@ak--47/dungeon-master 1.1.0 → 1.2.1

package/dungeons/vertical/fitness-schema.json

@@ -392,6 +392,9 @@
     },
     {
       "event": "account deactivated",
+      "isChurnEvent": true,
+      "returnLikelihood": 0.15,
+      "isStrictEvent": true,
       "properties": {
         "reason": [
           "lost_motivation",
@@ -403,52 +406,6 @@
       }
     }
   ],
-  "superProps": {
-    "platform": [
-      "ios",
-      "android"
-    ],
-    "workout_type": [
-      "strength",
-      "cardio",
-      "yoga",
-      "hiit",
-      "running",
-      "cycling"
-    ]
-  },
-  "userProps": {
-    "fitness_level": [
-      "beginner"
-    ],
-    "segment": [
-      "casual"
-    ],
-    "streak_days": [
-      0
-    ],
-    "total_workouts": {
-      "$range": [
-        0,
-        0
-      ]
-    },
-    "preferred_workout": [
-      "strength",
-      "cardio",
-      "yoga",
-      "hiit",
-      "running",
-      "cycling"
-    ],
-    "goal": [
-      "weight_loss",
-      "muscle_gain",
-      "endurance",
-      "flexibility",
-      "general_health"
-    ]
-  },
   "funnels": [
     {
       "sequence": [
@@ -457,6 +414,7 @@
         "workout planned",
         "workout completed"
       ],
+      "name": "Onboarding",
       "isFirstFunnel": true,
       "conversionRate": 45,
       "timeToConvert": 72,
@@ -468,6 +426,7 @@
         "workout completed",
         "progress checked"
       ],
+      "name": "Workout Loop",
       "conversionRate": 45,
       "timeToConvert": 48,
       "weight": 5
@@ -478,6 +437,7 @@
         "leaderboard viewed",
         "challenge joined"
       ],
+      "name": "Social Engagement",
       "conversionRate": 35,
       "timeToConvert": 96,
       "weight": 3
@@ -489,6 +449,7 @@
         "challenge completed",
         "achievement unlocked"
       ],
+      "name": "Challenge Completion",
       "conversionRate": 30,
       "timeToConvert": 336,
       "weight": 2
@@ -500,9 +461,70 @@
         "workout completed",
         "progress checked"
       ],
+      "name": "Coaching Path",
       "conversionRate": 50,
       "timeToConvert": 72,
       "weight": 2
     }
-  ]
+  ],
+  "superProps": {
+    "Platform": [
+      "ios",
+      "android"
+    ],
+    "workout_type": [
+      "strength",
+      "cardio",
+      "yoga",
+      "hiit",
+      "running",
+      "cycling"
+    ]
+  },
+  "userProps": {
+    "fitness_level": [
+      "beginner"
+    ],
+    "segment": [
+      "casual"
+    ],
+    "streak_days": [
+      0
+    ],
+    "total_workouts": {
+      "$range": [
+        0,
+        0
+      ]
+    },
+    "preferred_workout": [
+      "strength",
+      "cardio",
+      "yoga",
+      "hiit",
+      "running",
+      "cycling"
+    ],
+    "goal": [
+      "weight_loss",
+      "muscle_gain",
+      "endurance",
+      "flexibility",
+      "general_health"
+    ]
+  },
+  "scdProps": {
+    "fitness_level": {
+      "type": "user",
+      "frequency": "month",
+      "timing": "fuzzy",
+      "max": 8,
+      "values": [
+        "beginner",
+        "intermediate",
+        "advanced",
+        "elite"
+      ]
+    }
+  }
 }

package/dungeons/vertical/fitness.js

@@ -1,15 +1,22 @@
+// ── TWEAK THESE ──
+const SEED = "dm4-fitness";
+const num_days = 100;
+const num_users = 5_000;
+const avg_events_per_user = 120;
+let token = "your-mixpanel-token";
+
+// ── env overrides ──
+if (process.env.MP_TOKEN) token = process.env.MP_TOKEN;
+
 import dayjs from "dayjs";
 import utc from "dayjs/plugin/utc.js";
 import "dotenv/config";
 import * as u from "../../lib/utils/utils.js";
 
-const SEED = "dm4-fitness";
 dayjs.extend(utc);
 const chance = u.initChance(SEED);
-const num_users = 5_000;
-const days = 100;
 const NOW = dayjs();
-const DATASET_START = NOW.subtract(days, "days");
+const DATASET_START = NOW.subtract(num_days, "days");
 
 /** @typedef  {import("../../types").Dungeon} Config */
 
@@ -219,12 +226,12 @@ const DATASET_START = NOW.subtract(days, "days");
  * consistency to build credibility with their clients.
  *
  * ───────────────────────────────────────────────────────────────
- * 8. ANNUAL SUBSCRIBER WORKOUT FUNNEL LIFT (funnel-pre hook)
+ * 8. ANNUAL SUBSCRIBER WORKOUT FUNNEL LIFT (everything hook)
  * ───────────────────────────────────────────────────────────────
  *
- * PATTERN: Users with subscription_tier "annual" or "family"
- * get 1.4x conversion rate through the Workout Loop funnel.
- * Annual commitment correlates with follow-through.
+ * PATTERN: Free/monthly-tier users lose ~30% of "progress checked"
+ * events (last step of the Workout Loop funnel), simulating lower
+ * follow-through. Annual/family subscribers retain all events.
  *
  * HOW TO FIND IT IN MIXPANEL:
  *
@@ -255,10 +262,10 @@ const DATASET_START = NOW.subtract(days, "days");
 
 /** @type {Config} */
 const config = {
-	token: "",
+	token,
 	seed: SEED,
-	numDays: days,
-	numEvents: num_users * 120,
+	numDays: num_days,
+	numEvents: num_users * avg_events_per_user,
 	numUsers: num_users,
 	hasAnonIds: false,
 	hasSessionIds: true,
@@ -275,10 +282,16 @@ const config = {
 	hasAdSpend: false,
 	percentUsersBornInDataset: 35,
 	hasAvatar: true,
-	batchSize: 2_500_000,
 	concurrency: 1,
 	writeToDisk: false,
-	scdProps: {},
+	scdProps: {
+		fitness_level: {
+			values: ["beginner", "intermediate", "advanced", "elite"],
+			frequency: "month",
+			timing: "fuzzy",
+			max: 8
+		}
+	},
 	mirrorProps: {},
 	lookupTables: [],
 
@@ -494,7 +507,7 @@ const config = {
 
 	// ── SuperProps ──────────────────────────────────────────
 	superProps: {
-		platform: ["ios", "ios", "android"],
+		Platform: ["ios", "ios", "android"],
 		workout_type: ["strength", "cardio", "yoga", "hiit", "running", "cycling"],
 	},
 
@@ -506,6 +519,8 @@ const config = {
 		total_workouts: u.weighNumRange(0, 0, 0.5),
 		preferred_workout: ["strength", "cardio", "yoga", "hiit", "running", "cycling"],
 		goal: ["weight_loss", "muscle_gain", "endurance", "flexibility", "general_health"],
+		Platform: ["ios", "ios", "android"],
+		workout_type: ["strength", "cardio", "yoga", "hiit", "running", "cycling"],
 	},
 
 	// ── Personas ──────────────────────────────────
@@ -673,16 +688,9 @@ const config = {
 		}
 
 		// ── HOOK 8: ANNUAL SUBSCRIBER WORKOUT FUNNEL LIFT (funnel-pre) ─
-		// Annual and family subscribers convert 1.4x through workout loop.
+		// (conversionRate filtering moved to everything hook)
 		if (type === "funnel-pre") {
-			if (meta && meta.profile) {
-				const tier = meta.profile.subscription_tier;
-				if (tier === "annual" || tier === "family") {
-					record.conversionRate = Math.min(record.conversionRate * 1.4, 95);
-				} else if (tier === "monthly") {
-					record.conversionRate = Math.min(record.conversionRate * 1.15, 90);
-				}
-			}
+			// no-op: conversion filtering handled via event dropping in everything hook
 		}
 
 		// ── HOOK 1: MORNING WORKOUT BOOST (event) ────────────
@@ -716,9 +724,33 @@ const config = {
 
 		// ── EVERYTHING HOOKS ─────────────────────────────────
 		if (type === "everything") {
-			const events = record;
+			let events = record;
 			if (!events.length) return record;
 
+			// ── SUPERPROP STAMPING ──────────────────────────
+			// Stamp superProps from profile so they are consistent per user.
+			if (meta && meta.profile) {
+				const p = meta.profile;
+				events.forEach(e => {
+					if (p.Platform) e.Platform = p.Platform;
+					if (p.workout_type) e.workout_type = p.workout_type;
+				});
+			}
+
+			// ── HOOK 8: ANNUAL SUBSCRIBER CONVERSION FILTER ─
+			// Free/monthly-tier users drop ~30% of "progress checked"
+			// (last step of Workout Loop funnel) to simulate lower conversion.
+			if (meta && meta.profile) {
+				const tier = meta.profile.subscription_tier;
+				if (tier !== "annual" && tier !== "family") {
+					record = record.filter(e => {
+						if (e.event === "progress checked" && chance.bool({ likelihood: 30 })) return false;
+						return true;
+					});
+					events = record;
+				}
+			}
+
 			// ── HOOK 3: STREAK RETENTION ─────────────────────
 			// Users with >10 workouts get streak_days updated and
 			// cloned achievement events for milestones.