@cesteral/tiktok-mcp 1.0.0

package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.js

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+export const campaignSetupWorkflowPrompt = {
+    name: "tiktok_campaign_setup_workflow",
+    description: "Step-by-step guide for creating a complete TikTok Ads campaign structure (Campaign > Ad Group > Ad)",
+    arguments: [
+        {
+            name: "advertiserId",
+            description: "TikTok Advertiser ID (e.g., 1234567890)",
+            required: true,
+        },
+        {
+            name: "objective",
+            description: "Campaign objective (e.g., TRAFFIC, APP_PROMOTION, WEB_CONVERSIONS)",
+            required: false,
+        },
+    ],
+};
+export function getCampaignSetupWorkflowMessage(args) {
+    const advertiserId = args?.advertiserId || "{advertiserId}";
+    const objective = args?.objective || "TRAFFIC";
+    return `# TikTok Campaign Setup Workflow
+
+## Prerequisites
+- Advertiser ID: \`${advertiserId}\`
+- Verify access: \`tiktok_list_advertisers\`
+
+## Step 1: Create Campaign
+
+\`\`\`json
+tiktok_create_entity({
+  "entityType": "campaign",
+  "advertiserId": "${advertiserId}",
+  "data": {
+    "campaign_name": "Your Campaign Name",
+    "objective_type": "${objective}",
+    "budget_mode": "BUDGET_MODE_DAY",
+    "budget": 100
+  }
+})
+\`\`\`
+
+**Campaign Objectives:** TRAFFIC, APP_PROMOTION, WEB_CONVERSIONS, ENGAGEMENT, VIDEO_VIEWS, LEAD_GENERATION, PRODUCT_SALES
+
+## Step 2: Create Ad Group
+
+\`\`\`json
+tiktok_create_entity({
+  "entityType": "adGroup",
+  "advertiserId": "${advertiserId}",
+  "data": {
+    "campaign_id": "CAMPAIGN_ID_FROM_STEP_1",
+    "adgroup_name": "Your Ad Group Name",
+    "placements": ["PLACEMENT_TIKTOK"],
+    "budget_mode": "BUDGET_MODE_DAY",
+    "budget": 50,
+    "schedule_type": "SCHEDULE_START_END",
+    "pacing": "PACING_MODE_SMOOTH",
+    "schedule_start_time": "2026-03-01 00:00:00",
+    "schedule_end_time": "2026-12-31 23:59:59",
+    "optimization_goal": "CLICK",
+    "bid_price": 0.5,
+    "age": ["AGE_18_24", "AGE_25_34"],
+    "gender": ["GENDER_UNLIMITED"],
+    "location_ids": ["US"]
+  }
+})
+\`\`\`
+
+## Step 3: Create Ad(s)
+
+\`\`\`json
+tiktok_create_entity({
+  "entityType": "ad",
+  "advertiserId": "${advertiserId}",
+  "data": {
+    "adgroup_id": "ADGROUP_ID_FROM_STEP_2",
+    "creatives": [
+      {
+        "ad_name": "Your Ad Name",
+        "video_id": "YOUR_VIDEO_ID",
+        "call_to_action": "LEARN_MORE",
+        "landing_page_url": "https://example.com"
+      }
+    ]
+  }
+})
+\`\`\`
+
+## Step 4: Verify & Activate
+
+1. Review: \`tiktok_get_entity\` for each created entity
+2. Preview ad: \`tiktok_get_ad_preview\`
+3. Activate: \`tiktok_bulk_update_status\` with operationStatus: "ENABLE"
+
+## Common Gotchas
+
+- ⚠️ Campaigns are created in **ENABLE** status by default — use DISABLE if not ready
+- ⚠️ Ad groups require \`schedule_start_time\` when \`schedule_type\` is SCHEDULE_START_END
+- ⚠️ Video IDs must be uploaded to TikTok Creative Library first
+- ⚠️ Budget values are in account currency (NOT cents)
+- ⚠️ All status updates use separate /status/update/ endpoints — use \`tiktok_bulk_update_status\`
+- ⚠️ Reporting has a 24-48h lag for finalized data
+`;
+}
+//# sourceMappingURL=campaign-setup-workflow.prompt.js.map

package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.js.map

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package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.d.ts

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+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const tiktokCreativeUploadWorkflowPrompt: Prompt;
+export declare function getTiktokCreativeUploadWorkflowMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=creative-upload-workflow.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.d.ts.map

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package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.js

@@ -0,0 +1,121 @@
+export const tiktokCreativeUploadWorkflowPrompt = {
+    name: "creative_upload_workflow",
+    description: "Step-by-step guide for uploading creative assets and creating TikTok Ads creatives",
+    arguments: [
+        {
+            name: "advertiserId",
+            description: "TikTok Advertiser ID",
+            required: true,
+        },
+        {
+            name: "creativeType",
+            description: "Type of creative: image or video",
+            required: false,
+        },
+    ],
+};
+export function getTiktokCreativeUploadWorkflowMessage(args) {
+    const advertiserId = args?.advertiserId || "{advertiserId}";
+    const creativeType = args?.creativeType || "video";
+    return `# TikTok Ads Creative Upload Workflow
+
+## Prerequisites
+- Advertiser ID: \`${advertiserId}\`
+- A publicly accessible URL for your media file
+
+## Overview
+TikTok creative workflow: Upload media → Create Ad Group → Create Ad with creative
+
+---
+
+## Step 1: Upload ${creativeType === "image" ? "Image" : "Video"}
+
+${creativeType === "image"
+        ? `
+\`\`\`json
+tiktok_upload_image({
+  "advertiserId": "${advertiserId}",
+  "mediaUrl": "https://example.com/your-image.jpg"
+})
+\`\`\`
+
+**Returns:** \`imageId\`
+
+**Image requirements:**
+- Formats: JPEG, PNG
+- Max 100KB for feed ads
+- Recommended: 1200x628px, 1080x1080px, 720x1280px
+`
+        : `
+\`\`\`json
+tiktok_upload_video({
+  "advertiserId": "${advertiserId}",
+  "mediaUrl": "https://example.com/your-video.mp4",
+  "videoName": "Campaign Video"
+})
+\`\`\`
+
+**Returns:** \`videoId\`
+
+⚠️ **GOTCHA**: Video processing takes 20-120 seconds. The tool polls automatically (20s intervals, up to 10 min).
+When \`video_status == "bind_success"\`, the video is ready.
+
+**Video requirements:**
+- Formats: MP4, MOV, AVI
+- Max 500MB
+- Min resolution: 540x960 (9:16), 960x540 (16:9), or 640x640 (1:1)
+- Duration: 5-60 seconds for In-Feed ads
+`}
+
+## Step 2: Create Ad
+
+\`\`\`json
+tiktok_create_entity({
+  "entityType": "ad",
+  "advertiserId": "${advertiserId}",
+  "data": {
+    "adgroup_id": "{your_adgroup_id}",
+    "ad_name": "Your Ad Name",
+    "ad_format": "SINGLE_VIDEO",
+    ${creativeType === "image"
+        ? `"image_ids": ["{imageId_from_step_1}"],
+    "ad_text": "Your ad copy here",`
+        : `"video_id": "{videoId_from_step_1}",
+    "ad_text": "Your ad copy here",`}
+    "landing_page_url": "https://yoursite.com",
+    "call_to_action": "LEARN_MORE",
+    "status": "DISABLE"
+  }
+})
+\`\`\`
+
+⚠️ **GOTCHA**: TikTok ads go through a review process. Initial status should be DISABLE (paused) until ready to launch.
+
+## Step 3: Preview Ad
+
+\`\`\`json
+tiktok_get_ad_preview({
+  "advertiserId": "${advertiserId}",
+  "adId": "{ad_id_from_step_2}",
+  "adFormat": "FEED"
+})
+\`\`\`
+
+## Common Errors
+
+| Error | Cause | Fix |
+|-------|-------|-----|
+| "Video processing failed" | Unsupported codec | Re-encode to H.264 MP4 |
+| "Image size exceeded" | File too large | Compress to < 100KB |
+| "Ad review rejected" | Policy violation | Review TikTok ad policies |
+| "bind_success timeout" | Slow processing | Check video_status manually |
+
+## Success Criteria
+- [ ] Media uploaded (imageId or videoId obtained)
+- [ ] Ad created with DISABLE status
+- [ ] Preview reviewed
+- [ ] Status changed to ENABLE when ready to launch
+
+`;
+}
+//# sourceMappingURL=creative-upload-workflow.prompt.js.map

package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.js.map

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package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.d.ts

@@ -0,0 +1,4 @@
+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const crossPlatformCampaignSetupPrompt: Prompt;
+export declare function getCrossPlatformCampaignSetupMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=cross-platform-campaign-setup.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.d.ts.map

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package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.js

@@ -0,0 +1,299 @@
+export const crossPlatformCampaignSetupPrompt = {
+    name: "cross_platform_campaign_setup",
+    description: "Guide for setting up a coordinated multi-platform campaign across DV360 (dv360-mcp), The Trade Desk (ttd-mcp), Google Ads (gads-mcp), Meta Ads (meta-mcp), LinkedIn (linkedin-mcp), TikTok (tiktok-mcp), Pinterest (pinterest-mcp), Snapchat (snapchat-mcp), and Amazon DSP (amazon-dsp-mcp). Covers platform selection, budget allocation, naming conventions, and phased launch.",
+    arguments: [
+        {
+            name: "totalBudget",
+            description: "Total campaign budget across all platforms (e.g., '50000' for $50,000)",
+            required: false,
+        },
+        {
+            name: "objective",
+            description: "Campaign objective: 'awareness', 'consideration', or 'conversion' (default: conversion)",
+            required: false,
+        },
+    ],
+};
+export function getCrossPlatformCampaignSetupMessage(args) {
+    const totalBudget = args?.totalBudget || "{totalBudget}";
+    const objective = args?.objective || "conversion";
+    return `# Cross-Platform Coordinated Campaign Setup
+
+Total Budget: \$${totalBudget}
+Objective: \`${objective}\`
+
+This workflow guides you through setting up campaigns across multiple ad platforms in a coordinated manner. You must be connected to the relevant MCP servers.
+
+---
+
+## Step 1: Platform Selection
+
+Choose platforms based on your objective and audience:
+
+| Objective | Recommended Platforms | Rationale |
+|-----------|----------------------|-----------|
+| **Awareness** | DV360 + Meta + TikTok + Pinterest | DV360 for programmatic display/video reach, Meta/TikTok for social reach, Pinterest for visual discovery |
+| **Consideration** | DV360 + TTD + Meta + LinkedIn | Broad programmatic reach with social engagement and B2B professional targeting |
+| **Conversion** | Google Ads + Meta + TTD + Amazon DSP | Search intent (Google) + social retargeting (Meta) + programmatic (TTD) + retail intent (Amazon) |
+| **B2B** | LinkedIn + Google Ads + Meta | Professional audience targeting on LinkedIn, search intent, social retargeting |
+| **Gen Z / Video** | TikTok + Snapchat + Meta | Short-form video engagement across Gen Z/Millennial audiences |
+| **Shopping / E-commerce** | Pinterest + Meta + Google Ads + Amazon DSP | Visual discovery + social + search + retail intent |
+| **Full-Funnel** | All 9 platforms | Maximum reach across all touchpoints |
+
+---
+
+## Step 2: Budget Allocation
+
+Split the total budget across platforms. Common allocation strategies:
+
+### Performance-Based (Recommended for existing campaigns)
+Allocate based on historical CPA/ROAS data. Use the \`cross_platform_performance_comparison\` prompt to gather data first.
+
+### Equal Split (New campaigns with no history)
+
+| Platform | Allocation | Budget |
+|----------|-----------|--------|
+| DV360 | 15% | \$${totalBudget} × 0.15 |
+| TTD | 15% | \$${totalBudget} × 0.15 |
+| Google Ads | 15% | \$${totalBudget} × 0.15 |
+| Meta | 15% | \$${totalBudget} × 0.15 |
+| LinkedIn | 10% | \$${totalBudget} × 0.10 |
+| TikTok | 10% | \$${totalBudget} × 0.10 |
+| Pinterest | 10% | \$${totalBudget} × 0.10 |
+| Snapchat | 5% | \$${totalBudget} × 0.05 |
+| Amazon DSP | 5% | \$${totalBudget} × 0.05 |
+
+### Objective-Weighted
+
+| Platform | Awareness | Consideration | Conversion | B2B | Shopping |
+|----------|-----------|---------------|------------|-----|----------|
+| DV360 | 25% | 20% | 10% | 5% | 5% |
+| TTD | 15% | 15% | 15% | 5% | 10% |
+| Google Ads | 5% | 15% | 30% | 20% | 20% |
+| Meta | 20% | 20% | 15% | 15% | 20% |
+| LinkedIn | 5% | 10% | 5% | 35% | 2% |
+| TikTok | 15% | 10% | 10% | 5% | 8% |
+| Pinterest | 10% | 5% | 5% | 0% | 20% |
+| Snapchat | 5% | 5% | 5% | 0% | 5% |
+| Amazon DSP | 0% | 0% | 5% | 15% | 10% |
+
+---
+
+## Step 3: Naming Convention
+
+Use consistent naming across all platforms for easy cross-platform tracking:
+
+**Pattern:** \`{Brand}_{Objective}_{Platform}_{Geo}_{Audience}_{YYYYMM}\`
+
+**Examples:**
+- \`Acme_Conv_DV360_US_Retargeting_202603\`
+- \`Acme_Conv_TTD_US_Retargeting_202603\`
+- \`Acme_Conv_GADS_US_Search_202603\`
+- \`Acme_Conv_META_US_Lookalike_202603\`
+- \`Acme_B2B_LI_US_Professionals_202603\`
+- \`Acme_Aware_TT_US_GenZ_202603\`
+- \`Acme_Shop_PIN_US_ShoppingIntent_202603\`
+- \`Acme_Aware_SNAP_US_GenZ_202603\`
+- \`Acme_Conv_AMZN_US_Retargeting_202603\`
+
+---
+
+## Step 4: Create Campaigns on Each Platform
+
+### DV360 (via dv360-mcp)
+
+Use the \`full_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign (PAUSED status)
+2. Create Insertion Order (DRAFT status)
+3. Create Line Items (DRAFT status)
+4. Assign targeting
+5. Activate via \`entity_activation_workflow\`
+
+⚠️ **DV360 budget values are in micros** (1,000,000 = $1.00)
+
+### The Trade Desk (via ttd-mcp)
+
+Use the \`ttd_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign
+2. Create Ad Groups with RTBAttributes
+3. Create Ads and link Creatives
+4. Set availability to "Available"
+
+⚠️ **TTD budget values are in dollars** ($100.00 = 100.00)
+
+### Google Ads (via gads-mcp)
+
+Use the \`gads_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign Budget
+2. Create Campaign (PAUSED)
+3. Create Ad Groups
+4. Create Keywords (for Search)
+5. Create Responsive Search Ads
+6. Enable campaign
+
+⚠️ **Google Ads budget values are in micros** (1,000,000 = $1.00)
+
+### Meta Ads (via meta-mcp)
+
+Use the \`meta_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign (PAUSED)
+2. Create Ad Creative
+3. Create Ad Sets with targeting
+4. Create Ads
+5. Activate
+
+⚠️ **Meta budget values are in cents** (5000 = $50.00)
+
+### LinkedIn Ads (via linkedin-mcp)
+
+Use the \`linkedin_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign Group (ACTIVE or PAUSED)
+2. Create Campaign with targeting criteria and CPM bid
+3. Create Creative linked to the campaign
+4. Activate via \`linkedin_bulk_update_status\`
+
+⚠️ **LinkedIn budget values are in dollars** ($100.00 = 100.00)
+
+Best for: B2B, professional audiences, job title/company/skill targeting
+
+### TikTok Ads (via tiktok-mcp)
+
+Use the \`tiktok_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign with objective and budget
+2. Create Ad Group with targeting and schedule
+3. Upload creatives via \`tiktok_upload_video\` or \`tiktok_upload_image\`
+4. Create Ads referencing the creative
+5. Enable via \`tiktok_bulk_update_status\`
+
+⚠️ **TikTok budget values are in dollars** ($100.00 = 100.00)
+
+Best for: Short-form video, Gen Z/Millennial audiences, entertainment and lifestyle brands
+
+### Pinterest (via pinterest-mcp)
+
+Use the \`pinterest_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign (ACTIVE or PAUSED)
+2. Create Ad Groups with targeting_spec
+3. Upload/identify Pinterest Pin to promote
+4. Create Ads referencing the Pin by pin_id
+5. Activate via \`pinterest_bulk_update_status\`
+
+⚠️ **Pinterest budget values are in micro-currency** (50000000 = $50.00)
+
+Best for: E-commerce, lifestyle, food/beauty brands — high visual discovery and shopping intent
+
+### Snapchat (via snapchat-mcp)
+
+Use the \`snapchat_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Campaign with objective and budget
+2. Create Ad Squad (Ad Group) with targeting and placement
+3. Upload creative via \`snapchat_upload_media\`
+4. Create Ads referencing the creative
+5. Activate via \`snapchat_bulk_update_status\`
+
+⚠️ **Snapchat budget values are in micro-currency** (1 = $0.000001, so $100.00 = 100000000)
+
+Best for: Gen Z audiences, AR lenses, video/story formats
+
+### Amazon DSP (via amazon-dsp-mcp)
+
+Use the \`amazon_dsp_campaign_setup_workflow\` prompt for detailed guidance.
+
+Key steps:
+1. Create Order (equivalent to Campaign) with flight dates and budget
+2. Create Line Item with targeting and bid
+3. Create Creative and attach to Line Item
+4. Activate Order
+
+⚠️ **Amazon DSP budget values are in dollars** ($100.00 = 100.00)
+
+Best for: Retail/commerce intent, first-party Amazon audience data, programmatic display
+
+---
+
+## Step 5: Budget Value Reference
+
+Critical — each platform uses different units:
+
+| Platform | Unit | $100.00 Budget | $5.00 Bid | Best For |
+|----------|------|---------------|-----------|----------|
+| **DV360** | Micros | 100000000 | 5000000 | Programmatic display/video |
+| **TTD** | Dollars | 100.00 | 5.00 | Programmatic DSP |
+| **Google Ads** | Micros | 100000000 | 5000000 | Search intent |
+| **Meta** | Cents | 10000 | 500 | Social retargeting |
+| **LinkedIn** | Dollars | 100.00 | 5.00 | B2B professional audiences |
+| **TikTok** | Dollars | 100.00 | 5.00 | Short-form video, Gen Z |
+| **Pinterest** | Micro-currency | 100000000 | 5000000 | Visual discovery, shopping |
+| **Snapchat** | Micro-currency | 100000000 | 5000000 | Gen Z, AR/video |
+| **Amazon DSP** | Dollars | 100.00 | 5.00 | Retail/commerce intent |
+
+---
+
+## Step 6: Phased Launch
+
+Don't activate all platforms simultaneously. Launch in phases to monitor:
+
+### Phase 1: Pilot (Week 1)
+- Launch on **one platform** (e.g., Google Ads for conversion, Meta for awareness)
+- Allocate 25% of total budget
+- Establish baseline CPA/ROAS
+
+### Phase 2: Expand (Week 2)
+- Add **second platform** (e.g., Meta or TTD)
+- Compare performance with Phase 1 baseline
+- Adjust bids based on early results
+
+### Phase 3: Full Launch (Week 3+)
+- Activate remaining platforms
+- Use \`cross_platform_performance_comparison\` prompt to monitor
+- Reallocate budget based on performance data
+
+---
+
+## Step 7: Cross-Platform Tracking
+
+Set up consistent conversion tracking across platforms:
+
+1. **UTM parameters**: Use consistent UTM source/medium/campaign across all platforms
+2. **Conversion pixels**: Ensure all platforms track the same conversion events
+3. **Attribution window**: Note that each platform uses different attribution models — cross-platform CPA comparisons are directional
+
+---
+
+## Post-Launch Monitoring
+
+After all platforms are live:
+
+1. **Daily**: Check pacing on each platform
+2. **Weekly**: Run \`cross_platform_performance_comparison\` to compare metrics
+3. **Bi-weekly**: Reallocate budget from underperformers to top performers
+4. **Monthly**: Review overall campaign ROAS and adjust strategy
+
+---
+
+## Gotchas
+
+- **Create campaigns PAUSED/DRAFT on all platforms first**, then activate in a controlled sequence
+- **Budget units differ per platform** — double-check the conversion table above
+- **Targeting alignment**: Try to match audiences across platforms as closely as possible for valid comparisons
+- **Creative formats differ**: Each platform has different ad format requirements — plan creative assets accordingly
+- **Time zones**: Campaigns on different platforms may use different timezone settings — align flight dates carefully
+`;
+}
+//# sourceMappingURL=cross-platform-campaign-setup.prompt.js.map

package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.js.map

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package/dist/mcp-server/prompts/definitions/cross-platform-performance.prompt.d.ts

@@ -0,0 +1,4 @@
+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const crossPlatformPerformancePrompt: Prompt;
+export declare function getCrossPlatformPerformanceMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=cross-platform-performance.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/cross-platform-performance.prompt.d.ts.map

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