@anvpx/motion-templates 0.0.0-stage → 0.1.0

package/templates/pitch/blueprints/launch.json

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+{
+  "id": "launch",
+  "purpose": "Announce something new in 20-50s: title, hook beats, tagline, three benefit cards, one proof number, call to action.",
+  "discover": {
+    "useCases": [
+      "Announce a new product or service and name its three main benefits.",
+      "Open a campaign with a short hook, a promise and one proof point.",
+      "Introduce an idea to prospects or sponsors with a clear call to action."
+    ],
+    "audience": ["prospects", "customers", "investors"],
+    "goodFor": "A launch with three benefits, an optional proof number and one call to action.",
+    "notFor": "Explaining how something works (explain), a single feature story (feature).",
+    "tags": ["pitch", "launch", "product", "marketing", "promo", "sales"],
+    "tone": ["bold", "energetic"],
+    "aspects": ["16:9", "9:16"],
+    "lengths": {
+      "min": 20,
+      "max": 50
+    }
+  },
+  "slots": {
+    "product": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "tagline": {
+      "type": "text",
+      "max": 70,
+      "required": true
+    },
+    "hook": {
+      "type": "text[]",
+      "min": 1,
+      "max": 4,
+      "itemMax": 14,
+      "optional": true
+    },
+    "benefits": {
+      "type": "object",
+      "fields": {
+        "icon": "text",
+        "label": "text",
+        "detail": "text"
+      },
+      "list": true,
+      "min": 3,
+      "max": 3,
+      "required": true
+    },
+    "proof": {
+      "type": "object",
+      "fields": {
+        "value": "number",
+        "unit": "text",
+        "label": "text"
+      },
+      "optional": true
+    },
+    "cta": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "brand": {
+      "type": "text",
+      "max": 30,
+      "optional": true
+    },
+    "length": {
+      "type": "enum",
+      "values": ["short", "standard", "long"],
+      "default": "standard"
+    },
+    "style": {
+      "type": "enum",
+      "values": ["punchy", "polished", "teaser"],
+      "default": "punchy"
+    }
+  },
+  "example": {
+    "product": "Briar Notes",
+    "tagline": "Do the work in half the time",
+    "hook": ["Faster", "Simpler", "Yours"],
+    "benefits": [
+      {
+        "icon": "zap",
+        "label": "Fast setup",
+        "detail": "Live today"
+      },
+      {
+        "icon": "shield-check",
+        "label": "Safe",
+        "detail": "Always on"
+      },
+      {
+        "icon": "globe",
+        "label": "Anywhere",
+        "detail": "Any device"
+      }
+    ],
+    "proof": {
+      "value": 50,
+      "unit": "%",
+      "label": "less time on routine work"
+    },
+    "cta": "Start today",
+    "brand": "Briar Labs"
+  },
+  "meta": {
+    "title": {
+      "$slot": "product"
+    },
+    "lang": "en"
+  },
+  "scenes": [
+    {
+      "id": "intro",
+      "type": "title",
+      "props": {
+        "kicker": "Introducing",
+        "title": {
+          "$slot": "product"
+        },
+        "subtitle": {
+          "$slot": "tagline"
+        }
+      }
+    },
+    {
+      "when": "hook",
+      "id": "hook",
+      "type": "kinetic",
+      "props": {
+        "words": {
+          "$slot": "hook"
+        },
+        "mode": "slam"
+      }
+    },
+    {
+      "id": "benefits",
+      "type": "icon-grid",
+      "props": {
+        "items": {
+          "$slot": "benefits"
+        }
+      }
+    },
+    {
+      "when": "proof",
+      "id": "proof",
+      "type": "stat",
+      "props": {
+        "$spread": "proof"
+      }
+    },
+    {
+      "id": "end",
+      "type": "outro",
+      "props": {
+        "title": {
+          "$slot": "cta"
+        },
+        "lines": [
+          {
+            "$slot": "brand"
+          }
+        ]
+      }
+    }
+  ]
+}

package/templates/pitch/blueprints/pricing.json

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+{
+  "id": "pricing",
+  "purpose": "Show 2-5 plans as an ascending price ladder in 20-45s with values visible, one recommended tier, optional note, call to action.",
+  "discover": {
+    "useCases": [
+      "Show plans or tiers and what changes between them.",
+      "Present a price ladder with one recommended option for a buying decision.",
+      "Summarise levels of service or membership with a value on each step."
+    ],
+    "audience": ["prospects", "customers", "sponsors"],
+    "goodFor": "Two to five ordered tiers, each with a name, a price or value, and a short note.",
+    "notFor": "Open-ended feature comparison (compare), cost analysis with charts (datastory).",
+    "tags": ["pitch", "pricing", "sales", "product", "marketing", "steps"],
+    "tone": ["bold", "clear"],
+    "aspects": ["16:9", "9:16"],
+    "lengths": {
+      "min": 20,
+      "max": 45
+    }
+  },
+  "slots": {
+    "title": {
+      "type": "text",
+      "max": 50,
+      "required": true
+    },
+    "tiers": {
+      "type": "object",
+      "fields": {
+        "label": "text",
+        "value": "text",
+        "detail": "text"
+      },
+      "list": true,
+      "min": 2,
+      "max": 5,
+      "required": true
+    },
+    "recommended": {
+      "type": "number",
+      "int": true,
+      "min": 1,
+      "max": 5,
+      "optional": true
+    },
+    "note": {
+      "type": "text",
+      "max": 100,
+      "optional": true
+    },
+    "cta": {
+      "type": "text",
+      "max": 40,
+      "required": true
+    },
+    "length": {
+      "type": "enum",
+      "values": ["short", "standard", "long"],
+      "default": "standard"
+    },
+    "style": {
+      "type": "enum",
+      "values": ["punchy", "polished", "teaser"],
+      "default": "punchy"
+    }
+  },
+  "example": {
+    "title": "Pick your plan",
+    "tiers": [
+      {
+        "label": "Starter",
+        "value": "$0",
+        "detail": "Just trying"
+      },
+      {
+        "label": "Team",
+        "value": "$29",
+        "detail": "Shared space"
+      },
+      {
+        "label": "Scale",
+        "value": "$99",
+        "detail": "Priority help"
+      }
+    ],
+    "recommended": 2,
+    "note": "[Annual] billing saves two months",
+    "cta": "Choose a plan"
+  },
+  "meta": {
+    "title": {
+      "$slot": "title"
+    },
+    "lang": "en"
+  },
+  "scenes": [
+    {
+      "id": "intro",
+      "type": "title",
+      "props": {
+        "kicker": "Plans",
+        "title": {
+          "$slot": "title"
+        }
+      }
+    },
+    {
+      "id": "ladder",
+      "type": "steps",
+      "props": {
+        "layout": "ladder",
+        "steps": {
+          "$slot": "tiers"
+        },
+        "active": {
+          "$slot": "recommended"
+        }
+      }
+    },
+    {
+      "when": "note",
+      "id": "note",
+      "type": "callout",
+      "props": {
+        "kind": "tip",
+        "text": {
+          "$slot": "note"
+        }
+      }
+    },
+    {
+      "id": "end",
+      "type": "outro",
+      "props": {
+        "title": {
+          "$slot": "cta"
+        }
+      }
+    }
+  ]
+}

package/templates/pitch/copy.md

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+# Pitch copy guide
+
+Tone: confident, concrete, energetic. Sell the outcome, not the feature list.
+
+Do
+- Hook first: a 1-3 word beat, then the promise.
+- Tagline: one benefit in at most 8 words.
+- Benefits: label of 1-3 words, detail of 3-7 words, one icon each.
+- Prices: show a value on every tier, mark one as recommended.
+- End with a single call to action, an imperative of 2-5 words.
+
+Don't
+- No more than 3 benefits, 5 tiers, 40 words per scene.
+- No superlatives you cannot prove (best, revolutionary, seamless).
+- No invented numbers: one sourced proof point or none.
+- No exclamation marks in more than one scene.
+
+Vocabulary: "plan" not "SKU", "start" not "leverage", "you" not "users".

package/templates/pitch/pacing.json

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+{
+  "wordsPerSecond": 2.8,
+  "sceneSeconds": {
+    "title": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "kinetic": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "icon-grid": {
+      "short": 5,
+      "standard": 7,
+      "long": 10
+    },
+    "stat": {
+      "short": 4,
+      "standard": 5,
+      "long": 6
+    },
+    "compare": {
+      "short": 6,
+      "standard": 8,
+      "long": 11
+    },
+    "steps": {
+      "short": 6,
+      "standard": 8,
+      "long": 11
+    },
+    "callout": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    },
+    "outro": {
+      "short": 3,
+      "standard": 4,
+      "long": 5
+    }
+  },
+  "lengths": {
+    "short": {
+      "scenes": [3, 6],
+      "totalSec": [10, 40]
+    },
+    "standard": {
+      "scenes": [3, 7],
+      "totalSec": [15, 60]
+    },
+    "long": {
+      "scenes": [4, 8],
+      "totalSec": [30, 75]
+    }
+  }
+}

package/templates/pitch/styles/polished.json

@@ -0,0 +1,6 @@
+{
+  "id": "polished",
+  "theme": "bold-light",
+  "frame": { "width": 1920, "height": 1080, "fps": 30 },
+  "direction": { "shot": "medium", "move": "push-in", "ease": "out", "transition": "crossfade" }
+}

package/templates/pitch/styles/punchy.json

@@ -0,0 +1,6 @@
+{
+  "id": "punchy",
+  "theme": "bold-dark",
+  "frame": { "width": 1920, "height": 1080, "fps": 30 },
+  "direction": { "shot": "close", "move": "push-in", "ease": "out", "transition": "cut" }
+}

package/templates/pitch/styles/teaser.json

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+{
+  "id": "teaser",
+  "theme": "pop-dark",
+  "frame": { "width": 1080, "height": 1920, "fps": 30 },
+  "direction": {
+    "shot": "close",
+    "move": "push-in",
+    "ease": "spring-snappy",
+    "transition": "cut"
+  },
+  "props": { "icon-grid": { "cols": 2 } }
+}

package/templates/pitch/template.json

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+{
+  "templateVersion": 1,
+  "id": "pitch",
+  "version": "1.0.1",
+  "title": "Pitch",
+  "summary": "Persuasive launches, feature stories and price ladders. Bold, fast, icon-led.",
+  "domains": ["marketing", "sales", "product"],
+  "discover": {
+    "useCases": [
+      "Announce a product, service or idea and make people want it.",
+      "Explain one feature as a problem followed by its solution.",
+      "Show plans or tiers and what changes between them.",
+      "Cut a short vertical teaser from the same copy for social channels."
+    ],
+    "audience": ["prospects", "customers", "investors", "sponsors"],
+    "goodFor": "Persuading an outside audience with a hook, three benefits and a call to action.",
+    "notFor": "Neutral explanation (explain), dense numeric analysis (datastory).",
+    "tags": ["pitch", "launch", "product", "pricing", "sales", "marketing", "promo"],
+    "tone": ["bold", "energetic"],
+    "aspects": ["16:9", "9:16"]
+  },
+  "requires": {
+    "storyboard": 1,
+    "scenes": ["title", "kinetic", "icon-grid", "stat", "compare", "steps", "callout", "outro"]
+  },
+  "themes": [
+    { "id": "bold-light", "file": "@shared/bold-light.json", "mode": "light", "pair": "bold-dark" },
+    { "id": "bold-dark", "file": "@shared/bold-dark.json", "mode": "dark", "pair": "bold-light" },
+    { "id": "pop-light", "file": "@shared/pop-light.json", "mode": "light", "pair": "pop-dark" },
+    { "id": "pop-dark", "file": "@shared/pop-dark.json", "mode": "dark", "pair": "pop-light" }
+  ],
+  "styles": [
+    { "id": "punchy", "file": "styles/punchy.json" },
+    { "id": "polished", "file": "styles/polished.json" },
+    { "id": "teaser", "file": "styles/teaser.json" }
+  ],
+  "blueprints": [
+    { "id": "launch", "file": "blueprints/launch.json" },
+    { "id": "feature", "file": "blueprints/feature.json" },
+    { "id": "pricing", "file": "blueprints/pricing.json" }
+  ],
+  "pacing": "pacing.json",
+  "copy": "copy.md",
+  "license": "Apache-2.0"
+}

package/templates/recap/blueprints/news-recap.json

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+{
+  "discover": {
+    "aspects": ["16:9", "1:1"],
+    "audience": ["readers", "team", "stakeholders"],
+    "goodFor": "A period with 3-6 dated events and one number.",
+    "lengths": { "max": 90, "min": 40 },
+    "notFor": "Single narratives, upcoming occasions, metric deep dives (datastory).",
+    "tags": ["recap", "news", "timeline", "data"],
+    "tone": ["calm", "direct"],
+    "useCases": [
+      "Recap what happened over a period, oldest first.",
+      "Pair a timeline with one number readers should keep.",
+      "Close a look back with one line on what is next."
+    ]
+  },
+  "example": {
+    "closing": "Doors open again in spring",
+    "items": [
+      { "detail": "Stalls up at dawn", "label": "Gates open", "when": "Week 1" },
+      { "detail": "Two growers join", "label": "Market grows", "when": "Week 2" },
+      { "detail": "Record Saturday footfall", "label": "Best day", "when": "Week 3" }
+    ],
+    "period": "A month at the fair (illustrative)",
+    "stat": { "label": "visitors across the month", "value": 1200 }
+  },
+  "id": "news-recap",
+  "meta": { "lang": "en", "title": { "$slot": "period" } },
+  "purpose": "Recap a period in 40-90s: events on a timeline, one number, close.",
+  "scenes": [
+    {
+      "id": "intro",
+      "props": { "kicker": "Recap", "title": { "$slot": "period" } },
+      "type": "title"
+    },
+    {
+      "id": "events",
+      "props": { "items": { "$slot": "items" }, "title": "What happened" },
+      "type": "timeline"
+    },
+    { "id": "number", "props": { "$spread": "stat" }, "type": "stat", "when": "stat" },
+    { "id": "end", "props": { "title": { "$slot": "closing" } }, "type": "outro" }
+  ],
+  "slots": {
+    "closing": { "max": 60, "required": true, "type": "text" },
+    "items": {
+      "fields": { "detail": "text", "label": "text", "when": "text" },
+      "list": true,
+      "max": 6,
+      "min": 3,
+      "required": true,
+      "type": "object"
+    },
+    "length": { "default": "standard", "type": "enum", "values": ["short", "standard", "long"] },
+    "period": { "max": 40, "required": true, "type": "text" },
+    "stat": {
+      "fields": { "label": "text", "value": "number" },
+      "optional": true,
+      "type": "object"
+    },
+    "style": { "default": "editorial", "type": "enum", "values": ["editorial", "editorialdark"] }
+  }
+}

package/templates/recap/blueprints/timeline-story.json

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+{
+  "discover": {
+    "aspects": ["16:9", "1:1"],
+    "audience": ["readers", "community", "stakeholders"],
+    "goodFor": "One story in 3-7 eras with a takeaway.",
+    "lengths": { "max": 90, "min": 40 },
+    "notFor": "Period news roundups, metric charts (datastory/trend), live occasions.",
+    "tags": ["recap", "history", "timeline", "chart"],
+    "tone": ["calm", "friendly"],
+    "useCases": [
+      "Tell how a project or place changed across three to seven eras.",
+      "Pair a timeline with one chart that shows the direction.",
+      "Close a history with one takeaway line."
+    ]
+  },
+  "example": {
+    "chartTitle": "Loaves baked each morning",
+    "closing": "Still the same corner shop",
+    "data": [
+      { "label": "2019", "value": 60 },
+      { "label": "2020", "value": 90 },
+      { "label": "2021", "value": 140 },
+      { "label": "2022", "value": 200 }
+    ],
+    "eras": [
+      { "detail": "One oven", "label": "Doors open", "when": "2019" },
+      { "detail": "Bread to go", "label": "Second oven", "when": "2020" },
+      { "detail": "Tables outside", "label": "Cafe corner", "when": "2021" },
+      { "detail": "Bakes for neighbors", "label": "Street staple", "when": "2022" }
+    ],
+    "takeaway": "Slow growth [kept] the bakery on its corner",
+    "topic": "The corner bakery",
+    "unit": "loaves"
+  },
+  "id": "timeline-story",
+  "meta": { "lang": "en", "title": { "$slot": "topic" } },
+  "purpose": "Tell one story in 40-90s: eras on a timeline, an optional chart, a takeaway.",
+  "scenes": [
+    {
+      "id": "intro",
+      "props": { "kicker": "Story", "title": { "$slot": "topic" } },
+      "type": "title"
+    },
+    {
+      "id": "eras",
+      "props": { "items": { "$slot": "eras" }, "title": "How it unfolded" },
+      "type": "timeline"
+    },
+    {
+      "id": "trend",
+      "props": {
+        "data": { "$slot": "data" },
+        "kind": "bar",
+        "orient": "v",
+        "sort": "none",
+        "title": { "$slot": "chartTitle" },
+        "unit": { "$slot": "unit" }
+      },
+      "type": "chart",
+      "when": "data"
+    },
+    {
+      "id": "point",
+      "props": { "kind": "statement", "label": "Takeaway", "text": { "$slot": "takeaway" } },
+      "type": "callout"
+    },
+    { "id": "end", "props": { "title": { "$slot": "closing" } }, "type": "outro" }
+  ],
+  "slots": {
+    "chartTitle": { "default": "By the numbers", "max": 50, "type": "text" },
+    "closing": { "max": 60, "required": true, "type": "text" },
+    "data": {
+      "fields": { "label": "text", "value": "number" },
+      "list": true,
+      "max": 8,
+      "min": 3,
+      "optional": true,
+      "type": "object"
+    },
+    "eras": {
+      "fields": { "detail": "text", "label": "text", "when": "text" },
+      "list": true,
+      "max": 7,
+      "min": 3,
+      "required": true,
+      "type": "object"
+    },
+    "length": { "default": "standard", "type": "enum", "values": ["short", "standard", "long"] },
+    "style": { "default": "editorial", "type": "enum", "values": ["editorial", "editorialdark"] },
+    "takeaway": { "max": 110, "required": true, "type": "text" },
+    "topic": { "max": 40, "required": true, "type": "text" },
+    "unit": { "default": "", "max": 12, "type": "text" }
+  }
+}

package/templates/recap/copy.md

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+# Recap copy guide
+
+Tone: calm, direct, factual. Say what happened, in order, then what it means.
+
+Do
+- Title: the period or story in at most 8 words.
+- Timeline: each entry names one event; detail adds one fact, at most 10 words.
+- Numbers: at most one or two figures; label says what was counted.
+- Close with one takeaway of at most 15 words, no new facts.
+
+Don't
+- No more than 7 entries, one idea per entry, no new facts at the close.
+- No superlatives you cannot prove; no invented figures, quotes or dates.
+- No exclamation marks, emoji, or "simply", "just", "easy".
+
+Vocabulary: "look back" not "deep dive", "period" not "leverage", "takeaway" not "learnings".

package/templates/recap/pacing.json

@@ -0,0 +1,16 @@
+{
+  "lengths": {
+    "long": { "scenes": [5, 7], "totalSec": [35, 100] },
+    "short": { "scenes": [3, 5], "totalSec": [12, 40] },
+    "standard": { "scenes": [4, 6], "totalSec": [20, 70] }
+  },
+  "sceneSeconds": {
+    "callout": { "long": 8, "short": 4, "standard": 6 },
+    "chart": { "long": 8, "short": 5, "standard": 6 },
+    "outro": { "long": 5, "short": 3, "standard": 4 },
+    "stat": { "long": 6, "short": 4, "standard": 5 },
+    "timeline": { "long": 14, "short": 7, "standard": 10 },
+    "title": { "long": 5, "short": 3, "standard": 4 }
+  },
+  "wordsPerSecond": 2.5
+}