@bigsteele/the-prospect 0.1.1

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+ # The Prospect - the research protocol
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+
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+ You are running the second half of The Prospect: the industry read. Step 0
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+ already read the repository and wrote its facts to `the-prospect-<app>.json`
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+ and `the-prospect-<app>.md` in the repository root. Your job is to research
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+ the market those facts sit in, and rewrite the report so Lane 2 holds real,
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+ sourced, dated suggestions.
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+
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+ The law of this scan, and nothing outrides it:
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+
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+ > Every suggestion stands on three legs: a fact READ from the code (file
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+ > cited), a fact RESEARCHED from the market (source and date), and the
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+ > North Star. A candidate missing a leg is cut, not softened.
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+
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+ ## Step 0 - read the scan, not the codebase
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+
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+ Open the JSON first. It holds: the dependency roster, the vendor roster and
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+ overlaps, hand-rolled subsystems, duplicate clusters, unreached files, cost
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+ surfaces, the industry fingerprint, and the North Star reading. Open source
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+ files only to verify a finding you intend to print. Do not re-scan what
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+ Step 0 measured; if you believe a Step 0 fact is wrong, say so in the
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+ report rather than silently replacing it.
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+
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+ ## Step 1 - the North Star
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+
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+ If the JSON's north_star has a sentence at high confidence, use it and cite
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+ its source. If it is low confidence or absent, derive one WITH the operator
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+ before doing anything else: ask what the product is for in one sentence,
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+ what moment delivers the value, and where the money comes from. Write the
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+ answer to `NORTH-STAR.md` in the repository root. Every suggestion in both
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+ lanes must serve this sentence; a suggestion that serves the technology but
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+ not the sentence does not ship.
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+
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+ ## Step 2 - name the vertical
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+
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+ The fingerprint holds the repository's own domain vocabulary. Form a
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+ hypothesis about the industry ("this reads like credit repair: disputes,
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+ bureaus, tradelines, letters") and confirm it with the operator in one
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+ question. Never research a vertical you have not confirmed - a wrong
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+ vertical poisons every suggestion downstream.
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+
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+ ## Step 3 - research, four lanes, sources and dates mandatory
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+
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+ Use web search. For every claim you will print, capture the source URL and
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+ the date you checked it. An undated industry claim is a rumour; the gate
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+ fails it mechanically.
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+
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+ 1. **Rails.** For each hand-rolled subsystem and each thing the code does
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+ the hard way: what vendors and APIs carry that load today? The worked
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+ example, owner's own: a credit-repair app parsing PDF credit reports by
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+ hand, while report-access APIs deliver structured bureau data with no
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+ PDFs anywhere. Find the equivalent for THIS vertical.
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+ 2. **Table stakes.** What do buyers of this vertical now expect that the
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+ code shows no sign of? The feature whose absence sends a customer
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+ shopping without ever saying why.
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+ 3. **Adjacent value.** What is one integration away from the data the code
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+ already holds? A table they already fill that could become a feature
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+ they could charge for.
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+ 4. **Regulatory and platform rails.** Compliance APIs, data-access regimes,
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+ marketplace programs specific to the vertical - the ones that change
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+ what is even possible.
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+ 5. **The stack cut.** Step 0's JSON carries `stack.consolidations`: pairs
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+ where a platform the repo already runs can cover another platform's
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+ job ("keep Cloudflare, question Vercel"; "these workflows only run npm
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+ scripts"). For EACH pair, verify with a source and a date that the kept
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+ platform's CURRENT plan truly carries the load (limits, pricing tier,
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+ the one feature that might not port), and estimate the migration cost
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+ honestly. A verified pair becomes a Lane 2 suggestion in the standard
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+ anatomy, where "Your customer gets" may honestly be "nothing changes
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+ for them; you get the bill and a failure surface back" - operational
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+ wins count, named as such. A pair that does NOT survive verification
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+ is listed in one line with the reason it stays; a cut that breaks the
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+ product is not a saving.
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+
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+ ## Step 4 - the cross-product filter
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+
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+ For each candidate suggestion, write its three legs explicitly before you
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+ write any prose. Then apply the knives, in order:
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+
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+ - No leg, no suggestion. Cut, never soften.
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+ - Two options minimum: two vendors, or one vendor against the
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+ build-it-yourself path, with the trade stated. One option reads as an ad
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+ and the gate fails it.
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+ - The customer line: every suggestion ends with who benefits and how, in
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+ the customer's terms. A suggestion that only makes the tech prettier is
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+ cut.
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+ - Suggestions, never advice. "Have you considered", never "you should".
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+ Questions where two readings disagree.
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+ - The strongest five in the report. The rest in an appendix, one line each.
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+
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+ ## Step 5 - rewrite the report
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+
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+ Rewrite `the-prospect-<app>.md` in place, keeping Lane 1 exactly as Step 0
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+ wrote it (it is READ; you did not measure it), and replacing the Lane 2
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+ placeholder with your researched suggestions. Each one in this exact shape:
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+
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+ ```
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+ ### <The move, in plain words>
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+
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+ **Since you** <the code fact, with the file cited>. [READ]
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+ **Have you considered** <option one> or <option two, or the
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+ build-it-yourself path, with the trade stated>.
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+ **Because** <the industry fact> (<source URL>, checked <year>). [RESEARCHED]
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+ **Your customer gets** <the benefit, in the customer's terms>.
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+ **First test** <a one-week test needing nobody's permission, and the
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+ observation that would kill the idea>.
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+ ```
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+
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+ Also revisit Lane 1 with what the research taught you: where a subtract
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+ finding now has a named rail, add ONE line under it - "the rail here is X
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+ or Y (source, year)" - badged RESEARCHED. Do not reorder or reword Step 0's
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+ facts.
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+
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+ Register rules, all enforced by the gate (`--check`):
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+ - No em dashes anywhere.
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+ - No "you should", "you must", "you need to".
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+ - No certainty about the future, no hype vocabulary.
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+ - Write the opening last and hardest: the headline is an argument a founder
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+ can repeat, not a metric.
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+
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+ ## Step 6 - the gate
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+
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+ Run `npx @bigsteele/the-prospect --check` against the finished report. Fix
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+ every finding and run it again. A report that fails the gate does not get
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+ sent, shown, or summarised - it gets fixed.