@cesteral/meta-mcp 1.0.0

package/dist/mcp-server/prompts/definitions/bulk-operations-workflow.prompt.js

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+export const bulkOperationsWorkflowPrompt = {
+    name: "meta_bulk_operations_workflow",
+    description: "Step-by-step guide for Meta Ads bulk operations: batch create entities, batch update entities, batch status changes, and batch bid adjustments. Covers partial failure handling and verification.",
+    arguments: [
+        {
+            name: "adAccountId",
+            description: "Meta Ad Account ID (e.g., act_123456789)",
+            required: true,
+        },
+        {
+            name: "operation",
+            description: "Operation type: 'create', 'update', 'status', or 'bids' (default: status)",
+            required: false,
+        },
+    ],
+};
+export function getBulkOperationsWorkflowMessage(args) {
+    const adAccountId = args?.adAccountId || "{adAccountId}";
+    const operation = args?.operation || "status";
+    return `# Meta Ads Bulk Operations Workflow
+
+Ad Account: \`${adAccountId}\`
+Operation: \`${operation}\`
+
+---
+
+## Overview
+
+Meta MCP supports four bulk operation tools:
+
+| Tool | Purpose | Max Items |
+|------|---------|-----------|
+| \`meta_bulk_create_entities\` | Create multiple entities of the same type | 50 |
+| \`meta_bulk_update_entities\` | Update multiple entities with individual payloads | 50 |
+| \`meta_bulk_update_status\` | Pause/activate/archive multiple entities | 50 |
+| \`meta_adjust_bids\` | Adjust bids on multiple ad sets | 50 |
+
+All bulk operations support partial success — failed items don't block the rest.
+
+---
+
+## Bulk Status Updates
+
+### Step 1: Identify Entities
+
+\`\`\`json
+{
+  "tool": "meta_list_entities",
+  "params": {
+    "entityType": "adSet",
+    "adAccountId": "${adAccountId}",
+    "fields": ["id", "name", "status", "effective_status"]
+  }
+}
+\`\`\`
+
+### Step 2: Execute Status Change
+
+\`\`\`json
+{
+  "tool": "meta_bulk_update_status",
+  "params": {
+    "entityType": "adSet",
+    "entityIds": ["{id1}", "{id2}", "{id3}"],
+    "status": "PAUSED"
+  }
+}
+\`\`\`
+
+Valid statuses: \`ACTIVE\`, \`PAUSED\`, \`ARCHIVED\`
+
+⚠️ **GOTCHA**: Archiving is **irreversible**. Always pause first if you might want to reactivate.
+
+⚠️ **GOTCHA**: Pausing a campaign pauses all its ad sets and ads (via effective_status), even though their individual status fields remain unchanged.
+
+### Step 3: Verify
+
+Check results for \`successful\` and \`failed\` arrays with per-item status.
+
+---
+
+## Bulk Entity Creation
+
+### Step 1: Fetch Schema
+
+**Resource:** \`entity-schema://{entityType}\` and \`entity-examples://{entityType}\`
+
+### Step 2: Build Payloads
+
+\`\`\`json
+{
+  "tool": "meta_bulk_create_entities",
+  "params": {
+    "entityType": "adSet",
+    "adAccountId": "${adAccountId}",
+    "items": [
+      {
+        "name": "Ad Set - US 25-44",
+        "campaign_id": "{campaignId}",
+        "daily_budget": 2500,
+        "bid_amount": 150,
+        "billing_event": "IMPRESSIONS",
+        "optimization_goal": "LINK_CLICKS",
+        "targeting": {
+          "geo_locations": { "countries": ["US"] },
+          "age_min": 25,
+          "age_max": 44
+        },
+        "status": "PAUSED"
+      },
+      {
+        "name": "Ad Set - UK 25-44",
+        "campaign_id": "{campaignId}",
+        "daily_budget": 2000,
+        "bid_amount": 175,
+        "billing_event": "IMPRESSIONS",
+        "optimization_goal": "LINK_CLICKS",
+        "targeting": {
+          "geo_locations": { "countries": ["GB"] },
+          "age_min": 25,
+          "age_max": 44
+        },
+        "status": "PAUSED"
+      }
+    ]
+  }
+}
+\`\`\`
+
+⚠️ **GOTCHA**: Budget values are in **cents**. \`daily_budget: 2500\` = $25.00 USD.
+
+⚠️ **GOTCHA**: Always create entities in \`PAUSED\` status. Activate after verification.
+
+### Step 3: Save IDs from Results
+
+Review the results array. Each successful create returns the new entity ID. Save these for subsequent operations (ad creation, targeting, etc.).
+
+---
+
+## Bulk Entity Updates
+
+### Step 1: Build Update Items
+
+Each item needs an \`entityId\` and a \`data\` object with only the fields to change.
+
+\`\`\`json
+{
+  "tool": "meta_bulk_update_entities",
+  "params": {
+    "entityType": "adSet",
+    "items": [
+      {
+        "entityId": "{adSetId1}",
+        "data": {
+          "daily_budget": 3000,
+          "bid_amount": 200
+        }
+      },
+      {
+        "entityId": "{adSetId2}",
+        "data": {
+          "daily_budget": 3500,
+          "bid_amount": 225
+        }
+      }
+    ]
+  }
+}
+\`\`\`
+
+⚠️ **GOTCHA**: Targeting updates replace entirely. If updating targeting on one ad set, include ALL targeting fields, not just the ones you're changing.
+
+### Step 2: Verify
+
+Check each item in the results for success/failure status.
+
+---
+
+## Batch Bid Adjustments
+
+For ad set bid changes specifically, use the dedicated bid adjustment tool.
+
+### Step 1: Review Current Bids
+
+\`\`\`json
+{
+  "tool": "meta_list_entities",
+  "params": {
+    "entityType": "adSet",
+    "adAccountId": "${adAccountId}",
+    "fields": ["id", "name", "bid_amount", "daily_budget"]
+  }
+}
+\`\`\`
+
+### Step 2: Calculate and Apply
+
+Bid amounts are in **cents**: 100 = $1.00 USD.
+
+\`\`\`json
+{
+  "tool": "meta_adjust_bids",
+  "params": {
+    "adjustments": [
+      {
+        "adSetId": "{adSetId1}",
+        "bidAmount": 250
+      },
+      {
+        "adSetId": "{adSetId2}",
+        "bidAmount": 300
+      }
+    ],
+    "reason": "Increasing bids on top-performing ad sets"
+  }
+}
+\`\`\`
+
+### Step 3: Verify
+
+Each successful adjustment shows previous and new bid amounts.
+
+---
+
+## Handling Partial Failures
+
+All bulk operations return per-item results:
+
+1. Check \`failed\` array for error messages
+2. Common errors: invalid ID, permission denied, policy violation, budget below minimum
+3. Fix and retry only the failed items
+4. After retrying, verify all entities are in expected state
+
+## Safety Checklist
+
+- [ ] Correct \`adAccountId\`
+- [ ] Entity IDs verified by listing first
+- [ ] Budget/bid amounts confirmed as cents (not dollars)
+- [ ] Status changes: understood parent-child impact
+- [ ] Creates: entities set to PAUSED initially
+- [ ] Targeting updates: full targeting spec included (not partial)
+`;
+}
+//# sourceMappingURL=bulk-operations-workflow.prompt.js.map

package/dist/mcp-server/prompts/definitions/bulk-operations-workflow.prompt.js.map

@@ -0,0 +1 @@
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package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.d.ts

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+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const campaignSetupWorkflowPrompt: Prompt;
+export declare function getCampaignSetupWorkflowMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=campaign-setup-workflow.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.d.ts.map

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package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.js

@@ -0,0 +1,111 @@
+export const campaignSetupWorkflowPrompt = {
+    name: "meta_campaign_setup_workflow",
+    description: "Step-by-step guide for creating a complete Meta Ads campaign structure (Campaign > Ad Set > Ad Creative > Ad)",
+    arguments: [
+        {
+            name: "adAccountId",
+            description: "Meta Ad Account ID (e.g., act_123456789)",
+            required: true,
+        },
+    ],
+};
+export function getCampaignSetupWorkflowMessage(args) {
+    const adAccountId = args?.adAccountId || "{adAccountId}";
+    return `# Meta Campaign Setup Workflow
+
+## Prerequisites
+- Ad Account ID: \`${adAccountId}\`
+- Verify account access: \`meta_list_ad_accounts\`
+
+## Step 1: Create Campaign
+
+\`\`\`json
+meta_create_entity({
+  "entityType": "campaign",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Your Campaign Name",
+    "objective": "OUTCOME_TRAFFIC",
+    "status": "PAUSED",
+    "special_ad_categories": [],
+    "daily_budget": 5000
+  }
+})
+\`\`\`
+
+**Campaign Objectives:** OUTCOME_AWARENESS, OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OUTCOME_LEADS, OUTCOME_SALES, OUTCOME_APP_PROMOTION
+
+## Step 2: Create Ad Creative(s)
+
+\`\`\`json
+meta_create_entity({
+  "entityType": "adCreative",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Creative Name",
+    "object_story_spec": {
+      "page_id": "YOUR_PAGE_ID",
+      "link_data": {
+        "link": "https://example.com",
+        "message": "Your ad copy",
+        "name": "Headline",
+        "call_to_action": { "type": "LEARN_MORE" },
+        "image_hash": "YOUR_IMAGE_HASH"
+      }
+    }
+  }
+})
+\`\`\`
+
+## Step 3: Create Ad Set(s)
+
+\`\`\`json
+meta_create_entity({
+  "entityType": "adSet",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Ad Set Name",
+    "campaign_id": "CAMPAIGN_ID_FROM_STEP_1",
+    "optimization_goal": "LINK_CLICKS",
+    "billing_event": "IMPRESSIONS",
+    "daily_budget": 5000,
+    "targeting": {
+      "age_min": 25,
+      "age_max": 55,
+      "geo_locations": { "countries": ["US"] }
+    },
+    "status": "PAUSED"
+  }
+})
+\`\`\`
+
+## Step 4: Create Ad(s)
+
+\`\`\`json
+meta_create_entity({
+  "entityType": "ad",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Ad Name",
+    "adset_id": "ADSET_ID_FROM_STEP_3",
+    "creative": { "creative_id": "CREATIVE_ID_FROM_STEP_2" },
+    "status": "PAUSED"
+  }
+})
+\`\`\`
+
+## Step 5: Verify & Activate
+
+1. Review: \`meta_get_entity\` for each created entity
+2. Preview: \`meta_get_ad_preview\` to see ad appearance
+3. Activate: \`meta_bulk_update_status\` to set ACTIVE
+
+## Common Gotchas
+
+- Budget values are in **cents** (5000 = $50)
+- Campaigns require \`special_ad_categories\` (use [] if none)
+- targeting field **replaces entirely** on updates
+- Data reporting lags up to 48 hours
+`;
+}
+//# sourceMappingURL=campaign-setup-workflow.prompt.js.map

package/dist/mcp-server/prompts/definitions/campaign-setup-workflow.prompt.js.map

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package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.d.ts

@@ -0,0 +1,4 @@
+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const creativeUploadWorkflowPrompt: Prompt;
+export declare function getCreativeUploadWorkflowMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=creative-upload-workflow.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.d.ts.map

@@ -0,0 +1 @@
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package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.js

@@ -0,0 +1,160 @@
+export const creativeUploadWorkflowPrompt = {
+    name: "creative_upload_workflow",
+    description: "Step-by-step guide for uploading creative assets and creating Meta Ads creatives (images and videos)",
+    arguments: [
+        {
+            name: "adAccountId",
+            description: "Meta Ad Account ID (e.g., act_1234567890)",
+            required: true,
+        },
+        {
+            name: "creativeType",
+            description: "Type of creative to create: image or video",
+            required: false,
+        },
+    ],
+};
+export function getCreativeUploadWorkflowMessage(args) {
+    const adAccountId = args?.adAccountId || "{adAccountId}";
+    const creativeType = args?.creativeType || "image";
+    return `# Meta Ads Creative Upload Workflow
+
+## Prerequisites
+- Ad Account ID: \`${adAccountId}\`
+- A publicly accessible URL for your media file
+
+## Overview
+Meta Ads creative workflow: Upload media → Create Ad Creative → Attach to Ad
+
+---
+
+## Step 1: Upload ${creativeType === "video" ? "Video" : "Image"}
+
+${creativeType === "video"
+        ? `
+\`\`\`json
+meta_upload_video({
+  "adAccountId": "${adAccountId}",
+  "mediaUrl": "https://example.com/your-video.mp4",
+  "title": "Campaign Video Title"
+})
+\`\`\`
+
+⚠️ **GOTCHA**: Video processing can take 1-5 minutes. The tool polls automatically and returns when ready (status: "ready"). If status is "processing", wait and retry.
+
+**Video requirements:**
+- Formats: MP4, MOV (H.264 recommended)
+- Buffered proxy upload limit applies; use moderate-size assets and chunked workflows for very large videos
+- Min resolution 120x120px
+- Feed ads: up to 240 min duration
+`
+        : `
+\`\`\`json
+meta_upload_image({
+  "adAccountId": "${adAccountId}",
+  "mediaUrl": "https://example.com/your-banner.jpg",
+  "name": "Campaign Banner"
+})
+\`\`\`
+
+**Returns:** \`imageHash\` — save this for Step 2.
+
+**Image requirements:**
+- Formats: JPEG, PNG, GIF
+- Max 30MB
+- Recommended: 1200x628px (1.91:1 ratio) for link ads
+- Square 1080x1080px for Stories/Reels
+`}
+
+## Step 2: Create Ad Creative
+
+${creativeType === "video"
+        ? `
+\`\`\`json
+meta_create_entity({
+  "entityType": "adCreative",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Video Creative - Campaign Name",
+    "object_story_spec": {
+      "page_id": "{your_page_id}",
+      "video_data": {
+        "video_id": "{videoId_from_step_1}",
+        "message": "Your ad copy here",
+        "call_to_action": {
+          "type": "LEARN_MORE",
+          "value": { "link": "https://yoursite.com" }
+        }
+      }
+    }
+  }
+})
+\`\`\`
+`
+        : `
+\`\`\`json
+meta_create_entity({
+  "entityType": "adCreative",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "name": "Image Creative - Campaign Name",
+    "object_story_spec": {
+      "page_id": "{your_page_id}",
+      "link_data": {
+        "image_hash": "{imageHash_from_step_1}",
+        "link": "https://yoursite.com",
+        "message": "Your ad copy here",
+        "call_to_action": {
+          "type": "LEARN_MORE",
+          "value": { "link": "https://yoursite.com" }
+        }
+      }
+    }
+  }
+})
+\`\`\`
+`}
+
+⚠️ **GOTCHA**: You must own a Facebook Page to create ads. Get page_id by calling Meta's Page API or checking your Business Manager.
+
+## Step 3: Preview Creative
+
+\`\`\`json
+meta_get_ad_preview({
+  "adId": "{ad_id}"
+})
+\`\`\`
+
+## Step 4: Create Ad with Creative
+
+\`\`\`json
+meta_create_entity({
+  "entityType": "ad",
+  "adAccountId": "${adAccountId}",
+  "data": {
+    "adset_id": "{your_adset_id}",
+    "creative": { "creative_id": "{creativeId_from_step_2}" },
+    "status": "PAUSED",
+    "name": "Your Ad Name"
+  }
+})
+\`\`\`
+
+## Common Errors
+
+| Error | Cause | Fix |
+|-------|-------|-----|
+| "Invalid image" | Wrong format or dimensions | Use JPEG/PNG, check dimensions |
+| "Video processing failed" | Codec issue | Re-encode to H.264 MP4 |
+| "Page required" | No Facebook Page | Create/connect a Page in Business Manager |
+| "Creative rejected" | Policy violation | Review Meta ad policies |
+
+## Success Criteria
+- [ ] Media uploaded (imageHash or videoId obtained)
+- [ ] Ad Creative created (creativeId obtained)
+- [ ] Ad created with creative in PAUSED status
+- [ ] Preview reviewed before activating
+
+`;
+}
+//# sourceMappingURL=creative-upload-workflow.prompt.js.map

package/dist/mcp-server/prompts/definitions/creative-upload-workflow.prompt.js.map

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package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.d.ts

@@ -0,0 +1,4 @@
+import type { Prompt } from "@modelcontextprotocol/sdk/types.js";
+export declare const crossPlatformCampaignSetupPrompt: Prompt;
+export declare function getCrossPlatformCampaignSetupMessage(args?: Record<string, string>): string;
+//# sourceMappingURL=cross-platform-campaign-setup.prompt.d.ts.map

package/dist/mcp-server/prompts/definitions/cross-platform-campaign-setup.prompt.d.ts.map

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