@ak--47/dungeon-master 1.3.1 → 1.4.1

package/dungeons/vertical/logistics.js

@@ -1,7 +1,7 @@
 // ── TWEAK THESE ──
 const SEED = "dm4-logistics";
-const num_days = 100;
-const num_users = 5_000;
+const num_days = 120;
+const num_users = 10_000;
 const avg_events_per_user_per_day = 1.2;
 let token = "your-mixpanel-token";
 
@@ -31,7 +31,7 @@ const supplierIds = v.range(1, 150).map(() => `SUP_${v.uid(6)}`);
  * businesses to track stock levels, purchase orders, suppliers,
  * shipments, and quality inspections across multiple warehouses.
  *
- * - 5,000 users over 100 days, ~600K events
+ * - 10,000 users over 120 days
  * - Multi-tier system: enterprise (15%), mid-market (35%), small business (40%), trial (10%)
  * - Core loop: sign up -> check inventory -> create PO -> receive order -> track shipment
  * - Revenue: free_trial / starter ($49) / professional ($199) / enterprise ($599)
@@ -65,7 +65,7 @@ const supplierIds = v.range(1, 150).map(() => `SUP_${v.uid(6)}`);
  * 1. MONTH-END REPORTING SURGE (event hook)
  * -------------------------------------------------------------------
  *
- * PATTERN: Reports generated on calendar days 28-31 have 2x the
+ * PATTERN: Reports generated on calendar days 28-31 have 2.5x the
  * report_pages. Simulates end-of-month compliance and audit reporting.
  *
  * HOW TO FIND IT IN MIXPANEL:
@@ -309,14 +309,16 @@ const supplierIds = v.range(1, 150).map(() => `SUP_${v.uid(6)}`);
 
 /** @type {Config} */
 const config = {
+	version: 2,
 	token,
 	seed: SEED,
 	datasetStart: "2026-01-01T00:00:00Z",
-	datasetEnd: "2026-04-28T23:59:59Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
 	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -349,6 +351,7 @@ const config = {
 			event: "account created",
 			weight: 1,
 			isFirstEvent: true,
+			isAuthEvent: true,
 			properties: {
 				referral_source: ["organic", "partner_referral", "google_search", "trade_show", "linkedin"],
 			},
@@ -771,6 +774,9 @@ const config = {
 			} else if (record.company_tier === "mid_market") {
 				record.warehouse_count = chance.integer({ min: 2, max: 6 });
 				record.employee_count = chance.integer({ min: 20, max: 200 });
+			} else if (record.company_tier === "small_business") {
+				record.warehouse_count = chance.integer({ min: 1, max: 3 });
+				record.employee_count = chance.integer({ min: 5, max: 80 });
 			} else if (record.company_tier === "trial") {
 				record.warehouse_count = 1;
 				record.employee_count = chance.integer({ min: 1, max: 10 });
@@ -818,7 +824,7 @@ const config = {
 				if (e.event === 'report generated') {
 					const dayOfMonth = new Date(e.time).getUTCDate();
 					if (dayOfMonth >= 28) {
-						e.report_pages = Math.floor((e.report_pages || 20) * 2);
+						e.report_pages = Math.floor((e.report_pages || 20) * 2.5);
 					}
 				}
 			}
@@ -896,7 +902,7 @@ const config = {
 
 			// -- HOOK 9: INVENTORY-CHECK MAGIC NUMBER (no flags) ------
 			// Sweet 5-15 inventory checks → +25% PO quantity.
-			// Over 16+ → drop 30% of PO created events.
+			// Over 16+ → drop 45% of PO created events.
 			const invCheckCount = record.filter(e => e.event === 'inventory checked').length;
 			if (invCheckCount >= 5 && invCheckCount <= 15) {
 				record.forEach(e => {
@@ -906,7 +912,7 @@ const config = {
 				});
 			} else if (invCheckCount >= 16) {
 				for (let i = record.length - 1; i >= 0; i--) {
-					if (record[i].event === 'purchase order created' && chance.bool({ likelihood: 30 })) {
+					if (record[i].event === 'purchase order created' && chance.bool({ likelihood: 45 })) {
 						record.splice(i, 1);
 					}
 				}

package/dungeons/vertical/marketplace.js

@@ -1,7 +1,7 @@
 // ── TWEAK THESE ──
 const SEED = "dm4-marketplace";
-const num_days = 100;
-const num_users = 5_000;
+const num_days = 120;
+const num_users = 10_000;
 const avg_events_per_user_per_day = 1.2;
 let token = "your-mixpanel-token";
 
@@ -303,14 +303,16 @@ const listingIds = v.range(1, 500).map(() => `LST_${v.uid(8)}`);
 
 /** @type {Config} */
 const config = {
+	version: 2,
 	token,
 	seed: SEED,
 	datasetStart: "2026-01-01T00:00:00Z",
-	datasetEnd: "2026-04-28T23:59:59Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
 	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -343,6 +345,7 @@ const config = {
 			event: "account created",
 			weight: 1,
 			isFirstEvent: true,
+			isAuthEvent: true,
 			properties: {
 				signup_source: ["organic", "google_shopping", "tiktok", "seller_referral", "email_campaign", "word_of_mouth"],
 			},
@@ -882,38 +885,44 @@ const config = {
 			}
 
 			// ── HOOK 5: RESPONSE TIME → CONVERSION ───────────
-			// Sellers with avg response_time < 12 hours get more offer_accepted.
-			// (response_time_hours centers around ~6h via weighNumRange, so a
-			// threshold of 2h was too tight — almost no users qualified.)
+			// Users with low avg response_time on messages get extra
+			// offer_accepted clones; slow responders lose half their accepts.
 			const messages = events.filter(e => e.event === "message sent" && e.response_time_hours);
 			if (messages.length > 0) {
 				const avgResponseTime = messages.reduce((sum, m) => sum + m.response_time_hours, 0) / messages.length;
-				if (avgResponseTime < 12) {
-					const templateOffer = events.find(e => e.event === "offer accepted");
-					if (templateOffer) {
-						const offers = events.filter(e => e.event === "offer received");
-						offers.forEach(offer => {
-							if (chance.bool({ likelihood: 50 })) {
-								events.push({
-									...templateOffer,
-									time: dayjs(offer.time).add(chance.integer({ min: 1, max: 4 }), "hours").toISOString(),
-									user_id: offer.user_id,
-									response_time_hours: chance.floating({ min: 0.1, max: 2, fixed: 1 }),
-								});
-							}
+				const templateOffer = events.find(e => e.event === "offer accepted");
+				if (avgResponseTime <= 11 && templateOffer) {
+					// Fast responders: clone every offer_received into an offer_accepted
+					const offers = events.filter(e => e.event === "offer received");
+					offers.forEach(offer => {
+						events.push({
+							...templateOffer,
+							time: dayjs(offer.time).add(chance.integer({ min: 1, max: 4 }), "hours").toISOString(),
+							user_id: offer.user_id,
+							response_time_hours: chance.floating({ min: 0.1, max: 2, fixed: 1 }),
 						});
+					});
+				} else if (avgResponseTime >= 25 && templateOffer) {
+					// Slow responders: drop half of offer_accepted events
+					for (let i = events.length - 1; i >= 0; i--) {
+						if (events[i].event === "offer accepted" && chance.bool({ likelihood: 50 })) {
+							events.splice(i, 1);
+						}
 					}
 				}
 			}
 
 			// ── HOOK 6: NEW SELLER CHURN ─────────────────────
-			// New sellers with <10 events lose 40% of events after day 14.
-			if (profile && profile.segment === "new_seller" && events.length < 10) {
-				const DAY_14 = datasetStart.add(14, "days");
-				for (let i = events.length - 1; i >= 0; i--) {
-					const eventTime = dayjs(events[i].time);
-					if (eventTime.isAfter(DAY_14) && chance.bool({ likelihood: 40 })) {
-						events.splice(i, 1);
+			// New sellers lose 50% of events after their first 14 days.
+			// Uses user's first event as anchor (not dataset start).
+			if (profile && profile.segment === "new_seller") {
+				const firstEventTime = events.length > 0 ? dayjs(events[0].time) : null;
+				if (firstEventTime) {
+					const userDay14 = firstEventTime.add(14, "days");
+					for (let i = events.length - 1; i >= 0; i--) {
+						if (dayjs(events[i].time).isAfter(userDay14) && chance.bool({ likelihood: 50 })) {
+							events.splice(i, 1);
+						}
 					}
 				}
 			}

package/dungeons/vertical/media.js

@@ -1,7 +1,7 @@
 // ── TWEAK THESE ──
 const SEED = "harness-media";
-const num_days = 100;
-const num_users = 5_000;
+const num_days = 120;
+const num_users = 10_000;
 const avg_events_per_user_per_day = 1.2;
 let token = "your-mixpanel-token";
 
@@ -29,7 +29,7 @@ const chance = u.initChance(SEED);
  * content with configurable playback options, rate and share content, and manage family
  * profiles under a single account.
  *
- * - 5,000 users over 100 days
+ * - 10,000 users over 120 days
  * - ~600,000 events across 17 event types
  * - 9 funnels (onboarding, content discovery, engagement loop, search, watchlist, etc.)
  * - Subscription tiers: Free (ad-supported), Standard ($9.99/mo), Premium ($14.99/mo)
@@ -271,14 +271,16 @@ const blockbusterId = `blockbuster_${v.uid(8)}`;
 
 /** @type {Config} */
 const config = {
+	version: 2,
 	token,
 	seed: SEED,
 	datasetStart: "2026-01-01T00:00:00Z",
-	datasetEnd: "2026-04-28T23:59:59Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
 	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -368,6 +370,7 @@ const config = {
 			event: "account created",
 			weight: 1,
 			isFirstEvent: true,
+			isAuthEvent: true,
 			properties: {
 				"signup_source": ["organic", "referral", "trial_offer", "ad"],
 				"plan_selected": ["free", "standard", "premium"],
@@ -563,26 +566,6 @@ const config = {
 		}
 
 		if (type === "event") {
-			const datasetStart = dayjs.unix(meta.datasetStart);
-			const BLOCKBUSTER_START = datasetStart.add(50, 'days');
-			const BLOCKBUSTER_END = datasetStart.add(65, 'days');
-			const EVENT_TIME = dayjs(record.time);
-
-			// Hook #5: NEW RELEASE SPIKE — days 50-65, 20% of selections/starts
-			// switch to the blockbuster id. Mutates existing content_id/content_type props.
-			if (record.event === "content selected" || record.event === "playback started") {
-				if (EVENT_TIME.isAfter(BLOCKBUSTER_START) && EVENT_TIME.isBefore(BLOCKBUSTER_END) && chance.bool({ likelihood: 20 })) {
-					record.content_type = "movie";
-					record.content_id = blockbusterId;
-				}
-			}
-			if (record.event === "content rated") {
-				if (EVENT_TIME.isAfter(BLOCKBUSTER_START) && EVENT_TIME.isBefore(BLOCKBUSTER_END) && chance.bool({ likelihood: 20 })) {
-					record.rating = chance.integer({ min: 4, max: 5 });
-					record.content_id = blockbusterId;
-				}
-			}
-
 			// Hook #6: KIDS PROFILE SAFETY — 15% of selections/starts get genre
 			// restricted to animation or documentary. Mutates existing genre prop.
 			if (chance.bool({ likelihood: 15 })) {
@@ -611,6 +594,25 @@ const config = {
 				});
 			}
 
+			// Hook #5: NEW RELEASE SPIKE — days 50-65, 20% of selections/starts
+			// switch to the blockbuster id. Mutates existing content_id/content_type props.
+			// (Moved from event hook to everything hook per L1: temporal checks belong here.)
+			const BLOCKBUSTER_START = datasetStart.add(50, 'days');
+			const BLOCKBUSTER_END = datasetStart.add(65, 'days');
+			for (const e of userEvents) {
+				const eventTime = dayjs(e.time);
+				if (eventTime.isAfter(BLOCKBUSTER_START) && eventTime.isBefore(BLOCKBUSTER_END)) {
+					if ((e.event === "content selected" || e.event === "playback started") && chance.bool({ likelihood: 20 })) {
+						e.content_type = "movie";
+						e.content_id = blockbusterId;
+					}
+					if (e.event === "content rated" && chance.bool({ likelihood: 20 })) {
+						e.rating = chance.integer({ min: 4, max: 5 });
+						e.content_id = blockbusterId;
+					}
+				}
+			}
+
 			// Hook #3: WEEKEND VS WEEKDAY — 1.5x watch_duration_min on weekends.
 			// No flag — analyst breaks down by day of week.
 			for (const e of userEvents) {

package/dungeons/vertical/real-estate.js

@@ -1,7 +1,7 @@
 // ── TWEAK THESE ──
 const SEED = "homenest";
-const num_days = 150;
-const num_users = 6_000;
+const num_days = 120;
+const num_users = 10_000;
 const avg_events_per_user_per_day = 0.53;
 let token = "your-mixpanel-token";
 
@@ -267,14 +267,16 @@ const chance = u.initChance(SEED);
 
 /** @type {Config} */
 const config = {
+	version: 2,
 	token,
 	seed: SEED,
 	datasetStart: "2026-01-01T00:00:00Z",
-	datasetEnd: "2026-04-28T23:59:59Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
 	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -333,6 +335,7 @@ const config = {
 			event: "account created",
 			weight: 1,
 			isFirstEvent: true,
+			isAuthEvent: true,
 			properties: {
 				signup_method: ["email", "google", "apple", "facebook"],
 			}
@@ -560,9 +563,7 @@ const config = {
 				if (inSpring && e.event === "tour scheduled" && typeof e.duration_mins === "number") {
 					e.duration_mins = Math.round(e.duration_mins * 3);
 				}
-				if (inSpring && e.event === "offer submitted") {
-					e.offer_price = Math.floor((e.offer_price || 400000) * 2.5);
-				}
+				// Spring offer_price boost moved to end (after all cloning)
 				if (e.event === "mortgage pre-approval") {
 					if ((t.isAfter(shockStart) || t.isSame(shockStart)) && t.isBefore(shockEnd)) {
 						e.mortgage_rate = 7.5;
@@ -772,6 +773,16 @@ const config = {
 					}
 				}
 			}
+
+			// HOOK 1 (cont): Spring offer_price boost — runs AFTER all cloning
+			// so cloned offers in the spring window also get the 2.5x boost
+			userEvents.forEach(e => {
+				if (e.event !== "offer submitted") return;
+				const t = dayjs.utc(e.time);
+				if ((t.isAfter(springStart) || t.isSame(springStart)) && t.isBefore(springEnd)) {
+					e.offer_price = Math.floor((e.offer_price || 400000) * 2.5);
+				}
+			});
 		}
 
 		return record;

package/dungeons/vertical/sass.js

@@ -1,7 +1,7 @@
 // ── TWEAK THESE ──
 const SEED = "harness-sass";
-const num_days = 100;
-const num_users = 5_000;
+const num_days = 120;
+const num_users = 10_000;
 const avg_events_per_user_per_day = 1.2;
 let token = "your-mixpanel-token";
 
@@ -67,7 +67,7 @@ const chance = u.initChance(SEED);
  * 1. END-OF-QUARTER SPIKE (event)
  * ─────────────────────────────────────────────────────────────────────────────
  *
- * PATTERN: Days 80-90 billing events shift event_type toward "plan_upgraded"
+ * PATTERN: Days 100-110 billing events shift event_type toward "plan_upgraded"
  * 40% of the time and team member invitations are duplicated 50% of the time.
  * No flag — discover via line chart by day.
  *
@@ -79,7 +79,7 @@ const chance = u.initChance(SEED);
  *   - Measure: Total
  *   - Filter: event_type = "plan_upgraded"
  *   - Line chart by day
- *   - Expected: ~4x normal upgrade volume during days 80-90
+ *   - Expected: ~4x normal upgrade volume during days 100-110
  *
  *   Report 2: Team Expansion Surge
  *   - Report type: Insights
@@ -322,11 +322,15 @@ const config = {
 	token,
 	seed: SEED,
 	datasetStart: "2026-01-01T00:00:00Z",
-	datasetEnd: "2026-04-28T23:59:59Z",
+	datasetEnd: "2026-05-01T23:59:59Z",
 	// numDays: num_days,
 	avgEventsPerUserPerDay: avg_events_per_user_per_day,
 	numUsers: num_users,
-	hasAnonIds: false,
+	// Phase 2 identity model — B2B SaaS reference. Engineers commonly use 1-2
+	// devices (desktop + work laptop). avgDevicePerUser:2 puts a meaningful
+	// per-session sticky-device pattern in Mixpanel device dashboards.
+	hasAnonIds: true,
+	avgDevicePerUser: 2,
 	hasSessionIds: true,
 	format: "json",
 	gzip: true,
@@ -360,10 +364,13 @@ const config = {
 
 	funnels: [
 		{
+			// First funnel — `workspace created` is the auth event for B2B users.
+			// Models real B2B onboarding: most teams take ≤1 retry before sticking.
 			sequence: ["workspace created", "service deployed", "dashboard viewed"],
 			isFirstFunnel: true,
 			conversionRate: 70,
 			timeToConvert: 2,
+			attempts: { min: 0, max: 1 },
 		},
 		{
 			// Daily monitoring: dashboards, queries, API calls (most common)
@@ -421,6 +428,10 @@ const config = {
 			event: "workspace created",
 			weight: 1,
 			isFirstEvent: true,
+			// Phase 2 identity: workspace creation is the B2B equivalent of Sign Up
+			// — engine stamps user_id+device_id on this event when it fires inside
+			// the user's first funnel.
+			isAuthEvent: true,
 			properties: {
 				company_size: ["startup", "smb", "mid_market", "enterprise"],
 				industry: ["tech", "finance", "healthcare", "retail", "media"],
@@ -500,7 +511,7 @@ const config = {
 			weight: 5,
 			properties: {
 				service_id: serviceIds,
-				scale_direction: ["down", "down", "down", "down", "down", "down", "up"],
+				scale_direction: ["up", "up", "up", "down"],
 				previous_capacity: u.weighNumRange(1, 100),
 				new_capacity: u.weighNumRange(1, 100),
 				auto_scaled: [false, false, false, false, false, false, true],
@@ -553,7 +564,7 @@ const config = {
 			event: "billing event",
 			weight: 3,
 			properties: {
-				event_type: ["invoice_generated", "payment_received", "payment_failed", "plan_upgraded", "plan_downgraded"],
+				event_type: ["invoice_generated", "invoice_generated", "payment_received", "payment_received", "payment_received", "payment_failed", "plan_upgraded", "plan_downgraded"],
 				amount: u.weighNumRange(99, 25000),
 			}
 		},
@@ -632,7 +643,7 @@ const config = {
 	 *
 	 * This hook function creates 8 deliberate patterns in the data:
 	 *
-	 * 1. END-OF-QUARTER SPIKE: Days 80-90 drive plan upgrades and team expansion
+	 * 1. END-OF-QUARTER SPIKE: Days 100-110 drive plan upgrades and team expansion
 	 * 2. CHURNED ACCOUNT SILENCING: ~10% of users go completely silent after month 1
 	 * 3. ALERT ESCALATION REPLACEMENT: Critical alerts become "incident created" events
 	 * 4. INTEGRATION USERS SUCCEED: Slack+PagerDuty users resolve incidents 50-60% faster
@@ -642,29 +653,7 @@ const config = {
 	 * 8. ENTERPRISE VS STARTUP: Company size determines seat count, ACV, and health score
 	 */
 	hook: function (record, type, meta) {
-		// HOOK 1: END-OF-QUARTER SPIKE — days 80-90, 40% of billing events
-		// flip event_type to plan_upgraded; team-member-invited events get
-		// 50% chance of duplicate clone with unique time. No flag.
-		if (type === "event") {
-			const datasetStart = dayjs.unix(meta.datasetStart);
-			const EVENT_TIME = dayjs(record.time);
-			const dayInDataset = EVENT_TIME.diff(datasetStart, "days", true);
-
-			if (record.event === "billing event") {
-				if (dayInDataset >= 80 && dayInDataset <= 90 && chance.bool({ likelihood: 40 })) {
-					record.event_type = "plan_upgraded";
-				}
-			}
-
-			if (record.event === "team member invited" && dayInDataset >= 80 && dayInDataset <= 90 && chance.bool({ likelihood: 50 })) {
-				return {
-					...record,
-					time: EVENT_TIME.add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
-					role: chance.pickone(["editor", "viewer"]),
-					invitation_method: chance.pickone(["email", "sso", "slack"]),
-				};
-			}
-		}
+		// (Hook 1a moved to everything hook for reliable datasetStart access)
 
 		// HOOK 3: ALERT ESCALATION REPLACEMENT (event) — critical/emergency
 		// alerts sometimes become incident-created events. Real product flow.
@@ -699,40 +688,6 @@ const config = {
 			}
 		}
 
-		// HOOK 7: FAILED DEPLOYMENT RECOVERY (event) — failed deploy records
-		// user, then next successful deploy gets duration_sec * 1.5. No flag.
-		if (type === "event") {
-			if (record.event === "deployment pipeline run") {
-				if (record.status === "failed") {
-					failedDeployUsers.set(record.user_id, true);
-				} else if (record.status === "success" && failedDeployUsers.has(record.user_id)) {
-					record.duration_sec = Math.floor((record.duration_sec || 300) * 1.5);
-					failedDeployUsers.delete(record.user_id);
-				}
-			}
-		}
-
-		// HOOK 9 (T2C): INCIDENT RESPONSE TIME-TO-CONVERT (funnel-post)
-		// Enterprise tier completes Incident Response funnel 1.4x faster
-		// (factor 0.71); Startup 1.25x slower (factor 1.25).
-		if (type === "funnel-post") {
-			const segment = meta?.profile?.company_size;
-			if (Array.isArray(record) && record.length > 1) {
-				const factor = (
-					segment === "enterprise" ? 0.71 :
-					segment === "startup" ? 1.25 :
-					1.0
-				);
-				if (factor !== 1.0) {
-					for (let i = 1; i < record.length; i++) {
-						const prev = dayjs(record[i - 1].time);
-						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
-						record[i].time = prev.add(newGap, "milliseconds").toISOString();
-					}
-				}
-			}
-		}
-
 		if (type === "everything") {
 			const datasetStart = dayjs.unix(meta.datasetStart);
 			const userEvents = record;
@@ -743,6 +698,33 @@ const config = {
 				e.cloud_provider = profile.cloud_provider;
 			});
 
+			// HOOK 1a: END-OF-QUARTER SPIKE — days 100-110, billing events flip
+			// event_type to plan_upgraded 40% of the time. No flag.
+			userEvents.forEach(e => {
+				if (e.event !== "billing event") return;
+				const dayInDataset = dayjs(e.time).diff(datasetStart, "days", true);
+				if (dayInDataset >= 100 && dayInDataset <= 110 && chance.bool({ likelihood: 40 })) {
+					e.event_type = "plan_upgraded";
+				}
+			});
+
+			// HOOK 1b: END-OF-QUARTER TEAM INVITE SPIKE — days 100-110, clone
+			// 50% of team-member-invited events (push, not return). No flag.
+			for (let i = userEvents.length - 1; i >= 0; i--) {
+				const e = userEvents[i];
+				if (e.event !== "team member invited") continue;
+				const dayInDataset = dayjs(e.time).diff(datasetStart, "days", true);
+				if (dayInDataset >= 100 && dayInDataset <= 110 && chance.bool({ likelihood: 50 })) {
+					userEvents.push({
+						...e,
+						time: dayjs(e.time).add(chance.integer({ min: 1, max: 60 }), "minutes").toISOString(),
+						user_id: e.user_id,
+						role: chance.pickone(["editor", "viewer"]),
+						invitation_method: chance.pickone(["email", "sso", "slack"]),
+					});
+				}
+			}
+
 			// HOOK 2: CHURNED ACCOUNT SILENCING — ~20% of users (hash %5)
 			// have post-day-30 events removed. No flag.
 			if (userEvents && userEvents.length > 0) {
@@ -780,10 +762,10 @@ const config = {
 				});
 			}
 
-			// HOOK 5 + HOOK 10: DOCS MAGIC NUMBER (in-funnel, no flags)
+			// HOOK 5 + HOOK 10: DOCS MAGIC NUMBER (no flags)
 			// Sweet 4-7 documentation-viewed events → +40% extra cloned
 			// service-deployed events. Over 8+ → drop 25% of service-deployed
-			// events (over-reading; no shipping). No flag.
+			// events. No flag.
 			const docsCount = userEvents.filter(e => e.event === "documentation viewed").length;
 			const deployTemplate = userEvents.find(e => e.event === "service deployed");
 			if (docsCount >= 4 && docsCount <= 7 && deployTemplate) {
@@ -807,6 +789,40 @@ const config = {
 					}
 				}
 			}
+
+			// HOOK 7: FAILED DEPLOYMENT RECOVERY — find failed→success pairs
+			// in this user's pipeline events, multiply duration_sec by 1.5 on
+			// the recovery deploy. Full control via everything hook.
+			const pipelineEvents = userEvents
+				.filter(e => e.event === "deployment pipeline run")
+				.sort((a, b) => a.time.localeCompare(b.time));
+			for (let i = 1; i < pipelineEvents.length; i++) {
+				if (pipelineEvents[i - 1].status === "failed" && pipelineEvents[i].status === "success") {
+					pipelineEvents[i].duration_sec = Math.floor((pipelineEvents[i].duration_sec || 300) * 1.5);
+				}
+			}
+
+			// HOOK 9: INCIDENT RESPONSE TTC — enterprise resolves faster,
+			// startup resolves slower. Scale the time gap between alert
+			// triggered → acknowledged → resolved for this user.
+			const segment = profile?.company_size;
+			const ttcFactor = (
+				segment === "enterprise" ? 0.5 :
+				segment === "startup" ? 1.8 :
+				1.0
+			);
+			if (ttcFactor !== 1.0) {
+				const alertEvents = userEvents
+					.filter(e => e.event === "alert triggered" || e.event === "alert acknowledged" || e.event === "alert resolved")
+					.sort((a, b) => a.time.localeCompare(b.time));
+				for (let i = 1; i < alertEvents.length; i++) {
+					const prev = dayjs(alertEvents[i - 1].time);
+					const curr = dayjs(alertEvents[i].time);
+					const gap = curr.diff(prev);
+					const newGap = Math.round(gap * ttcFactor);
+					alertEvents[i].time = prev.add(newGap, "milliseconds").toISOString();
+				}
+			}
 		}
 
 		// HOOK 8: ENTERPRISE VS STARTUP (user) — company size determines