@cmo-so/skills 0.15.0 → 0.16.0

package/skills/cmo-prospecting/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "linkedin,email"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-prospecting"
 ---
 # Prospecting & lead research

package/skills/cmo-public-relations/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "press"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-public-relations"
 ---
 # PR & earned media

package/skills/cmo-reddit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "reddit"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-reddit"
 ---
 # Reddit marketing

package/skills/cmo-referral-program/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: ""
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-referral-program"
 ---
 # Referral & affiliate program

package/skills/cmo-revops/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-revops"
 ---
 # Revenue operations

package/skills/cmo-routines/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so,api"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-routines"
 ---
 # Schedule CMO.so routines

package/skills/cmo-sales-enablement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: ""
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-sales-enablement"
 ---
 # Sales enablement

package/skills/cmo-schema-markup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search,ai-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-schema-markup"
 ---
 # Schema markup

package/skills/cmo-search-intent/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-search-intent"
 ---
 # Search intent & SERP fit

package/skills/cmo-seo-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,website"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-seo-audit"
 ---
 # SEO audit

package/skills/cmo-seo-monitoring/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "google-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-seo-monitoring"
 ---
 # SEO change monitoring

package/skills/cmo-seo-opportunities/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-seo-opportunities"
 ---
 # SEO opportunities

package/skills/cmo-seo-plan/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-seo-plan"
 ---
 # SEO strategy & roadmap

package/skills/cmo-short-form-video/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "tiktok,instagram,youtube-shorts,linkedin"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-short-form-video"
 ---
 # Short-form video

package/skills/cmo-signup-flow/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,app"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-signup-flow"
 ---
 # Signup flow optimisation

package/skills/cmo-site-architecture/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "website"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-site-architecture"
 ---
 # Site architecture & internal links

package/skills/cmo-sms-whatsapp/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "sms,whatsapp"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-sms-whatsapp"
 ---
 # SMS & WhatsApp marketing

package/skills/cmo-social-analytics/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "linkedin,x,instagram"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-social-analytics"
 ---
 # Social analytics

package/skills/cmo-social-crisis/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "linkedin,x,instagram,facebook,tiktok,threads"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-social-crisis"
 ---
 # Social crisis response

package/skills/cmo-social-distribution/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "cmo.so,linkedin,facebook,instagram,google-business"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-social-distribution"
 ---
 # Social distribution check

package/skills/cmo-social-listening/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "reddit,x,linkedin,bluesky,mastodon,youtube,tiktok,forums"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-social-listening"
 ---
 # Social listening and topic pulse

package/skills/cmo-social-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin,x,instagram,tiktok,facebook"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-social-strategy"
 ---
 # Social media strategy

package/skills/cmo-team-access/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-team-access"
 ---
 # Team & account access

package/skills/cmo-technical-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,bing"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-technical-seo"
 ---
 # Technical SEO

package/skills/cmo-thought-leadership/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "linkedin,x"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-thought-leadership"
 ---
 # Founder thought leadership

package/skills/cmo-tiktok/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "tiktok"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-tiktok"
 ---
 # TikTok queue
@@ -72,6 +72,10 @@ TikTok's API can't edit or delete a post: changes happen in the TikTok app ("Ope
 ### 8. Pause and pace
 `social_set_paused` with `channel: "tiktok"` pauses only TikTok. Three to five videos a week, steadily, beats bursts.
 
+
+### Photo posts
+A TikTok post can also be a photo post: a swipeable set of pictures, and TikTok adds music. `social_tiktok_photo` (`id`: a post with pictures: a set, a text carousel from `social_image_new` with `count` 5-10, or a PDF's pages) makes a new TikTok post from them; Maggie writes the caption (or pass `caption`). Then the same TikTok settings as a video, chosen by the user (`social_tiktok_set`), and the user approves it. Up to 35 pictures; vertical or 4:5 pictures fill the screen best; the first is the cover.
+
 ## Output
 ```
 TikTok (beta) — connected (@brightwellbooks) · posting on · approval: always manual · 3 a week

package/skills/cmo-tiktok-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "tiktok"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-tiktok-posts"
 ---
 # TikTok caption writing
@@ -59,6 +59,11 @@ Before the user approves (or ask the user, with these questions):
 ### 4. Save and hand over
 Show the caption (with its length), the hashtags and the video check. With the user's yes, save it with `social_update_copy` (previewed). TikTok's settings and the approval happen in `cmo-tiktok`: the user chooses who can view it, comments / Duet / Stitch and the disclosure there.
 
+
+### Photo post captions
+A TikTok post can also be a photo post: a swipeable set of pictures, and TikTok adds music. `social_tiktok_photo` (`id`: a post with pictures: a set, a text carousel from `social_image_new` with `count` 5-10, or a PDF's pages) makes a new TikTok post from them; Maggie writes the caption (or pass `caption`). Then the same TikTok settings as a video, chosen by the user (`social_tiktok_set`), and the user approves it. Up to 35 pictures; vertical or 4:5 pictures fill the screen best; the first is the cover.
+For a photo post, the caption's first line is also its title (up to 90 characters), so put the keyword there; the rest of the rules above apply.
+
 ## Output
 ```
 Shape: Quick tip · 0:22 · vertical

package/skills/cmo-tracking-setup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "ga4,gtm,google-ads,meta-ads"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-tracking-setup"
 ---
 # Tracking & UTM setup

package/skills/cmo-video-production/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "youtube,tiktok,instagram,linkedin"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-video-production"
 ---
 # Video production
@@ -73,6 +73,9 @@ Ask one question at a time:
 9. **Measure**: note what to check after 24 hours, 3 days and 7 days (hook hold, completion, clicks); treat targets as experiments, not forecasts.
 10. **Optional with CMO.so**: a finished 5-30 second video (vertical or square becomes a Short) can be posted to the user's connected YouTube channel: hand it to `cmo-youtube` (added in the app or from a direct file link, details from `cmo-youtube-posts`, approved by the user; the altered or synthetic content answer from step 8 goes with it). A video's topic can also become a blog post idea via `idea_add` (`text`). Each is previewed and confirmed first.
 
+### When there is no footage
+No footage at all? `cmo-ad-video` makes a short ad video from a brief with CMO.so (pictures made to move, a voice, music, captions and an end card), with its cost shown first.
+
 ## Output
 1. **Brief**: spine sentence, audience, platform, length, CTA.
 2. **Script**: Time | Voice | On-screen text | Visual.

package/skills/cmo-video-repurposing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "youtube,linkedin,tiktok"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-video-repurposing"
 ---
 # Video & podcast repurposing

package/skills/cmo-wasted-spend/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "google-ads,meta-ads"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-wasted-spend"
 ---
 # Wasted ad spend finder

package/skills/cmo-website-setup/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so,wordpress,shopify,wix,api"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-website-setup"
 ---
 # Website setup & verification

package/skills/cmo-weekly-report/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so,google-search,ai-search"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-weekly-report"
 ---
 # Weekly marketing report

package/skills/cmo-x-growth/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "x"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-x-growth"
 ---
 # X (Twitter) growth

package/skills/cmo-youtube/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "youtube"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-youtube"
 ---
 # YouTube queue

package/skills/cmo-youtube-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "youtube"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-youtube-posts"
 ---
 # YouTube Short writing

package/skills/cmo-youtube-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "youtube"
-  version: "0.15.0"
+  version: "0.16.0"
   docs: "https://cmo.so/skills/cmo-youtube-strategy"
 ---
 # YouTube channel strategy