@antelopejs/dms-marketing 0.2.2

package/dist/services/acquisition.js

@@ -0,0 +1,153 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.CLICK_ID_PARAMS = void 0;
+exports.resolveChannel = resolveChannel;
+exports.campaignKey = campaignKey;
+exports.splitCampaignKey = splitCampaignKey;
+const constants_1 = require("@/types/constants");
+const PAID_CLICK_IDS = new Set([
+    "gclid",
+    "gbraid",
+    "wbraid",
+    "dclid",
+    "msclkid",
+    "ttclid",
+    "twclid",
+    "li_fat_id",
+]);
+const SOCIAL_CLICK_IDS = new Set([
+    "fbclid",
+    "igshid",
+]);
+exports.CLICK_ID_PARAMS = [
+    ...PAID_CLICK_IDS,
+    ...SOCIAL_CLICK_IDS,
+];
+const PAID_MEDIUMS = new Set([
+    "cpc",
+    "ppc",
+    "cpm",
+    "cpv",
+    "cpa",
+    "cpp",
+    "sem",
+    "display",
+    "banner",
+    "retargeting",
+]);
+const SOCIAL_MEDIUMS = new Set([
+    "social",
+    "social-media",
+    "social_media",
+    "socialmedia",
+    "social-network",
+    "social_network",
+    "sm",
+]);
+const SEARCH_ENGINE_LABELS = new Set([
+    "google",
+    "bing",
+    "duckduckgo",
+    "yahoo",
+    "baidu",
+    "yandex",
+    "ecosia",
+    "qwant",
+    "startpage",
+    "seznam",
+    "naver",
+]);
+const SOCIAL_LABELS = new Set([
+    "facebook",
+    "instagram",
+    "threads",
+    "twitter",
+    "linkedin",
+    "reddit",
+    "pinterest",
+    "tiktok",
+    "youtube",
+    "snapchat",
+    "whatsapp",
+    "telegram",
+    "discord",
+    "twitch",
+    "mastodon",
+    "bsky",
+    "tumblr",
+    "vk",
+    "weibo",
+]);
+const SOCIAL_DOMAINS = new Set([
+    "t.co",
+    "x.com",
+    "youtu.be",
+    "fb.me",
+    "fb.watch",
+    "lnkd.in",
+    "wa.me",
+    "pin.it",
+]);
+function hasListedLabel(domain, labels) {
+    if (!domain) {
+        return false;
+    }
+    return domain.split(".").some((label) => labels.has(label));
+}
+const NON_SEARCH_DOMAINS = new Set([
+    "mail.google.com",
+    "drive.google.com",
+    "docs.google.com",
+    "sites.google.com",
+    "groups.google.com",
+    "play.google.com",
+    "maps.google.com",
+    "news.google.com",
+    "mail.yahoo.com",
+    "news.yahoo.com",
+    "finance.yahoo.com",
+]);
+function isSearchDomain(domain) {
+    if (!domain || NON_SEARCH_DOMAINS.has(domain)) {
+        return false;
+    }
+    return hasListedLabel(domain, SEARCH_ENGINE_LABELS);
+}
+function isPaidMedium(medium) {
+    return PAID_MEDIUMS.has(medium) || medium.startsWith("paid");
+}
+function isSocialSource(domain, medium) {
+    return (SOCIAL_MEDIUMS.has(medium) ||
+        SOCIAL_DOMAINS.has(domain ?? "") ||
+        hasListedLabel(domain, SOCIAL_LABELS));
+}
+function resolveChannel(referrerDomain, utmMedium, clickIdParam) {
+    const medium = utmMedium?.trim().toLowerCase() ?? "";
+    const clickId = clickIdParam ?? "";
+    if (isPaidMedium(medium) || PAID_CLICK_IDS.has(clickId)) {
+        return "paid";
+    }
+    if (isSocialSource(referrerDomain, medium) || SOCIAL_CLICK_IDS.has(clickId)) {
+        return "social";
+    }
+    if (medium === "organic" || isSearchDomain(referrerDomain)) {
+        return "organic";
+    }
+    return referrerDomain ? "referral" : "direct";
+}
+function campaignKey(utm) {
+    const parts = [utm.utmSource, utm.utmMedium, utm.utmCampaign];
+    if (parts.every((part) => !part)) {
+        return undefined;
+    }
+    return parts.map((part) => part ?? "").join(constants_1.CAMPAIGN_KEY_SEPARATOR);
+}
+function splitCampaignKey(key) {
+    const [source, medium, campaign] = key.split(constants_1.CAMPAIGN_KEY_SEPARATOR);
+    return {
+        source: source || undefined,
+        medium: medium || undefined,
+        campaign: campaign || undefined,
+    };
+}
+//# sourceMappingURL=acquisition.js.map

package/dist/services/acquisition.js.map

@@ -0,0 +1 @@
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package/dist/services/bounded-cache.d.ts

@@ -0,0 +1,14 @@
+export interface CacheHit<T> {
+    value: T;
+}
+export declare function setBounded<T>(entries: Map<string, T>, key: string, value: T, maxEntries: number): void;
+export declare class BoundedCache<T> {
+    private readonly ttlMs;
+    private readonly maxEntries;
+    private readonly entries;
+    constructor(ttlMs: number, maxEntries?: number);
+    get(key: string): CacheHit<T> | undefined;
+    set(key: string, value: T): void;
+    delete(key: string): void;
+    clear(): void;
+}

package/dist/services/bounded-cache.js

@@ -0,0 +1,45 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.BoundedCache = void 0;
+exports.setBounded = setBounded;
+const constants_1 = require("@/types/constants");
+function setBounded(entries, key, value, maxEntries) {
+    if (!entries.has(key) && entries.size >= maxEntries) {
+        const oldest = entries.keys().next().value;
+        if (oldest !== undefined) {
+            entries.delete(oldest);
+        }
+    }
+    entries.set(key, value);
+}
+class BoundedCache {
+    ttlMs;
+    maxEntries;
+    entries = new Map();
+    constructor(ttlMs, maxEntries = constants_1.MAX_CACHE_ENTRIES) {
+        this.ttlMs = ttlMs;
+        this.maxEntries = maxEntries;
+    }
+    get(key) {
+        const entry = this.entries.get(key);
+        if (!entry) {
+            return undefined;
+        }
+        if (Date.now() - entry.fetchedAt >= this.ttlMs) {
+            this.entries.delete(key);
+            return undefined;
+        }
+        return { value: entry.value };
+    }
+    set(key, value) {
+        setBounded(this.entries, key, { value, fetchedAt: Date.now() }, this.maxEntries);
+    }
+    delete(key) {
+        this.entries.delete(key);
+    }
+    clear() {
+        this.entries.clear();
+    }
+}
+exports.BoundedCache = BoundedCache;
+//# sourceMappingURL=bounded-cache.js.map

package/dist/services/bounded-cache.js.map

@@ -0,0 +1 @@
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package/dist/services/collect.d.ts

@@ -0,0 +1,11 @@
+import type { Website } from "@/db/tables/websites.table";
+import { type TrackedEventInput } from "@/types";
+export interface CollectRequestMeta {
+    ip: string;
+    userAgent: string;
+}
+export interface CollectOutcome {
+    accepted: number;
+    dropped: number;
+}
+export declare function processCollectBatch(website: Website, events: TrackedEventInput[], meta: CollectRequestMeta): Promise<CollectOutcome>;

package/dist/services/collect.js

@@ -0,0 +1,193 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.processCollectBatch = processCollectBatch;
+const logging_1 = require("@antelopejs/interface-core/logging");
+const interface_database_decorators_1 = require("@antelopejs/interface-database-decorators");
+const config_1 = require("@/config");
+const db_1 = require("@/db");
+const types_1 = require("@/types");
+const constants_1 = require("@/types/constants");
+const acquisition_1 = require("./acquisition");
+const experiment_definitions_1 = require("./experiment-definitions");
+const geoip_1 = require("./geoip");
+const rollup_write_1 = require("./rollup-write");
+const sessionize_1 = require("./sessionize");
+const settings_1 = require("./settings");
+const url_1 = require("./url");
+const user_agent_1 = require("./user-agent");
+const visitor_id_1 = require("./visitor-id");
+const EXPOSURE_KIND = "exposure";
+const NAME_REQUIRED_KINDS = new Set(["custom", EXPOSURE_KIND]);
+async function processCollectBatch(website, events, meta) {
+    const now = new Date();
+    const prepared = await acceptExposures(website, prepareEvents(events));
+    const dropped = events.length - prepared.length;
+    if (prepared.length === 0) {
+        return { accepted: 0, dropped };
+    }
+    const context = {
+        website,
+        visitorId: (0, visitor_id_1.computeVisitorId)((0, settings_1.getVisitorHashSecret)(), website._id, meta.ip, meta.userAgent, now),
+        now,
+        ownHostnames: collectOwnHostnames(website, prepared),
+    };
+    const resolution = await openSession(context, prepared[0], meta);
+    const docs = prepared.map((event) => buildEventDoc(context, resolution.session, event));
+    await (0, interface_database_decorators_1.GetModel)(db_1.MarketingEventsModel, website.tenantId).insertMany(docs);
+    const previous = snapshotSession(resolution.session);
+    await touchSession(context, resolution.session, docs);
+    recordRollup(context, resolution, docs, previous);
+    return { accepted: docs.length, dropped };
+}
+function prepareEvents(events) {
+    return events
+        .filter(isAcceptable)
+        .map((input) => ({ input, url: (0, url_1.parseTrackedUrl)(input.url) }));
+}
+async function acceptExposures(website, events) {
+    if (!events.some((event) => event.input.kind === EXPOSURE_KIND)) {
+        return events;
+    }
+    const running = await (0, experiment_definitions_1.runningExperimentKeys)(website._id);
+    return events.filter((event) => event.input.kind !== EXPOSURE_KIND ||
+        running.has(event.input.name ?? ""));
+}
+function isAcceptable(event) {
+    if (NAME_REQUIRED_KINDS.has(event.kind) && !event.name) {
+        return false;
+    }
+    return (!event.data || JSON.stringify(event.data).length <= constants_1.MAX_EVENT_DATA_BYTES);
+}
+function collectOwnHostnames(website, events) {
+    const candidates = [website.domain, ...events.map((e) => e.url.hostname)];
+    return new Set(candidates.map(url_1.toBareHostname).filter((bare) => bare !== undefined));
+}
+async function openSession(context, first, meta) {
+    return (0, sessionize_1.resolveSession)((0, interface_database_decorators_1.GetModel)(db_1.MarketingSessionsModel, context.website.tenantId), {
+        websiteId: context.website._id,
+        visitorId: context.visitorId,
+        now: context.now,
+        sessionIdleTimeoutMs: (0, config_1.getConfig)().sessionIdleTimeout,
+        entryUrl: first.url.path,
+        referrerDomain: (0, url_1.extractReferrerDomain)(first.input.referrer, context.ownHostnames),
+        utm: first.url.utm,
+        clickIdParam: first.url.clickIdParam,
+        device: (0, user_agent_1.parseDevice)(meta.userAgent),
+        screen: first.input.screen,
+        language: first.input.language,
+        country: (0, geoip_1.lookupCountry)(meta.ip),
+    });
+}
+function eventTimestamp(event, now) {
+    if (event.at === undefined) {
+        return now;
+    }
+    const skew = Math.abs(now.getTime() - event.at);
+    return skew <= constants_1.MAX_TRUSTED_CLIENT_CLOCK_SKEW_MS ? new Date(event.at) : now;
+}
+function buildEventDoc(context, session, event) {
+    const timestamp = eventTimestamp(event.input, context.now);
+    return {
+        timestamp,
+        day: (0, rollup_write_1.getUtcMidnight)(timestamp),
+        websiteId: context.website._id,
+        kind: event.input.kind,
+        sessionId: session._id,
+        visitorId: context.visitorId,
+        url: event.url.path,
+        referrerDomain: (0, url_1.extractReferrerDomain)(event.input.referrer, context.ownHostnames),
+        name: event.input.name,
+        data: event.input.data,
+    };
+}
+function snapshotSession(session) {
+    return {
+        lastSeenAt: session.lastSeenAt,
+        pageviewsCount: session.pageviewsCount,
+        exitUrl: session.exitUrl,
+    };
+}
+async function touchSession(context, session, docs) {
+    const pageviews = docs.filter((doc) => doc.kind === "pageview");
+    const lastPageview = pageviews[pageviews.length - 1];
+    await (0, interface_database_decorators_1.GetModel)(db_1.MarketingSessionsModel, context.website.tenantId).recordActivity(session._id, {
+        pageviews: pageviews.length,
+        events: docs.length,
+        lastSeenAt: context.now,
+        exitUrl: lastPageview?.url,
+    });
+    session.pageviewsCount += pageviews.length;
+    session.eventsCount += docs.length;
+    session.lastSeenAt = context.now;
+    if (lastPageview) {
+        session.exitUrl = lastPageview.url;
+    }
+}
+function onNewSession(pick) {
+    return (batch) => (batch.isNewSession ? [pick(batch.session)] : []);
+}
+function exitMoved(batch) {
+    return (!batch.isNewSession && batch.session.exitUrl !== batch.previous.exitUrl);
+}
+const TOP_SOURCES = {
+    topPages: (batch) => batch.pageviews.map((doc) => doc.url),
+    topEntryPages: onNewSession((session) => session.entryUrl),
+    topExitPages: (batch) => batch.isNewSession || exitMoved(batch) ? [batch.session.exitUrl] : [],
+    topReferrers: onNewSession((session) => session.referrerDomain),
+    topUtmSources: onNewSession((session) => session.utmSource),
+    topUtmMediums: onNewSession((session) => session.utmMedium),
+    topUtmCampaigns: onNewSession((session) => session.utmCampaign),
+    topUtmTerms: onNewSession((session) => session.utmTerm),
+    topUtmContents: onNewSession((session) => session.utmContent),
+    topCampaigns: onNewSession((session) => (0, acquisition_1.campaignKey)(session)),
+    topChannels: onNewSession((session) => (0, acquisition_1.resolveChannel)(session.referrerDomain, session.utmMedium, session.clickIdParam)),
+    topDevices: onNewSession((session) => session.deviceType),
+    topBrowsers: onNewSession((session) => session.browser),
+    topCountries: onNewSession((session) => session.country),
+    topEvents: (batch) => batch.customEvents.map((doc) => doc.name),
+    topLanguages: onNewSession((session) => session.language),
+};
+const TOP_DROP_SOURCES = {
+    topExitPages: (batch) => (exitMoved(batch) ? [batch.previous.exitUrl] : []),
+};
+function collectTops(batch) {
+    return (0, types_1.byDimension)((dimension) => TOP_SOURCES[dimension](batch).filter((value) => Boolean(value)));
+}
+function collectDrops(batch) {
+    return Object.fromEntries(Object.entries(TOP_DROP_SOURCES).map(([dimension, source]) => [
+        dimension,
+        source(batch).filter((value) => Boolean(value)),
+    ]));
+}
+function bounceDelta(batch) {
+    const wasBounced = batch.previous.pageviewsCount === 1;
+    const isBounced = batch.session.pageviewsCount === 1;
+    return Number(isBounced) - Number(wasBounced);
+}
+function durationDelta(batch, now) {
+    return Math.max(0, now.getTime() - batch.previous.lastSeenAt.getTime());
+}
+function recordRollup(context, resolution, docs, previous) {
+    const batch = {
+        pageviews: docs.filter((doc) => doc.kind === "pageview"),
+        customEvents: docs.filter((doc) => doc.kind === "custom"),
+        session: resolution.session,
+        previous,
+        isNewSession: resolution.isNewSession,
+        isNewVisitor: resolution.isNewVisitor,
+    };
+    const delta = {
+        pageviews: batch.pageviews.length,
+        sessions: resolution.isNewSession ? 1 : 0,
+        newVisitors: resolution.isNewVisitor ? 1 : 0,
+        customEvents: batch.customEvents.length,
+        bouncedSessions: bounceDelta(batch),
+        sessionDurationMs: durationDelta(batch, context.now),
+        tops: collectTops(batch),
+        drops: collectDrops(batch),
+    };
+    void (0, rollup_write_1.addDailyMarketingStats)((0, interface_database_decorators_1.GetModel)(db_1.WebsiteStatisticsModel, context.website.tenantId), context.website._id, (0, rollup_write_1.getUtcMidnight)(context.now), delta).catch((err) => {
+        logging_1.Logging.Error("[dms-marketing] daily rollup write failed:", err);
+    });
+}
+//# sourceMappingURL=collect.js.map

package/dist/services/collect.js.map

@@ -0,0 +1 @@
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package/dist/services/experiment-definitions.d.ts

@@ -0,0 +1,4 @@
+import type { Funnel } from "@/db/tables/funnels.table";
+export declare function invalidateExperimentDefinitions(websiteId: string): void;
+export declare function servableExperiments(websiteId: string): Promise<Funnel[]>;
+export declare function runningExperimentKeys(websiteId: string): Promise<Set<string>>;

package/dist/services/experiment-definitions.js

@@ -0,0 +1,36 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.invalidateExperimentDefinitions = invalidateExperimentDefinitions;
+exports.servableExperiments = servableExperiments;
+exports.runningExperimentKeys = runningExperimentKeys;
+const interface_database_decorators_1 = require("@antelopejs/interface-database-decorators");
+const db_1 = require("@/db");
+const bounded_cache_1 = require("@/services/bounded-cache");
+const constants_1 = require("@/types/constants");
+const definitionsCache = new bounded_cache_1.BoundedCache(constants_1.EXPERIMENT_DEFINITIONS_CACHE_TTL_MS);
+function invalidateExperimentDefinitions(websiteId) {
+    definitionsCache.delete(websiteId);
+}
+async function servableExperiments(websiteId) {
+    const hit = definitionsCache.get(websiteId);
+    if (hit) {
+        return hit.value;
+    }
+    const website = await (0, interface_database_decorators_1.GetModel)(db_1.WebsitesModel).get(websiteId);
+    const running = website?.trackingEnabled
+        ? await (0, interface_database_decorators_1.GetModel)(db_1.FunnelsModel, website.tenantId).listRunning(websiteId)
+        : [];
+    definitionsCache.set(websiteId, running);
+    return running;
+}
+async function runningExperimentKeys(websiteId) {
+    const running = await servableExperiments(websiteId);
+    const keys = new Set();
+    for (const funnel of running) {
+        if (funnel.experiment) {
+            keys.add(funnel.experiment.key);
+        }
+    }
+    return keys;
+}
+//# sourceMappingURL=experiment-definitions.js.map

package/dist/services/experiment-definitions.js.map

@@ -0,0 +1 @@
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package/dist/services/experiments/assign.d.ts

@@ -0,0 +1,5 @@
+import type { ExperimentVariation, Funnel, FunnelExperiment } from "@/db/tables/funnels.table";
+export type AssignmentMap = Record<string, string>;
+export declare function normalizedWeights(variations: ExperimentVariation[]): number[];
+export declare function assignVariation(visitorId: string, experiment: FunnelExperiment): string | undefined;
+export declare function assignAll(visitorId: string, funnels: Funnel[]): AssignmentMap;

package/dist/services/experiments/assign.js

@@ -0,0 +1,52 @@
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.normalizedWeights = normalizedWeights;
+exports.assignVariation = assignVariation;
+exports.assignAll = assignAll;
+const node_crypto_1 = require("node:crypto");
+const constants_1 = require("@/types/constants");
+function normalizedWeights(variations) {
+    const total = variations.reduce((sum, v) => sum + Math.max(v.weight, 0), 0);
+    if (total <= 0) {
+        return variations.map(() => 1 / variations.length);
+    }
+    return variations.map((v) => Math.max(v.weight, 0) / total);
+}
+function bucketOf(visitorId, experimentKey) {
+    const hex = (0, node_crypto_1.createHash)("sha256")
+        .update(`${visitorId}:${experimentKey}`)
+        .digest("hex")
+        .slice(0, constants_1.ASSIGNMENT_HASH_HEX_CHARS);
+    const bits = constants_1.ASSIGNMENT_HASH_HEX_CHARS * 4;
+    return Number.parseInt(hex, 16) / 2 ** bits;
+}
+function assignVariation(visitorId, experiment) {
+    if (experiment.variations.length === 0) {
+        return undefined;
+    }
+    const bucket = bucketOf(visitorId, experiment.key);
+    const weights = normalizedWeights(experiment.variations);
+    let cumulative = 0;
+    for (let i = 0; i < experiment.variations.length; i++) {
+        cumulative += weights[i];
+        if (bucket < cumulative) {
+            return experiment.variations[i].key;
+        }
+    }
+    return experiment.variations[experiment.variations.length - 1].key;
+}
+function assignAll(visitorId, funnels) {
+    const assignments = {};
+    for (const funnel of funnels) {
+        const experiment = funnel.experiment;
+        if (!experiment) {
+            continue;
+        }
+        const variation = assignVariation(visitorId, experiment);
+        if (variation !== undefined) {
+            assignments[experiment.key] = variation;
+        }
+    }
+    return assignments;
+}
+//# sourceMappingURL=assign.js.map

package/dist/services/experiments/assign.js.map

@@ -0,0 +1 @@
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package/dist/services/experiments/index.d.ts

@@ -0,0 +1,3 @@
+export * from "./assign";
+export * from "./results";
+export * from "./stats";

package/dist/services/experiments/index.js

@@ -0,0 +1,20 @@
+"use strict";
+var __createBinding = (this && this.__createBinding) || (Object.create ? (function(o, m, k, k2) {
+    if (k2 === undefined) k2 = k;
+    var desc = Object.getOwnPropertyDescriptor(m, k);
+    if (!desc || ("get" in desc ? !m.__esModule : desc.writable || desc.configurable)) {
+      desc = { enumerable: true, get: function() { return m[k]; } };
+    }
+    Object.defineProperty(o, k2, desc);
+}) : (function(o, m, k, k2) {
+    if (k2 === undefined) k2 = k;
+    o[k2] = m[k];
+}));
+var __exportStar = (this && this.__exportStar) || function(m, exports) {
+    for (var p in m) if (p !== "default" && !Object.prototype.hasOwnProperty.call(exports, p)) __createBinding(exports, m, p);
+};
+Object.defineProperty(exports, "__esModule", { value: true });
+__exportStar(require("./assign"), exports);
+__exportStar(require("./results"), exports);
+__exportStar(require("./stats"), exports);
+//# sourceMappingURL=index.js.map

package/dist/services/experiments/index.js.map

@@ -0,0 +1 @@
+{"version":3,"file":"index.js","sourceRoot":"","sources":["../../../src/services/experiments/index.ts"],"names":[],"mappings":";;;;;;;;;;;;;;;;AAAA,2CAAyB;AACzB,4CAA0B;AAC1B,0CAAwB"}

package/dist/services/experiments/results.d.ts

@@ -0,0 +1,20 @@
+import type { FunnelExperiment } from "@/db/tables/funnels.table";
+import type { MarketingEvent } from "@/db/tables/marketing_events.table";
+import { type FunnelComputation, type FunnelDefinition, type FunnelEvent } from "@/services/funnels/compute";
+import { type SrmCheck } from "./stats";
+export interface VariationResult {
+    key: string;
+    exposedSessions: number;
+    computation: FunnelComputation;
+    conversionRate: number;
+    uplift: number | null;
+    pValue: number | null;
+    significant: boolean | null;
+}
+export interface ExperimentResults {
+    control: string;
+    variations: VariationResult[];
+    srm: SrmCheck;
+}
+export type ResultEvent = FunnelEvent & Pick<MarketingEvent, "data">;
+export declare function computeExperimentResults(events: ResultEvent[], goal: FunnelDefinition, experiment: FunnelExperiment, truncated: boolean): ExperimentResults;