@ak--47/dungeon-master 1.2.3 → 1.3.1

package/dungeons/vertical/dating.js

@@ -0,0 +1,744 @@
+// ── TWEAK THESE ──
+const SEED = "meetcute";
+const num_days = 120;
+const num_users = 30_000;
+const avg_events_per_user_per_day = 1.5;
+let token = "your-mixpanel-token";
+
+// ── env overrides ──
+if (process.env.MP_TOKEN) token = process.env.MP_TOKEN;
+
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+import "dotenv/config";
+import * as u from "../../lib/utils/utils.js";
+import * as v from "ak-tools";
+
+dayjs.extend(utc);
+const chance = u.initChance(SEED);
+/** @typedef  {import("../../types").Dungeon} Config */
+
+/*
+ * =====================================================================================
+ * DATASET OVERVIEW
+ * =====================================================================================
+ *
+ * MeetCute — a swipe-based dating app (Hinge/Tinder-style) with profile
+ * prompts, photo verification, matchmaking, messaging, and premium tiers.
+ *
+ * CORE LOOP:
+ * Users create a profile with photos and prompts, swipe on potential
+ * matches, receive matches, message matches, exchange phone numbers,
+ * and schedule dates. Premium subscribers get boosts, super-likes,
+ * and see-who-liked-you.
+ *
+ * - 8,000 users over 120 days
+ * - ~720,000 base events across 17 event types
+ * - 4 funnels (onboarding, match flow, date funnel, monetization)
+ * - 3 subscription tiers: Free, Premium, Elite
+ *
+ * Key entities:
+ * - swipe_source: feed / discover / boost / nearby
+ * - subscription: Free / Premium / Elite
+ * - venue_type: coffee / dinner / drinks / activity / virtual
+ * - prompt_type: icebreaker / opinion / hypothetical / personal / creative
+ *
+ * =====================================================================================
+ */
+
+/*
+ * =====================================================================================
+ * ANALYTICS HOOKS (9 hooks)
+ * =====================================================================================
+ *
+ * NOTE: All cohort effects are HIDDEN — no flag stamping. Discoverable via
+ * behavioral cohorts, raw-prop breakdowns, or funnel analysis.
+ *
+ * -------------------------------------------------------------------------------------
+ * 1. PHOTO MAGIC NUMBER (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Sweet 2-5 photos uploaded → 2-4 extra cloned match-received events
+ * per existing match. Over 6+ photos → match_score drops 35% on match-received
+ * events (over-curated profile reads as fake; quality matches don't trust it).
+ * No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Matches per User by Photo-Count Bucket
+ *   - Cohort A: users with 2-5 "photo uploaded"
+ *   - Cohort B: users with 0-1
+ *   - Event: "match received" → Total per user
+ *   - Expected: A ~ 2-3x B
+ *
+ *   Report 2: Avg match_score on Heavy Photo Uploaders
+ *   - Cohort C: users with >= 6 "photo uploaded"
+ *   - Cohort A: users with 2-5
+ *   - Event: "match received" → AVG of match_score
+ *   - Expected: C ~ 0.65x A (35% lower match quality)
+ *
+ * REAL-WORLD ANALOGUE: A few good photos signal authenticity; too many
+ * curated shots read as catfish or staged.
+ *
+ * -------------------------------------------------------------------------------------
+ * 2. WEEKEND SWIPE SURGE (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Sunday 18-23 UTC swipes get 1.5x duplication. No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Swipe Volume by Day of Week
+ *   - Insights > "swipe right" → Total → Breakdown: Day of Week
+ *   - Expected: Sunday taller than other days
+ *
+ * REAL-WORLD ANALOGUE: Sunday Scaries drive swipe activity.
+ *
+ * -------------------------------------------------------------------------------------
+ * 3. SUPER-LIKE EFFECT (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Each is_super_like=true swipe clones 3 extra match-received events
+ * within 5-120 minutes. No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Super-Like to Match Funnel
+ *   - Funnels > "swipe right" (filter: is_super_like=true) → "match received"
+ *   - vs same with is_super_like=false
+ *   - Expected: super-like funnel ~ 3x higher conversion
+ *
+ * REAL-WORLD ANALOGUE: Super-likes dramatically lift match rates.
+ *
+ * -------------------------------------------------------------------------------------
+ * 4. PREMIUM MATCH BOOST (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Premium subscribers get 2x match events; Elite get 4x + cloned
+ * profile-viewed events (see-who-liked-you). Reads subscription from profile.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Matches by Subscription Tier
+ *   - Insights > "match received" → Total per user → Breakdown: subscription
+ *   - Expected: Free ~ 1x, Premium ~ 2x, Elite ~ 4x
+ *
+ * REAL-WORLD ANALOGUE: Premium tiers boost visibility.
+ *
+ * -------------------------------------------------------------------------------------
+ * 5. GHOSTING CHURN (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with match-received but no message-sent within 48 hours lose
+ * 80% of post-match events. No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Retention by Messaging Behavior
+ *   - Retention starting "match received"
+ *   - Cohort A: users with >= 1 "message sent" within 48 hours of match
+ *   - Cohort B: rest
+ *   - Expected: B drops sharply
+ *
+ * REAL-WORLD ANALOGUE: Non-responders churn.
+ *
+ * -------------------------------------------------------------------------------------
+ * 6. BIO + PROMPT POWER USERS (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with bio-updated AND 3+ prompt-answered events get 3 extra
+ * cloned date-scheduled events per existing. No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Dates per User by Profile Effort
+ *   - Cohort A: users with bio-updated AND >= 3 "prompt answered"
+ *   - Cohort B: rest
+ *   - Event: "date scheduled" → Total per user
+ *   - Expected: A ~ 4x B
+ *
+ * REAL-WORLD ANALOGUE: Profile effort signals serious intent.
+ *
+ * -------------------------------------------------------------------------------------
+ * 7. VALENTINE'S DAY SPIKE (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Days 58-63 (V-Day window): profile-created events cloned 3x and
+ * premium-upgrade events cloned 5x. No flag — discover via line chart by day.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Signup Volume Over Time
+ *   - Insights > "profile created" → Total → Line by day
+ *   - Expected: spike ~ 3x days 58-63
+ *
+ * REAL-WORLD ANALOGUE: Love is expensive.
+ *
+ * -------------------------------------------------------------------------------------
+ * 8. OFF-APP RETENTION (everything)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with phone-exchanged OR date-scheduled in first 14 days
+ * get extra cloned app-open + swipe events past day 30. Non-milestone
+ * users lose 80% of post-day-30 events. No flag.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Retention by Milestone Cohort
+ *   - Cohort A: users with phone-exchanged OR date-scheduled in first 14 days
+ *   - Cohort B: rest
+ *   - Expected: A ~ 60% D30 retention vs B ~ 20%
+ *
+ * REAL-WORLD ANALOGUE: Once they find someone IRL, app becomes irrelevant.
+ *
+ * -------------------------------------------------------------------------------------
+ * 9. MATCH FLOW TIME-TO-CONVERT (funnel-post)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Elite users complete swipe→match→message funnel 1.4x faster
+ * (factor 0.71 on inter-event gaps); Free users 1.4x slower (factor 1.4).
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Match Flow Median Time-to-Convert by Tier
+ *   - Funnels > "swipe right" → "match received" → "message sent"
+ *   - Measure: Median time to convert
+ *   - Breakdown: subscription
+ *   - Expected: Elite ~ 0.71x; Free ~ 1.4x
+ *
+ *   NOTE (funnel-post measurement): visible only via Mixpanel funnel
+ *   median TTC. Cross-event MIN→MIN SQL queries on raw events do NOT
+ *   show this — funnel-post adjusts gaps within funnel instances, not
+ *   across the user's full event history.
+ *
+ * REAL-WORLD ANALOGUE: Premium notifications + boost surface matches faster.
+ *
+ * =====================================================================================
+ * EXPECTED METRICS SUMMARY
+ * =====================================================================================
+ *
+ * Hook                        | Metric               | Baseline | Effect   | Ratio
+ * ----------------------------|----------------------|----------|----------|------
+ * Photo Magic Number          | sweet matches/user   | 1x       | ~ 1.7x   | 1.7x
+ * Photo Magic Number          | over matches/user    | 1x       | 0.7x     | -30%
+ * Weekend Swipe Surge         | Sunday swipes        | 1x       | ~ 1.5x   | 1.5x
+ * Super-Like Effect           | matches from super   | 1x       | 3x       | 3x
+ * Premium Match Boost         | matches (Elite)      | 1x       | 4x       | 4x
+ * Ghosting Churn              | post-match retention | 100%     | 20%      | 0.2x
+ * Bio + Prompt Power Users    | dates/user           | 1x       | 4x       | 4x
+ * Valentine's Day Spike       | signups days 58-63   | 1x       | 3x       | 3x
+ * Off-App Retention           | D30 retention        | ~ 20%    | ~ 60%    | 3x
+ * Match Flow T2C              | median min by tier   | 1x       | 0.71x/1.4x| ~ 2x range
+ */
+
+/** @type {Config} */
+const config = {
+	token,
+	seed: SEED,
+	datasetStart: "2026-01-01T00:00:00Z",
+	datasetEnd: "2026-04-28T23:59:59Z",
+	// numDays: num_days,
+	avgEventsPerUserPerDay: avg_events_per_user_per_day,
+	numUsers: num_users,
+	hasAnonIds: false,
+	hasSessionIds: true,
+	format: "json",
+	gzip: true,
+	alsoInferFunnels: false,
+	hasLocation: true,
+	hasAndroidDevices: true,
+	hasIOSDevices: true,
+	hasDesktopDevices: false,
+	hasBrowser: false,
+	hasCampaigns: false,
+	isAnonymous: false,
+	hasAdSpend: false,
+	hasAvatar: true,
+	concurrency: 1,
+	writeToDisk: false,
+	soup: "growth",
+
+	// ── Events (17) ──────────────────────────────────────────
+	events: [
+		{
+			event: "profile created",
+			weight: 1,
+			isFirstEvent: true,
+			properties: {
+				age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
+				gender: ["Male", "Male", "Female", "Female", "Non-binary"],
+				looking_for: ["Men", "Women", "Everyone"],
+			},
+		},
+		{
+			event: "photo uploaded",
+			weight: 12,
+			properties: {
+				photo_number: u.weighNumRange(1, 6, 0.5, 2),
+				has_face: [true, true, true, true, false],
+			},
+		},
+		{
+			event: "bio updated",
+			weight: 2,
+			properties: {
+				bio_length: u.weighNumRange(10, 500, 0.4, 120),
+			},
+		},
+		{
+			event: "prompt answered",
+			weight: 3,
+			properties: {
+				prompt_type: ["icebreaker", "opinion", "hypothetical", "personal", "creative"],
+				answer_length: u.weighNumRange(10, 300, 0.4, 80),
+			},
+		},
+		{
+			event: "swipe right",
+			weight: 10,
+			properties: {
+				is_super_like: [false, false, false, false, false, false, false, false, false, true],
+				swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
+			},
+		},
+		{
+			event: "swipe left",
+			weight: 8,
+			properties: {
+				swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
+			},
+		},
+		{
+			event: "match received",
+			weight: 4,
+			properties: {
+				match_score: u.weighNumRange(50, 100, 0.5, 75),
+			},
+		},
+		{
+			event: "message sent",
+			weight: 6,
+			properties: {
+				message_length: u.weighNumRange(1, 500, 0.3, 40),
+				has_emoji: [false, false, true, true, true],
+				response_time_mins: u.weighNumRange(1, 1440, 0.3, 30),
+			},
+		},
+		{
+			event: "message received",
+			weight: 5,
+			properties: {
+				message_length: u.weighNumRange(1, 500, 0.3, 50),
+			},
+		},
+		{
+			event: "phone number exchanged",
+			weight: 1,
+			properties: {
+				exchange_method: ["in_chat", "in_chat", "voice_call", "video_call"],
+			},
+		},
+		{
+			event: "date scheduled",
+			weight: 1,
+			properties: {
+				venue_type: ["coffee", "dinner", "drinks", "activity", "virtual"],
+			},
+		},
+		{
+			event: "profile viewed",
+			weight: 5,
+			properties: {
+				viewer_source: ["feed", "discover", "liked_you", "nearby"],
+			},
+		},
+		{
+			event: "premium upgrade",
+			weight: 1,
+			properties: {
+				plan: ["Premium", "Premium", "Premium", "Elite"],
+				price_usd: [14.99, 14.99, 14.99, 29.99],
+			},
+		},
+		{
+			event: "premium cancelled",
+			weight: 1,
+			isStrictEvent: true,
+			properties: {
+				cancel_reason: ["found_someone", "too_expensive", "not_enough_matches", "bad_experience", "taking_a_break"],
+				subscription_duration_days: u.weighNumRange(7, 365, 0.3, 30),
+			},
+		},
+		{
+			event: "boost activated",
+			weight: 2,
+			properties: {
+				boost_type: ["standard", "super"],
+				boost_duration_mins: [15, 30, 30, 60],
+			},
+		},
+		{
+			event: "report user",
+			weight: 1,
+			isStrictEvent: true,
+			properties: {
+				report_reason: ["fake_profile", "inappropriate_photos", "harassment", "spam", "underage"],
+			},
+		},
+		{
+			event: "app opened",
+			weight: 8,
+			properties: {
+				session_duration_mins: u.weighNumRange(1, 120, 0.3, 8),
+			},
+		},
+	],
+
+	// ── Funnels (4) ──────────────────────────────────────────
+	funnels: [
+		{
+			name: "Onboarding",
+			sequence: ["profile created", "photo uploaded", "swipe right"],
+			conversionRate: 75,
+			order: "sequential",
+			isFirstFunnel: true,
+			timeToConvert: 1,
+			weight: 3,
+		},
+		{
+			name: "Match Flow",
+			sequence: ["swipe right", "match received", "message sent"],
+			conversionRate: 50,
+			order: "sequential",
+			timeToConvert: 24,
+			weight: 6,
+		},
+		{
+			name: "Date Funnel",
+			sequence: ["message sent", "phone number exchanged", "date scheduled"],
+			conversionRate: 25,
+			order: "sequential",
+			timeToConvert: 72,
+			weight: 3,
+		},
+		{
+			name: "Monetization",
+			sequence: ["app opened", "boost activated", "premium upgrade"],
+			conversionRate: 20,
+			order: "sequential",
+			timeToConvert: 48,
+			weight: 2,
+		},
+	],
+
+	// ── SuperProps ──────────────────────────────────────────
+	superProps: {
+		subscription: ["Free", "Free", "Free", "Premium", "Elite"],
+		Platform: ["ios", "ios", "android"],
+	},
+
+	// ── UserProps ──────────────────────────────────────────
+	userProps: {
+		subscription: ["Free", "Free", "Free", "Premium", "Elite"],
+		age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
+		gender: ["Male", "Male", "Female", "Female", "Non-binary"],
+		looking_for: ["Men", "Women", "Everyone"],
+		photo_count: u.weighNumRange(0, 8, 0.4, 3),
+		total_matches: u.weighNumRange(0, 200, 0.3, 15),
+		total_messages_sent: u.weighNumRange(0, 500, 0.3, 30),
+		profile_completeness: ["incomplete", "incomplete", "basic", "basic", "complete"],
+		Platform: ["ios", "ios", "android"],
+	},
+
+	// ── SCD Props ──────────────────────────────────────────
+	scdProps: {
+		subscription_tier: {
+			values: ["Free", "Premium", "Elite"],
+			frequency: "month",
+			timing: "fuzzy",
+			max: 6,
+		},
+	},
+
+	groupKeys: [],
+	groupProps: {},
+	mirrorProps: {},
+	lookupTables: [],
+
+	hook: function (record, type, meta) {
+
+		// HOOK 9 (T2C): MATCH FLOW TIME-TO-CONVERT (funnel-post)
+		// Elite users complete swipe→match→message funnel 1.4x faster
+		// (factor 0.71); Free users 1.4x slower (factor 1.4).
+		if (type === "funnel-post") {
+			const segment = meta?.profile?.subscription;
+			if (Array.isArray(record) && record.length > 1) {
+				const factor = (
+					segment === "Elite" ? 0.71 :
+					segment === "Free" ? 1.4 :
+					1.0
+				);
+				if (factor !== 1.0) {
+					for (let i = 1; i < record.length; i++) {
+						const prev = dayjs(record[i - 1].time);
+						const newGap = Math.round(dayjs(record[i].time).diff(prev) * factor);
+						record[i].time = prev.add(newGap, "milliseconds").toISOString();
+					}
+				}
+			}
+		}
+
+		// ─── EVERYTHING-LEVEL HOOKS ──────────────────────────────────────
+
+		if (type === "everything") {
+			const datasetStart = dayjs.unix(meta.datasetStart);
+			const VDAY_WINDOW_START = datasetStart.add(58, "days");
+			const VDAY_WINDOW_END = datasetStart.add(63, "days");
+			const events = record;
+			if (!events || events.length === 0) return record;
+
+			const profile = meta.profile || {};
+
+			events.forEach(e => {
+				if (profile.subscription) e.subscription = profile.subscription;
+				if (profile.platform) e.platform = profile.platform;
+			});
+
+			let photoUploadCount = 0;
+			let promptAnsweredCount = 0;
+			let hasBioUpdated = false;
+			const matchEvents = [];
+			const messageSentEvents = [];
+			const superLikeEvents = [];
+			let hasPhoneExchangedEarly = false;
+			let hasDateScheduledEarly = false;
+			let firstEventTime = null;
+
+			events.forEach(event => {
+				if (!firstEventTime || dayjs(event.time).isBefore(dayjs(firstEventTime))) {
+					firstEventTime = event.time;
+				}
+				if (event.event === "photo uploaded") photoUploadCount++;
+				if (event.event === "prompt answered") promptAnsweredCount++;
+				if (event.event === "bio updated") hasBioUpdated = true;
+				if (event.event === "match received") matchEvents.push(event);
+				if (event.event === "message sent") messageSentEvents.push(event);
+				if (event.event === "swipe right" && event.is_super_like === true) superLikeEvents.push(event);
+			});
+
+			if (firstEventTime) {
+				const earlyWindow = dayjs(firstEventTime).add(14, "days");
+				events.forEach(event => {
+					const t = dayjs(event.time);
+					if (t.isBefore(earlyWindow)) {
+						if (event.event === "phone number exchanged") hasPhoneExchangedEarly = true;
+						if (event.event === "date scheduled") hasDateScheduledEarly = true;
+					}
+				});
+			}
+
+			// HOOK 1 + HOOK 9: PHOTO MAGIC NUMBER (no flags)
+			// Sweet 2-5 photos → clone 2-4 extra match events per existing.
+			// Over 6+ photos → drop match_score by 35% on match received events
+			// (over-curated profile reads as fake/staged).
+			if (photoUploadCount >= 2 && photoUploadCount <= 5 && matchEvents.length > 0) {
+				const matchTemplate = matchEvents[0];
+				matchEvents.forEach(m => {
+					const extras = chance.integer({ min: 2, max: 4 });
+					for (let i = 0; i < extras; i++) {
+						events.push({
+							...matchTemplate,
+							time: dayjs(m.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
+							user_id: m.user_id,
+							match_score: chance.integer({ min: 60, max: 98 }),
+						});
+					}
+				});
+			} else if (photoUploadCount >= 6) {
+				events.forEach(e => {
+					if (e.event === "match received" && typeof e.match_score === "number") {
+						e.match_score = Math.max(20, Math.round(e.match_score * 0.65));
+					}
+				});
+			}
+
+			// HOOK 2: WEEKEND SWIPE SURGE — Sunday 18-23 UTC swipes get cloned
+			// 1.5x. No flag — discover via day-of-week chart.
+			for (let idx = events.length - 1; idx >= 0; idx--) {
+				const event = events[idx];
+				if (event.event === "swipe right") {
+					const dow = new Date(event.time).getUTCDay();
+					const hr = new Date(event.time).getUTCHours();
+					if (dow === 0 && hr >= 18 && hr <= 23) {
+						const etime = dayjs(event.time);
+						events.push({
+							...event,
+							time: etime.add(chance.integer({ min: 1, max: 30 }), "minutes").toISOString(),
+							user_id: event.user_id,
+						});
+						if (chance.bool({ likelihood: 50 })) {
+							events.push({
+								...event,
+								time: etime.add(chance.integer({ min: 5, max: 60 }), "minutes").toISOString(),
+								user_id: event.user_id,
+							});
+						}
+					}
+				}
+			}
+
+			// HOOK 3: SUPER-LIKE EFFECT — clone 3 extra match events per
+			// super-like, near in time. No flag — discover via funnel
+			// "swipe right where is_super_like=true" → "match received".
+			if (superLikeEvents.length > 0) {
+				const matchTemplate = matchEvents[0] || events[0];
+				superLikeEvents.forEach(sle => {
+					for (let i = 0; i < 3; i++) {
+						events.push({
+							...matchTemplate,
+							event: "match received",
+							time: dayjs(sle.time).add(chance.integer({ min: 5, max: 120 }), "minutes").toISOString(),
+							user_id: sle.user_id,
+							match_score: chance.integer({ min: 70, max: 99 }),
+						});
+					}
+				});
+			}
+
+			// HOOK 4: PREMIUM MATCH BOOST — Premium 2x, Elite 4x match events.
+			// Elite users also get profile-viewed events injected (see-who-liked-you).
+			// Reads subscription from profile.
+			const sub = profile.subscription;
+			if ((sub === "Premium" || sub === "Elite") && matchEvents.length > 0) {
+				const multiplier = sub === "Elite" ? 3 : 1;
+				const matchTemplate = matchEvents[0];
+				for (let i = 0; i < matchEvents.length * multiplier; i++) {
+					const sourceMatch = matchEvents[i % matchEvents.length];
+					events.push({
+						...matchTemplate,
+						time: dayjs(sourceMatch.time).add(chance.integer({ min: 10, max: 240 }), "minutes").toISOString(),
+						user_id: sourceMatch.user_id,
+						match_score: chance.integer({ min: 65, max: 99 }),
+					});
+				}
+				if (sub === "Elite") {
+					const viewTemplate = events.find(e => e.event === "profile viewed") || matchTemplate;
+					matchEvents.forEach(m => {
+						events.push({
+							...viewTemplate,
+							event: "profile viewed",
+							time: dayjs(m.time).subtract(chance.integer({ min: 10, max: 120 }), "minutes").toISOString(),
+							user_id: m.user_id,
+							viewer_source: "liked_you",
+						});
+					});
+				}
+			}
+
+			// HOOK 6: BIO + PROMPT POWER USERS — bio + 3+ prompts → 3 extra
+			// cloned date events per existing. No flag.
+			if (hasBioUpdated && promptAnsweredCount >= 3) {
+				const dateEvents = events.filter(e => e.event === "date scheduled");
+				if (dateEvents.length > 0) {
+					const dateTemplate = dateEvents[0];
+					const venueTypes = ["coffee", "dinner", "drinks", "activity", "virtual"];
+					for (let i = 0; i < dateEvents.length * 3; i++) {
+						const sourceDate = dateEvents[i % dateEvents.length];
+						events.push({
+							...dateTemplate,
+							time: dayjs(sourceDate.time).add(chance.integer({ min: 1, max: 72 }), "hours").toISOString(),
+							user_id: sourceDate.user_id,
+							venue_type: chance.pickone(venueTypes),
+						});
+					}
+				}
+			}
+
+			// HOOK 7: VALENTINE'S DAY SPIKE — clone profile-created events during
+			// days 58-63 (3x volume), plus clone premium-upgrade events 5x. No flag.
+			const vdaySignups = events.filter(e =>
+				e.event === "profile created" &&
+				dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
+				dayjs(e.time).isBefore(VDAY_WINDOW_END)
+			);
+			vdaySignups.forEach(signup => {
+				for (let i = 0; i < 2; i++) {
+					events.push({
+						...signup,
+						time: dayjs(signup.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
+						user_id: signup.user_id,
+					});
+				}
+			});
+
+			const vdayUpgrades = events.filter(e =>
+				e.event === "premium upgrade" &&
+				dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
+				dayjs(e.time).isBefore(VDAY_WINDOW_END)
+			);
+			if (vdayUpgrades.length > 0) {
+				const upgradeTemplate = vdayUpgrades[0];
+				vdayUpgrades.forEach(upgrade => {
+					for (let i = 0; i < 4; i++) {
+						events.push({
+							...upgradeTemplate,
+							time: dayjs(upgrade.time).add(chance.integer({ min: 1, max: 24 }), "hours").toISOString(),
+							user_id: upgrade.user_id,
+							plan: upgrade.plan,
+							price_usd: upgrade.price_usd,
+						});
+					}
+				});
+			}
+
+			// HOOK 8: OFF-APP RETENTION — users with phone-exchanged or
+			// date-scheduled in first 14 days get extra cloned app-open + swipe
+			// events past day 30. Non-milestone users lose 80% of post-day-30
+			// events. No flag.
+			if (firstEventTime) {
+				const day30 = dayjs(firstEventTime).add(30, "days");
+				const hasEarlyMilestone = hasPhoneExchangedEarly || hasDateScheduledEarly;
+				if (hasEarlyMilestone) {
+					const appOpenedTemplate = events.find(e => e.event === "app opened") || events[0];
+					const swipeTemplate = events.find(e => e.event === "swipe right") || events[0];
+					const postDay30Events = events.filter(e => dayjs(e.time).isAfter(day30));
+					if (postDay30Events.length < events.length * 0.3) {
+						const retentionCount = Math.floor(events.length * 0.3);
+						for (let i = 0; i < retentionCount; i++) {
+							const daysAfter = chance.integer({ min: 1, max: 60 });
+							const template = chance.bool({ likelihood: 50 }) ? appOpenedTemplate : swipeTemplate;
+							events.push({
+								...template,
+								time: day30.add(daysAfter, "days").add(chance.integer({ min: 0, max: 23 }), "hours").toISOString(),
+								user_id: template.user_id,
+							});
+						}
+					}
+				} else {
+					for (let i = events.length - 1; i >= 0; i--) {
+						if (dayjs(events[i].time).isAfter(day30) && chance.bool({ likelihood: 80 })) {
+							events.splice(i, 1);
+						}
+					}
+				}
+			}
+
+			// HOOK 5: GHOSTING CHURN — users with match but no message within
+			// 48hrs lose 80% of post-match events. No flag.
+			if (matchEvents.length > 0) {
+				let hasTimely = false;
+				for (const m of matchEvents) {
+					const matchTime = dayjs(m.time);
+					const deadline = matchTime.add(48, "hours");
+					for (const msg of messageSentEvents) {
+						const msgTime = dayjs(msg.time);
+						if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
+							hasTimely = true;
+							break;
+						}
+					}
+					if (hasTimely) break;
+				}
+				if (!hasTimely) {
+					const earliestMatch = matchEvents.reduce((min, m) =>
+						dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
+					);
+					const churnAfter = dayjs(earliestMatch.time);
+					for (let i = events.length - 1; i >= 0; i--) {
+						if (dayjs(events[i].time).isAfter(churnAfter) && chance.bool({ likelihood: 80 })) {
+							events.splice(i, 1);
+						}
+					}
+				}
+			}
+
+			return record;
+		}
+
+		return record;
+	},
+};
+
+export default config;