@brandsystem/mcp 0.3.0

package/dist/tools/brand-build-personas.js

@@ -0,0 +1,436 @@
+import { z } from "zod";
+import { BrandDir } from "../lib/brand-dir.js";
+import { buildResponse, safeParseParams } from "../lib/response.js";
+import { SCHEMA_VERSION } from "../schemas/index.js";
+import { ERROR_CODES } from "../types/index.js";
+// ─── Parameters ──────────────────────────────────────────────────────────────
+const paramsShape = {
+    mode: z
+        .enum(["interview", "record", "list"])
+        .default("interview")
+        .describe("'interview' returns questions for building a new persona; 'record' writes persona data to strategy.yaml; 'list' shows all existing personas"),
+    persona_id: z
+        .string()
+        .optional()
+        .describe("ID of persona to update (for record mode, e.g. 'PER-001'). Omit to create a new persona."),
+    answers: z
+        .string()
+        .optional()
+        .describe("JSON string with persona fields (for record mode)"),
+};
+const ParamsSchema = z.object(paramsShape);
+const PERSONA_QUESTIONS = [
+    {
+        number: 1,
+        key: "role",
+        question: "Who is this person? Title and day-to-day responsibility?",
+        maps_to: "role_tag, seniority",
+    },
+    {
+        number: 2,
+        key: "core_tension",
+        question: "What's their core tension — the internal conflict that makes them a buyer?",
+        maps_to: "core_tension",
+    },
+    {
+        number: 3,
+        key: "objections",
+        question: "Top 2-3 objections to working with someone like you?",
+        maps_to: "key_objections",
+    },
+    {
+        number: 4,
+        key: "information_needs",
+        question: "What do they need to believe at each stage to move forward?",
+        maps_to: "information_needs (first_touch, context_and_meaning, validation_and_proof, decision_support)",
+    },
+    {
+        number: 5,
+        key: "narrative_emphasis",
+        question: "Which of your brand's messages resonate most with this person?",
+        maps_to: "narrative_emphasis",
+    },
+    {
+        number: 6,
+        key: "preferred_channels",
+        question: "Where does this person pay attention?",
+        maps_to: "preferred_channels",
+    },
+    {
+        number: 7,
+        key: "decision_authority",
+        question: "What's their role in the buying decision?",
+        maps_to: "decision_authority",
+    },
+];
+// ─── Helpers ─────────────────────────────────────────────────────────────────
+function getEmptyStrategy() {
+    return {
+        schema_version: SCHEMA_VERSION,
+        session: 4,
+        personas: [],
+        journey_stages: [],
+        messaging_matrix: [],
+        themes: [],
+    };
+}
+function nextPersonaId(existing) {
+    if (existing.length === 0)
+        return "PER-001";
+    // Find the highest numeric suffix
+    let max = 0;
+    for (const p of existing) {
+        const match = p.id.match(/PER-(\d+)/);
+        if (match) {
+            const num = parseInt(match[1], 10);
+            if (num > max)
+                max = num;
+        }
+    }
+    return `PER-${String(max + 1).padStart(3, "0")}`;
+}
+/**
+ * Split freeform text into an array on newlines, periods, semicolons, or "and" boundaries.
+ */
+function splitFreeform(text, splitOn) {
+    if (!text || !text.trim())
+        return [];
+    const separator = splitOn === "channels"
+        ? /[,;\n]+/
+        : /[\n.;]+/;
+    return text
+        .split(separator)
+        .map((s) => s.trim())
+        .filter((s) => s.length > 0);
+}
+function generateNameFromRole(roleTag) {
+    // "VP Marketing" → "The VP of Marketing"
+    const cleaned = roleTag.trim();
+    if (cleaned.toLowerCase().startsWith("the "))
+        return cleaned;
+    return `The ${cleaned}`;
+}
+// ─── Interview mode ──────────────────────────────────────────────────────────
+async function handleInterview(brandDir) {
+    let clientName = "this brand";
+    try {
+        const config = await brandDir.readConfig();
+        clientName = config.client_name;
+    }
+    catch {
+        // no config
+    }
+    // Read existing strategy for context
+    let existingPersonas = [];
+    let hasStrategy = false;
+    if (await brandDir.hasStrategy()) {
+        hasStrategy = true;
+        const strategy = await brandDir.readStrategy();
+        existingPersonas = strategy.personas ?? [];
+    }
+    // Read messaging for narrative context (if available)
+    let perspectiveContext = null;
+    try {
+        if (await brandDir.hasMessaging()) {
+            const messaging = await brandDir.readMessaging();
+            if (messaging.perspective) {
+                perspectiveContext = messaging.perspective.one_liner ?? null;
+            }
+        }
+    }
+    catch {
+        // no messaging
+    }
+    return buildResponse({
+        what_happened: hasStrategy
+            ? `Strategy file exists with ${existingPersonas.length} persona(s). Ready to build another.`
+            : `No strategy.yaml yet. Starting fresh persona building for "${clientName}".`,
+        next_steps: [
+            "Present the interview questions below — work through one persona at a time",
+            "After gathering answers, call brand_build_personas with mode='record' and answers=<JSON>",
+            "Most brands have 3-5 personas",
+        ],
+        data: {
+            client_name: clientName,
+            existing_personas: existingPersonas.map((p) => ({
+                id: p.id,
+                name: p.name,
+                role: p.role_tag,
+                status: p.status,
+            })),
+            interview: {
+                questions: PERSONA_QUESTIONS,
+            },
+            ...(perspectiveContext
+                ? { brand_context: { one_liner: perspectiveContext } }
+                : {}),
+            conversation_guide: { instruction: [
+                    `You are building buyer personas for "${clientName}".`,
+                    "",
+                    "HOW TO RUN THIS INTERVIEW:",
+                    "1. Work through ONE persona at a time.",
+                    "2. Ask for a name/nickname first ('Let's give this persona a name — something memorable like The Overwhelmed VP').",
+                    "3. Then walk through each question conversationally — do NOT dump all 7 at once.",
+                    "4. Listen for answers, probe for specificity, then move to the next question.",
+                    "5. After gathering all answers for one persona, call brand_build_personas with mode='record' to save.",
+                    "6. After recording, ask 'Want to add another persona? Most brands have 3-5.'",
+                    "7. Suggest marking personas as 'Hypothesis' if unvalidated.",
+                    "",
+                    "TONE: Strategic advisor — curious, pushing for actionable specificity.",
+                    "GOAL: Get personas that are specific enough to drive content decisions, not vague demographics.",
+                    "",
+                    "KEY INSIGHT FOR Q2 (core_tension):",
+                    "The best personas have a tension that's emotional, not just functional.",
+                    "'Needs better reporting' is functional. 'Terrified of presenting numbers they can't defend' is a tension.",
+                    "",
+                    "KEY INSIGHT FOR Q4 (information_needs):",
+                    "Walk through the four stages: first_touch (what catches attention), context_and_meaning (what builds understanding),",
+                    "validation_and_proof (what builds confidence), decision_support (what closes the deal).",
+                ].join("\n") },
+        },
+    });
+}
+// ─── Record mode ─────────────────────────────────────────────────────────────
+async function handleRecord(brandDir, personaId, answersRaw) {
+    let answers;
+    try {
+        answers = JSON.parse(answersRaw);
+    }
+    catch {
+        return buildResponse({
+            what_happened: "Failed to parse answers — invalid JSON",
+            next_steps: ["Provide answers as a valid JSON string"],
+            data: { error: ERROR_CODES.INVALID_JSON, raw: answersRaw },
+        });
+    }
+    // Read or create strategy
+    let strategy;
+    if (await brandDir.hasStrategy()) {
+        strategy = await brandDir.readStrategy();
+    }
+    else {
+        strategy = getEmptyStrategy();
+    }
+    // Ensure personas array exists
+    if (!strategy.personas) {
+        strategy.personas = [];
+    }
+    const isUpdate = !!personaId;
+    let existingIdx = -1;
+    if (isUpdate) {
+        existingIdx = strategy.personas.findIndex((p) => p.id === personaId);
+        if (existingIdx === -1) {
+            return buildResponse({
+                what_happened: `Persona "${personaId}" not found`,
+                next_steps: [
+                    "Check the persona ID — use brand_build_personas mode='list' to see existing personas",
+                ],
+                data: {
+                    error: ERROR_CODES.PERSONA_NOT_FOUND,
+                    valid_ids: strategy.personas.map((p) => p.id),
+                },
+            });
+        }
+    }
+    // Parse fields from answers
+    const roleTag = answers.role_tag ?? answers.role ?? "";
+    const seniority = answers.seniority ?? "";
+    const name = answers.name ||
+        (roleTag ? generateNameFromRole(roleTag) : "Unnamed Persona");
+    // Parse key_objections: accept array or freeform string
+    let keyObjections = [];
+    if (Array.isArray(answers.key_objections)) {
+        keyObjections = answers.key_objections.filter((s) => typeof s === "string" && s.trim());
+    }
+    else if (typeof answers.key_objections === "string") {
+        keyObjections = splitFreeform(answers.key_objections, "objections");
+    }
+    else if (typeof answers.objections === "string") {
+        keyObjections = splitFreeform(answers.objections, "objections");
+    }
+    else if (Array.isArray(answers.objections)) {
+        keyObjections = answers.objections.filter((s) => typeof s === "string" && s.trim());
+    }
+    // Parse preferred_channels: accept array or comma-separated string
+    let preferredChannels = [];
+    if (Array.isArray(answers.preferred_channels)) {
+        preferredChannels = answers.preferred_channels.filter((s) => typeof s === "string" && s.trim());
+    }
+    else if (typeof answers.preferred_channels === "string") {
+        preferredChannels = splitFreeform(answers.preferred_channels, "channels");
+    }
+    else if (typeof answers.channels === "string") {
+        preferredChannels = splitFreeform(answers.channels, "channels");
+    }
+    else if (Array.isArray(answers.channels)) {
+        preferredChannels = answers.channels.filter((s) => typeof s === "string" && s.trim());
+    }
+    // Parse information_needs
+    const infoNeeds = answers.information_needs ?? {};
+    const informationNeeds = {
+        first_touch: infoNeeds.first_touch ?? "",
+        context_and_meaning: infoNeeds.context_and_meaning ?? "",
+        validation_and_proof: infoNeeds.validation_and_proof ?? "",
+        decision_support: infoNeeds.decision_support ?? "",
+    };
+    // Parse narrative_emphasis
+    const narrativeRaw = answers.narrative_emphasis ?? {};
+    const narrativeEmphasis = {
+        primary: narrativeRaw.primary ?? "",
+        ...(narrativeRaw.secondary
+            ? { secondary: narrativeRaw.secondary }
+            : {}),
+        ...(narrativeRaw.elements
+            ? { elements: narrativeRaw.elements }
+            : {}),
+    };
+    // Build the persona
+    const id = isUpdate ? personaId : nextPersonaId(strategy.personas);
+    const status = answers.status ?? "Hypothesis";
+    const persona = {
+        id,
+        name,
+        role_tag: roleTag,
+        seniority,
+        decision_authority: answers.decision_authority ?? "",
+        status,
+        core_tension: answers.core_tension ?? "",
+        key_objections: keyObjections,
+        information_needs: informationNeeds,
+        narrative_emphasis: narrativeEmphasis,
+        preferred_channels: preferredChannels,
+        ...(answers.company_stage
+            ? {
+                company_stage: Array.isArray(answers.company_stage)
+                    ? answers.company_stage
+                    : [answers.company_stage],
+            }
+            : {}),
+        ...(answers.source ? { source: answers.source } : {}),
+    };
+    // Insert or update
+    const changes = [];
+    if (isUpdate) {
+        strategy.personas[existingIdx] = persona;
+        changes.push(`Updated persona ${id} ("${name}")`);
+    }
+    else {
+        strategy.personas.push(persona);
+        changes.push(`Added persona ${id} ("${name}")`);
+    }
+    // Write back
+    await brandDir.writeStrategy(strategy);
+    const totalPersonas = strategy.personas.length;
+    return buildResponse({
+        what_happened: isUpdate
+            ? `Updated persona ${id} ("${name}") in strategy.yaml`
+            : `Recorded new persona ${id} ("${name}") to strategy.yaml`,
+        next_steps: totalPersonas < 3
+            ? [
+                `${totalPersonas} persona(s) so far. Most brands need 3-5.`,
+                "Ask if the user wants to add another persona",
+                "Run brand_build_personas mode='interview' to start the next one",
+            ]
+            : [
+                `${totalPersonas} persona(s) recorded. Good coverage for most brands.`,
+                "Ask if any more personas are needed, or move on to journey stages",
+            ],
+        data: {
+            persona_id: id,
+            persona_name: name,
+            changes,
+            total_personas: totalPersonas,
+            all_personas: strategy.personas.map((p) => ({
+                id: p.id,
+                name: p.name,
+                role: p.role_tag,
+                status: p.status,
+            })),
+            conversation_guide: isUpdate
+                ? { instruction: `Persona "${name}" updated. Ask if any other personas need changes, or if they want to add a new one.` }
+                : { instruction: `Persona "${name}" recorded. Ask: "Want to add another persona? Most brands have 3-5." Suggest marking unvalidated personas as 'Hypothesis'.` },
+        },
+    });
+}
+// ─── List mode ───────────────────────────────────────────────────────────────
+async function handleList(brandDir) {
+    if (!(await brandDir.hasStrategy())) {
+        return buildResponse({
+            what_happened: "No strategy.yaml found — no personas exist yet",
+            next_steps: [
+                "Run brand_build_personas mode='interview' to start building personas",
+            ],
+            data: { personas: [], total: 0 },
+        });
+    }
+    const strategy = await brandDir.readStrategy();
+    const personas = strategy.personas ?? [];
+    if (personas.length === 0) {
+        return buildResponse({
+            what_happened: "Strategy file exists but contains no personas",
+            next_steps: [
+                "Run brand_build_personas mode='interview' to start building personas",
+            ],
+            data: { personas: [], total: 0 },
+        });
+    }
+    return buildResponse({
+        what_happened: `Found ${personas.length} persona(s) in strategy.yaml`,
+        next_steps: [
+            "Review personas with the user",
+            "Use mode='record' with persona_id to update any persona",
+            "Use mode='interview' to add a new persona",
+        ],
+        data: {
+            personas: personas.map((p) => ({
+                id: p.id,
+                name: p.name,
+                role_tag: p.role_tag,
+                status: p.status,
+                core_tension: p.core_tension,
+                key_objections: p.key_objections,
+                decision_authority: p.decision_authority,
+                preferred_channels: p.preferred_channels,
+            })),
+            total: personas.length,
+        },
+    });
+}
+// ─── Main handler ────────────────────────────────────────────────────────────
+async function handler(input) {
+    const brandDir = new BrandDir(process.cwd());
+    if (!(await brandDir.exists())) {
+        return buildResponse({
+            what_happened: "No .brand/ directory found",
+            next_steps: ["Run brand_start first to create a brand system"],
+            data: { error: ERROR_CODES.NOT_INITIALIZED },
+        });
+    }
+    if (input.mode === "interview") {
+        return handleInterview(brandDir);
+    }
+    if (input.mode === "list") {
+        return handleList(brandDir);
+    }
+    // Record mode — validate required params
+    if (!input.answers) {
+        return buildResponse({
+            what_happened: "Missing required parameter: answers",
+            next_steps: [
+                "Provide answers as a JSON string with persona fields (role_tag, core_tension, key_objections, etc.)",
+            ],
+            data: { error: ERROR_CODES.MISSING_ANSWERS },
+        });
+    }
+    return handleRecord(brandDir, input.persona_id, input.answers);
+}
+// ─── Registration ────────────────────────────────────────────────────────────
+export function register(server) {
+    server.tool("brand_build_personas", "Build buyer personas through a guided 7-question interview — role, core tension, objections, information needs per journey stage, narrative emphasis, preferred channels, and decision authority. Mode 'interview' returns questions. Mode 'record' saves a persona (auto-generates ID like PER-001, parses freeform text). Mode 'list' shows all personas. Most brands need 3-5 personas. Part of Session 4. Returns persona data and total count.", paramsShape, async (args) => {
+        const parsed = safeParseParams(ParamsSchema, args);
+        if (!parsed.success)
+            return parsed.response;
+        return handler(parsed.data);
+    });
+}
+//# sourceMappingURL=brand-build-personas.js.map

package/dist/tools/brand-build-personas.js.map

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package/dist/tools/brand-build-themes.d.ts

@@ -0,0 +1,3 @@
+import type { McpServer } from "@modelcontextprotocol/sdk/server/mcp.js";
+export declare function register(server: McpServer): void;
+//# sourceMappingURL=brand-build-themes.d.ts.map

package/dist/tools/brand-build-themes.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-build-themes.d.ts","sourceRoot":"","sources":["../../src/tools/brand-build-themes.ts"],"names":[],"mappings":"AACA,OAAO,KAAK,EAAE,SAAS,EAAE,MAAM,yCAAyC,CAAC;AAgkBzE,wBAAgB,QAAQ,CAAC,MAAM,EAAE,SAAS,QAWzC"}