@braedenbuilds/crawl-sim 1.0.5 → 1.1.0

package/README.md

@@ -60,7 +60,7 @@ Then in Claude Code:
 
 Claude runs the full pipeline, interprets the results, and returns a score card plus prioritized findings.
 
-> **Why `npm install -g` instead of `npx`?** Recent versions of npx have a [known issue](https://github.com/npm/cli/issues) linking bins for scoped single-bin packages in ephemeral installs. A persistent global install avoids the problem entirely. If you want a one-shot install without touching global state, the tarball URL form also works: `npx https://registry.npmjs.org/@braedenbuilds/crawl-sim/-/crawl-sim-1.0.3.tgz install`.
+> **Why `npm install -g` instead of `npx`?** Recent versions of npx have a known issue linking bins for scoped single-bin packages in ephemeral installs. A persistent global install avoids the problem entirely. The git clone path below is the zero-npm fallback.
 
 ### As a standalone CLI
 
@@ -88,10 +88,13 @@ git clone https://github.com/BraedenBDev/crawl-sim.git ~/.claude/skills/crawl-si
 
 - **Multi-bot simulation.** Nine verified bot profiles covering Google, OpenAI, Anthropic, and Perplexity — including the bot-vs-user-agent distinction (e.g., `ChatGPT-User` officially ignores robots.txt; `claude-user` respects it).
 - **Quantified scoring.** Each bot is graded 0–100 across five categories with letter grades A through F, plus a weighted composite score.
+- **Page-type-aware rubric.** The structured-data category derives the page type from the URL (`root` / `detail` / `archive` / `faq` / `about` / `contact` / `generic`) and applies a per-type schema rubric. A homepage shipping `Organization` + `WebSite` scores 100 without being penalized for not having `BreadcrumbList` or `FAQPage`. Override the detection with `--page-type <type>` when the URL heuristic picks wrong.
+- **Self-explaining scores.** Every `structuredData` block in the JSON report ships `pageType`, `expected`, `optional`, `forbidden`, `present`, `missing`, `extras`, `violations`, `calculation`, and `notes` — so the narrative layer reads the scorer's reasoning directly instead of guessing what was penalized.
 - **Agent-native interpretation.** The Claude Code skill reads raw data, identifies root causes (framework signals, hydration boundaries, soft-404s), and recommends specific fixes.
 - **Three-layer output.** Terminal score card, prose narrative, and structured JSON — so humans and CI both get what they need.
 - **Confidence transparency.** Every claim is tagged `official`, `observed`, or `inferred`. The skill notes when recommendations depend on observed-but-undocumented behavior.
 - **Shell-native core.** All checks use only `curl` + `jq`. No Node, no Python, no Docker. Each script is independently invokable.
+- **Regression-tested.** `npm test` runs a 37-assertion scoring suite against synthetic fixtures, covering URL→page-type detection, per-type rubrics, missing/forbidden schema flagging, and golden non-structured output.
 - **Extensible.** Drop a new profile JSON into `profiles/` and it's auto-discovered.
 
 ---
@@ -107,6 +110,8 @@ git clone https://github.com/BraedenBDev/crawl-sim.git ~/.claude/skills/crawl-si
 /crawl-sim https://yoursite.com --json                     # JSON only (for CI)
 ```
 
+The skill auto-detects page type from the URL. Pass `--page-type root|detail|archive|faq|about|contact|generic` to the underlying `compute-score.sh` when the URL heuristic picks the wrong type (e.g., a homepage at `/en/` that URL-parses as `generic`).
+
 Output is a three-layer report:
 
 1. **Score card** — ASCII overview with per-bot and per-category scores.
@@ -126,6 +131,7 @@ Every script is standalone and outputs JSON to stdout:
 ./scripts/check-llmstxt.sh   https://yoursite.com
 ./scripts/check-sitemap.sh   https://yoursite.com
 ./scripts/compute-score.sh   /tmp/audit-data/
+./scripts/compute-score.sh   --page-type root /tmp/audit-data/   # override URL heuristic
 ```
 
 ### CI/CD
@@ -148,7 +154,7 @@ Each bot is scored 0–100 across five weighted categories:
 |----------|:------:|----------|
 | **Accessibility** | 25 | robots.txt allows, HTTP 200, response time |
 | **Content Visibility** | 30 | server HTML word count, heading structure, internal links, image alt text |
-| **Structured Data** | 20 | JSON-LD presence, validity, page-appropriate `@type` |
+| **Structured Data** | 20 | JSON-LD presence, validity, page-type-aware `@type` rubric (root / detail / archive / faq / about / contact / generic) |
 | **Technical Signals** | 15 | title / description / canonical / OG meta, sitemap inclusion |
 | **AI Readiness** | 10 | `llms.txt` structure, content citability |
 
@@ -218,6 +224,7 @@ crawl-sim/
 ├── bin/install.js         # npm installer
 ├── profiles/              # 9 verified bot profiles (JSON)
 ├── scripts/
+│   ├── _lib.sh            # shared helpers (URL parsing, page-type detection)
 │   ├── fetch-as-bot.sh    # curl with bot UA → JSON (status/headers/body/timing)
 │   ├── extract-meta.sh    # title, description, OG, headings, images
 │   ├── extract-jsonld.sh  # JSON-LD @type detection
@@ -227,8 +234,11 @@ crawl-sim/
 │   ├── check-sitemap.sh   # sitemap.xml URL inclusion
 │   ├── diff-render.sh     # optional Playwright server-vs-rendered comparison
 │   └── compute-score.sh   # aggregates all checks → per-bot + per-category scores
+├── test/
+│   ├── run-scoring-tests.sh  # 37-assertion bash harness (run with `npm test`)
+│   └── fixtures/             # synthetic RUN_DIR fixtures for regression tests
 ├── research/              # Verified bot data sources
-└── docs/specs/            # Design docs
+└── docs/                  # Design docs, issues, accuracy handoffs
 ```
 
 The shell scripts are the plumbing. The Claude Code skill is the intelligence — it reads the raw JSON, understands framework context (Next.js, Nuxt, SPAs), identifies root causes, and writes actionable recommendations.

package/SKILL.md

@@ -115,6 +115,14 @@ Tell the user: "Computing per-bot scores and finalizing the report..."
 cp "$RUN_DIR/score.json" ./crawl-sim-report.json
 ```
 
+**Page-type awareness.** `compute-score.sh` derives a page type from the target URL (`root` / `detail` / `archive` / `faq` / `about` / `contact` / `generic`) and picks a schema rubric accordingly. Root pages are expected to ship `Organization` + `WebSite` — penalizing them for missing `BreadcrumbList` or `FAQPage` would be wrong, so the scorer doesn't. If the URL heuristic picks the wrong type (e.g., a homepage at `/en/` that URL-parses as generic), pass `--page-type <type>`:
+
+```bash
+"$SKILL_DIR/scripts/compute-score.sh" --page-type root "$RUN_DIR" > "$RUN_DIR/score.json"
+```
+
+Valid values: `root`, `detail`, `archive`, `faq`, `about`, `contact`, `generic`. The detected (or overridden) page type is exposed on `score.pageType`, and `score.pageTypeOverridden` flips `true` when `--page-type` was used.
+
 ## Output Layer 1 — Score Card (ASCII)
 
 Print a boxed score card to the terminal:
@@ -168,6 +176,7 @@ Then produce **prioritized findings** ranked by total point impact across bots:
 ### Interpretation rules
 
 - **Cross-bot deltas are the headline.** Compare `visibility.effectiveWords` across bots — if Googlebot has significantly more than the AI bots, that's finding #1. The raw delta is in `visibility.missedWordsVsRendered`.
+- **Trust the structuredData rubric.** Every `bots.<bot>.categories.structuredData` block now carries `pageType`, `expected`, `optional`, `forbidden`, `present`, `missing`, `extras`, `violations`, `calculation`, and `notes`. Read `missing` and `violations` directly — never guess what the scorer was penalizing for. If `notes` says the page scores 100 with no action needed, that IS the finding; don't invent fixes. If the rubric looks wrong for this specific page (e.g., a homepage detected as `generic` because the URL ends in `/en/`), rerun with `--page-type <correct-type>` instead of arguing with the score. Never recommend adding a schema that already appears in `present` or `extras`.
 - **Confidence transparency.** If a claim depends on a bot profile's `rendersJavaScript: false` at `observed` confidence (not `official`), note it: *"Based on observed behavior, not official documentation."*
 - **Framework detection.** Scan the HTML body for signals: `<meta name="next-head-count">` or `_next/static` → Next.js (Pages Router or App Router respectively), `<div id="__nuxt">` → Nuxt, `<div id="app">` with thin content → SPA (Vue/React CSR), `<!--$-->` placeholder tags → React 18 Suspense. Use these to tailor fix recommendations.
 - **No speculation beyond the data.** If server HTML has 0 `<a>` tags inside a component, say "component not present in server HTML" — not "JavaScript hydration failed" unless the diff-render data proves it.

package/package.json

@@ -1,10 +1,13 @@
 {
   "name": "@braedenbuilds/crawl-sim",
-  "version": "1.0.5",
+  "version": "1.1.0",
   "description": "Agent-native multi-bot web crawler simulator. See your site through the eyes of Googlebot, GPTBot, ClaudeBot, and PerplexityBot.",
   "bin": {
     "crawl-sim": "bin/install.js"
   },
+  "scripts": {
+    "test": "./test/run-scoring-tests.sh"
+  },
   "keywords": [
     "seo",
     "crawler",

package/scripts/_lib.sh

@@ -41,6 +41,36 @@ count_words() {
   sed 's/<[^>]*>//g' "$1" | tr -s '[:space:]' '\n' | grep -c '[a-zA-Z0-9]' || true
 }
 
+# Detect the structural page type of a URL based on its path.
+# Returns one of: root, detail, archive, faq, about, contact, generic.
+#
+# Used by compute-score.sh to pick a schema rubric, but also exposed here
+# so other tooling (narrative layer, planned multi-URL mode) can classify
+# URLs consistently without re-implementing the heuristic.
+page_type_for_url() {
+  local url="$1"
+  local path
+  path=$(path_from_url "$url" | sed 's#[?#].*##')
+  if [ "$path" = "/" ]; then
+    echo "root"
+    return
+  fi
+  local trimmed lower
+  trimmed=$(printf '%s' "$path" | sed 's#^/##' | sed 's#/$##')
+  lower=$(printf '%s' "$trimmed" | tr '[:upper:]' '[:lower:]')
+  case "$lower" in
+    "") echo "root" ;;
+    work|journal|blog|articles|news|careers|projects|case-studies|cases)
+      echo "archive" ;;
+    work/*|articles/*|journal/*|blog/*|news/*|case-studies/*|cases/*|case/*|careers/*|projects/*)
+      echo "detail" ;;
+    *faq*) echo "faq" ;;
+    *about*|*team*|*purpose*|*who-we-are*) echo "about" ;;
+    *contact*) echo "contact" ;;
+    *) echo "generic" ;;
+  esac
+}
+
 # Fetch a URL to a local file and return the HTTP status code on stdout.
 # Usage: status=$(fetch_to_file <url> <output-file> [timeout-seconds])
 fetch_to_file() {

package/scripts/compute-score.sh

@@ -2,7 +2,7 @@
 set -eu
 
 # compute-score.sh — Aggregate check outputs into per-bot + per-category scores
-# Usage: compute-score.sh <results-dir>
+# Usage: compute-score.sh [--page-type <type>] <results-dir>
 # Output: JSON to stdout
 #
 # Expected filenames in <results-dir>:
@@ -14,8 +14,56 @@ set -eu
 #   llmstxt.json             — check-llmstxt.sh output (bot-independent)
 #   sitemap.json             — check-sitemap.sh output (bot-independent)
 #   diff-render.json         — diff-render.sh output (optional, Googlebot only)
+#
+# The --page-type flag overrides URL-based page-type detection. Valid values:
+# root, detail, archive, faq, about, contact, generic.
+
+SCRIPT_DIR="$(cd "$(dirname "${BASH_SOURCE[0]}")" && pwd)"
+# shellcheck source=_lib.sh
+. "$SCRIPT_DIR/_lib.sh"
+
+PAGE_TYPE_OVERRIDE=""
+while [ $# -gt 0 ]; do
+  case "$1" in
+    --page-type)
+      [ $# -ge 2 ] || { echo "--page-type requires a value" >&2; exit 2; }
+      PAGE_TYPE_OVERRIDE="$2"
+      shift 2
+      ;;
+    --page-type=*)
+      PAGE_TYPE_OVERRIDE="${1#--page-type=}"
+      shift
+      ;;
+    -h|--help)
+      echo "Usage: compute-score.sh [--page-type <type>] <results-dir>"
+      exit 0
+      ;;
+    --)
+      shift
+      break
+      ;;
+    -*)
+      echo "Unknown flag: $1" >&2
+      exit 2
+      ;;
+    *)
+      break
+      ;;
+  esac
+done
+
+RESULTS_DIR="${1:?Usage: compute-score.sh [--page-type <type>] <results-dir>}"
+
+if [ -n "$PAGE_TYPE_OVERRIDE" ]; then
+  case "$PAGE_TYPE_OVERRIDE" in
+    root|detail|archive|faq|about|contact|generic) ;;
+    *)
+      echo "Error: invalid --page-type '$PAGE_TYPE_OVERRIDE' (valid: root, detail, archive, faq, about, contact, generic)" >&2
+      exit 2
+      ;;
+  esac
+fi
 
-RESULTS_DIR="${1:?Usage: compute-score.sh <results-dir>}"
 printf '[compute-score] aggregating %s\n' "$RESULTS_DIR" >&2
 
 if [ ! -d "$RESULTS_DIR" ]; then
@@ -31,7 +79,6 @@ W_TECHNICAL=15
 W_AI=10
 
 # Overall composite weights (per bot)
-# Default: Googlebot 40, GPTBot 20, ClaudeBot 20, PerplexityBot 20
 overall_weight() {
   case "$1" in
     googlebot) echo 40 ;;
@@ -42,7 +89,6 @@ overall_weight() {
   esac
 }
 
-# Grade from score (0-100)
 grade_for() {
   local s=$1
   if   [ "$s" -ge 93 ]; then echo "A"
@@ -60,7 +106,85 @@ grade_for() {
   fi
 }
 
-# Read a jq value from a file with a default fallback
+# Rubric: expected schema types per page type.
+rubric_expected() {
+  case "$1" in
+    root)    echo "Organization WebSite" ;;
+    detail)  echo "Article BreadcrumbList" ;;
+    archive) echo "CollectionPage ItemList BreadcrumbList" ;;
+    faq)     echo "FAQPage BreadcrumbList" ;;
+    about)   echo "AboutPage BreadcrumbList Organization" ;;
+    contact) echo "ContactPage BreadcrumbList" ;;
+    *)       echo "WebPage BreadcrumbList" ;;
+  esac
+}
+
+rubric_optional() {
+  case "$1" in
+    root)    echo "ProfessionalService LocalBusiness" ;;
+    detail)  echo "NewsArticle ImageObject Person" ;;
+    archive) echo "" ;;
+    faq)     echo "WebPage" ;;
+    about)   echo "Person" ;;
+    contact) echo "PostalAddress" ;;
+    *)       echo "" ;;
+  esac
+}
+
+rubric_forbidden() {
+  case "$1" in
+    root)    echo "BreadcrumbList Article FAQPage" ;;
+    detail)  echo "CollectionPage ItemList" ;;
+    archive) echo "Article Product" ;;
+    faq)     echo "Article CollectionPage" ;;
+    about)   echo "Article Product" ;;
+    contact) echo "Article Product" ;;
+    *)       echo "" ;;
+  esac
+}
+
+list_contains() {
+  local needle="$1"
+  shift
+  local item
+  for item in "$@"; do
+    [ "$item" = "$needle" ] && return 0
+  done
+  return 1
+}
+
+list_count() {
+  # shellcheck disable=SC2086
+  set -- $1
+  echo "$#"
+}
+
+list_intersect() {
+  local a="$1" b="$2"
+  local out="" item
+  # shellcheck disable=SC2086
+  for item in $a; do
+    # shellcheck disable=SC2086
+    if list_contains "$item" $b; then
+      out="$out $item"
+    fi
+  done
+  printf '%s' "${out# }"
+}
+
+list_diff() {
+  local a="$1" b="$2"
+  local out="" item
+  # shellcheck disable=SC2086
+  for item in $a; do
+    # shellcheck disable=SC2086
+    if ! list_contains "$item" $b; then
+      out="$out $item"
+    fi
+  done
+  printf '%s' "${out# }"
+}
+
 jget() {
   local file="$1"
   local query="$2"
@@ -75,7 +199,6 @@ jget() {
 jget_num() {
   local v
   v=$(jget "$1" "$2" "0")
-  # Replace "null" or non-numeric with 0
   if ! printf '%s' "$v" | grep -qE '^-?[0-9]+(\.[0-9]+)?$'; then
     echo "0"
   else
@@ -90,8 +213,10 @@ jget_bool() {
 }
 
 BOTS=""
+FIRST_FETCH=""
 for f in "$RESULTS_DIR"/fetch-*.json; do
   [ -f "$f" ] || continue
+  [ -z "$FIRST_FETCH" ] && FIRST_FETCH="$f"
   bot_id=$(basename "$f" .json | sed 's/^fetch-//')
   BOTS="$BOTS $bot_id"
 done
@@ -105,14 +230,10 @@ LLMSTXT_FILE="$RESULTS_DIR/llmstxt.json"
 SITEMAP_FILE="$RESULTS_DIR/sitemap.json"
 DIFF_RENDER_FILE="$RESULTS_DIR/diff-render.json"
 
-# Load Playwright render-delta data once (used to differentiate JS-rendering
-# bots from non-rendering ones). If the comparison was skipped or missing,
-# all bots score against server HTML only.
 DIFF_AVAILABLE=false
 DIFF_RENDERED_WORDS=0
 DIFF_DELTA_PCT=0
 if [ -f "$DIFF_RENDER_FILE" ]; then
-  # Explicit null check — `.skipped // true` would treat real false as null.
   DIFF_SKIPPED=$(jq -r '.skipped | if . == null then "true" else tostring end' "$DIFF_RENDER_FILE" 2>/dev/null || echo "true")
   if [ "$DIFF_SKIPPED" = "false" ]; then
     DIFF_AVAILABLE=true
@@ -121,9 +242,22 @@ if [ -f "$DIFF_RENDER_FILE" ]; then
   fi
 fi
 
+# Resolve page type once from the first fetch file's URL, unless overridden.
+TARGET_URL=$(jget "$FIRST_FETCH" '.url' "")
+if [ -n "$PAGE_TYPE_OVERRIDE" ]; then
+  PAGE_TYPE="$PAGE_TYPE_OVERRIDE"
+else
+  PAGE_TYPE=$(page_type_for_url "$TARGET_URL")
+fi
+printf '[compute-score] page type: %s (url: %s)\n' "$PAGE_TYPE" "$TARGET_URL" >&2
+
+RUBRIC_EXPECTED="$(rubric_expected "$PAGE_TYPE")"
+RUBRIC_OPTIONAL="$(rubric_optional "$PAGE_TYPE")"
+RUBRIC_FORBIDDEN="$(rubric_forbidden "$PAGE_TYPE")"
+EXPECTED_COUNT=$(list_count "$RUBRIC_EXPECTED")
+
 BOTS_JSON="{}"
 
-# Accumulators for per-category averages (across bots)
 CAT_ACCESSIBILITY_SUM=0
 CAT_CONTENT_SUM=0
 CAT_STRUCTURED_SUM=0
@@ -131,7 +265,6 @@ CAT_TECHNICAL_SUM=0
 CAT_AI_SUM=0
 CAT_N=0
 
-# Accumulators for overall weighted composite
 OVERALL_WEIGHTED_SUM=0
 OVERALL_WEIGHT_TOTAL=0
 
@@ -146,17 +279,10 @@ for bot_id in $BOTS; do
   STATUS=$(jget_num "$FETCH" '.status')
   TOTAL_TIME=$(jget_num "$FETCH" '.timing.total')
   SERVER_WORD_COUNT=$(jget_num "$FETCH" '.wordCount')
-  # Read with explicit null fallback — jq's `//` is unsafe here because it
-  # treats boolean false as falsy, which is exactly the value we need to see.
   RENDERS_JS=$(jq -r '.bot.rendersJavaScript | if . == null then "unknown" else tostring end' "$FETCH" 2>/dev/null || echo "unknown")
 
   ROBOTS_ALLOWED=$(jget_bool "$ROBOTS" '.allowed')
 
-  # Effective word count depends on JS rendering capability:
-  # - true (e.g. Googlebot) + diff-render data → rendered DOM word count
-  # - false (AI training/search bots, observed) → server HTML only, with
-  #   penalty proportional to the rendering delta
-  # - unknown → conservative: server HTML (same as false but no penalty)
   EFFECTIVE_WORD_COUNT=$SERVER_WORD_COUNT
   HYDRATION_PENALTY=0
   MISSED_WORDS=0
@@ -164,11 +290,8 @@ for bot_id in $BOTS; do
     if [ "$RENDERS_JS" = "true" ]; then
       EFFECTIVE_WORD_COUNT=$DIFF_RENDERED_WORDS
     elif [ "$RENDERS_JS" = "false" ]; then
-      # Absolute-value delta: if rendered DOM has materially more than server,
-      # AI bots are missing that content.
       ABS_DELTA=$(awk -v d="$DIFF_DELTA_PCT" 'BEGIN { printf "%d", (d < 0 ? -d : d) + 0.5 }')
       if [ "$ABS_DELTA" -gt 5 ]; then
-        # Scale penalty: 5% delta = 0, 10% = 5, 20%+ = 15 (cap)
         HYDRATION_PENALTY=$(awk -v d="$ABS_DELTA" 'BEGIN {
           p = (d - 5)
           if (p > 15) p = 15
@@ -182,11 +305,8 @@ for bot_id in $BOTS; do
 
   # --- Category 1: Accessibility (0-100) ---
   ACC=0
-  # robots.txt allows: 40
   [ "$ROBOTS_ALLOWED" = "true" ] && ACC=$((ACC + 40))
-  # HTTP 200: 40
   [ "$STATUS" = "200" ] && ACC=$((ACC + 40))
-  # Response time: <2s = 20, <5s = 10, else 0
   TIME_SCORE=$(awk -v t="$TOTAL_TIME" 'BEGIN { if (t < 2) print 20; else if (t < 5) print 10; else print 0 }')
   ACC=$((ACC + TIME_SCORE))
 
@@ -216,34 +336,106 @@ for bot_id in $BOTS; do
     CONTENT=$((CONTENT + ALT_SCORE))
   fi
 
-  # Apply hydration penalty for non-rendering bots that are missing content
   CONTENT=$((CONTENT - HYDRATION_PENALTY))
   [ $CONTENT -lt 0 ] && CONTENT=0
 
   # --- Category 3: Structured Data (0-100) ---
-  STRUCTURED=0
   JSONLD_COUNT=$(jget_num "$JSONLD" '.blockCount')
   JSONLD_VALID=$(jget_num "$JSONLD" '.validCount')
   JSONLD_INVALID=$(jget_num "$JSONLD" '.invalidCount')
-  HAS_ORG=$(jget_bool "$JSONLD" '.flags.hasOrganization')
-  HAS_WEBSITE=$(jget_bool "$JSONLD" '.flags.hasWebSite')
-  HAS_BREADCRUMB=$(jget_bool "$JSONLD" '.flags.hasBreadcrumbList')
-  HAS_ARTICLE=$(jget_bool "$JSONLD" '.flags.hasArticle')
-  HAS_PRODUCT=$(jget_bool "$JSONLD" '.flags.hasProduct')
-  HAS_FAQ=$(jget_bool "$JSONLD" '.flags.hasFAQPage')
-
-  [ "$JSONLD_COUNT" -ge 1 ] && STRUCTURED=$((STRUCTURED + 30))
-  if [ "$JSONLD_COUNT" -ge 1 ] && [ "$JSONLD_INVALID" -eq 0 ]; then
-    STRUCTURED=$((STRUCTURED + 20))
+
+  if [ -f "$JSONLD" ]; then
+    PRESENT_TYPES=$(jq -r '.types[]? // empty' "$JSONLD" 2>/dev/null | awk 'NF && !seen[$0]++' | tr '\n' ' ')
+    PRESENT_TYPES=${PRESENT_TYPES% }
+  else
+    PRESENT_TYPES=""
   fi
-  if [ "$HAS_ORG" = "true" ] || [ "$HAS_WEBSITE" = "true" ]; then
-    STRUCTURED=$((STRUCTURED + 20))
+
+  PRESENT_EXPECTED=$(list_intersect "$RUBRIC_EXPECTED" "$PRESENT_TYPES")
+  PRESENT_OPTIONAL=$(list_intersect "$RUBRIC_OPTIONAL" "$PRESENT_TYPES")
+  PRESENT_FORBIDDEN=$(list_intersect "$RUBRIC_FORBIDDEN" "$PRESENT_TYPES")
+  MISSING_EXPECTED=$(list_diff "$RUBRIC_EXPECTED" "$PRESENT_TYPES")
+  RUBRIC_KNOWN="$RUBRIC_EXPECTED $RUBRIC_OPTIONAL $RUBRIC_FORBIDDEN"
+  EXTRAS=$(list_diff "$PRESENT_TYPES" "$RUBRIC_KNOWN")
+
+  PRESENT_EXPECTED_COUNT=$(list_count "$PRESENT_EXPECTED")
+  PRESENT_OPTIONAL_COUNT=$(list_count "$PRESENT_OPTIONAL")
+  PRESENT_FORBIDDEN_COUNT=$(list_count "$PRESENT_FORBIDDEN")
+
+  BASE=$(awk -v h="$PRESENT_EXPECTED_COUNT" -v t="$EXPECTED_COUNT" \
+    'BEGIN { if (t == 0) print 0; else printf "%d", (h / t) * 100 + 0.5 }')
+
+  BONUS=$((PRESENT_OPTIONAL_COUNT * 10))
+  [ $BONUS -gt 20 ] && BONUS=20
+
+  FORBID_PENALTY=$((PRESENT_FORBIDDEN_COUNT * 10))
+
+  VALID_PENALTY=0
+  if [ "$JSONLD_COUNT" -gt 0 ] && [ "$JSONLD_INVALID" -gt 0 ]; then
+    VALID_PENALTY=$((JSONLD_INVALID * 5))
+    [ $VALID_PENALTY -gt 20 ] && VALID_PENALTY=20
   fi
-  [ "$HAS_BREADCRUMB" = "true" ] && STRUCTURED=$((STRUCTURED + 15))
-  if [ "$HAS_ARTICLE" = "true" ] || [ "$HAS_PRODUCT" = "true" ] || [ "$HAS_FAQ" = "true" ]; then
-    STRUCTURED=$((STRUCTURED + 15))
+
+  STRUCTURED=$((BASE + BONUS - FORBID_PENALTY - VALID_PENALTY))
+  [ $STRUCTURED -gt 100 ] && STRUCTURED=100
+  [ $STRUCTURED -lt 0 ] && STRUCTURED=0
+
+  CALCULATION=$(printf 'base: %d/%d expected present = %d; +%d optional bonus; -%d forbidden penalty; -%d validity penalty; clamp [0,100] = %d' \
+    "$PRESENT_EXPECTED_COUNT" "$EXPECTED_COUNT" "$BASE" \
+    "$BONUS" "$FORBID_PENALTY" "$VALID_PENALTY" "$STRUCTURED")
+
+  if [ "$STRUCTURED" -ge 100 ] && [ -z "$PRESENT_FORBIDDEN" ] && [ "$VALID_PENALTY" -eq 0 ]; then
+    NOTES="All expected schemas for pageType=$PAGE_TYPE are present. No structured-data action needed."
+  elif [ -n "$MISSING_EXPECTED" ] && [ -z "$PRESENT_FORBIDDEN" ]; then
+    NOTES="Missing expected schemas for pageType=$PAGE_TYPE: $MISSING_EXPECTED. Add these to raise the score."
+  elif [ -n "$PRESENT_FORBIDDEN" ] && [ -z "$MISSING_EXPECTED" ]; then
+    NOTES="Forbidden schemas present for pageType=$PAGE_TYPE: $PRESENT_FORBIDDEN. Remove these (or re-classify the page type with --page-type)."
+  elif [ -n "$PRESENT_FORBIDDEN" ] && [ -n "$MISSING_EXPECTED" ]; then
+    NOTES="Mixed: missing $MISSING_EXPECTED and forbidden present $PRESENT_FORBIDDEN for pageType=$PAGE_TYPE."
+  else
+    NOTES="Score reduced by $VALID_PENALTY pts due to invalid JSON-LD blocks."
   fi
 
+  STRUCTURED_GRADE=$(grade_for "$STRUCTURED")
+  STRUCTURED_OBJ=$(jq -n \
+    --argjson score "$STRUCTURED" \
+    --arg grade "$STRUCTURED_GRADE" \
+    --arg pageType "$PAGE_TYPE" \
+    --arg expectedList "$RUBRIC_EXPECTED" \
+    --arg optionalList "$RUBRIC_OPTIONAL" \
+    --arg forbiddenList "$RUBRIC_FORBIDDEN" \
+    --arg presentList "$PRESENT_TYPES" \
+    --arg missingList "$MISSING_EXPECTED" \
+    --arg extrasList "$EXTRAS" \
+    --arg forbiddenPresent "$PRESENT_FORBIDDEN" \
+    --argjson invalidCount "$JSONLD_INVALID" \
+    --argjson validPenalty "$VALID_PENALTY" \
+    --arg calculation "$CALCULATION" \
+    --arg notes "$NOTES" \
+    '
+    def to_arr: split(" ") | map(select(length > 0));
+    {
+      score: $score,
+      grade: $grade,
+      pageType: $pageType,
+      expected:   ($expectedList   | to_arr),
+      optional:   ($optionalList   | to_arr),
+      forbidden:  ($forbiddenList  | to_arr),
+      present:    ($presentList    | to_arr),
+      missing:    ($missingList    | to_arr),
+      extras:     ($extrasList     | to_arr),
+      violations: (
+        ($forbiddenPresent | to_arr | map({kind: "forbidden_schema", schema: ., impact: -10}))
+        + (if $validPenalty > 0
+             then [{kind: "invalid_jsonld", count: $invalidCount, impact: (0 - $validPenalty)}]
+             else []
+           end)
+      ),
+      calculation: $calculation,
+      notes: $notes
+    }
+    ')
+
   # --- Category 4: Technical Signals (0-100) ---
   TECHNICAL=0
   TITLE=$(jget "$META" '.title' "")
@@ -279,21 +471,16 @@ for bot_id in $BOTS; do
     [ "$LLMS_HAS_DESC" = "true" ] && AI=$((AI + 7))
     [ "$LLMS_URLS" -ge 1 ] && AI=$((AI + 6))
   fi
-  # Content citable (>= 200 words, effective for this bot)
   [ "$EFFECTIVE_WORD_COUNT" -ge 200 ] && AI=$((AI + 20))
-  # Semantic clarity: has H1 + description
   if [ "$H1_COUNT" -ge 1 ] && [ -n "$DESCRIPTION" ] && [ "$DESCRIPTION" != "null" ]; then
     AI=$((AI + 20))
   fi
 
-  # Cap categories at 100
   [ $ACC -gt 100 ] && ACC=100
   [ $CONTENT -gt 100 ] && CONTENT=100
-  [ $STRUCTURED -gt 100 ] && STRUCTURED=100
   [ $TECHNICAL -gt 100 ] && TECHNICAL=100
   [ $AI -gt 100 ] && AI=100
 
-  # Per-bot composite score (weighted average of 5 categories)
   BOT_SCORE=$(awk -v a=$ACC -v c=$CONTENT -v s=$STRUCTURED -v t=$TECHNICAL -v ai=$AI \
     -v wa=$W_ACCESSIBILITY -v wc=$W_CONTENT -v ws=$W_STRUCTURED -v wt=$W_TECHNICAL -v wai=$W_AI \
     'BEGIN { printf "%d", (a*wa + c*wc + s*ws + t*wt + ai*wai) / (wa+wc+ws+wt+wai) + 0.5 }')
@@ -301,7 +488,6 @@ for bot_id in $BOTS; do
   BOT_GRADE=$(grade_for "$BOT_SCORE")
   ACC_GRADE=$(grade_for "$ACC")
   CONTENT_GRADE=$(grade_for "$CONTENT")
-  STRUCTURED_GRADE=$(grade_for "$STRUCTURED")
   TECHNICAL_GRADE=$(grade_for "$TECHNICAL")
   AI_GRADE=$(grade_for "$AI")
 
@@ -315,8 +501,7 @@ for bot_id in $BOTS; do
     --arg accGrade "$ACC_GRADE" \
     --argjson content "$CONTENT" \
     --arg contentGrade "$CONTENT_GRADE" \
-    --argjson structured "$STRUCTURED" \
-    --arg structuredGrade "$STRUCTURED_GRADE" \
+    --argjson structured "$STRUCTURED_OBJ" \
     --argjson technical "$TECHNICAL" \
     --arg technicalGrade "$TECHNICAL_GRADE" \
     --argjson ai "$AI" \
@@ -338,17 +523,16 @@ for bot_id in $BOTS; do
         hydrationPenaltyPts: $hydrationPenalty
       },
       categories: {
-        accessibility:     { score: $acc,        grade: $accGrade },
-        contentVisibility: { score: $content,    grade: $contentGrade },
-        structuredData:    { score: $structured, grade: $structuredGrade },
-        technicalSignals:  { score: $technical,  grade: $technicalGrade },
-        aiReadiness:       { score: $ai,         grade: $aiGrade }
+        accessibility:     { score: $acc,       grade: $accGrade },
+        contentVisibility: { score: $content,   grade: $contentGrade },
+        structuredData:    $structured,
+        technicalSignals:  { score: $technical, grade: $technicalGrade },
+        aiReadiness:       { score: $ai,        grade: $aiGrade }
       }
     }')
 
   BOTS_JSON=$(printf '%s' "$BOTS_JSON" | jq --argjson bot "$BOT_OBJ" --arg id "$bot_id" '.[$id] = $bot')
 
-  # Accumulate category averages
   CAT_ACCESSIBILITY_SUM=$((CAT_ACCESSIBILITY_SUM + ACC))
   CAT_CONTENT_SUM=$((CAT_CONTENT_SUM + CONTENT))
   CAT_STRUCTURED_SUM=$((CAT_STRUCTURED_SUM + STRUCTURED))
@@ -356,7 +540,6 @@ for bot_id in $BOTS; do
   CAT_AI_SUM=$((CAT_AI_SUM + AI))
   CAT_N=$((CAT_N + 1))
 
-  # Accumulate weighted overall
   W=$(overall_weight "$bot_id")
   if [ "$W" -gt 0 ]; then
     OVERALL_WEIGHTED_SUM=$((OVERALL_WEIGHTED_SUM + BOT_SCORE * W))
@@ -364,18 +547,15 @@ for bot_id in $BOTS; do
   fi
 done
 
-# Per-category averages (across all bots)
 CAT_ACC_AVG=$((CAT_ACCESSIBILITY_SUM / CAT_N))
 CAT_CONTENT_AVG=$((CAT_CONTENT_SUM / CAT_N))
 CAT_STRUCTURED_AVG=$((CAT_STRUCTURED_SUM / CAT_N))
 CAT_TECHNICAL_AVG=$((CAT_TECHNICAL_SUM / CAT_N))
 CAT_AI_AVG=$((CAT_AI_SUM / CAT_N))
 
-# Overall composite
 if [ "$OVERALL_WEIGHT_TOTAL" -gt 0 ]; then
   OVERALL_SCORE=$((OVERALL_WEIGHTED_SUM / OVERALL_WEIGHT_TOTAL))
 else
-  # Fall back to simple average if none of the 4 standard bots are present
   OVERALL_SCORE=$(((CAT_ACC_AVG + CAT_CONTENT_AVG + CAT_STRUCTURED_AVG + CAT_TECHNICAL_AVG + CAT_AI_AVG) / 5))
 fi
 
@@ -386,15 +566,14 @@ CAT_STRUCTURED_GRADE=$(grade_for "$CAT_STRUCTURED_AVG")
 CAT_TECHNICAL_GRADE=$(grade_for "$CAT_TECHNICAL_AVG")
 CAT_AI_GRADE=$(grade_for "$CAT_AI_AVG")
 
-# Get the URL from the first fetch file
-FIRST_FETCH=$(ls "$RESULTS_DIR"/fetch-*.json | head -1)
-TARGET_URL=$(jget "$FIRST_FETCH" '.url' "")
 TIMESTAMP=$(date -u +"%Y-%m-%dT%H:%M:%SZ")
 
 jq -n \
   --arg url "$TARGET_URL" \
   --arg timestamp "$TIMESTAMP" \
-  --arg version "0.1.0" \
+  --arg version "0.2.0" \
+  --arg pageType "$PAGE_TYPE" \
+  --arg pageTypeOverride "$PAGE_TYPE_OVERRIDE" \
   --argjson overallScore "$OVERALL_SCORE" \
   --arg overallGrade "$OVERALL_GRADE" \
   --argjson bots "$BOTS_JSON" \
@@ -412,6 +591,8 @@ jq -n \
     url: $url,
     timestamp: $timestamp,
     version: $version,
+    pageType: $pageType,
+    pageTypeOverridden: ($pageTypeOverride | length > 0),
     overall: { score: $overallScore, grade: $overallGrade },
     bots: $bots,
     categories: {