@c15t/react 3.2.0-canary.0 → 3.2.0

package/docs/integrations/marketo.md

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+---
+title: Marketo Munchkin
+description: Load Adobe Marketo Munchkin after marketing consent, configure its
+  account and cookie options, and verify tracking and revocation with c15t.
+seoTitle: Marketo Munchkin cookie consent with c15t
+seoDescription: Wait for marketing consent before loading Marketo Munchkin. Set
+  your account ID, configure cookies and check revocation with c15t.
+icon: chart-line
+group: integrations
+---
+
+Munchkin is Adobe Marketo's script for tracking known and anonymous leads on
+your site. The c15t `marketoMunchkin` helper waits for `marketing` consent
+before it requests Munchkin or initializes tracking. Until then, it creates no
+Munchkin global, cookie or browser storage.
+
+Munchkin has no API to stop tracking. When the visitor withdraws, c15t removes
+the loader and reloads the page, and the reload ends tracking.
+
+## Configure Marketo Munchkin
+
+Copy your Munchkin account ID from Marketo's installation snippet. Then remove
+the Munchkin tag from your site, so that c15t controls when it loads.
+
+| Package manager | Command                          |
+| :-------------- | :------------------------------- |
+| npm             | `npm install @c15t/integrations` |
+| pnpm            | `pnpm add @c15t/integrations`    |
+| yarn            | `yarn add @c15t/integrations`    |
+| bun             | `bun add @c15t/integrations`     |
+
+```ts title="src/consent-scripts.ts"
+import { marketoMunchkin } from '@c15t/integrations/marketo';
+
+export const scripts = [marketoMunchkin({ munchkinId: 'AAA-BBB-CCC' })];
+```
+
+## Register the scripts
+
+Complete your [framework quickstart](https://c15t.com/docs/frameworks) first. Keep its Inth
+endpoint, policy, styles and consent UI. Remove the vendor's original script,
+SDK initializer or tag-manager entry, so the vendor loads only through c15t.
+
+The vendor pages put the helper in `src/consent-scripts.ts`. If your framework
+quickstart already has a `scripts` array, such as the one in `c15t.config.ts`
+in the Next.js guide, add the helper to that array instead of creating a
+second file.
+The `scripts` export is a configuration, not an initializer. Add it to the c15t provider you already have, at the registration
+point for your framework below. These are edits to that provider, not a second
+provider.
+
+**Next.js**
+
+Add the configuration to `scripts` in `c15t.config.ts`, next to
+`next.config.ts`:
+
+```ts title="c15t.config.ts"
+import { defineConsentConfig } from 'c15t/next';
+import { scripts } from './src/consent-scripts';
+
+export default defineConsentConfig({ scripts });
+```
+
+Keep the rest of your config, such as `mode` and `routePrefix`, in the
+same call. `ConsentRoot` reads the config in the browser, so the layout
+keeps passing only `state`. App Router, Pages Router and static export all
+read the same file. See
+[Next.js scripts and embeds](https://c15t.com/docs/frameworks/next/scripts).
+
+**TanStack Start**
+
+Import the configuration into your root route and pass it to the existing
+`ConsentRoot` as a top-level prop. Keep the loader from the
+[TanStack Start quickstart](https://c15t.com/docs/frameworks/tanstack-start/quickstart):
+
+```tsx title="src/routes/__root.tsx"
+import { scripts } from '../consent-scripts';
+
+<ConsentRoot state={consent} scripts={scripts}>
+```
+
+Import vendor helpers in the root route module, not in a server function.
+A server function's return value must be serializable, and script
+configurations carry callbacks. See
+[TanStack Start scripts](https://c15t.com/docs/frameworks/tanstack-start/scripts).
+
+**React**
+
+Add the configuration to the existing `ConsentProvider` options, next to
+`mode`:
+
+```tsx title="src/consent.tsx"
+import { scripts } from './consent-scripts';
+
+<ConsentProvider options={{ mode, scripts }}>
+```
+
+`mode` is the `manifest()` value from the
+[React quickstart](../frameworks/react/quickstart.md). Keep the banner,
+dialog and preferences link inside the provider. See
+[React scripts and embeds](../frameworks/react/scripts.md).
+
+**Nuxt**
+
+Register the scripts under the `c15t` key in `app/app.config.ts`. Adjust the
+relative import to where you created `consent-scripts.ts`:
+
+```ts title="app/app.config.ts"
+import { scripts } from '../src/consent-scripts';
+
+export default defineAppConfig({
+  c15t: { scripts },
+});
+```
+
+The Nuxt module merges this over its options in `nuxt.config.ts` and starts
+one script loader in the browser after hydration, once it has applied the
+visitor's stored choice and privacy signals. Keep `scripts` out of
+`nuxt.config.ts`, which reaches the browser as JSON and drops the vendor
+callbacks. Write the vendor IDs into `consent-scripts.ts`. See
+[Nuxt scripts and embeds](https://c15t.com/docs/frameworks/nuxt/scripts).
+
+**Vue**
+
+Pass the scripts to the existing `c15tVue` plugin call in `src/main.ts`:
+
+```ts title="src/main.ts"
+import { c15tVue, manifest } from 'c15t/vue/vue-plugin';
+import { scripts } from './consent-scripts';
+
+app.use(c15tVue, {
+  mode: manifest(),
+  scripts,
+});
+```
+
+Keep your existing `mode` and other options. The plugin starts one
+script loader when the app mounts, after it has applied the visitor's stored
+choice. Do not also call `createScriptLoader` from a component. See
+[Vue scripts and embeds](https://c15t.com/docs/frameworks/vue/scripts).
+
+**Astro**
+
+Add the scripts to the client entrypoint from the
+[Astro quickstart](https://c15t.com/docs/frameworks/astro/quickstart), `src/c15t.client.ts`,
+which the integration finds on its own. Keep `astro.config.mjs` as it is.
+If the module already exports scripts, combine the two arrays.
+
+```ts title="src/c15t.client.ts"
+import type { C15tClientOptionsExtension } from 'c15t/astro';
+import { scripts } from './consent-scripts';
+
+export default { scripts } satisfies C15tClientOptionsExtension;
+```
+
+Vendor helpers contain callbacks, and the integration options in
+`astro.config.mjs` are serialized into the page, so do not put helpers in
+the integration's `scripts` option. The integration passes the client
+entrypoint to the one runtime every page shares, including across
+`ClientRouter` navigation.
+
+**Svelte**
+
+Import the scripts in the component that owns your existing provider and
+pass them as a top-level prop:
+
+```svelte title="src/App.svelte"
+<script lang="ts">
+  import { ConsentProvider, manifest } from 'c15t/svelte';
+  import { scripts } from './consent-scripts';
+</script>
+
+<ConsentProvider mode={manifest()} {scripts}>
+  <!-- Keep your application, consent UI and preferences link here. -->
+</ConsentProvider>
+```
+
+Retain the styles and consent UI from the [Svelte quickstart](https://c15t.com/docs/frameworks/svelte/quickstart).
+The provider owns the loader and disposes it on unmount.
+
+**SvelteKit**
+
+Add the scripts to the existing `ConsentRoot` in the root layout. Keep the
+handle and the layout load from the [SvelteKit quickstart](https://c15t.com/docs/frameworks/sveltekit/quickstart).
+
+```svelte title="src/routes/+layout.svelte"
+<script lang="ts">
+  import { ConsentRoot } from 'c15t/svelte';
+  import { scripts } from '../consent-scripts';
+
+  let { children, data } = $props();
+</script>
+
+<ConsentRoot state={data.consent} {scripts}>
+  {@render children()}
+  <!-- Keep your consent UI and preferences link here. -->
+</ConsentRoot>
+```
+
+Import vendor helpers in the layout component, not in `+layout.server.ts`:
+a server load cannot send functions to the browser. Prerendered, static and
+SPA-mode pages use the same `scripts` prop. If you pass an externally owned
+`runtime` to the provider, register scripts when creating that runtime instead.
+
+**HTML**
+
+The helpers in `@c15t/integrations` are ES modules that need a bundler. On a
+page that loads the c15t script tag, paste the vendor's own snippet instead
+and keep it inert until its category is allowed:
+
+```html
+<script type="text/plain" data-c15t-category="measurement">
+  // The vendor's snippet, unchanged
+</script>
+```
+
+Use the category this guide names for the vendor. c15t runs the snippet
+once that category is allowed, and reloads the page when the visitor
+withdraws it. Helper options on this page, such as `loadMode`, do not apply
+to a pasted snippet. See [HTML scripts](https://c15t.com/docs/frameworks/html/scripts).
+
+**JavaScript**
+
+Pass the scripts to `init()` from `@c15t/browser`, next to your mode:
+
+```ts
+import { init, manifest } from '@c15t/browser';
+import { scripts } from './consent-scripts';
+
+const consent = init({
+  mode: manifest(),
+  scripts,
+});
+```
+
+Keep the mode from your quickstart. With
+`createConsentRuntime` from `c15t/runtime`, pass `scripts` to it instead.
+A kernel you create yourself needs a loader from
+`c15t/modules/script-loader`. Attach one loader per kernel. See
+[JavaScript scripts](https://c15t.com/docs/frameworks/javascript/scripts).
+
+## Options
+
+| Option        | Default                                    | Behavior                                                                                                                |
+| ------------- | ------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------- |
+| `munchkinId`  | Required                                   | Public account ID. Whitespace is trimmed. If it's missing or blank, c15t logs an error and never loads Munchkin.        |
+| `initOptions` | `{}`                                       | Passed to `Munchkin.init`, for example `cookieAnon`, `anonymizeIP`, `apiOnly` and `cookieLifeDays`.                     |
+| `category`    | `marketing`                                | Consent condition that gates the whole loader.                                                                          |
+| `scriptUrl`   | `https://munchkin.marketo.net/munchkin.js` | Custom or proxied loader URL. Blank values use the default. Other Munchkin requests need their own proxy configuration. |
+
+`cookieAnon: false` stops Munchkin from creating cookies for new anonymous
+visitors and tracking them. It is not a consent switch. Visitors who already
+have a tracking cookie are still tracked.
+
+## Loading and revocation
+
+After consent, c15t downloads the SDK and calls `Munchkin.init` once with the
+account ID and `initOptions`. If the visitor withdraws while the SDK
+downloads, the helper skips initialization. Changes to other categories don't
+initialize Munchkin again.
+
+Keep `reloadOnConsentRevoked` enabled. Removing the loader doesn't stop the
+running SDK or its listeners. The next page doesn't load Munchkin while its
+consent is denied.
+
+## Cookies and storage
+
+Munchkin can set `_mkto_trk` for two years by default. The reload doesn't
+remove it. Marketo's separate `marketo_opt_out=true` URL flow sets
+`mkto_opt_out` and turns tracking off. The helper doesn't set that opt-out,
+because it would also block tracking after a later consent grant.
+
+## Verify Marketo Munchkin
+
+Filter the Network panel by `munchkin.marketo.net`. Before consent, check that
+there is no loader request, no `window.Munchkin`, no `_mkto_trk` cookie and no
+vendor browser storage. Allow the category set in `category`, which defaults
+to `marketing`, and check that the SDK loads and initializes. Reject that
+category again and check that the reloaded page makes no Munchkin request. For
+example, with `category: 'experience'`, allow and reject `experience`.
+
+Sources: Adobe's [async installation snippet](https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/javascriptapi/leadtracking/lead-tracking)
+and [configuration reference](https://experienceleague.adobe.com/en/docs/marketo-developer/marketo/javascriptapi/leadtracking/configuration).
+
+Test in a private window with an opt-in policy. Open DevTools Network, disable
+the cache and filter by the vendor's domain:
+
+1. Load the page. No request goes to the vendor before you choose.
+2. Click Reject, then reload. There is still no vendor request.
+3. Open Privacy settings and allow the helper's category. The vendor script
+   loads without a page reload.
+4. Turn the category off again and save. c15t reloads the page, and the new
+   page makes no vendor request.
+
+c15t reloads on revocation because removing a script element does not stop
+code that already ran. The vendor's listeners, timers and queued events stay
+alive until the page unloads. If you set `reloadOnConsentRevoked: false`, stop
+the vendor yourself. Register a callback-only script whose `onConsentChange`
+calls the vendor's opt-out API, as shown in
+[custom integrations](./building-integrations.md), and check the
+permission before each of your own event calls. The reload does not delete
+cookies the vendor already set; see
+[clear on revocation for your framework](./overview.md#vendor-switches-and-cookie-cleanup).
+
+The helper lists its vendor by name in the preference dialog, so a visitor can
+turn it off inside an allowed category. See
+[vendor consent for your framework](./overview.md#vendor-switches-and-cookie-cleanup). The
+[consent verification guide](../guides/verify-consent.md) covers navigation,
+expiry and hosting checks.