@cmo-so/skills 0.15.0 → 0.16.1

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Files changed (142) hide show
  1. package/catalog.json +17 -1
  2. package/package.json +1 -1
  3. package/skills/cmo-ab-testing/SKILL.md +1 -1
  4. package/skills/cmo-ad-creative/SKILL.md +4 -1
  5. package/skills/cmo-ad-video/SKILL.md +117 -0
  6. package/skills/cmo-ads-audit/SKILL.md +1 -1
  7. package/skills/cmo-ads-budget/SKILL.md +1 -1
  8. package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
  9. package/skills/cmo-ads-launch/SKILL.md +1 -1
  10. package/skills/cmo-ads-monitoring/SKILL.md +1 -1
  11. package/skills/cmo-ads-strategy/SKILL.md +1 -1
  12. package/skills/cmo-aeo-content/SKILL.md +1 -1
  13. package/skills/cmo-agent-readiness/SKILL.md +1 -1
  14. package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
  15. package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
  16. package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
  17. package/skills/cmo-ai-visibility/SKILL.md +1 -1
  18. package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
  19. package/skills/cmo-app-store-optimization/SKILL.md +1 -1
  20. package/skills/cmo-attribution/SKILL.md +1 -1
  21. package/skills/cmo-autopilot/SKILL.md +1 -1
  22. package/skills/cmo-blog-planner/SKILL.md +1 -1
  23. package/skills/cmo-blog-writing/SKILL.md +1 -1
  24. package/skills/cmo-brand-naming/SKILL.md +1 -1
  25. package/skills/cmo-brand-profile/SKILL.md +1 -1
  26. package/skills/cmo-brand-protection/SKILL.md +1 -1
  27. package/skills/cmo-campaign-analytics/SKILL.md +1 -1
  28. package/skills/cmo-checkout-cro/SKILL.md +1 -1
  29. package/skills/cmo-china-social/SKILL.md +1 -1
  30. package/skills/cmo-churn-prevention/SKILL.md +1 -1
  31. package/skills/cmo-client-report/SKILL.md +1 -1
  32. package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
  33. package/skills/cmo-co-marketing/SKILL.md +1 -1
  34. package/skills/cmo-cold-email/SKILL.md +1 -1
  35. package/skills/cmo-community/SKILL.md +1 -1
  36. package/skills/cmo-competitor-pages/SKILL.md +1 -1
  37. package/skills/cmo-competitor-research/SKILL.md +1 -1
  38. package/skills/cmo-connect/SKILL.md +1 -1
  39. package/skills/cmo-content-brief/SKILL.md +1 -1
  40. package/skills/cmo-content-refresh/SKILL.md +1 -1
  41. package/skills/cmo-content-repurposing/SKILL.md +1 -1
  42. package/skills/cmo-content-strategy/SKILL.md +1 -1
  43. package/skills/cmo-copy-editing/SKILL.md +1 -1
  44. package/skills/cmo-copywriting/SKILL.md +1 -1
  45. package/skills/cmo-customer-research/SKILL.md +1 -1
  46. package/skills/cmo-daily/SKILL.md +1 -1
  47. package/skills/cmo-directory-submissions/SKILL.md +1 -1
  48. package/skills/cmo-draft-review/SKILL.md +1 -1
  49. package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
  50. package/skills/cmo-email-deliverability/SKILL.md +1 -1
  51. package/skills/cmo-email-sequences/SKILL.md +1 -1
  52. package/skills/cmo-employee-advocacy/SKILL.md +1 -1
  53. package/skills/cmo-entity-audit/SKILL.md +1 -1
  54. package/skills/cmo-events-webinars/SKILL.md +1 -1
  55. package/skills/cmo-expert-panel/SKILL.md +1 -1
  56. package/skills/cmo-facebook/SKILL.md +7 -1
  57. package/skills/cmo-facebook-posts/SKILL.md +1 -1
  58. package/skills/cmo-form-cro/SKILL.md +1 -1
  59. package/skills/cmo-free-tools/SKILL.md +1 -1
  60. package/skills/cmo-google-ads/SKILL.md +1 -1
  61. package/skills/cmo-google-business/SKILL.md +1 -1
  62. package/skills/cmo-google-business-posts/SKILL.md +1 -1
  63. package/skills/cmo-humanize/SKILL.md +1 -1
  64. package/skills/cmo-image-generation/SKILL.md +1 -1
  65. package/skills/cmo-influencer/SKILL.md +1 -1
  66. package/skills/cmo-instagram/SKILL.md +7 -1
  67. package/skills/cmo-instagram-posts/SKILL.md +7 -1
  68. package/skills/cmo-international-seo/SKILL.md +1 -1
  69. package/skills/cmo-keyword-clustering/SKILL.md +1 -1
  70. package/skills/cmo-keyword-research/SKILL.md +1 -1
  71. package/skills/cmo-landing-page-audit/SKILL.md +1 -1
  72. package/skills/cmo-landing-page-builder/SKILL.md +1 -1
  73. package/skills/cmo-lead-magnets/SKILL.md +1 -1
  74. package/skills/cmo-link-building/SKILL.md +1 -1
  75. package/skills/cmo-linkedin/SKILL.md +5 -1
  76. package/skills/cmo-linkedin-ads/SKILL.md +1 -1
  77. package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
  78. package/skills/cmo-linkedin-posts/SKILL.md +5 -1
  79. package/skills/cmo-linkedin-profile/SKILL.md +1 -1
  80. package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
  81. package/skills/cmo-local-seo/SKILL.md +1 -1
  82. package/skills/cmo-market-sizing/SKILL.md +1 -1
  83. package/skills/cmo-marketing-audit/SKILL.md +1 -1
  84. package/skills/cmo-marketing-automation/SKILL.md +1 -1
  85. package/skills/cmo-marketing-ideas/SKILL.md +1 -1
  86. package/skills/cmo-marketing-plan/SKILL.md +1 -1
  87. package/skills/cmo-marketing-psychology/SKILL.md +1 -1
  88. package/skills/cmo-memory/SKILL.md +1 -1
  89. package/skills/cmo-meta-ads/SKILL.md +1 -1
  90. package/skills/cmo-newsletter/SKILL.md +1 -1
  91. package/skills/cmo-offer-design/SKILL.md +1 -1
  92. package/skills/cmo-onboarding-activation/SKILL.md +1 -1
  93. package/skills/cmo-open-social/SKILL.md +1 -1
  94. package/skills/cmo-ops-autopilot/SKILL.md +1 -1
  95. package/skills/cmo-organic-social/SKILL.md +1 -1
  96. package/skills/cmo-page-cro/SKILL.md +1 -1
  97. package/skills/cmo-page-seo/SKILL.md +1 -1
  98. package/skills/cmo-paywalls/SKILL.md +1 -1
  99. package/skills/cmo-pinterest/SKILL.md +1 -1
  100. package/skills/cmo-popups/SKILL.md +1 -1
  101. package/skills/cmo-positioning/SKILL.md +1 -1
  102. package/skills/cmo-pricing-strategy/SKILL.md +1 -1
  103. package/skills/cmo-product-launch/SKILL.md +1 -1
  104. package/skills/cmo-programmatic-seo/SKILL.md +1 -1
  105. package/skills/cmo-proposals/SKILL.md +1 -1
  106. package/skills/cmo-prospecting/SKILL.md +1 -1
  107. package/skills/cmo-public-relations/SKILL.md +1 -1
  108. package/skills/cmo-reddit/SKILL.md +1 -1
  109. package/skills/cmo-referral-program/SKILL.md +1 -1
  110. package/skills/cmo-revops/SKILL.md +1 -1
  111. package/skills/cmo-routines/SKILL.md +1 -1
  112. package/skills/cmo-sales-enablement/SKILL.md +1 -1
  113. package/skills/cmo-schema-markup/SKILL.md +1 -1
  114. package/skills/cmo-search-intent/SKILL.md +1 -1
  115. package/skills/cmo-seo-audit/SKILL.md +1 -1
  116. package/skills/cmo-seo-monitoring/SKILL.md +1 -1
  117. package/skills/cmo-seo-opportunities/SKILL.md +1 -1
  118. package/skills/cmo-seo-plan/SKILL.md +1 -1
  119. package/skills/cmo-short-form-video/SKILL.md +1 -1
  120. package/skills/cmo-signup-flow/SKILL.md +1 -1
  121. package/skills/cmo-site-architecture/SKILL.md +1 -1
  122. package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
  123. package/skills/cmo-social-analytics/SKILL.md +1 -1
  124. package/skills/cmo-social-crisis/SKILL.md +1 -1
  125. package/skills/cmo-social-distribution/SKILL.md +1 -1
  126. package/skills/cmo-social-listening/SKILL.md +1 -1
  127. package/skills/cmo-social-strategy/SKILL.md +1 -1
  128. package/skills/cmo-team-access/SKILL.md +1 -1
  129. package/skills/cmo-technical-seo/SKILL.md +1 -1
  130. package/skills/cmo-thought-leadership/SKILL.md +1 -1
  131. package/skills/cmo-tiktok/SKILL.md +5 -1
  132. package/skills/cmo-tiktok-posts/SKILL.md +6 -1
  133. package/skills/cmo-tracking-setup/SKILL.md +1 -1
  134. package/skills/cmo-video-production/SKILL.md +4 -1
  135. package/skills/cmo-video-repurposing/SKILL.md +1 -1
  136. package/skills/cmo-wasted-spend/SKILL.md +1 -1
  137. package/skills/cmo-website-setup/SKILL.md +1 -1
  138. package/skills/cmo-weekly-report/SKILL.md +1 -1
  139. package/skills/cmo-x-growth/SKILL.md +1 -1
  140. package/skills/cmo-youtube/SKILL.md +1 -1
  141. package/skills/cmo-youtube-posts/SKILL.md +1 -1
  142. package/skills/cmo-youtube-strategy/SKILL.md +1 -1
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "google-search,google-shopping,shopify"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-ecommerce-seo"
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  ---
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  # E-commerce SEO
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "retention"
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  channels: "email"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-email-deliverability"
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  ---
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  # Email deliverability
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "consideration"
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  channels: "email"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-email-sequences"
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  ---
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  # Email sequences
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "linkedin,x"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-employee-advocacy"
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  ---
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  # Employee and founder advocacy
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "website,google-search,ai-search,google-business,linkedin"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-entity-audit"
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  ---
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  # Entity & knowledge graph audit
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "webinar,events"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-events-webinars"
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  ---
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  # Events & webinars
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  tier: "standalone"
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  funnel_stage: "all"
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  channels: ""
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-expert-panel"
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  ---
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  # Expert panel review
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "facebook"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-facebook"
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  ---
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  # Facebook Page queue
@@ -76,6 +76,12 @@ A Facebook post can be a video instead of text or a picture. A vertical (9:16) v
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  - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
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  - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
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+ ### Carousels from words or a PDF
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+
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+ - **A text carousel** (`social_image_new` with `count` 5-10): a cover with the hook, one point a slide and a last slide with the next step, words on the brand's colours (style `bold_type`, or `infographic` for lists and numbers). No AI picture and free; LinkedIn posts it as a PDF carousel, Instagram and Facebook as a carousel (the first 10), TikTok as a photo post (`social_tiktok_photo`). Good for tips, steps, myths vs facts and checklists; change the words on any slide with `social_picture_edit`.
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+ - **A PDF from the user** (`social_carousel_pdf_attach`, `file` or `url`) works on Instagram, Facebook and TikTok posts too: its first pages become the post's pictures (Instagram and Facebook post the first 10); the same idea's LinkedIn post goes out as the PDF itself.
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  ## Output
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  ```
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  Facebook — connected (Bea's Bakery) · posting on · approval: manual · 3 a week
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "facebook"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-facebook-posts"
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  ---
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  # Facebook Page post writing
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "website"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-form-cro"
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  ---
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  # Form optimisation
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "website,google-search"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-free-tools"
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  ---
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  # Free tools as marketing
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "google-ads"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-google-ads"
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  ---
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  # Google Ads
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "google_business"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-google-business"
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  ---
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  # Google Business Profile queue
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google_business"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-google-business-posts"
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  ---
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  # Google Business post writing
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  tier: "standalone"
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  funnel_stage: "all"
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  channels: "blog,linkedin,email"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-humanize"
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  ---
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  # Humanise AI writing
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "blog,linkedin,meta-ads"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-image-generation"
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  ---
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  # Marketing images
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "instagram,tiktok,youtube,linkedin"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-influencer"
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  ---
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  # Influencer & creator partnerships
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-instagram"
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  ---
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  # Instagram queue
@@ -92,6 +92,12 @@ A Instagram post can be a video instead of text or a picture. It goes out as a R
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  - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
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  - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
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+ ### Carousels from words or a PDF
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+
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+ - **A text carousel** (`social_image_new` with `count` 5-10): a cover with the hook, one point a slide and a last slide with the next step, words on the brand's colours (style `bold_type`, or `infographic` for lists and numbers). No AI picture and free; LinkedIn posts it as a PDF carousel, Instagram and Facebook as a carousel (the first 10), TikTok as a photo post (`social_tiktok_photo`). Good for tips, steps, myths vs facts and checklists; change the words on any slide with `social_picture_edit`.
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+
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+ - **A PDF from the user** (`social_carousel_pdf_attach`, `file` or `url`) works on Instagram, Facebook and TikTok posts too: its first pages become the post's pictures (Instagram and Facebook post the first 10); the same idea's LinkedIn post goes out as the PDF itself.
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  ## Output
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  ```
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  Instagram — connected (@brightwell.books) · posting on · approval: manual · 3 a week
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-instagram-posts"
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  ---
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  # Instagram post writing
@@ -58,6 +58,12 @@ Keep the facts identical; change everything else. LinkedIn: the insight and the
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  ### 5. Check
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  Run the quality bar below, then save it to CMO.so or hand it over.
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+ ### Longer carousels
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+ - **A text carousel** (`social_image_new` with `count` 5-10): a cover with the hook, one point a slide and a last slide with the next step, words on the brand's colours (style `bold_type`, or `infographic` for lists and numbers). No AI picture and free; LinkedIn posts it as a PDF carousel, Instagram and Facebook as a carousel (the first 10), TikTok as a photo post (`social_tiktok_photo`). Good for tips, steps, myths vs facts and checklists; change the words on any slide with `social_picture_edit`.
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+
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+ - **A PDF from the user** (`social_carousel_pdf_attach`, `file` or `url`) works on Instagram, Facebook and TikTok posts too: its first pages become the post's pictures (Instagram and Facebook post the first 10); the same idea's LinkedIn post goes out as the PDF itself.
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  ## Output
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  ```
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  Format: set of 4 (steps)
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-international-seo"
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  ---
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  # International SEO & localisation
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-keyword-clustering"
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  ---
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  # Keyword clustering & topic map
@@ -7,7 +7,7 @@ metadata:
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.15.0"
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+ version: "0.16.1"
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  docs: "https://cmo.so/skills/cmo-keyword-research"
12
12
  ---
13
13
  # Keyword research
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website,google-ads,meta-ads"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-landing-page-audit"
12
12
  ---
13
13
  # Landing page audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-landing-page-builder"
12
12
  ---
13
13
  # Landing page builder
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "website,email"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-lead-magnets"
12
12
  ---
13
13
  # Lead magnets
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-link-building"
12
12
  ---
13
13
  # Link building
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin"
12
12
  ---
13
13
  # LinkedIn queue
@@ -104,6 +104,10 @@ A LinkedIn post can be a video instead of text or a picture. LinkedIn shows it i
104
104
  - From a post that hasn't gone out: `social_video_attach` `{id, url}` makes it a video post (its picture is removed: a video post never has one); `social_video_detach` makes it a text post again.
105
105
  - A video post gets no picture: never offer `social_image_new` or a photo for it. It is approved like any other post; after it goes out, the platform takes a minute or more to process it before it shows.
106
106
 
107
+ ### Text carousels
108
+
109
+ - **A text carousel** (`social_image_new` with `count` 5-10): a cover with the hook, one point a slide and a last slide with the next step, words on the brand's colours (style `bold_type`, or `infographic` for lists and numbers). No AI picture and free; LinkedIn posts it as a PDF carousel, Instagram and Facebook as a carousel (the first 10), TikTok as a photo post (`social_tiktok_photo`). Good for tips, steps, myths vs facts and checklists; change the words on any slide with `social_picture_edit`.
110
+
107
111
  ## Output
108
112
  ```
109
113
  LinkedIn — connected · posting on · approval: manual
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "linkedin-ads"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-ads"
12
12
  ---
13
13
  # LinkedIn ads
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-engagement"
12
12
  ---
13
13
  # LinkedIn engagement & outreach
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-posts"
12
12
  ---
13
13
  # LinkedIn post writing
@@ -61,6 +61,10 @@ Writes LinkedIn posts that a busy reader stops for, and checks them before they
61
61
  - Fix voice: `social_voice_learn` with one post the user wrote (`post_text`); it becomes their default voice.
62
62
  - Fix style: `social_formats_set` with the format `keys` the user chose (from `social_formats_suggest` or the ones they already use, up to 10; the list replaces the current choice) and `include_emojis`, `include_hashtags`, `post_length_mode` (`short`, `medium`, `long`). Options left out stay as they are.
63
63
 
64
+ ### A text carousel from the post
65
+
66
+ - **A text carousel** (`social_image_new` with `count` 5-10): a cover with the hook, one point a slide and a last slide with the next step, words on the brand's colours (style `bold_type`, or `infographic` for lists and numbers). No AI picture and free; LinkedIn posts it as a PDF carousel, Instagram and Facebook as a carousel (the first 10), TikTok as a photo post (`social_tiktok_photo`). Good for tips, steps, myths vs facts and checklists; change the words on any slide with `social_picture_edit`.
67
+
64
68
  ## Output
65
69
  For each post:
66
70
  - **Format** and why.
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-profile"
12
12
  ---
13
13
  # LinkedIn profile optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-strategy"
12
12
  ---
13
13
  # LinkedIn strategy & analytics
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-maps,google-search"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-local-seo"
12
12
  ---
13
13
  # Local SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-market-sizing"
12
12
  ---
13
13
  # Market sizing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: "website"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-audit"
12
12
  ---
13
13
  # Marketing audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-automation"
12
12
  ---
13
13
  # Recurring marketing loops
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-ideas"
12
12
  ---
13
13
  # Marketing ideas
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-plan"
12
12
  ---
13
13
  # Marketing plan
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-psychology"
12
12
  ---
13
13
  # Marketing psychology
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so,blog,linkedin,facebook,instagram,google-business"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-memory"
12
12
  ---
13
13
  # Maggie Memory
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "meta-ads"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-meta-ads"
12
12
  ---
13
13
  # Meta (Facebook & Instagram) ads
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "email"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-newsletter"
12
12
  ---
13
13
  # Email newsletter
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-offer-design"
12
12
  ---
13
13
  # Offer design
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: "app,email"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-onboarding-activation"
12
12
  ---
13
13
  # Onboarding & activation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "threads,bluesky,mastodon"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-open-social"
12
12
  ---
13
13
  # Threads, Bluesky & Mastodon
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so,linkedin,facebook,instagram,google-business,google-search,ai-search"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-ops-autopilot"
12
12
  ---
13
13
  # Ops Autopilot and reports
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "instagram,tiktok,facebook"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-organic-social"
12
12
  ---
13
13
  # Instagram, TikTok & Facebook (organic)
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-page-cro"
12
12
  ---
13
13
  # Page conversion optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-page-seo"
12
12
  ---
13
13
  # On-page SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "app"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-paywalls"
12
12
  ---
13
13
  # Paywalls & upgrade prompts
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "pinterest"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-pinterest"
12
12
  ---
13
13
  # Pinterest for blog and product traffic
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-popups"
12
12
  ---
13
13
  # Popups & banners
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-positioning"
12
12
  ---
13
13
  # Positioning & messaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-pricing-strategy"
12
12
  ---
13
13
  # Pricing & packaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "product-hunt,linkedin,email"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-product-launch"
12
12
  ---
13
13
  # Product launch
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.15.0"
10
+ version: "0.16.1"
11
11
  docs: "https://cmo.so/skills/cmo-programmatic-seo"
12
12
  ---
13
13
  # Programmatic SEO