@cmo-so/skills 0.16.0 → 0.16.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/catalog.json +1 -1
- package/package.json +1 -1
- package/skills/cmo-ab-testing/SKILL.md +1 -1
- package/skills/cmo-ad-creative/SKILL.md +1 -1
- package/skills/cmo-ad-video/SKILL.md +16 -5
- package/skills/cmo-ads-audit/SKILL.md +1 -1
- package/skills/cmo-ads-budget/SKILL.md +1 -1
- package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
- package/skills/cmo-ads-launch/SKILL.md +1 -1
- package/skills/cmo-ads-monitoring/SKILL.md +1 -1
- package/skills/cmo-ads-strategy/SKILL.md +1 -1
- package/skills/cmo-aeo-content/SKILL.md +1 -1
- package/skills/cmo-agent-readiness/SKILL.md +1 -1
- package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
- package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
- package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
- package/skills/cmo-ai-visibility/SKILL.md +1 -1
- package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
- package/skills/cmo-app-store-optimization/SKILL.md +1 -1
- package/skills/cmo-attribution/SKILL.md +1 -1
- package/skills/cmo-autopilot/SKILL.md +1 -1
- package/skills/cmo-blog-planner/SKILL.md +1 -1
- package/skills/cmo-blog-writing/SKILL.md +1 -1
- package/skills/cmo-brand-naming/SKILL.md +1 -1
- package/skills/cmo-brand-profile/SKILL.md +1 -1
- package/skills/cmo-brand-protection/SKILL.md +1 -1
- package/skills/cmo-campaign-analytics/SKILL.md +1 -1
- package/skills/cmo-checkout-cro/SKILL.md +1 -1
- package/skills/cmo-china-social/SKILL.md +1 -1
- package/skills/cmo-churn-prevention/SKILL.md +1 -1
- package/skills/cmo-client-report/SKILL.md +1 -1
- package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
- package/skills/cmo-co-marketing/SKILL.md +1 -1
- package/skills/cmo-cold-email/SKILL.md +1 -1
- package/skills/cmo-community/SKILL.md +1 -1
- package/skills/cmo-competitor-pages/SKILL.md +1 -1
- package/skills/cmo-competitor-research/SKILL.md +1 -1
- package/skills/cmo-connect/SKILL.md +1 -1
- package/skills/cmo-content-brief/SKILL.md +1 -1
- package/skills/cmo-content-refresh/SKILL.md +1 -1
- package/skills/cmo-content-repurposing/SKILL.md +1 -1
- package/skills/cmo-content-strategy/SKILL.md +1 -1
- package/skills/cmo-copy-editing/SKILL.md +1 -1
- package/skills/cmo-copywriting/SKILL.md +1 -1
- package/skills/cmo-customer-research/SKILL.md +1 -1
- package/skills/cmo-daily/SKILL.md +1 -1
- package/skills/cmo-directory-submissions/SKILL.md +1 -1
- package/skills/cmo-draft-review/SKILL.md +1 -1
- package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
- package/skills/cmo-email-deliverability/SKILL.md +1 -1
- package/skills/cmo-email-sequences/SKILL.md +1 -1
- package/skills/cmo-employee-advocacy/SKILL.md +1 -1
- package/skills/cmo-entity-audit/SKILL.md +1 -1
- package/skills/cmo-events-webinars/SKILL.md +1 -1
- package/skills/cmo-expert-panel/SKILL.md +1 -1
- package/skills/cmo-facebook/SKILL.md +1 -1
- package/skills/cmo-facebook-posts/SKILL.md +1 -1
- package/skills/cmo-form-cro/SKILL.md +1 -1
- package/skills/cmo-free-tools/SKILL.md +1 -1
- package/skills/cmo-google-ads/SKILL.md +1 -1
- package/skills/cmo-google-business/SKILL.md +1 -1
- package/skills/cmo-google-business-posts/SKILL.md +1 -1
- package/skills/cmo-humanize/SKILL.md +1 -1
- package/skills/cmo-image-generation/SKILL.md +1 -1
- package/skills/cmo-influencer/SKILL.md +1 -1
- package/skills/cmo-instagram/SKILL.md +1 -1
- package/skills/cmo-instagram-posts/SKILL.md +1 -1
- package/skills/cmo-international-seo/SKILL.md +1 -1
- package/skills/cmo-keyword-clustering/SKILL.md +1 -1
- package/skills/cmo-keyword-research/SKILL.md +1 -1
- package/skills/cmo-landing-page-audit/SKILL.md +1 -1
- package/skills/cmo-landing-page-builder/SKILL.md +1 -1
- package/skills/cmo-lead-magnets/SKILL.md +1 -1
- package/skills/cmo-link-building/SKILL.md +1 -1
- package/skills/cmo-linkedin/SKILL.md +1 -1
- package/skills/cmo-linkedin-ads/SKILL.md +1 -1
- package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
- package/skills/cmo-linkedin-posts/SKILL.md +1 -1
- package/skills/cmo-linkedin-profile/SKILL.md +1 -1
- package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
- package/skills/cmo-local-seo/SKILL.md +1 -1
- package/skills/cmo-market-sizing/SKILL.md +1 -1
- package/skills/cmo-marketing-audit/SKILL.md +1 -1
- package/skills/cmo-marketing-automation/SKILL.md +1 -1
- package/skills/cmo-marketing-ideas/SKILL.md +1 -1
- package/skills/cmo-marketing-plan/SKILL.md +1 -1
- package/skills/cmo-marketing-psychology/SKILL.md +1 -1
- package/skills/cmo-memory/SKILL.md +1 -1
- package/skills/cmo-meta-ads/SKILL.md +1 -1
- package/skills/cmo-newsletter/SKILL.md +1 -1
- package/skills/cmo-offer-design/SKILL.md +1 -1
- package/skills/cmo-onboarding-activation/SKILL.md +1 -1
- package/skills/cmo-open-social/SKILL.md +1 -1
- package/skills/cmo-ops-autopilot/SKILL.md +1 -1
- package/skills/cmo-organic-social/SKILL.md +1 -1
- package/skills/cmo-page-cro/SKILL.md +1 -1
- package/skills/cmo-page-seo/SKILL.md +1 -1
- package/skills/cmo-paywalls/SKILL.md +1 -1
- package/skills/cmo-pinterest/SKILL.md +1 -1
- package/skills/cmo-popups/SKILL.md +1 -1
- package/skills/cmo-positioning/SKILL.md +1 -1
- package/skills/cmo-pricing-strategy/SKILL.md +1 -1
- package/skills/cmo-product-launch/SKILL.md +1 -1
- package/skills/cmo-programmatic-seo/SKILL.md +1 -1
- package/skills/cmo-proposals/SKILL.md +1 -1
- package/skills/cmo-prospecting/SKILL.md +1 -1
- package/skills/cmo-public-relations/SKILL.md +1 -1
- package/skills/cmo-reddit/SKILL.md +1 -1
- package/skills/cmo-referral-program/SKILL.md +1 -1
- package/skills/cmo-revops/SKILL.md +1 -1
- package/skills/cmo-routines/SKILL.md +1 -1
- package/skills/cmo-sales-enablement/SKILL.md +1 -1
- package/skills/cmo-schema-markup/SKILL.md +1 -1
- package/skills/cmo-search-intent/SKILL.md +1 -1
- package/skills/cmo-seo-audit/SKILL.md +1 -1
- package/skills/cmo-seo-monitoring/SKILL.md +1 -1
- package/skills/cmo-seo-opportunities/SKILL.md +1 -1
- package/skills/cmo-seo-plan/SKILL.md +1 -1
- package/skills/cmo-short-form-video/SKILL.md +1 -1
- package/skills/cmo-signup-flow/SKILL.md +1 -1
- package/skills/cmo-site-architecture/SKILL.md +1 -1
- package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
- package/skills/cmo-social-analytics/SKILL.md +1 -1
- package/skills/cmo-social-crisis/SKILL.md +1 -1
- package/skills/cmo-social-distribution/SKILL.md +1 -1
- package/skills/cmo-social-listening/SKILL.md +1 -1
- package/skills/cmo-social-strategy/SKILL.md +1 -1
- package/skills/cmo-team-access/SKILL.md +1 -1
- package/skills/cmo-technical-seo/SKILL.md +1 -1
- package/skills/cmo-thought-leadership/SKILL.md +1 -1
- package/skills/cmo-tiktok/SKILL.md +1 -1
- package/skills/cmo-tiktok-posts/SKILL.md +1 -1
- package/skills/cmo-tracking-setup/SKILL.md +1 -1
- package/skills/cmo-video-production/SKILL.md +1 -1
- package/skills/cmo-video-repurposing/SKILL.md +1 -1
- package/skills/cmo-wasted-spend/SKILL.md +1 -1
- package/skills/cmo-website-setup/SKILL.md +1 -1
- package/skills/cmo-weekly-report/SKILL.md +1 -1
- package/skills/cmo-x-growth/SKILL.md +1 -1
- package/skills/cmo-youtube/SKILL.md +1 -1
- package/skills/cmo-youtube-posts/SKILL.md +1 -1
- package/skills/cmo-youtube-strategy/SKILL.md +1 -1
package/catalog.json
CHANGED
package/package.json
CHANGED
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{
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"name": "@cmo-so/skills",
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"version": "0.16.
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"version": "0.16.1",
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"description": "Install the CMO.so marketing skills (SEO, AI search, content, social, email, ads, CRO, analytics) into Claude Code, Codex, Pi, Cursor, Gemini CLI, OpenCode, Copilot and other coding agents, for one project or for your user. Also a Pi package.",
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"type": "module",
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"license": "MIT",
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tier: "connected"
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funnel_stage: "awareness"
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channels: "instagram,tiktok,youtube,linkedin,facebook"
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version: "0.16.
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version: "0.16.1"
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docs: "https://cmo.so/skills/cmo-ad-video"
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---
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# Ad video maker
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- Not for: editing a video the user filmed (`cmo-video-production`); ideas and scripts for the user to film themselves (`cmo-short-form-video`); paid ad campaigns, budgets and targeting (`cmo-ads-strategy`, `cmo-meta-ads`); ad copy and headlines (`cmo-ad-creative`).
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## Before you start
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- Ask one question at a time: what the ad should do (the offer and the one thing people should remember), who it's for, the length and where it will run. If they gave a post, use it (`item_id`).
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- Ask one question at a time: what the ad should do (the offer and the one thing people should remember), who it's for, the length and where it will run. If they gave a post, use it (`item_id`): once made, the video goes on that post by itself (`post.attached`), so only other channels need `social_video_add`.
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- Shape follows the channel: vertical 9:16 for Instagram Reels, TikTok and YouTube Shorts; 16:9 for LinkedIn and YouTube. One video per shape: for both, plan two.
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- A YouTube ad to follow is optional: CMO.so watches it (it is never downloaded) and keeps only its rhythm and kinds of shots, never its brand, people, words or claims.
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- Making a video costs money (pictures, seconds of moving video, voice, music). The plan says the cost; never make it without the user agreeing to that cost.
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| # | Seconds | Picture | Movement | Narrator | On screen |
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then the end card (headline and line), the voice, the music and the cost items with the total.
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then the end card (headline and line), the voice, the music and the cost items with the total. Show the `timeline` too (when each scene, line and caption starts and ends, and the end card), and every `script_check` issue: an **error** (a line that can't fit any scene, a voice that starts too late, scenes longer than 30 s) must be fixed before making; a **warning** (a scene stretched for its line, words on screen too fast to read, a video longer or shorter than planned) is the user's call.
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### 2. Review the storyboard with the user
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Check it against these rules before asking for a yes:
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- **Faces stay calm**: real-looking people with little motion; no close-ups of talking mouths.
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- **True claims only**: nothing the brief or the business doesn't say: no invented prices, results, awards or quotes.
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- **End card**: one next step, said plainly ("Book a free consult", "moonlakespa.com").
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Change anything with `ad_video_change
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Change anything with `ad_video_change`:
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- a scene (`scenes`): `still`, `motion`, `line`, `caption`, `seconds`, and its timing: `caption_in` / `caption_out` (when the words show and go) and `voice_at` (when the narrator starts), in seconds into the scene; `-1` (in the app: Reset) puts one back to its default;
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- the scenes themselves: `add_scenes` (a picture brief at least; `after` a scene id), `order` (the scene ids to keep, in order: removes and reorders; 2-5 scenes), `redo_scenes`;
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- the whole video: `style` (the look), `aspect`, `seconds` (15, 20 or 30: scenes rescaled), `card_seconds`, `cta_headline`, `cta_sub`, `voice`, `music`.
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It answers with what will be made again, the new cost, the timeline and the script check. A new picture brief, look or shape means new paid pictures and clips; a movement a new paid clip; lines, words, timing, order, end card, voice and music are cheap.
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The user's own photo can be a scene's first frame: `ad_video_picture` with a picture already on CMO.so (a post's picture); from their device, the Ad video screen in the CMO.so app. It is cropped to the shape and costs nothing; `scenes [{id, picture: "ai"}]` goes back to an AI picture.
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When the script check reports a line too long, shorten it to about the words its `fix` says (about 2.4 words a second), split it over two scenes, or start the voice earlier; rerun the check by reading `ad_video_get`.
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### 3. Make it
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Offer the pictures first: `ad_video_make` with `stage: "pictures"` and `estimate_usd` = `estimate.pictures_usd` (a few cents) makes only the first frames. Show each scene's `picture_url`; change or redo any (cheap) before the clips, which are most of the cost.
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Then, only when the user says yes to the cost: `ad_video_make` with `estimate_usd` = the total they agreed to. If the script check has errors it is refused: fix them, or pass `go_ahead: true` only when the user says to make it anyway. If the cost changed it is refused with the new one: show it and ask again. It runs in the background for several minutes: pictures (on the user's own ChatGPT when their Maggie Bridge has images on, else Gemini), moving clips, voice, music, words, cut. Follow it with `ad_video_get` now and then, not in a loop. To stop: `ad_video_stop` (what's made is kept). A failure says why; making it again carries on from what was made.
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### 4. Check the result
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When it's ready, look at the pictures (each scene's `picture_url`) and the preview with the user:
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## Quality bar
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- [ ] The cost was shown item by item and the user agreed to that exact total before `ad_video_make`.
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- [ ] The pictures were offered first, and the timeline and script check were shown; no script errors left unless the user chose to go ahead.
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- [ ] Scene 1 is a hook; one idea a scene; the end card has one next step.
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- [ ] Lines fit their scenes and are plain words; no words drawn inside pictures.
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- [ ] Every claim comes from the brief, the post or the business; nothing invented.
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tier: "standalone"
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funnel_stage: "all"
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channels: "google-ads,meta-ads,linkedin-ads,tiktok-ads,microsoft-ads,reddit-ads,x-ads,pinterest-ads,snapchat-ads,amazon-ads,apple-ads,youtube-ads"
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version: "0.16.
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version: "0.16.1"
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docs: "https://cmo.so/skills/cmo-ads-audit"
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---
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# Paid ads audit
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