@antelopejs/dms-marketing 0.3.3 → 0.4.1

package/dist/services/dashboard.js

@@ -0,0 +1,343 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.KPI_METRICS = void 0;
+exports.isKpiMetric = isKpiMetric;
+exports.kpiPayload = kpiPayload;
+exports.trafficPayload = trafficPayload;
+exports.qualityItems = qualityItems;
+exports.pagesLink = pagesLink;
+exports.acquisitionLink = acquisitionLink;
+exports.eventFunnelLink = eventFunnelLink;
+exports.isTopGroup = isTopGroup;
+exports.topGroupPayload = topGroupPayload;
+exports.goalEventNames = goalEventNames;
+exports.devicesPayload = devicesPayload;
+const interface_database_decorators_1 = require("@antelopejs/interface-database-decorators");
+const db_1 = require("@/db");
+const constants_1 = require("@/types/constants");
+const composed_1 = require("./composed");
+const geoip_1 = require("./geoip");
+const hourly_traffic_1 = require("./hourly-traffic");
+const rollups_1 = require("./rollups");
+exports.KPI_METRICS = {
+    pageviews: (totals) => totals.pageviews,
+    sessions: (totals) => totals.sessions,
+    "new-visitors": (totals) => totals.newVisitors,
+    "custom-events": (totals) => totals.customEvents,
+};
+const ROW_METRICS = {
+    pageviews: (row) => row.pageviews,
+    sessions: (row) => row.sessions,
+    "new-visitors": (row) => row.newVisitors,
+    "custom-events": (row) => row.customEvents,
+};
+function isKpiMetric(value) {
+    return typeof value === "string" && Object.hasOwn(exports.KPI_METRICS, value);
+}
+function completeDays(values, window) {
+    const complete = window.inProgress ? values.slice(0, -1) : values;
+    return complete.length > 1 ? complete : [];
+}
+function kpiPayload(read, metric) {
+    const value = exports.KPI_METRICS[metric]((0, rollups_1.sumRollups)(read.rows));
+    const previous = read.compare
+        ? exports.KPI_METRICS[metric]((0, rollups_1.sumRollups)(read.compareRows))
+        : undefined;
+    return {
+        value,
+        previousValue: previous === undefined ? undefined : Math.round(previous),
+        delta: (0, rollups_1.percentChange)(value, previous) ?? undefined,
+        sparkline: completeDays((0, rollups_1.dailyValues)(read.rows, read.window, ROW_METRICS[metric]), read.window),
+    };
+}
+const SERIES_NAME_PREFIX = "$page.marketing.overview.traffic.series.";
+const PRIMARY_LINE_COLOR = "--dms-sparkline";
+const PARTIAL_DASH = 4;
+function dayPoints(rows, window, axis, metric) {
+    const values = (0, rollups_1.dailyValues)(rows, window, ROW_METRICS[metric]);
+    return values.map((y, index) => ({
+        x: axis.firstDay - axis.localOffset + index * constants_1.MS_PER_DAY,
+        y,
+    }));
+}
+function dailyCurves(read, metric) {
+    return {
+        current: dayPoints(read.rows, read.window, read.window, metric),
+        previous: read.compare
+            ? dayPoints(read.compareDays, read.compare, read.window, metric)
+            : null,
+        partial: read.window.inProgress,
+    };
+}
+async function hourlyCurves(read, metric, website) {
+    const since = read.window.firstDay;
+    const hours = read.window.inProgress
+        ? Math.floor((Date.now() - since) / constants_1.MS_PER_HOUR) + 1
+        : hourly_traffic_1.HOURS_PER_DAY;
+    const [current, previous] = await Promise.all([
+        (0, hourly_traffic_1.hourlyValues)(website, since, hours, metric),
+        read.compare
+            ? (0, hourly_traffic_1.hourlyValues)(website, read.compare.firstDay, hours, metric)
+            : null,
+    ]);
+    const points = (values) => {
+        const drawn = values.map((y, index) => ({
+            x: since + index * constants_1.MS_PER_HOUR,
+            y: y,
+        }));
+        return drawn.length > 1
+            ? drawn
+            : [...drawn, { x: since + drawn.length * constants_1.MS_PER_HOUR, y: null }];
+    };
+    return {
+        current: current ? points(current) : [],
+        previous: current && previous ? points(previous) : null,
+        partial: read.window.inProgress && hours > 1,
+    };
+}
+function withPartialEnd(name, points, partial) {
+    const last = points.length - 1;
+    if (!partial || last < 1) {
+        return [{ name, data: points }];
+    }
+    return [
+        {
+            name,
+            data: points.map((point, index) => index === last ? { x: point.x, y: null } : point),
+        },
+        {
+            name: `${SERIES_NAME_PREFIX}in_progress`,
+            data: points.map((point, index) => index >= last - 1 ? point : { x: point.x, y: null }),
+            color: PRIMARY_LINE_COLOR,
+            strokeDashArray: PARTIAL_DASH,
+        },
+    ];
+}
+async function trafficPayload(read, metric, website, comparison) {
+    const kpi = kpiPayload(read, metric);
+    const curves = read.window.days === 1
+        ? await hourlyCurves(read, metric, website)
+        : dailyCurves(read, metric);
+    const previousName = comparison === "previous-year" ? "previous_year" : "previous";
+    return {
+        value: kpi.value,
+        previousValue: kpi.previousValue,
+        delta: kpi.delta,
+        series: withPartialEnd(`${SERIES_NAME_PREFIX}${metric}`, curves.current, curves.partial),
+        comparisonSeries: curves.previous
+            ? [
+                {
+                    name: `${SERIES_NAME_PREFIX}${previousName}`,
+                    data: curves.previous,
+                },
+            ]
+            : undefined,
+    };
+}
+function qualityOf(totals) {
+    if (totals.sessions === 0) {
+        return {
+            bounceRate: null,
+            averageDurationSeconds: null,
+            pagesPerSession: null,
+        };
+    }
+    return {
+        bounceRate: (Math.max(0, totals.bouncedSessions) / totals.sessions) * 100,
+        averageDurationSeconds: totals.sessionDurationMs / totals.sessions / constants_1.MS_PER_SECOND,
+        pagesPerSession: totals.pageviews / totals.sessions,
+    };
+}
+function difference(current, previous) {
+    return current === null || previous === null || previous === undefined
+        ? null
+        : current - previous;
+}
+const QUALITY_PREFIX = "$page.marketing.overview.quality.";
+function qualityItems(read, comparison) {
+    const current = qualityOf((0, rollups_1.sumRollups)(read.rows));
+    const previous = read.compare
+        ? qualityOf((0, rollups_1.sumRollups)(read.compareRows))
+        : undefined;
+    const bounce = difference(current.bounceRate, previous?.bounceRate);
+    const duration = difference(current.averageDurationSeconds, previous?.averageDurationSeconds);
+    const pages = difference(current.pagesPerSession, previous?.pagesPerSession);
+    return [
+        {
+            id: "bounce-rate",
+            eyebrow: `${QUALITY_PREFIX}bounce_rate`,
+            icon: "i-ph-arrow-u-up-left",
+            value: (0, composed_1.percentText)(current.bounceRate),
+            detail: (0, composed_1.deltaText)(bounce, "points", comparison),
+            detailTone: (0, composed_1.deltaTone)(bounce, true),
+        },
+        {
+            id: "duration",
+            eyebrow: `${QUALITY_PREFIX}avg_session_duration`,
+            icon: "i-ph-timer",
+            value: current.averageDurationSeconds === null
+                ? "—"
+                : (0, composed_1.durationText)(current.averageDurationSeconds),
+            detail: (0, composed_1.deltaText)(duration, "seconds", comparison),
+            detailTone: (0, composed_1.deltaTone)(duration),
+        },
+        {
+            id: "pages-per-session",
+            eyebrow: `${QUALITY_PREFIX}pages_per_session`,
+            icon: "i-ph-stack",
+            value: (0, composed_1.decimalText)(current.pagesPerSession),
+            detail: (0, composed_1.deltaText)(pages, "number", comparison),
+            detailTone: (0, composed_1.deltaTone)(pages),
+        },
+    ];
+}
+const TOP_LIST_LIMIT = 8;
+function pagesLink(path) {
+    const base = `${constants_1.MARKETING_MODULE_PATH}/pages`;
+    return path ? `${base}?path=${encodeURIComponent(path)}` : base;
+}
+function acquisitionLink(channel) {
+    const base = `${constants_1.MARKETING_MODULE_PATH}/acquisition`;
+    return channel ? `${base}?tab=${encodeURIComponent(channel)}` : base;
+}
+function eventFunnelLink(name) {
+    const steps = JSON.stringify([{ kind: "custom", value: name }]);
+    return `${constants_1.MARKETING_MODULE_PATH}/funnel-builder?steps=${encodeURIComponent(steps)}`;
+}
+function topTab(read, tab) {
+    const merged = (0, rollups_1.mergeDimension)(read.rows, tab.dimension);
+    const previous = read.compare
+        ? (0, rollups_1.mergeDimension)(read.compareRows, tab.dimension)
+        : undefined;
+    const total = Object.values(merged).reduce((sum, value) => sum + Math.max(0, value), 0);
+    const items = (0, rollups_1.rankEntries)(merged, TOP_LIST_LIMIT).map(({ key, value }) => ({
+        id: key,
+        title: key,
+        value,
+        share: (0, rollups_1.shareOf)(value, total),
+        delta: previous ? (0, rollups_1.percentChange)(value, previous[key]) : undefined,
+        to: tab.link?.(key),
+    }));
+    return {
+        id: tab.id,
+        label: tab.label,
+        labelKind: tab.labelKind ?? "raw",
+        total,
+        items,
+    };
+}
+const GROUP_PREFIX = "$page.marketing.overview.groups.";
+const TOP_GROUPS = {
+    content: () => [
+        {
+            id: "pages",
+            label: `${GROUP_PREFIX}content.tabs.pages`,
+            dimension: "topPages",
+            link: pagesLink,
+        },
+        {
+            id: "entry",
+            label: `${GROUP_PREFIX}content.tabs.entry`,
+            dimension: "topEntryPages",
+            link: pagesLink,
+        },
+        {
+            id: "exit",
+            label: `${GROUP_PREFIX}content.tabs.exit`,
+            dimension: "topExitPages",
+            link: pagesLink,
+        },
+    ],
+    acquisition: () => [
+        {
+            id: "channels",
+            label: `${GROUP_PREFIX}acquisition.tabs.channels`,
+            dimension: "topChannels",
+            labelKind: "channel",
+            link: acquisitionLink,
+        },
+        {
+            id: "campaigns",
+            label: `${GROUP_PREFIX}acquisition.tabs.campaigns`,
+            dimension: "topUtmCampaigns",
+            link: () => acquisitionLink(),
+        },
+        {
+            id: "referrers",
+            label: `${GROUP_PREFIX}acquisition.tabs.referrers`,
+            dimension: "topReferrers",
+            link: () => acquisitionLink(),
+        },
+    ],
+    audience: () => [
+        ...((0, geoip_1.isGeoipActive)()
+            ? [
+                {
+                    id: "countries",
+                    label: `${GROUP_PREFIX}audience.tabs.countries`,
+                    dimension: "topCountries",
+                    labelKind: "country",
+                },
+            ]
+            : []),
+        {
+            id: "languages",
+            label: `${GROUP_PREFIX}audience.tabs.languages`,
+            dimension: "topLanguages",
+            labelKind: "language",
+        },
+        {
+            id: "browsers",
+            label: `${GROUP_PREFIX}audience.tabs.browsers`,
+            dimension: "topBrowsers",
+        },
+    ],
+    events: () => [
+        {
+            id: "events",
+            label: `${GROUP_PREFIX}events.tabs.events`,
+            dimension: "topEvents",
+            link: eventFunnelLink,
+        },
+    ],
+};
+function isTopGroup(value) {
+    return typeof value === "string" && Object.hasOwn(TOP_GROUPS, value);
+}
+function topGroupPayload(read, group) {
+    return TOP_GROUPS[group]().map((tab) => topTab(read, tab));
+}
+async function goalEventNames(website) {
+    const funnels = await (0, interface_database_decorators_1.GetModel)(db_1.FunnelsModel, website.tenantId).listByWebsite(website._id);
+    const goals = new Set();
+    for (const funnel of funnels) {
+        const last = funnel.steps.at(-1);
+        if (last?.kind === "custom") {
+            goals.add(last.value);
+        }
+    }
+    return goals;
+}
+const DEVICE_ICONS = {
+    desktop: "i-ph-desktop",
+    mobile: "i-ph-device-mobile",
+    tablet: "i-ph-device-tablet",
+};
+const DEFAULT_DEVICE_ICON = "i-ph-devices";
+function devicesPayload(read) {
+    const merged = (0, rollups_1.mergeDimension)(read.rows, "topDevices");
+    const previous = read.compare
+        ? (0, rollups_1.mergeDimension)(read.compareRows, "topDevices")
+        : undefined;
+    const total = Object.values(merged).reduce((sum, value) => sum + Math.max(0, value), 0);
+    return (0, rollups_1.rankEntries)(merged).map(({ key, value }) => ({
+        id: key,
+        title: `$page.marketing.devices.${key}`,
+        value,
+        share: (0, rollups_1.shareOf)(value, total),
+        description: (0, composed_1.percentText)((0, rollups_1.shareOf)(value, total)),
+        delta: previous ? (0, rollups_1.percentChange)(value, previous[key]) : null,
+        icon: DEVICE_ICONS[key] ?? DEFAULT_DEVICE_ICON,
+    }));
+}
+//# sourceMappingURL=dashboard.js.map

package/dist/services/dashboard.js.map

@@ -0,0 +1 @@
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package/dist/services/experiments/results.d.ts

@@ -7,15 +7,26 @@ interface VariationResult {
     exposedSessions: number;
     computation: FunnelComputation;
     conversionRate: number;
+    conversions: number;
     uplift: number | null;
+    upliftLow: number | null;
+    upliftHigh: number | null;
     pValue: number | null;
     significant: boolean | null;
 }
+export interface ExperimentDecision {
+    days: number;
+    minDays: number;
+    minConversions: number;
+    ready: boolean;
+}
 export interface ExperimentResults {
     control: string;
+    alpha: number;
     variations: VariationResult[];
     srm: SrmCheck;
+    decision: ExperimentDecision;
 }
 export type ResultEvent = FunnelEvent & Pick<MarketingEvent, "data">;
-export declare function computeExperimentResults(events: ResultEvent[], goal: FunnelDefinition, experiment: FunnelExperiment, truncated: boolean): ExperimentResults;
+export declare function computeExperimentResults(events: ResultEvent[], goal: FunnelDefinition, experiment: FunnelExperiment, truncated: boolean, servedMs?: number): ExperimentResults;
 export {};

package/dist/services/experiments/results.js

@@ -2,6 +2,7 @@
 Object.defineProperty(exports, "__esModule", { value: true });
 exports.computeExperimentResults = computeExperimentResults;
 const compute_1 = require("@/services/funnels/compute");
+const constants_1 = require("@/types/constants");
 const assign_1 = require("./assign");
 const stats_1 = require("./stats");
 const MIXED = null;
@@ -27,7 +28,7 @@ function variationBySession(events, experiment) {
     }
     return assignments;
 }
-function computeExperimentResults(events, goal, experiment, truncated) {
+function computeExperimentResults(events, goal, experiment, truncated, servedMs = 0) {
     const assignments = variationBySession(events, experiment);
     const funnelEventsByArm = new Map();
     for (const event of events) {
@@ -64,27 +65,43 @@ function computeExperimentResults(events, goal, experiment, truncated) {
     });
     const control = counts[0];
     const controlRate = control.exposed > 0 ? control.conversions / control.exposed : 0;
+    const alpha = (0, stats_1.comparisonAlpha)(counts.length);
     const variations = counts.map((arm, index) => {
         const rate = arm.exposed > 0 ? arm.conversions / arm.exposed : 0;
         const isControl = index === 0;
         const test = isControl || truncated
             ? { pValue: null, significant: null }
-            : (0, stats_1.twoProportionTest)(control.conversions, control.exposed, arm.conversions, arm.exposed);
+            : (0, stats_1.twoProportionTest)(control.conversions, control.exposed, arm.conversions, arm.exposed, alpha);
+        const interval = test.pValue === null || controlRate === 0
+            ? null
+            : (0, stats_1.liftInterval)(control.conversions, control.exposed, arm.conversions, arm.exposed, alpha);
         return {
             key: arm.key,
             exposedSessions: arm.exposed,
             computation: arm.computation,
             conversionRate: rate,
+            conversions: arm.conversions,
             uplift: isControl || controlRate === 0
                 ? null
                 : (rate - controlRate) / controlRate,
+            upliftLow: interval?.low ?? null,
+            upliftHigh: interval?.high ?? null,
             pValue: test.pValue,
             significant: test.significant,
         };
     });
+    const days = servedMs / constants_1.MS_PER_DAY;
     return {
         control: control.key,
+        alpha,
         variations,
+        decision: {
+            days,
+            minDays: constants_1.MIN_DECISION_DAYS,
+            minConversions: constants_1.MIN_DECISION_CONVERSIONS,
+            ready: days >= constants_1.MIN_DECISION_DAYS &&
+                counts.every((arm) => arm.conversions >= constants_1.MIN_DECISION_CONVERSIONS),
+        },
         srm: (0, stats_1.sampleRatioCheck)(counts.map((arm) => arm.exposed), (0, assign_1.normalizedWeights)(experiment.variations)),
     };
 }

package/dist/services/experiments/results.js.map

@@ -1 +1 @@
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package/dist/services/experiments/stats.d.ts

@@ -8,5 +8,11 @@ export interface SrmCheck {
     pValue: number | null;
     mismatch: boolean;
 }
-export declare function twoProportionTest(controlConversions: number, controlTotal: number, variantConversions: number, variantTotal: number): ProportionTest;
+export interface LiftInterval {
+    low: number;
+    high: number;
+}
+export declare function comparisonAlpha(arms: number): number;
+export declare function twoProportionTest(controlConversions: number, controlTotal: number, variantConversions: number, variantTotal: number, alpha?: number): ProportionTest;
+export declare function liftInterval(controlConversions: number, controlTotal: number, variantConversions: number, variantTotal: number, alpha?: number): LiftInterval | null;
 export declare function sampleRatioCheck(observed: number[], proportions: number[]): SrmCheck;

package/dist/services/experiments/stats.js

@@ -1,6 +1,8 @@
 "use strict";
 Object.defineProperty(exports, "__esModule", { value: true });
+exports.comparisonAlpha = comparisonAlpha;
 exports.twoProportionTest = twoProportionTest;
+exports.liftInterval = liftInterval;
 exports.sampleRatioCheck = sampleRatioCheck;
 const constants_1 = require("@/types/constants");
 const NO_VERDICT = { pValue: null, significant: null };
@@ -18,14 +20,35 @@ function erf(x) {
 function normalCdf(x) {
     return 0.5 * (1 + erf(x / Math.SQRT2));
 }
-function twoProportionTest(controlConversions, controlTotal, variantConversions, variantTotal) {
-    const cells = [
+const QUANTILE_STEPS = 60;
+const QUANTILE_BOUND = 10;
+function normalQuantile(p) {
+    let low = -QUANTILE_BOUND;
+    let high = QUANTILE_BOUND;
+    for (let i = 0; i < QUANTILE_STEPS; i++) {
+        const middle = (low + high) / 2;
+        if (normalCdf(middle) < p) {
+            low = middle;
+        }
+        else {
+            high = middle;
+        }
+    }
+    return (low + high) / 2;
+}
+function comparisonAlpha(arms) {
+    return constants_1.EXPERIMENT_SIGNIFICANCE_LEVEL / Math.max(1, arms - 1);
+}
+function hasEnoughOutcomes(controlConversions, controlTotal, variantConversions, variantTotal) {
+    return [
         controlConversions,
         controlTotal - controlConversions,
         variantConversions,
         variantTotal - variantConversions,
-    ];
-    if (cells.some((count) => count < constants_1.MIN_OUTCOMES_PER_CELL)) {
+    ].every((count) => count >= constants_1.MIN_OUTCOMES_PER_CELL);
+}
+function twoProportionTest(controlConversions, controlTotal, variantConversions, variantTotal, alpha = constants_1.EXPERIMENT_SIGNIFICANCE_LEVEL) {
+    if (!hasEnoughOutcomes(controlConversions, controlTotal, variantConversions, variantTotal)) {
         return NO_VERDICT;
     }
     const pooled = (controlConversions + variantConversions) / (controlTotal + variantTotal);
@@ -36,7 +59,22 @@ function twoProportionTest(controlConversions, controlTotal, variantConversions,
     const z = (variantConversions / variantTotal - controlConversions / controlTotal) /
         standardError;
     const pValue = 2 * (1 - normalCdf(Math.abs(z)));
-    return { pValue, significant: pValue < constants_1.EXPERIMENT_SIGNIFICANCE_LEVEL };
+    return { pValue, significant: pValue < alpha };
+}
+function liftInterval(controlConversions, controlTotal, variantConversions, variantTotal, alpha = constants_1.EXPERIMENT_SIGNIFICANCE_LEVEL) {
+    if (!hasEnoughOutcomes(controlConversions, controlTotal, variantConversions, variantTotal)) {
+        return null;
+    }
+    const control = controlConversions / controlTotal;
+    const variant = variantConversions / variantTotal;
+    const standardError = Math.sqrt((control * (1 - control)) / controlTotal +
+        (variant * (1 - variant)) / variantTotal);
+    const margin = normalQuantile(1 - alpha / 2) * standardError;
+    const difference = variant - control;
+    return {
+        low: (difference - margin) / control,
+        high: (difference + margin) / control,
+    };
 }
 function chiSquareTail(chi2, degreesOfFreedom) {
     const scaled = chi2 / degreesOfFreedom;

package/dist/services/experiments/stats.js.map

@@ -1 +1 @@
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package/dist/services/funnel-report.d.ts

@@ -0,0 +1,64 @@
+import type { Funnel, FunnelStep } from "@/db/tables/funnels.table";
+import type { Website } from "@/db/tables/websites.table";
+import { type FunnelResults } from "./funnels";
+import type { QueryWindow } from "./period";
+export type FunnelKind = "funnel" | "ab";
+export interface ExperimentLeader {
+    key: string;
+    index: number;
+    uplift: number;
+    significant: boolean;
+}
+export interface ExperimentSummary {
+    key: string;
+    status: string;
+    variations: number;
+    since: number | null;
+    until: number | null;
+    leader: ExperimentLeader | null;
+    exposed: number;
+    ready: boolean;
+    upliftLow: number | null;
+    upliftHigh: number | null;
+    days: number;
+}
+export interface FunnelSummaryRow {
+    id: string;
+    name: string;
+    kind: FunnelKind;
+    steps: FunnelStep[];
+    windowHours: number;
+    createdAt: number | null;
+    entered: number;
+    completed: number;
+    conversion: number | null;
+    deltaPoints: number | null;
+    unseenStep: string | null;
+    experiment: ExperimentSummary | null;
+}
+export declare function unseenStepOf(results: FunnelResults): string | null;
+export type ExperimentVerdictKind = "winner" | "loser" | "flat" | "early" | "withheld";
+export interface ExperimentVerdict {
+    kind: ExperimentVerdictKind;
+    leader: number | null;
+}
+export declare function experimentVerdict(results: FunnelResults): ExperimentVerdict | null;
+export declare function funnelResultsIn(funnel: Funnel, tenantId: string, window: QueryWindow): Promise<FunnelResults>;
+export declare function readsPeriod(funnel: Funnel): boolean;
+export declare function rawCoverageStart(tenantId: string, websiteId: string): Promise<number | null>;
+export declare function coversWindow(window: QueryWindow, coverage: number | null): boolean;
+export declare function summarizeFunnel(funnel: Funnel, tenantId: string, window: QueryWindow, compare: QueryWindow | null): Promise<FunnelSummaryRow>;
+export interface FunnelSuggestion {
+    value: string;
+    count: number;
+}
+export interface FunnelSuggestions {
+    pages: FunnelSuggestion[];
+    events: FunnelSuggestion[];
+}
+export declare function funnelSuggestions(website: Website, window: QueryWindow): Promise<FunnelSuggestions>;
+export interface FunnelTemplate {
+    steps: FunnelStep[];
+    entering: number;
+}
+export declare function funnelTemplates(website: Website, window: QueryWindow): Promise<FunnelTemplate[]>;