@cmo-so/skills 0.13.0 → 0.14.0

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Files changed (141) hide show
  1. package/catalog.json +1 -1
  2. package/package.json +1 -1
  3. package/skills/cmo-ab-testing/SKILL.md +1 -1
  4. package/skills/cmo-ad-creative/SKILL.md +1 -1
  5. package/skills/cmo-ads-audit/SKILL.md +1 -1
  6. package/skills/cmo-ads-budget/SKILL.md +1 -1
  7. package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
  8. package/skills/cmo-ads-launch/SKILL.md +1 -1
  9. package/skills/cmo-ads-monitoring/SKILL.md +1 -1
  10. package/skills/cmo-ads-strategy/SKILL.md +1 -1
  11. package/skills/cmo-aeo-content/SKILL.md +1 -1
  12. package/skills/cmo-agent-readiness/SKILL.md +1 -1
  13. package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
  14. package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
  15. package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
  16. package/skills/cmo-ai-visibility/SKILL.md +1 -1
  17. package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
  18. package/skills/cmo-app-store-optimization/SKILL.md +1 -1
  19. package/skills/cmo-attribution/SKILL.md +1 -1
  20. package/skills/cmo-autopilot/SKILL.md +1 -1
  21. package/skills/cmo-blog-planner/SKILL.md +1 -1
  22. package/skills/cmo-blog-writing/SKILL.md +1 -1
  23. package/skills/cmo-brand-naming/SKILL.md +1 -1
  24. package/skills/cmo-brand-profile/SKILL.md +1 -1
  25. package/skills/cmo-brand-protection/SKILL.md +1 -1
  26. package/skills/cmo-campaign-analytics/SKILL.md +1 -1
  27. package/skills/cmo-checkout-cro/SKILL.md +1 -1
  28. package/skills/cmo-china-social/SKILL.md +1 -1
  29. package/skills/cmo-churn-prevention/SKILL.md +1 -1
  30. package/skills/cmo-client-report/SKILL.md +1 -1
  31. package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
  32. package/skills/cmo-co-marketing/SKILL.md +1 -1
  33. package/skills/cmo-cold-email/SKILL.md +1 -1
  34. package/skills/cmo-community/SKILL.md +1 -1
  35. package/skills/cmo-competitor-pages/SKILL.md +1 -1
  36. package/skills/cmo-competitor-research/SKILL.md +1 -1
  37. package/skills/cmo-connect/SKILL.md +1 -1
  38. package/skills/cmo-content-brief/SKILL.md +1 -1
  39. package/skills/cmo-content-refresh/SKILL.md +1 -1
  40. package/skills/cmo-content-repurposing/SKILL.md +1 -1
  41. package/skills/cmo-content-strategy/SKILL.md +1 -1
  42. package/skills/cmo-copy-editing/SKILL.md +1 -1
  43. package/skills/cmo-copywriting/SKILL.md +1 -1
  44. package/skills/cmo-customer-research/SKILL.md +1 -1
  45. package/skills/cmo-daily/SKILL.md +1 -1
  46. package/skills/cmo-directory-submissions/SKILL.md +1 -1
  47. package/skills/cmo-draft-review/SKILL.md +1 -1
  48. package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
  49. package/skills/cmo-email-deliverability/SKILL.md +1 -1
  50. package/skills/cmo-email-sequences/SKILL.md +1 -1
  51. package/skills/cmo-employee-advocacy/SKILL.md +1 -1
  52. package/skills/cmo-entity-audit/SKILL.md +1 -1
  53. package/skills/cmo-events-webinars/SKILL.md +1 -1
  54. package/skills/cmo-expert-panel/SKILL.md +1 -1
  55. package/skills/cmo-facebook/SKILL.md +3 -1
  56. package/skills/cmo-facebook-posts/SKILL.md +1 -1
  57. package/skills/cmo-form-cro/SKILL.md +1 -1
  58. package/skills/cmo-free-tools/SKILL.md +1 -1
  59. package/skills/cmo-google-ads/SKILL.md +1 -1
  60. package/skills/cmo-google-business/SKILL.md +1 -1
  61. package/skills/cmo-google-business-posts/SKILL.md +1 -1
  62. package/skills/cmo-humanize/SKILL.md +1 -1
  63. package/skills/cmo-image-generation/SKILL.md +1 -1
  64. package/skills/cmo-influencer/SKILL.md +1 -1
  65. package/skills/cmo-instagram/SKILL.md +3 -1
  66. package/skills/cmo-instagram-posts/SKILL.md +1 -1
  67. package/skills/cmo-international-seo/SKILL.md +1 -1
  68. package/skills/cmo-keyword-clustering/SKILL.md +1 -1
  69. package/skills/cmo-keyword-research/SKILL.md +1 -1
  70. package/skills/cmo-landing-page-audit/SKILL.md +1 -1
  71. package/skills/cmo-landing-page-builder/SKILL.md +1 -1
  72. package/skills/cmo-lead-magnets/SKILL.md +1 -1
  73. package/skills/cmo-link-building/SKILL.md +1 -1
  74. package/skills/cmo-linkedin/SKILL.md +10 -3
  75. package/skills/cmo-linkedin-ads/SKILL.md +1 -1
  76. package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
  77. package/skills/cmo-linkedin-posts/SKILL.md +2 -1
  78. package/skills/cmo-linkedin-profile/SKILL.md +1 -1
  79. package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
  80. package/skills/cmo-local-seo/SKILL.md +1 -1
  81. package/skills/cmo-market-sizing/SKILL.md +1 -1
  82. package/skills/cmo-marketing-audit/SKILL.md +1 -1
  83. package/skills/cmo-marketing-automation/SKILL.md +1 -1
  84. package/skills/cmo-marketing-ideas/SKILL.md +1 -1
  85. package/skills/cmo-marketing-plan/SKILL.md +1 -1
  86. package/skills/cmo-marketing-psychology/SKILL.md +1 -1
  87. package/skills/cmo-memory/SKILL.md +1 -1
  88. package/skills/cmo-meta-ads/SKILL.md +1 -1
  89. package/skills/cmo-newsletter/SKILL.md +1 -1
  90. package/skills/cmo-offer-design/SKILL.md +1 -1
  91. package/skills/cmo-onboarding-activation/SKILL.md +1 -1
  92. package/skills/cmo-open-social/SKILL.md +1 -1
  93. package/skills/cmo-ops-autopilot/SKILL.md +1 -1
  94. package/skills/cmo-organic-social/SKILL.md +1 -1
  95. package/skills/cmo-page-cro/SKILL.md +1 -1
  96. package/skills/cmo-page-seo/SKILL.md +1 -1
  97. package/skills/cmo-paywalls/SKILL.md +1 -1
  98. package/skills/cmo-pinterest/SKILL.md +1 -1
  99. package/skills/cmo-popups/SKILL.md +1 -1
  100. package/skills/cmo-positioning/SKILL.md +1 -1
  101. package/skills/cmo-pricing-strategy/SKILL.md +1 -1
  102. package/skills/cmo-product-launch/SKILL.md +1 -1
  103. package/skills/cmo-programmatic-seo/SKILL.md +1 -1
  104. package/skills/cmo-proposals/SKILL.md +1 -1
  105. package/skills/cmo-prospecting/SKILL.md +1 -1
  106. package/skills/cmo-public-relations/SKILL.md +1 -1
  107. package/skills/cmo-reddit/SKILL.md +1 -1
  108. package/skills/cmo-referral-program/SKILL.md +1 -1
  109. package/skills/cmo-revops/SKILL.md +1 -1
  110. package/skills/cmo-routines/SKILL.md +1 -1
  111. package/skills/cmo-sales-enablement/SKILL.md +1 -1
  112. package/skills/cmo-schema-markup/SKILL.md +1 -1
  113. package/skills/cmo-search-intent/SKILL.md +1 -1
  114. package/skills/cmo-seo-audit/SKILL.md +1 -1
  115. package/skills/cmo-seo-monitoring/SKILL.md +1 -1
  116. package/skills/cmo-seo-opportunities/SKILL.md +1 -1
  117. package/skills/cmo-seo-plan/SKILL.md +1 -1
  118. package/skills/cmo-short-form-video/SKILL.md +1 -1
  119. package/skills/cmo-signup-flow/SKILL.md +1 -1
  120. package/skills/cmo-site-architecture/SKILL.md +1 -1
  121. package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
  122. package/skills/cmo-social-analytics/SKILL.md +1 -1
  123. package/skills/cmo-social-crisis/SKILL.md +1 -1
  124. package/skills/cmo-social-distribution/SKILL.md +2 -2
  125. package/skills/cmo-social-listening/SKILL.md +1 -1
  126. package/skills/cmo-social-strategy/SKILL.md +1 -1
  127. package/skills/cmo-team-access/SKILL.md +1 -1
  128. package/skills/cmo-technical-seo/SKILL.md +1 -1
  129. package/skills/cmo-thought-leadership/SKILL.md +1 -1
  130. package/skills/cmo-tiktok/SKILL.md +1 -1
  131. package/skills/cmo-tiktok-posts/SKILL.md +1 -1
  132. package/skills/cmo-tracking-setup/SKILL.md +1 -1
  133. package/skills/cmo-video-production/SKILL.md +1 -1
  134. package/skills/cmo-video-repurposing/SKILL.md +1 -1
  135. package/skills/cmo-wasted-spend/SKILL.md +1 -1
  136. package/skills/cmo-website-setup/SKILL.md +1 -1
  137. package/skills/cmo-weekly-report/SKILL.md +1 -1
  138. package/skills/cmo-x-growth/SKILL.md +1 -1
  139. package/skills/cmo-youtube/SKILL.md +1 -1
  140. package/skills/cmo-youtube-posts/SKILL.md +1 -1
  141. package/skills/cmo-youtube-strategy/SKILL.md +1 -1
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "blog,linkedin,meta-ads"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-image-generation"
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  ---
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  # Marketing images
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "instagram,tiktok,youtube,linkedin"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-influencer"
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  ---
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  # Influencer & creator partnerships
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-instagram"
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  ---
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  # Instagram queue
@@ -66,6 +66,8 @@ Writing runs in the background (`social_write_status` when the user asks; don't
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  Instagram posts need a picture before they can go out. For every waiting post without one, `social_images_fill` (optional `ids`) makes them in the background, 1 AI generation each; preview the count first. `social_image_stop` stops the picture being made (`all: true` also empties the line).
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+ The user's own carousel: `social_pictures_attach` (`id`, `urls`: public https links to the pictures, in order; `append` adds after the current ones) puts their pictures on the post, free. Instagram posts the first 10 as a carousel; a post from an idea shares them with its other channels. Then `social_photo_words` can set a title and a line on them in the brand's look.
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+
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  ### 4. Review Instagram drafts
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  For each, show the first line, its id, its picture (or set) and slot. Check:
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  - **First line:** the hook, under 125 characters (before "… more"), different from the words on the picture.
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "instagram"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-instagram-posts"
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  ---
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  # Instagram post writing
@@ -7,7 +7,7 @@ metadata:
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-international-seo"
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  ---
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  # International SEO & localisation
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-keyword-clustering"
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  ---
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  # Keyword clustering & topic map
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  tier: "connected"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-keyword-research"
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  ---
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  # Keyword research
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  tier: "standalone"
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  funnel_stage: "conversion"
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  channels: "website,google-ads,meta-ads"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-landing-page-audit"
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  ---
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  # Landing page audit
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  tier: "connected"
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  funnel_stage: "conversion"
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  channels: "website"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-landing-page-builder"
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  ---
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  # Landing page builder
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "website,email"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-lead-magnets"
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  ---
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  # Lead magnets
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "google-search"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-link-building"
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  ---
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  # Link building
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  tier: "core"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-linkedin"
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  ---
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  # LinkedIn queue
@@ -47,13 +47,13 @@ For each draft show the first lines, its id and its slot. Check before approval:
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  | Skip / bring back | `social_skip` / `social_restore` |
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  | Reorder | `social_move` (`id`, `to`: `up`, `down`, `top`) |
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- Approved drafts jump to the front of the queue and go out at the next slots, where the user's network sees them. Say this in plain words before they confirm.
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+ Approved drafts jump to the front of the queue and go out at the next slots, where the user's network sees them. Say this in plain words before they confirm. `position` puts them elsewhere: `end` (after everything already waiting), `random`, or a number of posts to go after (`0` = front). Scheduled or automated runs use `end`, so they don't push older posts back every day.
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  ### 3. Create posts
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  | Need | Steps | Cost |
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  |---|---|---|
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- | Post about one article | `social_sources_list` (optional `search`; up to 15 published articles) → `social_from_article` (`source_id`) | AI generation; the post goes to the front of the queue |
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+ | Post about one article | `social_sources_list` (optional `search`; up to 15 published articles) → `social_from_article` (`source_id`, optional `position`) | AI generation; in auto mode the post goes to the front of the queue, or to `position` (`end` for scheduled runs) |
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  | Fill the next days | `social_plan_days` (`days` 1-7, `timezone` as an IANA name such as `Europe/London`; UTC if left out) | AI generations, from the best recent articles, queued in order |
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  | User's own idea | `social_idea_add` (`title`, optional `summary`) → `social_idea_write` (`id`) | Adding is free; writing uses a credit and the post joins the queue |
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@@ -85,6 +85,13 @@ A good brief names: the audience, the one thing they should do or remember, the
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  - A picture being made that the user doesn't want: `social_image_stop` stops it (the post keeps the picture it had; the next in line starts); `all: true` also empties the line.
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  - The look of LinkedIn pictures: `social_style_set` changes the image style (an id from `social_setup_get` styles) and/or the colour palette (hex colours). `social_style_retrain` has Maggie look at the saved logo again and pick a new style and palette (uses AI). Both are previewed and confirmed; for the full picture look across channels use `cmo-instagram`.
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+ ### 4c. Carousels and the user's own pictures
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+ - A LinkedIn post with a set of pictures goes out as a **swipeable PDF carousel** (a document post, made from the pictures in order when it goes out). `social_carousel_set` (`id`, `format`: `pdf` or `images`, optional `title` shown on the carousel) switches it to several pictures or back. `social_post_get` shows `carousel` (format, title, pages, whether it is the user's own PDF).
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+ - The user's own slides as pictures: `social_pictures_attach` (`id`, `urls`: 1-20 public https links to JPEG/PNG/WebP files, in order; `append` adds after the current ones). Free, no AI. They replace Maggie's picture; a post from an idea shares them with its other channels (Instagram and Facebook post the first 10, Google Business the first).
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+ - A ready PDF (slides from another tool): `social_carousel_pdf_attach` (`id`, `url`: public https link to the PDF, up to 300 pages and 20 MB, no password; optional `title`). It goes out as it is; its first 20 pages become the post's pictures. If the user later changes the pictures, the carousel is made from the pictures instead.
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+ - Slides made by another assistant: put them where they have public https links (or export one PDF), then attach them to the post; never post the caption alone when the user expects the slides. In the app, the picture sheet has "Upload several photos" and, on the web, "Upload a PDF carousel".
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+ - A carousel works best when each slide says one thing: a title slide that promises the payoff, one step, comparison or number per slide, and a last slide with the takeaway. Keep text large enough to read on a phone (`cmo-linkedin-posts`).
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  ### 5. Pause, resume, approval mode
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  - `social_set_paused` pauses or resumes posting: `channel: "linkedin"` for LinkedIn only, no `channel` for every channel (holidays, a crisis, a sensitive news day). Approved posts wait while paused.
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  - `social_approval_mode_set` (`manual` or `auto`): auto means future drafts go out at posting times without review. Only on an explicit request; restate the consequence before confirming. Recommend manual for new accounts, regulated industries, or any recent off-brand draft.
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  tier: "standalone"
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  funnel_stage: "consideration"
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  channels: "linkedin-ads"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-linkedin-ads"
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  ---
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  # LinkedIn ads
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  tier: "standalone"
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  funnel_stage: "awareness"
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  channels: "linkedin"
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- version: "0.13.0"
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  docs: "https://cmo.so/skills/cmo-linkedin-engagement"
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  ---
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  # LinkedIn engagement & outreach
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  tier: "connected"
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  channels: "linkedin"
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- version: "0.13.0"
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+ version: "0.14.0"
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  docs: "https://cmo.so/skills/cmo-linkedin-posts"
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  ---
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  # LinkedIn post writing
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  | Poll | A real decision you will report back on | ~10 min | The follow-up post |
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  | Repost with take | Joining someone else's conversation | ~15 min | A take longer than "this" |
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  Carousel test: if slide one plus the caption delivers the value, it is a text post.
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+ Queueing a carousel in CMO.so: put the slides on the post with `social_pictures_attach` (public https links, in order, up to 20; LinkedIn sends them as a swipeable PDF carousel) or a ready PDF with `social_carousel_pdf_attach`; `social_carousel_set` titles it or switches to several pictures (`cmo-linkedin` §4c). The caption still has to stand alone: say what the slides give the reader.
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  For the posts Maggie writes, the format is a saved setting rather than a per-post choice. When the user is unsure which formats suit them, `social_formats_suggest` has Maggie propose formats that fit their learned voice (it uses an AI generation, saves nothing). Show any candidate with `social_format_preview` and its `key` (a read, nothing to confirm): it returns example posts in that format at short, medium and long length, so the user picks by reading, not by name.
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  2. **Write the hook to the fold.** As a rule of thumb, mobile shows roughly the first 140 characters (desktop more) before "...see more"; the exact cut varies. A full sentence must end inside that space and must: create a specific gap, signal who it is for, and carry a concrete detail. Shapes that work: number + reversal ("Onboarding took 6 weeks. We got it to 4 days without hiring."), the costly mistake, the measurement, the quoted sentence, the decision with a consequence. Delete on sight: "I'm excited/thrilled/humbled to announce", "In today's fast-paced world", any opener that fits any post. When asked for hooks, give 4-6 from different angles (a number, a belief flipped, before and after, a known name or source, an admitted mistake, a prediction), not variants of one. First person ("How I…") only for an experience the user supplied. Count characters with a tool on the final text; do not estimate.
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  3. **Write the body.** One idea. Short paragraphs of 2-4 lines; line breaks where a person would pause, not after every sentence. Specifics over adjectives. The stronger posts tend to sit between a few hundred and about 2,000 characters; the hard cap is 3,000. Length should follow what there is to say.
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-profile"
12
12
  ---
13
13
  # LinkedIn profile optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "linkedin"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-linkedin-strategy"
12
12
  ---
13
13
  # LinkedIn strategy & analytics
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-maps,google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-local-seo"
12
12
  ---
13
13
  # Local SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-market-sizing"
12
12
  ---
13
13
  # Market sizing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: "website"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-audit"
12
12
  ---
13
13
  # Marketing audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-automation"
12
12
  ---
13
13
  # Recurring marketing loops
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-ideas"
12
12
  ---
13
13
  # Marketing ideas
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-plan"
12
12
  ---
13
13
  # Marketing plan
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-marketing-psychology"
12
12
  ---
13
13
  # Marketing psychology
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so,blog,linkedin,facebook,instagram,google-business"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-memory"
12
12
  ---
13
13
  # Maggie Memory
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "meta-ads"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-meta-ads"
12
12
  ---
13
13
  # Meta (Facebook & Instagram) ads
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "email"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-newsletter"
12
12
  ---
13
13
  # Email newsletter
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-offer-design"
12
12
  ---
13
13
  # Offer design
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: "app,email"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-onboarding-activation"
12
12
  ---
13
13
  # Onboarding & activation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "threads,bluesky,mastodon"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-open-social"
12
12
  ---
13
13
  # Threads, Bluesky & Mastodon
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so,linkedin,facebook,instagram,google-business,google-search,ai-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-ops-autopilot"
12
12
  ---
13
13
  # Ops Autopilot and reports
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "instagram,tiktok,facebook"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-organic-social"
12
12
  ---
13
13
  # Instagram, TikTok & Facebook (organic)
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-page-cro"
12
12
  ---
13
13
  # Page conversion optimisation
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-page-seo"
12
12
  ---
13
13
  # On-page SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "app"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-paywalls"
12
12
  ---
13
13
  # Paywalls & upgrade prompts
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "pinterest"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-pinterest"
12
12
  ---
13
13
  # Pinterest for blog and product traffic
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-popups"
12
12
  ---
13
13
  # Popups & banners
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-positioning"
12
12
  ---
13
13
  # Positioning & messaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-pricing-strategy"
12
12
  ---
13
13
  # Pricing & packaging
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "product-hunt,linkedin,email"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-product-launch"
12
12
  ---
13
13
  # Product launch
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-programmatic-seo"
12
12
  ---
13
13
  # Programmatic SEO
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-proposals"
12
12
  ---
13
13
  # Proposals & statements of work
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "consideration"
9
9
  channels: "linkedin,email"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-prospecting"
12
12
  ---
13
13
  # Prospecting & lead research
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "press"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-public-relations"
12
12
  ---
13
13
  # PR & earned media
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: "reddit"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-reddit"
12
12
  ---
13
13
  # Reddit marketing
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "retention"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-referral-program"
12
12
  ---
13
13
  # Referral & affiliate program
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "all"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-revops"
12
12
  ---
13
13
  # Revenue operations
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "all"
9
9
  channels: "cmo.so,api"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-routines"
12
12
  ---
13
13
  # Schedule CMO.so routines
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "consideration"
9
9
  channels: ""
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-sales-enablement"
12
12
  ---
13
13
  # Sales enablement
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,ai-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-schema-markup"
12
12
  ---
13
13
  # Schema markup
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-search-intent"
12
12
  ---
13
13
  # Search intent & SERP fit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search,website"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-seo-audit"
12
12
  ---
13
13
  # SEO audit
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "retention"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-seo-monitoring"
12
12
  ---
13
13
  # SEO change monitoring
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "core"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-seo-opportunities"
12
12
  ---
13
13
  # SEO opportunities
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "connected"
8
8
  funnel_stage: "awareness"
9
9
  channels: "google-search"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-seo-plan"
12
12
  ---
13
13
  # SEO strategy & roadmap
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "awareness"
9
9
  channels: "tiktok,instagram,youtube-shorts,linkedin"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-short-form-video"
12
12
  ---
13
13
  # Short-form video
@@ -7,7 +7,7 @@ metadata:
7
7
  tier: "standalone"
8
8
  funnel_stage: "conversion"
9
9
  channels: "website,app"
10
- version: "0.13.0"
10
+ version: "0.14.0"
11
11
  docs: "https://cmo.so/skills/cmo-signup-flow"
12
12
  ---
13
13
  # Signup flow optimisation