@cmo-so/skills 0.17.2 → 0.17.4

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (153) hide show
  1. package/catalog.json +1 -1
  2. package/package.json +1 -1
  3. package/skills/cmo-ab-testing/SKILL.md +1 -1
  4. package/skills/cmo-ad-creative/SKILL.md +1 -1
  5. package/skills/cmo-ad-video/SKILL.md +1 -1
  6. package/skills/cmo-ads-audit/SKILL.md +1 -1
  7. package/skills/cmo-ads-budget/SKILL.md +1 -1
  8. package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
  9. package/skills/cmo-ads-launch/SKILL.md +1 -1
  10. package/skills/cmo-ads-monitoring/SKILL.md +1 -1
  11. package/skills/cmo-ads-strategy/SKILL.md +1 -1
  12. package/skills/cmo-aeo-content/SKILL.md +1 -1
  13. package/skills/cmo-agent-readiness/SKILL.md +1 -1
  14. package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
  15. package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
  16. package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
  17. package/skills/cmo-ai-visibility/SKILL.md +1 -1
  18. package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
  19. package/skills/cmo-app-store-optimization/SKILL.md +1 -1
  20. package/skills/cmo-attribution/SKILL.md +1 -1
  21. package/skills/cmo-autopilot/SKILL.md +1 -1
  22. package/skills/cmo-blog-planner/SKILL.md +1 -1
  23. package/skills/cmo-blog-writing/SKILL.md +1 -1
  24. package/skills/cmo-brand-naming/SKILL.md +1 -1
  25. package/skills/cmo-brand-profile/SKILL.md +1 -1
  26. package/skills/cmo-brand-protection/SKILL.md +1 -1
  27. package/skills/cmo-campaign-analytics/SKILL.md +1 -1
  28. package/skills/cmo-checkout-cro/SKILL.md +1 -1
  29. package/skills/cmo-china-social/SKILL.md +1 -1
  30. package/skills/cmo-churn-prevention/SKILL.md +1 -1
  31. package/skills/cmo-client-report/SKILL.md +1 -1
  32. package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
  33. package/skills/cmo-co-marketing/SKILL.md +1 -1
  34. package/skills/cmo-cold-email/SKILL.md +1 -1
  35. package/skills/cmo-community/SKILL.md +1 -1
  36. package/skills/cmo-competitor-pages/SKILL.md +1 -1
  37. package/skills/cmo-competitor-research/SKILL.md +1 -1
  38. package/skills/cmo-connect/SKILL.md +1 -1
  39. package/skills/cmo-content-brief/SKILL.md +1 -1
  40. package/skills/cmo-content-refresh/SKILL.md +1 -1
  41. package/skills/cmo-content-repurposing/SKILL.md +1 -1
  42. package/skills/cmo-content-strategy/SKILL.md +1 -1
  43. package/skills/cmo-copy-editing/SKILL.md +1 -1
  44. package/skills/cmo-copywriting/SKILL.md +1 -1
  45. package/skills/cmo-customer-research/SKILL.md +1 -1
  46. package/skills/cmo-daily/SKILL.md +1 -1
  47. package/skills/cmo-directory-submissions/SKILL.md +1 -1
  48. package/skills/cmo-draft-review/SKILL.md +1 -1
  49. package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
  50. package/skills/cmo-email-deliverability/SKILL.md +1 -1
  51. package/skills/cmo-email-sequences/SKILL.md +1 -1
  52. package/skills/cmo-employee-advocacy/SKILL.md +1 -1
  53. package/skills/cmo-entity-audit/SKILL.md +1 -1
  54. package/skills/cmo-events-webinars/SKILL.md +1 -1
  55. package/skills/cmo-expert-panel/SKILL.md +1 -1
  56. package/skills/cmo-facebook/SKILL.md +1 -1
  57. package/skills/cmo-facebook-posts/SKILL.md +1 -1
  58. package/skills/cmo-form-cro/SKILL.md +1 -1
  59. package/skills/cmo-free-tools/SKILL.md +1 -1
  60. package/skills/cmo-google-ads/SKILL.md +1 -1
  61. package/skills/cmo-google-business/SKILL.md +1 -1
  62. package/skills/cmo-google-business-posts/SKILL.md +1 -1
  63. package/skills/cmo-humanize/SKILL.md +1 -1
  64. package/skills/cmo-image-generation/SKILL.md +1 -1
  65. package/skills/cmo-influencer/SKILL.md +1 -1
  66. package/skills/cmo-instagram/SKILL.md +1 -1
  67. package/skills/cmo-instagram-posts/SKILL.md +1 -1
  68. package/skills/cmo-international-seo/SKILL.md +1 -1
  69. package/skills/cmo-keyword-clustering/SKILL.md +1 -1
  70. package/skills/cmo-keyword-research/SKILL.md +1 -1
  71. package/skills/cmo-landing-page-audit/SKILL.md +1 -1
  72. package/skills/cmo-landing-page-builder/SKILL.md +1 -1
  73. package/skills/cmo-lead-magnets/SKILL.md +1 -1
  74. package/skills/cmo-link-building/SKILL.md +1 -1
  75. package/skills/cmo-linkedin/SKILL.md +1 -1
  76. package/skills/cmo-linkedin-ads/SKILL.md +1 -1
  77. package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
  78. package/skills/cmo-linkedin-posts/SKILL.md +1 -1
  79. package/skills/cmo-linkedin-profile/SKILL.md +1 -1
  80. package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
  81. package/skills/cmo-local-seo/SKILL.md +1 -1
  82. package/skills/cmo-market-sizing/SKILL.md +1 -1
  83. package/skills/cmo-marketing-audit/SKILL.md +1 -1
  84. package/skills/cmo-marketing-automation/SKILL.md +1 -1
  85. package/skills/cmo-marketing-ideas/SKILL.md +1 -1
  86. package/skills/cmo-marketing-plan/SKILL.md +1 -1
  87. package/skills/cmo-marketing-psychology/SKILL.md +1 -1
  88. package/skills/cmo-memory/SKILL.md +1 -1
  89. package/skills/cmo-meta-ads/SKILL.md +1 -1
  90. package/skills/cmo-newsletter/SKILL.md +1 -1
  91. package/skills/cmo-offer-design/SKILL.md +1 -1
  92. package/skills/cmo-onboarding-activation/SKILL.md +1 -1
  93. package/skills/cmo-open-social/SKILL.md +1 -1
  94. package/skills/cmo-ops-autopilot/SKILL.md +1 -1
  95. package/skills/cmo-organic-social/SKILL.md +1 -1
  96. package/skills/cmo-page-cro/SKILL.md +1 -1
  97. package/skills/cmo-page-seo/SKILL.md +1 -1
  98. package/skills/cmo-paywalls/SKILL.md +1 -1
  99. package/skills/cmo-pinterest/SKILL.md +1 -1
  100. package/skills/cmo-popups/SKILL.md +1 -1
  101. package/skills/cmo-positioning/SKILL.md +1 -1
  102. package/skills/cmo-pricing-strategy/SKILL.md +1 -1
  103. package/skills/cmo-product-launch/SKILL.md +1 -1
  104. package/skills/cmo-programmatic-seo/SKILL.md +1 -1
  105. package/skills/cmo-proposals/SKILL.md +1 -1
  106. package/skills/cmo-prospecting/SKILL.md +1 -1
  107. package/skills/cmo-public-relations/SKILL.md +1 -1
  108. package/skills/cmo-reddit/SKILL.md +1 -1
  109. package/skills/cmo-referral-program/SKILL.md +1 -1
  110. package/skills/cmo-revops/SKILL.md +1 -1
  111. package/skills/cmo-routines/SKILL.md +1 -1
  112. package/skills/cmo-sales-enablement/SKILL.md +1 -1
  113. package/skills/cmo-schema-markup/SKILL.md +1 -1
  114. package/skills/cmo-search-intent/SKILL.md +1 -1
  115. package/skills/cmo-seo-audit/SKILL.md +1 -1
  116. package/skills/cmo-seo-monitoring/SKILL.md +1 -1
  117. package/skills/cmo-seo-opportunities/SKILL.md +1 -1
  118. package/skills/cmo-seo-plan/SKILL.md +1 -1
  119. package/skills/cmo-short-form-video/SKILL.md +1 -1
  120. package/skills/cmo-signup-flow/SKILL.md +1 -1
  121. package/skills/cmo-site-architecture/SKILL.md +1 -1
  122. package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
  123. package/skills/cmo-social-analytics/SKILL.md +1 -1
  124. package/skills/cmo-social-crisis/SKILL.md +1 -1
  125. package/skills/cmo-social-distribution/SKILL.md +1 -1
  126. package/skills/cmo-social-listening/SKILL.md +1 -1
  127. package/skills/cmo-social-strategy/SKILL.md +1 -1
  128. package/skills/cmo-team-access/SKILL.md +1 -1
  129. package/skills/cmo-technical-seo/SKILL.md +1 -1
  130. package/skills/cmo-thought-leadership/SKILL.md +1 -1
  131. package/skills/cmo-tiktok/SKILL.md +1 -1
  132. package/skills/cmo-tiktok-posts/SKILL.md +1 -1
  133. package/skills/cmo-tracking-setup/SKILL.md +1 -1
  134. package/skills/cmo-video-production/SKILL.md +1 -1
  135. package/skills/cmo-video-repurposing/SKILL.md +1 -1
  136. package/skills/cmo-wasted-spend/SKILL.md +1 -1
  137. package/skills/cmo-website-setup/SKILL.md +1 -1
  138. package/skills/cmo-weekly-report/SKILL.md +1 -1
  139. package/skills/cmo-wp-builder/SKILL.md +7 -3
  140. package/skills/cmo-wp-child-theme/SKILL.md +4 -2
  141. package/skills/cmo-wp-clone/SKILL.md +1 -1
  142. package/skills/cmo-wp-faq/SKILL.md +1 -1
  143. package/skills/cmo-wp-images/SKILL.md +1 -1
  144. package/skills/cmo-wp-migrate/SKILL.md +1 -1
  145. package/skills/cmo-wp-motion/SKILL.md +1 -1
  146. package/skills/cmo-wp-page-design/SKILL.md +1 -1
  147. package/skills/cmo-wp-qa/SKILL.md +1 -1
  148. package/skills/cmo-wp-sections/SKILL.md +1 -1
  149. package/skills/cmo-wp-seo/SKILL.md +1 -1
  150. package/skills/cmo-x-growth/SKILL.md +1 -1
  151. package/skills/cmo-youtube/SKILL.md +1 -1
  152. package/skills/cmo-youtube-posts/SKILL.md +1 -1
  153. package/skills/cmo-youtube-strategy/SKILL.md +1 -1
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "cmo.so,linkedin,facebook,instagram,google-business"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-social-distribution"
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  ---
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  # Social distribution check
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "reddit,x,linkedin,bluesky,mastodon,youtube,tiktok,forums"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-social-listening"
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  ---
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  # Social listening and topic pulse
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "linkedin,x,instagram,tiktok,facebook"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-social-strategy"
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  ---
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  # Social media strategy
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "all"
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  channels: "cmo.so"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-team-access"
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  ---
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  # Team & account access
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search,bing"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-technical-seo"
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  ---
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  # Technical SEO
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "linkedin,x"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-thought-leadership"
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  ---
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  # Founder thought leadership
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "tiktok"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-tiktok"
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  ---
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  # TikTok queue
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "tiktok"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-tiktok-posts"
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  ---
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  # TikTok caption writing
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "all"
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  channels: "ga4,gtm,google-ads,meta-ads"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-tracking-setup"
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  ---
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  # Tracking & UTM setup
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "youtube,tiktok,instagram,linkedin"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-video-production"
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  ---
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  # Video production
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "youtube,linkedin,tiktok"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-video-repurposing"
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  ---
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  # Video & podcast repurposing
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "google-ads,meta-ads"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wasted-spend"
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  ---
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  # Wasted ad spend finder
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  tier: "core"
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  funnel_stage: "all"
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  channels: "cmo.so,wordpress,shopify,wix,api"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-website-setup"
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  ---
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  # Website setup & verification
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  tier: "core"
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  funnel_stage: "all"
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  channels: "cmo.so,google-search,ai-search"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-weekly-report"
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  ---
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  # Weekly marketing report
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "all"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-builder"
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  ---
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  # WordPress site builder
@@ -61,9 +61,13 @@ ones to the specialised `cmo-wp-` skills.
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  - remove a page: `wp_page_delete` (trash + 301 to the parent);
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  - SEO fields: `wp_seo_set`; menu: `wp_menu_set`; header: `wp_header_set`; footer: `wp_footer_set`;
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  colours and fonts: `wp_style_set`.
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- 5. **Check the result** the tool returns (`check`: the page opens, one H1, a title). For anything visual, look
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+ 5. **Keep Maggie Core current**: `wp_theme_updates` says when a newer version is out; `wp_theme_update`
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+ installs it after the owner agrees (checksum-checked, homepage compared before and after, rolled back by itself
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+ if the site breaks; `rollback_to` puts a kept version back). The site's look isn't touched: it lives in the
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+ database and the child theme.
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+ 6. **Check the result** the tool returns (`check`: the page opens, one H1, a title). For anything visual, look
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  at the page (or ask the user to) on a phone and a computer.
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- 6. **Offer the undo**: `wp_page_undo` puts a page back to the version before the last change.
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+ 7. **Offer the undo**: `wp_page_undo` puts a page back to the version before the last change.
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  ## Output
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  - One line per change: what changed, where (path and section), and the check result.
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "all"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-child-theme"
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  ---
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  # WordPress child theme
@@ -42,7 +42,9 @@ carried to staging or a rebuilt site.
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  theme.json, the edited header and footer into parts/. Nothing is switched yet.
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  3. **Change it**: `wp_child_theme_update` (colours and fonts in theme.json, extra styles, plain CSS, header,
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  footer, templates, and the site's own patterns, which appear in the editor's inserter). Data only: theme.json,
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- style.css, block markup, pattern JSON, fonts; never PHP, the site refuses it. Read the files first with
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+ style.css, block markup, pattern JSON, fonts; never PHP, the site refuses it. New fonts come in with
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+ font_files: an https link to each woff2/woff/ttf file (for example the brand's own font files or Google Fonts'
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+ fonts.gstatic.com files), its family and weight; they are copied into the child. Read the files first with
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  `wp_child_theme_status` slug. Every change keeps a backup.
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  4. **Switch**: `wp_child_theme_activate` slug maggie-<name>. It compares the homepage before and after (words,
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  fonts, brand colours). Differences you didn't ask for → switch back (`wp_child_theme_activate` maggie-core) and
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "consideration"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-clone"
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  ---
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  # WordPress design from a reference site
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  tier: "core"
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  funnel_stage: "consideration"
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  channels: "wordpress,google-search"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-faq"
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  ---
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  # WordPress page FAQs
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "consideration"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-images"
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  ---
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  # WordPress page pictures
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "all"
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  channels: "wordpress,google-search"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-migrate"
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  ---
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  # WordPress migration to Maggie Core
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "consideration"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-motion"
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  ---
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  # WordPress page motion
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "consideration"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-page-design"
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  ---
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  # WordPress page design
@@ -7,7 +7,7 @@ metadata:
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  tier: "core"
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  funnel_stage: "all"
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  channels: "wordpress"
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- version: "0.17.2"
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+ version: "0.17.4"
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  docs: "https://cmo.so/skills/cmo-wp-qa"
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  ---
13
13
  # WordPress site QA
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "consideration"
9
9
  channels: "wordpress"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-wp-sections"
12
12
  ---
13
13
  # WordPress sections
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "awareness"
9
9
  channels: "wordpress,google-search"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-wp-seo"
12
12
  ---
13
13
  # WordPress SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "x"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-x-growth"
12
12
  ---
13
13
  # X (Twitter) growth
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "awareness"
9
9
  channels: "youtube"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-youtube"
12
12
  ---
13
13
  # YouTube queue
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "youtube"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-youtube-posts"
12
12
  ---
13
13
  # YouTube Short writing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "youtube"
10
- version: "0.17.2"
10
+ version: "0.17.4"
11
11
  docs: "https://cmo.so/skills/cmo-youtube-strategy"
12
12
  ---
13
13
  # YouTube channel strategy