@braedenbuilds/crawl-sim 1.3.1 → 1.4.0

package/.claude-plugin/marketplace.json

@@ -9,7 +9,7 @@
       "name": "crawl-sim",
       "source": "./",
       "description": "Multi-bot web crawler simulator — audit how Googlebot, GPTBot, ClaudeBot, and PerplexityBot see your site",
-      "version": "1.3.1"
+      "version": "1.4.0"
     }
   ]
 }

package/.claude-plugin/plugin.json

@@ -1,6 +1,6 @@
 {
   "name": "crawl-sim",
-  "version": "1.3.1",
+  "version": "1.4.0",
   "description": "Multi-bot web crawler simulator — audit how Googlebot, GPTBot, ClaudeBot, and PerplexityBot see your site",
   "author": {
     "name": "BraedenBDev",

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@braedenbuilds/crawl-sim",
-  "version": "1.3.1",
+  "version": "1.4.0",
   "description": "Agent-native multi-bot web crawler simulator. See your site through the eyes of Googlebot, GPTBot, ClaudeBot, and PerplexityBot.",
   "bin": {
     "crawl-sim": "bin/install.js"

package/skills/crawl-sim/SKILL.md

@@ -31,6 +31,9 @@ Keep status lines short, active, and specific to this URL. Never use the same se
 /crawl-sim <url> --bot gptbot               # single bot
 /crawl-sim <url> --category structured-data # category deep dive
 /crawl-sim <url> --json                     # JSON output only (for CI)
+/crawl-sim <url> --pdf                      # audit + PDF report to Desktop
+/crawl-sim <url> --compare <url2>           # side-by-side comparison of two sites
+/crawl-sim <url> --compare <url2> --pdf     # comparison + PDF report
 ```
 
 ## Prerequisites — check once at the start
@@ -214,11 +217,17 @@ Then produce **prioritized findings** ranked by total point impact across bots:
 - **Framework detection.** Scan the HTML body for signals: `<meta name="next-head-count">` or `_next/static` → Next.js (Pages Router or App Router respectively), `<div id="__nuxt">` → Nuxt, `<div id="app">` with thin content → SPA (Vue/React CSR), `<!--$-->` placeholder tags → React 18 Suspense. Use these to tailor fix recommendations.
 - **No speculation beyond the data.** If server HTML has 0 `<a>` tags inside a component, say "component not present in server HTML" — not "JavaScript hydration failed" unless the diff-render data proves it.
 - **Known extractor limitations.** The bash meta extractor sometimes reports `h1Text: null` even when `h1.count: 1` — that happens when the H1 contains nested tags (`<br>`, `<span>`, `<svg>`). The count is still correct. Don't flag this as a site bug — it's tracked in GitHub issue #4.
+- **robots.txt enforceability.** Each bot in the score output carries `robotsTxtEnforceability` — one of `enforced`, `advisory_only`, or `stealth_risk`. When robots blocks a bot:
+  - `enforced`: The block works. State it directly: *"GPTBot is blocked by robots.txt."*
+  - `advisory_only`: The block is unenforceable via robots.txt alone. Flag it: *"robots.txt blocks ChatGPT-User, but OpenAI has stated user-initiated fetches may not respect robots.txt. Network-level enforcement (e.g., Cloudflare WAF rules) is needed to actually block this bot."*
+  - `stealth_risk`: The bot claims compliance but has been caught bypassing. Note: *"PerplexityBot is blocked by robots.txt, but Cloudflare has documented instances of Perplexity using undeclared crawlers with generic user-agent strings to access blocked sites."*
+- **Cloudflare context.** Since July 2025, Cloudflare blocks all AI training crawlers (GPTBot, ClaudeBot, CCBot, etc.) **by default** for new domains (~20% of the web). If a site uses Cloudflare, robots.txt may be redundant for training bots — the CDN blocks them at the network level before they reach the origin. The score output's `cloudflareCategory` field (`ai_crawler`, `ai_search`, `ai_assistant`) indicates which tier each bot falls into.
 - **Per-bot quirks to surface:**
   - Googlebot: renders JS. If `diff-render.sh` was skipped, note that comparison was unavailable and recommend installing Playwright.
   - GPTBot / ClaudeBot / PerplexityBot: `rendersJavaScript: false` at observed confidence — flag any server-vs-rendered delta as invisible-to-AI content.
-  - `chatgpt-user` / `perplexity-user`: officially ignore robots.txt for user-initiated fetches. Blocking these via robots.txt has no effect.
-  - PerplexityBot: third-party reports of stealth/undeclared crawling. Mention if relevant, don't assert.
+  - `chatgpt-user` / `perplexity-user`: `robotsTxtEnforceability: advisory_only`. Blocking these via robots.txt alone has no effect — always flag this in findings.
+  - `claude-user`: Anthropic is notably stricter — commits to respecting robots.txt even for user-initiated fetches (`robotsTxtEnforceability: enforced`).
+  - PerplexityBot: `robotsTxtEnforceability: stealth_risk` — third-party and Cloudflare reports of stealth/undeclared crawling. Mention if relevant, don't assert.
 
 After findings, write a **Summary** paragraph: what's working well, biggest wins, confidence caveats. Keep it short — two to three sentences.
 
@@ -233,6 +242,37 @@ After findings, write a **Summary** paragraph: what's working well, biggest wins
 - If `jq` or `curl` is missing, exit with install instructions.
 - If `diff-render.sh` skips, the narrative must note that per-bot differentiation is reduced.
 
+## PDF Report (`--pdf`)
+
+When the user passes `--pdf`, after the narrative output, generate a PDF report:
+
+```bash
+"$SKILL_DIR/scripts/generate-report-html.sh" ./crawl-sim-report.json "$RUN_DIR/report.html"
+"$SKILL_DIR/scripts/html-to-pdf.sh" "$RUN_DIR/report.html" "$HOME/Desktop/crawl-sim-audit.pdf"
+```
+
+Tell the user where the PDF was saved. If `html-to-pdf.sh` fails (no Chrome or Playwright), the HTML file is still available — tell the user and suggest installing a renderer.
+
+## Comparative Audit (`--compare <url2>`)
+
+When the user passes `--compare <url2>`, run two full audits and produce a side-by-side report:
+
+1. Run the complete 5-stage pipeline for `<url>` — save report as `./crawl-sim-report-a.json`
+2. Run the complete 5-stage pipeline for `<url2>` — save report as `./crawl-sim-report-b.json`
+3. Generate the comparison:
+
+```bash
+"$SKILL_DIR/scripts/generate-compare-html.sh" ./crawl-sim-report-a.json ./crawl-sim-report-b.json "$RUN_DIR/compare.html"
+```
+
+4. If `--pdf` was also passed:
+
+```bash
+"$SKILL_DIR/scripts/html-to-pdf.sh" "$RUN_DIR/compare.html" "$HOME/Desktop/crawl-sim-compare.pdf"
+```
+
+The narrative for a comparison should lead with: which site wins overall, by how many points, and in which categories. Then highlight the biggest deltas — what Site A does better, what Site B does better, and what both share.
+
 ## Cleanup
 
 `$RUN_DIR` is small and informative — leave it in place and print the path. The user may want to inspect the raw JSON for any of the 23+ intermediate files.

package/skills/crawl-sim/profiles/chatgpt-user.json

@@ -4,7 +4,7 @@
   "vendor": "OpenAI",
   "userAgent": "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot",
   "robotsTxtToken": "ChatGPT-User",
-  "purpose": "user-initiated",
+  "purpose": "user_retrieval",
   "rendersJavaScript": "unknown",
   "respectsRobotsTxt": "partial",
   "crawlDelaySupported": "unknown",
@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["gptbot", "oai-searchbot"],
-  "notes": "Not used for automatic crawling. Not used to determine search appearance. User-initiated fetches in ChatGPT and Custom GPTs."
+  "relatedBots": [
+    "gptbot",
+    "oai-searchbot"
+  ],
+  "notes": "Not used for automatic crawling. Not used to determine search appearance. User-initiated fetches in ChatGPT and Custom GPTs.",
+  "cloudflareCategory": "ai_assistant",
+  "robotsTxtEnforceability": "advisory_only"
 }

package/skills/crawl-sim/profiles/claude-searchbot.json

@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["claudebot", "claude-user"],
-  "notes": "Navigates the web to improve search result quality. Focused on search indexing, not training."
+  "relatedBots": [
+    "claudebot",
+    "claude-user"
+  ],
+  "notes": "Navigates the web to improve search result quality. Focused on search indexing, not training.",
+  "cloudflareCategory": "ai_search",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/claude-user.json

@@ -4,7 +4,7 @@
   "vendor": "Anthropic",
   "userAgent": "Claude-User",
   "robotsTxtToken": "Claude-User",
-  "purpose": "user-initiated",
+  "purpose": "user_retrieval",
   "rendersJavaScript": "unknown",
   "respectsRobotsTxt": true,
   "crawlDelaySupported": "unknown",
@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["claudebot", "claude-searchbot"],
-  "notes": "When individuals ask questions to Claude, it may access websites. Blocking prevents Claude from retrieving content in response to user queries."
+  "relatedBots": [
+    "claudebot",
+    "claude-searchbot"
+  ],
+  "notes": "When individuals ask questions to Claude, it may access websites. Blocking prevents Claude from retrieving content in response to user queries.",
+  "cloudflareCategory": "ai_assistant",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/claudebot.json

@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["claude-user", "claude-searchbot"],
-  "notes": "Collects web content that could potentially contribute to AI model training. Crawl-delay explicitly supported (non-standard). Blocking IP addresses will not reliably work."
+  "relatedBots": [
+    "claude-user",
+    "claude-searchbot"
+  ],
+  "notes": "Collects web content that could potentially contribute to AI model training. Crawl-delay explicitly supported (non-standard). Blocking IP addresses will not reliably work.",
+  "cloudflareCategory": "ai_crawler",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/googlebot.json

@@ -4,7 +4,7 @@
   "vendor": "Google",
   "userAgent": "Mozilla/5.0 (Linux; Android 6.0.1; Nexus 5X Build/MMB29P) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/W.X.Y.Z Mobile Safari/537.36 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)",
   "robotsTxtToken": "Googlebot",
-  "purpose": "search-indexing",
+  "purpose": "search",
   "rendersJavaScript": true,
   "respectsRobotsTxt": true,
   "crawlDelaySupported": false,
@@ -24,5 +24,7 @@
   },
   "lastVerified": "2026-04-11",
   "relatedBots": [],
-  "notes": "Two-phase: initial fetch (HTML) then queued render (headless Chrome via WRS). Evergreen Chromium. Stateless sessions. ~5s default timeout. Mobile-first indexing."
+  "notes": "Two-phase: initial fetch (HTML) then queued render (headless Chrome via WRS). Evergreen Chromium. Stateless sessions. ~5s default timeout. Mobile-first indexing.",
+  "cloudflareCategory": "search_engine",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/gptbot.json

@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["oai-searchbot", "chatgpt-user"],
-  "notes": "Disallowing GPTBot indicates a site's content should not be used in training generative AI foundation models."
+  "relatedBots": [
+    "oai-searchbot",
+    "chatgpt-user"
+  ],
+  "notes": "Disallowing GPTBot indicates a site's content should not be used in training generative AI foundation models.",
+  "cloudflareCategory": "ai_crawler",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/oai-searchbot.json

@@ -23,6 +23,11 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["gptbot", "chatgpt-user"],
-  "notes": "Sites opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links."
+  "relatedBots": [
+    "gptbot",
+    "chatgpt-user"
+  ],
+  "notes": "Sites opted out of OAI-SearchBot will not be shown in ChatGPT search answers, though can still appear as navigational links.",
+  "cloudflareCategory": "ai_search",
+  "robotsTxtEnforceability": "enforced"
 }

package/skills/crawl-sim/profiles/perplexity-user.json

@@ -4,7 +4,7 @@
   "vendor": "Perplexity",
   "userAgent": "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; Perplexity-User/1.0; +https://perplexity.ai/perplexity-user)",
   "robotsTxtToken": "Perplexity-User",
-  "purpose": "user-initiated",
+  "purpose": "user_retrieval",
   "rendersJavaScript": "unknown",
   "respectsRobotsTxt": false,
   "crawlDelaySupported": "unknown",
@@ -23,6 +23,10 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["perplexitybot"],
-  "notes": "Supports user actions within Perplexity. Not used for web crawling or AI training. Generally ignores robots.txt since fetches are user-initiated."
+  "relatedBots": [
+    "perplexitybot"
+  ],
+  "notes": "Supports user actions within Perplexity. Not used for web crawling or AI training. Generally ignores robots.txt since fetches are user-initiated.",
+  "cloudflareCategory": "ai_assistant",
+  "robotsTxtEnforceability": "advisory_only"
 }

package/skills/crawl-sim/profiles/perplexitybot.json

@@ -4,7 +4,7 @@
   "vendor": "Perplexity",
   "userAgent": "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; PerplexityBot/1.0; +https://perplexity.ai/perplexitybot)",
   "robotsTxtToken": "PerplexityBot",
-  "purpose": "search-indexing",
+  "purpose": "search",
   "rendersJavaScript": false,
   "respectsRobotsTxt": true,
   "crawlDelaySupported": "unknown",
@@ -23,6 +23,10 @@
     }
   },
   "lastVerified": "2026-04-11",
-  "relatedBots": ["perplexity-user"],
-  "notes": "Designed to surface and link websites in search results on Perplexity. NOT used to crawl content for AI foundation models. Changes may take up to 24 hours to reflect."
+  "relatedBots": [
+    "perplexity-user"
+  ],
+  "notes": "Designed to surface and link websites in search results on Perplexity. NOT used to crawl content for AI foundation models. Changes may take up to 24 hours to reflect.",
+  "cloudflareCategory": "ai_search",
+  "robotsTxtEnforceability": "stealth_risk"
 }

package/skills/crawl-sim/scripts/compute-score.sh

@@ -312,14 +312,16 @@ for bot_id in $BOTS; do
     continue
   fi
 
-  # Batch-read fields from fetch file (1 jq call instead of 4)
-  read -r STATUS TOTAL_TIME SERVER_WORD_COUNT RENDERS_JS <<< \
+  # Batch-read fields from fetch file
+  read -r STATUS TOTAL_TIME SERVER_WORD_COUNT RENDERS_JS PURPOSE_TIER ROBOTS_ENFORCE <<< \
     "$(jq -r '[
       (.status // 0),
       (.timing.total // 0),
       (.wordCount // 0),
-      (.bot.rendersJavaScript | if . == null then "unknown" else tostring end)
-    ] | @tsv' "$FETCH" 2>/dev/null || echo "0	0	0	unknown")"
+      (.bot.rendersJavaScript | if . == null then "unknown" else tostring end),
+      (.bot.purpose // "unknown"),
+      (.bot.robotsTxtEnforceability // "unknown")
+    ] | @tsv' "$FETCH" 2>/dev/null || echo "0	0	0	unknown	unknown	unknown")"
 
   ROBOTS_ALLOWED=$(jq -r '.allowed // false | tostring' "$ROBOTS" 2>/dev/null || echo "false")
 
@@ -586,6 +588,8 @@ for bot_id in $BOTS; do
     --arg id "$bot_id" \
     --arg name "$BOT_NAME" \
     --arg rendersJs "$RENDERS_JS" \
+    --arg purpose "$PURPOSE_TIER" \
+    --arg robotsEnforce "$ROBOTS_ENFORCE" \
     --argjson score "$BOT_SCORE" \
     --arg grade "$BOT_GRADE" \
     --argjson acc "$ACC" \
@@ -605,6 +609,8 @@ for bot_id in $BOTS; do
       id: $id,
       name: $name,
       rendersJavaScript: (if $rendersJs == "true" then true elif $rendersJs == "false" then false else $rendersJs end),
+      purpose: $purpose,
+      robotsTxtEnforceability: $robotsEnforce,
       score: $score,
       grade: $grade,
       visibility: {

package/skills/crawl-sim/scripts/fetch-as-bot.sh

@@ -15,6 +15,8 @@ BOT_ID=$(jq -r '.id' "$PROFILE")
 BOT_NAME=$(jq -r '.name' "$PROFILE")
 UA=$(jq -r '.userAgent' "$PROFILE")
 RENDERS_JS=$(jq -r '.rendersJavaScript' "$PROFILE")
+PURPOSE=$(jq -r '.purpose // "unknown"' "$PROFILE")
+ROBOTS_ENFORCE=$(jq -r '.robotsTxtEnforceability // "unknown"' "$PROFILE")
 
 TMPDIR="${TMPDIR:-/tmp}"
 HEADERS_FILE=$(mktemp "$TMPDIR/crawlsim-headers.XXXXXX")
@@ -48,6 +50,8 @@ if [ "$CURL_EXIT" -ne 0 ]; then
     --arg botName "$BOT_NAME" \
     --arg ua "$UA" \
     --arg rendersJs "$RENDERS_JS" \
+    --arg purpose "$PURPOSE" \
+    --arg robotsEnforce "$ROBOTS_ENFORCE" \
     --arg error "$CURL_ERR" \
     --argjson exitCode "$CURL_EXIT" \
     '{
@@ -56,7 +60,9 @@ if [ "$CURL_EXIT" -ne 0 ]; then
         id: $botId,
         name: $botName,
         userAgent: $ua,
-        rendersJavaScript: (if $rendersJs == "true" then true elif $rendersJs == "false" then false else $rendersJs end)
+        rendersJavaScript: (if $rendersJs == "true" then true elif $rendersJs == "false" then false else $rendersJs end),
+        purpose: $purpose,
+        robotsTxtEnforceability: $robotsEnforce
       },
       fetchFailed: true,
       error: $error,
@@ -121,6 +127,8 @@ jq -n \
   --arg botName "$BOT_NAME" \
   --arg ua "$UA" \
   --arg rendersJs "$RENDERS_JS" \
+  --arg purpose "$PURPOSE" \
+  --arg robotsEnforce "$ROBOTS_ENFORCE" \
   --argjson status "$STATUS" \
   --argjson totalTime "$TOTAL_TIME" \
   --argjson ttfb "$TTFB" \
@@ -137,7 +145,9 @@ jq -n \
       id: $botId,
       name: $botName,
       userAgent: $ua,
-      rendersJavaScript: (if $rendersJs == "true" then true elif $rendersJs == "false" then false else $rendersJs end)
+      rendersJavaScript: (if $rendersJs == "true" then true elif $rendersJs == "false" then false else $rendersJs end),
+      purpose: $purpose,
+      robotsTxtEnforceability: $robotsEnforce
     },
     status: $status,
     timing: { total: $totalTime, ttfb: $ttfb },

package/skills/crawl-sim/scripts/generate-compare-html.sh

@@ -0,0 +1,158 @@
+#!/usr/bin/env bash
+set -eu
+
+# generate-compare-html.sh — Generate a side-by-side comparison HTML from two crawl-sim reports
+# Usage: generate-compare-html.sh <report-a.json> <report-b.json> [output.html]
+
+REPORT_A="${1:?Usage: generate-compare-html.sh <report-a.json> <report-b.json> [output.html]}"
+REPORT_B="${2:?Usage: generate-compare-html.sh <report-a.json> <report-b.json> [output.html]}"
+OUTPUT="${3:-}"
+
+for f in "$REPORT_A" "$REPORT_B"; do
+  [ -f "$f" ] || { echo "Error: report not found: $f" >&2; exit 1; }
+done
+
+# Extract key data from both reports
+URL_A=$(jq -r '.url' "$REPORT_A")
+URL_B=$(jq -r '.url' "$REPORT_B")
+SCORE_A=$(jq -r '.overall.score' "$REPORT_A")
+SCORE_B=$(jq -r '.overall.score' "$REPORT_B")
+GRADE_A=$(jq -r '.overall.grade' "$REPORT_A")
+GRADE_B=$(jq -r '.overall.grade' "$REPORT_B")
+PARITY_A=$(jq -r '.parity.score' "$REPORT_A")
+PARITY_B=$(jq -r '.parity.score' "$REPORT_B")
+
+# Build category comparison rows
+CAT_COMPARE=$(jq -r --slurpfile b "$REPORT_B" '
+  .categories | to_entries[] |
+  . as $cat |
+  ($b[0].categories[$cat.key]) as $bcat |
+  (if $cat.value.score > $bcat.score then "winner-a"
+   elif $cat.value.score < $bcat.score then "winner-b"
+   else "tie" end) as $cls |
+  ($cat.value.score - $bcat.score) as $delta |
+  "<tr class=\"\($cls)\"><td>\($cat.key)</td>" +
+  "<td>\($cat.value.score) (\($cat.value.grade))</td>" +
+  "<td>\($bcat.score) (\($bcat.grade))</td>" +
+  "<td>\(if $delta > 0 then "+\($delta)" elif $delta < 0 then "\($delta)" else "=" end)</td></tr>"
+' "$REPORT_A")
+
+# Build per-bot comparison (using the 4 main bots)
+BOT_COMPARE=$(jq -r --slurpfile b "$REPORT_B" '
+  ["googlebot", "gptbot", "claudebot", "perplexitybot"] | .[] |
+  . as $id |
+  (input.bots[$id] // {score: 0, grade: "N/A"}) as $ba |
+  ($b[0].bots[$id] // {score: 0, grade: "N/A"}) as $bb |
+  ($ba.score - $bb.score) as $delta |
+  "<tr><td>\($id)</td>" +
+  "<td>\($ba.score) (\($ba.grade))</td>" +
+  "<td>\($bb.score) (\($bb.grade))</td>" +
+  "<td>\(if $delta > 0 then "+\($delta)" elif $delta < 0 then "\($delta)" else "=" end)</td></tr>"
+' "$REPORT_A")
+
+# Determine overall winner
+if [ "$SCORE_A" -gt "$SCORE_B" ]; then
+  WINNER="Site A leads by $((SCORE_A - SCORE_B)) points"
+elif [ "$SCORE_B" -gt "$SCORE_A" ]; then
+  WINNER="Site B leads by $((SCORE_B - SCORE_A)) points"
+else
+  WINNER="Both sites tied at ${SCORE_A}/100"
+fi
+
+# Count category wins
+WINS_A=$(jq --slurpfile b "$REPORT_B" '
+  [.categories | to_entries[] | select(.value.score > ($b[0].categories[.key].score))] | length
+' "$REPORT_A")
+WINS_B=$(jq --slurpfile b "$REPORT_B" '
+  [.categories | to_entries[] | select(.value.score < ($b[0].categories[.key].score))] | length
+' "$REPORT_A")
+
+HTML=$(cat <<HTMLEOF
+<!DOCTYPE html>
+<html lang="en">
+<head>
+<meta charset="utf-8">
+<title>crawl-sim Comparison</title>
+<style>
+  @page { size: A4 landscape; margin: 15mm; }
+  * { box-sizing: border-box; margin: 0; padding: 0; }
+  body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif; color: #1a1a1a; line-height: 1.5; padding: 40px; max-width: 1100px; margin: 0 auto; }
+  h1 { font-size: 24px; margin-bottom: 4px; }
+  .subtitle { color: #666; font-size: 13px; margin-bottom: 24px; }
+  .vs-hero { display: grid; grid-template-columns: 1fr auto 1fr; gap: 20px; align-items: center; margin-bottom: 32px; }
+  .site-card { background: #f8f9fa; border-radius: 12px; padding: 24px; text-align: center; }
+  .site-card.winner { background: #e8f5e9; border: 2px solid #27ae60; }
+  .site-score { font-size: 56px; font-weight: 800; line-height: 1; }
+  .site-grade { font-size: 36px; font-weight: 700; color: #2d7d46; }
+  .site-url { font-size: 12px; color: #666; word-break: break-all; margin-top: 8px; }
+  .vs { font-size: 32px; font-weight: 800; color: #999; }
+  .verdict { text-align: center; font-size: 16px; font-weight: 600; margin-bottom: 24px; padding: 12px; background: #f0f0f0; border-radius: 8px; }
+  table { width: 100%; border-collapse: collapse; margin-bottom: 24px; font-size: 13px; }
+  th { background: #1a1a1a; color: white; padding: 8px 12px; text-align: left; }
+  td { padding: 8px 12px; border-bottom: 1px solid #e0e0e0; }
+  tr:nth-child(even) { background: #f8f9fa; }
+  .winner-a td:nth-child(2) { color: #27ae60; font-weight: 600; }
+  .winner-b td:nth-child(3) { color: #27ae60; font-weight: 600; }
+  .winner-a td:last-child { color: #27ae60; }
+  .winner-b td:last-child { color: #c0392b; }
+  h2 { font-size: 18px; margin: 24px 0 12px; border-bottom: 2px solid #1a1a1a; padding-bottom: 4px; }
+  .footer { margin-top: 40px; padding-top: 16px; border-top: 1px solid #e0e0e0; font-size: 11px; color: #999; }
+  @media print { body { padding: 0; } }
+</style>
+</head>
+<body>
+
+<h1>crawl-sim — Comparative Audit</h1>
+<div class="subtitle">Generated $(date -u +"%Y-%m-%d %H:%M UTC")</div>
+
+<div class="vs-hero">
+  <div class="site-card$([ "$SCORE_A" -ge "$SCORE_B" ] && echo ' winner' || echo '')">
+    <div style="font-size:12px;font-weight:600;color:#666;margin-bottom:8px">SITE A</div>
+    <div class="site-score">${SCORE_A}</div>
+    <div class="site-grade">${GRADE_A}</div>
+    <div class="site-url">${URL_A}</div>
+  </div>
+  <div class="vs">VS</div>
+  <div class="site-card$([ "$SCORE_B" -gt "$SCORE_A" ] && echo ' winner' || echo '')">
+    <div style="font-size:12px;font-weight:600;color:#666;margin-bottom:8px">SITE B</div>
+    <div class="site-score">${SCORE_B}</div>
+    <div class="site-grade">${GRADE_B}</div>
+    <div class="site-url">${URL_B}</div>
+  </div>
+</div>
+
+<div class="verdict">${WINNER} &middot; Site A wins ${WINS_A} categories, Site B wins ${WINS_B}</div>
+
+<h2>Category Breakdown</h2>
+<table>
+<tr><th>Category</th><th>Site A</th><th>Site B</th><th>Delta</th></tr>
+${CAT_COMPARE}
+<tr style="font-weight:600;border-top:2px solid #1a1a1a">
+  <td>Content Parity</td>
+  <td>${PARITY_A}</td>
+  <td>${PARITY_B}</td>
+  <td>$([ "$PARITY_A" -gt "$PARITY_B" ] 2>/dev/null && echo "+$((PARITY_A - PARITY_B))" || ([ "$PARITY_B" -gt "$PARITY_A" ] 2>/dev/null && echo "-$((PARITY_B - PARITY_A))" || echo "="))</td>
+</tr>
+</table>
+
+<h2>Per-Bot Scores</h2>
+<table>
+<tr><th>Bot</th><th>Site A</th><th>Site B</th><th>Delta</th></tr>
+${BOT_COMPARE}
+</table>
+
+<div class="footer">
+  Generated by crawl-sim v1.4.0 &middot; <a href="https://github.com/BraedenBDev/crawl-sim">github.com/BraedenBDev/crawl-sim</a>
+</div>
+
+</body>
+</html>
+HTMLEOF
+)
+
+if [ -n "$OUTPUT" ]; then
+  printf '%s' "$HTML" > "$OUTPUT"
+  printf '[generate-compare-html] wrote %s\n' "$OUTPUT" >&2
+else
+  printf '%s' "$HTML"
+fi

package/skills/crawl-sim/scripts/generate-report-html.sh

@@ -0,0 +1,148 @@
+#!/usr/bin/env bash
+set -eu
+
+# generate-report-html.sh — Generate a styled HTML audit report from crawl-sim-report.json
+# Usage: generate-report-html.sh <report.json> [output.html]
+# Output: HTML to stdout (or file if second arg given)
+
+REPORT="${1:?Usage: generate-report-html.sh <report.json> [output.html]}"
+OUTPUT="${2:-}"
+
+if [ ! -f "$REPORT" ]; then
+  echo "Error: report not found: $REPORT" >&2
+  exit 1
+fi
+
+# Extract key data
+URL=$(jq -r '.url' "$REPORT")
+TIMESTAMP=$(jq -r '.timestamp' "$REPORT")
+PAGE_TYPE=$(jq -r '.pageType' "$REPORT")
+OVERALL_SCORE=$(jq -r '.overall.score' "$REPORT")
+OVERALL_GRADE=$(jq -r '.overall.grade' "$REPORT")
+PARITY_SCORE=$(jq -r '.parity.score' "$REPORT")
+PARITY_GRADE=$(jq -r '.parity.grade' "$REPORT")
+PARITY_INTERP=$(jq -r '.parity.interpretation' "$REPORT")
+
+# Build per-bot table rows
+BOT_ROWS=$(jq -r '
+  .bots | to_entries[] |
+  "<tr><td>\(.value.name)</td><td>\(.value.score)</td><td>\(.value.grade)</td>" +
+  "<td>\(.value.categories.accessibility.score)</td>" +
+  "<td>\(.value.categories.contentVisibility.score)</td>" +
+  "<td>\(.value.categories.structuredData.score)</td>" +
+  "<td>\(.value.categories.technicalSignals.score)</td>" +
+  "<td>\(.value.categories.aiReadiness.score)</td>" +
+  "<td>\(.value.purpose // "-")</td>" +
+  "<td class=\"enforce-\(.value.robotsTxtEnforceability // "unknown")\">\(.value.robotsTxtEnforceability // "-")</td></tr>"
+' "$REPORT")
+
+# Build category averages
+CAT_ROWS=$(jq -r '
+  .categories | to_entries[] |
+  "<tr><td>\(.key)</td><td>\(.value.score)</td><td>\(.value.grade)</td></tr>"
+' "$REPORT")
+
+# Build warnings
+WARNINGS_HTML=$(jq -r '
+  if (.warnings | length) > 0 then
+    (.warnings[] | "<div class=\"warning\"><strong>⚠ \(.code)</strong>: \(.message)</div>")
+  else
+    "<div class=\"ok\">No warnings.</div>"
+  end
+' "$REPORT")
+
+# Build structured data details for first bot
+SD_DETAILS=$(jq -r '
+  .bots | to_entries[0].value.categories.structuredData |
+  "<p><strong>Page type:</strong> \(.pageType)</p>" +
+  "<p><strong>Present:</strong> \(.present | join(", "))</p>" +
+  "<p><strong>Missing:</strong> \(if (.missing | length) > 0 then (.missing | join(", ")) else "none" end)</p>" +
+  "<p><strong>Violations:</strong> \(if (.violations | length) > 0 then (.violations | map("\(.kind): \(.schema // .field // "")") | join(", ")) else "none" end)</p>" +
+  "<p><strong>Notes:</strong> \(.notes)</p>"
+' "$REPORT")
+
+# Generate HTML
+HTML=$(cat <<HTMLEOF
+<!DOCTYPE html>
+<html lang="en">
+<head>
+<meta charset="utf-8">
+<title>crawl-sim Audit — ${URL}</title>
+<style>
+  @page { size: A4; margin: 20mm; }
+  * { box-sizing: border-box; margin: 0; padding: 0; }
+  body { font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif; color: #1a1a1a; line-height: 1.5; padding: 40px; max-width: 900px; margin: 0 auto; }
+  h1 { font-size: 28px; margin-bottom: 4px; }
+  .subtitle { color: #666; font-size: 14px; margin-bottom: 24px; }
+  .score-hero { display: flex; align-items: center; gap: 24px; background: #f8f9fa; border-radius: 12px; padding: 24px; margin-bottom: 24px; }
+  .score-big { font-size: 64px; font-weight: 800; line-height: 1; }
+  .grade-big { font-size: 48px; font-weight: 700; color: #2d7d46; }
+  .score-meta { font-size: 14px; color: #666; }
+  table { width: 100%; border-collapse: collapse; margin-bottom: 24px; font-size: 13px; }
+  th { background: #1a1a1a; color: white; padding: 8px 12px; text-align: left; font-weight: 600; }
+  td { padding: 8px 12px; border-bottom: 1px solid #e0e0e0; }
+  tr:nth-child(even) { background: #f8f9fa; }
+  .enforce-advisory_only { color: #c0392b; font-weight: 600; }
+  .enforce-stealth_risk { color: #e67e22; font-weight: 600; }
+  .enforce-enforced { color: #27ae60; }
+  h2 { font-size: 18px; margin: 32px 0 12px; border-bottom: 2px solid #1a1a1a; padding-bottom: 4px; }
+  .warning { background: #fff3cd; border-left: 4px solid #ffc107; padding: 12px 16px; margin-bottom: 8px; border-radius: 4px; font-size: 13px; }
+  .ok { color: #27ae60; font-size: 13px; }
+  .parity { display: flex; gap: 16px; align-items: center; background: #e8f5e9; border-radius: 8px; padding: 16px; margin-bottom: 24px; }
+  .parity.low { background: #ffebee; }
+  .footer { margin-top: 40px; padding-top: 16px; border-top: 1px solid #e0e0e0; font-size: 11px; color: #999; }
+  @media print { body { padding: 0; } .score-hero { break-inside: avoid; } table { break-inside: avoid; } }
+</style>
+</head>
+<body>
+
+<h1>crawl-sim — Bot Visibility Audit</h1>
+<div class="subtitle">${URL} &middot; ${TIMESTAMP} &middot; Page type: ${PAGE_TYPE}</div>
+
+<div class="score-hero">
+  <div>
+    <span class="score-big">${OVERALL_SCORE}</span><span style="font-size:24px;color:#666">/100</span>
+  </div>
+  <div>
+    <div class="grade-big">${OVERALL_GRADE}</div>
+    <div class="score-meta">Overall Score</div>
+  </div>
+</div>
+
+<div class="parity${PARITY_SCORE:+ }$([ "$PARITY_SCORE" -lt 50 ] 2>/dev/null && echo 'low' || echo '')">
+  <div><strong>Content Parity:</strong> ${PARITY_SCORE}/100 (${PARITY_GRADE})</div>
+  <div>${PARITY_INTERP}</div>
+</div>
+
+${WARNINGS_HTML}
+
+<h2>Per-Bot Scores</h2>
+<table>
+<tr><th>Bot</th><th>Score</th><th>Grade</th><th>Access</th><th>Content</th><th>Schema</th><th>Technical</th><th>AI</th><th>Purpose</th><th>robots.txt</th></tr>
+${BOT_ROWS}
+</table>
+
+<h2>Category Averages</h2>
+<table>
+<tr><th>Category</th><th>Score</th><th>Grade</th></tr>
+${CAT_ROWS}
+</table>
+
+<h2>Structured Data Details</h2>
+${SD_DETAILS}
+
+<div class="footer">
+  Generated by crawl-sim v1.4.0 &middot; <a href="https://github.com/BraedenBDev/crawl-sim">github.com/BraedenBDev/crawl-sim</a>
+</div>
+
+</body>
+</html>
+HTMLEOF
+)
+
+if [ -n "$OUTPUT" ]; then
+  printf '%s' "$HTML" > "$OUTPUT"
+  printf '[generate-report-html] wrote %s\n' "$OUTPUT" >&2
+else
+  printf '%s' "$HTML"
+fi

package/skills/crawl-sim/scripts/html-to-pdf.sh

@@ -0,0 +1,85 @@
+#!/usr/bin/env bash
+set -eu
+
+# html-to-pdf.sh — Convert an HTML file to PDF using the best available renderer.
+# Usage: html-to-pdf.sh <input.html> <output.pdf>
+#
+# Detection order:
+#   1. Chrome/Chromium at known system paths
+#   2. Playwright's bundled Chromium (npx playwright pdf)
+#   3. Neither → exit 1 with instructions
+#
+# This script is intentionally renderer-agnostic. Callers don't need to know
+# which engine is available — they just pass HTML in and get PDF out.
+
+INPUT="${1:?Usage: html-to-pdf.sh <input.html> <output.pdf>}"
+OUTPUT="${2:?Usage: html-to-pdf.sh <input.html> <output.pdf>}"
+
+if [ ! -f "$INPUT" ]; then
+  echo "Error: input file not found: $INPUT" >&2
+  exit 1
+fi
+
+# Convert to file:// URL for Chrome (needs absolute path)
+case "$INPUT" in
+  /*) INPUT_URL="file://$INPUT" ;;
+  *)  INPUT_URL="file://$(pwd)/$INPUT" ;;
+esac
+
+# --- Strategy 1: System Chrome/Chromium ---
+
+find_chrome() {
+  # macOS
+  for path in \
+    "/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" \
+    "/Applications/Chromium.app/Contents/MacOS/Chromium" \
+    "/Applications/Google Chrome Canary.app/Contents/MacOS/Google Chrome Canary" \
+    "/Applications/Brave Browser.app/Contents/MacOS/Brave Browser"; do
+    [ -x "$path" ] && echo "$path" && return 0
+  done
+  # Linux / WSL
+  for cmd in google-chrome chromium-browser chromium google-chrome-stable; do
+    command -v "$cmd" >/dev/null 2>&1 && command -v "$cmd" && return 0
+  done
+  return 1
+}
+
+if CHROME=$(find_chrome); then
+  printf '[html-to-pdf] using Chrome: %s\n' "$CHROME" >&2
+  "$CHROME" \
+    --headless \
+    --disable-gpu \
+    --no-sandbox \
+    --print-to-pdf="$OUTPUT" \
+    --no-margins \
+    "$INPUT_URL" 2>/dev/null
+  if [ -s "$OUTPUT" ]; then
+    printf '[html-to-pdf] wrote %s (%s bytes)\n' "$OUTPUT" "$(wc -c < "$OUTPUT" | tr -d ' ')" >&2
+    exit 0
+  fi
+  printf '[html-to-pdf] Chrome produced empty output, trying Playwright fallback\n' >&2
+fi
+
+# --- Strategy 2: Playwright's bundled Chromium ---
+
+if command -v npx >/dev/null 2>&1; then
+  # Check if playwright is installed (don't auto-install)
+  if npx playwright --version >/dev/null 2>&1; then
+    printf '[html-to-pdf] using Playwright bundled Chromium\n' >&2
+    npx playwright pdf "$INPUT_URL" "$OUTPUT" 2>/dev/null
+    if [ -s "$OUTPUT" ]; then
+      printf '[html-to-pdf] wrote %s (%s bytes)\n' "$OUTPUT" "$(wc -c < "$OUTPUT" | tr -d ' ')" >&2
+      exit 0
+    fi
+    printf '[html-to-pdf] Playwright produced empty output\n' >&2
+  fi
+fi
+
+# --- No renderer available ---
+
+echo "Error: no PDF renderer found." >&2
+echo "  Install one of:" >&2
+echo "    - Google Chrome (recommended — already handles print CSS)" >&2
+echo "    - Playwright: npx playwright install chromium" >&2
+echo "  The HTML report is still available at: $INPUT" >&2
+exit 1