@appeeky/spec 0.0.0-stage → 0.2.0

package/dist/cli.js

@@ -0,0 +1,1960 @@
+import { spawnSync } from "node:child_process";
+import { existsSync } from "node:fs";
+import { mkdir, readFile, writeFile } from "node:fs/promises";
+import { join, resolve } from "node:path";
+import { createInterface } from "node:readline/promises";
+import { Command, Option } from "commander";
+import { adsSnapshot, CHANNEL_LABELS, saveAdsSnapshot } from "./ads.js";
+import { COFOUNDER_COMMAND, installAgents, parseTargets, TARGET_DIRS } from "./agents.js";
+import { attributionClient, attributionClients, attributionMetricSource, createExperimentLink, hasClients, IOS_LINK_NOTE, iosOnlyLink, isClient, linkResult, linkStore } from "./attribution.js";
+import { pullCompetitors, similarApps } from "./competitors.js";
+import { draftIssues, fetchSocial, readAccounts, readDrafts, resolveAccounts, saveSocial, sendDraft } from "./social.js";
+import { fetchUgc, findPersona, generateBrief, quoteBrief, readBriefs, readPersonas, saveUgc } from "./ugc.js";
+import { generateLocal, loadCore, planLocalClip, readAppeekyPersona, readLocalPersona } from "./ugc-local.js";
+import { categoryFile, categoryMetricSource, categoryPlans, chartSources, previousRank, readCategoryHistory, readCategoryRanks, saveCategoryRanks } from "./category.js";
+import { applySync, bootstrapIntents, languageFor, planSync, pullVisibility, readRemoteIntents, scanVisibility, visibilityMetricSource, visibilityTarget } from "./visibility.js";
+import { appContext, daysSinceLocalScan, KEY_NAMES, loadVisibilityCore, localVisibilityMetricSource, planLocalScan, scanLocal } from "./visibility-local.js";
+import { pullSearchAds, SearchAdsClient, searchAdsMetricSource, searchAdsSource } from "./search-ads.js";
+import { daysSinceRanks, pullDomain, pullKeywords, pullRanks, quoteSeo, readDataForSeo, webKeywords, webRankMetricSource } from "./dataforseo.js";
+import { checkSite, llmsTxt, pullSearchConsole, readServiceAccount, searchConsoleProperty, seoMetricSource } from "./seo.js";
+import { attributionBlock, initHosted, initSelfHosted, nextSteps, specStores } from "./attribution-setup.js";
+import { pullData } from "./data.js";
+import { combineSources } from "./metrics.js";
+import { fetchReviews, readReplies, readReviews, replyIssues, reviewMetricSource, saveReviews, sendReply, writeReply, writeSummary } from "./reviews.js";
+import { AppeekyApi, appeekyRankSource, loadPopularity, metricSourceFor } from "./appeeky-api.js";
+import { closeExperiment, dueExperiments, experimentId, readExperiments, writeExperiment } from "./experiments.js";
+import { appendPlaybook, experimentApp, measureExperiments, playbookLine, verifyReleases } from "./measure.js";
+import { formatChange, isMetricName, METRICS, metricAfter, metricBefore } from "./metrics.js";
+import { loadProjectAtRef, outboxReport, specReport } from "./report.js";
+import { checkScreenshots, pullScreenshots } from "./screenshots.js";
+import { appendKeyword, crossLocalizationSuggestions, keywordSuggestions } from "./suggest.js";
+import { firstRankSource, itunesRankSource, rankAppIds, snapshotRanks } from "./verify.js";
+import { projectCoverage } from "./coverage.js";
+import { invertChanges } from "./diff.js";
+import { loadProject, recordPull, SPEC_DIR, SPEC_FILE, writeListing, writeSpec } from "./files.js";
+import { readReleases, releaseId, releaseMarkdown, writeRelease } from "./history.js";
+import { freeStores, writeLoops } from "./loops.js";
+import { diagnose, findApps, playPackageExists, suggestTargets, targetCandidates, WORKFLOWS } from "./setup.js";
+import { hasErrors, lintProject } from "./lint.js";
+import { c, formatChanges, formatCoverage, formatIssues, printJson, storeLabel } from "./output.js";
+import { configuredStores, planStore, storeHandle } from "./project.js";
+import { STORES } from "./schema.js";
+const round = (v) => (v === undefined ? "?" : Math.abs(v) < 1 ? v.toFixed(3) : v.toFixed(2));
+/** One playbook line for a closed experiment. */
+function experimentPlaybookLine(e) {
+    const value = e.result?.value !== undefined ? ` (${e.metric} ${round(e.baseline)} → ${round(e.result.value)})` : "";
+    return `- ${e.startedAt.slice(0, 10)}, ${e.type}${e.persona ? `, ${e.persona}` : ""}: ${e.hypothesis} → ${e.status}${value}${e.result?.note ? `. ${e.result.note}` : ""}`;
+}
+import { STORE_CLIS } from "./transport.js";
+const PLAYBOOK = `# Playbook
+
+What worked and what did not for this app. Appeeky Spec and your agent read this
+before proposing a change, so keep each entry short and specific:
+
+- YYYY-MM-DD, store, locale: what changed → what happened (and how sure we are)
+`;
+/** An account name from the app name: "Sleep Sounds" → "sleep-sounds". */
+const slug = (name) => name.toLowerCase().replace(/[^a-z0-9]+/g, "-").replace(/^-|-$/g, "") || "app";
+/** One line of input; Enter gives `fallback`. */
+async function ask(question, fallback = "") {
+    const rl = createInterface({ input: process.stdin, output: process.stdout });
+    const answer = await rl.question(`${question}${fallback ? c.dim(` (${fallback})`) : ""} `);
+    rl.close();
+    return answer.trim() || fallback;
+}
+/** A yes/no question that defaults to yes. */
+async function agree(question) {
+    return !/^n(o)?$/i.test(await ask(`${question} [Y/n]`));
+}
+/** Keep the private data and cache out of git. */
+async function ignoreLocalData(root) {
+    const file = join(root, ".gitignore");
+    const current = existsSync(file) ? await readFile(file, "utf8") : "";
+    if (/^\.appeeky\/?\s*$/m.test(current))
+        return false;
+    await writeFile(file, `${current}${current && !current.endsWith("\n") ? "\n" : ""}\n# Appeeky Spec: your analytics, cache and history stay local\n.appeeky/\n`);
+    return true;
+}
+/** Write the GitHub workflows that are not there yet. */
+async function writeWorkflows(root) {
+    const dir = join(root, ".github", "workflows");
+    await mkdir(dir, { recursive: true });
+    const written = [];
+    for (const [file, body] of Object.entries(WORKFLOWS)) {
+        if (existsSync(join(dir, file)))
+            continue;
+        await writeFile(join(dir, file), body);
+        written.push(`.github/workflows/${file}`);
+    }
+    return written;
+}
+async function confirm(question) {
+    if (!process.stdin.isTTY)
+        return false;
+    const rl = createInterface({ input: process.stdin, output: process.stdout });
+    const answer = await rl.question(`${question} [y/N] `);
+    rl.close();
+    return /^y(es)?$/i.test(answer.trim());
+}
+function storeOption() {
+    return new Option("-s, --store <store>", "Only this store").choices([...STORES]);
+}
+export function buildProgram() {
+    const program = new Command()
+        .name("appeeky-spec")
+        .description("Your app's store listing as a spec: check it, measure keyword coverage, diff it with the live store and push it.")
+        .version("0.1.0")
+        .option("-C, --cwd <dir>", "Run as if started in this folder", process.cwd())
+        .option("--json", "Machine-readable output", false)
+        .addOption(new Option("--via <mode>", "How to reach the stores (overrides the spec)").choices(["auto", "local", "hosted"]));
+    const g = () => program.opts();
+    const transportOverrides = () => (g().via ? { via: g().via } : {});
+    const load = () => loadProject(g().cwd);
+    const api = () => (process.env.APPEEKY_API_KEY ? new AppeekyApi(process.env.APPEEKY_API_KEY, { baseUrl: process.env.APPEEKY_API_URL }) : undefined);
+    /** Appeeky API ranks when a key is set (both stores), Apple's public search otherwise (App Store only). */
+    const rankSource = () => {
+        const a = api();
+        return a ? firstRankSource(appeekyRankSource(a), itunesRankSource()) : itunesRankSource();
+    };
+    program
+        .command("init")
+        .description(`Create ${SPEC_FILE} and the appeeky/ folder. With no options in a terminal, a guided setup`)
+        .option("--name <name>", "App name")
+        .option("--app-store <appId>", "App Store app id (numeric) or bundle id")
+        .option("--google-play <package>", "Google Play package name")
+        .option("--locale <locale>", "Primary locale", "en-US")
+        .option("--country <cc>", "First storefront to add targets for", "us")
+        .option("--pull", "Pull the live listings right away", false)
+        .option("--ci", "Write the GitHub workflows (pull request check, push on merge, daily verify); works on an existing spec too", false)
+        .action(async (opts) => {
+        const root = resolve(g().cwd);
+        const exists = existsSync(join(root, SPEC_FILE));
+        if (exists && opts.ci) {
+            const written = await writeWorkflows(root);
+            if (g().json)
+                printJson({ workflows: written });
+            else
+                console.log(written.length ? written.map((f) => `${c.green("Wrote")} ${f}`).join("\n") : c.dim("The workflows are already there."));
+            return;
+        }
+        if (exists)
+            throw new Error(`${SPEC_FILE} already exists in ${root}. Run \`appeeky-spec doctor\` to see what is set up.`);
+        const guided = !opts.name && !opts.appStore && !opts.googlePlay && process.stdin.isTTY && !g().json;
+        if (guided)
+            return wizard(root, opts.locale, opts.country);
+        const spec = {
+            version: 1,
+            app: { name: opts.name ?? "My App", primaryLocale: opts.locale },
+            stores: {
+                ...(opts.appStore ? { appStore: { appId: opts.appStore, via: "auto" } } : {}),
+                ...(opts.googlePlay ? { googlePlay: { packageName: opts.googlePlay, via: "auto" } } : {}),
+            },
+            targets: { [opts.country.toLowerCase()]: [] },
+        };
+        await writeSpec(root, spec);
+        await mkdir(join(root, SPEC_DIR, "store"), { recursive: true });
+        if (!existsSync(join(root, SPEC_DIR, "playbook.md")))
+            await writeFile(join(root, SPEC_DIR, "playbook.md"), PLAYBOOK);
+        await ignoreLocalData(root);
+        const workflows = opts.ci ? await writeWorkflows(root) : [];
+        if (!g().json) {
+            console.log(`${c.green("Created")} ${SPEC_FILE} and ${SPEC_DIR}/`);
+            for (const f of workflows)
+                console.log(`${c.green("Wrote")} ${f}`);
+            if (!opts.appStore && !opts.googlePlay)
+                console.log(c.dim("Add stores.appStore.appId or stores.googlePlay.packageName, then run `appeeky-spec pull`."));
+        }
+        if (opts.pull && (opts.appStore || opts.googlePlay))
+            await program.parseAsync(["pull"], { from: "user" });
+        else if (g().json)
+            printJson({ root, created: [SPEC_FILE, `${SPEC_DIR}/`, ...workflows] });
+    });
+    /**
+     * The guided setup: find the app, write the spec, check that the stores can be reached and
+     * pull, suggest targets from what it already ranks for, add CI and the agent skills, and
+     * end on the first coverage table.
+     */
+    async function wizard(root, locale, country) {
+        const step = (n, title) => console.log(`\n${c.bold(`${n}/6`)} ${title}`);
+        console.log(c.bold("Appeeky Spec setup") + c.dim("  Enter keeps the suggestion in brackets."));
+        step(1, "Your app");
+        const term = await ask("What is it called on the App Store?");
+        const found = term ? await findApps(term, country).catch(() => []) : [];
+        let appStore;
+        let name = term || "My App";
+        let storeName = term;
+        let bundleId = "";
+        if (found.length) {
+            found.forEach((app, i) => console.log(`  ${c.cyan(String(i + 1))}  ${app.name}  ${c.dim(`${app.developer}${app.rating ? ` · ${app.rating}★` : ""} · ${app.id}`)}`));
+            console.log(`  ${c.cyan("0")}  ${c.dim("None of these / not on the App Store")}`);
+            const pick = Number(await ask("Which one?", "1"));
+            const app = found[pick - 1];
+            if (app) {
+                appStore = app.id;
+                name = app.name.split(/[:\-–—|]/)[0].trim() || app.name;
+                storeName = app.name;
+                bundleId = app.bundleId;
+            }
+        }
+        else if (term)
+            console.log(c.dim("  Not found on the App Store in this country."));
+        if (!appStore) {
+            const id = await ask("App Store id (digits), or Enter to skip:");
+            if (/^\d{5,}$/.test(id))
+                appStore = id;
+        }
+        let googlePlay;
+        const pkg = await ask("Google Play package, or - for none:", bundleId || "-");
+        if (pkg && pkg !== "-") {
+            const live = await playPackageExists(pkg);
+            console.log(live ? `  ${c.green("✓")} found on Google Play` : `  ${c.yellow("!")} no public Google Play page for ${pkg}: kept, check the name`);
+            googlePlay = pkg;
+        }
+        if (!appStore && !googlePlay)
+            throw new Error("Give an App Store id or a Google Play package to set up the spec.");
+        step(2, "The spec");
+        await writeSpec(root, {
+            version: 1,
+            app: { name, primaryLocale: locale },
+            stores: {
+                ...(appStore ? { appStore: { appId: appStore, via: "auto" } } : {}),
+                ...(googlePlay ? { googlePlay: { packageName: googlePlay, via: "auto" } } : {}),
+            },
+            targets: { [country]: [] },
+        });
+        await mkdir(join(root, SPEC_DIR, "store"), { recursive: true });
+        if (!existsSync(join(root, SPEC_DIR, "playbook.md")))
+            await writeFile(join(root, SPEC_DIR, "playbook.md"), PLAYBOOK);
+        const ignored = await ignoreLocalData(root);
+        console.log(`  ${c.green("✓")} ${SPEC_FILE}, ${SPEC_DIR}/playbook.md${ignored ? ", .appeeky/ in .gitignore" : ""}`);
+        step(3, "Store access and your live listing");
+        let project = await load();
+        let reach = diagnose(root, project).filter((x) => x.area === "App Store" || x.area === "Google Play");
+        printChecks(reach);
+        // A store that cannot be reached: offer to save the user's own key with the store CLI, once per machine.
+        let saved = false;
+        for (const x of reach.filter((r) => r.status === "fail")) {
+            const store = x.area === "App Store" ? "app-store" : "google-play";
+            if (!(await agree(`Save your own ${x.area} key on this machine now?`)))
+                continue;
+            saved = (await saveStoreKey(store, slug(name), store === "app-store" ? appStore : googlePlay)) || saved;
+        }
+        if (saved) {
+            reach = diagnose(root, project).filter((x) => x.area === "App Store" || x.area === "Google Play");
+            printChecks(reach);
+        }
+        let pulled = false;
+        // Pull each store that can be reached, one at a time: one store's problem does not stop the other.
+        const reachable = reach.filter((x) => x.status === "ok").map((x) => (x.area === "App Store" ? "app-store" : "google-play"));
+        if (reachable.length && (await agree(`Pull your live listing from ${reachable.map((s) => storeLabel(s)).join(" and ")} now?`))) {
+            for (const store of reachable) {
+                try {
+                    await program.parseAsync(["pull", "--store", store], { from: "user" });
+                    pulled = true;
+                }
+                catch (e) {
+                    console.log(`  ${c.red("✗")} ${e.message}`);
+                }
+            }
+        }
+        if (reachable.length < reach.length)
+            console.log(c.dim("  Set up access for the rest as above, then run `appeeky-spec pull`."));
+        step(4, `The searches to win in ${country.toUpperCase()}`);
+        project = await load();
+        // Without a pulled listing, the App Store name still says what the app is for.
+        const candidates = targetCandidates(project, 14, storeName);
+        const ranked = await suggestTargets(candidates, appStore, country, itunesRankSource());
+        let targets = [];
+        if (ranked.length) {
+            for (const r of ranked)
+                console.log(`  ${r.keyword.padEnd(24)} ${r.rank ? c.green(`#${r.rank}`) : c.dim("not in the top 200")}`);
+            const answer = await ask("Keep these? Enter for yes, or type your own, comma separated:", "yes");
+            targets = answer === "yes" ? ranked.map((r) => r.keyword) : answer.split(",").map((x) => x.trim().toLowerCase()).filter(Boolean);
+        }
+        else {
+            const answer = await ask("Type 3 to 5 searches people use to find apps like yours, comma separated:");
+            targets = answer.split(",").map((x) => x.trim().toLowerCase()).filter((x) => x && !/^(y|yes)$/.test(x));
+        }
+        if (targets.length) {
+            project.spec.targets[country] = targets;
+            await writeSpec(root, project.spec);
+            console.log(`  ${c.green("✓")} ${targets.length} ${targets.length === 1 ? "target" : "targets"} in ${SPEC_FILE}`);
+        }
+        step(5, "Automation");
+        if (existsSync(join(root, ".git")) && (await agree("Add GitHub Actions (pull request check, push on merge, daily verify)?"))) {
+            for (const f of await writeWorkflows(root))
+                console.log(`  ${c.green("✓")} ${f}`);
+            console.log(c.dim("  The push and the daily run need APPEEKY_API_KEY (or your store keys) as repository secrets."));
+        }
+        if (await agree("Install the agent skills (npx skills add appeeky/appeeky-spec)?")) {
+            const result = spawnSync("npx", ["-y", "skills", "add", "appeeky/appeeky-spec"], { cwd: root, stdio: "inherit", shell: process.platform === "win32" });
+            if (result.status !== 0)
+                console.log(c.yellow("  The skills did not install. Run `npx skills add appeeky/appeeky-spec` later."));
+        }
+        if (await agree(`Add the specialist agents and the /${COFOUNDER_COMMAND} review for Claude Code?`)) {
+            printInstalled(await installAgents(root, ["claude"]));
+            console.log(c.dim(`  In Claude Code, run /${COFOUNDER_COMMAND} for a growth review. Other agents: \`appeeky-spec agents install --for opencode\`.`));
+        }
+        step(6, "Where you stand");
+        if (pulled && targets.length)
+            await program.parseAsync(["coverage", "--country", country], { from: "user" });
+        else
+            console.log(c.dim("  Pull the listing and add targets, then `appeeky-spec coverage` shows which searches it covers."));
+        console.log(`\n${c.bold("Next")}: change a listing file (or ask your agent), then ${c.cyan("appeeky-spec diff")} and ${c.cyan('appeeky-spec push --note "why"')}.`);
+        console.log(c.dim("Run `appeeky-spec doctor` any time to see what is set up and what is missing."));
+    }
+    /**
+     * Save a store key with the store's own CLI (`appstore accounts add`, `gps accounts add`), run
+     * through npx: the key stays in the CLI's config on this machine, never in the repo.
+     */
+    async function saveStoreKey(store, account, appId) {
+        const cli = STORE_CLIS[store];
+        let args;
+        if (store === "app-store") {
+            console.log(c.dim("  App Store Connect → Users and Access → Integrations → App Store Connect API. Role App Manager to push."));
+            const keyId = await ask("  Key ID:");
+            const issuer = await ask("  Issuer ID (Enter for an individual key):");
+            const path = await ask("  Path to the AuthKey_….p8 file:");
+            if (!keyId || !path)
+                return false;
+            args = ["accounts", "add", account, "--key-id", keyId, ...(issuer ? ["--issuer-id", issuer] : []), "--private-key-path", path, ...(appId ? ["--default-app", appId] : []), "--default"];
+        }
+        else {
+            console.log(c.dim("  A Google Cloud service account with the Android Publisher API, invited in Play Console → Users and permissions."));
+            const path = await ask("  Path to its JSON key:");
+            if (!path)
+                return false;
+            args = ["accounts", "add", account, "--credentials", path, ...(appId ? ["--default-package", appId] : []), "--default"];
+        }
+        const result = spawnSync("npx", ["-y", "-p", cli.npmPackage, cli.bin, ...args], { stdio: "inherit", shell: process.platform === "win32" });
+        if (result.status === 0) {
+            console.log(`  ${c.green("✓")} saved as "${account}" in the ${cli.bin} CLI's config (not in this repo)`);
+            return true;
+        }
+        console.log(`  ${c.red("✗")} ${cli.bin} accounts add failed: run it again later with the command above.`);
+        return false;
+    }
+    function printChecks(checks) {
+        const mark = { ok: c.green("✓"), warn: c.yellow("!"), fail: c.red("✗") };
+        for (const x of checks) {
+            console.log(`  ${mark[x.status]} ${x.area.padEnd(20)} ${x.detail}`);
+            if (x.fix)
+                console.log(`    ${c.dim(x.fix)}`);
+        }
+    }
+    function printInstalled(files) {
+        const mark = { written: c.green("✓"), unchanged: c.dim("="), kept: c.yellow("!") };
+        for (const f of files)
+            console.log(`  ${mark[f.status]} ${f.path}${f.status === "kept" ? c.dim("  (yours differs: kept, --force to replace)") : ""}`);
+    }
+    const agents = program.command("agents").description("Specialist subagents (ASO, reviews, ads, releases, UGC, social) and the co-founder review, for your coding agent");
+    agents
+        .command("install")
+        .description(`Write the specialists and the /${COFOUNDER_COMMAND} command into this repo (${Object.values(TARGET_DIRS).map((d) => d.agents).join(", ")})`)
+        .option("--for <targets>", "claude, opencode or all, comma separated", "claude")
+        .option("--force", "Replace files you changed", false)
+        .action(async (opts) => {
+        const root = resolve(g().cwd);
+        const files = await installAgents(root, parseTargets(opts.for), { force: opts.force });
+        if (g().json) {
+            printJson({ root, files });
+            return;
+        }
+        printInstalled(files);
+        console.log(c.dim(`Commit them. Then run /${COFOUNDER_COMMAND} in your agent, or schedule it (examples/weekly/).`));
+    });
+    program
+        .command("doctor")
+        .description("What is set up for this repo, what is missing, and how to fix it")
+        .action(async () => {
+        const root = resolve(g().cwd);
+        const project = await load().catch(() => null);
+        const checks = diagnose(project?.root ?? root, project);
+        if (g().json)
+            printJson({ checks });
+        else {
+            printChecks(checks);
+            const fails = checks.filter((x) => x.status === "fail").length;
+            const warns = checks.filter((x) => x.status === "warn").length;
+            console.log(`\n${fails ? c.red(`${fails} to fix`) : c.green("Ready")}${warns ? c.dim(` · ${warns} optional`) : ""}`);
+        }
+        if (checks.some((x) => x.status === "fail"))
+            process.exitCode = 1;
+    });
+    program
+        .command("pull")
+        .description("Write the live store listings into appeeky/store/ (overwrites local files)")
+        .addOption(storeOption())
+        .option("--locale <locales...>", "Only these locales")
+        .action(async (opts) => {
+        const project = await load();
+        const written = [];
+        for (const store of configuredStores(project, opts.store)) {
+            const handle = storeHandle(project, store, transportOverrides());
+            if (!g().json)
+                console.log(c.dim(`${storeLabel(store)}: pulling via ${handle.transport.label}…`));
+            const state = await handle.adapter.pull();
+            for (const [locale, listing] of Object.entries(state.listings)) {
+                if (opts.locale && !opts.locale.includes(locale))
+                    continue;
+                written.push({ store, locale, file: await writeListing(project.root, store, locale, listing) });
+            }
+            await recordPull(project.root, store, state.target);
+            if (!g().json)
+                console.log(`${storeLabel(store)}: ${Object.keys(state.listings).length} locales from ${state.target}`);
+        }
+        if (g().json)
+            printJson({ written });
+    });
+    program
+        .command("check")
+        .alias("lint")
+        .description("Check the listings against store limits and ASO rules")
+        .option("--strict", "Fail on warnings too", false)
+        .action(async (opts) => {
+        const project = await load();
+        const issues = [...lintProject(project), ...(await checkScreenshots(project.root))];
+        if (g().json)
+            printJson({ issues });
+        else
+            console.log(formatIssues(issues));
+        if (hasErrors(issues) || (opts.strict && issues.some((i) => i.severity === "warning")))
+            process.exitCode = 1;
+    });
+    program
+        .command("coverage")
+        .description("Which target keywords the listings index, per storefront")
+        .option("--country <cc...>", "Only these storefronts")
+        .option("--no-metrics", "Skip popularity from the Appeeky API")
+        .action(async (opts) => {
+        const project = await load();
+        const key = process.env.APPEEKY_API_KEY;
+        const targets = Object.fromEntries(Object.entries(project.spec.targets).filter(([cc]) => !opts.country || opts.country.map((x) => x.toLowerCase()).includes(cc)));
+        const scoped = { ...project, spec: { ...project.spec, targets } };
+        const stores = configuredStores(project);
+        let lookup;
+        let note;
+        if (opts.metrics) {
+            const result = await loadPopularity(project.root, key ? new AppeekyApi(key, { baseUrl: process.env.APPEEKY_API_URL }) : undefined, targets, stores, (done, total) => {
+                if (!g().json && process.stderr.isTTY)
+                    process.stderr.write(`\r${c.dim(`popularity ${done}/${total}`)}`);
+            });
+            if (!g().json && process.stderr.isTTY && result.fetched > 0)
+                process.stderr.write("\r\u001b[K");
+            lookup = result.lookup;
+            if (!key)
+                note = "Set APPEEKY_API_KEY to rank targets by search popularity (appeeky.com/dashboard/settings).";
+            else if (result.failed.length > 0)
+                note = `Popularity missing for ${result.failed.length} keywords: ${result.failed[0]}`;
+        }
+        const reports = projectCoverage(scoped, lookup);
+        const crossLocalization = crossLocalizationSuggestions(scoped);
+        if (g().json)
+            printJson({ coverage: reports, crossLocalization, note });
+        else {
+            console.log(formatCoverage(reports));
+            for (const x of crossLocalization) {
+                const split = x.splitPhrase ? "separate its keyword field with commas and " : "";
+                console.log(`\n${c.cyan("tip")}  ${x.country.toUpperCase()} also indexes ${x.locale}: ${split}add ${x.add.map((w) => `"${w}"`).join(", ")} to its keyword field → ${c.dim(x.keywords)}`);
+            }
+            if (note)
+                console.log(c.dim(`\n${note}`));
+        }
+    });
+    const plans = async (project, only) => {
+        const out = [];
+        for (const store of configuredStores(project, only))
+            out.push(await planStore(project, storeHandle(project, store, transportOverrides())));
+        return out;
+    };
+    program
+        .command("diff")
+        .description("Compare the spec with the live store")
+        .addOption(storeOption())
+        .action(async (opts) => {
+        const project = await load();
+        const result = await plans(project, opts.store);
+        if (g().json) {
+            printJson({ stores: result.map((p) => ({ store: p.store, via: p.via, target: p.state.target, changes: p.changes })) });
+            return;
+        }
+        for (const p of result) {
+            console.log(c.dim(`${storeLabel(p.store)}: ${p.state.target} via ${p.via}`));
+            console.log(formatChanges(p.changes));
+        }
+    });
+    program
+        .command("push")
+        .description("Push the spec to the stores and record a release in appeeky/releases/")
+        .addOption(storeOption())
+        .option("-y, --yes", "Do not ask for confirmation", false)
+        .option("--dry-run", "Show what would be pushed", false)
+        .option("-m, --note <text>", "Why this change: stored with the release")
+        .option("--force", "Push even when `check` finds errors", false)
+        .option("--create-version <version>", "Create this App Store version first (name, subtitle and keywords need one)")
+        .option("--no-baseline", "Do not record search ranks before pushing")
+        .action(async (opts) => {
+        const project = await load();
+        if (opts.createVersion && !opts.dryRun && project.spec.stores.appStore && (!opts.store || opts.store === "app-store")) {
+            const handle = storeHandle(project, "app-store", transportOverrides());
+            const created = await handle.adapter.createVersion(opts.createVersion);
+            if (!g().json)
+                console.log(`${c.green("Created")} App Store version ${created.versionString}`);
+        }
+        const issues = lintProject(project).filter((i) => i.severity === "error");
+        if (issues.length > 0 && !opts.force) {
+            if (g().json)
+                printJson({ error: "check_failed", issues });
+            else
+                console.error(`${formatIssues(issues)}\n\n${c.red("Fix these first, or pass --force.")}`);
+            process.exitCode = 1;
+            return;
+        }
+        const result = await plans(project, opts.store);
+        const pushable = result.flatMap((p) => p.changes.filter((ch) => !ch.blocked));
+        if (!g().json) {
+            for (const p of result) {
+                console.log(c.dim(`${storeLabel(p.store)}: ${p.state.target} via ${p.via}`));
+                console.log(formatChanges(p.changes));
+            }
+        }
+        if (pushable.length === 0 || opts.dryRun) {
+            if (g().json)
+                printJson({ dryRun: opts.dryRun, stores: result.map((p) => ({ store: p.store, target: p.state.target, changes: p.changes })) });
+            else if (pushable.length === 0)
+                console.log(c.dim("\nNothing to push."));
+            return;
+        }
+        if (!opts.yes && !(await confirm(`\nPush ${pushable.length} change${pushable.length === 1 ? "" : "s"}?`))) {
+            if (!process.stdin.isTTY && !g().json)
+                console.error(c.yellow("Not a terminal: pass --yes to push."));
+            process.exitCode = 1;
+            return;
+        }
+        const releases = [];
+        for (const p of result) {
+            const ready = p.changes.filter((ch) => !ch.blocked);
+            if (ready.length === 0)
+                continue;
+            const handle = storeHandle(project, p.store, transportOverrides());
+            // Ranks right before the push are what `verify` compares against later.
+            const baseline = opts.baseline && rankAppIds(project)[p.store] ? await snapshotRanks(project, rankSource(), [p.store]).catch(() => null) : null;
+            const pushed = await handle.adapter.push(ready, p.state, project.listings[p.store]);
+            const now = new Date();
+            const record = {
+                id: releaseId(now, p.store),
+                pushedAt: now.toISOString(),
+                store: p.store,
+                target: p.state.target,
+                via: p.via,
+                ...(opts.note ? { note: opts.note } : {}),
+                changes: pushed.applied.map(({ locale, field, before, after }) => ({ locale, field, before, after })),
+                ...(baseline?.ranks[p.store] ? { baseline: { at: baseline.at, source: baseline.source, ranks: baseline.ranks[p.store] } } : {}),
+            };
+            const file = await writeRelease(project.root, record);
+            releases.push({ ...record, file, skipped: pushed.skipped });
+            if (!g().json)
+                console.log(`${c.green("Pushed")} ${pushed.applied.length} to ${storeLabel(p.store)} · ${c.dim(file)}`);
+        }
+        if (releases.length)
+            await writeLoops(project.root);
+        if (g().json)
+            printJson({ releases });
+    });
+    program
+        .command("status")
+        .description("Every change being measured: what, the metric that decides it, the next check and the result so far")
+        .option("--all", "Show closed loops too", false)
+        .action(async (opts) => {
+        const project = await load();
+        const loops = await writeLoops(project.root);
+        const stores = [...(project.spec.stores.appStore ? ["app-store"] : []), ...(project.spec.stores.googlePlay ? ["google-play"] : [])];
+        const free = freeStores(loops, stores);
+        if (g().json) {
+            printJson({ loops, free });
+            return;
+        }
+        const shown = opts.all ? loops : loops.filter((l) => l.state !== "closed");
+        if (shown.length === 0)
+            console.log(c.dim(opts.all ? "No releases or experiments yet." : "Nothing is being measured. See closed loops with --all."));
+        for (const l of shown)
+            printLoop(l);
+        const closed = loops.length - loops.filter((l) => l.state !== "closed").length;
+        if (!opts.all && closed)
+            console.log(c.dim(`\n${closed} closed. --all to see them.`));
+        console.log(free.length ? `\n${c.green("Free to change:")} ${free.map(storeLabel).join(", ")}` : c.dim("\nEvery store has a release being measured: wait before the next change."));
+        console.log(c.dim("Written to appeeky/loops.md."));
+    });
+    program
+        .command("log")
+        .description("Releases pushed from this spec, newest first")
+        .option("-n, --limit <n>", "How many", "20")
+        .option("--markdown", "Print each release as a Markdown summary", false)
+        .action(async (opts) => {
+        const project = await load();
+        const releases = (await readReleases(project.root)).slice(0, Number(opts.limit) || 20);
+        if (opts.markdown) {
+            console.log(releases.map(releaseMarkdown).join("\n\n"));
+            return;
+        }
+        if (g().json) {
+            printJson({ releases });
+            return;
+        }
+        if (releases.length === 0)
+            console.log(c.dim("No releases yet."));
+        for (const r of releases) {
+            const locales = [...new Set(r.changes.map((ch) => ch.locale))];
+            console.log(`${c.bold(r.id)}  ${storeLabel(r.store)} · ${r.target} · ${r.changes.length} changes in ${locales.join(", ")}`);
+            if (r.note)
+                console.log(`  ${c.dim(r.note)}`);
+        }
+    });
+    program
+        .command("ads")
+        .description("Spend and installs of your paid channels: Apple Search Ads (from Appeeky, or appeeky/search-ads/ pulled with your own key), plus the Meta and TikTok campaigns under ads: (needs APPEEKY_API_KEY)")
+        .option("--days <n>", "How many days, up to yesterday", "30")
+        .option("--save", "Write the numbers to appeeky/ads/<date>.yaml", false)
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        const own = searchAdsMetricSource(project.root);
+        if (!a && !own)
+            throw new Error("Set APPEEKY_API_KEY (ad data from the channels you connected in Appeeky), or pull Apple Search Ads with your own key: appeeky-spec search-ads pull.");
+        const snapshot = await adsSnapshot(a ?? null, project.spec, experimentApp(project, {}), Number(opts.days) || 30, new Date(), own);
+        const saved = opts.save ? await saveAdsSnapshot(project.root, snapshot) : undefined;
+        if (g().json) {
+            printJson({ ...snapshot, ...(saved ? { saved } : {}) });
+            return;
+        }
+        const money = (n) => (n === undefined ? "—" : `${snapshot.currency && snapshot.currency !== "USD" ? `${snapshot.currency} ` : "$"}${n.toFixed(2)}`);
+        console.log(c.dim(`${snapshot.from} → ${snapshot.to} (${snapshot.days} days, per day)`));
+        if (snapshot.channels.length === 0 && snapshot.errors.length === 0) {
+            console.log(c.dim("No ad data. Connect Apple Search Ads, Meta or TikTok in Appeeky, and list Meta and TikTok campaign ids under ads: in appeeky.spec.yaml."));
+        }
+        for (const ch of snapshot.channels) {
+            console.log(`${c.bold(CHANNEL_LABELS[ch.channel].padEnd(18))} spend ${money(ch.spendPerDay).padEnd(10)} ${ch.result} ${String(ch.resultsPerDay ?? "—").padEnd(8)} cost per ${ch.result === "installs" ? "install" : "conversion"} ${money(ch.costPerResult)}`);
+        }
+        for (const e of snapshot.errors)
+            console.log(`${c.red(CHANNEL_LABELS[e.channel].padEnd(18))} ${c.dim(e.message)}`);
+        if (saved)
+            console.log(c.dim(`\nSaved ${saved.replace(project.root + "/", "")}`));
+    });
+    const reviews = program.command("reviews").description("Customer reviews in the repo, and replies sent through a pull request (needs APPEEKY_API_KEY)");
+    reviews
+        .command("pull")
+        .description("Write App Store and Google Play reviews to appeeky/reviews/ and update summary.md")
+        .option("--since <date>", "Only reviews from this date on (default: everything the connection has)")
+        .option("--max <n>", "At most this many reviews per store", "2000")
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: reviews come from the store connections in Appeeky.");
+        const ids = rankAppIds(project);
+        const results = {};
+        for (const store of Object.keys(ids)) {
+            try {
+                const got = await fetchReviews(a, store, ids[store], { since: opts.since, max: Number(opts.max) || 2000 });
+                results[store] = { fetched: got.length, ...(await saveReviews(project.root, got)) };
+            }
+            catch (e) {
+                results[store] = { error: e.message };
+            }
+        }
+        // Every listing's text, so the summary can show what users say that it does not.
+        const listingText = Object.values(project.listings)
+            .flatMap((byLocale) => Object.values(byLocale))
+            .flatMap((l) => Object.values(l).filter((v) => typeof v === "string"))
+            .join(" ");
+        const summary = await writeSummary(project.root, new Date(), listingText);
+        if (g().json) {
+            printJson({ results, summary });
+            return;
+        }
+        for (const [store, r] of Object.entries(results)) {
+            if ("error" in r)
+                console.log(`${c.red(storeLabel(store).padEnd(12))} ${c.dim(r.error)}`);
+            else
+                console.log(`${c.bold(storeLabel(store).padEnd(12))} ${r.fetched} reviews · ${c.green(`${r.added} new`)} · ${r.updated} changed`);
+        }
+        console.log(c.dim(`\nWrote ${summary.replace(project.root + "/", "")}`));
+    });
+    reviews
+        .command("list")
+        .description("Reviews from the repo, newest first")
+        .option("--store <store>", "app-store or google-play")
+        .option("--rating <n>", "Only this many stars, or 1-2 for a range")
+        .option("--unanswered", "Only reviews without a reply", false)
+        .option("-n, --limit <n>", "How many", "20")
+        .action(async (opts) => {
+        const project = await load();
+        const [lo, hi] = (opts.rating ?? "1-5").split("-").map(Number);
+        const rows = (await readReviews(project.root, opts.store))
+            .filter((r) => r.rating >= (lo ?? 1) && r.rating <= (hi ?? lo ?? 5))
+            .filter((r) => !opts.unanswered || !r.reply)
+            .slice(0, Number(opts.limit) || 20);
+        if (g().json) {
+            printJson({ reviews: rows });
+            return;
+        }
+        if (rows.length === 0)
+            console.log(c.dim("No reviews. Run appeeky-spec reviews pull."));
+        for (const r of rows) {
+            const stars = r.rating <= 2 ? c.red(`${r.rating}★`) : r.rating === 3 ? c.yellow(`${r.rating}★`) : c.green(`${r.rating}★`);
+            console.log(`${stars} ${c.dim(`${r.date.slice(0, 10)} ${r.store} ${r.where ?? ""} ${r.version ?? ""} ${r.id}`)}${r.reply ? c.dim(" · replied") : ""}`);
+            console.log(`   ${(r.title ? `${c.bold(r.title)} ` : "") + r.body.replace(/\s+/g, " ").slice(0, 200)}`);
+        }
+    });
+    reviews
+        .command("reply")
+        .description("Draft a reply in appeeky/reviews/replies/ for review in a pull request; reviews push sends it")
+        .argument("<review>", "Review id from reviews list")
+        .requiredOption("--text <text>", "The reply")
+        .action(async (id, opts) => {
+        const project = await load();
+        const review = (await readReviews(project.root)).find((r) => r.id === id);
+        if (!review)
+            throw new Error(`No review ${id} in appeeky/reviews/. Run appeeky-spec reviews pull first.`);
+        const file = await writeReply(project.root, {
+            id,
+            store: review.store,
+            review: `${review.rating}★ ${review.date.slice(0, 10)}: ${(review.title ? `${review.title}. ` : "") + review.body.replace(/\s+/g, " ").slice(0, 200)}`,
+            text: opts.text,
+        });
+        const issues = replyIssues({ id, store: review.store, text: opts.text, status: "draft" });
+        if (g().json) {
+            printJson({ file, issues });
+            return;
+        }
+        console.log(`${c.green("Drafted")} ${file.replace(project.root + "/", "")}`);
+        for (const i of issues)
+            console.log(c.red(`  ${i}`));
+    });
+    reviews
+        .command("push")
+        .description("Send the draft replies in appeeky/reviews/replies/ to the stores")
+        .option("--yes", "Send without asking", false)
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: replies are sent through the store connections in Appeeky.");
+        const drafts = (await readReplies(project.root)).filter((r) => r.status === "draft");
+        const blocked = drafts.filter((r) => replyIssues(r).length);
+        if (blocked.length)
+            throw new Error(`Too long: ${blocked.map((r) => `${r.id} (${replyIssues(r).join(", ")})`).join("; ")}`);
+        if (drafts.length === 0) {
+            if (g().json)
+                printJson({ sent: [] });
+            else
+                console.log(c.dim("No draft replies."));
+            return;
+        }
+        if (!g().json)
+            for (const r of drafts)
+                console.log(`${c.bold(r.id)} ${c.dim(r.store)}\n  ${r.text}`);
+        if (!opts.yes && !(await confirm(`Send ${drafts.length} repl${drafts.length === 1 ? "y" : "ies"}?`)))
+            return;
+        const sent = [];
+        const failed = [];
+        for (const r of drafts) {
+            try {
+                await sendReply(a, r, project.spec.stores.googlePlay?.packageName);
+                sent.push(r.id);
+            }
+            catch (e) {
+                failed.push({ id: r.id, message: e.message });
+            }
+        }
+        if (g().json) {
+            printJson({ sent, failed });
+            return;
+        }
+        console.log(c.green(`Sent ${sent.length}.`));
+        for (const f of failed)
+            console.log(`${c.red(f.id)} ${c.dim(f.message)}`);
+    });
+    const social = program.command("social").description("Organic social media in the repo: accounts, posts and their results, and posts sent through a pull request (needs APPEEKY_API_KEY)");
+    social
+        .command("pull")
+        .description("Write the connected accounts, recent posts and their analytics to appeeky/social/, and summary.md")
+        .option("--limit <n>", "How many recent posts", "100")
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: posts come from the social accounts connected in Appeeky.");
+        const data = await fetchSocial(a, { limit: Number(opts.limit) || 100 });
+        await saveSocial(project.root, data);
+        if (g().json) {
+            printJson({ accounts: data.accounts.length, posts: data.posts.length });
+            return;
+        }
+        console.log(`${c.bold("Accounts")} ${data.accounts.map((x) => `${x.platform} (${x.name})`).join(", ") || c.dim("none connected")}`);
+        console.log(`${c.bold("Posts")}    ${data.posts.length} · ${data.posts.filter((p) => p.platforms.some((x) => x.publishedAt)).length} published`);
+        console.log(c.dim("Written to appeeky/social/: accounts.yaml, posts.jsonl, summary.md."));
+    });
+    social
+        .command("check")
+        .description("Check the drafts in appeeky/social/drafts/: connected accounts, length, media, time")
+        .action(async () => {
+        const project = await load();
+        const accounts = await readAccounts(project.root);
+        const drafts = (await readDrafts(project.root)).filter((d) => d.status === "draft");
+        const results = drafts.map((d) => ({ file: d.file.replace(project.root + "/", ""), issues: draftIssues(d, accounts) }));
+        if (g().json)
+            printJson({ drafts: results });
+        else if (!results.length)
+            console.log(c.dim("No drafts in appeeky/social/drafts/."));
+        else
+            for (const r of results)
+                console.log(`${r.issues.length ? c.red("✗") : c.green("✓")} ${r.file}${r.issues.length ? `\n  ${c.dim(r.issues.join("; "))}` : ""}`);
+        if (results.some((r) => r.issues.length))
+            process.exitCode = 1;
+    });
+    social
+        .command("push")
+        .description("Send the drafts in appeeky/social/drafts/: each goes out now, or at its `when`")
+        .option("--yes", "Send without asking", false)
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: posts go out through the social accounts connected in Appeeky.");
+        const accounts = await readAccounts(project.root);
+        const drafts = (await readDrafts(project.root)).filter((d) => d.status === "draft");
+        const blocked = drafts.filter((d) => draftIssues(d, accounts).length);
+        if (blocked.length)
+            throw new Error(`Fix first (appeeky-spec social check): ${blocked.map((d) => `${d.file.replace(project.root + "/", "")} (${draftIssues(d, accounts).join("; ")})`).join("; ")}`);
+        if (drafts.length === 0) {
+            if (g().json)
+                printJson({ sent: [] });
+            else
+                console.log(c.dim("No drafts to send."));
+            return;
+        }
+        if (!g().json)
+            for (const d of drafts) {
+                const to = resolveAccounts(d, accounts).accounts.map((x) => `${x.platform} (${x.name})`).join(", ");
+                console.log(`${c.bold(d.file.replace(project.root + "/", ""))} ${c.dim(`→ ${to}, ${d.when ? `at ${d.when}` : "now"}`)}\n  ${d.text}`);
+            }
+        if (!opts.yes && !(await confirm(`Publish ${drafts.length} post${drafts.length === 1 ? "" : "s"}? They go out on the accounts above.`)))
+            return;
+        const sent = [];
+        const failed = [];
+        for (const d of drafts) {
+            const file = d.file.replace(project.root + "/", "");
+            try {
+                sent.push({ file, postId: await sendDraft(a, d, accounts) });
+            }
+            catch (e) {
+                failed.push({ file, message: e.message });
+            }
+        }
+        if (g().json)
+            printJson({ sent, failed });
+        else {
+            console.log(c.green(`Sent ${sent.length}.`));
+            for (const f of failed)
+                console.log(`${c.red(f.file)} ${c.dim(f.message)}`);
+        }
+        if (failed.length)
+            process.exitCode = 1;
+    });
+    const ugc = program.command("ugc").description("UGC from your Appeeky creator personas: clips in the repo, and videos made from briefs (needs APPEEKY_API_KEY)");
+    ugc
+        .command("pull")
+        .description("Write your creator personas and their clips to appeeky/ugc/")
+        .option("--limit <n>", "How many recent clips", "100")
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: personas and clips come from Appeeky UGC.");
+        const data = await fetchUgc(a, { limit: Number(opts.limit) || 100 });
+        await saveUgc(project.root, data);
+        if (g().json) {
+            printJson({ personas: data.personas.length, clips: data.clips.length });
+            return;
+        }
+        console.log(`${c.bold("Personas")} ${data.personas.map((p) => `${p.name}${p.ready ? "" : c.dim(" (no look yet)")}`).join(", ") || c.dim("none yet: create one in Appeeky (UGC)")}`);
+        console.log(`${c.bold("Clips")}    ${data.clips.length}`);
+        console.log(c.dim("Written to appeeky/ugc/: personas.yaml, clips.jsonl."));
+    });
+    ugc
+        .command("generate")
+        .description("Make a clip from each draft brief in appeeky/ugc/briefs/ (uses Appeeky media credits, or your own fal key with --local)")
+        .option("--dry-run", "Only show what each clip would cost", false)
+        .option("--yes", "Generate without asking", false)
+        .option("--local", "Render here with your own FAL_KEY (fal bills you; no Appeeky credits)", false)
+        .action(async (opts) => {
+        const project = await load();
+        if (opts.local)
+            return generateLocalClips(project.root, opts);
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: clips are made with Appeeky UGC.");
+        const personas = await readPersonas(project.root);
+        const briefs = (await readBriefs(project.root)).filter((b) => b.status === "draft");
+        const unknown = briefs.filter((b) => !findPersona(b, personas));
+        if (unknown.length)
+            throw new Error(`Unknown persona (run \`appeeky-spec ugc pull\`): ${unknown.map((b) => `${b.persona} in ${b.file.replace(project.root + "/", "")}`).join("; ")}`);
+        const notReady = briefs.filter((b) => findPersona(b, personas).ready === false);
+        if (notReady.length)
+            throw new Error(`Pick a look (reference images) in Appeeky UGC first for: ${[...new Set(notReady.map((b) => b.persona))].join(", ")}`);
+        if (briefs.length === 0) {
+            if (g().json)
+                printJson({ briefs: [] });
+            else
+                console.log(c.dim("No draft briefs in appeeky/ugc/briefs/."));
+            return;
+        }
+        const quotes = [];
+        for (const b of briefs)
+            quotes.push({ file: b.file.replace(project.root + "/", ""), persona: b.persona, ...(await quoteBrief(a, b, findPersona(b, personas))) });
+        const credits = quotes.reduce((n, q) => n + q.credits, 0);
+        if (!g().json)
+            for (const q of quotes)
+                console.log(`${c.bold(q.file)} ${c.dim(`${q.persona} · ${q.credits} credits${q.affordable ? "" : " · not enough credits"}`)}`);
+        if (opts.dryRun) {
+            if (g().json)
+                printJson({ dryRun: true, briefs: quotes, credits });
+            else
+                console.log(c.dim(`\n${credits} credits in all. Nothing was made.`));
+            return;
+        }
+        if (quotes.some((q) => !q.affordable))
+            throw new Error("Not enough media credits for every brief. Top up in Appeeky, or remove a brief.");
+        if (!opts.yes && !(await confirm(`Make ${briefs.length} clip${briefs.length === 1 ? "" : "s"} for ${credits} credits?`)))
+            return;
+        const made = [];
+        for (const b of briefs)
+            made.push({ file: b.file.replace(project.root + "/", ""), ...(await generateBrief(a, b, findPersona(b, personas))) });
+        if (g().json)
+            printJson({ made, credits });
+        else
+            console.log(c.green(`Started ${made.length}. They render in Appeeky; \`appeeky-spec ugc pull\` records them when done.`));
+    });
+    async function generateLocalClips(root, opts) {
+        const falKey = process.env.FAL_KEY?.trim();
+        if (!falKey && !opts.dryRun)
+            throw new Error("Set FAL_KEY (fal.ai → API keys): local clips are billed to your fal account.");
+        const briefs = (await readBriefs(root)).filter((b) => b.status === "draft");
+        if (briefs.length === 0) {
+            if (g().json)
+                printJson({ briefs: [] });
+            else
+                console.log(c.dim("No draft briefs in appeeky/ugc/briefs/."));
+            return;
+        }
+        const core = await loadCore();
+        const a = api();
+        const personas = new Map();
+        for (const b of briefs) {
+            if (personas.has(b.persona))
+                continue;
+            const p = (await readLocalPersona(root, b.persona)) ?? (a ? await readAppeekyPersona(a, b.persona) : undefined);
+            if (!p)
+                throw new Error(`Unknown persona ${b.persona}: add appeeky/ugc/personas/${b.persona.toLowerCase()}.yaml with its looks${a ? "" : ", or set APPEEKY_API_KEY to use one from Appeeky"}.`);
+            personas.set(b.persona, p);
+        }
+        const rel = (f) => f.replace(root + "/", "");
+        const quotes = briefs.map((b) => {
+            const plan = planLocalClip(core, personas.get(b.persona), b, []);
+            return { file: rel(b.file), persona: b.persona, ...plan.clip, costUsd: plan.costUsd };
+        });
+        const total = Math.round(quotes.reduce((n, q) => n + q.costUsd, 0) * 100) / 100;
+        if (!g().json)
+            for (const q of quotes)
+                console.log(`${c.bold(q.file)} ${c.dim(`${q.persona} · ${q.durationSec}s ${q.aspectRatio} · ${q.videoModelId} · about $${q.costUsd.toFixed(2)} on fal`)}`);
+        if (opts.dryRun) {
+            if (g().json)
+                printJson({ dryRun: true, local: true, briefs: quotes, costUsd: total });
+            else
+                console.log(c.dim(`\nAbout $${total.toFixed(2)} on your fal account in all. Nothing was made.`));
+            return;
+        }
+        if (!opts.yes && !(await confirm(`Make ${briefs.length} clip${briefs.length === 1 ? "" : "s"} on fal for about $${total.toFixed(2)}?`)))
+            return;
+        const made = [];
+        for (const b of briefs) {
+            if (!g().json)
+                console.log(c.bold(rel(b.file)));
+            const r = await generateLocal(core, root, b, personas.get(b.persona), falKey, { log: (l) => !g().json && console.log(c.dim(`  ${l}`)) });
+            made.push({ file: rel(b.file), clip: rel(r.file), videoUrl: r.videoUrl, costUsd: r.costUsd });
+            if (!g().json)
+                console.log(`  ${c.green("✓")} ${rel(r.file)}`);
+        }
+        if (g().json)
+            printJson({ made, costUsd: total });
+        else
+            console.log(c.dim("\nThe clips are in .appeeky/media/ (gitignored); each brief has its videoUrl for a social draft's media:."));
+    }
+    const competitors = program.command("competitors").description("Competitors in the repo: their listing, ranks and reviews (needs APPEEKY_API_KEY)");
+    competitors
+        .command("pull")
+        .description("Write each competitor under competitors: to appeeky/competitors/<name>.yaml")
+        .action(async () => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: competitor data comes from the Appeeky API.");
+        if (project.spec.competitors.length === 0)
+            throw new Error("No competitors in appeeky.spec.yaml. Find some with appeeky-spec competitors discover.");
+        const results = await pullCompetitors(a, project.root, project.spec);
+        if (g().json) {
+            printJson({ results });
+            return;
+        }
+        for (const r of results) {
+            console.log(`${r.errors.length ? c.yellow("!") : c.green("✓")} ${r.file.replace(project.root + "/", "")}`);
+            for (const e of r.errors)
+                console.log(c.dim(`  ${e}`));
+            for (const ch of r.changes)
+                console.log(`  ${c.yellow("changed")} ${ch}`);
+        }
+        console.log(c.dim("\nThe git diff shows what each competitor changed since the last pull."));
+    });
+    competitors
+        .command("discover")
+        .description("Apps like yours, to add as competitors")
+        .option("--store <store>", "app-store or google-play")
+        .option("--add <n>", "Add the first n to competitors: in appeeky.spec.yaml")
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: similar apps come from the Appeeky API.");
+        const ids = rankAppIds(project);
+        const store = opts.store ?? Object.keys(ids)[0];
+        if (!store || !ids[store])
+            throw new Error("Set stores.appStore.appId or stores.googlePlay.packageName first.");
+        const country = Object.keys(project.spec.targets)[0] ?? "us";
+        const apps = await similarApps(a, store, ids[store], country);
+        const n = Number(opts.add) || 0;
+        if (n > 0) {
+            const have = new Set(project.spec.competitors.map((x) => (store === "app-store" ? x.appStore : x.googlePlay)));
+            const fresh = apps.filter((x) => !have.has(x.id)).slice(0, n);
+            project.spec.competitors.push(...fresh.map((x) => (store === "app-store" ? { name: x.title, appStore: x.id } : { name: x.title, googlePlay: x.id })));
+            await writeSpec(project.root, project.spec);
+        }
+        if (g().json) {
+            printJson({ store, country, apps, added: n });
+            return;
+        }
+        for (const x of apps)
+            console.log(`${x.id.padEnd(14)} ${x.title}${x.rating ? c.dim(`  ${x.rating}★ ${x.ratings ?? ""}`) : ""}`);
+        if (n > 0)
+            console.log(c.green(`\nAdded ${Math.min(n, apps.length)} to appeeky.spec.yaml. Run appeeky-spec competitors pull.`));
+        else
+            console.log(c.dim("\nAdd them with --add <n>, or by hand under competitors: in appeeky.spec.yaml."));
+    });
+    const visibility = program
+        .command("visibility")
+        .description("Whether ChatGPT, Claude, Gemini and Perplexity name your app: from Appeeky AI Visibility (APPEEKY_API_KEY), or with --local on your own model keys");
+    const needKey = () => {
+        const a = api();
+        if (!a)
+            throw new Error("Set APPEEKY_API_KEY: AI visibility comes from Appeeky AI Visibility.");
+        return a;
+    };
+    const watched = (project) => {
+        const t = visibilityTarget(project);
+        if (!t)
+            throw new Error("Set stores.appStore.appId (numeric) or stores.googlePlay.packageName first.");
+        return t;
+    };
+    visibility
+        .command("init")
+        .description("Write the intents and prompts Appeeky tracks into appeeky.spec.yaml; with none yet, have Appeeky write them from your listing")
+        .option("--country <cc>", "Storefront (default: aiVisibility.countries, or the first under targets)")
+        .option("--local", `Write them with your own model key (${KEY_NAMES}) instead of Appeeky`, false)
+        .action(async (opts) => {
+        if (opts.local)
+            return initLocal(opts.country);
+        const project = await load();
+        const a = needKey();
+        const t = watched(project);
+        const countries = opts.country ? [opts.country.toLowerCase()] : t.countries;
+        const spec = project.spec;
+        spec.aiVisibility ??= { intents: {} };
+        const report = [];
+        for (const country of countries) {
+            const remote = await readRemoteIntents(a, t.appId, country);
+            if (remote.length > 0) {
+                spec.aiVisibility.intents[country] = remote;
+                report.push({ country, intents: remote.length });
+            }
+            else {
+                const r = await bootstrapIntents(a, t.appId, country, languageFor(project, country));
+                report.push({ country, intents: 0, bootstrapped: r.queued || r.already });
+            }
+        }
+        // A storefront asked for by --country is watched from now on.
+        if (opts.country && !t.countries.includes(countries[0]))
+            spec.aiVisibility.countries = [...t.countries, countries[0]];
+        if (report.some((r) => r.intents > 0))
+            await writeSpec(project.root, spec);
+        if (g().json) {
+            printJson({ store: t.store, appId: t.appId, report });
+            return;
+        }
+        for (const r of report) {
+            if (r.intents > 0)
+                console.log(`${c.green("✓")} ${r.country.toUpperCase()}: wrote ${r.intents} intents to aiVisibility.intents in appeeky.spec.yaml`);
+            else
+                console.log(`${c.yellow("…")} ${r.country.toUpperCase()}: Appeeky is writing intents and prompts from your listing. Run appeeky-spec visibility init again in a few minutes.`);
+        }
+        if (report.some((r) => r.intents > 0))
+            console.log(c.dim("\nEdit them in the spec, then send the changes with appeeky-spec visibility sync."));
+    });
+    visibility
+        .command("sync")
+        .description("Send the intents and prompts in appeeky.spec.yaml to Appeeky AI Visibility")
+        .option("--prune", "Also archive intents and prompts that are not in the spec", false)
+        .option("--dry-run", "Only show what would change", false)
+        .action(async (opts) => {
+        const project = await load();
+        const a = needKey();
+        const t = watched(project);
+        const intents = project.spec.aiVisibility?.intents ?? {};
+        if (Object.keys(intents).length === 0)
+            throw new Error("No aiVisibility.intents in appeeky.spec.yaml. Start with appeeky-spec visibility init.");
+        const out = [];
+        for (const [country, wanted] of Object.entries(intents)) {
+            const plan = await planSync(a, t.appId, country, wanted);
+            const applied = opts.dryRun ? null : await applySync(a, t.appId, plan, languageFor(project, country), opts.prune);
+            out.push({ plan, applied });
+        }
+        if (g().json) {
+            printJson(out);
+            return;
+        }
+        for (const { plan, applied } of out) {
+            const cc = plan.country.toUpperCase();
+            for (const i of plan.addIntents)
+                console.log(`${c.green("+")} ${cc} intent "${i.label}" (${i.prompts.length} prompts)`);
+            for (const p of plan.addPrompts)
+                console.log(`${c.green("+")} ${cc} prompt under "${p.label}": ${p.text}`);
+            const drop = opts.prune ? c.red("-") : c.dim("·");
+            for (const i of plan.extraIntents)
+                console.log(`${drop} ${cc} intent "${i.label}"${opts.prune ? "" : c.dim(" (only in Appeeky; --prune archives it)")}`);
+            for (const p of plan.extraPrompts)
+                console.log(`${drop} ${cc} prompt under "${p.label}": ${p.text}${opts.prune ? "" : c.dim(" (only in Appeeky)")}`);
+            const nothing = !plan.addIntents.length && !plan.addPrompts.length && !plan.extraIntents.length && !plan.extraPrompts.length;
+            if (nothing)
+                console.log(c.dim(`${cc}: in sync.`));
+            else if (applied)
+                console.log(c.dim(`${cc}: added ${applied.intents} intents and ${applied.prompts} prompts${opts.prune ? `, archived ${applied.archived}` : ""}.`));
+        }
+        if (opts.dryRun)
+            console.log(c.dim("\nDry run: nothing was sent."));
+        else
+            console.log(c.dim("\nThe next scheduled scan asks the assistants. To ask now: appeeky-spec visibility scan (uses AI Visibility credits)."));
+    });
+    visibility
+        .command("pull")
+        .description("Write what the assistants answer to appeeky/visibility/<country>.yaml")
+        .option("--country <cc>", "One storefront only")
+        .action(async (opts) => {
+        const project = await load();
+        const a = needKey();
+        const results = await pullVisibility(a, project, opts.country ? [opts.country.toLowerCase()] : undefined);
+        if (g().json) {
+            printJson(results.map(({ data, ...r }) => ({ ...r, summary: data?.summary })));
+            return;
+        }
+        for (const r of results) {
+            const cc = r.country.toUpperCase();
+            if (r.error) {
+                console.log(`${c.red("✗")} ${cc}: ${r.error}`);
+                continue;
+            }
+            const d = r.data;
+            if (d.intents.length === 0) {
+                console.log(`${c.yellow("!")} ${cc}: no intents tracked yet. Start with appeeky-spec visibility init.`);
+                continue;
+            }
+            const s = d.summary;
+            console.log(`${c.green("✓")} ${r.file.replace(project.root + "/", "")}  ${c.green(`${s.winning} named`)} · ${c.yellow(`${s.weak} weak`)} · ${c.red(`${s.missing} missing`)}${s.noData ? c.dim(` · ${s.noData} not scanned yet`) : ""}`);
+            for (const i of d.intents.filter((x) => x.status === "missing").slice(0, 3))
+                console.log(`  ${c.red("missing")} "${i.label}"${i.namedInstead ? c.dim(`: they name ${i.namedInstead.slice(0, 3).join(", ")}`) : ""}`);
+            for (const ch of r.changes)
+                console.log(`  ${c.yellow("changed")} ${ch}`);
+            if (d.fixes.length)
+                console.log(c.dim(`  ${d.fixes.length} suggested fixes in the file.`));
+        }
+    });
+    visibility
+        .command("scan")
+        .description("Ask the assistants now: in Appeeky (AI Visibility credits), or with --local on your own model keys")
+        .option("--country <cc>", "One storefront only")
+        .option("--local", `Ask them from here with your own keys (${KEY_NAMES}) and write appeeky/visibility/`, false)
+        .option("--every <days>", "With --local: skip a storefront scanned in the last <days> days (for a daily schedule)")
+        .option("--dry-run", "With --local: show the prompts, assistants and cost, and ask nothing", false)
+        .option("-y, --yes", "With --local: do not ask before spending", false)
+        .action(async (opts) => {
+        if (opts.local)
+            return scanLocalCmd(opts);
+        const project = await load();
+        const a = needKey();
+        const t = watched(project);
+        const countries = opts.country ? [opts.country.toLowerCase()] : t.countries;
+        for (const country of countries)
+            await scanVisibility(a, t.appId, country);
+        if (g().json) {
+            printJson({ scanned: countries });
+            return;
+        }
+        console.log(c.green(`Scan started for ${countries.map((x) => x.toUpperCase()).join(", ")}.`) + c.dim(" Pull the results in a few minutes: appeeky-spec visibility pull"));
+    });
+    async function initLocal(country) {
+        const project = await load();
+        const core = await loadVisibilityCore();
+        const helper = core.helperFor(process.env);
+        if (!helper)
+            throw new Error(`Set ${KEY_NAMES}: the intents and prompts are written by your own model.`);
+        const t = visibilityTarget(project);
+        const countries = country ? [country.toLowerCase()] : (t?.countries ?? [Object.keys(project.spec.targets)[0] ?? "us"]);
+        const spec = project.spec;
+        spec.aiVisibility ??= { intents: {} };
+        let cost = 0;
+        const report = [];
+        for (const cc of countries) {
+            const have = spec.aiVisibility.intents[cc] ?? [];
+            if (have.length) {
+                report.push({ country: cc, intents: have.length, skipped: true });
+                continue;
+            }
+            const r = await core.generateIntents(helper, appContext(project, cc));
+            cost += r.costUsd;
+            spec.aiVisibility.intents[cc] = r.intents;
+            report.push({ country: cc, intents: r.intents.length });
+        }
+        if (country && t && !t.countries.includes(countries[0]))
+            spec.aiVisibility.countries = [...t.countries, countries[0]];
+        if (report.some((r) => !r.skipped && r.intents))
+            await writeSpec(project.root, spec);
+        if (g().json) {
+            printJson({ model: helper.modelId, costUsd: cost, report });
+            return;
+        }
+        for (const r of report) {
+            if (r.skipped)
+                console.log(c.dim(`${r.country.toUpperCase()}: already has ${r.intents} intents in appeeky.spec.yaml; edit them there.`));
+            else
+                console.log(`${c.green("✓")} ${r.country.toUpperCase()}: wrote ${r.intents} intents to aiVisibility.intents in appeeky.spec.yaml`);
+        }
+        console.log(c.dim(`\n${helper.modelId} on your key, about $${cost.toFixed(3)}. Edit them, then: appeeky-spec visibility scan --local --dry-run`));
+    }
+    async function scanLocalCmd(opts) {
+        const project = await load();
+        const core = await loadVisibilityCore();
+        const t = visibilityTarget(project);
+        const all = Object.keys(project.spec.aiVisibility?.intents ?? {});
+        const countries = opts.country ? [opts.country.toLowerCase()] : (t?.countries ?? all).filter((cc) => all.includes(cc));
+        if (countries.length === 0)
+            throw new Error("No aiVisibility.intents in appeeky.spec.yaml. Write them with appeeky-spec visibility init --local.");
+        const every = opts.every ? Number(opts.every) : 0;
+        const plans = [];
+        for (const cc of countries) {
+            const since = every ? await daysSinceLocalScan(project.root, cc) : null;
+            if (since !== null && since < every) {
+                if (!g().json)
+                    console.log(c.dim(`${cc.toUpperCase()}: scanned ${since} day${since === 1 ? "" : "s"} ago, next in ${every - since}.`));
+                continue;
+            }
+            plans.push(planLocalScan(core, project, cc, process.env));
+        }
+        if (plans.length === 0)
+            return;
+        if (!plans[0].helper || plans[0].models.length === 0)
+            throw new Error(`Set ${KEY_NAMES} to scan with your own keys. Each key adds that assistant.`);
+        const total = plans.reduce((n, p) => n + p.quoteUsd, 0);
+        if (!g().json || opts.dryRun) {
+            for (const p of plans)
+                console.log(`${p.country.toUpperCase()}  ${p.intents.length} intents · ${p.prompts} prompts × ${p.models.join(", ")} · about $${p.quoteUsd.toFixed(2)}`);
+            const missing = core.MODELS.filter((m) => !plans[0].models.includes(m));
+            if (missing.length)
+                console.log(c.dim(`Not asked (no key): ${missing.join(", ")}.`));
+        }
+        if (opts.dryRun) {
+            if (g().json)
+                printJson({ plans: plans.map(({ helper, ...p }) => ({ ...p, extractor: helper?.modelId })), totalUsd: total });
+            else
+                console.log(c.dim(`About $${total.toFixed(2)} on your own keys in all. Nothing was asked.`));
+            return;
+        }
+        if (!opts.yes && !(await confirm(`Ask the assistants for about $${total.toFixed(2)} on your own keys?`)))
+            return;
+        const results = [];
+        for (const p of plans) {
+            const r = await scanLocal(core, project, p, process.env, { log: g().json ? undefined : (l) => console.log(c.dim(`  ${p.country.toUpperCase()} ${l}`)) });
+            results.push(r);
+        }
+        if (g().json) {
+            printJson(results.map(({ data, ...r }) => ({ ...r, summary: data.summary })));
+            return;
+        }
+        for (const r of results) {
+            const s = r.data.summary;
+            console.log(`${c.green("✓")} ${r.file.replace(project.root + "/", "")}  ${c.green(`${s.winning} named`)} · ${c.yellow(`${s.weak} weak`)} · ${c.red(`${s.missing} missing`)}  ${c.dim(`$${r.costUsd.toFixed(2)}`)}`);
+            for (const i of r.data.intents.filter((x) => x.status === "missing").slice(0, 3))
+                console.log(`  ${c.red("missing")} "${i.label}"${i.namedInstead ? c.dim(`: they name ${i.namedInstead.slice(0, 3).join(", ")}`) : ""}`);
+            for (const ch of r.changes)
+                console.log(`  ${c.yellow("changed")} ${ch}`);
+            const failedBy = [...new Set(r.failed.map((f) => f.model))];
+            for (const m of failedBy)
+                console.log(`  ${c.red("✗")} ${m}: ${r.failed.find((f) => f.model === m).error}`);
+        }
+    }
+    const searchAds = program.command("search-ads").description("Apple Search Ads on your own API key: this app's spend, installs, keywords and search terms in appeeky/search-ads/");
+    searchAds
+        .command("pull")
+        .description("Write spend and installs per day, keywords and search terms to appeeky/search-ads/ (the Search Ads key on your appstore CLI account, or ASA_* env)")
+        .option("--days <n>", "How many days, up to yesterday", "30")
+        .action(async (opts) => {
+        const project = await load();
+        const { label, source } = await searchAdsSource(project);
+        let r;
+        try {
+            r = await pullSearchAds(project, new SearchAdsClient(source), new Date(), Number(opts.days) || 30);
+        }
+        catch (e) {
+            const msg = e.message;
+            if (label.startsWith("appstore") && /no Apple Search Ads key|Could not start|AUTH_ERROR/i.test(msg)) {
+                throw new Error(`${msg}\nSave the Search Ads key on your App Store Connect CLI account (appstore accounts search-ads <account> --client-id … --team-id … --key-id … --private-key-path …), or set ASA_CLIENT_ID, ASA_TEAM_ID, ASA_KEY_ID and ASA_PRIVATE_KEY.`);
+            }
+            throw e;
+        }
+        if (g().json) {
+            printJson(r);
+            return;
+        }
+        const money = (n) => `${n.toFixed(2)}${r.currency ? ` ${r.currency}` : ""}`;
+        if (r.campaigns.length === 0) {
+            console.log(c.yellow(`No campaign for App Store id ${project.spec.stores.appStore?.appId} in org ${r.orgId}.`));
+            return;
+        }
+        console.log(`${c.green("✓")} appeeky/search-ads/  ${r.campaigns.map((x) => x.name).join(", ")}`);
+        console.log(`  ${opts.days} days: ${money(r.last30.spend)} · ${r.last30.installs} installs${r.last30.installs ? ` · ${money(r.last30.spend / r.last30.installs)} each` : ""} · ${r.last30.taps} taps`);
+        console.log(c.dim(`  ${r.keywords} keywords, ${r.searchTerms} search terms. Read appeeky/search-ads/summary.md.`));
+        for (const e of r.errors)
+            console.log(`  ${c.yellow("!")} ${e}`);
+    });
+    const seo = program.command("seo").description("The app's website in Google and in AI answers: check it, write llms.txt, and pull Search Console with your own service account");
+    const siteUrl = (project, url) => {
+        const u = url ?? project.spec.web?.url;
+        if (!u)
+            throw new Error("Pass the site's URL, or set web.url in appeeky.spec.yaml.");
+        return u;
+    };
+    seo
+        .command("check")
+        .description("Read the site like a crawler: what is missing for search, for the app and for AI assistants")
+        .argument("[url]", "Page to check (default: web.url)")
+        .action(async (url) => {
+        const project = await load();
+        const target = siteUrl(project, url);
+        const checks = await checkSite(project, target);
+        if (g().json) {
+            printJson({ url: target, checks });
+            return;
+        }
+        const titles = { search: "Search", app: "The app", ai: "AI assistants" };
+        for (const area of ["search", "app", "ai"]) {
+            const list = checks.filter((x) => x.area === area);
+            if (!list.length)
+                continue;
+            console.log(c.bold(`\n${titles[area]}`));
+            for (const x of list) {
+                const mark = x.level === "ok" ? c.green("✓") : x.level === "warn" ? c.yellow("!") : c.red("✗");
+                console.log(`  ${mark} ${x.message}${x.fix ? c.dim(`\n      ${x.fix}`) : ""}`);
+            }
+        }
+        const bad = checks.filter((x) => x.level !== "ok").length;
+        console.log(c.dim(`\n${checks.length - bad} of ${checks.length} fine.`));
+        if (checks.some((x) => x.level === "fail"))
+            process.exitCode = 1;
+    });
+    const dfs = () => {
+        const auth = readDataForSeo(process.env);
+        if (!auth)
+            throw new Error("Set DATAFORSEO_LOGIN and DATAFORSEO_PASSWORD (app.dataforseo.com → API access). DataForSEO bills each call.");
+        return auth;
+    };
+    const quoted = async (project, what, opts) => {
+        const sets = webKeywords(project);
+        if (what !== "domain" && Object.keys(sets).length === 0)
+            throw new Error("No keywords: add web.keywords.<country> (or targets) to appeeky.spec.yaml.");
+        const usd = quoteSeo(project, what);
+        const n = Object.values(sets).reduce((a, k) => a + k.length, 0);
+        if (!g().json || opts.dryRun)
+            console.log(`${what === "domain" ? `${project.spec.web?.url ?? ""}` : `${n} keywords in ${Object.keys(sets).map((x) => x.toUpperCase()).join(", ")}`} · about $${usd.toFixed(2)} on DataForSEO`);
+        if (opts.dryRun) {
+            if (!g().json)
+                console.log(c.dim("Nothing was asked."));
+            else
+                printJson({ what, keywords: sets, quoteUsd: usd });
+            return false;
+        }
+        return opts.yes || (await confirm(`Spend about $${usd.toFixed(2)} on DataForSEO?`));
+    };
+    seo
+        .command("ranks")
+        .description("Where the site and the app's store page rank on Google for each keyword, and whether the AI Overview cites the site (DataForSEO)")
+        .option("--every <days>", "Skip when the last check is newer than <days> days (for a daily schedule)")
+        .option("--dry-run", "Show the keywords and the cost, ask nothing", false)
+        .option("-y, --yes", "Do not ask before spending", false)
+        .action(async (opts) => {
+        const project = await load();
+        const auth = opts.dryRun ? null : dfs();
+        if (opts.every) {
+            const since = await daysSinceRanks(project.root);
+            if (since !== null && since < Number(opts.every)) {
+                if (!g().json)
+                    console.log(c.dim(`Checked ${since} day${since === 1 ? "" : "s"} ago; next in ${Number(opts.every) - since}.`));
+                return;
+            }
+        }
+        if (!(await quoted(project, "ranks", opts)))
+            return;
+        const r = await pullRanks(project, auth);
+        if (g().json) {
+            printJson(r);
+            return;
+        }
+        const ranked = r.ranks.filter((x) => x.position !== null);
+        console.log(`${c.green("✓")} appeeky/seo/ranks.md  ${ranked.length} of ${r.ranks.length} in the top 100 · ${r.ranks.filter((x) => x.position !== null && x.position <= 10).length} in the top 10 · AI Overview cites you ${r.ranks.filter((x) => x.aiCitesYou).length}×  ${c.dim(`$${r.costUsd.toFixed(3)}`)}`);
+        for (const x of r.ranks.slice(0, 10)) {
+            const ai = x.aiOverview ? (x.aiCitesYou ? c.green("AI cites you") : c.dim(`AI cites ${x.aiCited.slice(0, 2).join(", ") || "no one"}`)) : "";
+            console.log(`  ${x.country.toUpperCase()} ${x.keyword.padEnd(28)} site ${String(x.position ?? "—").padEnd(4)} store page ${String(x.storePosition ?? "—").padEnd(4)} ${ai}`);
+        }
+        for (const ch of r.changes)
+            console.log(`  ${c.yellow("changed")} ${ch}`);
+        for (const e of r.errors)
+            console.log(`  ${c.red("✗")} ${e}`);
+    });
+    seo
+        .command("keywords")
+        .description("Search volume, difficulty, CPC and intent for the keywords, and related ideas, into appeeky/seo/keywords.csv (DataForSEO)")
+        .option("--dry-run", "Show the cost, ask nothing", false)
+        .option("-y, --yes", "Do not ask before spending", false)
+        .action(async (opts) => {
+        const project = await load();
+        const auth = opts.dryRun ? null : dfs();
+        if (!(await quoted(project, "keywords", opts)))
+            return;
+        const r = await pullKeywords(project, auth);
+        if (g().json) {
+            printJson(r);
+            return;
+        }
+        const tracked = r.rows.filter((x) => x.tracked);
+        console.log(`${c.green("✓")} appeeky/seo/keywords.csv  ${tracked.length} keywords, ${r.rows.length - tracked.length} ideas  ${c.dim(`$${r.costUsd.toFixed(3)}`)}`);
+        for (const x of tracked.slice(0, 8))
+            console.log(`  ${x.keyword.padEnd(30)} ${String(x.volume ?? "—").padStart(7)}/mo  difficulty ${x.difficulty ?? "—"}`);
+        const ideas = r.rows.filter((x) => !x.tracked && (x.volume ?? 0) > 0).slice(0, 5);
+        if (ideas.length)
+            console.log(c.dim(`  ideas: ${ideas.map((x) => `${x.keyword} (${x.volume})`).join(", ")}`));
+    });
+    seo
+        .command("domain")
+        .description("What the site ranks for, its estimated visits and the sites it competes with, into appeeky/seo/domain.md (DataForSEO)")
+        .option("--dry-run", "Show the cost, ask nothing", false)
+        .option("-y, --yes", "Do not ask before spending", false)
+        .action(async (opts) => {
+        const project = await load();
+        const auth = opts.dryRun ? null : dfs();
+        if (!(await quoted(project, "domain", opts)))
+            return;
+        const { report, costUsd } = await pullDomain(project, auth);
+        if (g().json) {
+            printJson({ ...report, costUsd });
+            return;
+        }
+        console.log(`${c.green("✓")} appeeky/seo/domain.md  ${report.domain} ${report.country.toUpperCase()}: ${report.keywords} keywords · ${report.top10} in the top 10 · ~${report.traffic} visits/mo  ${c.dim(`$${costUsd.toFixed(3)}`)}`);
+        if (report.competitors.length)
+            console.log(c.dim(`  competes with ${report.competitors.slice(0, 5).map((x) => x.domain).join(", ")}`));
+    });
+    seo
+        .command("llms")
+        .description("Write llms.txt from the listing: what the app is, where to get it, and its description")
+        .option("--out <file>", "Write it to a file, e.g. public/llms.txt (default: print it)")
+        .action(async (opts) => {
+        const project = await load();
+        const text = llmsTxt(project);
+        if (!opts.out) {
+            process.stdout.write(text);
+            return;
+        }
+        const file = resolve(g().cwd, opts.out);
+        await mkdir(resolve(file, ".."), { recursive: true });
+        await writeFile(file, text);
+        if (!g().json)
+            console.log(`${c.green("✓")} ${opts.out}`);
+    });
+    seo
+        .command("pull")
+        .description("Google Search Console clicks, impressions, queries and pages into appeeky/seo/ (needs GSC_CREDENTIALS)")
+        .action(async () => {
+        const project = await load();
+        const sa = await readServiceAccount(process.env, { gcloud: true });
+        if (!sa)
+            throw new Error("Set GSC_CREDENTIALS to a Google service account JSON key (or its path) and add its email as a user of the property in Search Console, or log in on this machine: gcloud auth application-default login --scopes=https://www.googleapis.com/auth/webmasters.readonly,https://www.googleapis.com/auth/cloud-platform");
+        if (!searchConsoleProperty(project))
+            throw new Error("Set web.url in appeeky.spec.yaml first.");
+        const r = await pullSearchConsole(project, sa);
+        if (g().json) {
+            printJson(r);
+            return;
+        }
+        const pct = (a, b) => (b > 0 ? c.dim(` (${a >= b ? "+" : ""}${Math.round(((a - b) / b) * 100)}%)`) : "");
+        console.log(`${c.green("✓")} appeeky/seo/  ${r.property}`);
+        console.log(`  last 28 days: ${r.last28.clicks} clicks${pct(r.last28.clicks, r.previous28.clicks)} · ${r.last28.impressions} impressions${pct(r.last28.impressions, r.previous28.impressions)}`);
+        console.log(c.dim(`  ${r.queries} queries, ${r.pages} pages. Read appeeky/seo/summary.md.`));
+    });
+    const category = program.command("category").description("Your rank in the category chart, one row a day in appeeky/category.csv");
+    category
+        .command("pull")
+        .description("Record today's category rank (App Store: no key needed; Google Play: APPEEKY_API_KEY)")
+        .action(async () => {
+        const project = await load();
+        const { plans, notes } = await categoryPlans(project);
+        const a = api();
+        if (!a && plans.some((p) => p.store === "google-play"))
+            notes.push("Google Play: set APPEEKY_API_KEY to read its chart.");
+        const history = await readCategoryHistory(project.root);
+        const { ranks, failed } = await readCategoryRanks(plans, chartSources(a));
+        const file = ranks.length ? await saveCategoryRanks(project.root, ranks) : undefined;
+        if (g().json) {
+            printJson({ plans, ranks, failed, notes, file });
+            return;
+        }
+        for (const r of ranks) {
+            const prev = previousRank(history, r);
+            const now = r.rank === null ? "not in the top 100" : `#${r.rank}`;
+            let move = "";
+            if (prev) {
+                const d = (prev.rank ?? 101) - (r.rank ?? 101);
+                move = d > 0 ? c.green(` ▲${d}`) : d < 0 ? c.red(` ▼${-d}`) : c.dim(" =");
+                move += c.dim(` since ${prev.date}`);
+            }
+            console.log(`${storeLabel(r.store).padEnd(12)} ${r.country.toUpperCase()}  ${r.chart} · ${r.name ?? r.category}  ${c.bold(now)}${move}`);
+        }
+        for (const f of failed)
+            console.log(c.yellow(`! ${f}`));
+        for (const n of notes)
+            console.log(c.dim(n));
+        if (file)
+            console.log(c.dim(`\nRecorded in ${categoryFile(project.root).replace(project.root + "/", "")}. verify reads it as category_rank.`));
+    });
+    const attribution = program.command("attribution").description("Install attribution from Appeeky Analytics");
+    attribution
+        .command("init")
+        .description("Create the app in Appeeky Analytics for each store, write attribution: and print the SDK key")
+        .option("--self [url]", "Your own Appeeky Analytics server (with ATTRIBUTION_TOKEN); without it, Appeeky's hosted service (with APPEEKY_API_KEY)")
+        .action(async (opts) => {
+        const project = await load();
+        const via = opts.self ? "self" : "hosted";
+        const url = typeof opts.self === "string" ? opts.self : project.spec.attribution?.url;
+        if (specStores(project.spec).length === 0)
+            throw new Error("Add the App Store app id or the Google Play package under stores: first.");
+        let apps;
+        if (via === "self") {
+            if (!url)
+                throw new Error("--self <url>: your Appeeky Analytics server, e.g. https://analytics.example.workers.dev");
+            if (!process.env.ATTRIBUTION_TOKEN)
+                throw new Error("Set ATTRIBUTION_TOKEN to your server's ADMIN_TOKEN.");
+            apps = await initSelfHosted(project.spec, url, process.env.ATTRIBUTION_TOKEN);
+        }
+        else {
+            const a = api();
+            if (!a)
+                throw new Error("Set APPEEKY_API_KEY to turn attribution on in Appeeky.");
+            apps = await initHosted(project.spec, a);
+        }
+        project.spec.attribution = attributionBlock(via, apps, url);
+        await writeSpec(project.root, project.spec);
+        if (g().json) {
+            printJson({ apps, attribution: project.spec.attribution });
+            return;
+        }
+        for (const a of apps)
+            console.log(`${c.green(a.created ? "Created" : "Found")} ${storeLabel(a.store)} app ${c.bold(a.id)} · key ${a.publishableKey}`);
+        console.log(c.dim("Wrote attribution: to appeeky.spec.yaml.\n"));
+        for (const line of nextSteps(via, apps, url))
+            console.log(line);
+    });
+    const data = program.command("data").description("Your app's analytics, ads and revenue as CSV files an agent can read (needs APPEEKY_API_KEY)");
+    data
+        .command("pull")
+        .description("App Store Connect, Google Play, Apple Search Ads, RevenueCat, Meta and TikTok, per day")
+        .option("--days <n>", "How many days, up to yesterday", "90")
+        .action(async (opts) => {
+        const project = await load();
+        const a = api();
+        const attribution = attributionClients(project.spec, a);
+        if (!a && !hasClients(attribution))
+            throw new Error("Set APPEEKY_API_KEY (data from the connections in Appeeky), or attribution: with via: self and ATTRIBUTION_TOKEN.");
+        const result = await pullData(a, project, Number(opts.days) || 90, new Date(), hasClients(attribution) ? attribution : undefined);
+        if (g().json) {
+            printJson(result);
+            return;
+        }
+        for (const f of result.files)
+            console.log(`${c.green("✓")} ${f.path.replace(project.root + "/", "").padEnd(52)} ${String(f.rows).padStart(5)} rows ${c.dim(f.from && f.to ? `${f.from} → ${f.to}` : "")}`);
+        for (const e of result.errors)
+            console.log(`${c.red("✗")} ${e.source.padEnd(42)} ${c.dim(e.message)}`);
+        if (result.files.length === 0 && result.errors.length === 0)
+            console.log(c.dim("Nothing to pull. Connect your stores, Search Ads or RevenueCat in Appeeky."));
+        if (!project.spec.data.commit && result.files.length)
+            console.log(c.dim("\nIn .appeeky/data/ (gitignored). Set data: { commit: true } in appeeky.spec.yaml to version it with the spec."));
+    });
+    program
+        .command("revert")
+        .description("Put the values from before a release back into the spec (then run push)")
+        .argument("<release>", "Release id from `appeeky-spec log`")
+        .action(async (id) => {
+        const project = await load();
+        const release = (await readReleases(project.root)).find((r) => r.id === id || r.id.startsWith(id));
+        if (!release)
+            throw new Error(`No release ${id}. See \`appeeky-spec log\`.`);
+        const inverse = invertChanges(release.changes.map((ch) => ({ ...ch, store: release.store, newLocale: false })));
+        const touched = new Set();
+        for (const ch of inverse) {
+            const listings = project.listings[release.store];
+            listings[ch.locale] = { ...listings[ch.locale], [ch.field]: ch.after };
+            touched.add(ch.locale);
+        }
+        for (const locale of touched) {
+            await writeListing(project.root, release.store, locale, project.listings[release.store][locale]);
+        }
+        if (g().json)
+            printJson({ release: release.id, reverted: inverse.length });
+        else {
+            console.log(`${c.green("Restored")} ${inverse.length} fields from before ${release.id} in the spec. Review with \`appeeky-spec diff\`, then \`appeeky-spec push\`.`);
+        }
+    });
+    program
+        .command("suggest")
+        .description("Words to add to an App Store keyword field, from missing targets and Appeeky keyword opportunities")
+        .option("--locale <locale>", "Listing locale (default: the primary locale)")
+        .option("--country <cc>", "Storefront for opportunities", "us")
+        .option("--apply <words...>", "Add these words to the keyword field in the spec")
+        .action(async (opts) => {
+        const project = await load();
+        const locale = opts.locale ?? project.spec.app.primaryLocale;
+        if (!project.listings["app-store"][locale])
+            throw new Error(`No App Store listing for ${locale}. Run \`appeeky-spec pull\` first.`);
+        if (opts.apply) {
+            let field = project.listings["app-store"][locale].keywords ?? "";
+            const skipped = [];
+            for (const w of opts.apply) {
+                const next = appendKeyword(field, w);
+                if (next === null)
+                    skipped.push(w);
+                else
+                    field = next;
+            }
+            await writeListing(project.root, "app-store", locale, { ...project.listings["app-store"][locale], keywords: field });
+            if (g().json)
+                printJson({ locale, keywords: field, skipped });
+            else
+                console.log(`${c.green("Updated")} ${locale} keywords → ${field}${skipped.length ? c.yellow(`\nDid not fit: ${skipped.join(", ")}`) : ""}`);
+            return;
+        }
+        const a = api();
+        const appId = rankAppIds(project)["app-store"];
+        const candidates = a && appId ? await a.opportunities(appId, opts.country.toLowerCase(), "app-store").catch(() => []) : [];
+        const suggestions = keywordSuggestions(project, locale, candidates);
+        if (g().json) {
+            printJson({ locale, suggestions });
+            return;
+        }
+        if (suggestions.length === 0)
+            console.log(c.dim("Nothing to add: every target word is already indexed."));
+        for (const s of suggestions.slice(0, 25)) {
+            const pop = s.popularity !== undefined ? c.dim(` pop ${s.popularity}`) : "";
+            console.log(`${s.fits ? c.green("+") : c.dim("·")} ${s.word.padEnd(18)}${pop}  ${c.dim(`helps: ${s.helps.slice(0, 3).join(", ")}`)}${s.fits ? "" : c.dim(" (does not fit)")}`);
+        }
+        if (!a)
+            console.log(c.dim("\nSet APPEEKY_API_KEY to add Appeeky keyword opportunities."));
+        else
+            console.log(c.dim(`\nAdd with: appeeky-spec suggest --locale ${locale} --apply <words...>`));
+    });
+    program
+        .command("verify")
+        .description("Measure releases against the ranks recorded before each push (day 7 and day 14)")
+        .argument("[releases...]", "Release ids (default: every release that reached a milestone)")
+        .option("--now", "Measure now, even before day 7", false)
+        .option("--playbook", "Add one line per result to appeeky/playbook.md", false)
+        .action(async (ids, opts) => {
+        const project = await load();
+        const a = api();
+        const attribution = attributionClients(project.spec, a);
+        const visibility = a ? visibilityMetricSource(a, project) : null;
+        const localVisibility = localVisibilityMetricSource(project);
+        const search = seoMetricSource(project.root);
+        const ownAds = searchAdsMetricSource(project.root);
+        const webRank = webRankMetricSource(project.root);
+        const metrics = combineSources([
+            ...(a ? [metricSourceFor(a, project.spec)] : []),
+            ...(visibility ? [visibility] : []),
+            ...(localVisibility ? [localVisibility] : []),
+            ...(search ? [search] : []),
+            ...(ownAds ? [ownAds] : []),
+            ...(webRank ? [webRank] : []),
+            categoryMetricSource(project.root),
+            reviewMetricSource(project.root),
+            ...(hasClients(attribution) ? [attributionMetricSource(attribution)] : []),
+        ]);
+        const results = await verifyReleases(project, rankSource(), { ids: ids.length ? ids : undefined, force: opts.now, metrics });
+        const measured = metrics ? await measureExperiments(project, metrics) : [];
+        const lines = [...results.map(playbookLine), ...measured.map(experimentPlaybookLine)];
+        const added = opts.playbook ? await appendPlaybook(project.root, lines) : 0;
+        const experiments = dueExperiments(await readExperiments(project.root));
+        await writeLoops(project.root);
+        if (g().json) {
+            printJson({
+                results: results.map((r) => ({ release: r.release.id, ...r.check })),
+                closedExperiments: measured,
+                playbookLines: added,
+                dueExperiments: experiments.map((e) => e.id),
+            });
+            return;
+        }
+        if (results.length === 0)
+            console.log(c.dim("No release is due. Releases are measured on day 7 and day 14 (or pass --now)."));
+        for (const { release, check } of results) {
+            const tone = check.verdict === "won" ? c.green : check.verdict === "lost" ? c.red : c.yellow;
+            const by = check.decidedBy ? c.dim(` (ranks did not move; decided by ${check.decidedBy.map((m) => METRICS[m]?.label ?? m).join(", ")})`) : "";
+            console.log(`${c.bold(release.id)}  day ${check.day}: ${tone(check.verdict)}${by}  ${check.improved.length} up · ${check.dropped.length} down · ${check.regressions.length} top-20 lost`);
+            if (check.control) {
+                const k = check.control;
+                const sign = (n) => (n > 0 ? `+${n}` : `${n}`);
+                console.log(`  ${c.dim("control")} changed (${k.changed.join(", ")}) ${sign(k.changedMove)} places · unchanged (${k.control.join(", ")}) ${sign(k.controlMove)} · net ${sign(k.net)}`);
+            }
+            if (check.note)
+                console.log(`  ${c.yellow(check.note)}`);
+            for (const m of check.regressions)
+                console.log(`  ${c.red("lost")} ${m.country.toUpperCase()} "${m.keyword}" ${m.before} → ${m.after ?? "not ranked"}`);
+            for (const m of check.improved.slice(0, 5))
+                console.log(`  ${c.green("up")}   ${m.country.toUpperCase()} "${m.keyword}" ${m.before ?? "not ranked"} → ${m.after}`);
+            for (const m of check.metrics?.changes ?? []) {
+                const tone = m.outcome === "better" ? c.green : m.outcome === "worse" ? c.red : c.dim;
+                const usual = m.noise !== undefined && m.noise > 0.05 ? c.dim(`  (moves ±${Math.round(m.noise * 100)}% on its own)`) : "";
+                console.log(`  ${tone(m.outcome.padEnd(6))} ${formatChange(m, check.metrics?.after.currency)}${usual}`);
+            }
+            if (check.verdict === "lost")
+                console.log(c.yellow(`  Consider: appeeky-spec revert ${release.id}`));
+        }
+        for (const e of measured) {
+            const tone = e.status === "won" ? c.green : e.status === "lost" ? c.red : c.yellow;
+            console.log(`${c.bold(e.id)}: ${tone(e.status)}  ${e.metric} ${e.baseline !== undefined ? `${round(e.baseline)} → ` : ""}${round(e.result?.value)}`);
+        }
+        if (!a && results.length > 0)
+            console.log(c.dim("\nSet APPEEKY_API_KEY to measure conversion, downloads, revenue and ads too."));
+        if (added > 0)
+            console.log(c.dim(`\nAdded ${added} line${added === 1 ? "" : "s"} to appeeky/playbook.md.`));
+        for (const e of experiments)
+            console.log(c.yellow(`Experiment ${e.id} is due: appeeky-spec experiment close ${e.id} --value <${e.metric}>`));
+    });
+    const experiment = program.command("experiment").description("Growth experiments outside the listing: screenshots, UGC, ads, pricing");
+    experiment
+        .command("add")
+        .description("Start an experiment")
+        .requiredOption("--hypothesis <text>", "What you expect and why")
+        .requiredOption("--metric <name>", `The one number that decides it. Measured for you: ${Object.keys(METRICS).join(", ")}`)
+        .option("--type <type>", "screenshots | ugc | ads | pricing | other", "other")
+        .option("--persona <id>", "Persona id from appeeky.spec.yaml")
+        .option("--store <store>", "app-store | google-play")
+        .option("--country <cc>", "Storefront")
+        .option("--baseline <n>", "Metric value before", parseFloat)
+        .option("--target <n>", "Metric value that counts as a win", parseFloat)
+        .option("--days <n>", "Check after this many days", "14")
+        .option("--asset <paths...>", "Files, links or ad ids that ran")
+        .option("--link [channel]", "Create a smart link for the experiment (needs attribution:); optional channel: tiktok, instagram, creator, tiktok_ads, meta_ads…")
+        .action(async (o) => {
+        const project = await load();
+        if (o.persona && !project.spec.personas.some((p) => p.id === o.persona))
+            throw new Error(`No persona "${o.persona}" in ${SPEC_FILE}.`);
+        const now = new Date();
+        const days = Number(o.days) || 14;
+        let baseline = o.baseline;
+        const a = api();
+        if (baseline === undefined && a && isMetricName(o.metric)) {
+            // The baseline is the metric over the same number of days before the start.
+            const app = experimentApp(project, { store: o.store });
+            if (app)
+                baseline = await metricBefore(metricSourceFor(a, project.spec), app.store, app.appId, o.metric, now.toISOString(), days).catch(() => undefined);
+        }
+        const id = experimentId(now, o.hypothesis);
+        let link;
+        if (o.link) {
+            const client = attributionClient(project.spec, a);
+            if (!isClient(client))
+                throw new Error(`--link needs attribution. ${client.missing}`);
+            const made = await createExperimentLink(client, id, { appStoreId: project.spec.stores.appStore?.appId, packageName: project.spec.stores.googlePlay?.packageName }, typeof o.link === "string" ? o.link : undefined);
+            const host = project.spec.attribution?.via === "self" ? project.spec.attribution.url?.replace(/\/$/, "") : "https://ingest.appeeky.com";
+            link = { slug: made.slug, url: `${host}/l/${made.slug}`, store: linkStore(project.spec) };
+            if (o.baseline === undefined && o.metric.startsWith("link_"))
+                baseline = 0;
+        }
+        const e = await writeExperiment(project.root, {
+            ...(link ? { link } : {}),
+            id,
+            type: o.type,
+            hypothesis: o.hypothesis,
+            persona: o.persona,
+            store: o.store,
+            country: o.country,
+            metric: o.metric,
+            baseline,
+            target: o.target,
+            startedAt: now.toISOString(),
+            checkAfterDays: days,
+            assets: o.asset ?? [],
+        });
+        await writeLoops(project.root);
+        if (g().json)
+            printJson({ experiment: e });
+        else {
+            console.log(`${c.green("Started")} ${e.id} · check on ${new Date(now.getTime() + e.checkAfterDays * 86_400_000).toISOString().slice(0, 10)}`);
+            if (e.baseline !== undefined)
+                console.log(c.dim(`  baseline ${e.metric} ${round(e.baseline)}${o.baseline === undefined ? " (last " + days + " days)" : ""}`));
+            else if (isMetricName(e.metric) && !a)
+                console.log(c.dim("  Set APPEEKY_API_KEY to measure the baseline and the result for you."));
+            if (e.link?.url)
+                console.log(`  ${c.bold("link")} ${e.link.url} ${c.dim("· post this link; its installs and revenue are counted to it")}`);
+            if (e.link && iosOnlyLink(project.spec, e.metric))
+                console.log(c.yellow(IOS_LINK_NOTE));
+        }
+    });
+    experiment
+        .command("list")
+        .description("Experiments, newest first")
+        .action(async () => {
+        const project = await load();
+        const all = await readExperiments(project.root);
+        const due = new Set(dueExperiments(all).map((e) => e.id));
+        if (g().json) {
+            printJson({ experiments: all.map((e) => ({ ...e, due: due.has(e.id) })) });
+            return;
+        }
+        if (all.length === 0)
+            console.log(c.dim("No experiments yet."));
+        for (const e of all) {
+            const status = due.has(e.id) ? c.yellow("due") : e.status === "won" ? c.green("won") : e.status === "lost" ? c.red("lost") : c.dim(e.status);
+            console.log(`${c.bold(e.id)}  ${e.type} · ${status}${e.result?.value !== undefined ? ` · ${e.metric} ${e.result.value}` : ""}\n  ${c.dim(e.hypothesis)}`);
+        }
+    });
+    experiment
+        .command("close")
+        .description("Record the result of an experiment")
+        .argument("<id>")
+        .option("--value <n>", "Measured metric value", parseFloat)
+        .option("--note <text>", "What happened")
+        .option("--playbook", "Add the result to appeeky/playbook.md", false)
+        .action(async (id, o) => {
+        const project = await load();
+        const e = (await readExperiments(project.root)).find((x) => x.id === id || x.id.startsWith(id));
+        if (!e)
+            throw new Error(`No experiment ${id}. See \`appeeky-spec experiment list\`.`);
+        let value = o.value;
+        const a = api();
+        if (value === undefined && e.link && (e.metric === "link_clicks" || e.metric === "link_installs" || e.metric === "link_revenue")) {
+            // The experiment's own smart link: its clicks, or the installs and revenue counted to it.
+            const client = attributionClient(project.spec, a, process.env, e.link.store);
+            const stats = isClient(client) ? await linkResult(client, e.link.slug).catch(() => null) : null;
+            if (stats)
+                value = e.metric === "link_clicks" ? stats.clicks.total : e.metric === "link_installs" ? stats.installs : stats.revenueUsd;
+        }
+        if (value === undefined && a && isMetricName(e.metric)) {
+            const app = experimentApp(project, e);
+            if (app)
+                value = await metricAfter(metricSourceFor(a, project.spec), app.store, app.appId, e.metric, e.startedAt, e.checkAfterDays).catch(() => undefined);
+        }
+        const closed = await writeExperiment(project.root, closeExperiment(e, value, o.note));
+        if (o.playbook)
+            await appendPlaybook(project.root, [experimentPlaybookLine(closed)]);
+        await writeLoops(project.root);
+        if (g().json)
+            printJson({ experiment: closed });
+        else
+            console.log(`${closed.id}: ${closed.status}`);
+    });
+    const screenshots = program.command("screenshots").description("App Store screenshots in appeeky/screenshots/");
+    screenshots
+        .command("pull")
+        .description("Download the live screenshots of every locale")
+        .option("--locale <locales...>", "Only these locales")
+        .action(async (opts) => {
+        const project = await load();
+        const handle = storeHandle(project, "app-store", transportOverrides());
+        const state = await handle.adapter.pull();
+        const count = await pullScreenshots(project.root, handle.transport, state, { locales: opts.locale });
+        if (g().json)
+            printJson({ downloaded: count });
+        else
+            console.log(`${c.green("Downloaded")} ${count} screenshots from ${state.target}`);
+    });
+    screenshots
+        .command("check")
+        .description("Sizes and counts per display type")
+        .action(async () => {
+        const project = await load();
+        const issues = await checkScreenshots(project.root);
+        if (g().json)
+            printJson({ issues });
+        else
+            console.log(formatIssues(issues));
+        if (hasErrors(issues))
+            process.exitCode = 1;
+    });
+    program
+        .command("report")
+        .description("Markdown for a pull request: listing changes, check results, coverage against a base ref, and the posts and clips a merge sends out")
+        .option("--base <ref>", "Git ref to compare with", "origin/main")
+        .option("-o, --output <file>", "Write the report to a file")
+        .action(async (opts) => {
+        const project = await load();
+        const base = await loadProjectAtRef(project.root, opts.base);
+        const md = specReport(base, project) + (await outboxReport(project.root));
+        if (opts.output)
+            await writeFile(opts.output, `${md}\n`);
+        else
+            console.log(md);
+        if (hasErrors(lintProject(project)))
+            process.exitCode = 1;
+    });
+    return program;
+}
+export async function run(argv = process.argv) {
+    const program = buildProgram();
+    try {
+        await program.parseAsync(argv);
+    }
+    catch (err) {
+        const message = err.message;
+        if (program.opts().json)
+            printJson({ error: message });
+        else
+            console.error(c.red(message));
+        process.exitCode = 1;
+    }
+}
+const STATE_TONE = { late: c.red, due: c.yellow, measuring: c.dim, closed: c.dim };
+function printLoop(l) {
+    const state = STATE_TONE[l.state](l.state.padEnd(9));
+    const when = l.nextCheck ? `next ${l.nextCheck}` : "";
+    console.log(`${state} ${c.bold(l.id)}  ${c.dim(`${l.kind}${l.store ? ` · ${l.store}` : ""}${when ? ` · ${when}` : ""}`)}`);
+    console.log(`          ${l.what}`);
+    console.log(`          ${c.dim("decided by")} ${l.metric}${l.result ? `  ${c.dim("·")} ${l.result}` : ""}`);
+    for (const d of l.detail ?? [])
+        console.log(`          ${c.dim(d)}`);
+    for (const w of l.warnings)
+        console.log(`          ${c.yellow("! " + w)}`);
+}
+//# sourceMappingURL=cli.js.map