@ak--47/dungeon-master 1.0.0

package/dungeons/media.js

@@ -0,0 +1,790 @@
+import dayjs from "dayjs";
+import utc from "dayjs/plugin/utc.js";
+import "dotenv/config";
+import * as u from "../lib/utils/utils.js";
+import * as v from "ak-tools";
+
+const SEED = "harness-media";
+dayjs.extend(utc);
+const chance = u.initChance(SEED);
+const num_users = 5_000;
+const days = 100;
+
+/** @typedef  {import("../types.js").Dungeon} Config */
+
+/**
+ * ═══════════════════════════════════════════════════════════════════════════════
+ * DATASET OVERVIEW — STREAMVAULT VIDEO STREAMING PLATFORM
+ * ═══════════════════════════════════════════════════════════════════════════════
+ *
+ * StreamVault is a Netflix/Hulu-style video streaming platform where users browse a rich
+ * catalog of movies, series, documentaries, and specials. Users manage watchlists, watch
+ * content with configurable playback options, rate and share content, and manage family
+ * profiles under a single account.
+ *
+ * - 5,000 users over 100 days
+ * - ~600,000 events across 17 event types
+ * - 9 funnels (onboarding, content discovery, engagement loop, search, watchlist, etc.)
+ * - Subscription tiers: Free (ad-supported), Standard ($9.99/mo), Premium ($14.99/mo)
+ * - Device types: Smart TV, Mobile, Tablet, Laptop, Desktop
+ * - Content catalog: 500 titles with genres, types, and a blockbuster release event
+ *
+ * Core loop: onboarding -> discovery -> consumption -> engagement -> monetization.
+ * Users land on a personalized home screen, discover content via browse/search/recommendations,
+ * watch with quality and subtitle options, rate and share, and manage subscriptions.
+ * Profile switching (main, kids, partner, guest) reveals household dynamics.
+ */
+
+/**
+ * ═══════════════════════════════════════════════════════════════════════════════
+ * ANALYTICS HOOKS (8 architected patterns)
+ * ═══════════════════════════════════════════════════════════════════════════════
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 1. GENRE FUNNEL CONVERSION (funnel-pre)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Comedy and Animation content has 1.3x higher funnel conversion rates,
+ * while Documentary content has 0.7x conversion (users browse but abandon more).
+ *
+ * HOW TO FIND IT:
+ *   - Funnels: "content browsed" -> "content selected" -> "playback started" -> "playback completed"
+ *   - Breakdown: "genre"
+ *   - Expected: Comedy/Animation convert at ~65% vs Documentary at ~35%
+ *   - Also try: Insights on "content selected", breakdown by "genre_boost"
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 2. BINGE-WATCHING PATTERN (everything)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Users who complete 3+ episodes consecutively become "binge-watchers":
+ *   - Extra playback started + playback completed events are spliced in
+ *   - Completion percentages are 90-100% (they finish every episode)
+ *   - Pause events are reduced by 60% (they don't stop watching)
+ *   - Events tagged with binge_session = true
+ *
+ * HOW TO FIND IT:
+ *   - Insights: "playback completed", total events per user, breakdown by "binge_session"
+ *   - Expected: binge_session=true users have 40-60% more completions per user
+ *   - Also try: Average of "completion_percent" by "binge_session" (90-100% vs ~70%)
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 3. WEEKEND vs WEEKDAY PATTERNS (event)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Weekend viewing sessions are 1.5x longer than weekday sessions.
+ * Weekday viewing concentrates in evening prime-time (6PM-11PM).
+ *
+ * HOW TO FIND IT:
+ *   - Insights: "playback completed", average of "watch_duration_min", breakdown by "weekend_viewing"
+ *   - Expected: weekend_viewing=true ~67 min avg vs false ~45 min avg (1.5x)
+ *   - Also try: Total "playback completed" events by "prime_time" (60-70% of weekday views)
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 4. AD FATIGUE CHURN (everything)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Free-tier users who see 10+ ad impressions experience 50% churn
+ * after day 45 of their lifecycle.
+ *
+ * HOW TO FIND IT:
+ *   - Retention: any event (filter subscription_plan=free), segment by ad impression count >= 10 vs < 10
+ *   - Expected: 10+ ad users show ~50% retention drop after day 45
+ *   - Also try: Insights line chart, any event filtered by "ad_fatigue" = true, weekly trend
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 5. NEW RELEASE SPIKE (event)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: On day 50, a blockbuster movie releases, creating a content spike:
+ *   - 20% of content selected and playback started events redirect to the blockbuster
+ *   - Content rated events for the blockbuster skew to 4-5 star ratings
+ *   - All affected events tagged with blockbuster_release = true
+ *
+ * HOW TO FIND IT:
+ *   - Insights line chart: "content selected", filter "blockbuster_release" = true, daily trend
+ *   - Expected: Zero before day 50, then ~20% of content selections
+ *   - Also try: "content rated" average of "rating" by "blockbuster_release" (4-5 vs ~3.5)
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 6. KIDS PROFILE SAFETY (event)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: 15% of the time, events are tagged as kids profile activity:
+ *   - Content selection restricted to animation and documentary genres
+ *   - Ad impressions are blocked (ad_blocked = true)
+ *   - Events tagged with kids_profile = true
+ *
+ * HOW TO FIND IT:
+ *   - Insights: "content selected", breakdown by "genre", filter "kids_profile" = true
+ *   - Expected: 100% animation and documentary genres only
+ *   - Also try: "ad impression" breakdown by "kids_profile" — kids should have ad_blocked=true
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 7. RECOMMENDATION ENGINE IMPROVEMENT (funnel-pre)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: After day 60, the engagement loop funnel (recommendation clicked ->
+ * playback started -> content rated) gets a 1.5x conversion rate boost,
+ * simulating a recommendation engine improvement.
+ *
+ * HOW TO FIND IT:
+ *   - Funnels: "recommendation clicked" -> "playback started" -> "playback completed" -> "content rated"
+ *   - Breakdown: "improved_recs"
+ *   - Expected: improved_recs=true shows ~1.5x higher conversion rate
+ *   - Also try: Insights line chart of "recommendation clicked" filtered by "improved_recs" = true
+ *
+ * ───────────────────────────────────────────────────────────────────────────────
+ * 8. SUBTITLE USERS WATCH MORE (everything)
+ * ───────────────────────────────────────────────────────────────────────────────
+ *
+ * PATTERN: Users who enable subtitles have measurably higher engagement:
+ *   - 25% higher completion_percent on playback completed events (capped at 100)
+ *   - 15% longer watch_duration_min
+ *   - 20% more playback completed events (extra content consumption)
+ *   - Events tagged with subtitle_user = true
+ *
+ * HOW TO FIND IT:
+ *   - Insights: "playback completed", average of "completion_percent", breakdown by "subtitle_user"
+ *   - Expected: subtitle_user=true ~85% completion vs false ~68% (1.25x)
+ *   - Also try: Average of "watch_duration_min" by "subtitle_user" (~15% longer)
+ *   - Also try: Total events per user by "subtitle_user" (~20% more completions)
+ *
+ * ═══════════════════════════════════════════════════════════════════════════════
+ * EXPECTED METRICS SUMMARY
+ * ═══════════════════════════════════════════════════════════════════════════════
+ *
+ * Hook                     | Metric                  | Baseline  | Hook Effect | Ratio
+ * ─────────────────────────|─────────────────────────|───────────|─────────────|──────
+ * Genre Funnel Conversion  | Funnel conversion rate  | 50%       | 65% / 35%   | 1.3x / 0.7x
+ * Binge-Watching           | Content consumed/user   | 12        | 18-20       | ~1.5x
+ * Weekend vs Weekday       | Watch duration (min)    | 45        | 67 (weekend)| 1.5x
+ * Ad Fatigue Churn         | Post-day-45 activity    | 100%      | 50%         | 0.5x
+ * New Release Spike        | Content selections/day  | baseline  | +20% spike  | 1.2x
+ * Kids Profile Safety      | Ad impressions          | normal    | 0 (dropped) | 0x
+ * Rec Engine Improvement   | Engagement funnel conv  | 30%       | 45%         | 1.5x
+ * Subtitle Users           | Completion percent      | 68%       | 85%         | 1.25x
+ *
+ * ═══════════════════════════════════════════════════════════════════════════════
+ * ADVANCED ANALYSIS IDEAS
+ * ═══════════════════════════════════════════════════════════════════════════════
+ *
+ * CROSS-HOOK PATTERNS:
+ *
+ * 1. Binge + Subtitle: Do subtitle-enabled binge-watchers have the highest
+ *    total watch hours? (Hooks #2 + #8 combined)
+ *
+ * 2. Ad Fatigue + Blockbuster: Does the blockbuster release (Hook #5) rescue
+ *    free-tier users from ad fatigue churn (Hook #4)?
+ *
+ * 3. Kids + Weekend: Is kids profile viewing concentrated on weekends (Hook #6
+ *    + #3)? Does weekend kids viewing show different genre preferences?
+ *
+ * 4. Rec Engine + Genre: Does the recommendation engine improvement (Hook #7)
+ *    disproportionately help certain genres (Hook #1)?
+ *
+ * 5. Subtitle + Binge + Weekend: The "super viewer" - subtitle-enabled,
+ *    binge-watching on weekends. What is their lifetime watch hours?
+ *
+ * COHORT ANALYSIS:
+ *
+ * - Cohort by signup_source: Do referral users binge more than organic?
+ * - Cohort by device_type: Do smart TV users watch longer than mobile?
+ * - Cohort by subscription_plan: Do premium users binge more, or does
+ *   ad-free viewing change consumption patterns?
+ * - Cohort by preferred_genre: Does genre preference predict churn?
+ *
+ * FUNNEL ANALYSIS:
+ *
+ * - Onboarding Funnel: account created -> content browsed -> playback started.
+ *   How does signup_source affect first-session conversion?
+ * - Content Discovery Funnel: Does the browse_section (home vs trending vs
+ *   genre) affect downstream completion rates?
+ * - Engagement Loop: How does recommendation algorithm type (collaborative
+ *   filtering vs editorial) affect the full loop conversion?
+ *
+ * MONETIZATION ANALYSIS:
+ *
+ * - Free-to-Standard conversion: Which events predict upgrade?
+ * - Ad tolerance threshold: At what ad count do free users start churning?
+ * - Premium value: Do premium users actually consume more content, or just
+ *   consume at higher quality (4K)?
+ * - Download behavior: Does offline download usage correlate with retention?
+ */
+
+// Generate consistent content IDs for lookup tables and events
+const contentIds = v.range(1, 501).map(n => `content_${v.uid(8)}`);
+const blockbusterId = `blockbuster_${v.uid(8)}`;
+
+/** @type {Config} */
+const config = {
+	token: "",
+	seed: SEED,
+	numDays: days,
+	numEvents: num_users * 120,
+	numUsers: num_users,
+	hasAnonIds: false,
+	hasSessionIds: true,
+	format: "json",
+	gzip: true,
+	alsoInferFunnels: false,
+	hasLocation: true,
+	hasAndroidDevices: true,
+	hasIOSDevices: true,
+	hasDesktopDevices: true,
+	hasBrowser: false,
+	hasCampaigns: false,
+	isAnonymous: false,
+	hasAdSpend: false,
+	percentUsersBornInDataset: 50,
+	hasAvatar: true,
+	batchSize: 2_500_000,
+	concurrency: 1,
+	writeToDisk: false,
+
+	funnels: [
+		{
+			sequence: ["account created", "content browsed", "playback started"],
+			isFirstFunnel: true,
+			conversionRate: 80,
+			timeToConvert: 0.25,
+		},
+		{
+			// Core viewing loop: browse → select → watch → finish (most common)
+			sequence: ["content browsed", "content selected", "playback started", "playback completed"],
+			conversionRate: 55,
+			timeToConvert: 2,
+			weight: 5,
+			props: {
+				genre: ["action", "comedy", "drama", "documentary", "horror", "sci_fi", "animation", "thriller", "romance"],
+			},
+		},
+		{
+			// Recommendation-driven viewing
+			sequence: ["recommendation clicked", "playback started", "playback completed", "content rated"],
+			conversionRate: 35,
+			timeToConvert: 1,
+			weight: 3,
+		},
+		{
+			// Search-driven discovery
+			sequence: ["search performed", "content selected", "playback started"],
+			conversionRate: 50,
+			timeToConvert: 0.5,
+			weight: 3,
+		},
+		{
+			// Watchlist management
+			sequence: ["content browsed", "watchlist added", "content selected", "playback started"],
+			conversionRate: 40,
+			timeToConvert: 12,
+			weight: 2,
+		},
+		{
+			// Profile and subtitle management
+			sequence: ["profile switched", "subtitle toggled", "playback started", "playback completed"],
+			conversionRate: 45,
+			timeToConvert: 1,
+			weight: 2,
+		},
+		{
+			// Ad experience (free tier)
+			sequence: ["ad impression", "playback started", "playback paused"],
+			conversionRate: 60,
+			timeToConvert: 0.5,
+			weight: 2,
+		},
+		{
+			// Content sharing and downloads
+			sequence: ["playback completed", "share content", "download started"],
+			conversionRate: 25,
+			timeToConvert: 1,
+			weight: 1,
+		},
+		{
+			// Subscription changes
+			sequence: ["content browsed", "subscription changed"],
+			conversionRate: 15,
+			timeToConvert: 24,
+			weight: 1,
+		},
+	],
+
+	events: [
+		{
+			event: "account created",
+			weight: 1,
+			isFirstEvent: true,
+			properties: {
+				"signup_source": ["organic", "referral", "trial_offer", "ad"],
+				"plan_selected": ["free", "standard", "premium"],
+			}
+		},
+		{
+			event: "content browsed",
+			weight: 20,
+			properties: {
+				"browse_section": ["home", "trending", "new_releases", "genre", "continue_watching"],
+				"genre": ["action", "comedy", "drama", "documentary", "horror", "sci_fi", "animation", "thriller", "romance"],
+			}
+		},
+		{
+			event: "content selected",
+			weight: 15,
+			properties: {
+				"content_type": ["movie", "series", "documentary", "special"],
+				"genre": ["action", "comedy", "drama", "documentary", "horror", "sci_fi", "animation", "thriller", "romance"],
+				"content_id": u.pickAWinner(contentIds),
+			}
+		},
+		{
+			event: "playback started",
+			weight: 18,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"content_type": ["movie", "series", "documentary", "special"],
+				"playback_quality": ["480p", "720p", "1080p", "4k"],
+				"subtitle_language": ["none", "english", "spanish", "french", "japanese", "korean"],
+				"playback_speed": u.pickAWinner(["0.5x", "1x", "1x", "1x", "1.25x", "1.5x", "2x"]),
+			}
+		},
+		{
+			event: "playback completed",
+			weight: 12,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"content_type": ["movie", "series", "documentary", "special"],
+				"watch_duration_min": u.weighNumRange(5, 180, 0.5, 45),
+				"completion_percent": u.weighNumRange(10, 100, 1.5, 85),
+			}
+		},
+		{
+			event: "playback paused",
+			weight: 10,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"pause_reason": ["manual", "ad_break", "buffering", "notification"],
+			}
+		},
+		{
+			event: "content rated",
+			weight: 6,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"rating": u.weighNumRange(1, 5, 2, 4),
+				"review_text_length": u.weighNumRange(0, 500, 0.2, 0),
+			}
+		},
+		{
+			event: "watchlist added",
+			weight: 8,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"content_type": ["movie", "series", "documentary", "special"],
+				"genre": ["action", "comedy", "drama", "documentary", "horror", "sci_fi", "animation", "thriller", "romance"],
+			}
+		},
+		{
+			event: "watchlist removed",
+			weight: 3,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"reason": ["watched", "not_interested", "expired"],
+			}
+		},
+		{
+			event: "search performed",
+			weight: 7,
+			properties: {
+				"search_term": () => chance.word(),
+				"results_count": u.weighNumRange(0, 50, 0.5, 15),
+				"search_type": ["title", "actor", "director", "genre"],
+			}
+		},
+		{
+			event: "recommendation clicked",
+			weight: 9,
+			properties: {
+				"algorithm": ["collaborative_filtering", "content_based", "trending", "editorial"],
+				"position": u.weighNumRange(1, 20),
+			}
+		},
+		{
+			event: "profile switched",
+			weight: 4,
+			properties: {
+				"profile_type": ["main", "kids", "partner", "guest"],
+			}
+		},
+		{
+			event: "ad impression",
+			weight: 8,
+			properties: {
+				"ad_type": ["pre_roll", "mid_roll", "banner", "interstitial"],
+				"ad_duration_sec": u.weighNumRange(5, 30),
+				"skipped": u.pickAWinner([true, false], 0.4),
+			}
+		},
+		{
+			event: "subscription changed",
+			weight: 2,
+			properties: {
+				"old_plan": ["free", "standard", "premium"],
+				"new_plan": ["free", "standard", "premium"],
+				"change_reason": ["upgrade", "downgrade", "cancel", "resubscribe"],
+			}
+		},
+		{
+			event: "download started",
+			weight: 5,
+			properties: {
+				"content_id": u.pickAWinner(contentIds),
+				"content_type": ["movie", "series", "documentary", "special"],
+				"download_quality": ["720p", "1080p", "4k"],
+			}
+		},
+		{
+			event: "share content",
+			weight: 3,
+			properties: {
+				"share_method": ["link", "social", "dm", "email"],
+				"content_type": ["movie", "series", "documentary", "special"],
+			}
+		},
+		{
+			event: "subtitle toggled",
+			weight: 4,
+			properties: {
+				"subtitle_language": ["none", "english", "spanish", "french", "japanese", "korean"],
+				"action": ["enabled", "disabled", "changed"],
+			}
+		},
+	],
+
+	superProps: {
+		subscription_plan: u.pickAWinner(["free", "free", "standard", "standard", "standard", "premium"]),
+		device_type: ["smart_tv", "mobile", "tablet", "laptop", "desktop"],
+	},
+
+	scdProps: {},
+
+	userProps: {
+		"preferred_genre": ["action", "comedy", "drama", "documentary", "horror", "sci_fi", "animation"],
+		"avg_session_duration_min": u.weighNumRange(10, 180, 0.5, 45),
+		"total_watch_hours": u.weighNumRange(0, 500, 0.8, 50),
+		"profiles_count": u.weighNumRange(1, 5),
+		"downloads_enabled": u.pickAWinner([true, false], 0.4),
+	},
+
+	lookupTables: [],
+
+	/**
+	 * ARCHITECTED ANALYTICS HOOKS
+	 *
+	 * This hook function creates 8 deliberate patterns in the data:
+	 *
+	 * 1. GENRE FUNNEL CONVERSION: Comedy/Animation complete more; Documentary abandons more (funnel-pre)
+	 * 2. BINGE-WATCHING: Users with 3+ consecutive completions get extra episodes (everything)
+	 * 3. WEEKEND vs WEEKDAY: Weekend sessions 1.5x longer; weekday prime-time tagging (event)
+	 * 4. AD FATIGUE CHURN: Free-tier users with 10+ ads churn after day 45 (everything)
+	 * 5. NEW RELEASE SPIKE: Blockbuster release on day 50 drives content selection (event)
+	 * 6. KIDS PROFILE SAFETY: Kids mode restricts genres and drops ads (event)
+	 * 7. RECOMMENDATION ENGINE IMPROVEMENT: Post-day-60 boost to engagement funnel (funnel-pre)
+	 * 8. SUBTITLE USERS WATCH MORE: Subtitle-enabled users have higher completion rates (everything)
+	 */
+	hook: function (record, type, meta) {
+		const NOW = dayjs();
+		const DATASET_START = NOW.subtract(days, 'days');
+		// FIXED_START is the pre-shift time range start; needed because
+		// meta.firstEventTime in funnel-pre is in the FIXED (pre-shift) timeframe
+		const FIXED_START = dayjs.unix(global.FIXED_NOW).subtract(days, 'days');
+
+		// ─────────────────────────────────────────────────────────────
+		// Hook #1: GENRE FUNNEL CONVERSION (funnel-pre)
+		// Comedy/Animation funnels convert 1.3x better; Documentary 0.7x
+		// ─────────────────────────────────────────────────────────────
+		if (type === "funnel-pre") {
+			record.props = record.props || {};
+			const genre = record.props.genre;
+
+			if (genre === "comedy" || genre === "animation") {
+				record.conversionRate = record.conversionRate * 1.3;
+				record.props.genre_boost = true;
+				record.props.genre_penalty = false;
+			} else if (genre === "documentary") {
+				record.conversionRate = record.conversionRate * 0.7;
+				record.props.genre_boost = false;
+				record.props.genre_penalty = true;
+			} else if (!genre && chance.bool({ likelihood: 25 })) {
+				// Randomly apply genre effects when genre isn't in funnel props
+				if (chance.bool({ likelihood: 60 })) {
+					record.conversionRate = record.conversionRate * 1.3;
+					record.props.genre_boost = true;
+					record.props.genre_penalty = false;
+				} else {
+					record.conversionRate = record.conversionRate * 0.7;
+					record.props.genre_boost = false;
+					record.props.genre_penalty = true;
+				}
+			} else {
+				record.props.genre_boost = false;
+				record.props.genre_penalty = false;
+			}
+
+			// ─────────────────────────────────────────────────────────────
+			// Hook #7: RECOMMENDATION ENGINE IMPROVEMENT (funnel-pre)
+			// After day 60, engagement funnel gets 1.5x boost
+			// ─────────────────────────────────────────────────────────────
+			const seq = record.sequence || [];
+			const isEngagementFunnel = seq.includes("recommendation clicked");
+			const funnelTime = meta && meta.firstEventTime ? dayjs.unix(meta.firstEventTime) : null;
+			const isAfterImprovement = funnelTime && funnelTime.isAfter(FIXED_START.add(60, 'days'));
+
+			if (isEngagementFunnel && isAfterImprovement) {
+				record.conversionRate = record.conversionRate * 1.5;
+				record.props.improved_recs = true;
+			} else {
+				record.props.improved_recs = false;
+			}
+
+			return record;
+		}
+
+		// ─────────────────────────────────────────────────────────────
+		// Hook #3: WEEKEND vs WEEKDAY PATTERNS (event)
+		// Weekend: 1.5x watch duration. Weekday 6PM-11PM: prime_time tag
+		// ─────────────────────────────────────────────────────────────
+		if (type === "event") {
+			const EVENT_TIME = dayjs(record.time);
+			const dayOfWeek = EVENT_TIME.day(); // 0 = Sunday, 6 = Saturday
+			const hour = EVENT_TIME.hour();
+			const isWeekend = dayOfWeek === 0 || dayOfWeek === 6;
+
+			if (isWeekend) {
+				record.weekend_viewing = true;
+				record.prime_time = false;
+				if (record.event === "playback completed" && record.watch_duration_min) {
+					record.watch_duration_min = Math.round(record.watch_duration_min * 1.5);
+				}
+			} else {
+				record.weekend_viewing = false;
+				// Weekday prime-time: 6PM to 11PM
+				if (hour >= 18 && hour <= 23) {
+					record.prime_time = true;
+				} else {
+					record.prime_time = false;
+				}
+			}
+
+			// ─────────────────────────────────────────────────────────────
+			// Hook #5: NEW RELEASE SPIKE (event)
+			// After day 50, blockbuster release drives content selection
+			// ─────────────────────────────────────────────────────────────
+			const BLOCKBUSTER_RELEASE = DATASET_START.add(50, 'days');
+			if (record.event === "content selected" || record.event === "playback started") {
+				if (EVENT_TIME.isAfter(BLOCKBUSTER_RELEASE) && chance.bool({ likelihood: 20 })) {
+					record.content_type = "movie";
+					record.content_id = blockbusterId;
+					record.blockbuster_release = true;
+				} else {
+					record.blockbuster_release = false;
+				}
+			}
+
+			if (record.event === "content rated") {
+				if (EVENT_TIME.isAfter(BLOCKBUSTER_RELEASE) && chance.bool({ likelihood: 20 })) {
+					record.rating = chance.integer({ min: 4, max: 5 });
+					record.content_id = blockbusterId;
+					record.blockbuster_release = true;
+				} else {
+					record.blockbuster_release = false;
+				}
+			}
+
+			// ─────────────────────────────────────────────────────────────
+			// Hook #6: KIDS PROFILE SAFETY (event)
+			// 15% of the time, apply kids mode: restrict genres, drop ads
+			// ─────────────────────────────────────────────────────────────
+			if (chance.bool({ likelihood: 15 })) {
+				record.kids_profile = true;
+				if (record.event === "content selected" || record.event === "playback started") {
+					record.genre = chance.pickone(["animation", "documentary"]);
+				} else if (record.event === "ad impression") {
+					record.ad_blocked = true;
+				}
+			} else {
+				record.kids_profile = false;
+				if (record.event === "ad impression") {
+					record.ad_blocked = false;
+				}
+			}
+
+			return record;
+		}
+
+		// ─────────────────────────────────────────────────────────────
+		// Hook #2, #4, #8: EVERYTHING PASS - Complex behavioral patterns
+		// ─────────────────────────────────────────────────────────────
+		if (type === "everything") {
+			const userEvents = record;
+			if (!userEvents || userEvents.length === 0) return record;
+
+			const firstEventTime = dayjs(userEvents[0].time);
+
+			// ─── First pass: identify user patterns ───
+			let consecutiveCompletions = 0;
+			let maxConsecutiveCompletions = 0;
+			let isBingeWatcher = false;
+			let adImpressionCount = 0;
+			let isFreeTier = false;
+			let hasSubtitlesEnabled = false;
+
+			userEvents.forEach((event, idx) => {
+				// Track subscription tier from superProps
+				if (idx === 0 && event.subscription_plan) {
+					isFreeTier = event.subscription_plan === "free";
+				}
+
+				// Hook #2: Track consecutive playback completions
+				if (event.event === "playback completed") {
+					consecutiveCompletions++;
+					if (consecutiveCompletions > maxConsecutiveCompletions) {
+						maxConsecutiveCompletions = consecutiveCompletions;
+					}
+				} else if (event.event !== "playback started") {
+					// Reset streak on non-playback events (started doesn't break streak)
+					consecutiveCompletions = 0;
+				}
+
+				// Hook #4: Count ad impressions for free-tier users
+				if (event.event === "ad impression") {
+					adImpressionCount++;
+				}
+
+				// Hook #8: Check for subtitle enabled
+				if (event.event === "subtitle toggled" && event.action === "enabled") {
+					hasSubtitlesEnabled = true;
+				}
+			});
+
+			isBingeWatcher = maxConsecutiveCompletions >= 3;
+
+			// ─── Second pass: set schema defaults then modify ───
+
+			// Set defaults for conditional properties on all events
+			userEvents.forEach((event) => {
+				if (event.event === "playback completed") {
+					if (event.binge_session === undefined) event.binge_session = false;
+					if (event.subtitle_user === undefined) event.subtitle_user = false;
+				}
+				if (event.event === "playback started") {
+					if (event.binge_session === undefined) event.binge_session = false;
+				}
+				if (event.ad_fatigue === undefined) event.ad_fatigue = false;
+			});
+
+			// Hook #2: BINGE-WATCHING PATTERN
+			// Binge-watchers get extra episodes, high completion, fewer pauses
+			if (isBingeWatcher) {
+				for (let i = userEvents.length - 1; i >= 0; i--) {
+					const event = userEvents[i];
+					const eventTime = dayjs(event.time);
+
+					// Remove some pause events (binge-watchers don't stop)
+					if (event.event === "playback paused") {
+						if (chance.bool({ likelihood: 60 })) {
+							userEvents.splice(i, 1);
+							continue;
+						}
+					}
+
+					// Add extra viewing events after completions
+					if (event.event === "playback completed" && chance.bool({ likelihood: 40 })) {
+						const nextContentId = chance.pickone(contentIds);
+						const extraStart = {
+							event: "playback started",
+							time: eventTime.add(chance.integer({ min: 1, max: 5 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							content_id: nextContentId,
+							content_type: "series",
+							playback_quality: event.playback_quality || "1080p",
+							binge_session: true,
+						};
+						const extraComplete = {
+							event: "playback completed",
+							time: eventTime.add(chance.integer({ min: 25, max: 60 }), 'minutes').toISOString(),
+							user_id: event.user_id,
+							content_id: nextContentId,
+							content_type: "series",
+							watch_duration_min: chance.integer({ min: 20, max: 55 }),
+							completion_percent: chance.integer({ min: 90, max: 100 }),
+							binge_session: true,
+						};
+						userEvents.splice(i + 1, 0, extraStart, extraComplete);
+					}
+				}
+			}
+
+			// Hook #4: AD FATIGUE CHURN
+			// Free-tier users with 10+ ads lose 50% of events after day 45
+			if (isFreeTier && adImpressionCount >= 10) {
+				const churnCutoff = firstEventTime.add(45, 'days');
+				for (let i = userEvents.length - 1; i >= 0; i--) {
+					const evt = userEvents[i];
+					if (dayjs(evt.time).isAfter(churnCutoff)) {
+						if (chance.bool({ likelihood: 50 })) {
+							userEvents.splice(i, 1);
+						} else {
+							evt.ad_fatigue = true;
+						}
+					}
+				}
+			}
+
+			// Hook #8: SUBTITLE USERS WATCH MORE
+			// Users who enabled subtitles have 25% higher completion and 15% longer watch time
+			if (hasSubtitlesEnabled) {
+				for (let i = 0; i < userEvents.length; i++) {
+					const event = userEvents[i];
+
+					if (event.event === "playback completed") {
+						// Boost completion percent (cap at 100)
+						if (event.completion_percent) {
+							event.completion_percent = Math.min(100, Math.round(event.completion_percent * 1.25));
+						}
+						// Boost watch duration
+						if (event.watch_duration_min) {
+							event.watch_duration_min = Math.round(event.watch_duration_min * 1.15);
+						}
+						event.subtitle_user = true;
+					}
+				}
+
+				// Splice extra playback completed events (subtitle users watch more overall)
+				const completionEvents = userEvents.filter(e => e.event === "playback completed");
+				const extraCount = Math.floor(completionEvents.length * 0.2); // 20% more completions
+				for (let j = 0; j < extraCount; j++) {
+					const templateEvent = chance.pickone(completionEvents);
+					const templateTime = dayjs(templateEvent.time);
+					const extraCompletion = {
+						event: "playback completed",
+						time: templateTime.add(chance.integer({ min: 30, max: 180 }), 'minutes').toISOString(),
+						user_id: templateEvent.user_id,
+						content_id: chance.pickone(contentIds),
+						content_type: chance.pickone(["movie", "series", "documentary"]),
+						watch_duration_min: chance.integer({ min: 25, max: 120 }),
+						completion_percent: chance.integer({ min: 80, max: 100 }),
+						subtitle_user: true,
+					};
+					userEvents.push(extraCompletion);
+				}
+			}
+
+			return record;
+		}
+
+		return record;
+	}
+};
+
+export default config;