94 -0
  57. package/skills/cmo-form-cro/SKILL.md +1 -1
  58. package/skills/cmo-free-tools/SKILL.md +1 -1
  59. package/skills/cmo-google-ads/SKILL.md +1 -1
  60. package/skills/cmo-humanize/SKILL.md +1 -1
  61. package/skills/cmo-image-generation/SKILL.md +2 -2
  62. package/skills/cmo-influencer/SKILL.md +1 -1
  63. package/skills/cmo-instagram/SKILL.md +125 -0
  64. package/skills/cmo-instagram-posts/SKILL.md +107 -0
  65. package/skills/cmo-international-seo/SKILL.md +1 -1
  66. package/skills/cmo-keyword-clustering/SKILL.md +1 -1
  67. package/skills/cmo-keyword-research/SKILL.md +1 -1
  68. package/skills/cmo-landing-page-audit/SKILL.md +1 -1
  69. package/skills/cmo-landing-page-builder/SKILL.md +1 -1
  70. package/skills/cmo-lead-magnets/SKILL.md +1 -1
  71. package/skills/cmo-link-building/SKILL.md +1 -1
  72. package/skills/cmo-linkedin/SKILL.md +10 -4
  73. package/skills/cmo-linkedin-ads/SKILL.md +1 -1
  74. package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
  75. package/skills/cmo-linkedin-posts/SKILL.md +1 -1
  76. package/skills/cmo-linkedin-profile/SKILL.md +1 -1
  77. package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
  78. package/skills/cmo-local-seo/SKILL.md +1 -1
  79. package/skills/cmo-market-sizing/SKILL.md +1 -1
  80. package/skills/cmo-marketing-audit/SKILL.md +1 -1
  81. package/skills/cmo-marketing-automation/SKILL.md +1 -1
  82. package/skills/cmo-marketing-ideas/SKILL.md +1 -1
  83. package/skills/cmo-marketing-plan/SKILL.md +1 -1
  84. package/skills/cmo-marketing-psychology/SKILL.md +1 -1
  85. package/skills/cmo-meta-ads/SKILL.md +1 -1
  86. package/skills/cmo-newsletter/SKILL.md +1 -1
  87. package/skills/cmo-offer-design/SKILL.md +1 -1
  88. package/skills/cmo-onboarding-activation/SKILL.md +1 -1
  89. package/skills/cmo-open-social/SKILL.md +1 -1
  90. package/skills/cmo-organic-social/SKILL.md +1 -1
  91. package/skills/cmo-page-cro/SKILL.md +1 -1
  92. package/skills/cmo-page-seo/SKILL.md +1 -1
  93. package/skills/cmo-paywalls/SKILL.md +1 -1
  94. package/skills/cmo-pinterest/SKILL.md +1 -1
  95. package/skills/cmo-popups/SKILL.md +1 -1
  96. package/skills/cmo-positioning/SKILL.md +1 -1
  97. package/skills/cmo-pricing-strategy/SKILL.md +1 -1
  98. package/skills/cmo-product-launch/SKILL.md +1 -1
  99. package/skills/cmo-programmatic-seo/SKILL.md +1 -1
  100. package/skills/cmo-proposals/SKILL.md +1 -1
  101. package/skills/cmo-prospecting/SKILL.md +1 -1
  102. package/skills/cmo-public-relations/SKILL.md +1 -1
  103. package/skills/cmo-reddit/SKILL.md +1 -1
  104. package/skills/cmo-referral-program/SKILL.md +1 -1
  105. package/skills/cmo-revops/SKILL.md +1 -1
  106. package/skills/cmo-sales-enablement/SKILL.md +1 -1
  107. package/skills/cmo-schema-markup/SKILL.md +1 -1
  108. package/skills/cmo-search-intent/SKILL.md +1 -1
  109. package/skills/cmo-seo-audit/SKILL.md +1 -1
  110. package/skills/cmo-seo-monitoring/SKILL.md +1 -1
  111. package/skills/cmo-seo-opportunities/SKILL.md +2 -2
  112. package/skills/cmo-seo-plan/SKILL.md +1 -1
  113. package/skills/cmo-short-form-video/SKILL.md +1 -1
  114. package/skills/cmo-signup-flow/SKILL.md +1 -1
  115. package/skills/cmo-site-architecture/SKILL.md +1 -1
  116. package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
  117. package/skills/cmo-social-analytics/SKILL.md +1 -1
  118. package/skills/cmo-social-crisis/SKILL.md +1 -1
  119. package/skills/cmo-social-listening/SKILL.md +1 -1
  120. package/skills/cmo-social-strategy/SKILL.md +1 -1
  121. package/skills/cmo-team-access/SKILL.md +1 -1
  122. package/skills/cmo-technical-seo/SKILL.md +1 -1
  123. package/skills/cmo-thought-leadership/SKILL.md +1 -1
  124. package/skills/cmo-tracking-setup/SKILL.md +1 -1
  125. package/skills/cmo-video-production/SKILL.md +1 -1
  126. package/skills/cmo-video-repurposing/SKILL.md +1 -1
  127. package/skills/cmo-wasted-spend/SKILL.md +1 -1
  128. package/skills/cmo-website-setup/SKILL.md +6 -3
  129. package/skills/cmo-weekly-report/SKILL.md +3 -2
  130. package/skills/cmo-x-growth/SKILL.md +1 -1
  131. package/skills/cmo-youtube/SKILL.md +1 -1
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin"
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  ---
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  # LinkedIn queue
@@ -20,8 +20,10 @@ Maggie drafts LinkedIn posts, mostly from the blog articles she publishes, and p
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  - Not for: a quick "what's waiting today" pass across blog and LinkedIn (`cmo-daily`); writing standalone LinkedIn copy with hooks and formats (`cmo-linkedin-posts`); deciding which social channels to use and why (`cmo-social-strategy`).
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  ## Before you start
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- - Call `social_list` first: connection, paused or not, approval mode, the queue (drafts and queued posts with when each goes out), campaigns, recent posts.
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+ - Call `social_list` first: connection, paused or not, approval mode, the queue (drafts and queued posts with when each goes out), campaigns, recent posts. Its `channels` list shows every channel (LinkedIn, a Facebook Page) and each queued post has its `channel`.
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+ - A website can post to LinkedIn and a Facebook Page. The writing tools take `channels`: `["linkedin"]` when the user asks for a LinkedIn post; leave it out when they want "a social post" or "everywhere" (one post per connected channel, each written for it, one AI generation each). For the Facebook side use `cmo-facebook`.
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  - Not connected, or a post failed because the connection lapsed: `linkedin_connect_link` returns a short-lived link to open in a browser (preview, then confirm; the result says how long it is valid). Never ask for the LinkedIn password.
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+ - The website does not need to be verified to post on LinkedIn: before verification each account gets a few free posts (`social_list` → `free_posts`: limit, used, remaining). When they run out, verifying the site (`cmo-website-setup`) unlocks the plan's posting.
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  - Setup unfinished: `social_setup_get` lists the missing steps (formats, posting hours, image style, voice). Formats, hours and style are finished in the CMO.so app.
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  - Ask the timezone once if you will plan days.
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@@ -55,6 +57,9 @@ Approved drafts jump to the front of the queue and go out at the next slots, whe
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  | Fill the next days | `social_plan_days` (`days` 1-7, `timezone` as an IANA name such as `Europe/London`; UTC if left out) | AI generations, from the best recent articles, queued in order |
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  | User's own idea | `social_idea_add` (`title`, optional `summary`) → `social_idea_write` (`id`) | Adding is free; writing uses a credit and the post joins the queue |
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+
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+ Writing runs in the background: `social_from_article`, `social_plan_days` and `social_idea_write` answer at once with a job (`job_id`, `posts_expected`). Tell the user Maggie is writing and they will be told when it is ready (the app shows a notice and sends a push). When they ask, `social_write_status` says whether it is done, the new post ids and any channel that failed; then `social_list` shows the posts. Do not poll in a loop.
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+
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  In `auto` approval mode, new posts from any of these go out at the next slots without review. Check the mode first and say so before confirming.
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  Rule of thumb for cadence: steady beats bursts. A few posts a week that each say something useful usually do better than daily posts that repeat the blog. Let posting hours decide the rhythm rather than queueing many posts for one day.
@@ -72,7 +77,7 @@ Use a campaign for a bounded push: a launch, an event, an announcement, or an ev
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  A good brief names: the audience, the one thing they should do or remember, the proof points available, dates that matter, and what not to say.
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  ### 5. Pause, resume, approval mode
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- - `social_set_paused` pauses or resumes all posting (holidays, a crisis, a sensitive news day). Approved posts wait while paused.
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+ - `social_set_paused` pauses or resumes posting: `channel: "linkedin"` for LinkedIn only, no `channel` for every channel (holidays, a crisis, a sensitive news day). Approved posts wait while paused.
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  - `social_approval_mode_set` (`manual` or `auto`): auto means future drafts go out at posting times without review. Only on an explicit request; restate the consequence before confirming. Recommend manual for new accounts, regulated industries, or any recent off-brand draft.
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  - Base any suggestion about the mode on the user's own record in `social_list`. Mention auto only after the user has approved nearly all recent drafts unchanged (roughly nine in ten over at least a few weeks) with none off-brand; explain it and leave the decision to them.
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  - The reverse holds too: if the user keeps rejecting or heavily rewriting one kind of post (a format, a source, a campaign), stop producing more of it. Change the formats with `social_formats_set` (`keys`: the full list to keep, read from `social_setup_get`) or relearn the voice from a post the user likes with `social_voice_learn` (`post_text`; it becomes the default voice), each previewed and confirmed, instead of queuing drafts they will reject (`cmo-linkedin-posts` for format choice).
@@ -91,7 +96,7 @@ User: "Make a LinkedIn post from our new wedding-cake guide, and pause everythin
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  1. `social_list` → connected, posting on, approval `manual`, 2 drafts waiting.
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  2. `social_sources_list` `{search: "wedding cake"}` → "How far ahead to order a wedding cake" (id `a91`).
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- 3. Preview `social_from_article` `{source_id: "a91"}`, AI generation shown → confirm → draft #518 at the front of the queue.
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+ 3. Preview `social_from_article` `{source_id: "a91"}`, AI generation shown → confirm → "Maggie is writing it". A minute later `social_write_status` → done, draft #518 at the front of the queue.
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  4. Review #518: hook works alone; it says "most couples order 6 months ahead", which the article does not support. Suggest a fix; preview `social_update_copy` with the full new text → confirm.
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  5. User approves: preview `social_approve` `{ids: [518]}`, stating it goes out publicly at Tue 09:00 → confirm.
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  6. A pause cannot be scheduled ahead: tell the user to ask for `social_set_paused` `{paused: true}` on the 20th and `{paused: false}` on return.
@@ -122,6 +127,7 @@ Result:
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  ## Related skills
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  - `cmo-daily` — quick daily approvals.
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  - `cmo-linkedin-posts` — craft individual posts and hooks.
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+ - `cmo-facebook` — the same queue for a Facebook Page; one idea can go to both.
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  - `cmo-social-strategy` — channel choice and themes.
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  - `cmo-blog-planner` — the articles that feed LinkedIn posts.
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  - `cmo-social-crisis` — pausing scheduled posts and responding when something goes wrong in public.
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "linkedin-ads"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin-ads"
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  ---
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  # LinkedIn ads
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin-engagement"
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  ---
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  # LinkedIn engagement & outreach
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin-posts"
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  ---
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  # LinkedIn post writing
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin-profile"
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  ---
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  # LinkedIn profile optimisation
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-linkedin-strategy"
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  ---
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  # LinkedIn strategy & analytics
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-maps,google-search"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-local-seo"
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  ---
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  # Local SEO
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  tier: "standalone"
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  funnel_stage: "all"
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  channels: ""
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-market-sizing"
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  ---
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  # Market sizing
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  tier: "connected"
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  funnel_stage: "all"
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  channels: "website"
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- version: "0.4.1"
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+ version: "0.5.1"
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  ---
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  # Marketing audit
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  tier: "core"
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  funnel_stage: "all"
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  channels: "cmo.so"
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-marketing-automation"
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  ---
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  # Recurring marketing loops
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  channels: ""
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- version: "0.4.1"
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  docs: "https://cmo.so/skills/cmo-marketing-ideas"
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  ---
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  # Marketing ideas
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  tier: "connected"
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  funnel_stage: "all"
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  channels: ""
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- version: "0.4.1"
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+ version: "0.5.1"
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  docs: "https://cmo.so/skills/cmo-marketing-plan"
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  ---
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  # Marketing plan
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  funnel_stage: "conversion"
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  channels: ""
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- version: "0.4.1"
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  docs: "https://cmo.so/skills/cmo-marketing-psychology"
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  ---
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  # Marketing psychology
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  channels: "meta-ads"
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  docs: "https://cmo.so/skills/cmo-meta-ads"
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  ---
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  # Meta (Facebook & Instagram) ads
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  tier: "connected"
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  channels: "email"
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- version: "0.4.1"
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  docs: "https://cmo.so/skills/cmo-newsletter"
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  ---
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  # Email newsletter
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  channels: ""
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- version: "0.4.1"
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  ---
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  # Offer design
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  channels: "app,email"
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- version: "0.4.1"
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  docs: "https://cmo.so/skills/cmo-onboarding-activation"
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  ---
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  # Onboarding & activation
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "threads,bluesky,mastodon"
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- version: "0.4.1"
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  ---
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  # Threads, Bluesky & Mastodon
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  funnel_stage: "awareness"
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  channels: "instagram,tiktok,facebook"
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- version: "0.4.1"
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  docs: "https://cmo.so/skills/cmo-organic-social"
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  ---
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  # Instagram, TikTok & Facebook (organic)
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9
9
  channels: "website"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-page-cro"
12
12
  ---
13
13
  # Page conversion optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-page-seo"
12
12
  ---
13
13
  # On-page SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "app"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-paywalls"
12
12
  ---
13
13
  # Paywalls & upgrade prompts
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "pinterest"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-pinterest"
12
12
  ---
13
13
  # Pinterest for blog and product traffic
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-popups"
12
12
  ---
13
13
  # Popups & banners
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-positioning"
12
12
  ---
13
13
  # Positioning & messaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-pricing-strategy"
12
12
  ---
13
13
  # Pricing & packaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "product-hunt,linkedin,email"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-product-launch"
12
12
  ---
13
13
  # Product launch
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-programmatic-seo"
12
12
  ---
13
13
  # Programmatic SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-proposals"
12
12
  ---
13
13
  # Proposals & statements of work
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "linkedin,email"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-prospecting"
12
12
  ---
13
13
  # Prospecting & lead research
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "press"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-public-relations"
12
12
  ---
13
13
  # PR & earned media
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: "reddit"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-reddit"
12
12
  ---
13
13
  # Reddit marketing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-referral-program"
12
12
  ---
13
13
  # Referral & affiliate program
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-revops"
12
12
  ---
13
13
  # Revenue operations
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-sales-enablement"
12
12
  ---
13
13
  # Sales enablement
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,ai-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-schema-markup"
12
12
  ---
13
13
  # Schema markup
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-search-intent"
12
12
  ---
13
13
  # Search intent & SERP fit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,website"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-seo-audit"
12
12
  ---
13
13
  # SEO audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-seo-monitoring"
12
12
  ---
13
13
  # SEO change monitoring
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-seo-opportunities"
12
12
  ---
13
13
  # SEO opportunities
@@ -22,7 +22,7 @@ The fastest SEO gains usually come from pages Google already shows: queries with
22
22
 
23
23
  ## Before you start
24
24
  - Know the `workspace`.
25
- - `gsc_status_get`. If Search Console is not connected, say so, give `dashboard_link` with `page: "autopilot"`, and continue with content performance and the technical audit only.
25
+ - `gsc_status_get`. If Search Console is not connected, say so and offer `gsc_connect_link` (preview, then confirm): a Google sign-in link for the user to open with the Google account that manages the site in Search Console; in the app it is Home → Performance → SEO → Connect. If that account cannot see the site, the sign-in page says which account and how to add it as a user. Meanwhile continue with content performance and the technical audit only.
26
26
  - If `synced_at` is more than a day or two old, offer `gsc_sync` to fetch fresh numbers from Google now (no arguments; a change, so preview then confirm; at most once an hour per website). If the user declines, mention the date the numbers are from.
27
27
 
28
28
  ## Workflow
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-seo-plan"
12
12
  ---
13
13
  # SEO strategy & roadmap
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "tiktok,instagram,youtube-shorts,linkedin"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-short-form-video"
12
12
  ---
13
13
  # Short-form video
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website,app"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-signup-flow"
12
12
  ---
13
13
  # Signup flow optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "website"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-site-architecture"
12
12
  ---
13
13
  # Site architecture & internal links
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: "sms,whatsapp"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-sms-whatsapp"
12
12
  ---
13
13
  # SMS & WhatsApp marketing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "linkedin,x,instagram"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-social-analytics"
12
12
  ---
13
13
  # Social analytics
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: "linkedin,x,instagram,facebook,tiktok,threads"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-social-crisis"
12
12
  ---
13
13
  # Social crisis response
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "reddit,x,linkedin,bluesky,mastodon,youtube,tiktok,forums"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-social-listening"
12
12
  ---
13
13
  # Social listening and topic pulse
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin,x,instagram,tiktok,facebook"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-social-strategy"
12
12
  ---
13
13
  # Social media strategy
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-team-access"
12
12
  ---
13
13
  # Team & account access
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,bing"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-technical-seo"
12
12
  ---
13
13
  # Technical SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin,x"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-thought-leadership"
12
12
  ---
13
13
  # Founder thought leadership
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: "ga4,gtm,google-ads,meta-ads"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-tracking-setup"
12
12
  ---
13
13
  # Tracking & UTM setup
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "youtube,tiktok,instagram,linkedin"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-video-production"
12
12
  ---
13
13
  # Video production
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "youtube,linkedin,tiktok"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-video-repurposing"
12
12
  ---
13
13
  # Video & podcast repurposing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "google-ads,meta-ads"
10
- version: "0.4.1"
10
+ version: "0.5.1"
11
11
  docs: "https://cmo.so/skills/cmo-wasted-spend"
12
12
  ---
13
13
  # Wasted ad spend finder