@cmo-so/skills 0.11.6 → 0.11.7
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/catalog.json +1 -1
- package/package.json +1 -1
- package/skills/cmo-ab-testing/SKILL.md +1 -1
- package/skills/cmo-ad-creative/SKILL.md +1 -1
- package/skills/cmo-ads-audit/SKILL.md +1 -1
- package/skills/cmo-ads-budget/SKILL.md +1 -1
- package/skills/cmo-ads-competitor-research/SKILL.md +1 -1
- package/skills/cmo-ads-launch/SKILL.md +1 -1
- package/skills/cmo-ads-monitoring/SKILL.md +1 -1
- package/skills/cmo-ads-strategy/SKILL.md +1 -1
- package/skills/cmo-aeo-content/SKILL.md +1 -1
- package/skills/cmo-agent-readiness/SKILL.md +1 -1
- package/skills/cmo-ai-brand-monitoring/SKILL.md +1 -1
- package/skills/cmo-ai-citation-gaps/SKILL.md +1 -1
- package/skills/cmo-ai-prompt-research/SKILL.md +1 -1
- package/skills/cmo-ai-visibility/SKILL.md +1 -1
- package/skills/cmo-ai-visibility-audit/SKILL.md +1 -1
- package/skills/cmo-app-store-optimization/SKILL.md +1 -1
- package/skills/cmo-attribution/SKILL.md +1 -1
- package/skills/cmo-autopilot/SKILL.md +1 -1
- package/skills/cmo-blog-planner/SKILL.md +1 -1
- package/skills/cmo-blog-writing/SKILL.md +1 -1
- package/skills/cmo-brand-naming/SKILL.md +1 -1
- package/skills/cmo-brand-profile/SKILL.md +7 -5
- package/skills/cmo-brand-protection/SKILL.md +1 -1
- package/skills/cmo-campaign-analytics/SKILL.md +1 -1
- package/skills/cmo-checkout-cro/SKILL.md +1 -1
- package/skills/cmo-china-social/SKILL.md +1 -1
- package/skills/cmo-churn-prevention/SKILL.md +1 -1
- package/skills/cmo-client-report/SKILL.md +1 -1
- package/skills/cmo-closed-loop-measurement/SKILL.md +1 -1
- package/skills/cmo-co-marketing/SKILL.md +1 -1
- package/skills/cmo-cold-email/SKILL.md +1 -1
- package/skills/cmo-community/SKILL.md +1 -1
- package/skills/cmo-competitor-pages/SKILL.md +1 -1
- package/skills/cmo-competitor-research/SKILL.md +1 -1
- package/skills/cmo-connect/SKILL.md +1 -1
- package/skills/cmo-content-brief/SKILL.md +1 -1
- package/skills/cmo-content-refresh/SKILL.md +1 -1
- package/skills/cmo-content-repurposing/SKILL.md +1 -1
- package/skills/cmo-content-strategy/SKILL.md +1 -1
- package/skills/cmo-copy-editing/SKILL.md +1 -1
- package/skills/cmo-copywriting/SKILL.md +1 -1
- package/skills/cmo-customer-research/SKILL.md +1 -1
- package/skills/cmo-daily/SKILL.md +1 -1
- package/skills/cmo-directory-submissions/SKILL.md +1 -1
- package/skills/cmo-draft-review/SKILL.md +1 -1
- package/skills/cmo-ecommerce-seo/SKILL.md +1 -1
- package/skills/cmo-email-deliverability/SKILL.md +1 -1
- package/skills/cmo-email-sequences/SKILL.md +1 -1
- package/skills/cmo-employee-advocacy/SKILL.md +1 -1
- package/skills/cmo-events-webinars/SKILL.md +1 -1
- package/skills/cmo-expert-panel/SKILL.md +1 -1
- package/skills/cmo-facebook/SKILL.md +1 -1
- package/skills/cmo-facebook-posts/SKILL.md +1 -1
- package/skills/cmo-form-cro/SKILL.md +1 -1
- package/skills/cmo-free-tools/SKILL.md +1 -1
- package/skills/cmo-google-ads/SKILL.md +1 -1
- package/skills/cmo-google-business/SKILL.md +1 -1
- package/skills/cmo-google-business-posts/SKILL.md +1 -1
- package/skills/cmo-humanize/SKILL.md +1 -1
- package/skills/cmo-image-generation/SKILL.md +1 -1
- package/skills/cmo-influencer/SKILL.md +1 -1
- package/skills/cmo-instagram/SKILL.md +1 -1
- package/skills/cmo-instagram-posts/SKILL.md +1 -1
- package/skills/cmo-international-seo/SKILL.md +1 -1
- package/skills/cmo-keyword-clustering/SKILL.md +1 -1
- package/skills/cmo-keyword-research/SKILL.md +1 -1
- package/skills/cmo-landing-page-audit/SKILL.md +1 -1
- package/skills/cmo-landing-page-builder/SKILL.md +1 -1
- package/skills/cmo-lead-magnets/SKILL.md +1 -1
- package/skills/cmo-link-building/SKILL.md +1 -1
- package/skills/cmo-linkedin/SKILL.md +1 -1
- package/skills/cmo-linkedin-ads/SKILL.md +1 -1
- package/skills/cmo-linkedin-engagement/SKILL.md +1 -1
- package/skills/cmo-linkedin-posts/SKILL.md +1 -1
- package/skills/cmo-linkedin-profile/SKILL.md +1 -1
- package/skills/cmo-linkedin-strategy/SKILL.md +1 -1
- package/skills/cmo-local-seo/SKILL.md +1 -1
- package/skills/cmo-market-sizing/SKILL.md +1 -1
- package/skills/cmo-marketing-audit/SKILL.md +1 -1
- package/skills/cmo-marketing-automation/SKILL.md +1 -1
- package/skills/cmo-marketing-ideas/SKILL.md +1 -1
- package/skills/cmo-marketing-plan/SKILL.md +1 -1
- package/skills/cmo-marketing-psychology/SKILL.md +1 -1
- package/skills/cmo-memory/SKILL.md +1 -1
- package/skills/cmo-meta-ads/SKILL.md +1 -1
- package/skills/cmo-newsletter/SKILL.md +1 -1
- package/skills/cmo-offer-design/SKILL.md +1 -1
- package/skills/cmo-onboarding-activation/SKILL.md +1 -1
- package/skills/cmo-open-social/SKILL.md +1 -1
- package/skills/cmo-organic-social/SKILL.md +1 -1
- package/skills/cmo-page-cro/SKILL.md +1 -1
- package/skills/cmo-page-seo/SKILL.md +1 -1
- package/skills/cmo-paywalls/SKILL.md +1 -1
- package/skills/cmo-pinterest/SKILL.md +1 -1
- package/skills/cmo-popups/SKILL.md +1 -1
- package/skills/cmo-positioning/SKILL.md +1 -1
- package/skills/cmo-pricing-strategy/SKILL.md +1 -1
- package/skills/cmo-product-launch/SKILL.md +1 -1
- package/skills/cmo-programmatic-seo/SKILL.md +1 -1
- package/skills/cmo-proposals/SKILL.md +1 -1
- package/skills/cmo-prospecting/SKILL.md +1 -1
- package/skills/cmo-public-relations/SKILL.md +1 -1
- package/skills/cmo-reddit/SKILL.md +1 -1
- package/skills/cmo-referral-program/SKILL.md +1 -1
- package/skills/cmo-revops/SKILL.md +1 -1
- package/skills/cmo-sales-enablement/SKILL.md +1 -1
- package/skills/cmo-schema-markup/SKILL.md +1 -1
- package/skills/cmo-search-intent/SKILL.md +1 -1
- package/skills/cmo-seo-audit/SKILL.md +1 -1
- package/skills/cmo-seo-monitoring/SKILL.md +1 -1
- package/skills/cmo-seo-opportunities/SKILL.md +1 -1
- package/skills/cmo-seo-plan/SKILL.md +1 -1
- package/skills/cmo-short-form-video/SKILL.md +1 -1
- package/skills/cmo-signup-flow/SKILL.md +1 -1
- package/skills/cmo-site-architecture/SKILL.md +1 -1
- package/skills/cmo-sms-whatsapp/SKILL.md +1 -1
- package/skills/cmo-social-analytics/SKILL.md +1 -1
- package/skills/cmo-social-crisis/SKILL.md +1 -1
- package/skills/cmo-social-listening/SKILL.md +1 -1
- package/skills/cmo-social-strategy/SKILL.md +1 -1
- package/skills/cmo-team-access/SKILL.md +1 -1
- package/skills/cmo-technical-seo/SKILL.md +1 -1
- package/skills/cmo-thought-leadership/SKILL.md +1 -1
- package/skills/cmo-tiktok/SKILL.md +1 -1
- package/skills/cmo-tiktok-posts/SKILL.md +1 -1
- package/skills/cmo-tracking-setup/SKILL.md +1 -1
- package/skills/cmo-video-production/SKILL.md +1 -1
- package/skills/cmo-video-repurposing/SKILL.md +1 -1
- package/skills/cmo-wasted-spend/SKILL.md +1 -1
- package/skills/cmo-website-setup/SKILL.md +1 -1
- package/skills/cmo-weekly-report/SKILL.md +1 -1
- package/skills/cmo-x-growth/SKILL.md +1 -1
- package/skills/cmo-youtube/SKILL.md +1 -1
- package/skills/cmo-youtube-posts/SKILL.md +1 -1
- package/skills/cmo-youtube-strategy/SKILL.md +1 -1
package/catalog.json
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package/package.json
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{
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"name": "@cmo-so/skills",
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"version": "0.11.
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"version": "0.11.7",
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"description": "Install the CMO.so marketing skills (SEO, AI search, content, social, email, ads, CRO, analytics) into Claude Code, Codex, Pi, Cursor, Gemini CLI, OpenCode, Copilot and other coding agents, for one project or for your user. Also a Pi package.",
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"type": "module",
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"license": "MIT",
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tier: "standalone"
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funnel_stage: "all"
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channels: "google-ads,meta-ads,linkedin-ads,tiktok-ads,microsoft-ads,reddit-ads,x-ads,pinterest-ads,snapchat-ads,amazon-ads,apple-ads,youtube-ads"
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version: "0.11.
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version: "0.11.7"
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docs: "https://cmo.so/skills/cmo-ads-audit"
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---
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# Paid ads audit
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tier: "core"
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funnel_stage: "all"
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channels: "cmo.so"
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version: "0.11.
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version: "0.11.7"
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docs: "https://cmo.so/skills/cmo-brand-profile"
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---
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# Brand profile & marketing context
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| 5 | Audiences | "Who buys? Describe each group in a sentence." | `audience_upsert` (`segment`, `description`) |
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| 6 | Why you | "Why do customers pick you over the alternatives?" | `brand_update` (`unique_selling_points`) |
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| 7 | Competitors | "Who do customers compare you with?" Also offer Maggie's suggestions: `competitor_suggestions_list` | `competitor_upsert` (name, description, website); a suggestion: `competitor_suggestion_add`, or `competitor_suggestion_dismiss` when it isn't one |
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| 8 | Sitemaps | "Which sitemaps should Maggie read: your own, competitors' or other sites you follow?" Show `sitemap_list` first | `sitemap_upsert` (`url`, `owner` own/competitor/other, `label`, `uses`: blog post ideas, social post ideas; own sitemaps also internal links and finding published posts), `sitemap_remove`; at most 20 |
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| 9 | Calls to action | "Where should a reader go next, and for which topics?" | `cta_upsert` (`target_keyword`, `cta_url`, `priority` high/medium/low, `example_texts`); at most 10 |
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| 10 | Proof | "Any customer quotes we may use?" | `testimonial_upsert` (`name`, `title` = role and company, `content`, `use_in_posts`), `testimonials_change` |
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| 11 | Notes | Market research, SWOT, anything else Maggie should know | `brand_research_update` (`market_research`, `additional_information`, `swot` as items named Strengths, Weaknesses, Opportunities or Threats; the SWOT list replaces the whole list) |
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| 12 | Voice | "How should posts sound? Show me something you wrote that you like." | voice tools, step 3 |
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Each write is a change: preview, then confirm.
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- **Links to the site's own articles:** each new post also links to a few of the website's latest articles, picked for the topic (default 3, separate from CTAs). Change the number with `internal_links_set` (0 to 10; 0 turns it off) when the user wants more cross-linking or none.
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- **Lists replace whole lists.** `brand_update` with `target_region`, `industries` or `unique_selling_points` replaces that list; include the items to keep and show the before and after.
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- **Competitor suggestions are found on the web (each website checked), never added on their own.** On subscribed websites Maggie looks on her own only when the website and its known competitors have no new pages left (`competitor_suggestions_find` looks now, once a day) and already uses the suggested sites for blog ideas while they wait. Show each with its website and one line; add only the ones the user confirms, dismiss the ones they reject (a dismissed one never comes back and its site stops giving ideas).
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- **Sitemaps are read, not trusted blindly.** Saving checks each new address and reports how many pages it found or why it failed; tell the user when one failed. Competitors' and other sites' pages only inspire ideas: posts never link to or name them. Sitemaps are crawled daily only while the website is on a plan.
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- **Upserts replace by name.** `product_upsert`, `audience_upsert`, `competitor_upsert`, `cta_upsert` (by keyword) and `testimonial_upsert` (by person) overwrite the entry with the same name; show what changes.
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- **Objections and anti-customers** (who is not a fit, top worries before buying) fit in `brand_research_update` as additional information; they help Maggie write honestly.
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- **Operating rules worth recording** in `additional_information` (ask only those that apply): whether AI images, avatars or voice clones are allowed and how AI-assisted content is labelled; accessibility defaults (alt text, captions); the competitor rule (name them, compare, or never mention); sensitive topics and banned words; regulated claims and required disclaimers; how voice or compliance changes by language and market; two or three posts the user loves and one they dislike, each with a line on why.
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