@cmo-so/skills 0.0.0-stage → 0.4.0

package/catalog.json

@@ -0,0 +1,1665 @@
+{
+	"version": "0.4.0",
+	"updated": "2026-10-13",
+	"mcp_server": "https://mcp.cmo.so/mcp",
+	"categories": [
+		{
+			"id": "core",
+			"name": "CMO.so core (MCP)",
+			"count": 12
+		},
+		{
+			"id": "strategy",
+			"name": "Strategy & research",
+			"count": 13
+		},
+		{
+			"id": "seo",
+			"name": "SEO",
+			"count": 18
+		},
+		{
+			"id": "ai-search",
+			"name": "AI search (GEO / AEO)",
+			"count": 6
+		},
+		{
+			"id": "content",
+			"name": "Content & copy",
+			"count": 8
+		},
+		{
+			"id": "social",
+			"name": "Social & community",
+			"count": 19
+		},
+		{
+			"id": "email",
+			"name": "Email & lifecycle",
+			"count": 6
+		},
+		{
+			"id": "paid-ads",
+			"name": "Paid ads",
+			"count": 11
+		},
+		{
+			"id": "cro",
+			"name": "Conversion (CRO)",
+			"count": 10
+		},
+		{
+			"id": "analytics",
+			"name": "Analytics & reporting",
+			"count": 5
+		},
+		{
+			"id": "growth",
+			"name": "Growth & go-to-market",
+			"count": 9
+		},
+		{
+			"id": "sales",
+			"name": "Sales & revenue",
+			"count": 4
+		},
+		{
+			"id": "creative",
+			"name": "Images & video",
+			"count": 3
+		}
+	],
+	"skills": [
+		{
+			"id": "cmo-connect",
+			"name": "Connect to CMO.so",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "Connect an AI agent to CMO.so through the MCP server (OAuth, or CLI/API key without a browser) and pick the website to work on."
+		},
+		{
+			"id": "cmo-daily",
+			"name": "Daily marketing check-in",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"linkedin"
+			],
+			"summary": "What needs the user today (LinkedIn drafts, failures, setup steps, quota) and clearing it one approved action at a time."
+		},
+		{
+			"id": "cmo-weekly-report",
+			"name": "Weekly marketing report",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"google-search",
+				"ai-search"
+			],
+			"summary": "Weekly report from CMO.so data: posts, Search Console, AI visibility, best and worst content, and two or three next steps."
+		},
+		{
+			"id": "cmo-blog-planner",
+			"name": "Blog planner",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"blog"
+			],
+			"summary": "Plan the blog in CMO.so: ideas from links, sentences, AI generation or the sitemap, and the ordered writing plan Maggie follows."
+		},
+		{
+			"id": "cmo-linkedin",
+			"name": "LinkedIn queue",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"linkedin"
+			],
+			"summary": "Run the LinkedIn queue in CMO.so: review and approve drafts, turn articles into posts, plan days, campaigns, pause and resume."
+		},
+		{
+			"id": "cmo-seo-opportunities",
+			"name": "SEO opportunities",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Quick SEO wins from Search Console and content performance: low-CTR queries, positions 4-15, no-traffic articles, then Maggie rewrites."
+		},
+		{
+			"id": "cmo-ai-visibility",
+			"name": "AI visibility monitor",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"ai-search"
+			],
+			"summary": "Monitor how the website shows up in AI answers: score, watched prompts, cited pages, live checks and keywords to watch."
+		},
+		{
+			"id": "cmo-brand-profile",
+			"name": "Brand profile & marketing context",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "Complete the business profile every other skill reads: offer, products, audiences, competitors, CTAs, testimonials and brand voice."
+		},
+		{
+			"id": "cmo-website-setup",
+			"name": "Website setup & verification",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"wordpress",
+				"shopify",
+				"wix",
+				"api"
+			],
+			"summary": "Get a website ready in CMO.so: verify ownership by email or DNS, detect the platform, and hand off the publishing connection to a computer."
+		},
+		{
+			"id": "cmo-autopilot",
+			"name": "Blog autopilot settings",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"blog"
+			],
+			"summary": "Tune how Maggie publishes: posts per day, pause and resume, rewrite policy for old posts, and the content guard that blocks off-brand text."
+		},
+		{
+			"id": "cmo-draft-review",
+			"name": "Draft review & publishing",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so",
+				"blog"
+			],
+			"summary": "Review Maggie's blog drafts before they go out: read, edit, ask for a rewrite, delete, or publish one now."
+		},
+		{
+			"id": "cmo-team-access",
+			"name": "Team & account access",
+			"category": "core",
+			"category_name": "CMO.so core (MCP)",
+			"plugin": "cmo-so",
+			"tier": "core",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "Manage who can do what on a website and the account itself: team permissions, connected apps, API keys and notifications."
+		},
+		{
+			"id": "cmo-customer-research",
+			"name": "Customer research & ICP",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "connected",
+			"channels": [],
+			"summary": "Build the ideal customer profile and personas from interviews, reviews and data: pains, triggers, objections and their words."
+		},
+		{
+			"id": "cmo-positioning",
+			"name": "Positioning & messaging",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "connected",
+			"channels": [],
+			"summary": "Sharpen positioning, value proposition and messaging hierarchy, and keep brand guidelines consistent across channels."
+		},
+		{
+			"id": "cmo-competitor-research",
+			"name": "Competitor research",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Profile competitors from their sites and search footprint: positioning, offers, content themes, keywords, links and gaps to exploit."
+		},
+		{
+			"id": "cmo-marketing-plan",
+			"name": "Marketing plan",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "connected",
+			"channels": [],
+			"summary": "A practical marketing plan: goals, audience, channels, budget, 90-day roadmap and the CMO.so autopilot as the engine for content."
+		},
+		{
+			"id": "cmo-marketing-audit",
+			"name": "Marketing audit",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "connected",
+			"channels": [
+				"website"
+			],
+			"summary": "Score a website's marketing end to end (message, SEO, AI visibility, conversion, social, email) and rank the fixes."
+		},
+		{
+			"id": "cmo-marketing-ideas",
+			"name": "Marketing ideas",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Generate and rank marketing ideas that fit the business, budget and stage, with the first step for each."
+		},
+		{
+			"id": "cmo-marketing-psychology",
+			"name": "Marketing psychology",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Apply behavioural principles (social proof, anchoring, loss aversion, defaults) to pages, offers and emails, ethically."
+		},
+		{
+			"id": "cmo-offer-design",
+			"name": "Offer design",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Design an irresistible offer: value framing, bonuses, guarantees, urgency that is real, and how to present it."
+		},
+		{
+			"id": "cmo-pricing-strategy",
+			"name": "Pricing & packaging",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Choose pricing model, tiers, value metric and the pricing page, and plan price changes."
+		},
+		{
+			"id": "cmo-expert-panel",
+			"name": "Expert panel review",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Score and improve any copy, plan or campaign with a simulated panel of expert reviewers until it clears a quality bar."
+		},
+		{
+			"id": "cmo-brand-naming",
+			"name": "Brand & product naming",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Find and vet names for a business, product or feature: meaning, pronunciation across markets, domain and trademark checks."
+		},
+		{
+			"id": "cmo-seo-audit",
+			"name": "SEO audit",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search",
+				"website"
+			],
+			"summary": "Full SEO audit of a site: technical health, on-page, content, links and search data, delivered as a short prioritised fix list."
+		},
+		{
+			"id": "cmo-technical-seo",
+			"name": "Technical SEO",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search",
+				"bing"
+			],
+			"summary": "Crawlability, indexing, Core Web Vitals, rendering, redirects and IndexNow: find and fix what stops pages being found."
+		},
+		{
+			"id": "cmo-page-seo",
+			"name": "On-page SEO",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Optimise one page for its query: title, meta, headings, intent match, internal links, images and alt text."
+		},
+		{
+			"id": "cmo-keyword-research",
+			"name": "Keyword research",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Find keywords worth targeting from Search Console, competitors and SERPs, judged by intent, difficulty and fit, then add them as ideas."
+		},
+		{
+			"id": "cmo-keyword-clustering",
+			"name": "Keyword clustering & topic map",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Group keywords by search intent and SERP overlap into topic clusters, mapped to existing or new pages."
+		},
+		{
+			"id": "cmo-content-brief",
+			"name": "SEO content brief",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search",
+				"blog"
+			],
+			"summary": "A competitive brief for one article: intent, outline, sections, entities, questions, internal links and the CTA."
+		},
+		{
+			"id": "cmo-content-refresh",
+			"name": "Content refresh",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search",
+				"blog"
+			],
+			"summary": "Revive decaying or no-traffic posts: diagnose why, rewrite with Maggie, and track the result."
+		},
+		{
+			"id": "cmo-site-architecture",
+			"name": "Site architecture & internal links",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"website"
+			],
+			"summary": "Plan page hierarchy, URLs, navigation, sitemaps and internal linking so authority flows to the pages that matter."
+		},
+		{
+			"id": "cmo-schema-markup",
+			"name": "Schema markup",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-search",
+				"ai-search"
+			],
+			"summary": "Add, fix and validate JSON-LD structured data for rich results and for AI answers."
+		},
+		{
+			"id": "cmo-programmatic-seo",
+			"name": "Programmatic SEO",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Build many useful pages from a template and data (locations, integrations, comparisons) without thin or duplicate content."
+		},
+		{
+			"id": "cmo-competitor-pages",
+			"name": "Comparison & alternative pages",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Fair, useful \"X vs Y\" and \"alternatives to X\" pages that rank and help buyers decide."
+		},
+		{
+			"id": "cmo-local-seo",
+			"name": "Local SEO",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-maps",
+				"google-search"
+			],
+			"summary": "Win local search: Google Business Profile, NAP consistency, reviews, local pages, citations and map rankings."
+		},
+		{
+			"id": "cmo-international-seo",
+			"name": "International SEO & localisation",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Serve the right language and country: hreflang, URL strategy, and localised (not just translated) content."
+		},
+		{
+			"id": "cmo-ecommerce-seo",
+			"name": "E-commerce SEO",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-search",
+				"google-shopping",
+				"shopify"
+			],
+			"summary": "Product and category pages, product schema, Shopping visibility and faceted navigation for online stores."
+		},
+		{
+			"id": "cmo-link-building",
+			"name": "Link building",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Analyse the backlink profile and earn new links: prospect lists, outreach drafts, digital PR angles and directory placements."
+		},
+		{
+			"id": "cmo-seo-monitoring",
+			"name": "SEO change monitoring",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Baseline the SEO-critical parts of key pages and catch regressions (titles, canonicals, noindex, schema) before traffic drops."
+		},
+		{
+			"id": "cmo-search-intent",
+			"name": "Search intent & SERP fit",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "standalone",
+			"channels": [
+				"google-search"
+			],
+			"summary": "Read what the SERP rewards for a query and reshape the page type and content to match the intent."
+		},
+		{
+			"id": "cmo-seo-plan",
+			"name": "SEO strategy & roadmap",
+			"category": "seo",
+			"category_name": "SEO",
+			"plugin": "cmo-so-seo",
+			"tier": "connected",
+			"channels": [
+				"google-search"
+			],
+			"summary": "An SEO strategy for a new or existing site: priorities, topic map, technical baseline and a quarter-by-quarter roadmap."
+		},
+		{
+			"id": "cmo-ai-visibility-audit",
+			"name": "AI visibility audit",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"ai-search",
+				"chatgpt",
+				"perplexity",
+				"google-ai-mode"
+			],
+			"summary": "A one-off report on how the brand shows up in AI answers for its market and the few changes most likely to get it cited."
+		},
+		{
+			"id": "cmo-ai-prompt-research",
+			"name": "AI prompt research",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"ai-search",
+				"chatgpt"
+			],
+			"summary": "Find the questions people ask AI assistants about the market, how they are answered, and which sites get cited."
+		},
+		{
+			"id": "cmo-ai-citation-gaps",
+			"name": "AI citation gap finder",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"ai-search"
+			],
+			"summary": "Find the pages AI assistants cite in the category and which of those sources the brand can get into or out-do."
+		},
+		{
+			"id": "cmo-ai-brand-monitoring",
+			"name": "AI brand answer monitoring",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"ai-search"
+			],
+			"summary": "Track what AI assistants say about the brand over time and catch wrong, outdated or damaging claims."
+		},
+		{
+			"id": "cmo-aeo-content",
+			"name": "Answer-ready content (AEO)",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"ai-search",
+				"blog"
+			],
+			"summary": "Restructure pages so AI assistants can quote them: direct answers, facts, sources, E-E-A-T signals and schema."
+		},
+		{
+			"id": "cmo-agent-readiness",
+			"name": "Agent readiness",
+			"category": "ai-search",
+			"category_name": "AI search (GEO / AEO)",
+			"plugin": "cmo-so-ai-search",
+			"tier": "connected",
+			"channels": [
+				"website",
+				"ai-search",
+				"chatgpt",
+				"perplexity"
+			],
+			"summary": "Make a site usable by AI agents that browse, fill in forms and buy for people: accessibility tree, layout stability, access policy, discovery files and safe agent tools, fixed in priority order."
+		},
+		{
+			"id": "cmo-content-strategy",
+			"name": "Content strategy",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "connected",
+			"channels": [
+				"blog",
+				"linkedin"
+			],
+			"summary": "Decide what to publish and why: pillars, topics by funnel stage, formats, cadence and how CMO.so's autopilot executes it."
+		},
+		{
+			"id": "cmo-blog-writing",
+			"name": "Blog post writing",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "connected",
+			"channels": [
+				"blog"
+			],
+			"summary": "Write or direct one blog post from brief to publish-ready, in the brand voice, then hand it to Maggie's queue."
+		},
+		{
+			"id": "cmo-copywriting",
+			"name": "Conversion copywriting",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "connected",
+			"channels": [
+				"website"
+			],
+			"summary": "Write page copy that converts: homepage, landing, pricing, feature and about pages, built on the brand profile."
+		},
+		{
+			"id": "cmo-copy-editing",
+			"name": "Copy editing",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"blog"
+			],
+			"summary": "Edit existing copy for clarity, specificity, proof and flow with a structured review pass."
+		},
+		{
+			"id": "cmo-humanize",
+			"name": "Humanise AI writing",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "standalone",
+			"channels": [
+				"blog",
+				"linkedin",
+				"email"
+			],
+			"summary": "Remove AI writing tells so text reads like a person wrote it, without losing facts."
+		},
+		{
+			"id": "cmo-content-repurposing",
+			"name": "Content repurposing",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "connected",
+			"channels": [
+				"linkedin",
+				"x",
+				"email",
+				"youtube",
+				"instagram",
+				"tiktok",
+				"facebook"
+			],
+			"summary": "Turn one article, podcast or video into LinkedIn posts, threads, emails, ad hooks and short videos."
+		},
+		{
+			"id": "cmo-lead-magnets",
+			"name": "Lead magnets",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"email"
+			],
+			"summary": "Plan and build a lead magnet people actually want, and the capture and follow-up around it."
+		},
+		{
+			"id": "cmo-thought-leadership",
+			"name": "Founder thought leadership",
+			"category": "content",
+			"category_name": "Content & copy",
+			"plugin": "cmo-so-content",
+			"tier": "standalone",
+			"channels": [
+				"linkedin",
+				"x"
+			],
+			"summary": "Turn a founder's experience and notes into a point of view and a steady stream of long-form posts."
+		},
+		{
+			"id": "cmo-social-strategy",
+			"name": "Social media strategy",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin",
+				"x",
+				"instagram",
+				"tiktok",
+				"facebook"
+			],
+			"summary": "Pick platforms, pillars, cadence and formats, and run a content calendar with CMO.so's LinkedIn queue as the engine."
+		},
+		{
+			"id": "cmo-linkedin-posts",
+			"name": "LinkedIn post writing",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin"
+			],
+			"summary": "Write and lint LinkedIn posts (story, how-to, opinion, carousel, poll) with strong hooks, then queue them in CMO.so."
+		},
+		{
+			"id": "cmo-linkedin-profile",
+			"name": "LinkedIn profile optimisation",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"linkedin"
+			],
+			"summary": "Audit and rewrite a LinkedIn profile or company page: headline, About, experience, Featured and banner."
+		},
+		{
+			"id": "cmo-linkedin-engagement",
+			"name": "LinkedIn engagement & outreach",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"linkedin"
+			],
+			"summary": "Grow reach through comments, replies and connection notes with a daily routine that does not feel spammy."
+		},
+		{
+			"id": "cmo-linkedin-strategy",
+			"name": "LinkedIn strategy & analytics",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin"
+			],
+			"summary": "Positioning, content pillars and a test plan for LinkedIn, judged by what the numbers actually say."
+		},
+		{
+			"id": "cmo-x-growth",
+			"name": "X (Twitter) growth",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"x"
+			],
+			"summary": "Build an audience on X: positioning, posts and threads, reply strategy and what to measure."
+		},
+		{
+			"id": "cmo-social-analytics",
+			"name": "Social analytics",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin",
+				"x",
+				"instagram"
+			],
+			"summary": "Measure social performance honestly: engagement, reach, clicks and pipeline, with benchmarks and next tests."
+		},
+		{
+			"id": "cmo-community",
+			"name": "Community marketing",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"discord",
+				"slack",
+				"reddit",
+				"telegram"
+			],
+			"summary": "Start or grow a community (Discord, Slack, forum, Reddit) that drives product growth and loyalty."
+		},
+		{
+			"id": "cmo-influencer",
+			"name": "Influencer & creator partnerships",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"instagram",
+				"tiktok",
+				"youtube",
+				"linkedin"
+			],
+			"summary": "Find, vet and brief creators, structure deals and measure what each partnership returns."
+		},
+		{
+			"id": "cmo-youtube",
+			"name": "YouTube growth",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"youtube"
+			],
+			"summary": "Plan a YouTube channel: topics from outlier analysis, titles and thumbnails, scripts and what to measure."
+		},
+		{
+			"id": "cmo-short-form-video",
+			"name": "Short-form video",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"tiktok",
+				"instagram",
+				"youtube-shorts",
+				"linkedin"
+			],
+			"summary": "Ideas, hooks, scripts and an edit plan for Reels, TikTok and Shorts from what the business already knows."
+		},
+		{
+			"id": "cmo-email-sequences",
+			"name": "Email sequences",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "connected",
+			"channels": [
+				"email"
+			],
+			"summary": "Welcome, nurture, launch and re-engagement sequences with subject lines and copy in the brand voice."
+		},
+		{
+			"id": "cmo-cold-email",
+			"name": "Cold email & outbound",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "standalone",
+			"channels": [
+				"email",
+				"linkedin"
+			],
+			"summary": "B2B cold outbound that gets replies: targeting, first lines, follow-ups, deliverability and multichannel cadences."
+		},
+		{
+			"id": "cmo-sms-whatsapp",
+			"name": "SMS & WhatsApp marketing",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "standalone",
+			"channels": [
+				"sms",
+				"whatsapp"
+			],
+			"summary": "Compliant SMS and WhatsApp flows: welcome, abandoned cart, post-purchase and win-back."
+		},
+		{
+			"id": "cmo-churn-prevention",
+			"name": "Retention & churn prevention",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "standalone",
+			"channels": [
+				"email",
+				"in-app"
+			],
+			"summary": "Keep customers: health signals, cancel flows, save offers, failed-payment recovery and win-back."
+		},
+		{
+			"id": "cmo-ads-strategy",
+			"name": "Paid ads strategy",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads",
+				"linkedin-ads",
+				"tiktok-ads"
+			],
+			"summary": "Plan paid media: objectives, unit economics, channel choice, campaign architecture, audiences and the test plan."
+		},
+		{
+			"id": "cmo-ads-audit",
+			"name": "Paid ads audit",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads",
+				"linkedin-ads",
+				"tiktok-ads",
+				"microsoft-ads",
+				"reddit-ads",
+				"x-ads",
+				"pinterest-ads",
+				"snapchat-ads",
+				"amazon-ads",
+				"apple-ads",
+				"youtube-ads"
+			],
+			"summary": "Audit any ad account against a platform checklist: tracking, structure, targeting, creative, bidding and wasted spend."
+		},
+		{
+			"id": "cmo-google-ads",
+			"name": "Google Ads",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads"
+			],
+			"summary": "Run Google Ads well: Search, Performance Max and Shopping structure, search terms, negatives, Quality Score and extensions."
+		},
+		{
+			"id": "cmo-meta-ads",
+			"name": "Meta (Facebook & Instagram) ads",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"meta-ads"
+			],
+			"summary": "Meta ads that scale: Pixel and Conversions API, account structure, audiences, creative testing and frequency."
+		},
+		{
+			"id": "cmo-linkedin-ads",
+			"name": "LinkedIn ads",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"linkedin-ads"
+			],
+			"summary": "B2B LinkedIn ads: Insight Tag, audiences and ABM, lead gen forms, creative and budgets that do not burn out."
+		},
+		{
+			"id": "cmo-ad-creative",
+			"name": "Ad creative",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "connected",
+			"channels": [
+				"google-ads",
+				"meta-ads",
+				"linkedin-ads",
+				"tiktok-ads"
+			],
+			"summary": "Write, test and refresh ad creative: angles, hooks, headlines, visuals and fatigue detection, from the brand profile."
+		},
+		{
+			"id": "cmo-ads-budget",
+			"name": "Ad budget, bidding & forecasting",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Allocate budget across channels, pick bid strategies, pace spend and forecast CPA and ROAS from real data."
+		},
+		{
+			"id": "cmo-wasted-spend",
+			"name": "Wasted ad spend finder",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Find money spent on search terms, placements, audiences and ads that never convert, and the exact fixes."
+		},
+		{
+			"id": "cmo-ads-monitoring",
+			"name": "Ads monitoring & diagnostics",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Daily checks and root-cause diagnosis: anomalies, CPA spikes, pacing, and splits by day, hour, device and location."
+		},
+		{
+			"id": "cmo-ads-competitor-research",
+			"name": "Competitor ad research",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"meta-ads",
+				"google-ads",
+				"linkedin-ads"
+			],
+			"summary": "Study competitors' ads in public ad libraries: angles, offers, formats and landing pages, and the gaps to own."
+		},
+		{
+			"id": "cmo-ads-launch",
+			"name": "Campaign setup & launch",
+			"category": "paid-ads",
+			"category_name": "Paid ads",
+			"plugin": "cmo-so-paid-ads",
+			"tier": "standalone",
+			"channels": [
+				"google-ads",
+				"meta-ads",
+				"linkedin-ads"
+			],
+			"summary": "Set up a campaign correctly the first time: naming, tracking, structure, guardrails and a launch checklist."
+		},
+		{
+			"id": "cmo-page-cro",
+			"name": "Page conversion optimisation",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "connected",
+			"channels": [
+				"website"
+			],
+			"summary": "Increase conversions on any marketing page: clarity, proof, friction, CTA and offer, with a prioritised test list."
+		},
+		{
+			"id": "cmo-landing-page-audit",
+			"name": "Landing page audit",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Score a landing page against the ads and emails that send traffic: message match, speed, mobile, trust and form friction."
+		},
+		{
+			"id": "cmo-form-cro",
+			"name": "Form optimisation",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website"
+			],
+			"summary": "Lead, contact and demo forms that people finish: fields, order, copy, validation and follow-up."
+		},
+		{
+			"id": "cmo-signup-flow",
+			"name": "Signup flow optimisation",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"app"
+			],
+			"summary": "Fewer drop-offs from signup to first value: steps, social login, copy and trial setup."
+		},
+		{
+			"id": "cmo-onboarding-activation",
+			"name": "Onboarding & activation",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"app",
+				"email"
+			],
+			"summary": "Get new users to the moment of value fast: first-run, checklists, empty states and onboarding emails."
+		},
+		{
+			"id": "cmo-popups",
+			"name": "Popups & banners",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website"
+			],
+			"summary": "Popups, slide-ins and banners that convert without annoying people: trigger, offer, copy and frequency."
+		},
+		{
+			"id": "cmo-paywalls",
+			"name": "Paywalls & upgrade prompts",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"app"
+			],
+			"summary": "In-app paywalls, upgrade screens and feature gates that convert at the right moment."
+		},
+		{
+			"id": "cmo-ab-testing",
+			"name": "A/B testing & experiments",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"google-ads",
+				"meta-ads",
+				"email"
+			],
+			"summary": "Design tests that can be trusted: hypothesis, sample size, duration, guardrails, and reading results correctly."
+		},
+		{
+			"id": "cmo-landing-page-builder",
+			"name": "Landing page builder",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "connected",
+			"channels": [
+				"website"
+			],
+			"summary": "Build a fast, on-brand landing page or small marketing site from the brand profile, ready to host on your own site."
+		},
+		{
+			"id": "cmo-tracking-setup",
+			"name": "Tracking & UTM setup",
+			"category": "analytics",
+			"category_name": "Analytics & reporting",
+			"plugin": "cmo-so-analytics",
+			"tier": "standalone",
+			"channels": [
+				"ga4",
+				"gtm",
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Measurement that works: GA4 and Tag Manager events, conversions, UTM conventions and server-side tracking."
+		},
+		{
+			"id": "cmo-attribution",
+			"name": "Attribution",
+			"category": "analytics",
+			"category_name": "Analytics & reporting",
+			"plugin": "cmo-so-analytics",
+			"tier": "standalone",
+			"channels": [
+				"ga4",
+				"google-ads",
+				"meta-ads"
+			],
+			"summary": "Work out which marketing drives revenue: models compared side by side, conversion paths and platform disagreements."
+		},
+		{
+			"id": "cmo-campaign-analytics",
+			"name": "Campaign analytics & benchmarks",
+			"category": "analytics",
+			"category_name": "Analytics & reporting",
+			"plugin": "cmo-so-analytics",
+			"tier": "connected",
+			"channels": [
+				"cmo.so",
+				"google-search"
+			],
+			"summary": "Analyse campaign and funnel performance, ROI and benchmarks, and decide what to scale or stop."
+		},
+		{
+			"id": "cmo-client-report",
+			"name": "Client & executive report",
+			"category": "analytics",
+			"category_name": "Analytics & reporting",
+			"plugin": "cmo-so-analytics",
+			"tier": "connected",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "A polished report for a client or the board (Markdown, HTML or PDF) with a plain-English narrative on top."
+		},
+		{
+			"id": "cmo-closed-loop-measurement",
+			"name": "Closed-loop measurement",
+			"category": "analytics",
+			"category_name": "Analytics & reporting",
+			"plugin": "cmo-so-analytics",
+			"tier": "connected",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "Judge every marketing change by what it did in the data: baseline, change log, follow-up read and keep or revert."
+		},
+		{
+			"id": "cmo-product-launch",
+			"name": "Product launch",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "connected",
+			"channels": [
+				"product-hunt",
+				"linkedin",
+				"email"
+			],
+			"summary": "Plan and run a launch or feature announcement: phases, channels, assets, Product Hunt and follow-through."
+		},
+		{
+			"id": "cmo-referral-program",
+			"name": "Referral & affiliate program",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Design and run a referral or affiliate program: incentive, mechanics, promotion and fraud checks."
+		},
+		{
+			"id": "cmo-co-marketing",
+			"name": "Co-marketing & partnerships",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Find partners with the same audience and run joint content, webinars, bundles and integrations."
+		},
+		{
+			"id": "cmo-free-tools",
+			"name": "Free tools as marketing",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"google-search"
+			],
+			"summary": "Plan a free tool (calculator, checker, generator) that earns links, rankings and leads."
+		},
+		{
+			"id": "cmo-directory-submissions",
+			"name": "Directory submissions",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [
+				"directories"
+			],
+			"summary": "Get listed in the right startup, SaaS, AI and review directories for links and discovery, without spam."
+		},
+		{
+			"id": "cmo-public-relations",
+			"name": "PR & earned media",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [
+				"press"
+			],
+			"summary": "Earn coverage: angles, press releases, journalist targeting, pitches and follow-ups."
+		},
+		{
+			"id": "cmo-events-webinars",
+			"name": "Events & webinars",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [
+				"webinar",
+				"events"
+			],
+			"summary": "Plan, promote and convert webinars and events, from topic to follow-up sequence."
+		},
+		{
+			"id": "cmo-app-store-optimization",
+			"name": "App store optimisation",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "standalone",
+			"channels": [
+				"app-store",
+				"google-play"
+			],
+			"summary": "App Store and Google Play listings that rank and convert: keywords, metadata, screenshots and ratings."
+		},
+		{
+			"id": "cmo-marketing-automation",
+			"name": "Recurring marketing loops",
+			"category": "growth",
+			"category_name": "Growth & go-to-market",
+			"plugin": "cmo-so-growth",
+			"tier": "core",
+			"channels": [
+				"cmo.so"
+			],
+			"summary": "Set up recurring loops an agent runs on a schedule (weekly report, LinkedIn week, content refresh) on top of CMO.so."
+		},
+		{
+			"id": "cmo-prospecting",
+			"name": "Prospecting & lead research",
+			"category": "sales",
+			"category_name": "Sales & revenue",
+			"plugin": "cmo-so-sales",
+			"tier": "standalone",
+			"channels": [
+				"linkedin",
+				"email"
+			],
+			"summary": "Find and qualify prospects and build a dossier for each before reaching out."
+		},
+		{
+			"id": "cmo-sales-enablement",
+			"name": "Sales enablement",
+			"category": "sales",
+			"category_name": "Sales & revenue",
+			"plugin": "cmo-so-sales",
+			"tier": "connected",
+			"channels": [],
+			"summary": "Decks, one-pagers, objection handling, battlecards and demo scripts that match the marketing message."
+		},
+		{
+			"id": "cmo-revops",
+			"name": "Revenue operations",
+			"category": "sales",
+			"category_name": "Sales & revenue",
+			"plugin": "cmo-so-sales",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Lead lifecycle, scoring, routing and pipeline health so marketing and sales hand off cleanly."
+		},
+		{
+			"id": "cmo-proposals",
+			"name": "Proposals & statements of work",
+			"category": "sales",
+			"category_name": "Sales & revenue",
+			"plugin": "cmo-so-sales",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Client proposals and SOWs for marketing work: scope, deliverables, timeline, pricing and terms."
+		},
+		{
+			"id": "cmo-image-generation",
+			"name": "Marketing images",
+			"category": "creative",
+			"category_name": "Images & video",
+			"plugin": "cmo-so-creative",
+			"tier": "standalone",
+			"channels": [
+				"blog",
+				"linkedin",
+				"meta-ads"
+			],
+			"summary": "Create on-brand images: blog heroes, social graphics, OG images, ad visuals and product shots."
+		},
+		{
+			"id": "cmo-video-production",
+			"name": "Video production",
+			"category": "creative",
+			"category_name": "Images & video",
+			"plugin": "cmo-so-creative",
+			"tier": "standalone",
+			"channels": [
+				"youtube",
+				"tiktok",
+				"instagram",
+				"linkedin"
+			],
+			"summary": "Plan and produce marketing videos with AI tools: script, footage, edit plan, captions and versions per platform."
+		},
+		{
+			"id": "cmo-video-repurposing",
+			"name": "Video & podcast repurposing",
+			"category": "creative",
+			"category_name": "Images & video",
+			"plugin": "cmo-so-creative",
+			"tier": "standalone",
+			"channels": [
+				"youtube",
+				"linkedin",
+				"tiktok"
+			],
+			"summary": "Mine long videos, webinars and podcasts for clips, quotes and posts, with timestamps."
+		},
+		{
+			"id": "cmo-newsletter",
+			"name": "Email newsletter",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "connected",
+			"channels": [
+				"email"
+			],
+			"summary": "A newsletter people open: positioning, format, sections, cadence and growth, fed by the posts Maggie publishes."
+		},
+		{
+			"id": "cmo-email-deliverability",
+			"name": "Email deliverability",
+			"category": "email",
+			"category_name": "Email & lifecycle",
+			"plugin": "cmo-so-email",
+			"tier": "standalone",
+			"channels": [
+				"email"
+			],
+			"summary": "Check that opted-in marketing email reaches the inbox: authentication, unsubscribe headers, bounces and suppression, sender reputation and list hygiene, with fixes in order."
+		},
+		{
+			"id": "cmo-organic-social",
+			"name": "Instagram, TikTok & Facebook (organic)",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "standalone",
+			"channels": [
+				"instagram",
+				"tiktok",
+				"facebook"
+			],
+			"summary": "Grow organically on Instagram, TikTok and Facebook: profile, formats, posting rhythm, hooks and what to measure."
+		},
+		{
+			"id": "cmo-china-social",
+			"name": "Chinese social platforms",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"xiaohongshu",
+				"wechat",
+				"douyin",
+				"weibo",
+				"zhihu",
+				"bilibili"
+			],
+			"summary": "Choose and run mainland-Chinese platforms (Xiaohongshu, WeChat, Douyin, Weibo, Zhihu, Bilibili): native notes, articles and video packs, compliance checks and a draft-only hand-off."
+		},
+		{
+			"id": "cmo-employee-advocacy",
+			"name": "Employee and founder advocacy",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin",
+				"x"
+			],
+			"summary": "Run a voluntary programme where employees and founders share the company's news in their own words: opt-in, share kits with varied angles, disclosure, staggered timing and honest tracking."
+		},
+		{
+			"id": "cmo-open-social",
+			"name": "Threads, Bluesky & Mastodon",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"threads",
+				"bluesky",
+				"mastodon"
+			],
+			"summary": "Build a presence on Threads, Bluesky and Mastodon: fit check, profile and server setup, native posts within each network's limits, discovery, reply routine and honest measurement."
+		},
+		{
+			"id": "cmo-pinterest",
+			"name": "Pinterest for blog and product traffic",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"pinterest"
+			],
+			"summary": "Turn articles and product pages into keyword-led Pins, boards and a steady fresh-Pin schedule that brings search traffic from Pinterest."
+		},
+		{
+			"id": "cmo-reddit",
+			"name": "Reddit marketing",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"reddit"
+			],
+			"summary": "Earn an honest, disclosed presence in the subreddits where buyers ask questions: map each community's rules, contribute first, draft launch posts and replies, and correct outdated threads AI answers rely on."
+		},
+		{
+			"id": "cmo-social-crisis",
+			"name": "Social crisis response",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"linkedin",
+				"x",
+				"instagram",
+				"facebook",
+				"tiktok",
+				"threads"
+			],
+			"summary": "Prepare for and run the response when something goes wrong in public: triage and severity, pausing scheduled posts, holding statements, fair moderation, approvals and the stand-down."
+		},
+		{
+			"id": "cmo-social-listening",
+			"name": "Social listening and topic pulse",
+			"category": "social",
+			"category_name": "Social & community",
+			"plugin": "cmo-so-social",
+			"tier": "connected",
+			"channels": [
+				"reddit",
+				"x",
+				"linkedin",
+				"bluesky",
+				"mastodon",
+				"youtube",
+				"tiktok",
+				"forums"
+			],
+			"summary": "Watch public conversations for the brand, competitors, buyer questions and rising topics, surface only the few worth a reply or a post, and turn themes into content ideas."
+		},
+		{
+			"id": "cmo-market-sizing",
+			"name": "Market sizing",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [],
+			"summary": "Estimate TAM, SAM and SOM bottom-up and top-down, with stated assumptions, to size goals and budgets."
+		},
+		{
+			"id": "cmo-brand-protection",
+			"name": "Brand protection",
+			"category": "strategy",
+			"category_name": "Strategy & research",
+			"plugin": "cmo-so-strategy",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"google-search",
+				"google-ads",
+				"email"
+			],
+			"summary": "Respond to fake websites, phishing pages and impersonation of the brand: collect evidence, report in parallel, warn customers and win back branded search."
+		},
+		{
+			"id": "cmo-checkout-cro",
+			"name": "Checkout & cart recovery",
+			"category": "cro",
+			"category_name": "Conversion (CRO)",
+			"plugin": "cmo-so-cro",
+			"tier": "standalone",
+			"channels": [
+				"website",
+				"shopify",
+				"email"
+			],
+			"summary": "Fewer abandoned carts and checkouts: friction audit, trust, payment and delivery options, and recovery emails and texts."
+		}
+	]
+}