@cmo-so/skills 0.11.0 → 0.11.2

package/catalog.json

@@ -1,5 +1,5 @@
 {
-	"version": "0.11.0",
+	"version": "0.11.2",
 	"updated": "2026-10-15",
 	"mcp_server": "https://mcp.cmo.so/mcp",
 	"categories": [

package/package.json

@@ -1,6 +1,6 @@
 {
 	"name": "@cmo-so/skills",
-	"version": "0.11.0",
+	"version": "0.11.2",
 	"description": "Install the CMO.so marketing skills (SEO, AI search, content, social, email, ads, CRO, analytics) into Claude Code, Codex, Pi, Cursor, Gemini CLI, OpenCode, Copilot and other coding agents, for one project or for your user. Also a Pi package.",
 	"type": "module",
 	"license": "MIT",

package/skills/cmo-ab-testing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,google-ads,meta-ads,email"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ab-testing"
 ---
 # A/B testing & experiments

package/skills/cmo-ad-creative/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "google-ads,meta-ads,linkedin-ads,tiktok-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ad-creative"
 ---
 # Ad creative

package/skills/cmo-ads-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "google-ads,meta-ads,linkedin-ads,tiktok-ads,microsoft-ads,reddit-ads,x-ads,pinterest-ads,snapchat-ads,amazon-ads,apple-ads,youtube-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-audit"
 ---
 # Paid ads audit

package/skills/cmo-ads-budget/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "google-ads,meta-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-budget"
 ---
 # Ad budget, bidding & forecasting

package/skills/cmo-ads-competitor-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "meta-ads,google-ads,linkedin-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-competitor-research"
 ---
 # Competitor ad research

package/skills/cmo-ads-launch/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "google-ads,meta-ads,linkedin-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-launch"
 ---
 # Campaign setup & launch

package/skills/cmo-ads-monitoring/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "google-ads,meta-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-monitoring"
 ---
 # Ads monitoring & diagnostics

package/skills/cmo-ads-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "google-ads,meta-ads,linkedin-ads,tiktok-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ads-strategy"
 ---
 # Paid ads strategy

package/skills/cmo-aeo-content/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "ai-search,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-aeo-content"
 ---
 # Answer-ready content (AEO)

package/skills/cmo-agent-readiness/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website,ai-search,chatgpt,perplexity"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-agent-readiness"
 ---
 # Agent readiness

package/skills/cmo-ai-brand-monitoring/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "retention"
   channels: "ai-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ai-brand-monitoring"
 ---
 # AI brand answer monitoring

package/skills/cmo-ai-citation-gaps/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "ai-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ai-citation-gaps"
 ---
 # AI citation gap finder

package/skills/cmo-ai-prompt-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "ai-search,chatgpt"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ai-prompt-research"
 ---
 # AI prompt research

package/skills/cmo-ai-visibility/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "ai-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ai-visibility"
 ---
 # AI visibility monitor

package/skills/cmo-ai-visibility-audit/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "ai-search,chatgpt,perplexity,google-ai-mode"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ai-visibility-audit"
 ---
 # AI visibility audit

package/skills/cmo-app-store-optimization/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "app-store,google-play"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-app-store-optimization"
 ---
 # App store optimisation

package/skills/cmo-attribution/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "ga4,google-ads,meta-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-attribution"
 ---
 # Attribution

package/skills/cmo-autopilot/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-autopilot"
 ---
 # Blog autopilot settings

package/skills/cmo-blog-planner/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "cmo.so,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-blog-planner"
 ---
 # Blog planner

package/skills/cmo-blog-writing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-blog-writing"
 ---
 # Blog post writing

package/skills/cmo-brand-naming/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: ""
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-brand-naming"
 ---
 # Brand & product naming

package/skills/cmo-brand-profile/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-brand-profile"
 ---
 # Brand profile & marketing context
@@ -40,7 +40,7 @@ Order matters: later parts depend on earlier ones.
 | 4 | Products and services | "What do you sell? Which matters most?" | `product_upsert` (name, description, priority) |
 | 5 | Audiences | "Who buys? Describe each group in a sentence." | `audience_upsert` (`segment`, `description`) |
 | 6 | Why you | "Why do customers pick you over the alternatives?" | `brand_update` (`unique_selling_points`) |
-| 7 | Competitors | "Who do customers compare you with?" | `competitor_upsert` (name, description, website) |
+| 7 | Competitors | "Who do customers compare you with?" Also offer Maggie's suggestions: `competitor_suggestions_list` | `competitor_upsert` (name, description, website); a suggestion: `competitor_suggestion_add`, or `competitor_suggestion_dismiss` when it isn't one |
 | 8 | Calls to action | "Where should a reader go next, and for which topics?" | `cta_upsert` (`target_keyword`, `cta_url`, `priority` high/medium/low, `example_texts`); at most 10 |
 | 9 | Proof | "Any customer quotes we may use?" | `testimonial_upsert` (`name`, `title` = role and company, `content`, `use_in_posts`), `testimonials_change` |
 | 10 | Notes | Market research, SWOT, anything else Maggie should know | `brand_research_update` (`market_research`, `additional_information`, `swot` as items named Strengths, Weaknesses, Opportunities or Threats; the SWOT list replaces the whole list) |
@@ -57,6 +57,7 @@ Each write is a change: preview, then confirm.
 - **Selling points are differences, not features everyone has.** Test each: "Could a competitor say this too?" If yes, sharpen it.
 - **CTAs:** one per main topic or product, each with a real http(s) link the user gave and three short example texts. Never invent a URL. High priority for the main conversion. With 10 already, remove one (`cta_remove`) before adding.
 - **Lists replace whole lists.** `brand_update` with `target_region`, `industries` or `unique_selling_points` replaces that list; include the items to keep and show the before and after.
+- **Competitor suggestions are found on the web (each website checked), never added on their own.** On subscribed websites Maggie looks about monthly (`competitor_suggestions_find` looks now, once a day) and already uses the suggested sites for blog ideas while they wait. Show each with its website and one line; add only the ones the user confirms, dismiss the ones they reject (a dismissed one never comes back and its site stops giving ideas).
 - **Upserts replace by name.** `product_upsert`, `audience_upsert`, `competitor_upsert`, `cta_upsert` (by keyword) and `testimonial_upsert` (by person) overwrite the entry with the same name; show what changes.
 - **Objections and anti-customers** (who is not a fit, top worries before buying) fit in `brand_research_update` as additional information; they help Maggie write honestly.
 - **Operating rules worth recording** in `additional_information` (ask only those that apply): whether AI images, avatars or voice clones are allowed and how AI-assisted content is labelled; accessibility defaults (alt text, captions); the competitor rule (name them, compare, or never mention); sensitive topics and banned words; regulated claims and required disclaimers; how voice or compliance changes by language and market; two or three posts the user loves and one they dislike, each with a line on why.

package/skills/cmo-brand-protection/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: "website,google-search,google-ads,email"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-brand-protection"
 ---
 # Brand protection

package/skills/cmo-campaign-analytics/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "cmo.so,google-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-campaign-analytics"
 ---
 # Campaign analytics & benchmarks

package/skills/cmo-checkout-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,shopify,email"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-checkout-cro"
 ---
 # Checkout & cart recovery

package/skills/cmo-china-social/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "xiaohongshu,wechat,douyin,weibo,zhihu,bilibili"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-china-social"
 ---
 # Chinese social platforms

package/skills/cmo-churn-prevention/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "email,in-app"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-churn-prevention"
 ---
 # Retention & churn prevention

package/skills/cmo-client-report/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-client-report"
 ---
 # Client & executive report

package/skills/cmo-closed-loop-measurement/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-closed-loop-measurement"
 ---
 # Closed-loop measurement

package/skills/cmo-co-marketing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: ""
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-co-marketing"
 ---
 # Co-marketing & partnerships

package/skills/cmo-cold-email/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "email,linkedin"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-cold-email"
 ---
 # Cold email & outbound

package/skills/cmo-community/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "discord,slack,reddit,telegram"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-community"
 ---
 # Community marketing

package/skills/cmo-competitor-pages/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "google-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-competitor-pages"
 ---
 # Comparison & alternative pages

package/skills/cmo-competitor-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "google-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-competitor-research"
 ---
 # Competitor research

package/skills/cmo-connect/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-connect"
 ---
 # Connect to CMO.so

package/skills/cmo-content-brief/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-content-brief"
 ---
 # SEO content brief

package/skills/cmo-content-refresh/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google-search,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-content-refresh"
 ---
 # Content refresh

package/skills/cmo-content-repurposing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin,x,email,youtube,instagram,tiktok,facebook"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-content-repurposing"
 ---
 # Content repurposing

package/skills/cmo-content-strategy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "blog,linkedin"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-content-strategy"
 ---
 # Content strategy

package/skills/cmo-copy-editing/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-copy-editing"
 ---
 # Copy editing

package/skills/cmo-copywriting/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-copywriting"
 ---
 # Conversion copywriting

package/skills/cmo-customer-research/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "all"
   channels: ""
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-customer-research"
 ---
 # Customer research & ICP

package/skills/cmo-daily/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "all"
   channels: "cmo.so,linkedin"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-daily"
 ---
 # Daily marketing check-in

package/skills/cmo-directory-submissions/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "directories"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-directory-submissions"
 ---
 # Directory submissions

package/skills/cmo-draft-review/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "consideration"
   channels: "cmo.so,blog"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-draft-review"
 ---
 # Draft review & publishing

package/skills/cmo-ecommerce-seo/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "google-search,google-shopping,shopify"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-ecommerce-seo"
 ---
 # E-commerce SEO

package/skills/cmo-email-deliverability/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "retention"
   channels: "email"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-email-deliverability"
 ---
 # Email deliverability

package/skills/cmo-email-sequences/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "consideration"
   channels: "email"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-email-sequences"
 ---
 # Email sequences

package/skills/cmo-employee-advocacy/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "linkedin,x"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-employee-advocacy"
 ---
 # Employee and founder advocacy

package/skills/cmo-events-webinars/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "consideration"
   channels: "webinar,events"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-events-webinars"
 ---
 # Events & webinars

package/skills/cmo-expert-panel/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "all"
   channels: ""
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-expert-panel"
 ---
 # Expert panel review

package/skills/cmo-facebook/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "facebook"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-facebook"
 ---
 # Facebook Page queue

package/skills/cmo-facebook-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "facebook"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-facebook-posts"
 ---
 # Facebook Page post writing

package/skills/cmo-form-cro/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "website"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-form-cro"
 ---
 # Form optimisation

package/skills/cmo-free-tools/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "awareness"
   channels: "website,google-search"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-free-tools"
 ---
 # Free tools as marketing

package/skills/cmo-google-ads/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "standalone"
   funnel_stage: "conversion"
   channels: "google-ads"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-google-ads"
 ---
 # Google Ads

package/skills/cmo-google-business/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "core"
   funnel_stage: "awareness"
   channels: "google_business"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-google-business"
 ---
 # Google Business Profile queue

package/skills/cmo-google-business-posts/SKILL.md

@@ -7,7 +7,7 @@ metadata:
   tier: "connected"
   funnel_stage: "awareness"
   channels: "google_business"
-  version: "0.11.0"
+  version: "0.11.2"
   docs: "https://cmo.so/skills/cmo-google-business-posts"
 ---
 # Google Business post writing