@ak--47/dungeon-master 1.2.2 → 1.3.0

package/dungeons/vertical/dating.js

@@ -0,0 +1,798 @@
+// ── TWEAK THESE ──
+const SEED = "meetcute";
+const num_days = 120;
+const num_users = 8_000;
+const avg_events_per_user_per_day = 0.75;
+let token = "your-mixpanel-token";
+
+// ── env overrides ──
+if (process.env.MP_TOKEN) token = process.env.MP_TOKEN;
+
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+import "dotenv/config";
+import * as u from "../../lib/utils/utils.js";
+import * as v from "ak-tools";
+
+dayjs.extend(utc);
+const chance = u.initChance(SEED);
+const NOW = dayjs();
+const DATASET_START = NOW.subtract(num_days, "days");
+
+/** @typedef  {import("../../types").Dungeon} Config */
+
+/*
+ * =====================================================================================
+ * DATASET OVERVIEW
+ * =====================================================================================
+ *
+ * MeetCute — a swipe-based dating app (Hinge/Tinder-style) with profile
+ * prompts, photo verification, matchmaking, messaging, and premium tiers.
+ *
+ * CORE LOOP:
+ * Users create a profile with photos and prompts, swipe on potential
+ * matches, receive matches, message matches, exchange phone numbers,
+ * and schedule dates. Premium subscribers get boosts, super-likes,
+ * and see-who-liked-you.
+ *
+ * - 8,000 users over 120 days
+ * - ~720,000 base events across 17 event types
+ * - 4 funnels (onboarding, match flow, date funnel, monetization)
+ * - 3 subscription tiers: Free, Premium, Elite
+ *
+ * Key entities:
+ * - swipe_source: feed / discover / boost / nearby
+ * - subscription: Free / Premium / Elite
+ * - venue_type: coffee / dinner / drinks / activity / virtual
+ * - prompt_type: icebreaker / opinion / hypothetical / personal / creative
+ *
+ * =====================================================================================
+ */
+
+/*
+ * =====================================================================================
+ * ANALYTICS HOOKS (8 hooks)
+ * =====================================================================================
+ *
+ * -------------------------------------------------------------------------------------
+ * 1. PHOTO UPLOAD CONVERSION (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with 4+ "photo uploaded" events get 5x more "match received"
+ * events injected (cloned from existing matches). complete_profile=true on
+ * those match events. Complete profiles are magnets.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Match Volume by Profile Completeness
+ *   - Insights > "match received" > Total per user > Breakdown: "complete_profile"
+ *   - Expected: complete_profile=true users have ~5x more matches
+ *
+ *   Report 2: Photo Count Correlation
+ *   - Insights > "photo uploaded" > Uniques > Compare to "match received" > Uniques
+ *   - Expected: strong positive correlation between photo uploads and matches
+ *
+ * -------------------------------------------------------------------------------------
+ * 2. WEEKEND SWIPE SURGE (event hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: On Sunday evenings (day=0, hour 18-23), "swipe right" events are
+ * duplicated 2.5x with weekend_surge=true. The Sunday Scaries drive swipes.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Swipe Volume by Day of Week
+ *   - Insights (bar) > "swipe right" > Total > Breakdown: Day of Week
+ *   - Expected: Sunday bar significantly taller than other days
+ *
+ *   Report 2: Weekend Surge Flag
+ *   - Insights (line) > "swipe right" > Total > Breakdown: "weekend_surge"
+ *   - Expected: weekend_surge=true events clustered on Sunday evenings
+ *
+ * -------------------------------------------------------------------------------------
+ * 3. SUPER-LIKE EFFECT (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: "swipe right" events with is_super_like=true generate 3x more
+ * "match received" events nearby in time. super_like_match=true on those
+ * matches. Super-likes dramatically improve match rates.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Match Rate by Super-Like
+ *   - Insights > "match received" > Total per user > Breakdown: "super_like_match"
+ *   - Expected: super_like_match=true concentrated among super-likers
+ *
+ *   Report 2: Super-Like Conversion
+ *   - Funnels > "swipe right" (filter: is_super_like=true) > "match received"
+ *   - Compare to: "swipe right" (filter: is_super_like=false) > "match received"
+ *   - Expected: super-like funnel ~3x higher conversion
+ *
+ * -------------------------------------------------------------------------------------
+ * 4. PREMIUM MATCH BOOST (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Premium subscribers get 2x "match received" events. Elite
+ * subscribers get 4x + injected "profile viewed" events (see-who-liked-you).
+ * premium_boost=true on injected events. Subscription pays off.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Matches by Subscription Tier
+ *   - Insights > "match received" > Total per user > Breakdown: user prop "subscription"
+ *   - Expected: Free ~baseline, Premium ~2x, Elite ~4x
+ *
+ *   Report 2: Profile Views (Elite Exclusive)
+ *   - Insights > "profile viewed" > Total > Breakdown: "premium_boost"
+ *   - Expected: premium_boost=true events only from Elite subscribers
+ *
+ * -------------------------------------------------------------------------------------
+ * 5. GHOSTING CHURN (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users who receive a match but send zero messages within 48 hours
+ * lose 70% of their events after the match date. ghosted=true stamped on
+ * remaining "app opened" events. Ghosters churn.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Retention by Messaging Behavior
+ *   - Retention > Starting: "match received" > Return: any event
+ *   - Segment: users who did "message sent" vs users who didn't
+ *   - Expected: non-messengers have ~70% lower retention
+ *
+ *   Report 2: Ghost Flag
+ *   - Insights (line) > "app opened" > Total > Breakdown: "ghosted"
+ *   - Expected: ghosted=true users trail off sharply after match date
+ *
+ * -------------------------------------------------------------------------------------
+ * 6. BIO + PROMPT POWER USERS (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with both "bio updated" AND 3+ "prompt answered" events
+ * get 4x "date scheduled" events. complete_profile_power=true on injected
+ * dates. Effort on profile = real dates.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Dates by Profile Effort
+ *   - Insights > "date scheduled" > Total per user > Breakdown: "complete_profile_power"
+ *   - Expected: complete_profile_power=true users schedule ~4x more dates
+ *
+ *   Report 2: Profile Effort Funnel
+ *   - Funnels > "bio updated" > "prompt answered" > "date scheduled"
+ *   - Expected: users completing all 3 have dramatically higher date rates
+ *
+ * -------------------------------------------------------------------------------------
+ * 7. VALENTINE'S DAY SPIKE (event + everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Day 60 = Feb 14. Days 58-63: "profile created" events 3x via
+ * cloned events (valentines=true). In everything hook, "premium upgrade"
+ * events 5x for users active during V-Day window. Love is expensive.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Signup Spike
+ *   - Insights (line) > "profile created" > Total > Daily
+ *   - Expected: sharp 3x spike around day 58-63
+ *
+ *   Report 2: Premium Upgrades Around V-Day
+ *   - Insights (line) > "premium upgrade" > Total > Breakdown: "valentines"
+ *   - Expected: 5x premium upgrades during V-Day window
+ *
+ * -------------------------------------------------------------------------------------
+ * 8. OFF-APP RETENTION (everything hook)
+ * -------------------------------------------------------------------------------------
+ * PATTERN: Users with "phone number exchanged" OR "date scheduled" in first
+ * 14 days maintain 60% D30 retention (extra events injected). Users without
+ * these milestones lose events after day 30 — the app becomes irrelevant
+ * once they find someone IRL.
+ *
+ * HOW TO FIND IT IN MIXPANEL:
+ *   Report 1: Retention by Milestone
+ *   - Retention > Starting: "profile created" > Return: any event
+ *   - Segment: users who did "date scheduled" in first 14 days vs not
+ *   - Expected: milestone users ~60% D30 retention vs ~20% for others
+ *
+ *   Report 2: Long-Term Engagement
+ *   - Insights (line) > "app opened" > Total per user > Weekly > Breakdown: user prop "subscription"
+ *   - Expected: after week 4, non-milestone users nearly disappear
+ *
+ * =====================================================================================
+ * EXPECTED METRICS SUMMARY
+ * =====================================================================================
+ *
+ * Hook                        | Metric               | Baseline | Effect   | Ratio
+ * ───────────────────────────-|──────────────────────-|──────────|──────────|──────
+ * Photo Upload Conversion     | matches/user          | ~3       | ~15      | 5x
+ * Weekend Swipe Surge         | Sunday swipes          | 1x       | 2.5x     | 2.5x
+ * Super-Like Effect           | matches from super     | 1x       | 3x       | 3x
+ * Premium Match Boost         | matches (Elite)        | 1x       | 4x       | 4x
+ * Ghosting Churn              | post-match retention   | 100%     | 30%      | 0.3x
+ * Bio + Prompt Power Users    | dates/user             | 1x       | 4x       | 4x
+ * Valentine's Day Spike       | signups (days 58-63)   | 1x       | 3x       | 3x
+ * Off-App Retention           | D30 retention          | ~20%     | ~60%     | 3x
+ *
+ * =====================================================================================
+ * ADVANCED ANALYSIS IDEAS
+ * =====================================================================================
+ *
+ * - Photo Conversion + Premium Boost: Do complete-profile Elite users compound
+ *   to 20x matches (5x photos * 4x Elite)?
+ * - Weekend Surge + Super-Like: Sunday evening super-likes should be the
+ *   highest-converting swipe segment.
+ * - Ghosting + Off-App Retention: Users who ghost AND never schedule a date
+ *   churn fastest — double negative retention effect.
+ * - Valentine's Spike + Monetization: V-Day signups who upgrade to Premium
+ *   within 7 days have the highest LTV window.
+ * - Bio/Prompt Power + Date Scheduling: Complete profile users schedule dates
+ *   at 4x the rate, but do they also have higher message response rates?
+ * - Cohort by age_range, gender, subscription tier, and signup week.
+ * - Funnel analysis: onboarding by gender, match flow by subscription,
+ *   date funnel by profile completeness.
+ * =====================================================================================
+ */
+
+/** @type {Config} */
+const config = {
+	token,
+	seed: SEED,
+	numDays: num_days,
+	avgEventsPerUserPerDay: avg_events_per_user_per_day,
+	numUsers: num_users,
+	hasAnonIds: false,
+	hasSessionIds: true,
+	format: "json",
+	gzip: true,
+	alsoInferFunnels: false,
+	hasLocation: true,
+	hasAndroidDevices: true,
+	hasIOSDevices: true,
+	hasDesktopDevices: false,
+	hasBrowser: false,
+	hasCampaigns: false,
+	isAnonymous: false,
+	hasAdSpend: false,
+	hasAvatar: true,
+	concurrency: 1,
+	writeToDisk: false,
+	soup: "growth",
+
+	// ── Events (17) ──────────────────────────────────────────
+	events: [
+		{
+			event: "profile created",
+			weight: 1,
+			isFirstEvent: true,
+			properties: {
+				age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
+				gender: ["Male", "Male", "Female", "Female", "Non-binary"],
+				looking_for: ["Men", "Women", "Everyone"],
+				valentines: [false],
+			},
+		},
+		{
+			event: "photo uploaded",
+			weight: 3,
+			properties: {
+				photo_number: u.weighNumRange(1, 6, 0.5, 2),
+				has_face: [true, true, true, true, false],
+			},
+		},
+		{
+			event: "bio updated",
+			weight: 2,
+			properties: {
+				bio_length: u.weighNumRange(10, 500, 0.4, 120),
+			},
+		},
+		{
+			event: "prompt answered",
+			weight: 3,
+			properties: {
+				prompt_type: ["icebreaker", "opinion", "hypothetical", "personal", "creative"],
+				answer_length: u.weighNumRange(10, 300, 0.4, 80),
+			},
+		},
+		{
+			event: "swipe right",
+			weight: 10,
+			properties: {
+				is_super_like: [false, false, false, false, false, false, false, false, false, true],
+				weekend_surge: [false],
+				swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
+			},
+		},
+		{
+			event: "swipe left",
+			weight: 8,
+			properties: {
+				swipe_source: ["feed", "feed", "feed", "discover", "boost", "nearby"],
+			},
+		},
+		{
+			event: "match received",
+			weight: 4,
+			properties: {
+				match_score: u.weighNumRange(50, 100, 0.5, 75),
+				complete_profile: [false],
+				super_like_match: [false],
+				premium_boost: [false],
+			},
+		},
+		{
+			event: "message sent",
+			weight: 6,
+			properties: {
+				message_length: u.weighNumRange(1, 500, 0.3, 40),
+				has_emoji: [false, false, true, true, true],
+				response_time_mins: u.weighNumRange(1, 1440, 0.3, 30),
+			},
+		},
+		{
+			event: "message received",
+			weight: 5,
+			properties: {
+				message_length: u.weighNumRange(1, 500, 0.3, 50),
+			},
+		},
+		{
+			event: "phone number exchanged",
+			weight: 1,
+			properties: {
+				exchange_method: ["in_chat", "in_chat", "voice_call", "video_call"],
+			},
+		},
+		{
+			event: "date scheduled",
+			weight: 1,
+			properties: {
+				venue_type: ["coffee", "dinner", "drinks", "activity", "virtual"],
+				complete_profile_power: [false],
+			},
+		},
+		{
+			event: "profile viewed",
+			weight: 5,
+			properties: {
+				viewer_source: ["feed", "discover", "liked_you", "nearby"],
+				premium_boost: [false],
+			},
+		},
+		{
+			event: "premium upgrade",
+			weight: 1,
+			properties: {
+				plan: ["Premium", "Premium", "Premium", "Elite"],
+				price_usd: [14.99, 14.99, 14.99, 29.99],
+				valentines: [false],
+			},
+		},
+		{
+			event: "premium cancelled",
+			weight: 1,
+			isStrictEvent: true,
+			properties: {
+				cancel_reason: ["found_someone", "too_expensive", "not_enough_matches", "bad_experience", "taking_a_break"],
+				subscription_duration_days: u.weighNumRange(7, 365, 0.3, 30),
+			},
+		},
+		{
+			event: "boost activated",
+			weight: 2,
+			properties: {
+				boost_type: ["standard", "super"],
+				boost_duration_mins: [15, 30, 30, 60],
+			},
+		},
+		{
+			event: "report user",
+			weight: 1,
+			isStrictEvent: true,
+			properties: {
+				report_reason: ["fake_profile", "inappropriate_photos", "harassment", "spam", "underage"],
+			},
+		},
+		{
+			event: "app opened",
+			weight: 8,
+			properties: {
+				session_duration_mins: u.weighNumRange(1, 120, 0.3, 8),
+				ghosted: [false],
+			},
+		},
+	],
+
+	// ── Funnels (4) ──────────────────────────────────────────
+	funnels: [
+		{
+			name: "Onboarding",
+			sequence: ["profile created", "photo uploaded", "swipe right"],
+			conversionRate: 75,
+			order: "sequential",
+			isFirstFunnel: true,
+			timeToConvert: 1,
+			weight: 3,
+		},
+		{
+			name: "Match Flow",
+			sequence: ["swipe right", "match received", "message sent"],
+			conversionRate: 50,
+			order: "sequential",
+			timeToConvert: 24,
+			weight: 6,
+		},
+		{
+			name: "Date Funnel",
+			sequence: ["message sent", "phone number exchanged", "date scheduled"],
+			conversionRate: 25,
+			order: "sequential",
+			timeToConvert: 72,
+			weight: 3,
+		},
+		{
+			name: "Monetization",
+			sequence: ["app opened", "boost activated", "premium upgrade"],
+			conversionRate: 20,
+			order: "sequential",
+			timeToConvert: 48,
+			weight: 2,
+		},
+	],
+
+	// ── SuperProps ──────────────────────────────────────────
+	superProps: {
+		subscription: ["Free", "Free", "Free", "Premium", "Elite"],
+		platform: ["ios", "ios", "android"],
+	},
+
+	// ── UserProps ──────────────────────────────────────────
+	userProps: {
+		subscription: ["Free", "Free", "Free", "Premium", "Elite"],
+		age_range: ["18-24", "25-29", "30-34", "35-39", "40+"],
+		gender: ["Male", "Male", "Female", "Female", "Non-binary"],
+		looking_for: ["Men", "Women", "Everyone"],
+		photo_count: u.weighNumRange(0, 8, 0.4, 3),
+		total_matches: u.weighNumRange(0, 200, 0.3, 15),
+		total_messages_sent: u.weighNumRange(0, 500, 0.3, 30),
+		profile_completeness: ["incomplete", "incomplete", "basic", "basic", "complete"],
+		platform: ["ios", "ios", "android"],
+	},
+
+	// ── SCD Props ──────────────────────────────────────────
+	scdProps: {
+		subscription_tier: {
+			values: ["Free", "Premium", "Elite"],
+			frequency: "month",
+			timing: "fuzzy",
+			max: 6,
+		},
+	},
+
+	groupKeys: [],
+	groupProps: {},
+	mirrorProps: {},
+	lookupTables: [],
+
+	// ── Hook Function ──────────────────────────────────────
+	hook: function (record, type, meta) {
+		const VALENTINES_DAY = DATASET_START.add(60, "days");
+		const VDAY_WINDOW_START = DATASET_START.add(58, "days");
+		const VDAY_WINDOW_END = DATASET_START.add(63, "days");
+
+		// ─── EVENT-LEVEL HOOKS ───────────────────────────────────────────
+
+		if (type === "event") {
+			const EVENT_TIME = dayjs(record.time);
+
+			// ── HOOK 2: WEEKEND SWIPE SURGE ─────────────────
+			// Tagging moved to everything hook (sessionization reassigns times after event hook)
+
+			// ── HOOK 7: VALENTINE'S DAY SPIKE (event part) ──
+			// Days 58-63: tag profile created events for 3x duplication
+			if (record.event === "profile created") {
+				if (EVENT_TIME.isAfter(VDAY_WINDOW_START) && EVENT_TIME.isBefore(VDAY_WINDOW_END)) {
+					record.valentines = true;
+				}
+			}
+		}
+
+		// ─── EVERYTHING-LEVEL HOOKS ──────────────────────────────────────
+
+		if (type === "everything") {
+			const events = record;
+			if (!events || events.length === 0) return record;
+
+			const profile = meta.profile || {};
+
+			// Stamp superProps from profile for consistency
+			events.forEach(e => {
+				if (profile.subscription) e.subscription = profile.subscription;
+				if (profile.platform) e.platform = profile.platform;
+			});
+
+			// ── First pass: scan user patterns ──
+			let photoUploadCount = 0;
+			let promptAnsweredCount = 0;
+			let hasBioUpdated = false;
+			let matchEvents = [];
+			let messageSentEvents = [];
+			let hasSuperLike = false;
+			let superLikeEvents = [];
+			let hasPhoneExchangedEarly = false;
+			let hasDateScheduledEarly = false;
+			let firstEventTime = null;
+
+			events.forEach(event => {
+				if (!firstEventTime || dayjs(event.time).isBefore(dayjs(firstEventTime))) {
+					firstEventTime = event.time;
+				}
+				if (event.event === "photo uploaded") photoUploadCount++;
+				if (event.event === "prompt answered") promptAnsweredCount++;
+				if (event.event === "bio updated") hasBioUpdated = true;
+				if (event.event === "match received") matchEvents.push(event);
+				if (event.event === "message sent") messageSentEvents.push(event);
+				if (event.event === "swipe right" && event.is_super_like === true) {
+					hasSuperLike = true;
+					superLikeEvents.push(event);
+				}
+			});
+
+			// Check early milestones (first 14 days)
+			if (firstEventTime) {
+				const earlyWindow = dayjs(firstEventTime).add(14, "days");
+				events.forEach(event => {
+					const t = dayjs(event.time);
+					if (t.isBefore(earlyWindow)) {
+						if (event.event === "phone number exchanged") hasPhoneExchangedEarly = true;
+						if (event.event === "date scheduled") hasDateScheduledEarly = true;
+					}
+				});
+			}
+
+			// ── HOOK 1: PHOTO UPLOAD CONVERSION ─────────────
+			// Users with 4+ photo uploads get 5x match events
+			if (photoUploadCount >= 4 && matchEvents.length > 0) {
+				const matchTemplate = matchEvents[0];
+				const extraMatches = matchEvents.length * 4; // 4 additional = 5x total
+				for (let i = 0; i < extraMatches; i++) {
+					const sourceMatch = matchEvents[i % matchEvents.length];
+					events.push({
+						...matchTemplate,
+						event: "match received",
+						time: dayjs(sourceMatch.time).add(chance.integer({ min: 1, max: 180 }), "minutes").toISOString(),
+						user_id: sourceMatch.user_id,
+						match_score: chance.integer({ min: 60, max: 98 }),
+						complete_profile: true,
+						super_like_match: false,
+						premium_boost: false,
+					});
+				}
+			}
+
+			// ── HOOK 2: WEEKEND SWIPE SURGE (everything part) ─
+			// Tag Sunday evening swipes AFTER sessionization has finalized times
+			events.forEach(event => {
+				if (event.event === "swipe right") {
+					const dow = new Date(event.time).getUTCDay();
+					const hr = new Date(event.time).getUTCHours();
+					if (dow === 0 && hr >= 18 && hr <= 23) {
+						event.weekend_surge = true;
+					}
+				}
+			});
+			// Duplicate weekend_surge=true swipes to create 2.5x volume
+			for (let idx = events.length - 1; idx >= 0; idx--) {
+				const event = events[idx];
+				if (event.event === "swipe right" && event.weekend_surge === true) {
+					// Add 1.5 extra copies on average (1 always + 50% chance of second)
+					const etime = dayjs(event.time);
+					events.push({
+						...event,
+						time: etime.add(chance.integer({ min: 1, max: 30 }), "minutes").toISOString(),
+						user_id: event.user_id,
+					});
+					if (chance.bool({ likelihood: 50 })) {
+						events.push({
+							...event,
+							time: etime.add(chance.integer({ min: 5, max: 60 }), "minutes").toISOString(),
+							user_id: event.user_id,
+						});
+					}
+				}
+			}
+
+			// ── HOOK 3: SUPER-LIKE EFFECT ───────────────────
+			// Super-likes generate 3x more matches nearby in time
+			if (hasSuperLike && superLikeEvents.length > 0) {
+				const matchTemplate = matchEvents.length > 0
+					? matchEvents[0]
+					: events.find(e => e.event === "swipe right") || events[0];
+
+				superLikeEvents.forEach(sle => {
+					for (let i = 0; i < 3; i++) {
+						events.push({
+							...matchTemplate,
+							event: "match received",
+							time: dayjs(sle.time).add(chance.integer({ min: 5, max: 120 }), "minutes").toISOString(),
+							user_id: sle.user_id,
+							match_score: chance.integer({ min: 70, max: 99 }),
+							complete_profile: false,
+							super_like_match: true,
+							premium_boost: false,
+						});
+					}
+				});
+			}
+
+			// ── HOOK 4: PREMIUM MATCH BOOST ─────────────────
+			// Premium: 2x matches. Elite: 4x matches + profile viewed (see-who-liked-you).
+			const sub = profile.subscription;
+			if ((sub === "Premium" || sub === "Elite") && matchEvents.length > 0) {
+				const multiplier = sub === "Elite" ? 3 : 1; // +3 = 4x total for Elite, +1 = 2x for Premium
+				const matchTemplate = matchEvents[0];
+
+				for (let i = 0; i < matchEvents.length * multiplier; i++) {
+					const sourceMatch = matchEvents[i % matchEvents.length];
+					events.push({
+						...matchTemplate,
+						event: "match received",
+						time: dayjs(sourceMatch.time).add(chance.integer({ min: 10, max: 240 }), "minutes").toISOString(),
+						user_id: sourceMatch.user_id,
+						match_score: chance.integer({ min: 65, max: 99 }),
+						complete_profile: false,
+						super_like_match: false,
+						premium_boost: true,
+					});
+				}
+
+				// Elite exclusive: inject "profile viewed" events (see-who-liked-you)
+				if (sub === "Elite") {
+					const viewTemplate = events.find(e => e.event === "profile viewed") || matchTemplate;
+					matchEvents.forEach(m => {
+						events.push({
+							...viewTemplate,
+							event: "profile viewed",
+							time: dayjs(m.time).subtract(chance.integer({ min: 10, max: 120 }), "minutes").toISOString(),
+							user_id: m.user_id,
+							viewer_source: "liked_you",
+							premium_boost: true,
+						});
+					});
+				}
+			}
+
+			// ── HOOK 6: BIO + PROMPT POWER USERS ────────────
+			// Users with bio updated AND 3+ prompts get 4x date scheduled
+			if (hasBioUpdated && promptAnsweredCount >= 3) {
+				const dateEvents = events.filter(e => e.event === "date scheduled");
+				if (dateEvents.length > 0) {
+					const dateTemplate = dateEvents[0];
+					const extraDates = dateEvents.length * 3; // +3 = 4x total
+					const venueTypes = ["coffee", "dinner", "drinks", "activity", "virtual"];
+					for (let i = 0; i < extraDates; i++) {
+						const sourceDate = dateEvents[i % dateEvents.length];
+						events.push({
+							...dateTemplate,
+							event: "date scheduled",
+							time: dayjs(sourceDate.time).add(chance.integer({ min: 1, max: 72 }), "hours").toISOString(),
+							user_id: sourceDate.user_id,
+							venue_type: chance.pickone(venueTypes),
+							complete_profile_power: true,
+						});
+					}
+				}
+			}
+
+			// ── HOOK 7: VALENTINE'S DAY SPIKE (everything part) ─
+			// 3x profile created events during V-Day window (via cloning tagged events)
+			const vdaySignups = events.filter(e => e.event === "profile created" && e.valentines === true);
+			vdaySignups.forEach(signup => {
+				for (let i = 0; i < 2; i++) { // +2 clones = 3x total
+					events.push({
+						...signup,
+						time: dayjs(signup.time).add(chance.integer({ min: 1, max: 48 }), "hours").toISOString(),
+						user_id: signup.user_id,
+						valentines: true,
+					});
+				}
+			});
+
+			// 5x premium upgrade events for users active during V-Day window
+			const vdayUpgrades = events.filter(e =>
+				e.event === "premium upgrade" &&
+				dayjs(e.time).isAfter(VDAY_WINDOW_START) &&
+				dayjs(e.time).isBefore(VDAY_WINDOW_END)
+			);
+			if (vdayUpgrades.length > 0) {
+				const upgradeTemplate = vdayUpgrades[0];
+				vdayUpgrades.forEach(upgrade => {
+					for (let i = 0; i < 4; i++) { // +4 clones = 5x total
+						events.push({
+							...upgradeTemplate,
+							event: "premium upgrade",
+							time: dayjs(upgrade.time).add(chance.integer({ min: 1, max: 24 }), "hours").toISOString(),
+							user_id: upgrade.user_id,
+							plan: upgrade.plan,
+							price_usd: upgrade.price_usd,
+							valentines: true,
+						});
+					}
+				});
+			}
+
+			// ── HOOK 5: GHOSTING CHURN ──────────────────────
+			// Users with match but no message within 48 hours → lose 70% of later events
+			let isGhoster = false;
+			if (matchEvents.length > 0) {
+				// Check if any match has a message within 48 hours
+				let hasTimely = false;
+				for (const m of matchEvents) {
+					const matchTime = dayjs(m.time);
+					const deadline = matchTime.add(48, "hours");
+					for (const msg of messageSentEvents) {
+						const msgTime = dayjs(msg.time);
+						if (msgTime.isAfter(matchTime) && msgTime.isBefore(deadline)) {
+							hasTimely = true;
+							break;
+						}
+					}
+					if (hasTimely) break;
+				}
+
+				if (!hasTimely) {
+					isGhoster = true;
+					// Find earliest match time as churn reference point
+					const earliestMatch = matchEvents.reduce((min, m) =>
+						dayjs(m.time).isBefore(dayjs(min.time)) ? m : min
+					);
+					const churnAfter = dayjs(earliestMatch.time);
+
+					for (let i = events.length - 1; i >= 0; i--) {
+						const evt = events[i];
+						if (dayjs(evt.time).isAfter(churnAfter)) {
+							if (chance.bool({ likelihood: 70 })) {
+								events.splice(i, 1);
+							} else if (evt.event === "app opened") {
+								evt.ghosted = true;
+							}
+						}
+					}
+				}
+			}
+
+			// ── HOOK 8: OFF-APP RETENTION ───────────────────
+			// Users with phone exchange or date in first 14 days: 60% D30 retention
+			// Others: lose events after day 30
+			if (firstEventTime) {
+				const day30 = dayjs(firstEventTime).add(30, "days");
+				const hasEarlyMilestone = hasPhoneExchangedEarly || hasDateScheduledEarly;
+
+				if (hasEarlyMilestone) {
+					// Good retention: inject extra events after day 30 to sustain engagement
+					const appOpenedTemplate = events.find(e => e.event === "app opened") || events[0];
+					const swipeTemplate = events.find(e => e.event === "swipe right") || events[0];
+					const postDay30Events = events.filter(e => dayjs(e.time).isAfter(day30));
+
+					// If they don't have enough post-day30 events, inject some
+					if (postDay30Events.length < events.length * 0.3) {
+						const retentionCount = Math.floor(events.length * 0.3);
+						for (let i = 0; i < retentionCount; i++) {
+							const daysAfter = chance.integer({ min: 1, max: 60 });
+							const template = chance.bool({ likelihood: 50 }) ? appOpenedTemplate : swipeTemplate;
+							events.push({
+								...template,
+								time: day30.add(daysAfter, "days").add(chance.integer({ min: 0, max: 23 }), "hours").toISOString(),
+								user_id: template.user_id,
+							});
+						}
+					}
+				} else {
+					// No milestone: churn after day 30
+					for (let i = events.length - 1; i >= 0; i--) {
+						const evt = events[i];
+						if (dayjs(evt.time).isAfter(day30)) {
+							// Keep ~20% of events (remove ~80%) to simulate natural drop-off
+							if (chance.bool({ likelihood: 80 })) {
+								events.splice(i, 1);
+							}
+						}
+					}
+				}
+			}
+
+			return record;
+		}
+
+		return record;
+	},
+};
+
+export default config;