@anvpx/motion 0.0.0-stage → 0.1.1

package/templates/guide/template.json

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+{
+  "templateVersion": 1,
+  "id": "guide",
+  "version": "1.0.1",
+  "title": "Guide",
+  "summary": "Tutorials, lessons and onboarding. 16:9, steps and code, calm to friendly.",
+  "domains": ["tutorial", "tech", "education"],
+  "discover": {
+    "useCases": [
+      "Teach a procedure with numbered steps and a code or screen example.",
+      "Teach a lesson in four beats: objectives, concept, example, recap.",
+      "Walk a new user through the first steps of a tool and a checklist.",
+      "Give learners a short recap they can check off after watching."
+    ],
+    "audience": ["learners", "new-hires", "customers", "developers"],
+    "goodFor": "A skill or tool taught in 3-6 ordered steps with a clear outcome.",
+    "notFor": "Persuasion (pitch), status reporting (update), data analysis (datastory).",
+    "tags": ["tutorial", "howto", "lesson", "onboarding", "steps", "education", "code", "explain"],
+    "tone": ["calm", "friendly"],
+    "aspects": ["16:9"]
+  },
+  "requires": {
+    "storyboard": 1,
+    "scenes": ["title", "steps", "code", "media-frame", "bullets", "callout", "icon-grid", "outro"]
+  },
+  "themes": [
+    {
+      "id": "calm-light",
+      "file": "@shared/calm-light.json",
+      "mode": "light",
+      "pair": "calm-dark"
+    },
+    {
+      "id": "calm-dark",
+      "file": "@shared/calm-dark.json",
+      "mode": "dark",
+      "pair": "calm-light"
+    },
+    {
+      "id": "tech-light",
+      "file": "@shared/tech-light.json",
+      "mode": "light",
+      "pair": "tech-dark"
+    },
+    {
+      "id": "tech-dark",
+      "file": "@shared/tech-dark.json",
+      "mode": "dark",
+      "pair": "tech-light"
+    },
+    {
+      "id": "playful-light",
+      "file": "@shared/playful-light.json",
+      "mode": "light",
+      "pair": "playful-dark"
+    },
+    {
+      "id": "playful-dark",
+      "file": "@shared/playful-dark.json",
+      "mode": "dark",
+      "pair": "playful-light"
+    }
+  ],
+  "styles": [
+    {
+      "id": "calm",
+      "file": "styles/calm.json"
+    },
+    {
+      "id": "techdark",
+      "file": "styles/techdark.json"
+    },
+    {
+      "id": "friendly",
+      "file": "styles/friendly.json"
+    }
+  ],
+  "blueprints": [
+    {
+      "id": "tutorial",
+      "file": "blueprints/tutorial.json"
+    },
+    {
+      "id": "lesson",
+      "file": "blueprints/lesson.json"
+    },
+    {
+      "id": "onboarding",
+      "file": "blueprints/onboarding.json"
+    }
+  ],
+  "pacing": "pacing.json",
+  "copy": "copy.md",
+  "license": "Apache-2.0"
+}

package/templates/pitch/blueprints/feature.json

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+{
+  "id": "feature",
+  "purpose": "Tell one feature as problem then solution in 15-40s: title, optional hook, before/after wipe, call to action.",
+  "discover": {
+    "useCases": [
+      "Explain one feature as a problem followed by its solution.",
+      "Show a before and after of a single improvement in under a minute.",
+      "Announce a small update to existing users with a clear next step."
+    ],
+    "audience": ["customers", "prospects", "sponsors"],
+    "goodFor": "One feature with a clear problem, two or three solution points and a call to action.",
+    "notFor": "A whole-product launch (launch), step-by-step teaching (explain/howto).",
+    "tags": ["pitch", "product", "before-after", "marketing", "launch", "sales"],
+    "tone": ["bold", "energetic"],
+    "aspects": ["16:9", "9:16"],
+    "lengths": {
+      "min": 15,
+      "max": 40
+    }
+  },
+  "slots": {
+    "feature": {
+      "type": "text",
+      "max": 50,
+      "required": true
+    },
+    "problem": {
+      "type": "text",
+      "max": 60,
+      "required": true
+    },
+    "solution": {
+      "type": "text[]",
+      "min": 2,
+      "max": 3,
+      "itemMax": 50,
+      "required": true
+    },
+    "hook": {
+      "type": "text[]",
+      "min": 1,
+      "max": 4,
+      "itemMax": 14,
+      "optional": true
+    },
+    "cta": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "length": {
+      "type": "enum",
+      "values": ["short", "standard", "long"],
+      "default": "standard"
+    },
+    "style": {
+      "type": "enum",
+      "values": ["punchy", "polished", "teaser"],
+      "default": "punchy"
+    }
+  },
+  "example": {
+    "feature": "Quick Capture",
+    "problem": "Ideas get lost between apps",
+    "solution": ["One shortcut", "Any notebook", "Works offline"],
+    "hook": ["Less", "Clicking", "More", "Doing"],
+    "cta": "Try it today"
+  },
+  "meta": {
+    "title": {
+      "$slot": "feature"
+    },
+    "lang": "en"
+  },
+  "scenes": [
+    {
+      "id": "intro",
+      "type": "title",
+      "props": {
+        "kicker": "New",
+        "title": {
+          "$slot": "feature"
+        }
+      }
+    },
+    {
+      "when": "hook",
+      "id": "hook",
+      "type": "kinetic",
+      "props": {
+        "words": {
+          "$slot": "hook"
+        },
+        "mode": "slam"
+      }
+    },
+    {
+      "id": "shift",
+      "type": "compare",
+      "props": {
+        "mode": "wipe",
+        "left": {
+          "label": "Before",
+          "points": [
+            {
+              "$slot": "problem"
+            }
+          ]
+        },
+        "right": {
+          "label": "After",
+          "points": {
+            "$slot": "solution"
+          }
+        },
+        "winner": "right"
+      }
+    },
+    {
+      "id": "end",
+      "type": "outro",
+      "props": {
+        "title": {
+          "$slot": "cta"
+        },
+        "lines": [
+          {
+            "$slot": "feature"
+          }
+        ]
+      }
+    }
+  ]
+}

package/templates/pitch/blueprints/launch.json

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+{
+  "id": "launch",
+  "purpose": "Announce something new in 20-50s: title, hook beats, tagline, three benefit cards, one proof number, call to action.",
+  "discover": {
+    "useCases": [
+      "Announce a new product or service and name its three main benefits.",
+      "Open a campaign with a short hook, a promise and one proof point.",
+      "Introduce an idea to prospects or sponsors with a clear call to action."
+    ],
+    "audience": ["prospects", "customers", "investors"],
+    "goodFor": "A launch with three benefits, an optional proof number and one call to action.",
+    "notFor": "Explaining how something works (explain), a single feature story (feature).",
+    "tags": ["pitch", "launch", "product", "marketing", "promo", "sales"],
+    "tone": ["bold", "energetic"],
+    "aspects": ["16:9", "9:16"],
+    "lengths": {
+      "min": 20,
+      "max": 50
+    }
+  },
+  "slots": {
+    "product": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "tagline": {
+      "type": "text",
+      "max": 70,
+      "required": true
+    },
+    "hook": {
+      "type": "text[]",
+      "min": 1,
+      "max": 4,
+      "itemMax": 14,
+      "optional": true
+    },
+    "benefits": {
+      "type": "object",
+      "fields": {
+        "icon": "text",
+        "label": "text",
+        "detail": "text"
+      },
+      "list": true,
+      "min": 3,
+      "max": 3,
+      "required": true
+    },
+    "proof": {
+      "type": "object",
+      "fields": {
+        "value": "number",
+        "unit": "text",
+        "label": "text"
+      },
+      "optional": true
+    },
+    "cta": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "brand": {
+      "type": "text",
+      "max": 30,
+      "optional": true
+    },
+    "length": {
+      "type": "enum",
+      "values": ["short", "standard", "long"],
+      "default": "standard"
+    },
+    "style": {
+      "type": "enum",
+      "values": ["punchy", "polished", "teaser"],
+      "default": "punchy"
+    }
+  },
+  "example": {
+    "product": "Briar Notes",
+    "tagline": "Do the work in half the time",
+    "hook": ["Faster", "Simpler", "Yours"],
+    "benefits": [
+      {
+        "icon": "zap",
+        "label": "Fast setup",
+        "detail": "Live today"
+      },
+      {
+        "icon": "shield-check",
+        "label": "Safe",
+        "detail": "Always on"
+      },
+      {
+        "icon": "globe",
+        "label": "Anywhere",
+        "detail": "Any device"
+      }
+    ],
+    "proof": {
+      "value": 50,
+      "unit": "%",
+      "label": "less time on routine work"
+    },
+    "cta": "Start today",
+    "brand": "Briar Labs"
+  },
+  "meta": {
+    "title": {
+      "$slot": "product"
+    },
+    "lang": "en"
+  },
+  "scenes": [
+    {
+      "id": "intro",
+      "type": "title",
+      "props": {
+        "kicker": "Introducing",
+        "title": {
+          "$slot": "product"
+        },
+        "subtitle": {
+          "$slot": "tagline"
+        }
+      }
+    },
+    {
+      "when": "hook",
+      "id": "hook",
+      "type": "kinetic",
+      "props": {
+        "words": {
+          "$slot": "hook"
+        },
+        "mode": "slam"
+      }
+    },
+    {
+      "id": "benefits",
+      "type": "icon-grid",
+      "props": {
+        "items": {
+          "$slot": "benefits"
+        }
+      }
+    },
+    {
+      "when": "proof",
+      "id": "proof",
+      "type": "stat",
+      "props": {
+        "$spread": "proof"
+      }
+    },
+    {
+      "id": "end",
+      "type": "outro",
+      "props": {
+        "title": {
+          "$slot": "cta"
+        },
+        "lines": [
+          {
+            "$slot": "brand"
+          }
+        ]
+      }
+    }
+  ]
+}

package/templates/pitch/blueprints/pricing.json

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+{
+  "id": "pricing",
+  "purpose": "Show 2-5 plans as an ascending price ladder in 20-45s with values visible, one recommended tier, optional note, call to action.",
+  "discover": {
+    "useCases": [
+      "Show plans or tiers and what changes between them.",
+      "Present a price ladder with one recommended option for a buying decision.",
+      "Summarise levels of service or membership with a value on each step."
+    ],
+    "audience": ["prospects", "customers", "sponsors"],
+    "goodFor": "Two to five ordered tiers, each with a name, a price or value, and a short note.",
+    "notFor": "Open-ended feature comparison (compare), cost analysis with charts (datastory).",
+    "tags": ["pitch", "pricing", "sales", "product", "marketing", "steps"],
+    "tone": ["bold", "clear"],
+    "aspects": ["16:9", "9:16"],
+    "lengths": {
+      "min": 20,
+      "max": 45
+    }
+  },
+  "slots": {
+    "title": {
+      "type": "text",
+      "max": 50,
+      "required": true
+    },
+    "tiers": {
+      "type": "object",
+      "fields": {
+        "label": "text",
+        "value": "text",
+        "detail": "text"
+      },
+      "list": true,
+      "min": 2,
+      "max": 5,
+      "required": true
+    },
+    "recommended": {
+      "type": "number",
+      "int": true,
+      "min": 1,
+      "max": 5,
+      "optional": true
+    },
+    "note": {
+      "type": "text",
+      "max": 100,
+      "optional": true
+    },
+    "cta": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "length": {
+      "type": "enum",
+      "values": ["short", "standard", "long"],
+      "default": "standard"
+    },
+    "style": {
+      "type": "enum",
+      "values": ["punchy", "polished", "teaser"],
+      "default": "punchy"
+    }
+  },
+  "example": {
+    "title": "Pick your plan",
+    "tiers": [
+      {
+        "label": "Starter",
+        "value": "$0",
+        "detail": "Just trying"
+      },
+      {
+        "label": "Team",
+        "value": "$29",
+        "detail": "Shared space"
+      },
+      {
+        "label": "Scale",
+        "value": "$99",
+        "detail": "Priority help"
+      }
+    ],
+    "recommended": 2,
+    "note": "[Annual] billing saves two months",
+    "cta": "Choose a plan"
+  },
+  "meta": {
+    "title": {
+      "$slot": "title"
+    },
+    "lang": "en"
+  },
+  "scenes": [
+    {
+      "id": "intro",
+      "type": "title",
+      "props": {
+        "kicker": "Plans",
+        "title": {
+          "$slot": "title"
+        }
+      }
+    },
+    {
+      "id": "ladder",
+      "type": "steps",
+      "props": {
+        "layout": "ladder",
+        "steps": {
+          "$slot": "tiers"
+        },
+        "active": {
+          "$slot": "recommended"
+        }
+      }
+    },
+    {
+      "when": "note",
+      "id": "note",
+      "type": "callout",
+      "props": {
+        "kind": "tip",
+        "text": {
+          "$slot": "note"
+        }
+      }
+    },
+    {
+      "id": "end",
+      "type": "outro",
+      "props": {
+        "title": {
+          "$slot": "cta"
+        }
+      }
+    }
+  ]
+}

package/templates/pitch/copy.md

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+# Pitch copy guide
+
+Tone: confident, concrete, energetic. Sell the outcome, not the feature list.
+
+Do
+- Hook first: a 1-3 word beat, then the promise.
+- Tagline: one benefit in at most 8 words.
+- Benefits: label of 1-3 words, detail of 3-7 words, one icon each.
+- Prices: show a value on every tier, mark one as recommended.
+- End with a single call to action, an imperative of 2-5 words.
+
+Don't
+- No more than 3 benefits, 5 tiers, 40 words per scene.
+- No superlatives you cannot prove (best, revolutionary, seamless).
+- No invented numbers: one sourced proof point or none.
+- No exclamation marks in more than one scene.
+
+Vocabulary: "plan" not "SKU", "start" not "leverage", "you" not "users".

package/templates/pitch/pacing.json

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+{
+  "wordsPerSecond": 2.8,
+  "sceneSeconds": {
+    "title": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "kinetic": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "icon-grid": {
+      "short": 5,
+      "standard": 7,
+      "long": 10
+    },
+    "stat": {
+      "short": 4,
+      "standard": 5,
+      "long": 6
+    },
+    "compare": {
+      "short": 6,
+      "standard": 8,
+      "long": 11
+    },
+    "steps": {
+      "short": 6,
+      "standard": 8,
+      "long": 11
+    },
+    "callout": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "outro": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    }
+  },
+  "lengths": {
+    "short": {
+      "scenes": [3, 6],
+      "totalSec": [10, 40]
+    },
+    "standard": {
+      "scenes": [3, 7],
+      "totalSec": [15, 60]
+    },
+    "long": {
+      "scenes": [4, 8],
+      "totalSec": [30, 75]
+    }
+  }
+}

package/templates/pitch/styles/polished.json

@@ -0,0 +1,6 @@
+{
+  "id": "polished",
+  "theme": "bold-light",
+  "frame": { "width": 1920, "height": 1080, "fps": 30 },
+  "direction": { "shot": "medium", "move": "push-in", "ease": "out", "transition": "crossfade" }
+}

package/templates/pitch/styles/punchy.json

@@ -0,0 +1,6 @@
+{
+  "id": "punchy",
+  "theme": "bold-dark",
+  "frame": { "width": 1920, "height": 1080, "fps": 30 },
+  "direction": { "shot": "close", "move": "push-in", "ease": "out", "transition": "cut" }
+}

package/templates/pitch/styles/teaser.json

@@ -0,0 +1,12 @@
+{
+  "id": "teaser",
+  "theme": "pop-dark",
+  "frame": { "width": 1080, "height": 1920, "fps": 30 },
+  "direction": {
+    "shot": "close",
+    "move": "push-in",
+    "ease": "spring-snappy",
+    "transition": "cut"
+  },
+  "props": { "icon-grid": { "cols": 2 } }
+}