@ainyc/canonry 5.5.0 → 5.6.0

package/dist/{chunk-BL3FMPSM.js → chunk-TM2NQMJA.js}

@@ -88,8 +88,11 @@ import {
   MeasurementRunScopeError,
   PROJECTS_WRITE_SCOPE,
   READ_ONLY_SCOPE,
+  REPORT_HEADER_COPY,
+  REPORT_SECTION_COPY,
   REPORT_VISIBILITY_COPY,
   RESEARCH_RUN_SCOPE,
+  ReportSectionIds,
   ResearchQueryStatuses,
   ResearchRunStatuses,
   RunKinds,
@@ -127,6 +130,7 @@ import {
   USAGE_TELEMETRY_HEADERS,
   UserRoles,
   VerificationStatuses,
+  VisibilityReportScopeErrorReasons,
   WILDCARD_SCOPE,
   WinnabilityClasses,
   __export,
@@ -270,7 +274,6 @@ import {
   createTemplateLinkPairIndex,
   createUserRequestSchema,
   createdApiKeyDtoSchema,
-  dedupeReportActions,
   dedupeReportOpportunities,
   deduplicateResearchQueries,
   deliveryFailed,
@@ -282,6 +285,7 @@ import {
   deriveSiteHealthState,
   deriveWinnabilityClass,
   describeError,
+  describeLandingPage,
   determineAnswerMentioned,
   diagnosticIdentity,
   discoveryBucketSchema,
@@ -310,16 +314,15 @@ import {
   findDuplicateLocationLabels,
   forbidden,
   formatAiReferralClassSummary,
-  formatAverageDelta,
   formatCanonryPluginUpdateHint,
   formatCanonryPluginVersionMismatch,
   formatDate,
-  formatDateRange,
   formatDeltaCopy,
   formatIsoDate,
   formatIsoDateInTimeZone,
   formatNumber,
   formatRatio,
+  formatWholePercent,
   formatWindowCountDelta,
   ga4AiReferralDailyDtoSchema,
   ga4AiReferralHistoryEntrySchema,
@@ -573,12 +576,68 @@ import {
   registrableDomain,
   relativeChangeRatio,
   reportActionCategoryLabel,
+  reportActionConfidenceBadge,
+  reportActionHorizonBadge,
   reportActionTone,
+  reportAudienceActions,
+  reportBarChartLabel,
+  reportCitationsTrendBaseline,
+  reportCitedUrlCount,
+  reportClientCitedSubtitle,
+  reportClientClicksNoun,
+  reportClientHeroSentence,
+  reportClientIndexedPages,
+  reportClientIndexingTone,
+  reportClientMentionedSubtitle,
+  reportClientNotIndexedTail,
+  reportClientProvidersSubtitle,
+  reportClientQueriesSubtitle,
+  reportClientSearchCount,
+  reportClientSourceCount,
+  reportClientTrendCopy,
+  reportCompactList,
   reportComparisonWindowDays,
-  reportConfidenceLabel,
-  reportHorizonLabel,
+  reportCompetitorMentionCopy,
+  reportCrawlerTrustSummary,
+  reportDeltaArrow,
+  reportDirectionTone,
+  reportExecutiveHeadline,
+  reportGaIntro,
+  reportGscIntro,
+  reportHeaderMarketLabel,
+  reportHeaderPeriodLabel,
+  reportIndexingIntro,
+  reportIndexingLegendLabel,
+  reportInsightTone,
+  reportInstanceCountLabel,
+  reportLineChartLabel,
+  reportMarketScope,
+  reportMissRateLabel,
+  reportMoreChipLabel,
+  reportMovementChangeCopy,
+  reportOpportunityActionLine,
+  reportPressureTone,
+  reportPriorWindowLabel,
+  reportProviderDisplayName,
+  reportProviderRateLabel,
   reportQueryClassLabel,
+  reportRateDeltaCopy,
+  reportReferralRedirectNote,
+  reportServerActivityAgencyOperatorHeaders,
+  reportServerActivityAgencyTiles,
+  reportServerActivityClientOperatorHeaders,
+  reportServerActivityCrawledPathsNote,
+  reportServerActivityHeading,
+  reportServerActivityOperatorDelta,
+  reportServerActivityPathHits,
+  reportServerActivityTrendTitle,
   reportSeverityLabel,
+  reportShareBarShareLabel,
+  reportSourceCategoryShareLabel,
+  reportSourceCategoryTone,
+  reportSourceOriginHeadline,
+  reportTrendProviderRates,
+  reportTruncatedList,
   reportVisibilityComparison,
   reportVisibilityEvidence,
   reportVisibilityHistoryLabel,
@@ -612,6 +671,7 @@ import {
   runTriggerRequestSchema,
   runTriggerSchema,
   runtimeStateMissing,
+  safeLinkHref,
   schedulableRunKindSchema,
   scheduleDtoSchema,
   scheduleExpectedUpdatedAtSchema,
@@ -709,10 +769,10 @@ import {
   wordpressSchemaDeployResultDtoSchema,
   wordpressSchemaStatusResultDtoSchema,
   wordpressStatusDtoSchema
-} from "./chunk-REQEWYNF.js";
+} from "./chunk-D3DKDTXP.js";
 
 // src/intelligence-service.ts
-import { eq as eq68, desc as desc30, asc as asc12, and as and58, ne as ne11, or as or16, inArray as inArray26, gte as gte18, lte as lte15, isNull as isNull12, sql as sql27, exists } from "drizzle-orm";
+import { eq as eq68, desc as desc30, asc as asc12, and as and58, ne as ne10, or as or17, inArray as inArray26, gte as gte18, lte as lte15, isNull as isNull12, sql as sql27, exists } from "drizzle-orm";
 
 // ../db/src/client.ts
 import { mkdirSync } from "fs";
@@ -22786,7 +22846,59 @@ async function measurementPortfolioReadRoutes(app) {
 
 // ../api-routes/src/visibility-report.ts
 import { createHash as createHash5 } from "crypto";
-import { and as and19, desc as desc7, eq as eq24, gte as gte4, inArray as inArray9, isNotNull, isNull as isNull4, lte as lte4, ne as ne3 } from "drizzle-orm";
+import { and as and19, desc as desc7, eq as eq24, gte as gte4, inArray as inArray9, isNotNull, isNull as isNull4, lt as lt4, lte as lte4, or as or4 } from "drizzle-orm";
+
+// ../api-routes/src/measurement-scope-options.ts
+function marketLinks(keys, settings) {
+  if (!settings.marketLinks) return {};
+  const marketKeys = [...new Set(keys ?? [])].sort();
+  return marketKeys.length === 0 ? {} : { marketKeys };
+}
+function planScopeOptions(plan, settings) {
+  const groupKeysForTarget = new Map(plan.targets.map((target) => [target.stableKey, []]));
+  for (const group of plan.groups) {
+    for (const targetKey of group.targetKeys) groupKeysForTarget.get(targetKey)?.push(group.stableKey);
+  }
+  const marketKeysForGroup = /* @__PURE__ */ new Map();
+  const marketKeysForTarget = new Map(plan.targets.map((target) => [target.stableKey, []]));
+  for (const market of plan.reportingScopes ?? []) {
+    if (market.groupKey !== void 0) {
+      const keys = marketKeysForGroup.get(market.groupKey) ?? [];
+      keys.push(market.stableKey);
+      marketKeysForGroup.set(market.groupKey, keys);
+    }
+    for (const edge of market.usageEdges) marketKeysForTarget.get(edge.targetKey)?.push(market.stableKey);
+  }
+  return [
+    { id: "project", label: "Project", kind: "project", targetCount: plan.targets.length },
+    ...plan.groups.map((group) => ({
+      id: group.stableKey,
+      label: group.label,
+      kind: "group",
+      targetCount: group.targetKeys.length,
+      ...group.parentGroupKey === void 0 ? {} : { parentGroupIds: [group.parentGroupKey] },
+      ...marketLinks(marketKeysForGroup.get(group.stableKey), settings)
+    })),
+    ...(plan.reportingScopes ?? []).map((market) => ({
+      id: market.stableKey,
+      label: market.label,
+      kind: "market",
+      targetCount: new Set(market.usageEdges.map((edge) => edge.targetKey)).size,
+      ...market.groupKey === void 0 ? {} : { parentGroupIds: [market.groupKey] }
+    })),
+    ...plan.targets.map((target) => ({
+      id: target.stableKey,
+      label: target.label,
+      kind: "property",
+      targetCount: 1,
+      parentGroupIds: [...new Set(groupKeysForTarget.get(target.stableKey) ?? [])].sort(),
+      ...marketLinks(marketKeysForTarget.get(target.stableKey), settings)
+    }))
+  ];
+}
+function simpleScopeOptions() {
+  return [{ id: "project", label: "Project", kind: "project", targetCount: 1 }];
+}
 
 // ../api-routes/src/visibility-report-reader.ts
 import { createHash as createHash4 } from "crypto";
@@ -22797,9 +22909,12 @@ var VisibilityReportCursorError = class extends Error {
   }
 };
 var VisibilityReportScopeError = class extends Error {
-  constructor(message) {
+  /** Set only when the selected scope or market key is absent from the frozen definition. */
+  details;
+  constructor(message, details) {
     super(message);
     this.name = "VisibilityReportScopeError";
+    this.details = details;
   }
 };
 var ALL_CLASSES = ["branded", "non-brand", "unknown"];
@@ -22840,13 +22955,13 @@ function scopeResolution(definition, selection) {
     const key = selection.scopeKey;
     if (!key) throw new VisibilityReportScopeError(`${selection.scope} scope requires a scope key.`);
     const scoped = definition.scopeOptions.find((candidate) => candidate.kind === selection.scope && candidate.id === key);
-    if (!scoped) throw new VisibilityReportScopeError(`${selection.scope} scope "${key}" is not in this frozen definition.`);
+    if (!scoped) throw new VisibilityReportScopeError(`${selection.scope} scope "${key}" is not in this frozen definition.`, { reason: VisibilityReportScopeErrorReasons["retired-scope"], kind: selection.scope, key });
     option = scoped;
     if (selection.scope === "property") {
       edgeIds = new Set(definition.edges.filter((edge) => edge.targetKey === key).map((edge) => edge.id));
     } else if (selection.scope === "group") {
       const group = definition.groups.find((candidate) => candidate.id === key);
-      if (!group) throw new VisibilityReportScopeError(`Group "${key}" is not in this frozen definition.`);
+      if (!group) throw new VisibilityReportScopeError(`Group "${key}" is not in this frozen definition.`, { reason: VisibilityReportScopeErrorReasons["retired-scope"], kind: "group", key });
       const targetKeys = new Set(group.targetKeys);
       edgeIds = new Set(definition.edges.filter((edge) => targetKeys.has(edge.targetKey)).map((edge) => edge.id));
     } else {
@@ -22859,7 +22974,7 @@ function scopeResolution(definition, selection) {
   const marketKey = selection.scope === "market" ? selection.scopeKey : selection.marketKey;
   if (marketKey === void 0) return { option, edgeIds };
   const market = definition.scopeOptions.find((candidate) => candidate.kind === "market" && candidate.id === marketKey);
-  if (!market) throw new VisibilityReportScopeError(`Market "${marketKey}" is not in this frozen definition.`);
+  if (!market) throw new VisibilityReportScopeError(`Market "${marketKey}" is not in this frozen definition.`, { reason: VisibilityReportScopeErrorReasons["retired-market"], kind: "market", key: marketKey });
   return {
     option,
     market,
@@ -22873,7 +22988,7 @@ function scopeTargetKeys(definition, selection) {
   if (selection.scope === "property") return [resolution.option.id];
   if (selection.scope === "group") {
     const group = definition.groups.find((candidate) => candidate.id === resolution.option.id);
-    if (!group) throw new VisibilityReportScopeError(`Group "${resolution.option.id}" is not in this frozen definition.`);
+    if (!group) throw new VisibilityReportScopeError(`Group "${resolution.option.id}" is not in this frozen definition.`, { reason: VisibilityReportScopeErrorReasons["retired-scope"], kind: "group", key: resolution.option.id });
     return [...group.targetKeys].sort(compareText14);
   }
   return [...new Set(definition.edges.filter((edge) => resolution.edgeIds.has(edge.id)).map((edge) => edge.targetKey))].sort(compareText14);
@@ -23254,17 +23369,69 @@ function filterOptions(definition, selection, run) {
   }
   return { providers, models, locations };
 }
-function continuity(previous, current) {
-  if (!previous) return { state: "first", comparedRunId: null };
+function pairContinuity(previous, current) {
   const currentLegacy = current.definition.provenance.kind === "legacy-simple";
   const previousLegacy = previous.definition.provenance.kind === "legacy-simple";
-  if (currentLegacy || previousLegacy) return { state: "legacy-unknown", comparedRunId: previous.id };
+  if (currentLegacy || previousLegacy) return "legacy-unknown";
   const sameDefinition = current.definitionId !== null && previous.definitionId !== null && (current.definitionId === previous.definitionId || current.comparableDefinitionIds.includes(previous.definitionId));
-  if (!sameDefinition) return { state: "definition-changed", comparedRunId: previous.id };
+  if (!sameDefinition) return "definition-changed";
   if (current.modelFingerprint === null || previous.modelFingerprint === null || current.modelFingerprint !== previous.modelFingerprint) {
-    return { state: "model-changed", comparedRunId: previous.id };
+    return "model-changed";
   }
-  return { state: "comparable", comparedRunId: previous.id };
+  return "comparable";
+}
+function continuity(previous, current) {
+  if (!previous) return { state: "first", comparedRunId: null };
+  return { state: pairContinuity(previous, current), comparedRunId: previous.id };
+}
+function comparedRun(run) {
+  return { id: run.id, createdAt: run.createdAt, completedAt: run.completedAt };
+}
+function previousSummaries(run, selection, classes) {
+  const summaries = /* @__PURE__ */ new Map();
+  for (const queryClass of classes) {
+    try {
+      const { candidates } = candidatesFor(run, selection, queryClass);
+      summaries.set(queryClass, summary(candidates, run.definition, scopeTargetKeys(run.definition, selection)));
+    } catch (error) {
+      if (!(error instanceof VisibilityReportScopeError)) return void 0;
+      summaries.set(queryClass, null);
+    }
+  }
+  return summaries;
+}
+function comparisonBasis(selectedRun, previous, selection, classes) {
+  if (previous !== null && "unreadable" in previous) return void 0;
+  if (!selectedRun) return { state: "unavailable", reason: "no-selected-run", previousRun: null };
+  if (selectedRun.scoped) return { state: "unavailable", reason: "scoped-run", previousRun: null };
+  if (previous === null) return { state: "unavailable", reason: "no-previous-run", previousRun: null };
+  if ("incomparable" in previous) return { state: "unavailable", reason: "definition-changed", previousRun: previous.incomparable };
+  const pair = pairContinuity(previous.run, selectedRun);
+  if (pair !== "comparable") return { state: "unavailable", reason: pair, previousRun: comparedRun(previous.run) };
+  if (selectedRun.state === "partial" || previous.run.state === "partial") {
+    return { state: "unavailable", reason: "partial-run", previousRun: comparedRun(previous.run) };
+  }
+  const summaries = previousSummaries(previous.run, selection, classes);
+  return summaries === void 0 ? void 0 : { state: "available", previous: previous.run, summaries };
+}
+function rateChange(current, previous) {
+  if (current.rate === null) {
+    return { state: "unavailable", reason: current.reason === "not-applicable" ? "not-applicable" : "current-unavailable" };
+  }
+  if (previous === null || previous.rate === null) return { state: "unavailable", reason: "previous-unavailable" };
+  return { state: "available", previous, delta: current.rate - previous.rate };
+}
+function populationComparison(basis, current, selection, queryClass) {
+  if (basis.state === "unavailable") return { state: "unavailable", reason: basis.reason, previousRun: basis.previousRun };
+  const previous = basis.summaries.get(queryClass) ?? null;
+  const currentReach = selection.scope === "property" ? unavailable4("not-applicable") : current.propertyReach;
+  return {
+    state: "available",
+    previousRun: comparedRun(basis.previous),
+    mentionCoverage: rateChange(current.mentionCoverage, previous?.mentionCoverage ?? null),
+    citationCoverage: rateChange(current.citationCoverage, previous?.citationCoverage ?? null),
+    propertyReach: rateChange(currentReach, previous?.propertyReach ?? null)
+  };
 }
 function inTime(run, selection) {
   return (selection.from === void 0 || run.createdAt >= selection.from) && (selection.to === void 0 || run.createdAt <= selection.to);
@@ -23305,8 +23472,12 @@ function buildVisibilityReport(input) {
     }
     runCandidates.set(run.id, byClass);
   }
+  const basis = input.previous === void 0 ? void 0 : comparisonBasis(selectedRun, input.previous, input.selection, classes);
   const populations = classes.map((queryClass) => {
-    if (!selectedRun) return emptyPopulation(queryClass, definition, input);
+    if (!selectedRun) {
+      const empty = emptyPopulation(queryClass, definition, input);
+      return basis === void 0 ? empty : { ...empty, comparison: populationComparison(basis, empty.summary, input.selection, queryClass) };
+    }
     const selected = runCandidates.get(selectedRun.id)?.get(queryClass) ?? [];
     const trend = runs2.map((run, index2) => {
       const candidates = runCandidates.get(run.id)?.get(queryClass) ?? [];
@@ -23325,10 +23496,12 @@ function buildVisibilityReport(input) {
     });
     const rows = queryRows(selected, definition, input.selection);
     const evidence = evidenceRows(selected, definition, input.selection);
+    const selectedSummary = summary(selected, definition, populationTargetKeys);
     return {
       queryClass,
-      summary: summary(selected, definition, populationTargetKeys),
+      summary: selectedSummary,
       trend,
+      ...basis === void 0 ? {} : { comparison: populationComparison(basis, selectedSummary, input.selection, queryClass) },
       queries: page2(rows, (row) => [row.queryKey, row.provider, row.model ?? "", row.location ?? ""].join("\0"), "queries", queryClass, input, selectedRun),
       evidence: page2(evidence, (row) => [row.answerId, row.runId].join("\0"), "evidence", queryClass, input, selectedRun),
       competitorAvailability: definition.competitorAvailability,
@@ -23524,56 +23697,10 @@ function v2Definition(plan, revision, manifest, run) {
       location: slot.context?.label ?? null
     };
   });
-  const groupKeysForTarget = new Map(plan.targets.map((target) => [target.stableKey, []]));
-  for (const group of plan.groups) {
-    for (const targetKey of group.targetKeys) groupKeysForTarget.get(targetKey)?.push(group.stableKey);
-  }
-  const marketKeysForGroup = /* @__PURE__ */ new Map();
-  const marketKeysForTarget = new Map(plan.targets.map((target) => [target.stableKey, []]));
-  for (const market of plan.reportingScopes ?? []) {
-    if (market.groupKey !== void 0) {
-      const keys = marketKeysForGroup.get(market.groupKey) ?? [];
-      keys.push(market.stableKey);
-      marketKeysForGroup.set(market.groupKey, keys);
-    }
-    for (const edge of market.usageEdges) marketKeysForTarget.get(edge.targetKey)?.push(market.stableKey);
-  }
-  const scopeOptions = [
-    { id: "project", label: "Project", kind: "project", targetCount: plan.targets.length },
-    ...plan.groups.map((group) => {
-      const marketKeys = [...new Set(marketKeysForGroup.get(group.stableKey) ?? [])].sort();
-      return {
-        id: group.stableKey,
-        label: group.label,
-        kind: "group",
-        targetCount: group.targetKeys.length,
-        ...group.parentGroupKey === void 0 ? {} : { parentGroupIds: [group.parentGroupKey] },
-        ...marketKeys.length === 0 ? {} : { marketKeys }
-      };
-    }),
-    ...plan.reportingScopes?.map((market) => ({
-      id: market.stableKey,
-      label: market.label,
-      kind: "market",
-      targetCount: new Set(market.usageEdges.map((edge) => edge.targetKey)).size,
-      ...market.groupKey === void 0 ? {} : { parentGroupIds: [market.groupKey] }
-    })) ?? [],
-    ...plan.targets.map((target) => {
-      const marketKeys = [...new Set(marketKeysForTarget.get(target.stableKey) ?? [])].sort();
-      return {
-        id: target.stableKey,
-        label: target.label,
-        kind: "property",
-        targetCount: 1,
-        parentGroupIds: [...new Set(groupKeysForTarget.get(target.stableKey) ?? [])].sort(),
-        ...marketKeys.length === 0 ? {} : { marketKeys }
-      };
-    })
-  ];
   return {
     revision,
     provenance: { kind: "frozen-advanced", definitionRevision: revision },
-    scopeOptions,
+    scopeOptions: planScopeOptions(plan, { marketLinks: true }),
     targets: plan.targets.map((target) => ({ id: target.stableKey, label: target.label, mentionEligible: !target.mentionNotApplicable })),
     groups: plan.groups.map((group) => ({ id: group.stableKey, label: group.label, targetKeys: group.targetKeys })),
     competitorAvailability: { state: "available" },
@@ -23623,6 +23750,7 @@ function advancedRun(run, version, plan, snapshots, comparableDefinitionIds, inc
     completedAt: run.finishedAt,
     state: run.status === RunStatuses.partial ? "partial" : "measured",
     probe: false,
+    scoped: run.measurementScope !== null,
     definition: v2Definition(plan, version.revision, populated.manifest, run),
     definitionId: version.id,
     comparableDefinitionIds,
@@ -23634,7 +23762,7 @@ function simpleScope(label, mentionEligible) {
   return {
     revision: null,
     provenance: { kind: "legacy-simple", definitionRevision: null },
-    scopeOptions: [{ id: "project", label: "Project", kind: "project", targetCount: 1 }],
+    scopeOptions: simpleScopeOptions(),
     targets: [{ id: "project", label, mentionEligible }],
     groups: [],
     competitorAvailability: { state: "unavailable", reason: "frozen-competitor-identity-missing" }
@@ -23734,6 +23862,7 @@ function frozenSimpleRun(run, definition, snapshots, includeEvidence = true) {
     completedAt: run.finishedAt,
     state: run.status === RunStatuses.partial ? "partial" : "measured",
     probe: false,
+    scoped: run.measurementScope !== null,
     definition: {
       ...simpleScope(definition.identity.displayName, matcher.keys.size > 0),
       provenance: { kind: "frozen-simple", definitionRevision: null },
@@ -23772,6 +23901,7 @@ function legacySimpleRun(project, run, snapshots, includeEvidence = true) {
     completedAt: run.finishedAt,
     state: run.status === RunStatuses.partial ? "partial" : "measured",
     probe: false,
+    scoped: run.measurementScope !== null,
     definition: {
       ...simpleScope(project.displayName, true),
       slots,
@@ -23874,7 +24004,7 @@ function completedVisibilityRuns(db, projectId, planless, query) {
     eq24(runs.projectId, projectId),
     eq24(runs.kind, RunKinds["answer-visibility"]),
     inArray9(runs.status, [RunStatuses.completed, RunStatuses.partial]),
-    ne3(runs.trigger, RunTriggers.probe),
+    notProbeRun(),
     planless ? isNull4(runs.measurementPlanVersionId) : isNotNull(runs.measurementPlanVersionId),
     // A scoped spot check is never a whole-project sweep. It can be inspected
     // by its exact id, but must not win the default latest-result selection.
@@ -23884,6 +24014,27 @@ function completedVisibilityRuns(db, projectId, planless, query) {
     query.to === void 0 ? void 0 : lte4(runs.createdAt, query.to)
   )).orderBy(desc7(runs.createdAt), desc7(runs.id)).limit(VISIBILITY_REPORT_MAX_RUNS).all();
 }
+function previousEligibleVisibilityRun(db, projectId, planless, selected) {
+  return db.select().from(runs).where(and19(
+    eq24(runs.projectId, projectId),
+    eq24(runs.kind, RunKinds["answer-visibility"]),
+    inArray9(runs.status, [RunStatuses.completed, RunStatuses.partial]),
+    notProbeRun(),
+    planless ? isNull4(runs.measurementPlanVersionId) : isNotNull(runs.measurementPlanVersionId),
+    isNull4(runs.measurementScope),
+    or4(
+      lt4(runs.createdAt, selected.createdAt),
+      and19(eq24(runs.createdAt, selected.createdAt), lt4(runs.id, selected.id))
+    )
+  )).orderBy(desc7(runs.createdAt), desc7(runs.id)).limit(1).get();
+}
+function readPreviousSweep(read) {
+  try {
+    return read();
+  } catch {
+    return { unreadable: true };
+  }
+}
 function parseV2Versions(rows) {
   const versions = /* @__PURE__ */ new Map();
   for (const row of rows) {
@@ -23924,7 +24075,7 @@ function pendingAssignments(activePlan, measuredPlan, measuredDefinition) {
   const measuredSignatures = new Set(measuredPlan.assignments.filter((assignment) => measuredEdges.has([assignment.executionNodeKey, assignment.targetKey, assignment.queryId].join("\0"))).map((assignment) => assignmentSignature(measuredPlan, assignment)));
   return activePlan.assignments.filter((assignment) => !measuredSignatures.has(assignmentSignature(activePlan, assignment))).length;
 }
-function advancedReaderInput(db, projectId, active, query) {
+function advancedReaderInput(db, projectId, active, query, includeComparison) {
   if (active.plan.schemaVersion !== MEASUREMENT_PLAN_V2_SCHEMA_VERSION) throw new Error("Expected a v2 active plan");
   const allVersionRows = db.select().from(measurementPlanVersions).where(eq24(measurementPlanVersions.projectId, projectId)).all();
   const allVersionRowsById = new Map(allVersionRows.map((row) => [row.id, row]));
@@ -23954,7 +24105,7 @@ function advancedReaderInput(db, projectId, active, query) {
   const compatibleSourceCandidates = sourceCandidates.filter((candidate) => activeComparableIds.has(candidate.source.row.id));
   const preferredSource = query.runId === void 0 ? compatibleSourceCandidates.at(0) ?? sourceCandidates.at(0) : void 0;
   const selectedSource = query.runId === void 0 ? preferredSource : sourceCandidates.find((candidate) => candidate.run.id === query.runId);
-  const candidates = sourceCandidates.map((candidate) => {
+  const materialize = (candidate, includeEvidence) => {
     const usePresentation = presentationComparableIds.has(candidate.source.row.id);
     const version = usePresentation ? presentationVersion : candidate.source.row;
     const plan = usePresentation ? presentationPlan : candidate.source.plan;
@@ -23965,10 +24116,25 @@ function advancedReaderInput(db, projectId, active, query) {
       plan,
       snapshots,
       usePresentation ? [...presentationComparableIds] : comparableVersionIds(allVersionRowsById, candidate.source.row.id),
-      candidate.run.id === selectedSource?.run.id
+      includeEvidence
     );
-  });
+  };
+  const candidates = sourceCandidates.map((candidate) => materialize(candidate, candidate.run.id === selectedSource?.run.id));
   const selectedDefinition = candidates.find((candidate) => candidate.id === selectedSource?.run.id)?.definition;
+  const previousInput = () => {
+    if (selectedSource === void 0 || selectedSource.run.measurementScope !== null) return null;
+    return readPreviousSweep(() => {
+      const predecessor = previousEligibleVisibilityRun(db, projectId, false, selectedSource.run);
+      if (predecessor === void 0) return null;
+      const loaded = candidates.find((candidate) => candidate.id === predecessor.id);
+      if (loaded !== void 0) return { run: loaded };
+      const source = predecessor.measurementPlanVersionId === null ? void 0 : versions.get(predecessor.measurementPlanVersionId);
+      if (source === void 0) {
+        return { incomparable: { id: predecessor.id, createdAt: predecessor.createdAt, completedAt: predecessor.finishedAt } };
+      }
+      return { run: materialize({ run: predecessor, source }, false) };
+    });
+  };
   return {
     mode: "advanced",
     activeRevision: active.version.revision,
@@ -23976,35 +24142,52 @@ function advancedReaderInput(db, projectId, active, query) {
     selection: query,
     activeDefinition: activeV2Definition(presentationPlan, presentationVersion.revision),
     ...preferredSource === void 0 ? {} : { preferredRunId: preferredSource.run.id },
-    runs: candidates
+    runs: candidates,
+    ...includeComparison ? { previous: previousInput() } : {}
   };
 }
-function simpleReaderInput(db, project, query) {
-  const sourceRuns = completedVisibilityRuns(db, project.id, true, query);
-  const frozen = new Map(sourceRuns.length === 0 ? [] : db.select().from(simpleMeasurementDefinitions).where(and19(
-    eq24(simpleMeasurementDefinitions.projectId, project.id),
-    inArray9(simpleMeasurementDefinitions.runId, sourceRuns.map((run) => run.id))
+function frozenSimpleDefinitions(db, projectId, runIds) {
+  if (runIds.length === 0) return /* @__PURE__ */ new Map();
+  return new Map(db.select().from(simpleMeasurementDefinitions).where(and19(
+    eq24(simpleMeasurementDefinitions.projectId, projectId),
+    inArray9(simpleMeasurementDefinitions.runId, [...runIds])
   )).all().map((row) => [row.runId, row.definition]));
-  const selectedRunId = sourceRuns[0]?.id;
-  const candidates = sourceRuns.map((run) => {
-    const snapshots = loadVisibilitySnapshots(db, [run.id]).get(run.id) ?? [];
-    const definition = frozen.get(run.id);
-    const includeEvidence = run.id === selectedRunId;
-    return definition ? frozenSimpleRun(run, definition, snapshots, includeEvidence) : legacySimpleRun(project, run, snapshots, includeEvidence);
-  });
+}
+function simpleRunInput(db, project, run, definition, includeEvidence) {
+  const snapshots = loadVisibilitySnapshots(db, [run.id]).get(run.id) ?? [];
+  return definition ? frozenSimpleRun(run, definition, snapshots, includeEvidence) : legacySimpleRun(project, run, snapshots, includeEvidence);
+}
+function simpleReaderInput(db, project, query, includeComparison) {
+  const sourceRuns = completedVisibilityRuns(db, project.id, true, query);
+  const frozen = frozenSimpleDefinitions(db, project.id, sourceRuns.map((run) => run.id));
+  const selectedRun = sourceRuns.at(0);
+  const candidates = sourceRuns.map((run) => simpleRunInput(db, project, run, frozen.get(run.id), run.id === selectedRun?.id));
   if (query.runId !== void 0 && !candidates.some((run) => run.id === query.runId)) {
     throw validationError(`Measurement run "${query.runId}" is not an eligible simple result.`);
   }
+  const previousInput = () => {
+    if (selectedRun === void 0 || selectedRun.measurementScope !== null) return null;
+    return readPreviousSweep(() => {
+      const predecessor = previousEligibleVisibilityRun(db, project.id, true, selectedRun);
+      if (predecessor === void 0) return null;
+      const loaded = candidates.find((candidate) => candidate.id === predecessor.id);
+      if (loaded !== void 0) return { run: loaded };
+      const definition = frozenSimpleDefinitions(db, project.id, [predecessor.id]).get(predecessor.id);
+      return { run: simpleRunInput(db, project, predecessor, definition, false) };
+    });
+  };
   return {
     mode: "simple",
     activeRevision: null,
     pendingAssignmentCount: 0,
     selection: query,
     activeDefinition: simpleActiveDefinition(project),
-    runs: candidates
+    runs: candidates,
+    ...includeComparison ? { previous: previousInput() } : {}
   };
 }
-function readVisibilityReport(db, project, rawQuery) {
+function readVisibilityReport(db, project, rawQuery, options = {}) {
+  const includeComparison = options.includeComparison ?? true;
   const query = parseQuery(rawQuery);
   const active = activeMeasurementPlan(db, project.id);
   const mode = query.mode === "auto" ? active === null ? "simple" : "advanced" : query.mode;
@@ -24012,13 +24195,12 @@ function readVisibilityReport(db, project, rawQuery) {
     if (mode === "advanced") {
       if (active === null) throw validationError("This project has no advanced measurement plan.");
       if (active.plan.schemaVersion !== MEASUREMENT_PLAN_V2_SCHEMA_VERSION) return unsupportedAdvancedResponse(query, active);
-      return buildVisibilityReport(advancedReaderInput(db, project.id, active, query));
+      return buildVisibilityReport(advancedReaderInput(db, project.id, active, query, includeComparison));
     }
-    return buildVisibilityReport(simpleReaderInput(db, project, query));
+    return buildVisibilityReport(simpleReaderInput(db, project, query, includeComparison));
   } catch (error) {
-    if (error instanceof VisibilityReportCursorError || error instanceof VisibilityReportScopeError) {
-      throw validationError(error.message);
-    }
+    if (error instanceof VisibilityReportScopeError) throw validationError(error.message, error.details);
+    if (error instanceof VisibilityReportCursorError) throw validationError(error.message);
     throw error;
   }
 }
@@ -24031,7 +24213,7 @@ async function visibilityReportRoutes(app) {
 
 // ../api-routes/src/query-tracking.ts
 import crypto20 from "crypto";
-import { and as and20, desc as desc8, eq as eq25, inArray as inArray10, isNotNull as isNotNull2, isNull as isNull5, ne as ne4 } from "drizzle-orm";
+import { and as and20, desc as desc8, eq as eq25, inArray as inArray10, isNotNull as isNotNull2, isNull as isNull5, ne as ne3 } from "drizzle-orm";
 var SOURCE_LIMIT = 100;
 var MAX_REVIEW_AGE_MS = 15 * 60 * 1e3;
 var MAX_REVIEW_FUTURE_SKEW_MS = 60 * 1e3;
@@ -24214,7 +24396,7 @@ function simpleMeasuredAtByQuery(db, project, queryRows2, opts) {
     eq25(runs.projectId, project.id),
     eq25(runs.kind, RunKinds["answer-visibility"]),
     inArray10(runs.status, [RunStatuses.completed, RunStatuses.partial]),
-    ne4(runs.trigger, RunTriggers.probe),
+    ne3(runs.trigger, RunTriggers.probe),
     isNull5(runs.measurementScope),
     isNull5(runs.measurementPlanVersionId)
   )).orderBy(desc8(runs.createdAt), desc8(runs.id)).limit(SOURCE_LIMIT).all();
@@ -24336,7 +24518,7 @@ function measuredAtByQuery(db, state, opts) {
     eq25(runs.projectId, project.id),
     eq25(runs.kind, RunKinds["answer-visibility"]),
     inArray10(runs.status, [RunStatuses.completed, RunStatuses.partial]),
-    ne4(runs.trigger, RunTriggers.probe),
+    ne3(runs.trigger, RunTriggers.probe),
     isNull5(runs.measurementScope),
     isNotNull2(runs.measurementPlanVersionId)
   )).orderBy(desc8(runs.createdAt), desc8(runs.id)).limit(SOURCE_LIMIT).all();
@@ -24553,6 +24735,8 @@ function workspaceDto(db, state, opts) {
       ...group.parentGroupKey ? { parentGroupKey: group.parentGroupKey } : {}
     })) ?? [],
     markets: plan?.reportingScopes?.map((scope) => ({ stableKey: scope.stableKey, label: scope.label, usageEdges: scope.usageEdges, ...scope.groupKey ? { groupKey: scope.groupKey } : {} })) ?? [],
+    // Tracked assignments have no market intersection, so Groups and Properties carry no market links.
+    scopeOptions: plan ? planScopeOptions(plan, { marketLinks: false }) : simpleScopeOptions(),
     tracked: trackedRows(db, state, rows, plan, opts),
     savedSources: savedSources(db, state.project.id)
   });
@@ -26184,7 +26368,7 @@ function normalizeCompetitorList2(domains) {
 }
 
 // ../api-routes/src/history.ts
-import { and as and22, asc as asc3, count, desc as desc9, eq as eq27, gte as gte5, inArray as inArray11, like, ne as ne5, or as or4 } from "drizzle-orm";
+import { and as and22, asc as asc3, count, desc as desc9, eq as eq27, gte as gte5, inArray as inArray11, like, ne as ne4, or as or5 } from "drizzle-orm";
 
 // ../api-routes/src/notification-redaction.ts
 var REDACTED_URL = {
@@ -26263,7 +26447,7 @@ async function historyRoutes(app) {
   app.get("/projects/:name/history", async (request, reply) => {
     const project = resolveProject(app.db, request.params.name);
     const filters = [eq27(auditLog.projectId, project.id)];
-    if (request.operatorAccess !== true) filters.push(ne5(auditLog.entityType, "telemetry"));
+    if (request.operatorAccess !== true) filters.push(ne4(auditLog.entityType, "telemetry"));
     addAuditHistoryFilters(filters, request.query);
     const rows = app.db.select().from(auditLog).where(and22(...filters)).orderBy(desc9(auditLog.createdAt), desc9(auditLog.id)).limit(parseBoundedInt(request.query.limit, 100, 500)).offset(parseBoundedInt(request.query.offset, 0, Number.MAX_SAFE_INTEGER)).all();
     return reply.send(rows.map(formatAuditEntry));
@@ -26271,7 +26455,7 @@ async function historyRoutes(app) {
   app.get("/history", async (request, reply) => {
     const scopedProjectId = request.apiKey?.projectId;
     const filters = scopedProjectId ? [eq27(auditLog.projectId, scopedProjectId)] : [];
-    if (request.operatorAccess !== true) filters.push(ne5(auditLog.entityType, "telemetry"));
+    if (request.operatorAccess !== true) filters.push(ne4(auditLog.entityType, "telemetry"));
     addAuditHistoryFilters(filters, request.query);
     const rows = app.db.select().from(auditLog).where(filters.length > 0 ? and22(...filters) : void 0).orderBy(desc9(auditLog.createdAt), desc9(auditLog.id)).limit(parseBoundedInt(request.query.limit, 100, 500)).offset(parseBoundedInt(request.query.offset, 0, Number.MAX_SAFE_INTEGER)).all();
     return reply.send(rows.map(formatAuditEntry));
@@ -26572,7 +26756,7 @@ function formatAuditEntry(row) {
 function addAuditHistoryFilters(filters, query) {
   if (query.since && !Number.isNaN(Date.parse(query.since))) filters.push(gte5(auditLog.createdAt, query.since));
   if (query.action) filters.push(eq27(auditLog.action, query.action));
-  if (query.actor === "api") filters.push(or4(
+  if (query.actor === "api") filters.push(or5(
     eq27(auditLog.actor, "api"),
     like(auditLog.actor, "api-key:%"),
     like(auditLog.actor, "user:%")
@@ -26593,7 +26777,7 @@ function parseOptionalPositiveInt(value, max2) {
 }
 
 // ../api-routes/src/analytics.ts
-import { and as and23, desc as desc10, eq as eq28, gte as gte6, inArray as inArray12, lt as lt4 } from "drizzle-orm";
+import { and as and23, desc as desc10, eq as eq28, gte as gte6, inArray as inArray12, lt as lt5 } from "drizzle-orm";
 
 // ../api-routes/src/analytics-model-attribution.ts
 function logicalSweeps(observations) {
@@ -26785,7 +26969,7 @@ async function analyticsRoutes(app) {
         eq28(runs.kind, RunKinds["answer-visibility"]),
         inArray12(runs.status, [RunStatuses.completed, RunStatuses.partial]),
         notProbeRun(),
-        lt4(runs.createdAt, cutoff)
+        lt5(runs.createdAt, cutoff)
       );
       const anchorSweepTimes = app.db.selectDistinct({ createdAt: runs.createdAt }).from(runs).where(anchorRunPredicate).orderBy(desc10(runs.createdAt)).limit(ANCHOR_SWEEP_SCAN_LIMIT + 1).all().map((row) => row.createdAt);
       const anchorScanTruncated = anchorSweepTimes.length > ANCHOR_SWEEP_SCAN_LIMIT;
@@ -27619,7 +27803,7 @@ function nonSubresourceReferralPathCondition() {
 }
 
 // ../api-routes/src/report.ts
-import { and as and29, desc as desc14, eq as eq33, gte as gte8, inArray as inArray15, lt as lt5, lte as lte6, ne as ne6, or as or5, sql as sql11 } from "drizzle-orm";
+import { and as and29, desc as desc14, eq as eq33, gte as gte8, inArray as inArray15, lt as lt6, lte as lte6, ne as ne5, or as or6, sql as sql11 } from "drizzle-orm";
 
 // ../api-routes/src/content.ts
 import crypto23 from "crypto";
@@ -28590,141 +28774,22 @@ function escapeHtml2(value) {
   return value.replace(/&/g, "&amp;").replace(/</g, "&lt;").replace(/>/g, "&gt;").replace(/"/g, "&quot;").replace(/'/g, "&#39;");
 }
 function safeHref(value) {
-  const trimmed = (value ?? "").trim();
-  if (!trimmed) return "#";
-  if (trimmed.startsWith("/")) return escapeHtml2(trimmed);
-  if (/^https?:\/\//i.test(trimmed)) return escapeHtml2(trimmed);
-  if (/^mailto:/i.test(trimmed)) return escapeHtml2(trimmed);
-  return "#";
-}
-function summarizeQueryParams(params) {
-  const keys = Array.from(params.keys());
-  const total = keys.length;
-  if (total === 0) return "";
-  const noun = total === 1 ? "param" : "params";
-  const tag = inferAdSource(params);
-  return tag ? `${tag} \xB7 ${total} ${noun}` : `${total} tracking ${noun}`;
-}
-function inferAdSource(params) {
-  if (params.has("fbclid")) return "Facebook Ad";
-  if (params.has("gclid") || params.has("gbraid") || params.has("wbraid")) return "Google Ad";
-  if (params.has("msclkid")) return "Microsoft Ad";
-  if (params.has("ttclid")) return "TikTok Ad";
-  if (params.has("li_fat_id")) return "LinkedIn Ad";
-  if (params.has("twclid")) return "X / Twitter Ad";
-  if (params.has("epik")) return "Pinterest Ad";
-  for (const k of params.keys()) {
-    if (k.startsWith("hsa_")) return "Search Ad";
-  }
-  const src = params.get("utm_source");
-  const med = params.get("utm_medium");
-  if (src && med) return `${src} / ${med}`;
-  if (src) return `Source: ${src}`;
-  if (med) return `Medium: ${med}`;
-  return null;
+  return escapeHtml2(safeLinkHref(value));
 }
 function formatLandingPageHtml(raw) {
-  const value = raw ?? "";
-  const queryIdx = value.indexOf("?");
-  const path8 = queryIdx === -1 ? value : value.slice(0, queryIdx);
-  const query = queryIdx === -1 ? "" : value.slice(queryIdx + 1);
-  const pathHtml = `<span class="page-path">${escapeHtml2(path8 || "/")}</span>`;
-  if (!query) return pathHtml;
-  let summary2 = "";
-  try {
-    summary2 = summarizeQueryParams(new URLSearchParams(query));
-  } catch {
-    summary2 = "tracking params";
-  }
-  if (!summary2) return pathHtml;
-  return `${pathHtml}<span class="page-query" title="${escapeHtml2(value)}">${escapeHtml2(summary2)}</span>`;
-}
-function gscDateRange(report) {
-  const summary2 = report.executiveSummary.gsc;
-  const gsc = report.gsc;
-  const start = summary2?.periodStart || gsc?.periodStart || gsc?.trend[0]?.date || "";
-  const end = summary2?.periodEnd || gsc?.periodEnd || gsc?.trend.at(-1)?.date || "";
-  return formatDateRange(start, end);
-}
-function pluralize(count4, singular, plural = `${singular}s`) {
-  return count4 === 1 ? singular : plural;
-}
-var PROVIDER_DISPLAY_NAMES = {
-  gemini: "Gemini",
-  openai: "ChatGPT",
-  claude: "Claude",
-  perplexity: "Perplexity",
-  local: "Local model",
-  "cdp:chatgpt": "ChatGPT (browser)"
-};
-function providerDisplayName(name) {
-  return PROVIDER_DISPLAY_NAMES[name] ?? name.charAt(0).toUpperCase() + name.slice(1);
-}
-function clientHorizonLabel(horizon) {
-  switch (horizon) {
-    case "immediate":
-      return "Do now";
-    case "short-term":
-      return "This month";
-    case "medium-term":
-      return "Next quarter";
-  }
-}
-function clientConfidenceLabel(confidence) {
-  switch (confidence) {
-    case "high":
-      return "Strong evidence";
-    case "medium":
-      return "Some evidence";
-    case "low":
-      return "Worth trying";
-  }
-}
-function clientTrendCopy(delta) {
-  if (!delta) return null;
-  if (delta.direction === "up") {
-    return { text: `Up ${delta.deltaAbs.toFixed(1)} points ${compareCopy(delta)}`, tone: "positive", arrow: "\u2191" };
-  }
-  if (delta.direction === "down") {
-    return { text: `Down ${Math.abs(delta.deltaAbs).toFixed(1)} points ${compareCopy(delta)}`, tone: "negative", arrow: "\u2193" };
-  }
-  return { text: `Holding steady ${compareCopy(delta)}`, tone: "neutral", arrow: "\u2192" };
-}
-function compareCopy(delta) {
-  const window = delta.window ?? 1;
-  return window >= 2 ? `vs prior ${window} checks (avg ${delta.prior}%)` : `since last check (was ${delta.prior}%)`;
-}
-function compactInlineList(items, limit = 3) {
-  const visible = items.slice(0, limit);
-  const more = items.length - visible.length;
-  return `${visible.join(", ")}${more > 0 ? `, +${more} more` : ""}`;
+  const page3 = describeLandingPage(raw);
+  const pathHtml = `<span class="page-path">${escapeHtml2(page3.path)}</span>`;
+  if (!page3.querySummary) return pathHtml;
+  return `${pathHtml}<span class="page-query" title="${escapeHtml2(page3.raw)}">${escapeHtml2(page3.querySummary)}</span>`;
 }
 function renderProofChips(items, limit = 3) {
   if (items.length === 0) return "";
   const visible = items.slice(0, limit);
   const more = items.length - visible.length;
   const chips = visible.map((item2) => `<span class="proof-chip">${escapeHtml2(item2)}</span>`);
-  if (more > 0) chips.push(`<span class="proof-chip">+${more} more</span>`);
+  if (more > 0) chips.push(`<span class="proof-chip">${reportMoreChipLabel(more)}</span>`);
   return `<div class="proof-chips">${chips.join("")}</div>`;
 }
-function pressureTone2(label) {
-  if (label === "High") return "negative";
-  if (label === "Moderate") return "caution";
-  if (label === "Low") return "positive";
-  return "neutral";
-}
-function severityTone(severity) {
-  switch (severity) {
-    case "critical":
-      return "negative";
-    case "high":
-      return "negative";
-    case "medium":
-      return "caution";
-    case "low":
-      return "neutral";
-  }
-}
 var STYLE = `
 :root {
   color-scheme: dark;
@@ -28942,6 +29007,7 @@ section.report-section .section-intro {
 .source-bar-pct { color: ${COLORS.textFaint}; font-size: 11px; }
 .driver-list { margin: 0; padding-left: 16px; font-size: 12px; color: ${COLORS.textMuted}; }
 .driver-list li { margin: 2px 0; }
+.table-scroll { overflow-x: auto; }
 table.report-table {
   width: 100%;
   border-collapse: collapse;
@@ -28964,7 +29030,7 @@ table.report-table th {
 }
 table.report-table td.numeric { text-align: right; font-variant-numeric: tabular-nums; white-space: nowrap; }
 table.report-table td.page-cell { max-width: 0; }
-table.insights-table { table-layout: fixed; }
+table.insights-table { table-layout: fixed; min-width: 680px; }
 table.insights-table th.col-severity, table.insights-table td.col-severity { width: 96px; }
 table.insights-table th.col-query, table.insights-table td.col-query { width: 18%; }
 table.insights-table th.col-provider, table.insights-table td.col-provider { width: 88px; }
@@ -28995,6 +29061,7 @@ table.report-table td .badge {
   font-weight: 600;
   border: 1px solid;
 }
+table.report-table td p.muted { margin: 2px 0 0; font-size: 12px; color: ${COLORS.textMuted}; }
 .cell-cited { color: ${COLORS.positive}; font-weight: 600; }
 .cell-not-cited { color: ${COLORS.textFaint}; }
 .cell-pending { color: ${COLORS.textFaint}; font-style: italic; }
@@ -29020,7 +29087,7 @@ table.report-table td .badge {
 }
 .chart-grid {
   display: grid;
-  grid-template-columns: repeat(auto-fit, minmax(360px, 1fr));
+  grid-template-columns: repeat(auto-fit, minmax(min(360px, 100%), 1fr));
   gap: 16px;
 }
 .mention-branded-block {
@@ -29374,7 +29441,7 @@ table.report-table td .badge {
 .client-progress-fill.tone-negative { background: ${COLORS.negative}b3; }
 .client-evidence-grid {
   display: grid;
-  grid-template-columns: repeat(auto-fit, minmax(360px, 1fr));
+  grid-template-columns: repeat(auto-fit, minmax(min(360px, 100%), 1fr));
   gap: 16px;
 }
 .client-opportunity-list {
@@ -29468,6 +29535,7 @@ table.report-table td .badge {
     print-color-adjust: exact;
   }
   .container { max-width: none; padding: 0; }
+  .table-scroll { overflow: visible; }
   section.report-section,
   .executive-hero,
   .headline-card,
@@ -29499,46 +29567,34 @@ function section(opts, body) {
 function renderEmpty(message) {
   return `<div class="empty-state">${escapeHtml2(message)}</div>`;
 }
-function locationDisplay(location) {
-  if (!location) return "";
-  const place = [location.city, location.region, location.country].filter(Boolean).join(", ");
-  return place ? `${location.label} (${place})` : location.label;
-}
 function renderHeaderLocationFragment(location) {
-  if (!location) return " \xB7 No market set";
-  return ` \xB7 Market: ${escapeHtml2(locationDisplay(location))}`;
+  return ` \xB7 ${escapeHtml2(reportHeaderMarketLabel(location))}`;
 }
 function renderLocationCard(report) {
-  const location = report.meta.location;
-  const handling = report.meta.providerLocationHandling;
-  if (!location && handling.length === 0) return "";
-  const otherLocations = location?.otherConfiguredLabels ?? [];
-  const weakLocationProviders = handling.filter((h) => h.treatment === "ignored" || h.treatment === "browser-geo").map((h) => h.provider);
-  const marketValue = location ? locationDisplay(location) : "No market set";
-  const notIncluded = otherLocations.length > 0 ? compactInlineList(otherLocations, 4) : "None";
-  const interpretation = location ? otherLocations.length > 0 ? `${otherLocations.length} configured ${pluralize(otherLocations.length, "market")} still ${otherLocations.length === 1 ? "needs" : "need"} a matching check before cross-market recommendations.` : "Single-market report; findings can be read as the current market view." : "No geographic hint was attached to this check; read findings as default-market or national results.";
-  const providerCopy = handling.length > 0 ? weakLocationProviders.length > 0 ? `${weakLocationProviders.length} ${pluralize(weakLocationProviders.length, "provider")} need a closer location check.` : `${handling.length} ${pluralize(handling.length, "provider")} received the market context.` : "No provider-level location metadata is available for this report.";
-  const warning = weakLocationProviders.length > 0 ? `<div class="scope-warning">
-        <strong>Location handling needs review</strong>
-        ${escapeHtml2(compactInlineList(weakLocationProviders, 4))} used weak or indirect market handling. Treat provider-level differences cautiously.
+  const scope = reportMarketScope(report);
+  if (!scope) return "";
+  const copy = REPORT_SECTION_COPY["executive-summary"].marketScope;
+  const warning = scope.weakProviders !== null ? `<div class="scope-warning">
+        <strong>${copy.warningTitle}</strong>
+        ${escapeHtml2(scope.weakProviders)} ${copy.warningDetail}
       </div>` : "";
   return `<div class="chart-card market-scope-card">
-    <h3>Market Scope</h3>
+    <h3>${copy.heading}</h3>
     <div class="market-scope-grid">
       <div class="scope-tile">
-        <div class="scope-label">Current check</div>
-        <div class="scope-value">${escapeHtml2(marketValue)}</div>
-        <div class="scope-copy">All findings below are scoped to this run.</div>
+        <div class="scope-label">${copy.currentLabel}</div>
+        <div class="scope-value">${escapeHtml2(scope.currentValue)}</div>
+        <div class="scope-copy">${copy.currentCopy}</div>
       </div>
       <div class="scope-tile">
-        <div class="scope-label">Not included</div>
-        <div class="scope-value">${escapeHtml2(notIncluded)}</div>
-        <div class="scope-copy">${escapeHtml2(interpretation)}</div>
+        <div class="scope-label">${copy.notIncludedLabel}</div>
+        <div class="scope-value">${escapeHtml2(scope.notIncludedValue)}</div>
+        <div class="scope-copy">${escapeHtml2(scope.notIncludedCopy)}</div>
       </div>
       <div class="scope-tile">
-        <div class="scope-label">Provider context</div>
-        <div class="scope-value">${handling.length > 0 ? formatNumber(handling.length) : "\u2014"}</div>
-        <div class="scope-copy">${escapeHtml2(providerCopy)}</div>
+        <div class="scope-label">${copy.providerLabel}</div>
+        <div class="scope-value">${scope.providerValue}</div>
+        <div class="scope-copy">${escapeHtml2(scope.providerCopy)}</div>
       </div>
     </div>
     ${warning}
@@ -29546,71 +29602,65 @@ function renderLocationCard(report) {
 }
 function renderExecutiveSummary(report) {
   const s = report.executiveSummary;
-  const trendLabel = s.trend === "up" ? "\u2191 Up" : s.trend === "down" ? "\u2193 Down" : s.trend === "flat" ? "\u2192 Flat" : "\u2014";
-  const trendTone = s.trend === "up" ? "positive" : s.trend === "down" ? "negative" : "neutral";
-  const queryNoun = s.totalQueryCount === 1 ? "query" : "queries";
-  const citedFragment = (s.totalQueryCount ?? 0) > 0 ? `${s.citedQueryCount}/${s.totalQueryCount} ${queryNoun} cited` : "no queries";
-  const mentionedFragment = (s.totalQueryCount ?? 0) > 0 ? `${s.mentionedQueryCount}/${s.totalQueryCount} ${queryNoun} mentioned` : "no queries";
-  const headlineTitle = (s.totalQueryCount ?? 0) > 0 ? `${s.citedQueryCount} of ${s.totalQueryCount} tracked ${queryNoun} cite ${report.meta.project.displayName}` : "No AI citation data yet";
-  const headlineSubtitle = (s.totalQueryCount ?? 0) > 0 ? `${s.citationRate}% citation coverage and ${s.mentionRate}% mention coverage across ${s.providerCount} ${pluralize(s.providerCount, "provider")}.` : "Run a check to populate the first citation and mention baseline.";
-  const priorityActions = report.agencyDiagnostics.priorities.length > 0 ? report.agencyDiagnostics.priorities : report.actionPlan;
-  const actionCount = dedupeReportActions(report, priorityActions).length;
+  const copy = REPORT_SECTION_COPY["executive-summary"];
+  const headline = reportExecutiveHeadline(report);
   const heroHtml = `<div class="executive-hero">
     <div class="headline-card">
       <div>
-        <div class="hero-kicker">Latest AI visibility check</div>
-        <div class="hero-title">${escapeHtml2(headlineTitle)}</div>
+        <div class="hero-kicker">${copy.heroKicker}</div>
+        <div class="hero-title">${escapeHtml2(headline.title)}</div>
       </div>
-      <div class="hero-subtitle">${escapeHtml2(headlineSubtitle)}</div>
+      <div class="hero-subtitle">${escapeHtml2(headline.subtitle)}</div>
     </div>
     <div class="hero-proof-grid">
       <div class="hero-proof">
-        <div class="mini-label">Citation trend</div>
-        <div class="mini-value tone-${trendTone}">${escapeHtml2(trendLabel)}</div>
-        <div class="mini-copy">${escapeHtml2(citedFragment)}</div>
+        <div class="mini-label">${copy.proofTiles.citationTrend}</div>
+        <div class="mini-value tone-${headline.trendTone}">${escapeHtml2(headline.trendLabel)}</div>
+        <div class="mini-copy">${escapeHtml2(headline.citedFragment)}</div>
       </div>
       <div class="hero-proof">
-        <div class="mini-label">Mention coverage</div>
+        <div class="mini-label">${copy.proofTiles.mentionCoverage}</div>
         <div class="mini-value">${s.mentionRate}%</div>
-        <div class="mini-copy">${escapeHtml2(mentionedFragment)}</div>
+        <div class="mini-copy">${escapeHtml2(headline.mentionedFragment)}</div>
       </div>
       <div class="hero-proof">
-        <div class="mini-label">Prioritized actions</div>
-        <div class="mini-value">${formatNumber(actionCount)}</div>
-        <div class="mini-copy">Sorted for agency follow-up.</div>
+        <div class="mini-label">${copy.proofTiles.prioritizedActions}</div>
+        <div class="mini-value">${formatNumber(headline.prioritizedActionCount)}</div>
+        <div class="mini-copy">${copy.prioritizedActionsCopy}</div>
       </div>
     </div>
   </div>`;
   const metrics = [
     {
-      label: "Citation rate",
+      label: copy.tiles.citationRate,
       value: `${s.citationRate}%`,
-      delta: `<span class="tone-${trendTone}">${trendLabel}</span> \xB7 ${citedFragment} \xB7 ${s.providerCount} provider${s.providerCount === 1 ? "" : "s"}`
+      delta: `<span class="tone-${headline.trendTone}">${headline.trendLabel}</span> \xB7 ${headline.citedFragment} \xB7 ${headline.providerCountLabel}`
     },
     {
-      label: "Mention rate",
+      label: copy.tiles.mentionRate,
       value: `${s.mentionRate}%`,
-      delta: mentionedFragment
+      delta: headline.mentionedFragment
     },
     {
-      label: "Queries tracked",
+      label: copy.tiles.queriesTracked,
       value: formatNumber(s.queryCount),
-      delta: `${s.competitorCount} competitor${s.competitorCount === 1 ? "" : "s"} tracked`
+      delta: headline.competitorCountLabel
     }
   ];
-  if (s.gsc) {
-    const dateRange = gscDateRange(report);
+  if (s.gsc && headline.gscDelta !== null) {
     metrics.push({
-      label: "GSC clicks",
+      label: copy.tiles.gscClicks,
       value: formatNumber(s.gsc.clicks),
-      delta: `${formatNumber(s.gsc.impressions)} imp \xB7 ${formatRatio(s.gsc.ctr)} CTR${dateRange ? ` \xB7 ${escapeHtml2(dateRange)}` : ""}`
+      // Only the date range can hold markup; the counts and separators cannot,
+      // so escaping the whole line matches escaping the range alone.
+      delta: escapeHtml2(headline.gscDelta)
     });
   }
-  if (s.ga) {
+  if (s.ga && headline.gaDelta !== null) {
     metrics.push({
-      label: "GA sessions",
+      label: copy.tiles.gaSessions,
       value: formatNumber(s.ga.sessions),
-      delta: `${formatNumber(s.ga.users)} users \xB7 ${formatDate(s.ga.periodStart)} \u2192 ${formatDate(s.ga.periodEnd)}`
+      delta: headline.gaDelta
     });
   }
   const metricsHtml = `<div class="metric-grid">
@@ -29628,44 +29678,38 @@ function renderExecutiveSummary(report) {
   const locationHtml = renderLocationCard(report);
   return section(
     {
-      id: "executive-summary",
-      eyebrow: "Section 1",
-      title: "Executive Summary",
-      intro: "Citation = source list. Mention = answer text. They are independent signals."
+      id: ReportSectionIds["executive-summary"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
     heroHtml + metricsHtml + findingsHtml + locationHtml
   );
 }
 function deltaToneClass(direction) {
-  if (direction === "up") return "tone-positive";
-  if (direction === "down") return "tone-negative";
-  return "";
-}
-function deltaArrow(direction) {
-  if (direction === "up") return "\u2191";
-  if (direction === "down") return "\u2193";
-  return "\u2192";
+  const tone = reportDirectionTone(direction);
+  return tone === "neutral" ? "" : `tone-${tone}`;
 }
 function renderRateDeltaTile(label, delta, unit) {
   if (!delta) {
-    return `<div class="metric"><div class="label">${escapeHtml2(label)}</div><div class="value">\u2014</div><div class="delta">No prior data</div></div>`;
+    return `<div class="metric"><div class="label">${escapeHtml2(label)}</div><div class="value">\u2014</div><div class="delta">${REPORT_SECTION_COPY["whats-changed"].rateTileEmpty}</div></div>`;
   }
   const valueSuffix = unit === "%" ? "%" : "";
-  const deltaText = unit === "%" ? `${delta.deltaAbs > 0 ? "+" : ""}${delta.deltaAbs.toFixed(1)}% vs ${delta.prior}%` : formatAverageDelta(delta);
+  const deltaText = reportRateDeltaCopy(delta, unit);
   return `<div class="metric">
     <div class="label">${escapeHtml2(label)}</div>
-    <div class="value ${deltaToneClass(delta.direction)}">${delta.current}${valueSuffix} <span style="font-size:14px;font-weight:500;">${deltaArrow(delta.direction)}</span></div>
+    <div class="value ${deltaToneClass(delta.direction)}">${delta.current}${valueSuffix} <span style="font-size:14px;font-weight:500;">${reportDeltaArrow(delta.direction)}</span></div>
     <div class="delta">${deltaText}</div>
   </div>`;
 }
 function renderTrafficDeltaTile(label, delta, countLabel, comparisonWindowDays) {
   if (!delta) {
-    return `<div class="metric"><div class="label">${escapeHtml2(label)}</div><div class="value">\u2014</div><div class="delta">Not enough trend data</div></div>`;
+    return `<div class="metric"><div class="label">${escapeHtml2(label)}</div><div class="value">\u2014</div><div class="delta">${REPORT_SECTION_COPY["whats-changed"].trafficTileEmpty}</div></div>`;
   }
-  const deltaText = formatWindowCountDelta(delta, countLabel, `vs prior ${comparisonWindowDays} days`);
+  const deltaText = formatWindowCountDelta(delta, countLabel, reportPriorWindowLabel(comparisonWindowDays));
   return `<div class="metric">
     <div class="label">${escapeHtml2(label)}</div>
-    <div class="value ${deltaToneClass(delta.direction)}">${formatNumber(delta.current)} <span style="font-size:14px;font-weight:500;">${deltaArrow(delta.direction)}</span></div>
+    <div class="value ${deltaToneClass(delta.direction)}">${formatNumber(delta.current)} <span style="font-size:14px;font-weight:500;">${reportDeltaArrow(delta.direction)}</span></div>
     <div class="delta">${deltaText}</div>
   </div>`;
 }
@@ -29673,24 +29717,21 @@ function renderProviderMovements(movements, audience) {
   const meaningful = movements.filter((m) => m.direction !== "flat");
   if (meaningful.length === 0) return "";
   const isClient = audience === "client";
+  const copy = isClient ? REPORT_SECTION_COPY["whats-changed"].client : REPORT_SECTION_COPY["whats-changed"].agency;
   const rows = meaningful.map((m) => {
-    const sign = m.deltaAbs > 0 ? "+" : "";
     return `<tr>
-      <td>${escapeHtml2(isClient ? providerDisplayName(m.provider) : m.provider)}</td>
+      <td>${escapeHtml2(isClient ? reportProviderDisplayName(m.provider) : m.provider)}</td>
       <td class="numeric">${m.prior}%</td>
       <td class="numeric">${m.current}%</td>
-      <td class="numeric ${deltaToneClass(m.direction)}">${sign}${m.deltaAbs.toFixed(1)}% ${deltaArrow(m.direction)}</td>
+      <td class="numeric ${deltaToneClass(m.direction)}">${reportMovementChangeCopy(m)}</td>
     </tr>`;
   }).join("");
-  const heading = isClient ? "How each AI tool changed" : "AI engine movements";
-  const colA = isClient ? "AI tool" : "Engine";
-  const colB = isClient ? "Was" : "Prior";
-  const colC = isClient ? "Now" : "Current";
-  return `<div class="chart-card"><h3>${heading}</h3>
-    <table class="report-table">
-      <thead><tr><th>${colA}</th><th class="numeric">${colB}</th><th class="numeric">${colC}</th><th class="numeric">Change</th></tr></thead>
+  const [engineHeader, priorHeader, currentHeader, changeHeader] = copy.movementHeaders;
+  return `<div class="chart-card"><h3>${copy.movementsHeading}</h3>
+    <div class="table-scroll"><table class="report-table">
+      <thead><tr><th>${engineHeader}</th><th class="numeric">${priorHeader}</th><th class="numeric">${currentHeader}</th><th class="numeric">${changeHeader}</th></tr></thead>
       <tbody>${rows}</tbody>
-    </table>
+    </table></div>
   </div>`;
 }
 function renderWinsLosses(insights2, heading, emptyMessage, audience) {
@@ -29701,52 +29742,45 @@ function renderWinsLosses(insights2, heading, emptyMessage, audience) {
   }
   const isClient = audience === "client";
   const rows = insights2.map((i) => {
-    const tone = severityTone(i.severity);
-    const countChip = i.instanceCount > 1 ? ` <span class="badge tone-neutral">\xD7 ${i.instanceCount}</span>` : "";
+    const tone = reportInsightTone(i);
+    const countChip = i.instanceCount > 1 ? ` <span class="badge tone-neutral">${reportInstanceCountLabel(i.instanceCount)}</span>` : "";
     const severityCell = isClient ? "" : `<td><span class="badge tone-${tone}">${escapeHtml2(reportSeverityLabel(i.severity))}</span></td>`;
     return `<tr>
       ${severityCell}
       <td>${escapeHtml2(i.title)}${countChip}</td>
       <td>${escapeHtml2(i.query)}</td>
-      <td>${escapeHtml2(isClient ? providerDisplayName(i.provider) : i.provider)}</td>
+      <td>${escapeHtml2(isClient ? reportProviderDisplayName(i.provider) : i.provider)}</td>
     </tr>`;
   }).join("");
-  const headers = isClient ? `<tr><th>What changed</th><th>Customer query</th><th>AI tool</th></tr>` : `<tr><th>Severity</th><th>Title</th><th>Query</th><th>Provider</th></tr>`;
+  const headerCells = (isClient ? REPORT_SECTION_COPY["whats-changed"].client : REPORT_SECTION_COPY["whats-changed"].agency).insightHeaders;
+  const headers = `<tr>${headerCells.map((header) => `<th>${header}</th>`).join("")}</tr>`;
   return `<div class="chart-card"><h3>${escapeHtml2(heading)}</h3>
-    <table class="report-table">
+    <div class="table-scroll"><table class="report-table">
       <thead>${headers}</thead>
       <tbody>${rows}</tbody>
-    </table>
+    </table></div>
   </div>`;
 }
 function renderWhatsChanged(report, audience) {
   const w = report.whatsChanged;
   const isClient = audience === "client";
-  const eyebrow = isClient ? "Since last check" : "Section 2";
-  const title = isClient ? "What's different since last check" : "What's Changed";
-  const intro = isClient ? "" : w.headline;
+  const { client, agency } = REPORT_SECTION_COPY["whats-changed"];
+  const copy = isClient ? client : agency;
+  const heading = { id: ReportSectionIds["whats-changed"], eyebrow: copy.eyebrow, title: copy.title, intro: isClient ? "" : w.headline };
   if (!w.enoughHistory && !w.gscClicksDelta && !w.aiReferralsDelta && w.wins.length === 0 && w.regressions.length === 0) {
-    return section(
-      { id: "whats-changed", eyebrow, title, intro },
-      renderEmpty(isClient ? "No comparison yet \u2014 trends will appear after a few more checks." : "Trends will appear after a few more checks.")
-    );
+    return section(heading, renderEmpty(copy.empty));
   }
   const rateTiles = `<div class="metric-grid">
-    ${renderRateDeltaTile(isClient ? "AI mentions your name" : "Citation rate", isClient ? w.mentionRate : w.citationRate, "%")}
-    ${renderRateDeltaTile(isClient ? "AI links to your website" : "Mention rate", isClient ? w.citationRate : w.mentionRate, "%")}
-    ${renderRateDeltaTile(isClient ? "Queries AI mentioned you in" : "Cited queries", isClient ? w.mentionedQueryCount : w.citedQueryCount, "count")}
-    ${renderTrafficDeltaTile(isClient ? "Visitors from Google" : "GSC clicks", w.gscClicksDelta, isClient ? "visits" : "clicks", w.comparisonWindowDays)}
-    ${renderTrafficDeltaTile(isClient ? "Visitors from AI tools" : "AI referral sessions", w.aiReferralsDelta, isClient ? "visits" : "sessions", w.comparisonWindowDays)}
+    ${renderRateDeltaTile(isClient ? client.tiles.mentionRate : agency.tiles.citationRate, isClient ? w.mentionRate : w.citationRate, "%")}
+    ${renderRateDeltaTile(isClient ? client.tiles.citationRate : agency.tiles.mentionRate, isClient ? w.citationRate : w.mentionRate, "%")}
+    ${renderRateDeltaTile(isClient ? client.tiles.mentionedQueryCount : agency.tiles.citedQueryCount, isClient ? w.mentionedQueryCount : w.citedQueryCount, "count")}
+    ${renderTrafficDeltaTile(copy.tiles.gscClicks, w.gscClicksDelta, copy.gscCountLabel, w.comparisonWindowDays)}
+    ${renderTrafficDeltaTile(copy.tiles.aiReferrals, w.aiReferralsDelta, copy.aiReferralsCountLabel, w.comparisonWindowDays)}
   </div>`;
   const movements = renderProviderMovements(w.providerMovements, audience);
-  const winsHeading = isClient ? "What got better" : "Wins";
-  const lossesHeading = isClient ? "What got worse" : "Regressions";
-  const wins = renderWinsLosses(w.wins, winsHeading, isClient ? "No new wins this period." : "No new gains in the latest check.", audience);
-  const regressions = renderWinsLosses(w.regressions, lossesHeading, isClient ? "Nothing got worse this period." : "No new regressions in the latest check.", audience);
-  return section(
-    { id: "whats-changed", eyebrow, title, intro },
-    `${rateTiles}${movements}${wins}${regressions}`
-  );
+  const wins = renderWinsLosses(w.wins, copy.winsHeading, copy.winsEmpty, audience);
+  const regressions = renderWinsLosses(w.regressions, copy.regressionsHeading, copy.regressionsEmpty, audience);
+  return section(heading, `${rateTiles}${movements}${wins}${regressions}`);
 }
 function renderProviderBars(rates) {
   if (rates.length === 0) return "";
@@ -29765,45 +29799,50 @@ function renderProviderBars(rates) {
       <text x="${labelWidth - 8}" y="${y + 16}" fill="${COLORS.textMuted}" font-size="11" text-anchor="end">${escapeHtml2(r.provider)}</text>
       <rect x="${labelWidth}" y="${y}" width="${barWidth}" height="${barHeight}" fill="${COLORS.border}" opacity="0.4" rx="3" />
       <rect x="${labelWidth}" y="${y}" width="${w}" height="${barHeight}" fill="${color}" rx="3" />
-      <text x="${labelWidth + w + 6}" y="${y + 16}" fill="${COLORS.text}" font-size="11">${r.citationRate}% (${r.citedCount}/${r.totalCount})</text>`;
+      <text x="${labelWidth + w + 6}" y="${y + 16}" fill="${COLORS.text}" font-size="11">${reportProviderRateLabel(r)}</text>`;
   }).join("");
+  const title = REPORT_SECTION_COPY["citation-scorecard"].providerChartTitle;
   return `<div class="chart-card">
-    <h3>Provider citation rate</h3>
-    <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="Provider citation rate bar chart">
+    <h3>${title}</h3>
+    <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="${reportBarChartLabel(title)}">
       ${bars}
     </svg>
   </div>`;
 }
 function renderCitationMatrix(scorecard) {
+  const copy = REPORT_SECTION_COPY["citation-scorecard"];
+  const glyphs = copy.glyphs;
   if (scorecard.queries.length === 0 || scorecard.providers.length === 0) {
-    return renderEmpty("Run a check to populate the citation matrix.");
+    return renderEmpty(copy.empty);
   }
   const headers = scorecard.providers.map((p) => `<th>${escapeHtml2(p)}</th>`).join("");
   const rows = scorecard.queries.map((q, qi) => {
     const cells = scorecard.providers.map((_, pi) => {
       const cell = scorecard.matrix[qi]?.[pi];
       if (!cell) {
-        return '<td><span class="cell-pending">\u2014 \u2014</span></td>';
+        return `<td><span class="cell-pending">${glyphs.missingCell}</span></td>`;
       }
-      const citedGlyph = cell.citationState === CitationStates.cited ? '<span class="cell-cited">C</span>' : '<span class="cell-not-cited">c</span>';
-      const mentionedGlyph = cell.answerMentioned === true ? '<span class="cell-cited">M</span>' : cell.answerMentioned === false ? '<span class="cell-not-cited">m</span>' : '<span class="cell-pending">\u2013</span>';
+      const citedGlyph = cell.citationState === CitationStates.cited ? `<span class="cell-cited">${glyphs.cited}</span>` : `<span class="cell-not-cited">${glyphs.notCited}</span>`;
+      const mentionedGlyph = cell.answerMentioned === true ? `<span class="cell-cited">${glyphs.mentioned}</span>` : cell.answerMentioned === false ? `<span class="cell-not-cited">${glyphs.notMentioned}</span>` : `<span class="cell-pending">${glyphs.pending}</span>`;
       return `<td>${citedGlyph} ${mentionedGlyph}</td>`;
     }).join("");
     return `<tr><td>${escapeHtml2(q)}</td>${cells}</tr>`;
   }).join("");
-  const legend = '<p class="section-intro" style="margin-top:0;font-size:11px;">Legend: <span class="cell-cited">C</span>/<span class="cell-not-cited">c</span> = cited/not, <span class="cell-cited">M</span>/<span class="cell-not-cited">m</span> = mentioned/not, <span class="cell-pending">\u2013</span> = no data.</p>';
-  return `${legend}<table class="report-table">
-    <thead><tr><th>Query</th>${headers}</tr></thead>
+  const legendCopy = copy.legend;
+  const legend = `<p class="section-intro" style="margin-top:0;font-size:11px;">${legendCopy.lead} <span class="cell-cited">${glyphs.cited}</span>/<span class="cell-not-cited">${glyphs.notCited}</span> ${legendCopy.citedMeaning} <span class="cell-cited">${glyphs.mentioned}</span>/<span class="cell-not-cited">${glyphs.notMentioned}</span> ${legendCopy.mentionedMeaning} <span class="cell-pending">${glyphs.pending}</span> ${legendCopy.pendingMeaning}</p>`;
+  return `${legend}<div class="table-scroll"><table class="report-table">
+    <thead><tr><th>${copy.queryHeader}</th>${headers}</tr></thead>
     <tbody>${rows}</tbody>
-  </table>`;
+  </table></div>`;
 }
 function renderCitationScorecard(report) {
   const body = `
     ${renderProviderBars(report.citationScorecard.providerRates)}
     ${renderCitationMatrix(report.citationScorecard)}
   `;
+  const copy = REPORT_SECTION_COPY["citation-scorecard"];
   return section(
-    { id: "citation-scorecard", eyebrow: "Section 3", title: "Citation Scorecard", intro: "Per-engine citation and mention coverage from the latest check." },
+    { id: ReportSectionIds["citation-scorecard"], eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
     body
   );
 }
@@ -29835,19 +29874,16 @@ function renderCompetitorBars(landscape, canonical) {
     { label: canonical, count: landscape.projectCitationCount, isProject: true },
     ...landscape.competitors.map((c) => ({ label: c.domain, count: c.citationCount, isProject: false }))
   ];
-  return renderLandscapeBars(data, "Citations per domain", "Citations per domain bar chart");
+  const title = REPORT_SECTION_COPY["competitor-landscape"].citationsChartTitle;
+  return renderLandscapeBars(data, title, reportBarChartLabel(title));
 }
 function renderMentionBars(section2, canonical, title) {
   const data = [
     { label: canonical, count: section2.projectMentionCount, isProject: true },
     ...section2.competitors.map((c) => ({ label: c.domain, count: c.mentionCount, isProject: false }))
   ];
-  return renderLandscapeBars(data, title, `${title} bar chart`);
+  return renderLandscapeBars(data, title, reportBarChartLabel(title));
 }
-var MENTION_SCOPE_LABEL = {
-  "non-brand": "non-brand queries",
-  pooled: "pooled queries \xB7 classification unavailable"
-};
 function renderReportShareOfVoice(report) {
   return [report.mentionLandscape.nonBrand?.shareOfVoice, report.mentionLandscape.branded?.shareOfVoice?.queryClass === "branded" ? report.mentionLandscape.branded.shareOfVoice : void 0].map((share) => share ? `<div class="chart-note"><p>${escapeHtml2(shareOfVoiceSummary(share.percent, share.queryClass, share))}</p>${share.reason ? `<p>${escapeHtml2(shareOfVoiceReason(share.reason))}</p>` : ""}</div>` : "").join("");
 }
@@ -29858,19 +29894,20 @@ function renderCompetitorLandscape(report) {
   const brandedMentions = mentionLandscape.branded;
   const hasBrandedMentions = (brandedMentions?.totalAnswerSnapshots ?? 0) > 0;
   const noMentionData = mentionLandscape.competitors.length === 0 && mentionLandscape.projectMentionCount === 0 && !hasBrandedMentions;
+  const copy = REPORT_SECTION_COPY["competitor-landscape"];
   if (noCitationData && noMentionData) {
     return section(
-      { id: "competitor-landscape", eyebrow: "Section 4", title: "Competitor Landscape" },
-      renderEmpty("No competitor data yet. Add competitors and run a check.")
+      { id: ReportSectionIds["competitor-landscape"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const mentionByDomain = new Map(mentionLandscape.competitors.map((m) => [m.domain, m]));
   const rows = competitors2.map((c) => {
-    const tone = pressureTone2(c.pressureLabel);
+    const tone = reportPressureTone(c.pressureLabel);
     const mention = mentionByDomain.get(c.domain);
     const mentionCount = mention?.mentionCount ?? 0;
     const mentionTotal = mention?.totalCount ?? mentionLandscape.totalAnswerSnapshots;
-    const pagesDisclosure = c.theirCitedPages.length > 0 ? `<details class="cited-pages"><summary>${c.theirCitedPages.length} cited URL${c.theirCitedPages.length > 1 ? "s" : ""}</summary>
+    const pagesDisclosure = c.theirCitedPages.length > 0 ? `<details class="cited-pages"><summary>${reportCitedUrlCount(c.theirCitedPages.length)}</summary>
           <ul>${c.theirCitedPages.map((p) => `<li><a href="${safeHref(p.url)}" target="_blank" rel="noopener noreferrer">${escapeHtml2(p.url)}</a> <span class="cited-for">${escapeHtml2(p.citedFor.join(", "))}</span></li>`).join("")}</ul>
         </details>` : "";
     return `<tr>
@@ -29879,52 +29916,39 @@ function renderCompetitorLandscape(report) {
       <td class="numeric">${c.citationCount} / ${c.totalCount}</td>
       <td class="numeric">${mentionCount} / ${mentionTotal}</td>
       <td class="numeric">${c.sharePct}%</td>
-      <td>${escapeHtml2(c.citedQueries.slice(0, 5).join(", "))}${c.citedQueries.length > 5 ? "\u2026" : ""}${pagesDisclosure}</td>
+      <td>${escapeHtml2(reportTruncatedList(c.citedQueries, 5))}${pagesDisclosure}</td>
     </tr>`;
   }).join("");
-  const scopeLabel2 = MENTION_SCOPE_LABEL[mentionLandscape.scope] ?? MENTION_SCOPE_LABEL.pooled;
-  const mentionScopeTooltip = mentionLandscape.scope === "non-brand" ? `Mentions on ${scopeLabel2}. Branded queries are counted separately \u2014 the client is named on nearly all of them and a competitor cannot be, so pooling the two would rank the client on its own brand recall.` : `Mentions on ${scopeLabel2}. The project has no usable brand identity for a branded/non-brand split, so all tracked queries remain pooled and this is not a competitive category read.`;
-  const table = competitors2.length > 0 ? `<table class="report-table">
-        <thead><tr><th>Domain</th><th>Pressure</th><th>Citations</th><th class="numeric" title="${escapeHtml2(mentionScopeTooltip)}">Mentions (${escapeHtml2(scopeLabel2)})</th><th class="numeric" title="Citation share \u2014 % of cited-source slots that went to this competitor across tracked queries. Distinct from Mention Share.">Citation share</th><th>Cited queries</th></tr></thead>
+  const mentionCopy = reportCompetitorMentionCopy(mentionLandscape);
+  const headers = copy.headers;
+  const table = competitors2.length > 0 ? `<div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${headers.domain}</th><th>${headers.pressure}</th><th>${headers.citations}</th><th class="numeric" title="${escapeHtml2(mentionCopy.mentionsTooltip)}">${escapeHtml2(mentionCopy.mentionsHeader)}</th><th class="numeric" title="${copy.citationShareTooltip}">${headers.citationShare}</th><th>${headers.citedQueries}</th></tr></thead>
         <tbody>${rows}</tbody>
-      </table>` : renderEmpty("No competitors configured.");
+      </table></div>` : renderEmpty(copy.noCompetitors);
   const citationBars = renderCompetitorBars(report.competitorLandscape, report.meta.project.canonicalDomain);
   const mentionBars = renderMentionBars(
     mentionLandscape,
     report.meta.project.canonicalDomain,
-    `Mentions per domain \xB7 ${scopeLabel2}`
+    mentionCopy.mentionsChartTitle
   );
   const charts = citationBars && mentionBars ? `<div class="chart-grid">${citationBars}${mentionBars}</div>` : `${citationBars}${mentionBars}`;
   const mentionShareUnavailable = !mentionLandscape.nonBrand?.shareOfVoice && mentionLandscape.projectMentionCount === 0 && mentionLandscape.competitors.length > 0 && mentionLandscape.competitors.every((row) => row.sharePct === null);
-  const mentionShareNote = mentionShareUnavailable ? `<p class="chart-note">Mention share unavailable for ${escapeHtml2(scopeLabel2)}: no tracked brand was named, so the denominator is 0.</p>` : "";
-  const brandedBars = hasBrandedMentions && brandedMentions ? renderMentionBars(brandedMentions, report.meta.project.canonicalDomain, "Mentions per domain \xB7 branded queries") : "";
+  const mentionShareNote = mentionShareUnavailable ? `<p class="chart-note">${escapeHtml2(mentionCopy.mentionShareUnavailable)}</p>` : "";
+  const brandedBars = hasBrandedMentions && brandedMentions ? renderMentionBars(brandedMentions, report.meta.project.canonicalDomain, copy.brandedChartTitle) : "";
   const brandedBlock = brandedBars ? `<div class="mention-branded-block">
-        <p class="chart-note">Branded queries contain the client's own name. The client is named on nearly all of them and a competitor structurally cannot be, so these are kept out of the competitive figure above. Read them as brand recall: ${brandedMentions?.projectMentionCount ?? 0} of ${brandedMentions?.totalAnswerSnapshots ?? 0} branded answers named the client.</p>
+        <p class="chart-note">${mentionCopy.brandedNote}</p>
         ${brandedBars}
       </div>` : "";
   return section(
     {
-      id: "competitor-landscape",
-      eyebrow: "Section 4",
-      title: "Competitor Landscape",
-      intro: "Who AI engines cite and mention instead of the client."
+      id: ReportSectionIds["competitor-landscape"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
     `${mentionShareNote}${charts}${table}${brandedBlock}`
   );
 }
-var SOURCE_CATEGORY_TONE = {
-  competitor: "negative",
-  directory: "caution",
-  forum: "caution",
-  news: "neutral",
-  reference: "neutral",
-  blog: "neutral",
-  social: "neutral",
-  video: "neutral",
-  ecommerce: "neutral",
-  academic: "neutral",
-  other: "neutral"
-};
 function renderCategoryBars(buckets) {
   if (buckets.length === 0) return "";
   const total = buckets.reduce((s, b) => s + b.count, 0);
@@ -29932,7 +29956,7 @@ function renderCategoryBars(buckets) {
   const max2 = Math.max(...buckets.map((b) => b.count), 1);
   const rows = buckets.map((b) => {
     const pct = b.count / max2 * 100;
-    const tone = SOURCE_CATEGORY_TONE[b.category] ?? "neutral";
+    const tone = reportSourceCategoryTone(b.category);
     const color = tone === "negative" ? COLORS.negative : tone === "caution" ? COLORS.caution : COLORS.accent;
     return `
       <div class="source-bar-row">
@@ -29940,11 +29964,11 @@ function renderCategoryBars(buckets) {
         <div class="source-bar-track">
           <div class="source-bar-fill" style="width:${pct.toFixed(1)}%;background:${color}"></div>
         </div>
-        <div class="source-bar-value">${b.count} <span class="source-bar-pct">(${b.sharePct}%)</span></div>
+        <div class="source-bar-value">${b.count} <span class="source-bar-pct">${reportSourceCategoryShareLabel(b.sharePct)}</span></div>
       </div>`;
   }).join("");
   return `<div class="chart-card">
-    <h3>By source type</h3>
+    <h3>${REPORT_SECTION_COPY["ai-source-origin"].categoriesHeading}</h3>
     <div class="source-bars">${rows}</div>
   </div>`;
 }
@@ -29960,7 +29984,7 @@ function renderShareBars(heading, rows, countLabel) {
         <div class="source-bar-track">
           <div class="source-bar-fill" style="width:${pct.toFixed(1)}%;background:${color}"></div>
         </div>
-        <div class="source-bar-value">${formatNumber(r.count)} <span class="source-bar-pct">${escapeHtml2(countLabel)} \xB7 ${r.sharePct}%</span></div>
+        <div class="source-bar-value">${formatNumber(r.count)} <span class="source-bar-pct">${escapeHtml2(reportShareBarShareLabel(countLabel, r.sharePct))}</span></div>
       </div>`;
   }).join("");
   return `<div class="chart-card">
@@ -29970,32 +29994,34 @@ function renderShareBars(heading, rows, countLabel) {
 }
 function renderAiSourceOrigin(report) {
   const origin = report.aiSourceOrigin;
+  const copy = REPORT_SECTION_COPY["ai-source-origin"];
   if (origin.categories.length === 0 && origin.topDomains.length === 0) {
     return section(
-      { id: "ai-source-origin", eyebrow: "Section 5", title: "AI Citation Sources" },
-      renderEmpty("No source data yet. Run a check first.")
+      { id: ReportSectionIds["ai-source-origin"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
-  const competitorBucket = origin.categories.find((c) => c.category === "competitor");
-  const headlineFragment = competitorBucket ? `<p class="source-origin-headline"><strong>${competitorBucket.sharePct}%</strong> of citations went to tracked competitors (${competitorBucket.count} of ${origin.categories.reduce((s, c) => s + c.count, 0)}).</p>` : "";
+  const headline = reportSourceOriginHeadline(origin.categories);
+  const headlineFragment = headline ? `<p class="source-origin-headline"><strong>${headline.share}</strong> ${headline.detail}</p>` : "";
   const rows = origin.topDomains.map((d) => `
     <tr>
       <td>${escapeHtml2(d.domain)}</td>
       <td class="numeric">${d.count}</td>
-      <td>${d.isCompetitor ? '<span class="badge tone-negative">Tracked competitor</span>' : '<span class="badge tone-neutral">External</span>'}</td>
+      <td>${d.isCompetitor ? `<span class="badge tone-negative">${copy.trackedCompetitorTag}</span>` : `<span class="badge tone-neutral">${copy.externalTag}</span>`}</td>
     </tr>`).join("");
-  const table = origin.topDomains.length > 0 ? `<div class="chart-card"><h3>Top sources</h3>
-        <table class="report-table">
-          <thead><tr><th>Domain</th><th class="numeric">Citations</th><th>Tag</th></tr></thead>
+  const [domainHeader, citationsHeader, tagHeader] = copy.topSourceHeaders;
+  const table = origin.topDomains.length > 0 ? `<div class="chart-card"><h3>${copy.topSourcesHeading}</h3>
+        <div class="table-scroll"><table class="report-table">
+          <thead><tr><th>${domainHeader}</th><th class="numeric">${citationsHeader}</th><th>${tagHeader}</th></tr></thead>
           <tbody>${rows}</tbody>
-        </table>
+        </table></div>
       </div>` : "";
   return section(
     {
-      id: "ai-source-origin",
-      eyebrow: "Section 5",
-      title: "AI Citation Sources",
-      intro: "External domains AI engines cited most in the latest check."
+      id: ReportSectionIds["ai-source-origin"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
     `${headlineFragment}${table}${renderCategoryBars(origin.categories)}`
   );
@@ -30022,7 +30048,7 @@ function renderLineChart(points, color, title, height = 200) {
   }).join("");
   return `<div class="chart-card">
     <h3>${escapeHtml2(title)}</h3>
-    <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="${escapeHtml2(title)} line chart">
+    <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="${escapeHtml2(reportLineChartLabel(title))}">
       <line x1="${padX}" y1="${padY + usableH}" x2="${padX + usableW}" y2="${padY + usableH}" stroke="${COLORS.border}" stroke-width="1" />
       <text x="${padX - 6}" y="${(padY + 4).toFixed(1)}" fill="${COLORS.textFaint}" font-size="9" text-anchor="end">${formatNumber(max2)}</text>
       <text x="${padX - 6}" y="${(padY + usableH).toFixed(1)}" fill="${COLORS.textFaint}" font-size="9" text-anchor="end">0</text>
@@ -30034,10 +30060,11 @@ function renderLineChart(points, color, title, height = 200) {
 }
 function renderGsc(report) {
   const gsc = report.gsc;
+  const copy = REPORT_SECTION_COPY.gsc;
   if (!gsc) {
     return section(
-      { id: "gsc", eyebrow: "Section 6", title: "GSC Performance" },
-      renderEmpty("Connect Google Search Console to populate this section.")
+      { id: ReportSectionIds.gsc, eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const rows = gsc.topQueries.map((q) => `
@@ -30050,48 +30077,48 @@ function renderGsc(report) {
       <td><span class="badge tone-neutral">${escapeHtml2(q.category)}</span></td>
     </tr>`).join("");
   const categoryBars = renderShareBars(
-    "Search demand by intent",
+    copy.intentHeading,
     gsc.categoryBreakdown.map((c, index2) => ({
       label: c.category,
       count: c.clicks,
       sharePct: c.sharePct,
       color: COLORS.series[index2 % COLORS.series.length]
     })),
-    "clicks"
+    copy.intentCountLabel
   );
   const trendChart = renderLineChart(
     gsc.trend.map((t) => ({ x: t.date, y: t.clicks, label: t.date.slice(5) })),
     COLORS.accent,
-    "Clicks over time"
+    copy.trendTitle
   );
   const crossoverBlocks = [];
   if (gsc.trackedButNoGsc.length > 0) {
-    crossoverBlocks.push(`<div class="chart-card"><h3>AEO queries without search demand</h3>
-      <p class="section-intro">Review whether these still belong in the tracking set.</p>
+    crossoverBlocks.push(`<div class="chart-card"><h3>${copy.untrackedDemand.heading}</h3>
+      <p class="section-intro">${copy.untrackedDemand.subtitle}</p>
       ${renderProofChips(gsc.trackedButNoGsc, 6)}
     </div>`);
   }
   if (gsc.gscButNotTracked.length > 0) {
-    crossoverBlocks.push(`<div class="chart-card"><h3>Search queries you should track</h3>
-      <p class="section-intro">High-impression candidates to add to AEO tracking.</p>
+    crossoverBlocks.push(`<div class="chart-card"><h3>${copy.suggestedQueries.heading}</h3>
+      <p class="section-intro">${copy.suggestedQueries.subtitle}</p>
       ${renderProofChips(gsc.gscButNotTracked, 6)}
     </div>`);
   }
-  const dateRange = gscDateRange(report);
+  const [queryHeader, clicksHeader, impressionsHeader, ctrHeader, positionHeader, categoryHeader] = copy.topQueryHeaders;
   return section(
-    { id: "gsc", eyebrow: "Section 6", title: "GSC Performance", intro: `Search demand signals to compare against AI visibility${dateRange ? ` for ${dateRange}` : ""}.` },
+    { id: ReportSectionIds.gsc, eyebrow: copy.eyebrow, title: copy.title, intro: reportGscIntro(report) },
     `<div class="metric-grid">
-      <div class="metric"><div class="label">Total clicks</div><div class="value">${formatNumber(gsc.totalClicks)}</div></div>
-      <div class="metric"><div class="label">Total impressions</div><div class="value">${formatNumber(gsc.totalImpressions)}</div></div>
-      <div class="metric"><div class="label">Avg CTR</div><div class="value">${formatRatio(gsc.ctr)}</div></div>
-      <div class="metric"><div class="label">Avg position</div><div class="value">${gsc.avgPosition.toFixed(1)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.clicks}</div><div class="value">${formatNumber(gsc.totalClicks)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.impressions}</div><div class="value">${formatNumber(gsc.totalImpressions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.ctr}</div><div class="value">${formatRatio(gsc.ctr)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.position}</div><div class="value">${gsc.avgPosition.toFixed(1)}</div></div>
     </div>
     ${trendChart}
-    <div class="chart-card"><h3>Top queries</h3>
-      <table class="report-table">
-        <thead><tr><th>Query</th><th class="numeric">Clicks</th><th class="numeric">Imp.</th><th class="numeric">CTR</th><th class="numeric">Pos.</th><th>Category</th></tr></thead>
+    <div class="chart-card"><h3>${copy.topQueriesHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${queryHeader}</th><th class="numeric">${clicksHeader}</th><th class="numeric">${impressionsHeader}</th><th class="numeric">${ctrHeader}</th><th class="numeric">${positionHeader}</th><th>${categoryHeader}</th></tr></thead>
         <tbody>${rows}</tbody>
-      </table>
+      </table></div>
     </div>
     ${categoryBars}
     ${crossoverBlocks.join("\n")}`
@@ -30099,10 +30126,11 @@ function renderGsc(report) {
 }
 function renderGa(report) {
   const ga = report.ga;
+  const copy = REPORT_SECTION_COPY.ga;
   if (!ga) {
     return section(
-      { id: "ga", eyebrow: "Section 7", title: "GA4 Traffic" },
-      renderEmpty("Connect Google Analytics 4 to populate this section.")
+      { id: ReportSectionIds.ga, eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const pageRows = ga.topLandingPages.map((p) => `
@@ -30112,48 +30140,50 @@ function renderGa(report) {
       <td class="numeric">${formatNumber(p.organicSessions)}</td>
     </tr>`).join("");
   const channelBars = renderShareBars(
-    "Channel mix",
+    copy.channelsHeading,
     ga.channelBreakdown.map((c, index2) => ({
       label: c.channel,
       count: c.sessions,
       sharePct: c.sharePct,
       color: COLORS.series[index2 % COLORS.series.length]
     })),
-    "sessions"
+    copy.channelsCountLabel
   );
+  const [pageHeader, sessionsHeader, organicHeader] = copy.topPageHeaders;
   return section(
-    { id: "ga", eyebrow: "Section 7", title: "GA4 Traffic", intro: `Site traffic from ${formatDate(ga.periodStart)} to ${formatDate(ga.periodEnd)}.` },
+    { id: ReportSectionIds.ga, eyebrow: copy.eyebrow, title: copy.title, intro: reportGaIntro(ga) },
     `<div class="metric-grid">
-      <div class="metric"><div class="label">Total sessions</div><div class="value">${formatNumber(ga.totalSessions)}</div></div>
-      <div class="metric"><div class="label">Total users</div><div class="value">${formatNumber(ga.totalUsers)}</div></div>
-      <div class="metric"><div class="label">Organic sessions</div><div class="value">${formatNumber(ga.totalOrganicSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.sessions}</div><div class="value">${formatNumber(ga.totalSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.users}</div><div class="value">${formatNumber(ga.totalUsers)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.organicSessions}</div><div class="value">${formatNumber(ga.totalOrganicSessions)}</div></div>
     </div>
-    <div class="chart-card"><h3>Top landing pages</h3>
-      <table class="report-table">
-        <thead><tr><th>Page</th><th class="numeric">Sessions</th><th class="numeric">Organic</th></tr></thead>
+    <div class="chart-card"><h3>${copy.topPagesHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${pageHeader}</th><th class="numeric">${sessionsHeader}</th><th class="numeric">${organicHeader}</th></tr></thead>
         <tbody>${pageRows}</tbody>
-      </table>
+      </table></div>
     </div>
     ${channelBars}`
   );
 }
 function renderSocial(report) {
   const social = report.socialReferrals;
+  const copy = REPORT_SECTION_COPY["social-referrals"];
   if (!social) {
     return section(
-      { id: "social-referrals", eyebrow: "Section 8", title: "Social Referrals" },
-      renderEmpty("No social referral data yet.")
+      { id: ReportSectionIds["social-referrals"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const channelBars = renderShareBars(
-    "Social channel mix",
+    copy.channelsHeading,
     social.channels.map((c, index2) => ({
       label: c.channelGroup,
       count: c.sessions,
       sharePct: c.sharePct,
       color: COLORS.series[index2 % COLORS.series.length]
     })),
-    "sessions"
+    copy.channelsCountLabel
   );
   const campaignRows = social.topCampaigns.map((c) => `
     <tr>
@@ -30161,39 +30191,41 @@ function renderSocial(report) {
       <td>${escapeHtml2(c.medium)}</td>
       <td class="numeric">${formatNumber(c.sessions)}</td>
     </tr>`).join("");
+  const [sourceHeader, mediumHeader, sessionsHeader] = copy.campaignHeaders;
   return section(
-    { id: "social-referrals", eyebrow: "Section 8", title: "Social Referrals", intro: "Social traffic split by channel and campaign." },
+    { id: ReportSectionIds["social-referrals"], eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
     `<div class="metric-grid">
-      <div class="metric"><div class="label">Total sessions</div><div class="value">${formatNumber(social.totalSessions)}</div></div>
-      <div class="metric"><div class="label">Organic social</div><div class="value">${formatNumber(social.organicSessions)}</div></div>
-      <div class="metric"><div class="label">Paid social</div><div class="value">${formatNumber(social.paidSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.sessions}</div><div class="value">${formatNumber(social.totalSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.organic}</div><div class="value">${formatNumber(social.organicSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.paid}</div><div class="value">${formatNumber(social.paidSessions)}</div></div>
     </div>
     ${channelBars}
-    <div class="chart-card"><h3>Top campaigns</h3>
-      <table class="report-table">
-        <thead><tr><th>Source</th><th>Medium</th><th class="numeric">Sessions</th></tr></thead>
+    <div class="chart-card"><h3>${copy.campaignsHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${sourceHeader}</th><th>${mediumHeader}</th><th class="numeric">${sessionsHeader}</th></tr></thead>
         <tbody>${campaignRows}</tbody>
-      </table>
+      </table></div>
     </div>`
   );
 }
 function renderAiReferrals(report) {
   const ai = report.aiReferrals;
+  const copy = REPORT_SECTION_COPY["ai-referrals"];
   if (!ai) {
     return section(
-      { id: "ai-referrals", eyebrow: "Section 9", title: "AI Referral Traffic" },
-      renderEmpty("No AI referral traffic detected yet.")
+      { id: ReportSectionIds["ai-referrals"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const sourceBars = renderShareBars(
-    "AI sessions by source",
+    copy.sourcesHeading,
     ai.bySource.map((s, index2) => ({
       label: s.source,
       count: s.sessions,
       sharePct: s.sharePct,
       color: COLORS.series[(index2 + 2) % COLORS.series.length]
     })),
-    "sessions"
+    copy.sourcesCountLabel
   );
   const pageRows = ai.topLandingPages.map((p) => `
     <tr>
@@ -30203,58 +30235,50 @@ function renderAiReferrals(report) {
   const trendChart = renderLineChart(
     ai.trend.map((t) => ({ x: t.date, y: t.sessions, label: t.date.slice(5) })),
     COLORS.series[2],
-    "AI referral sessions over time"
+    copy.trendTitle
   );
+  const [pageHeader, sessionsHeader] = copy.topPageHeaders;
   return section(
-    { id: "ai-referrals", eyebrow: "Section 9", title: "AI Referral Traffic", intro: "Traffic arriving from AI answer engines." },
+    { id: ReportSectionIds["ai-referrals"], eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
     `<div class="metric-grid">
-      <div class="metric"><div class="label">Total sessions</div><div class="value">${formatNumber(ai.totalSessions)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.sessions}</div><div class="value">${formatNumber(ai.totalSessions)}</div></div>
     </div>
     ${trendChart}
     ${sourceBars}
-    <div class="chart-card"><h3>Top AI landing pages</h3>
-      <table class="report-table">
-        <thead><tr><th>Page</th><th class="numeric">Sessions</th></tr></thead>
+    <div class="chart-card"><h3>${copy.topPagesHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${pageHeader}</th><th class="numeric">${sessionsHeader}</th></tr></thead>
         <tbody>${pageRows}</tbody>
-      </table>
+      </table></div>
     </div>`
   );
 }
-function serverActivityHeading(audience, hasData, windowDays2) {
-  const isClient = audience === "client";
-  return {
-    id: "server-activity",
-    eyebrow: isClient ? "AI engine attention" : "Section 10",
-    title: "AI Visibility \u2014 Server-Side",
-    intro: isClient ? hasData ? `What AI engines actually do in your server logs over the last ${windowDays2} days \u2014 the other half of citations.` : "Live telemetry from your server logs." : "What AI engines actually do in your server logs \u2014 direct evidence, complementary to citations (which measure what they say)."
-  };
-}
 function renderServerActivity(report, audience) {
   const sa = report.serverActivity;
   const isClient = audience === "client";
   const windowDays2 = report.meta.periodDays;
-  const windowLabel = `${windowDays2}d`;
-  const priorWindowLabel = `vs prior ${windowDays2} days`;
+  const copy = REPORT_SECTION_COPY["server-activity"];
+  const priorWindowLabel = reportPriorWindowLabel(windowDays2);
   if (!sa) {
     if (isClient) return "";
     return section(
-      serverActivityHeading("agency", false, windowDays2),
-      renderEmpty("Connect a server-side traffic source to surface what AI engines do directly in your server logs \u2014 distinct from GA4 click-throughs.")
+      reportServerActivityHeading("agency", false, windowDays2),
+      renderEmpty(copy.agency.emptyNotConnected)
     );
   }
   if (!sa.hasData) {
     return section(
-      serverActivityHeading(audience, false, windowDays2),
-      renderEmpty(isClient ? "Your server-side traffic source is connected. Numbers will appear after the next sync." : "Source connected \u2014 collecting your first data. Numbers will appear after the next sync.")
+      reportServerActivityHeading(audience, false, windowDays2),
+      renderEmpty(isClient ? copy.client.empty : copy.agency.empty)
     );
   }
   const formatDelta = (d, suffix) => {
-    const copy = formatDeltaCopy(d, suffix, priorWindowLabel);
-    if (!copy) return "";
-    return `<span class="tone-${deltaTone(d.deltaPct)}">${escapeHtml2(copy)}</span>`;
+    const copy2 = formatDeltaCopy(d, suffix, priorWindowLabel);
+    if (!copy2) return "";
+    return `<span class="tone-${deltaTone(d.deltaPct)}">${escapeHtml2(copy2)}</span>`;
   };
-  const referralRedirectNote = sa.referralRedirects > 0 ? `${formatNumber(sa.referralRedirects)} blocked by redirects` : "";
-  const referralSubtitle = [formatDelta(sa.referralArrivals, "sessions"), escapeHtml2(sa.referralArrivalsClassSummary), referralRedirectNote].filter(Boolean).join(" \xB7 ");
+  const referralRedirectNote = reportReferralRedirectNote(sa.referralRedirects);
+  const referralSubtitle = [formatDelta(sa.referralArrivals, copy.countNouns.sessions), escapeHtml2(sa.referralArrivalsClassSummary), referralRedirectNote].filter(Boolean).join(" \xB7 ");
   if (isClient) {
     const crawlerRequests = {
       current: sa.verifiedCrawlerHits.current + sa.unverifiedCrawlerHits.current,
@@ -30264,11 +30288,11 @@ function renderServerActivity(report, audience) {
         sa.verifiedCrawlerHits.prior + sa.unverifiedCrawlerHits.prior
       )
     };
-    const crawlerTrustSummary = `${formatNumber(sa.verifiedCrawlerHits.current)} verified \xB7 ${formatNumber(sa.unverifiedCrawlerHits.current)} unverified`;
-    const crawlerDelta = formatDelta(crawlerRequests, "requests");
+    const crawlerTrustSummary = reportCrawlerTrustSummary(sa.verifiedCrawlerHits.current, sa.unverifiedCrawlerHits.current);
+    const crawlerDelta = formatDelta(crawlerRequests, copy.countNouns.requests);
     const crawlerSubtitle = crawlerDelta ? `${escapeHtml2(crawlerTrustSummary)} \xB7 ${crawlerDelta}` : escapeHtml2(crawlerTrustSummary);
-    const userFetchDelta = formatDelta(sa.aiUserFetchHits, "requests");
-    const userFetchSubtitle = userFetchDelta || escapeHtml2("ChatGPT-User, Perplexity-User, MistralAI-User");
+    const userFetchDelta = formatDelta(sa.aiUserFetchHits, copy.countNouns.requests);
+    const userFetchSubtitle = userFetchDelta || escapeHtml2(copy.client.userFetchFallback);
     const clientOperators = sa.byOperator.filter((o) => o.verifiedHits > 0 || o.unverifiedHits > 0 || o.userFetchHits > 0 || o.referralArrivals > 0).slice(0, 5);
     const clientOperatorRows = clientOperators.map((o) => `
     <tr>
@@ -30277,36 +30301,37 @@ function renderServerActivity(report, audience) {
       <td class="numeric">${formatNumber(o.userFetchHits)}</td>
       <td class="numeric">${formatNumber(o.referralArrivals)}</td>
     </tr>`).join("");
+    const [toolHeader, botRequestsHeader, userFetchesHeader2, referralSessionsHeader2] = reportServerActivityClientOperatorHeaders(windowDays2);
     return section(
-      serverActivityHeading("client", true, windowDays2),
+      reportServerActivityHeading("client", true, windowDays2),
       `<div class="metric-grid">
         <div class="metric">
-          <div class="label">AI bot requests observed</div>
+          <div class="label">${copy.client.tiles.botRequests}</div>
           <div class="value">${formatNumber(crawlerRequests.current)}</div>
           <div class="subtitle">${crawlerSubtitle}</div>
         </div>
         <div class="metric">
-          <div class="label">AI user-fetch requests</div>
+          <div class="label">${copy.client.tiles.userFetches}</div>
           <div class="value">${formatNumber(sa.aiUserFetchHits.current)}</div>
           <div class="subtitle">${userFetchSubtitle}</div>
         </div>
         <div class="metric">
-          <div class="label">AI referral sessions</div>
+          <div class="label">${copy.client.tiles.referralSessions}</div>
           <div class="value">${formatNumber(sa.referralArrivals.current)}</div>
           <div class="subtitle">${referralSubtitle}</div>
         </div>
       </div>
-      ${clientOperatorRows ? `<div class="chart-card"><h3>By AI tool</h3>
-        <table class="report-table">
-          <thead><tr><th>AI tool</th><th class="numeric">Bot requests (${windowLabel})</th><th class="numeric">User fetches (${windowLabel})</th><th class="numeric">Referral sessions</th></tr></thead>
+      ${clientOperatorRows ? `<div class="chart-card"><h3>${copy.client.operatorsHeading}</h3>
+        <div class="table-scroll"><table class="report-table">
+          <thead><tr><th>${toolHeader}</th><th class="numeric">${botRequestsHeader}</th><th class="numeric">${userFetchesHeader2}</th><th class="numeric">${referralSessionsHeader2}</th></tr></thead>
           <tbody>${clientOperatorRows}</tbody>
-        </table>
-        <p class="meta">Bot requests are bulk crawl (GPTBot, PerplexityBot, \u2026). User fetches are on-demand reads triggered by real users inside an AI surface (ChatGPT-User, Perplexity-User, \u2026). Verified means the request came from an IP the operator publishes as its own; unverified means the user-agent matched but the IP is not in a published range. User-fetch totals count both, since many genuine user fetches come from outside any published range.</p>
+        </table></div>
+        <p class="meta">${copy.client.operatorsFootnote}</p>
       </div>` : ""}`
     );
   }
   const operatorRows = sa.byOperator.map((o) => {
-    const deltaText = o.deltaPct === null ? "\u2014" : `${o.deltaPct > 0 ? "+" : ""}${o.deltaPct}%`;
+    const deltaText = reportServerActivityOperatorDelta(o.deltaPct);
     const toneClass = o.deltaPct === null ? "" : `tone-${deltaTone(o.deltaPct)}`;
     return `
     <tr>
@@ -30321,7 +30346,7 @@ function renderServerActivity(report, audience) {
   const pathRows = sa.topCrawledPaths.map((p) => `
     <tr>
       <td class="page-cell">${formatLandingPageHtml(p.path)}</td>
-      <td class="numeric">${formatNumber(p.verifiedHits + (p.unverifiedHits ?? 0))}</td>
+      <td class="numeric">${formatNumber(reportServerActivityPathHits(p))}</td>
       <td class="numeric meta">${formatNumber(p.verifiedHits)}</td>
       <td class="numeric">${p.distinctOperators}</td>
     </tr>`).join("");
@@ -30340,75 +30365,82 @@ function renderServerActivity(report, audience) {
   const trendChart = sa.dailyTrend.length > 0 ? renderLineChart(
     sa.dailyTrend.map((d) => ({ x: d.date, y: d.verifiedCrawlerHits, label: d.date.slice(5) })),
     COLORS.series[1],
-    `Verified crawler hits over time (last ${windowDays2} days)`
+    reportServerActivityTrendTitle(windowDays2)
   ) : "";
+  const agency = copy.agency;
+  const tiles = reportServerActivityAgencyTiles(windowDays2);
+  const [operatorHeader, verifiedHeader, unverifiedHeader, userFetchesHeader, referralSessionsHeader, deltaHeader] = reportServerActivityAgencyOperatorHeaders(windowDays2);
+  const [crawledPathHeader, hitsHeader, verifiedHitsHeader, operatorCountHeader] = agency.crawledPathHeaders;
+  const [productHeader, productSessionsHeader, landingPathCountHeader] = agency.referralProductHeaders;
+  const [landingPathHeader, landingSessionsHeader, productCountHeader] = agency.referralLandingHeaders;
   return section(
-    serverActivityHeading("agency", true, windowDays2),
+    reportServerActivityHeading("agency", true, windowDays2),
     `<div class="metric-grid">
       <div class="metric">
-        <div class="label">Verified crawler hits (${windowLabel})</div>
+        <div class="label">${tiles.verified}</div>
         <div class="value">${formatNumber(sa.verifiedCrawlerHits.current)}</div>
-        <div class="subtitle">${formatDelta(sa.verifiedCrawlerHits, "hits")}</div>
+        <div class="subtitle">${formatDelta(sa.verifiedCrawlerHits, copy.countNouns.hits)}</div>
       </div>
       <div class="metric">
-        <div class="label">Unverified crawler hits (${windowLabel})</div>
+        <div class="label">${tiles.unverified}</div>
         <div class="value">${formatNumber(sa.unverifiedCrawlerHits.current)}</div>
-        <div class="subtitle">${formatDelta(sa.unverifiedCrawlerHits, "hits")}</div>
+        <div class="subtitle">${formatDelta(sa.unverifiedCrawlerHits, copy.countNouns.hits)}</div>
       </div>
       <div class="metric">
-        <div class="label">AI user-fetch hits (${windowLabel})</div>
+        <div class="label">${tiles.userFetches}</div>
         <div class="value">${formatNumber(sa.aiUserFetchHits.current)}</div>
-        <div class="subtitle">${formatDelta(sa.aiUserFetchHits, "hits")}</div>
+        <div class="subtitle">${formatDelta(sa.aiUserFetchHits, copy.countNouns.hits)}</div>
       </div>
       <div class="metric">
-        <div class="label">AI-referral sessions (${windowLabel})</div>
+        <div class="label">${tiles.referralSessions}</div>
         <div class="value">${formatNumber(sa.referralArrivals.current)}</div>
         <div class="subtitle">${referralSubtitle}</div>
       </div>
     </div>
     ${trendChart}
-    ${operatorRows ? `<div class="chart-card"><h3>Per AI operator</h3>
-      <p class="meta">Verified means the request's source IP falls inside the operator's published range. Unverified bots claim the user-agent but the IP is not in a published range, so it could be the real bot or an imitator. User fetches are on-demand reads from an AI surface on behalf of a real user (ChatGPT-User, Perplexity-User, \u2026), disjoint from bulk crawl and counted whether or not the IP can be verified.</p>
-      <table class="report-table">
-        <thead><tr><th>Operator</th><th class="numeric">Verified hits</th><th class="numeric">Unverified</th><th class="numeric">User fetches</th><th class="numeric">Referral sessions</th><th class="numeric">${windowLabel} delta</th></tr></thead>
+    ${operatorRows ? `<div class="chart-card"><h3>${agency.operatorsHeading}</h3>
+      <p class="meta">${agency.operatorsNote}</p>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${operatorHeader}</th><th class="numeric">${verifiedHeader}</th><th class="numeric">${unverifiedHeader}</th><th class="numeric">${userFetchesHeader}</th><th class="numeric">${referralSessionsHeader}</th><th class="numeric">${deltaHeader}</th></tr></thead>
         <tbody>${operatorRows}</tbody>
-      </table>
+      </table></div>
     </div>` : ""}
-    ${pathRows ? `<div class="chart-card"><h3>Top crawled paths</h3>
-      <p class="meta">Pages AI bots fetched most often (verified only, last ${windowLabel}).</p>
-      <table class="report-table">
-        <thead><tr><th>Path</th><th class="numeric">Hits</th><th class="numeric">Verified</th><th class="numeric">Distinct operators</th></tr></thead>
+    ${pathRows ? `<div class="chart-card"><h3>${agency.crawledPathsHeading}</h3>
+      <p class="meta">${reportServerActivityCrawledPathsNote(windowDays2)}</p>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${crawledPathHeader}</th><th class="numeric">${hitsHeader}</th><th class="numeric">${verifiedHitsHeader}</th><th class="numeric">${operatorCountHeader}</th></tr></thead>
         <tbody>${pathRows}</tbody>
-      </table>
+      </table></div>
     </div>` : ""}
-    ${referralProductRows ? `<div class="chart-card"><h3>AI-referral sessions by product</h3>
-      <p class="meta">Where humans landed coming from each AI product (chatgpt.com, claude.ai, \u2026).</p>
-      <table class="report-table">
-        <thead><tr><th>Product</th><th class="numeric">Sessions</th><th class="numeric">Distinct landing paths</th></tr></thead>
+    ${referralProductRows ? `<div class="chart-card"><h3>${agency.referralProductsHeading}</h3>
+      <p class="meta">${agency.referralProductsNote}</p>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${productHeader}</th><th class="numeric">${productSessionsHeader}</th><th class="numeric">${landingPathCountHeader}</th></tr></thead>
         <tbody>${referralProductRows}</tbody>
-      </table>
+      </table></div>
     </div>` : ""}
-    ${referralLandingRows ? `<div class="chart-card"><h3>Top AI-referral landing paths</h3>
-      <table class="report-table">
-        <thead><tr><th>Path</th><th class="numeric">Sessions</th><th class="numeric">Distinct products</th></tr></thead>
+    ${referralLandingRows ? `<div class="chart-card"><h3>${agency.referralLandingHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${landingPathHeader}</th><th class="numeric">${landingSessionsHeader}</th><th class="numeric">${productCountHeader}</th></tr></thead>
         <tbody>${referralLandingRows}</tbody>
-      </table>
+      </table></div>
     </div>` : ""}`
   );
 }
 function renderIndexingHealth(report) {
   const ih = report.indexingHealth;
+  const copy = REPORT_SECTION_COPY["indexing-health"];
   if (!ih) {
     return section(
-      { id: "indexing-health", eyebrow: "Section 11", title: "Indexing Health" },
-      renderEmpty("Connect Google Search Console or Bing Webmaster Tools and run a sitemap inspection.")
+      { id: ReportSectionIds["indexing-health"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const segments = [
-    { label: "Indexed", count: ih.indexed, color: COLORS.positive },
-    { label: "Not indexed", count: ih.notIndexed, color: COLORS.caution },
-    { label: "Deindexed", count: ih.deindexed, color: COLORS.negative },
-    { label: "Unknown", count: ih.unknown, color: COLORS.neutral }
+    { label: copy.segments.indexed, count: ih.indexed, color: COLORS.positive },
+    { label: copy.segments.notIndexed, count: ih.notIndexed, color: COLORS.caution },
+    { label: copy.segments.deindexed, count: ih.deindexed, color: COLORS.negative },
+    { label: copy.segments.unknown, count: ih.unknown, color: COLORS.neutral }
   ].filter((s) => s.count > 0);
   const total = segments.reduce((s, x) => s + x.count, 0) || 1;
   const width = 600;
@@ -30420,166 +30452,171 @@ function renderIndexingHealth(report) {
     acc += w;
     return `<rect x="${x}" y="0" width="${w}" height="${height}" fill="${s.color}" />`;
   }).join("");
-  const legend = segments.map((s) => `<span><span class="legend-swatch" style="background:${s.color}"></span>${escapeHtml2(s.label)}: ${s.count}</span>`).join("");
+  const legend = segments.map((s) => `<span><span class="legend-swatch" style="background:${s.color}"></span>${escapeHtml2(reportIndexingLegendLabel(s.label, s.count))}</span>`).join("");
   return section(
-    { id: "indexing-health", eyebrow: "Section 11", title: "Indexing Health", intro: `Pages absent from ${ih.provider === "google" ? "Google" : "Bing"} are harder for AI engines to retrieve.` },
+    { id: ReportSectionIds["indexing-health"], eyebrow: copy.eyebrow, title: copy.title, intro: reportIndexingIntro(ih.provider) },
     `<div class="metric-grid">
-      <div class="metric"><div class="label">Indexed</div><div class="value tone-positive">${formatNumber(ih.indexed)}</div></div>
-      <div class="metric"><div class="label">Total inspected</div><div class="value">${formatNumber(ih.total)}</div></div>
-      <div class="metric"><div class="label">Indexed share</div><div class="value">${ih.indexedPct}%</div></div>
+      <div class="metric"><div class="label">${copy.tiles.indexed}</div><div class="value tone-positive">${formatNumber(ih.indexed)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.total}</div><div class="value">${formatNumber(ih.total)}</div></div>
+      <div class="metric"><div class="label">${copy.tiles.share}</div><div class="value">${ih.indexedPct}%</div></div>
     </div>
     <div class="chart-card">
-      <h3>Coverage breakdown</h3>
-      <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="Coverage stacked bar">${bars}</svg>
+      <h3>${copy.coverageHeading}</h3>
+      <svg viewBox="0 0 ${width} ${height}" width="100%" preserveAspectRatio="xMinYMin meet" role="img" aria-label="${copy.coverageLabel}">${bars}</svg>
       <div class="legend">${legend}</div>
     </div>`
   );
 }
 function renderCitationsTrend(report) {
   const trend = report.citationsTrend;
+  const copy = REPORT_SECTION_COPY["citations-trend"];
   if (trend.length === 0) {
     return section(
-      { id: "citations-trend", eyebrow: "Section 12", title: "Citations Over Time" },
-      renderEmpty("Run multiple checks to see a trend.")
+      { id: ReportSectionIds["citations-trend"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   if (isTrendBaseline(trend)) {
     return section(
-      { id: "citations-trend", eyebrow: "Section 12", title: "Citations Over Time" },
-      renderEmpty(`Building baseline (${trend.length} of ${MIN_TREND_POINTS} checks completed). Trend will appear once more checks are recorded.`)
+      { id: ReportSectionIds["citations-trend"], eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(reportCitationsTrendBaseline(trend.length))
     );
   }
   const chart = renderLineChart(
     trend.map((t) => ({ x: t.date, y: t.citationRate, label: formatDate(t.date) })),
     COLORS.positive,
-    "Overall citation rate",
+    copy.chartTitle,
     220
   );
   const rows = trend.map((t) => `
     <tr>
       <td>${formatDate(t.date)}</td>
       <td class="numeric">${t.citationRate}% <span class="cell-pending">(${t.citedQueryCount}/${t.totalQueryCount})</span></td>
-      <td>${t.providerRates.map((r) => `${escapeHtml2(r.provider)}: ${r.citationRate}%`).join(" \xB7 ")}</td>
+      <td>${escapeHtml2(reportTrendProviderRates(t.providerRates))}</td>
     </tr>`).join("");
+  const [checkHeader, citedQueriesHeader, engineRatesHeader] = copy.breakdownHeaders;
   return section(
-    { id: "citations-trend", eyebrow: "Section 12", title: "Citations Over Time", intro: "Citation coverage across recent checks." },
+    { id: ReportSectionIds["citations-trend"], eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
     `${chart}
-    <div class="chart-card"><h3>Check-by-check breakdown</h3>
-      <table class="report-table">
-        <thead><tr><th>Check</th><th class="numeric">Cited queries</th><th>Per-engine rates</th></tr></thead>
+    <div class="chart-card"><h3>${copy.breakdownHeading}</h3>
+      <div class="table-scroll"><table class="report-table">
+        <thead><tr><th>${checkHeader}</th><th class="numeric">${citedQueriesHeader}</th><th>${engineRatesHeader}</th></tr></thead>
         <tbody>${rows}</tbody>
-      </table>
+      </table></div>
     </div>`
   );
 }
 function renderInsights(report) {
   const list = report.insights;
+  const copy = REPORT_SECTION_COPY.insights;
   if (list.length === 0) {
     return section(
-      { id: "insights", eyebrow: "Section 13", title: "Insights & Alerts" },
-      renderEmpty("No insights yet \u2014 run a check to generate alerts.")
+      { id: ReportSectionIds.insights, eyebrow: copy.eyebrow, title: copy.title },
+      renderEmpty(copy.empty)
     );
   }
   const haveDeduped = list.every((i) => typeof i.instanceCount === "number");
   const rows = (haveDeduped ? list.map((i) => ({ rep: i, count: i.instanceCount })) : groupInsights(list).map((g) => ({ rep: g.representative, count: g.count }))).map(({ rep: i, count: count4 }) => {
-    const tone = severityTone(i.severity);
-    const countChip = count4 > 1 ? ` <span class="badge tone-neutral">\xD7 ${count4}</span>` : "";
+    const tone = reportInsightTone(i);
+    const countChip = count4 > 1 ? ` <span class="badge tone-neutral">${reportInstanceCountLabel(count4)}</span>` : "";
     return `<tr>
         <td class="col-severity"><span class="badge tone-${tone}">${escapeHtml2(reportSeverityLabel(i.severity))}</span></td>
         <td class="col-title">${escapeHtml2(i.title)}${countChip}</td>
         <td class="col-query">${escapeHtml2(i.query)}</td>
         <td class="col-provider">${escapeHtml2(i.provider)}</td>
-        <td class="col-recommendation">${i.recommendation ? escapeHtml2(i.recommendation) : '<span class="cell-pending">\u2014</span>'}</td>
+        <td class="col-recommendation">${i.recommendation ? escapeHtml2(i.recommendation) : `<span class="cell-pending">${copy.noRecommendation}</span>`}</td>
       </tr>`;
   }).join("");
+  const [severityHeader, titleHeader, queryHeader, providerHeader, recommendationHeader] = copy.headers;
   return section(
-    { id: "insights", eyebrow: "Section 13", title: "Insights & Alerts", intro: "Regressions, gains, and recurring alerts ordered by severity." },
-    `<table class="report-table insights-table">
+    { id: ReportSectionIds.insights, eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
+    `<div class="table-scroll"><table class="report-table insights-table">
       <thead><tr>
-        <th class="col-severity">Severity</th>
-        <th class="col-title">Title</th>
-        <th class="col-query">Query</th>
-        <th class="col-provider">Provider</th>
-        <th class="col-recommendation">Recommendation</th>
+        <th class="col-severity">${severityHeader}</th>
+        <th class="col-title">${titleHeader}</th>
+        <th class="col-query">${queryHeader}</th>
+        <th class="col-provider">${providerHeader}</th>
+        <th class="col-recommendation">${recommendationHeader}</th>
       </tr></thead>
       <tbody>${rows}</tbody>
-    </table>`
+    </table></div>`
   );
 }
 function renderOpportunities(report) {
   const opps = dedupeReportOpportunities(report);
   if (opps.length === 0) return "";
   const canonical = report.meta.project.canonicalDomain;
+  const copy = REPORT_SECTION_COPY["content-opportunities"];
   const highlights = `<div class="opportunity-grid">
     ${opps.slice(0, 3).map((o) => `<article class="opportunity-card">
-      <div class="opportunity-score" title="Opportunity score (0\u2013100, higher = stronger)">${Math.round(o.score)}<span class="opportunity-score-suffix">/100</span></div>
+      <div class="opportunity-score" title="${copy.scoreCardTooltip}">${Math.round(o.score)}<span class="opportunity-score-suffix">${copy.scoreSuffix}</span></div>
       <h3>${escapeHtml2(o.query)}</h3>
-      <p>${escapeHtml2(contentActionLabel(o.action))} \xB7 ${escapeHtml2(actionConfidenceLabel(o.actionConfidence))} confidence</p>
+      <p>${escapeHtml2(reportOpportunityActionLine(o))}</p>
       ${renderProofChips(o.drivers, 2)}
     </article>`).join("")}
   </div>`;
   const rows = opps.slice(0, 10).map((o) => {
-    const ourPage = o.ourBestPage ? `<a href="${safeHref(absolutizeProjectUrl(o.ourBestPage.url, canonical))}" target="_blank" rel="noopener noreferrer">${escapeHtml2(o.ourBestPage.url)}</a>` : '<span class="cell-not-cited">No page yet</span>';
-    const winning = o.winningCompetitor ? `<a href="${safeHref(o.winningCompetitor.url)}" target="_blank" rel="noopener noreferrer">${escapeHtml2(o.winningCompetitor.domain)}</a>` : '<span class="cell-not-cited">\u2014</span>';
-    const drivers = o.drivers.length > 0 ? `<ul class="driver-list">${o.drivers.map((d) => `<li>${escapeHtml2(d)}</li>`).join("")}</ul>` : '<span class="cell-not-cited">No driver signal yet</span>';
+    const ourPage = o.ourBestPage ? `<a href="${safeHref(absolutizeProjectUrl(o.ourBestPage.url, canonical))}" target="_blank" rel="noopener noreferrer">${escapeHtml2(o.ourBestPage.url)}</a>` : `<span class="cell-not-cited">${copy.noPage}</span>`;
+    const winning = o.winningCompetitor ? `<a href="${safeHref(o.winningCompetitor.url)}" target="_blank" rel="noopener noreferrer">${escapeHtml2(o.winningCompetitor.domain)}</a>` : `<span class="cell-not-cited">${copy.noWinningCompetitor}</span>`;
+    const drivers = o.drivers.length > 0 ? `<ul class="driver-list">${o.drivers.map((d) => `<li>${escapeHtml2(d)}</li>`).join("")}</ul>` : `<span class="cell-not-cited">${copy.noDriverSignal}</span>`;
     const surfaceTone = o.winnabilityClass === "ceded" ? "tone-caution" : "tone-neutral";
     return `<tr>
       <td>${escapeHtml2(o.query)}</td>
       <td><span class="badge tone-neutral">${escapeHtml2(contentActionLabel(o.action))}</span></td>
       <td><span class="badge ${surfaceTone}">${escapeHtml2(winnabilityClassLabel(o.winnabilityClass))}</span></td>
-      <td class="numeric" title="Opportunity score (0\u2013100)">${Math.round(o.score)}</td>
+      <td class="numeric" title="${copy.scoreHeaderTooltip}">${Math.round(o.score)}</td>
       <td>${drivers}</td>
       <td>${ourPage}</td>
       <td>${winning}</td>
       <td><span class="badge tone-neutral">${escapeHtml2(actionConfidenceLabel(o.actionConfidence))}</span></td>
     </tr>`;
   }).join("");
+  const [queryHeader, actionHeader, winnabilityHeader, scoreHeader, whyHeader, ourPageHeader, winningHeader, confidenceHeader] = copy.headers;
   return section(
     {
-      id: "content-opportunities",
-      eyebrow: "Section 14",
-      title: "Content Opportunities",
-      intro: "Queries where content work has the clearest path to more AI citations. Opportunity score is 0\u2013100, higher = stronger. Winnability flags whether the cited surface is ownable or ceded to aggregators/editorial."
+      id: ReportSectionIds["content-opportunities"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
-    `${highlights}<table class="report-table">
-      <thead><tr><th>Query</th><th>Action</th><th>Winnability</th><th class="numeric" title="Opportunity score (0\u2013100)">Score</th><th>Why</th><th>Our page</th><th>Winning competitor</th><th>Confidence</th></tr></thead>
+    `${highlights}<div class="table-scroll"><table class="report-table">
+      <thead><tr><th>${queryHeader}</th><th>${actionHeader}</th><th>${winnabilityHeader}</th><th class="numeric" title="${copy.scoreHeaderTooltip}">${scoreHeader}</th><th>${whyHeader}</th><th>${ourPageHeader}</th><th>${winningHeader}</th><th>${confidenceHeader}</th></tr></thead>
       <tbody>${rows}</tbody>
-    </table>`
+    </table></div>`
   );
 }
 function renderContentGaps(report) {
   const gaps = report.contentGaps;
   if (gaps.length === 0) return "";
+  const copy = REPORT_SECTION_COPY["content-gaps"];
   const rows = gaps.slice(0, 10).map((g) => {
-    const competitorList = g.competitorDomains.slice(0, 5).map(escapeHtml2).join(", ");
-    const more = g.competitorDomains.length > 5 ? `, +${g.competitorDomains.length - 5} more` : "";
     return `<tr>
       <td>${escapeHtml2(g.query)}</td>
       <td class="numeric">${g.competitorCount}</td>
-      <td>${competitorList}${more}</td>
-      <td class="numeric">${Math.round(g.missRate * 100)}%</td>
+      <td>${escapeHtml2(reportCompactList(g.competitorDomains, 5))}</td>
+      <td class="numeric">${reportMissRateLabel(g.missRate)}</td>
     </tr>`;
   }).join("");
+  const [queryHeader, competitorsHeader, domainsHeader, missRateHeader] = copy.headers;
   return section(
     {
-      id: "content-gaps",
-      eyebrow: "Section 15",
-      title: "Content Gaps",
-      intro: "Tracked queries where competitors are cited and the client is missing."
+      id: ReportSectionIds["content-gaps"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
-    `<table class="report-table">
-      <thead><tr><th>Query</th><th class="numeric">Competitors cited</th><th>Domains</th><th class="numeric">Miss rate</th></tr></thead>
+    `<div class="table-scroll"><table class="report-table">
+      <thead><tr><th>${queryHeader}</th><th class="numeric">${competitorsHeader}</th><th>${domainsHeader}</th><th class="numeric">${missRateHeader}</th></tr></thead>
       <tbody>${rows}</tbody>
-    </table>`
+    </table></div>`
   );
 }
 function renderRecommendedNextSteps(report) {
   const steps = report.recommendedNextSteps;
+  const copy = REPORT_SECTION_COPY["recommended-next-steps"];
+  const heading = { id: ReportSectionIds["recommended-next-steps"], eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro };
   if (steps.length === 0) {
-    return section(
-      { id: "recommended-next-steps", eyebrow: "Section 16", title: "Recommended Next Steps", intro: "Action items bucketed by timing." },
-      renderEmpty("No outstanding actions.")
-    );
+    return section(heading, renderEmpty(copy.empty));
   }
   const items = steps.map((s) => `
     <div class="step">
@@ -30587,17 +30624,12 @@ function renderRecommendedNextSteps(report) {
       <span class="title">${escapeHtml2(s.title)}</span>
       <span class="rationale">${escapeHtml2(s.rationale)}</span>
     </div>`).join("");
-  return section(
-    { id: "recommended-next-steps", eyebrow: "Section 16", title: "Recommended Next Steps", intro: "Action items bucketed by timing." },
-    `<div class="steps">${items}</div>`
-  );
-}
-function actionAudienceMatches(action, audience) {
-  return action.audience === "both" || action.audience === audience;
+  return section(heading, `<div class="steps">${items}</div>`);
 }
 function renderActionCards(actions, audience) {
   const isClient = audience === "client";
-  if (actions.length === 0) return renderEmpty(isClient ? "No recommendations yet \u2014 run an AI check to populate this." : "No prioritized actions yet.");
+  const copy = isClient ? REPORT_SECTION_COPY["client-action-plan"] : REPORT_SECTION_COPY["agency-action-plan"];
+  if (actions.length === 0) return renderEmpty(copy.empty);
   return `<div class="action-card-grid">
     ${actions.map((action, idx) => {
     const tone = reportActionTone(action);
@@ -30605,17 +30637,17 @@ function renderActionCards(actions, audience) {
     const evidence = action.evidence.length > 0 ? `<ul>${action.evidence.map((item2) => `<li>${escapeHtml2(item2)}</li>`).join("")}</ul>` : "";
     const proof = renderProofChips(action.evidence.length > 0 ? action.evidence : action.why, 3);
     const details = why || evidence ? `<details class="action-details">
-            <summary>${isClient ? "See the data behind this" : "Evidence details"}</summary>
-            ${why ? `<div><strong>${isClient ? "Why this matters" : "Why"}</strong>${why}</div>` : ""}
-            ${evidence ? `<div><strong>${isClient ? "What we saw" : "Evidence"}</strong>${evidence}</div>` : ""}
+            <summary>${copy.detailsSummary}</summary>
+            ${why ? `<div><strong>${copy.whyLabel}</strong>${why}</div>` : ""}
+            ${evidence ? `<div><strong>${copy.evidenceLabel}</strong>${evidence}</div>` : ""}
           </details>` : "";
-    const horizonLabel = isClient ? clientHorizonLabel(action.horizon) : reportHorizonLabel(action.horizon);
-    const confidenceLabel = isClient ? clientConfidenceLabel(action.confidence) : `${reportConfidenceLabel(action.confidence)} confidence`;
+    const horizonLabel = reportActionHorizonBadge(audience, action.horizon);
+    const confidenceLabel = reportActionConfidenceBadge(audience, action.confidence);
     const categoryBadge = isClient ? "" : `<span class="badge tone-neutral">${escapeHtml2(reportActionCategoryLabel(action.category))}</span>`;
-    const successLabel = isClient ? "What success looks like:" : "Win condition:";
+    const successLabel = copy.successLabel;
     return `<article class="action-card">
         <div class="action-head">
-          <div class="action-rank" title="${isClient ? "Priority \u2014 1 will move the needle fastest" : "Impact rank \u2014 1 is the highest-leverage action"}">${idx + 1}</div>
+          <div class="action-rank" title="${copy.rankTitle}">${idx + 1}</div>
           <div>
             <div class="action-meta">
               <span class="badge tone-${tone}">${escapeHtml2(horizonLabel)}</span>
@@ -30634,71 +30666,68 @@ function renderActionCards(actions, audience) {
   </div>`;
 }
 function renderAudienceActionPlan(report, audience) {
-  const rawActions = audience === "client" ? report.clientSummary.actionItems : report.agencyDiagnostics.priorities.length > 0 ? report.agencyDiagnostics.priorities : report.actionPlan.filter((a) => actionAudienceMatches(a, audience));
-  const actions = dedupeReportActions(report, rawActions);
+  const id = audience === "client" ? ReportSectionIds["client-action-plan"] : ReportSectionIds["agency-action-plan"];
+  const copy = REPORT_SECTION_COPY[id];
   return section(
-    {
-      id: audience === "client" ? "client-action-plan" : "agency-action-plan",
-      eyebrow: audience === "client" ? "Action plan" : "Agency actions",
-      title: audience === "client" ? "What to do next" : "Agency Action Plan",
-      intro: audience === "client" ? "Approve these in order. They are sorted by what will move the needle fastest." : "The highest-leverage work, sorted by urgency and evidence strength."
-    },
-    renderActionCards(actions, audience)
+    { id, eyebrow: copy.eyebrow, title: copy.title, intro: copy.intro },
+    renderActionCards(reportAudienceActions(report, audience), audience)
   );
 }
 function renderClientSummary(report) {
   const s = report.executiveSummary;
   const sc = report.citationScorecard;
+  const copy = REPORT_SECTION_COPY["client-summary"];
   const totalQ = s.totalQueryCount ?? 0;
   const heroNumber = totalQ > 0 ? `${s.mentionRate}%` : "\u2014";
-  const heroSentence = totalQ > 0 ? `When customers asked AI ${totalQ} ${pluralize(totalQ, "query", "queries")} about your industry, AI mentioned you in ${s.mentionedQueryCount} of ${totalQ === 1 ? "them" : "those queries"}.` : "No AI check has been run yet. Run a check to see how AI tools answer customer queries about your business.";
-  const trend = clientTrendCopy(report.whatsChanged.mentionRate);
+  const heroSentence = reportClientHeroSentence(totalQ, s.mentionedQueryCount);
+  const trend = reportClientTrendCopy(report.whatsChanged.mentionRate);
   const heroTrend = trend ? `<p class="client-hero-trend tone-${trend.tone}"><span style="margin-right:6px;">${trend.arrow}</span>${escapeHtml2(trend.text)}</p>` : "";
   const hero = `<div class="client-hero">
-    <div class="client-hero-eyebrow">Overview</div>
+    <div class="client-hero-eyebrow">${copy.heroEyebrow}</div>
     <div class="client-hero-number">${heroNumber}</div>
     <p class="client-hero-sentence">${escapeHtml2(heroSentence)}</p>
     ${heroTrend}
   </div>`;
-  const providerSubtitle = sc.providers.length > 0 ? sc.providers.map(providerDisplayName).join(", ") : `${formatNumber(s.queryCount)} ${pluralize(s.queryCount, "query", "queries")} tested`;
+  const providerSubtitle = reportClientProvidersSubtitle(sc.providers, s.queryCount);
   const tiles = `<div class="client-metric-grid">
     <div class="client-metric-tile">
-      <div class="label">AI mentions your name</div>
+      <div class="label">${copy.tiles.mentioned}</div>
       <div class="value">${s.mentionRate}%</div>
-      <div class="subtitle">${totalQ > 0 ? `Says your name in ${s.mentionedQueryCount} of ${totalQ} ${pluralize(totalQ, "query", "queries")}` : "No data yet"}</div>
+      <div class="subtitle">${reportClientMentionedSubtitle(s.mentionedQueryCount, totalQ)}</div>
     </div>
     <div class="client-metric-tile">
-      <div class="label">AI links to your website</div>
+      <div class="label">${copy.tiles.cited}</div>
       <div class="value">${s.citationRate}%</div>
-      <div class="subtitle">${totalQ > 0 ? `Cites your site as a source in ${s.citedQueryCount} of ${totalQ} ${pluralize(totalQ, "query", "queries")}` : "No data yet"}</div>
+      <div class="subtitle">${reportClientCitedSubtitle(s.citedQueryCount, totalQ)}</div>
     </div>
     <div class="client-metric-tile">
-      <div class="label">AI tools tested</div>
+      <div class="label">${copy.tiles.providers}</div>
       <div class="value">${formatNumber(s.providerCount)}</div>
       <div class="subtitle">${escapeHtml2(providerSubtitle)}</div>
     </div>
   </div>`;
+  const { lead, mention, link, closing } = copy.explainer;
   const explainer = `<div class="client-explainer">
-    <strong>Mentions and links are different.</strong>
-    A <span class="term">mention</span> is when AI says your name out loud in its answer.
-    A <span class="term">link</span> is when AI lists your website as a source it used.
-    AI can do either, both, or neither \u2014 that's why we track both.
+    <strong>${lead}</strong>
+    ${mention.article} <span class="term">${mention.term}</span> ${mention.definition}
+    ${link.article} <span class="term">${link.term}</span> ${link.definition}
+    ${closing}
   </div>`;
   const questions = sc.queries.length > 0 ? `<div class="client-card">
-        <h3>Customer queries we tested</h3>
-        <p class="card-subtitle">These are the ${sc.queries.length} ${pluralize(sc.queries.length, "query we asked", "queries we asked")} every AI tool. The numbers above measure how often you came up.</p>
+        <h3>${copy.queriesHeading}</h3>
+        <p class="card-subtitle">${reportClientQueriesSubtitle(sc.queries.length)}</p>
         <ol class="client-questions-list">
           ${sc.queries.map((q, i) => `<li><span class="qnum">${String(i + 1).padStart(2, "0")}</span><span>"${escapeHtml2(q)}"</span></li>`).join("")}
         </ol>
       </div>` : "";
   const providerBars = sc.providerRates.length > 0 ? `<div class="client-card">
-        <h3>How often each AI tool mentions you</h3>
-        <p class="card-subtitle">Higher is better. Each bar shows the share of customer queries where the AI named you in the answer.</p>
+        <h3>${copy.providerBarsHeading}</h3>
+        <p class="card-subtitle">${copy.providerBarsSubtitle}</p>
         <div class="client-bar-list">
           ${sc.providerRates.map((r) => {
     const pct = Math.max(r.mentionRate, 1.5);
     return `<div class="client-bar-row">
-              <span class="bar-label">${escapeHtml2(providerDisplayName(r.provider))}</span>
+              <span class="bar-label">${escapeHtml2(reportProviderDisplayName(r.provider))}</span>
               <div class="bar-track"><div class="bar-fill" style="width:${pct}%"></div></div>
               <span class="bar-value">${r.mentionRate}% <span class="bar-value-sub">(${r.mentionedCount}/${r.totalCount})</span></span>
             </div>`;
@@ -30715,34 +30744,35 @@ function renderClientEvidenceSummary(report) {
   const opportunities = dedupeReportOpportunities(report).slice(0, 5);
   const aiMax = ai.length > 0 ? Math.max(...ai.map((d) => d.count)) : 0;
   const gscMax = gsc ? Math.max(...gsc.topQueries.slice(0, 5).map((q) => q.impressions), 1) : 0;
+  const copy = REPORT_SECTION_COPY["client-evidence-summary"];
   const cards = [];
   if (ai.length > 0) {
     cards.push(`<div class="client-card">
-      <h3>Where AI gets its answers</h3>
-      <p class="card-subtitle">The websites AI tools cited most often when answering customer queries about your industry.</p>
+      <h3>${copy.sources.heading}</h3>
+      <p class="card-subtitle">${copy.sources.subtitle}</p>
       <div class="client-bar-list">
         ${ai.map((d) => {
       const pct = aiMax > 0 ? Math.max(d.count / aiMax * 100, 1.5) : 0;
-      const label = escapeHtml2(d.domain) + (d.isCompetitor ? ' <span style="color:' + COLORS.textFaint + ';font-size:11px;">(competitor)</span>' : "");
+      const label = escapeHtml2(d.domain) + (d.isCompetitor ? ` <span style="color:${COLORS.textFaint};font-size:11px;">${copy.sources.competitorTag}</span>` : "");
       return `<div class="client-bar-row">
             <span class="bar-label">${label}</span>
             <div class="bar-track"><div class="bar-fill bar-fill-neutral" style="width:${pct}%"></div></div>
-            <span class="bar-value">${formatNumber(d.count)}\xD7</span>
+            <span class="bar-value">${reportClientSourceCount(d.count)}</span>
           </div>`;
     }).join("")}
       </div>
     </div>`);
   }
   if (indexing) {
-    const tone = indexing.indexedPct >= 90 ? "positive" : indexing.indexedPct >= 70 ? "caution" : "negative";
+    const tone = reportClientIndexingTone(indexing.indexedPct);
     const fillPct = Math.max(indexing.indexedPct, 1.5);
     cards.push(`<div class="client-card">
-      <h3>Pages Google can find on your site</h3>
-      <p class="card-subtitle">Google indexing your site increases the chances of it appearing in AI search (especially Gemini).</p>
+      <h3>${copy.indexing.heading}</h3>
+      <p class="card-subtitle">${copy.indexing.subtitle}</p>
       <div class="client-progress-number tone-${tone}">${indexing.indexedPct}%</div>
-      <div style="font-size:12px;color:${COLORS.textMuted};">${formatNumber(indexing.indexed)} of ${formatNumber(indexing.total)} pages indexed</div>
+      <div style="font-size:12px;color:${COLORS.textMuted};">${reportClientIndexedPages(indexing.indexed, indexing.total)}</div>
       <div class="client-progress-bar"><div class="client-progress-fill tone-${tone}" style="width:${fillPct}%"></div></div>
-      <p style="margin:0;font-size:12px;color:${COLORS.textMuted};"><strong style="color:${COLORS.text};">${formatNumber(indexing.notIndexed)}</strong> ${pluralize(indexing.notIndexed, "page is", "pages are")} not indexed yet.</p>
+      <p style="margin:0;font-size:12px;color:${COLORS.textMuted};"><strong style="color:${COLORS.text};">${formatNumber(indexing.notIndexed)}</strong> ${reportClientNotIndexedTail(indexing.notIndexed)}</p>
     </div>`);
   }
   if (gsc) {
@@ -30753,53 +30783,54 @@ function renderClientEvidenceSummary(report) {
       return `<div class="client-bar-row">
               <span class="bar-label">${escapeHtml2(q.query)}</span>
               <div class="bar-track"><div class="bar-fill bar-fill-sky" style="width:${pct}%"></div></div>
-              <span class="bar-value">${formatNumber(q.impressions)} ${pluralize(q.impressions, "search", "searches")}</span>
+              <span class="bar-value">${reportClientSearchCount(q.impressions)}</span>
             </div>`;
     }).join("")}
         </div>` : "";
     cards.push(`<div class="client-card">
-      <h3>What people search Google for</h3>
-      <p class="card-subtitle">You appeared in <strong style="color:${COLORS.text};">${formatNumber(gsc.totalImpressions)}</strong> Google searches and got <strong style="color:${COLORS.text};">${formatNumber(gsc.totalClicks)}</strong> ${pluralize(gsc.totalClicks, "click")} this period.</p>
+      <h3>${copy.search.heading}</h3>
+      <p class="card-subtitle">${copy.search.subtitleLead} <strong style="color:${COLORS.text};">${formatNumber(gsc.totalImpressions)}</strong> ${copy.search.subtitleMiddle} <strong style="color:${COLORS.text};">${formatNumber(gsc.totalClicks)}</strong> ${reportClientClicksNoun(gsc.totalClicks)} ${copy.search.subtitleTail}</p>
       ${queryRows2}
     </div>`);
   }
   if (opportunities.length > 0) {
     cards.push(`<div class="client-card">
-      <h3>Topics where you could improve</h3>
-      <p class="card-subtitle">Customer queries where better content on your site would help AI cite you.</p>
+      <h3>${copy.opportunities.heading}</h3>
+      <p class="card-subtitle">${copy.opportunities.subtitle}</p>
       <ul class="client-opportunity-list">
         ${opportunities.map((o) => `<li>
           <div class="op-query">${escapeHtml2(o.query)}</div>
-          <div class="op-action">${escapeHtml2(contentActionLabel(o.action))}${o.winnabilityClass === "ceded" ? ' <span class="badge tone-caution">Ceded surface</span>' : ""}</div>
+          <div class="op-action">${escapeHtml2(contentActionLabel(o.action))}${o.winnabilityClass === "ceded" ? ` <span class="badge tone-caution">${copy.opportunities.cededTag}</span>` : ""}</div>
         </li>`).join("")}
       </ul>
     </div>`);
   }
   return section(
     {
-      id: "client-evidence-summary",
-      eyebrow: "What we based this on",
-      title: "The signals behind this plan",
-      intro: "The data behind the recommendations above. Switch to Agency for the full breakdowns."
+      id: ReportSectionIds["client-evidence-summary"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
-    cards.length > 0 ? `<div class="client-evidence-grid">${cards.join("")}</div>` : renderEmpty("No supporting evidence yet \u2014 this fills in after the first AI check.")
+    cards.length > 0 ? `<div class="client-evidence-grid">${cards.join("")}</div>` : renderEmpty(copy.empty)
   );
 }
 function renderAgencyDiagnostics(report) {
-  const diagnostics = report.agencyDiagnostics.diagnostics.filter((d) => d.title !== "Location caveat");
+  const copy = REPORT_SECTION_COPY["agency-diagnostics"];
+  const diagnostics = report.agencyDiagnostics.diagnostics.filter((d) => d.title !== copy.hiddenTitle);
   const body = diagnostics.length > 0 ? `<div class="diagnostics-grid">
         ${diagnostics.map((d) => `<div class="diagnostic-card tone-${d.severity}">
           <h3>${escapeHtml2(d.title)}</h3>
           <p>${escapeHtml2(d.detail)}</p>
           ${renderProofChips(d.evidence, 3)}
         </div>`).join("")}
-      </div>` : renderEmpty("No agency diagnostics available yet.");
+      </div>` : renderEmpty(copy.empty);
   return section(
     {
-      id: "agency-diagnostics",
-      eyebrow: "Agency diagnostics",
-      title: "Technical Diagnostics",
-      intro: "Fast-read operator flags behind the action plan."
+      id: ReportSectionIds["agency-diagnostics"],
+      eyebrow: copy.eyebrow,
+      title: copy.title,
+      intro: copy.intro
     },
     body
   );
@@ -30855,9 +30886,9 @@ function renderReportHtml(report, opts = {}) {
 <body>
 <div class="container">
   <header class="header">
-    <div class="eyebrow">AI Visibility Report</div>
+    <div class="eyebrow">${REPORT_HEADER_COPY.eyebrow}</div>
     <h1>${escapeHtml2(report.meta.project.displayName)}</h1>
-    <div class="subtitle">${escapeHtml2(report.meta.project.canonicalDomain)} \xB7 ${escapeHtml2(report.meta.project.country)} / ${escapeHtml2(report.meta.project.language.toUpperCase())}${report.visibility?.selection.mode === "advanced" ? ` \xB7 ${escapeHtml2(reportVisibilityLocationLabel(report.visibility))}` : renderHeaderLocationFragment(report.meta.location)} \xB7 Last ${report.meta.periodDays} days \xB7 Generated ${formatDate(report.meta.generatedAt)}</div>
+    <div class="subtitle">${escapeHtml2(report.meta.project.canonicalDomain)} \xB7 ${escapeHtml2(report.meta.project.country)} / ${escapeHtml2(report.meta.project.language.toUpperCase())}${report.visibility?.selection.mode === "advanced" ? ` \xB7 ${escapeHtml2(reportVisibilityLocationLabel(report.visibility))}` : renderHeaderLocationFragment(report.meta.location)} \xB7 ${reportHeaderPeriodLabel(report.meta.periodDays)} \xB7 ${REPORT_HEADER_COPY.generated} ${formatDate(report.meta.generatedAt)}</div>
   </header>
   ${sections}
   <footer class="footer">Generated by <a href="https://canonry.ai">canonry</a> \xB7 ${escapeHtml2(formatIsoDate(report.meta.generatedAt))}</footer>
@@ -30871,8 +30902,8 @@ function renderReportVisibility(visibility) {
   const historyPopulations = visibility.populations.filter((population) => population.queryClass !== "unknown" || population.trend.some((point) => point.answerCount > 0));
   const rateCell = (rate2) => `<td><strong>${escapeHtml2(reportVisibilityRate(rate2))}</strong><p class="muted">${escapeHtml2(reportVisibilityEvidence(rate2))}</p></td>`;
   const headers = (labels) => `<thead><tr>${labels.map((label) => `<th>${escapeHtml2(label)}</th>`).join("")}</tr></thead>`;
-  const summary2 = `<table>${headers([REPORT_VISIBILITY_COPY.queryType, REPORT_VISIBILITY_COPY.queries, REPORT_VISIBILITY_COPY.answers, REPORT_VISIBILITY_COPY.mentioned, REPORT_VISIBILITY_COPY.cited])}<tbody>${populations.map((population) => `<tr><td>${escapeHtml2(reportQueryClassLabel(population.queryClass))}</td><td>${population.summary.queryCount}</td><td>${population.summary.answerCount}</td>${rateCell(population.summary.mentionCoverage)}${rateCell(population.summary.citationCoverage)}</tr>`).join("")}</tbody></table>`;
-  const trend = `<details><summary>${escapeHtml2(reportVisibilityHistoryLabel(visibility))}</summary><div class="table-scroll"><table>${headers([REPORT_VISIBILITY_COPY.date, REPORT_VISIBILITY_COPY.queryType, REPORT_VISIBILITY_COPY.mentioned, REPORT_VISIBILITY_COPY.cited, REPORT_VISIBILITY_COPY.comparison])}<tbody>${historyPopulations.flatMap((population) => population.trend.map((point) => `<tr><td><time datetime="${escapeHtml2(point.createdAt)}">${escapeHtml2(point.createdAt.slice(0, 10))}</time></td><td>${escapeHtml2(reportQueryClassLabel(population.queryClass))}</td>${rateCell(point.mentionCoverage)}${rateCell(point.citationCoverage)}<td>${escapeHtml2(reportVisibilityComparison(point.continuity.state, point.continuity.comparedRunId !== null && !population.trend.some((previous) => previous.runId === point.continuity.comparedRunId)))}</td></tr>`)).join("")}</tbody></table></div></details>`;
+  const summary2 = `<table class="report-table">${headers([REPORT_VISIBILITY_COPY.queryType, REPORT_VISIBILITY_COPY.queries, REPORT_VISIBILITY_COPY.answers, REPORT_VISIBILITY_COPY.mentioned, REPORT_VISIBILITY_COPY.cited])}<tbody>${populations.map((population) => `<tr><td>${escapeHtml2(reportQueryClassLabel(population.queryClass))}</td><td>${population.summary.queryCount}</td><td>${population.summary.answerCount}</td>${rateCell(population.summary.mentionCoverage)}${rateCell(population.summary.citationCoverage)}</tr>`).join("")}</tbody></table>`;
+  const trend = `<details><summary>${escapeHtml2(reportVisibilityHistoryLabel(visibility))}</summary><div class="table-scroll"><table class="report-table">${headers([REPORT_VISIBILITY_COPY.date, REPORT_VISIBILITY_COPY.queryType, REPORT_VISIBILITY_COPY.mentioned, REPORT_VISIBILITY_COPY.cited, REPORT_VISIBILITY_COPY.comparison])}<tbody>${historyPopulations.flatMap((population) => population.trend.map((point) => `<tr><td><time datetime="${escapeHtml2(point.createdAt)}">${escapeHtml2(point.createdAt.slice(0, 10))}</time></td><td>${escapeHtml2(reportQueryClassLabel(population.queryClass))}</td>${rateCell(point.mentionCoverage)}${rateCell(point.citationCoverage)}<td>${escapeHtml2(reportVisibilityComparison(point.continuity.state, point.continuity.comparedRunId !== null && !population.trend.some((previous) => previous.runId === point.continuity.comparedRunId)))}</td></tr>`)).join("")}</tbody></table></div></details>`;
   return `<section id="client-summary" class="report-section" aria-label="${escapeHtml2(REPORT_VISIBILITY_COPY.title)}"><h2>${escapeHtml2(REPORT_VISIBILITY_COPY.title)}</h2><p>${escapeHtml2(visibility.selection.mode === "advanced" ? REPORT_VISIBILITY_COPY.description : REPORT_VISIBILITY_COPY.simpleDescription)}</p><p>${escapeHtml2(reportVisibilityMeasurementLabel(visibility))}</p><div class="table-scroll">${summary2}</div>${trend}</section>`;
 }
 
@@ -31402,7 +31433,7 @@ function buildServerActivity(db, projectId, windowDays2) {
   const sourceRows = db.select({ id: trafficSources.id }).from(trafficSources).where(
     and29(
       eq33(trafficSources.projectId, projectId),
-      ne6(trafficSources.status, TrafficSourceStatuses.archived)
+      ne5(trafficSources.status, TrafficSourceStatuses.archived)
     )
   ).all();
   if (sourceRows.length === 0) return null;
@@ -31420,7 +31451,7 @@ function buildServerActivity(db, projectId, windowDays2) {
         eq33(crawlerEventsHourly.projectId, projectId),
         eq33(crawlerEventsHourly.verificationStatus, VerificationStatuses.verified),
         gte8(crawlerEventsHourly.tsHour, windowStartIso),
-        exclusiveEnd ? lt5(crawlerEventsHourly.tsHour, windowEndIso) : lte6(crawlerEventsHourly.tsHour, windowEndIso)
+        exclusiveEnd ? lt6(crawlerEventsHourly.tsHour, windowEndIso) : lte6(crawlerEventsHourly.tsHour, windowEndIso)
       )
     ).get()?.total ?? 0
   );
@@ -31428,9 +31459,9 @@ function buildServerActivity(db, projectId, windowDays2) {
     db.select({ total: sql11`COALESCE(SUM(${crawlerEventsHourly.hits}), 0)` }).from(crawlerEventsHourly).where(
       and29(
         eq33(crawlerEventsHourly.projectId, projectId),
-        ne6(crawlerEventsHourly.verificationStatus, VerificationStatuses.verified),
+        ne5(crawlerEventsHourly.verificationStatus, VerificationStatuses.verified),
         gte8(crawlerEventsHourly.tsHour, windowStartIso),
-        exclusiveEnd ? lt5(crawlerEventsHourly.tsHour, windowEndIso) : lte6(crawlerEventsHourly.tsHour, windowEndIso)
+        exclusiveEnd ? lt6(crawlerEventsHourly.tsHour, windowEndIso) : lte6(crawlerEventsHourly.tsHour, windowEndIso)
       )
     ).get()?.total ?? 0
   );
@@ -31444,7 +31475,7 @@ function buildServerActivity(db, projectId, windowDays2) {
         eq33(aiReferralEventsHourly.projectId, projectId),
         countableReferralCondition(),
         gte8(aiReferralEventsHourly.tsHour, windowStartIso),
-        exclusiveEnd ? lt5(aiReferralEventsHourly.tsHour, windowEndIso) : lte6(aiReferralEventsHourly.tsHour, windowEndIso)
+        exclusiveEnd ? lt6(aiReferralEventsHourly.tsHour, windowEndIso) : lte6(aiReferralEventsHourly.tsHour, windowEndIso)
       )
     ).get();
     return aiReferralClassCounts(Number(row?.total ?? 0), Number(row?.paid ?? 0), Number(row?.organic ?? 0));
@@ -31454,7 +31485,7 @@ function buildServerActivity(db, projectId, windowDays2) {
       and29(
         eq33(aiUserFetchEventsHourly.projectId, projectId),
         gte8(aiUserFetchEventsHourly.tsHour, windowStartIso),
-        exclusiveEnd ? lt5(aiUserFetchEventsHourly.tsHour, windowEndIso) : lte6(aiUserFetchEventsHourly.tsHour, windowEndIso)
+        exclusiveEnd ? lt6(aiUserFetchEventsHourly.tsHour, windowEndIso) : lte6(aiUserFetchEventsHourly.tsHour, windowEndIso)
       )
     ).get()?.total ?? 0
   );
@@ -31495,7 +31526,7 @@ function buildServerActivity(db, projectId, windowDays2) {
     and29(
       eq33(crawlerEventsHourly.projectId, projectId),
       gte8(crawlerEventsHourly.tsHour, priorStart),
-      lt5(crawlerEventsHourly.tsHour, headlineStart)
+      lt6(crawlerEventsHourly.tsHour, headlineStart)
     )
   ).groupBy(crawlerEventsHourly.operator).all();
   const referralByOperatorRows = db.select({
@@ -31786,7 +31817,7 @@ function buildInsightList(db, projectId, locationFilter) {
     and29(
       eq33(runs.projectId, projectId),
       eq33(runs.kind, RunKinds["answer-visibility"]),
-      or5(eq33(runs.status, RunStatuses.completed), eq33(runs.status, RunStatuses.partial)),
+      or6(eq33(runs.status, RunStatuses.completed), eq33(runs.status, RunStatuses.partial)),
       notProbeRun()
     )
   ).orderBy(desc14(runs.createdAt)).all().filter((r) => locationFilter === void 0 || (r.location ?? null) === locationFilter).slice(0, INSIGHT_LOOKBACK_RUNS).map((r) => r.id);
@@ -31932,11 +31963,6 @@ function buildProviderLocationHandling(providersInRun) {
     };
   });
 }
-function compactList(items, limit = 3) {
-  const visible = items.slice(0, limit);
-  const extra = items.length - visible.length;
-  return extra > 0 ? `${visible.join(", ")}, +${extra} more` : visible.join(", ");
-}
 function contentActionVerb(action) {
   switch (action) {
     case "create":
@@ -31954,7 +31980,7 @@ function confidenceFromEvidence(count4) {
   if (count4 >= 1) return "medium";
   return "low";
 }
-function actionAudienceMatches2(action, audience) {
+function actionAudienceMatches(action, audience) {
   return action.audience === "both" || action.audience === audience;
 }
 function configuredCompetitorDomainsForActionPlan(db, projectId, projectCompetitorDomains) {
@@ -32065,10 +32091,10 @@ function buildReportActionPlan(input) {
   if (input.gsc && (input.gsc.trackedButNoGsc.length > 0 || input.gsc.gscButNotTracked.length > 0)) {
     const evidence = [];
     if (input.gsc.trackedButNoGsc.length > 0) {
-      evidence.push(`Tracked with no GSC demand: ${compactList(input.gsc.trackedButNoGsc)}`);
+      evidence.push(`Tracked with no GSC demand: ${reportCompactList(input.gsc.trackedButNoGsc)}`);
     }
     if (input.gsc.gscButNotTracked.length > 0) {
-      evidence.push(`Search demand not tracked in AEO: ${compactList(input.gsc.gscButNotTracked)}`);
+      evidence.push(`Search demand not tracked in AEO: ${reportCompactList(input.gsc.gscButNotTracked)}`);
     }
     actions.push({
       audience: "agency",
@@ -32100,8 +32126,8 @@ function buildReportActionPlan(input) {
         "They are stronger evidence than a generic topic list because the model is already retrieving competing content."
       ],
       evidence: [
-        `"${topGap.query}" missed at ${Math.round(topGap.missRate * 100)}% with ${topGap.competitorCount} competitor${topGap.competitorCount === 1 ? "" : "s"} cited`,
-        `Cited competitors: ${compactList(topGap.competitorDomains)}`
+        `"${topGap.query}" missed at ${formatWholePercent(topGap.missRate)} with ${topGap.competitorCount} competitor${topGap.competitorCount === 1 ? "" : "s"} cited`,
+        `Cited competitors: ${reportCompactList(topGap.competitorDomains)}`
       ],
       successMetric: "The top content-gap query moves from missed to cited or mentioned after the recommended content work ships.",
       confidence: topGap.competitorCount >= 2 ? "high" : "medium"
@@ -32111,10 +32137,10 @@ function buildReportActionPlan(input) {
     const ignoredProviders = input.providerLocationHandling.filter((p) => p.treatment === "ignored" || p.treatment === "browser-geo").map((p) => p.provider);
     const evidence = [
       `Current report location: ${input.reportLocation.label}`,
-      `Other configured locations: ${compactList(input.reportLocation.otherConfiguredLabels)}`
+      `Other configured locations: ${reportCompactList(input.reportLocation.otherConfiguredLabels)}`
     ];
     if (ignoredProviders.length > 0) {
-      evidence.push(`Providers with weak/indirect location handling: ${compactList(ignoredProviders)}`);
+      evidence.push(`Providers with weak/indirect location handling: ${reportCompactList(ignoredProviders)}`);
     }
     actions.push({
       audience: "agency",
@@ -32186,7 +32212,7 @@ function buildClientSummary(reportLike) {
   return {
     headline,
     overview,
-    actionItems: reportLike.actionPlan.filter((a) => actionAudienceMatches2(a, "client")).slice(0, 3),
+    actionItems: reportLike.actionPlan.filter((a) => actionAudienceMatches(a, "client")).slice(0, 3),
     confidenceNotes
   };
 }
@@ -32211,8 +32237,8 @@ function buildAgencyDiagnostics(input) {
       detail: input.gsc.trackedButNoGsc.length > 0 || input.gsc.gscButNotTracked.length > 0 ? "The tracked AEO query set and real search demand are not fully aligned." : "Tracked AEO queries and high-impression non-brand GSC queries are aligned for the current window.",
       severity: input.gsc.trackedButNoGsc.length > 0 || input.gsc.gscButNotTracked.length > 0 ? "caution" : "positive",
       evidence: [
-        ...input.gsc.trackedButNoGsc.length > 0 ? [`Tracked with no GSC demand: ${compactList(input.gsc.trackedButNoGsc)}`] : [],
-        ...input.gsc.gscButNotTracked.length > 0 ? [`GSC queries not tracked in AEO: ${compactList(input.gsc.gscButNotTracked)}`] : []
+        ...input.gsc.trackedButNoGsc.length > 0 ? [`Tracked with no GSC demand: ${reportCompactList(input.gsc.trackedButNoGsc)}`] : [],
+        ...input.gsc.gscButNotTracked.length > 0 ? [`GSC queries not tracked in AEO: ${reportCompactList(input.gsc.gscButNotTracked)}`] : []
       ]
     });
   }
@@ -32237,7 +32263,7 @@ function buildAgencyDiagnostics(input) {
     evidence: input.contentOpportunities.slice(0, 3).map((o) => `${o.query}: ${o.action} (${Math.round(o.score)})`)
   });
   return {
-    priorities: input.actionPlan.filter((a) => actionAudienceMatches2(a, "agency")).slice(0, 6),
+    priorities: input.actionPlan.filter((a) => actionAudienceMatches(a, "agency")).slice(0, 6),
     diagnostics
   };
 }
@@ -32357,7 +32383,7 @@ function buildWhatsChanged(input) {
 function buildProjectReport(db, projectName, periodDays) {
   const project = resolveProject(db, projectName);
   const queryLookup = loadQueryLookup(db, project.id);
-  const canonicalVisibility = readVisibilityReport(db, project, { queryClass: "all", scope: "project" });
+  const canonicalVisibility = readVisibilityReport(db, project, { queryClass: "all", scope: "project" }, { includeComparison: false });
   const generatedAt = (/* @__PURE__ */ new Date()).toISOString();
   const historyWindow = { from: new Date(Date.parse(generatedAt) - periodDays * 864e5).toISOString(), to: generatedAt };
   const visibility = {
@@ -32668,10 +32694,10 @@ async function reportRoutes(app) {
 }
 
 // ../api-routes/src/organic-evidence.ts
-import { and as and31, desc as desc15, eq as eq35, gte as gte10, lte as lte8, or as or7, sql as sql13 } from "drizzle-orm";
+import { and as and31, desc as desc15, eq as eq35, gte as gte10, lte as lte8, or as or8, sql as sql13 } from "drizzle-orm";
 
 // ../api-routes/src/ga-measurement-analysis.ts
-import { and as and30, eq as eq34, gte as gte9, lte as lte7, or as or6, sql as sql12 } from "drizzle-orm";
+import { and as and30, eq as eq34, gte as gte9, lte as lte7, or as or7, sql as sql12 } from "drizzle-orm";
 var UNKNOWN_LANDING_PAGE = "(not set)";
 function addDays(date, offset) {
   const value = /* @__PURE__ */ new Date(`${date}T00:00:00.000Z`);
@@ -32845,7 +32871,7 @@ function buildGaMeasurementAnalysis(db, projectName, options = {}) {
     if (parsedHostScope.data === "marketing") {
       const lowerHost = sql12`lower(${hostColumn})`;
       const normalizedHost2 = sql12`case when ${lowerHost} like 'www.%' then substr(${lowerHost}, 5) else ${lowerHost} end`;
-      conditions.push(or6(...marketingHosts.flatMap((host) => [
+      conditions.push(or7(...marketingHosts.flatMap((host) => [
         sql12`${normalizedHost2} = ${host}`,
         sql12`${normalizedHost2} like ${`%.${host}`}`
       ])));
@@ -32853,14 +32879,14 @@ function buildGaMeasurementAnalysis(db, projectName, options = {}) {
     if (pathPrefix && pathPrefix !== "/") {
       const rawPath = sql12`case when instr(${rawPathColumn}, '?') = 0 then ${rawPathColumn} else substr(${rawPathColumn}, 1, instr(${rawPathColumn}, '?') - 1) end`;
       const landingPath = sql12`case when trim(coalesce(${normalizedPathColumn}, '')) = '' then ${rawPath} else ${normalizedPathColumn} end`;
-      conditions.push(or6(sql12`${landingPath} = ${pathPrefix}`, sql12`${landingPath} like ${`${pathPrefix}/%`}`));
+      conditions.push(or7(sql12`${landingPath} = ${pathPrefix}`, sql12`${landingPath} like ${`${pathPrefix}/%`}`));
     }
     return conditions;
   };
   const acquisitionScope = scopedConditions(gaAcquisitionDaily.hostName, gaAcquisitionDaily.landingPageNormalized, gaAcquisitionDaily.landingPage);
   const leadLandingScope = scopedConditions(gaLeadEventsDaily.hostName, gaLeadEventsDaily.landingPageNormalized, gaLeadEventsDaily.landingPage);
   const acquisitionAnchor = db.select({ date: sql12`max(${gaAcquisitionDaily.date})` }).from(gaAcquisitionDaily).where(and30(eq34(gaAcquisitionDaily.projectId, project.id), ...acquisitionScope)).get()?.date ?? null;
-  const leadAnchor = db.select({ date: sql12`max(${gaLeadEventsDaily.date})` }).from(gaLeadEventsDaily).where(and30(eq34(gaLeadEventsDaily.projectId, project.id), or6(
+  const leadAnchor = db.select({ date: sql12`max(${gaLeadEventsDaily.date})` }).from(gaLeadEventsDaily).where(and30(eq34(gaLeadEventsDaily.projectId, project.id), or7(
     eq34(gaLeadEventsDaily.attributionScope, "channel"),
     and30(eq34(gaLeadEventsDaily.attributionScope, "landing-page"), ...leadLandingScope)
   ))).get()?.date ?? null;
@@ -32881,7 +32907,7 @@ function buildGaMeasurementAnalysis(db, projectName, options = {}) {
     date: sql12`min(${gaDailyTotals.date})`
   }).from(gaDailyTotals).where(and30(
     eq34(gaDailyTotals.projectId, project.id),
-    or6(
+    or7(
       sql12`${gaDailyTotals.engagementRate} is not null`,
       sql12`${gaDailyTotals.newUsers} is not null`
     )
@@ -33228,7 +33254,7 @@ function buildOrganicEvidence(db, projectName, periodDays) {
     observedDays: sql13`count(distinct ${gaAcquisitionDaily.date})`
   }).from(gaAcquisitionDaily).where(and31(
     eq35(gaAcquisitionDaily.projectId, project.id),
-    or7(...normalizedMarketingHosts.map((candidate) => sql13`lower(trim(${gaAcquisitionDaily.hostName})) = ${candidate} or lower(trim(${gaAcquisitionDaily.hostName})) like ${`%.${candidate}`}`))
+    or8(...normalizedMarketingHosts.map((candidate) => sql13`lower(trim(${gaAcquisitionDaily.hostName})) = ${candidate} or lower(trim(${gaAcquisitionDaily.hostName})) like ${`%.${candidate}`}`))
   )).get()) : null;
   const gaCoverage = nativeAcquisitionActive ? nativeCoverage : legacyGaCoverage;
   const asOfDate = gscCoverage?.endDate ?? gaCoverage?.endDate ?? null;
@@ -34570,7 +34596,7 @@ async function resultsExportRoutes(app) {
 }
 
 // ../api-routes/src/composites.ts
-import { eq as eq39, and as and35, desc as desc17, sql as sql14, like as like3, or as or8, inArray as inArray18 } from "drizzle-orm";
+import { eq as eq39, and as and35, desc as desc17, sql as sql14, like as like3, or as or9, inArray as inArray18 } from "drizzle-orm";
 var TOP_INSIGHT_LIMIT = 5;
 var SEARCH_HIT_HARD_LIMIT = 50;
 var SEARCH_SNIPPET_RADIUS = 80;
@@ -34767,7 +34793,7 @@ async function compositeRoutes(app) {
     }).from(querySnapshots).innerJoin(queries, eq39(querySnapshots.queryId, queries.id)).where(
       and35(
         eq39(queries.projectId, project.id),
-        or8(
+        or9(
           sql14`${querySnapshots.answerText} LIKE ${pattern} ESCAPE '\\'`,
           sql14`${querySnapshots.citedDomains} LIKE ${pattern} ESCAPE '\\'`,
           sql14`${querySnapshots.citedUrls} LIKE ${pattern} ESCAPE '\\'`,
@@ -34779,7 +34805,7 @@ async function compositeRoutes(app) {
     const insightMatches = app.db.select().from(insights).where(
       and35(
         eq39(insights.projectId, project.id),
-        or8(
+        or9(
           like3(insights.title, pattern),
           like3(insights.query, pattern),
           sql14`${insights.recommendation} LIKE ${pattern} ESCAPE '\\'`,
@@ -47297,7 +47323,7 @@ async function googleRoutes(app, opts) {
 
 // ../api-routes/src/google-marketing.ts
 import crypto33 from "crypto";
-import { and as and38, desc as desc20, eq as eq45, isNull as isNull6, lt as lt6, ne as ne7, or as or9, sql as sql16 } from "drizzle-orm";
+import { and as and38, desc as desc20, eq as eq45, isNull as isNull6, lt as lt7, ne as ne6, or as or10, sql as sql16 } from "drizzle-orm";
 import { z as z4 } from "zod";
 var snapshotPageQuerySchema = z4.object({
   limit: z4.coerce.number().int().min(1).max(GOOGLE_MARKETING_STORED_SNAPSHOT_PAGE_MAX).optional(),
@@ -48512,7 +48538,7 @@ async function googleMarketingRoutes(app, opts) {
       const existing = tx.select().from(runs).where(and38(
         eq45(runs.projectId, project.id),
         eq45(runs.kind, RunKinds["google-ads-sync"]),
-        or9(eq45(runs.status, RunStatuses.queued), eq45(runs.status, RunStatuses.running))
+        or10(eq45(runs.status, RunStatuses.queued), eq45(runs.status, RunStatuses.running))
       )).orderBy(desc20(runs.createdAt)).get();
       if (existing) {
         run = existing;
@@ -48548,7 +48574,7 @@ async function googleMarketingRoutes(app, opts) {
       const existing = tx.select().from(runs).where(and38(
         eq45(runs.projectId, project.id),
         eq45(runs.kind, RunKinds["gtm-sync"]),
-        or9(eq45(runs.status, RunStatuses.queued), eq45(runs.status, RunStatuses.running))
+        or10(eq45(runs.status, RunStatuses.queued), eq45(runs.status, RunStatuses.running))
       )).orderBy(desc20(runs.createdAt)).get();
       if (existing) {
         run = existing;
@@ -48578,9 +48604,9 @@ async function googleMarketingRoutes(app, opts) {
     const cursor = decodeSnapshotCursor(query.cursor);
     const conditions = [eq45(googleAdsRawSnapshots.projectId, project.id)];
     if (cursor) {
-      conditions.push(or9(
-        lt6(googleAdsRawSnapshots.capturedAt, cursor.capturedAt),
-        and38(eq45(googleAdsRawSnapshots.capturedAt, cursor.capturedAt), lt6(googleAdsRawSnapshots.id, cursor.id))
+      conditions.push(or10(
+        lt7(googleAdsRawSnapshots.capturedAt, cursor.capturedAt),
+        and38(eq45(googleAdsRawSnapshots.capturedAt, cursor.capturedAt), lt7(googleAdsRawSnapshots.id, cursor.id))
       ));
     }
     const limit = query.limit ?? 50;
@@ -48610,9 +48636,9 @@ async function googleMarketingRoutes(app, opts) {
     const cursor = decodeSnapshotCursor(query.cursor);
     const conditions = [eq45(gtmRawSnapshots.projectId, project.id)];
     if (cursor) {
-      conditions.push(or9(
-        lt6(gtmRawSnapshots.capturedAt, cursor.capturedAt),
-        and38(eq45(gtmRawSnapshots.capturedAt, cursor.capturedAt), lt6(gtmRawSnapshots.id, cursor.id))
+      conditions.push(or10(
+        lt7(gtmRawSnapshots.capturedAt, cursor.capturedAt),
+        and38(eq45(gtmRawSnapshots.capturedAt, cursor.capturedAt), lt7(gtmRawSnapshots.id, cursor.id))
       ));
     }
     const limit = query.limit ?? 50;
@@ -48798,7 +48824,7 @@ async function googleMarketingRoutes(app, opts) {
     const duplicate = app.db.select({ id: conversionTrackingContracts.id }).from(conversionTrackingContracts).where(and38(
       eq45(conversionTrackingContracts.projectId, project.id),
       eq45(conversionTrackingContracts.name, body.name),
-      ne7(conversionTrackingContracts.id, existing.id)
+      ne6(conversionTrackingContracts.id, existing.id)
     )).get();
     if (duplicate) throw alreadyExists("Conversion tracking contract", body.name);
     const updatedAt = (/* @__PURE__ */ new Date()).toISOString();
@@ -48887,7 +48913,7 @@ async function googleMarketingRoutes(app, opts) {
 
 // ../api-routes/src/ads.ts
 import crypto36 from "crypto";
-import { eq as eq47, and as and40, asc as asc9, desc as desc21, gt as gt3, gte as gte12, lt as lt7, lte as lte11, ne as ne8, inArray as inArray20, or as or11, isNull as isNull8, isNotNull as isNotNull4, sql as sql18 } from "drizzle-orm";
+import { eq as eq47, and as and40, asc as asc9, desc as desc21, gt as gt3, gte as gte12, lt as lt8, lte as lte11, ne as ne7, inArray as inArray20, or as or12, isNull as isNull8, isNotNull as isNotNull4, sql as sql18 } from "drizzle-orm";
 
 // ../api-routes/src/ads-activation.ts
 import crypto34 from "crypto";
@@ -50273,7 +50299,7 @@ async function executeApprovedAdsActivation(dependencies, request) {
 
 // ../api-routes/src/ads-activation-routes.ts
 import crypto35 from "crypto";
-import { and as and39, asc as asc8, eq as eq46, gt as gt2, isNotNull as isNotNull3, isNull as isNull7, lte as lte10, or as or10, sql as sql17 } from "drizzle-orm";
+import { and as and39, asc as asc8, eq as eq46, gt as gt2, isNotNull as isNotNull3, isNull as isNull7, lte as lte10, or as or11, sql as sql17 } from "drizzle-orm";
 var MAX_ACTIVATION_GRANT_LIFETIME_MS = 24 * 60 * 60 * 1e3;
 var ACTIVATION_LEASE_MS = 5 * 6e4;
 var ACTIVATION_REVOCATION_SETTLEMENT_MS = ACTIVATION_LEASE_MS;
@@ -50399,7 +50425,7 @@ function createActivationStore(app, request) {
         }).where(and39(
           eq46(adsOperations.id, existing.id),
           eq46(adsOperations.state, AdsOperationStates.pending),
-          or10(
+          or11(
             isNull7(adsOperations.leaseOwner),
             eq46(adsOperations.leaseOwner, input.leaseOwner),
             isNull7(adsOperations.leaseExpiresAt),
@@ -50817,29 +50843,29 @@ async function executeActivationGrant(app, opts, request, project, executorApiKe
   return activationResponse(opts, result.grant, result.operation);
 }
 function selectWatchdogOperations(app, nowIso, batchSize, allowLiveRevocationLease) {
-  const leaseAvailable = or10(
+  const leaseAvailable = or11(
     isNull7(adsOperations.leaseOwner),
     isNull7(adsOperations.leaseExpiresAt),
     lte10(adsOperations.leaseExpiresAt, nowIso)
   );
-  const campaignHasMutationEvidence = or10(
+  const campaignHasMutationEvidence = or11(
     eq46(adsOperationSteps.state, AdsOperationStepStates.executing),
     eq46(adsOperationSteps.state, AdsOperationStepStates.active),
     eq46(adsOperationSteps.state, AdsOperationStepStates.rollback_executing),
     eq46(adsOperationSteps.state, AdsOperationStepStates.rollback_failed),
     eq46(adsOperationSteps.state, AdsOperationStepStates.unknown)
   );
-  const eligibleState = allowLiveRevocationLease ? or10(
+  const eligibleState = allowLiveRevocationLease ? or11(
     eq46(adsOperations.state, AdsOperationStates.unknown),
     and39(
       eq46(adsOperations.state, AdsOperationStates.pending),
-      or10(
+      or11(
         isNotNull3(adsActivationGrants.revocationRequestedAt),
         and39(leaseAvailable, campaignHasMutationEvidence)
       )
     )
   ) : and39(
-    or10(
+    or11(
       eq46(adsOperations.state, AdsOperationStates.unknown),
       eq46(adsOperations.state, AdsOperationStates.pending)
     ),
@@ -50983,7 +51009,7 @@ async function containUrgentAdsActivationCampaignsOnce(app, opts) {
       lastReconciledAt: (/* @__PURE__ */ new Date()).toISOString()
     }).where(and39(
       eq46(adsOperations.id, operation.id),
-      or10(
+      or11(
         eq46(adsOperations.state, AdsOperationStates.unknown),
         eq46(adsOperations.state, AdsOperationStates.pending)
       )
@@ -51009,11 +51035,11 @@ async function sweepStaleAdsActivationsOnce(app, opts) {
           updatedAt: nowIso
         }).where(and39(
           eq46(adsOperations.id, operation.id),
-          or10(
+          or11(
             eq46(adsOperations.state, AdsOperationStates.unknown),
             and39(
               eq46(adsOperations.state, AdsOperationStates.pending),
-              or10(
+              or11(
                 isNull7(adsOperations.leaseOwner),
                 isNull7(adsOperations.leaseExpiresAt),
                 lte10(adsOperations.leaseExpiresAt, nowIso)
@@ -51046,11 +51072,11 @@ async function sweepStaleAdsActivationsOnce(app, opts) {
     const failedAt = (/* @__PURE__ */ new Date()).toISOString();
     app.db.update(adsOperations).set({ updatedAt: failedAt }).where(and39(
       eq46(adsOperations.id, operation.id),
-      or10(
+      or11(
         eq46(adsOperations.state, AdsOperationStates.unknown),
         and39(
           eq46(adsOperations.state, AdsOperationStates.pending),
-          or10(
+          or11(
             isNull7(adsOperations.leaseOwner),
             isNull7(adsOperations.leaseExpiresAt),
             lte10(adsOperations.leaseExpiresAt, failedAt)
@@ -52236,7 +52262,7 @@ function claimOperationForReconciliation(app, row, leaseOwner, now, leaseMs, pol
     enforceBackoff ? lte11(adsOperations.updatedAt, unknownCutoff) : void 0
   ) : and40(
     eq47(adsOperations.state, AdsOperationStates.reconciling),
-    or11(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
+    or12(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
   );
   const claimed = app.db.update(adsOperations).set({
     state: AdsOperationStates.reconciling,
@@ -52248,7 +52274,7 @@ function claimOperationForReconciliation(app, row, leaseOwner, now, leaseMs, pol
     eq47(adsOperations.id, row.id),
     eq47(adsOperations.projectId, row.projectId),
     eq47(adsOperations.reconcileAttempts, row.reconcileAttempts),
-    lt7(adsOperations.reconcileAttempts, policy.maxAttempts),
+    lt8(adsOperations.reconcileAttempts, policy.maxAttempts),
     claimableState
   )).returning({ id: adsOperations.id }).all();
   if (claimed.length === 0) return void 0;
@@ -52558,28 +52584,28 @@ async function sweepAdsOperationsOnce(app, opts, config) {
       );
     }
   );
-  const retryableStateWhere = or11(
+  const retryableStateWhere = or12(
     and40(
       eq47(adsOperations.state, AdsOperationStates.pending),
       lte11(adsOperations.updatedAt, pendingCutoff)
     ),
     and40(
       eq47(adsOperations.state, AdsOperationStates.unknown),
-      or11(...unknownRetryWindows)
+      or12(...unknownRetryWindows)
     ),
     and40(
       eq47(adsOperations.state, AdsOperationStates.reconciling),
-      or11(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
+      or12(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
     )
   );
   const staleReconcileWhere = and40(
-    lt7(adsOperations.reconcileAttempts, config.policy.maxAttempts),
-    ne8(adsOperations.kind, AdsOperationKinds.campaign_tree_activate),
-    or11(
+    lt8(adsOperations.reconcileAttempts, config.policy.maxAttempts),
+    ne7(adsOperations.kind, AdsOperationKinds.campaign_tree_activate),
+    or12(
       eq47(adsOperations.reconcileStrategy, AdsReconcileStrategies.known_entity),
       and40(
         eq47(adsOperations.reconcileStrategy, AdsReconcileStrategies.create_fingerprint),
-        or11(
+        or12(
           isNotNull4(adsOperations.entityId),
           inArray20(adsOperations.state, [
             AdsOperationStates.pending,
@@ -52591,9 +52617,9 @@ async function sweepAdsOperationsOnce(app, opts, config) {
     retryableStateWhere
   );
   const exhaustedRows = app.db.select().from(adsOperations).where(and40(
-    ne8(adsOperations.kind, AdsOperationKinds.campaign_tree_activate),
+    ne7(adsOperations.kind, AdsOperationKinds.campaign_tree_activate),
     gte12(adsOperations.reconcileAttempts, config.policy.maxAttempts),
-    or11(
+    or12(
       and40(
         eq47(adsOperations.state, AdsOperationStates.pending),
         lte11(adsOperations.updatedAt, pendingCutoff)
@@ -52601,12 +52627,12 @@ async function sweepAdsOperationsOnce(app, opts, config) {
       eq47(adsOperations.state, AdsOperationStates.unknown),
       and40(
         eq47(adsOperations.state, AdsOperationStates.reconciling),
-        or11(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
+        or12(isNull8(adsOperations.leaseExpiresAt), lte11(adsOperations.leaseExpiresAt, nowIso))
       )
     ),
-    or11(
+    or12(
       isNull8(adsOperations.errorCode),
-      ne8(adsOperations.errorCode, ADS_RECONCILIATION_QUARANTINED)
+      ne7(adsOperations.errorCode, ADS_RECONCILIATION_QUARANTINED)
     )
   )).orderBy(asc9(adsOperations.updatedAt)).limit(config.batchSize).all();
   for (const row of exhaustedRows) {
@@ -52952,7 +52978,7 @@ async function adsRoutes(app, opts) {
     const rows = app.db.select().from(adsOperations).where(and40(
       eq47(adsOperations.projectId, project.id),
       inArray20(adsOperations.state, parsed.data.state),
-      cursor ? or11(
+      cursor ? or12(
         gt3(adsOperations.createdAt, cursor.createdAt),
         and40(
           eq47(adsOperations.createdAt, cursor.createdAt),
@@ -58084,7 +58110,7 @@ function pruneCachedRelease(release, opts = {}) {
 }
 
 // ../api-routes/src/backlinks-filter.ts
-import { and as and44, ne as ne9, notLike } from "drizzle-orm";
+import { and as and44, ne as ne8, notLike } from "drizzle-orm";
 var BACKLINK_FILTER_PATTERNS = [
   "*.google.com",
   "*.googleusercontent.com",
@@ -58101,10 +58127,10 @@ function backlinkCrawlerExclusionClause() {
   for (const pattern of BACKLINK_FILTER_PATTERNS) {
     if (pattern.startsWith("*.")) {
       const suffix = pattern.slice(2);
-      conditions.push(ne9(backlinkDomains.linkingDomain, suffix));
+      conditions.push(ne8(backlinkDomains.linkingDomain, suffix));
       conditions.push(notLike(backlinkDomains.linkingDomain, `%.${suffix}`));
     } else {
-      conditions.push(ne9(backlinkDomains.linkingDomain, pattern));
+      conditions.push(ne8(backlinkDomains.linkingDomain, pattern));
     }
   }
   const combined = and44(...conditions);
@@ -75138,10 +75164,10 @@ async function ackCloudflareQueueMessages(client, options) {
 
 // ../api-routes/src/traffic-event-ingest.ts
 import crypto43 from "crypto";
-import { and as and47, eq as eq53, gte as gte13, lt as lt9, lte as lte12, sql as sql22 } from "drizzle-orm";
+import { and as and47, eq as eq53, gte as gte13, lt as lt10, lte as lte12, sql as sql22 } from "drizzle-orm";
 
 // ../api-routes/src/raw-event-sample-retention.ts
-import { and as and46, eq as eq52, lt as lt8, sql as sql21 } from "drizzle-orm";
+import { and as and46, eq as eq52, lt as lt9, sql as sql21 } from "drizzle-orm";
 var RAW_EVENT_SAMPLE_RETENTION_MS = 30 * 24 * 60 * 6e4;
 var RAW_EVENT_SAMPLE_RETENTION_SWEEP_INTERVAL_MS = 24 * 60 * 6e4;
 var CANONICAL_UTC_TIMESTAMP_GLOB = "[0-9][0-9][0-9][0-9]-[0-9][0-9]-[0-9][0-9]T[0-9][0-9]:[0-9][0-9]:[0-9][0-9].[0-9][0-9][0-9]Z";
@@ -75156,7 +75182,7 @@ function deleteExpiredRawEventSamples(db, cutoff, sourceId) {
   db.delete(rawEventSamples).where(and46(
     sourceScope,
     sql21`${rawEventSamples.ts} GLOB ${CANONICAL_UTC_TIMESTAMP_GLOB}`,
-    lt8(rawEventSamples.ts, cutoff)
+    lt9(rawEventSamples.ts, cutoff)
   )).run();
   db.delete(rawEventSamples).where(and46(
     sourceScope,
@@ -75418,7 +75444,7 @@ function writeTrafficEventBatch(opts) {
           const existing = tx.select({ total: sql22`COUNT(*)` }).from(rawEventSamples).where(and47(
             eq53(rawEventSamples.sourceId, opts.sourceId),
             gte13(rawEventSamples.ts, hour.start),
-            lt9(rawEventSamples.ts, hour.end)
+            lt10(rawEventSamples.ts, hour.end)
           )).get();
           remaining = Math.max(0, hourlySampleLimit - Number(existing?.total ?? 0));
         }
@@ -75475,7 +75501,7 @@ function writeTrafficEventBatch(opts) {
 }
 
 // ../api-routes/src/traffic-sync-lease.ts
-import { and as and48, eq as eq54, isNull as isNull9, lte as lte13, or as or12 } from "drizzle-orm";
+import { and as and48, eq as eq54, isNull as isNull9, lte as lte13, or as or13 } from "drizzle-orm";
 function leaseExpiresAt(now, ttlMs) {
   const nowMs = Date.parse(now);
   if (!Number.isFinite(nowMs)) throw new RangeError("Traffic sync lease now must be an ISO instant");
@@ -75490,7 +75516,7 @@ function tryClaimTrafficSyncLease(input) {
       syncLeaseExpiresAt: expiresAt
     }).where(and48(
       eq54(trafficSources.id, input.sourceId),
-      or12(
+      or13(
         isNull9(trafficSources.syncLeaseOwner),
         lte13(trafficSources.syncLeaseExpiresAt, input.now),
         eq54(trafficSources.syncLeaseOwner, input.owner)
@@ -80794,7 +80820,7 @@ var RUNTIME_STATE_CHECKS = [
 ];
 
 // ../api-routes/src/doctor/checks/traffic-source.ts
-import { and as and53, eq as eq62, gte as gte15, inArray as inArray23, ne as ne10, sql as sql24 } from "drizzle-orm";
+import { and as and53, eq as eq62, gte as gte15, inArray as inArray23, ne as ne9, sql as sql24 } from "drizzle-orm";
 var RECENT_DATA_WARN_DAYS = 7;
 var RECENT_DATA_FAIL_DAYS = 30;
 function isCloudflareDirectPush(source) {
@@ -80835,7 +80861,7 @@ function loadProbes(ctx) {
   const rows = ctx.db.select().from(trafficSources).where(
     and53(
       eq62(trafficSources.projectId, ctx.project.id),
-      ne10(trafficSources.status, TrafficSourceStatuses.archived)
+      ne9(trafficSources.status, TrafficSourceStatuses.archived)
     )
   ).all();
   return rows.map((r) => ({
@@ -81987,7 +82013,7 @@ async function doctorRoutes(app, opts) {
 
 // ../api-routes/src/discovery/routes.ts
 import crypto46 from "crypto";
-import { and as and54, desc as desc27, eq as eq63, gte as gte16, inArray as inArray24, isNull as isNull10, or as or13 } from "drizzle-orm";
+import { and as and54, desc as desc27, eq as eq63, gte as gte16, inArray as inArray24, isNull as isNull10, or as or14 } from "drizzle-orm";
 var MAX_INFLIGHT_DISCOVERY_AGE_MS = 2 * 60 * 60 * 1e3;
 async function discoveryRoutes(app, opts) {
   app.post("/projects/:name/discover/run", async (request, reply) => {
@@ -82037,7 +82063,7 @@ async function discoveryRoutes(app, opts) {
         // locations a NULL row's subset is unknowable, so it conservatively
         // never reuses — a one-time, bounded (2h window) non-reuse after
         // upgrade, never a wrong reuse.
-        locations.length === 0 ? or13(isNull10(discoverySessions.locations), eq63(discoverySessions.locations, locations)) : eq63(discoverySessions.locations, locations),
+        locations.length === 0 ? or14(isNull10(discoverySessions.locations), eq63(discoverySessions.locations, locations)) : eq63(discoverySessions.locations, locations),
         // Seed provider set is identity: a different phrasing distribution
         // must never reuse another set's session. Null (= Gemini-only
         // default, including explicit ['gemini']) matches legacy rows.
@@ -82667,7 +82693,7 @@ function dedupeStrings(input) {
 
 // ../api-routes/src/technical-aeo.ts
 import crypto48 from "crypto";
-import { and as and55, asc as asc11, count as count2, desc as desc28, eq as eq65, inArray as inArray25, isNotNull as isNotNull5, isNull as isNull11, lt as lt10, or as or14, sql as sql25 } from "drizzle-orm";
+import { and as and55, asc as asc11, count as count2, desc as desc28, eq as eq65, inArray as inArray25, isNotNull as isNotNull5, isNull as isNull11, lt as lt11, or as or15, sql as sql25 } from "drizzle-orm";
 import { alias } from "drizzle-orm/sqlite-core";
 var FETCHED_SITE_CRAWL_STATES = /* @__PURE__ */ new Set([
   ...SiteCrawlFetchedStates,
@@ -83063,7 +83089,7 @@ async function technicalAeoRoutes(app, opts) {
       return emptyScore(project.name);
     }
     const snap = latest.snap;
-    const previous = app.db.select({ snap: siteAuditSnapshots }).from(siteAuditSnapshots).innerJoin(runs, eq65(siteAuditSnapshots.runId, runs.id)).where(and55(...baseFilters, lt10(siteAuditSnapshots.createdAt, snap.createdAt))).orderBy(desc28(siteAuditSnapshots.createdAt)).limit(1).get()?.snap ?? null;
+    const previous = app.db.select({ snap: siteAuditSnapshots }).from(siteAuditSnapshots).innerJoin(runs, eq65(siteAuditSnapshots.runId, runs.id)).where(and55(...baseFilters, lt11(siteAuditSnapshots.createdAt, snap.createdAt))).orderBy(desc28(siteAuditSnapshots.createdAt)).limit(1).get()?.snap ?? null;
     const deltaScore = previous ? snap.aggregateScore - previous.aggregateScore : null;
     const trend = deltaScore == null ? null : deltaScore > 0 ? SiteAuditTrendDirections.up : deltaScore < 0 ? SiteAuditTrendDirections.down : SiteAuditTrendDirections.flat;
     return {
@@ -83309,7 +83335,7 @@ async function technicalAeoRoutes(app, opts) {
       eq65(siteCrawlPages.runId, siteCrawlGraphNodes.runId),
       eq65(siteCrawlPages.attemptId, siteCrawlGraphNodes.attemptId),
       eq65(siteCrawlPages.nodeKey, siteCrawlGraphNodes.nodeKey)
-    )).where(and55(...graphScope, lt10(siteCrawlGraphNodes.sampleRank, maxNodes))).orderBy(asc11(siteCrawlGraphNodes.sampleRank)).all();
+    )).where(and55(...graphScope, lt11(siteCrawlGraphNodes.sampleRank, maxNodes))).orderBy(asc11(siteCrawlGraphNodes.sampleRank)).all();
     const nodes = nodeRows.map(({ indexabilityReasons, canonicalNodeKey, ...row }) => ({
       ...row,
       healthState: deriveSiteHealthState({ ...row, indexabilityReasons, canonicalNodeKey })
@@ -83327,18 +83353,18 @@ async function technicalAeoRoutes(app, opts) {
       eq65(graphSourceNode.runId, siteCrawlGraphEdges.runId),
       eq65(graphSourceNode.attemptId, siteCrawlGraphEdges.attemptId),
       eq65(graphSourceNode.nodeKey, siteCrawlGraphEdges.sourceNodeKey),
-      lt10(graphSourceNode.sampleRank, maxNodes)
+      lt11(graphSourceNode.sampleRank, maxNodes)
     )).innerJoin(graphTargetNode, and55(
       eq65(graphTargetNode.projectId, siteCrawlGraphEdges.projectId),
       eq65(graphTargetNode.runId, siteCrawlGraphEdges.runId),
       eq65(graphTargetNode.attemptId, siteCrawlGraphEdges.attemptId),
       eq65(graphTargetNode.nodeKey, siteCrawlGraphEdges.targetNodeKey),
-      lt10(graphTargetNode.sampleRank, maxNodes)
+      lt11(graphTargetNode.sampleRank, maxNodes)
     )).where(and55(
       eq65(siteCrawlGraphEdges.projectId, project.id),
       eq65(siteCrawlGraphEdges.runId, snapshot.runId),
       eq65(siteCrawlGraphEdges.attemptId, snapshot.attemptId),
-      lt10(siteCrawlGraphEdges.sampleRank, maxEdges),
+      lt11(siteCrawlGraphEdges.sampleRank, maxEdges),
       graphLinkKindFilter
     )).orderBy(asc11(siteCrawlGraphEdges.sampleRank)).all();
     const totalNodes = persistedLayout.totalNodes;
@@ -83437,7 +83463,7 @@ async function technicalAeoRoutes(app, opts) {
         eq65(siteCrawlEdges.attemptId, scope.attemptId),
         eq65(siteCrawlEdges.internal, true),
         isNotNull5(siteCrawlEdges.targetNodeKey),
-        or14(
+        or15(
           inArray25(siteCrawlEdges.sourceNodeKey, frontier),
           inArray25(siteCrawlEdges.targetNodeKey, frontier)
         )
@@ -83684,11 +83710,11 @@ async function technicalAeoRoutes(app, opts) {
     if (request.query.toRunId && !afterTarget) throw notFound("Site crawl run", request.query.toRunId);
     const beforeTarget = request.query.fromRunId ? resolveCrawl(project.id, request.query.fromRunId) : afterTarget ? app.db.select({ snapshot: siteCrawlSnapshots, runStatus: runs.status }).from(siteCrawlSnapshots).innerJoin(runs, eq65(siteCrawlSnapshots.runId, runs.id)).where(and55(
       ...completeSnapshotFilters,
-      or14(
-        lt10(siteCrawlSnapshots.createdAt, afterTarget.snapshot.createdAt),
+      or15(
+        lt11(siteCrawlSnapshots.createdAt, afterTarget.snapshot.createdAt),
         and55(
           eq65(siteCrawlSnapshots.createdAt, afterTarget.snapshot.createdAt),
-          lt10(siteCrawlSnapshots.runId, afterTarget.snapshot.runId)
+          lt11(siteCrawlSnapshots.runId, afterTarget.snapshot.runId)
         )
       )
     )).orderBy(desc28(siteCrawlSnapshots.createdAt), desc28(siteCrawlSnapshots.runId)).limit(1).get() : void 0;
@@ -84281,8 +84307,8 @@ async function technicalAeoRoutes(app, opts) {
       eq65(siteCrawlEdges.internal, true),
       linkKindFilter(linkKind)
     ];
-    const inboundMatch = request.query.nodeKey && request.query.url ? or14(eq65(siteCrawlEdges.targetNodeKey, request.query.nodeKey), eq65(siteCrawlEdges.targetUrl, request.query.url)) : request.query.nodeKey ? eq65(siteCrawlEdges.targetNodeKey, request.query.nodeKey) : eq65(siteCrawlEdges.targetUrl, request.query.url);
-    const outboundMatch = request.query.nodeKey && request.query.url ? or14(eq65(siteCrawlEdges.sourceNodeKey, request.query.nodeKey), eq65(siteCrawlEdges.sourceUrl, request.query.url)) : request.query.nodeKey ? eq65(siteCrawlEdges.sourceNodeKey, request.query.nodeKey) : eq65(siteCrawlEdges.sourceUrl, request.query.url);
+    const inboundMatch = request.query.nodeKey && request.query.url ? or15(eq65(siteCrawlEdges.targetNodeKey, request.query.nodeKey), eq65(siteCrawlEdges.targetUrl, request.query.url)) : request.query.nodeKey ? eq65(siteCrawlEdges.targetNodeKey, request.query.nodeKey) : eq65(siteCrawlEdges.targetUrl, request.query.url);
+    const outboundMatch = request.query.nodeKey && request.query.url ? or15(eq65(siteCrawlEdges.sourceNodeKey, request.query.nodeKey), eq65(siteCrawlEdges.sourceUrl, request.query.url)) : request.query.nodeKey ? eq65(siteCrawlEdges.sourceNodeKey, request.query.nodeKey) : eq65(siteCrawlEdges.sourceUrl, request.query.url);
     const limit = parseBoundedLimit(request.query.limit, 50, 100);
     const inboundRows = app.db.select().from(siteCrawlEdges).where(and55(...scope, inboundMatch)).orderBy(asc11(siteCrawlEdges.edgeKey)).limit(limit + 1).all();
     const outboundRows = app.db.select().from(siteCrawlEdges).where(and55(...scope, outboundMatch)).orderBy(asc11(siteCrawlEdges.edgeKey)).limit(limit + 1).all();
@@ -84484,7 +84510,7 @@ async function technicalAeoRoutes(app, opts) {
     }).from(siteCrawlPages).where(and55(
       auditedWhere,
       isNotNull5(siteCrawlPages.auditScore),
-      lt10(siteCrawlPages.auditScore, 70)
+      lt11(siteCrawlPages.auditScore, 70)
     )).orderBy(asc11(siteCrawlPages.auditScore), asc11(siteCrawlPages.nodeKey)).limit(LIVE_PAGE_HEALTH_CANDIDATE_LIMIT).all();
     const examples = candidates.flatMap((candidate) => {
       if (candidate.auditScore == null) return [];
@@ -84577,7 +84603,7 @@ async function technicalAeoRoutes(app, opts) {
 // ../api-routes/src/research.ts
 import crypto49 from "crypto";
 import { z as z5 } from "zod";
-import { and as and56, count as count3, desc as desc29, eq as eq66, gte as gte17, lt as lt11, or as or15, sql as sql26 } from "drizzle-orm";
+import { and as and56, count as count3, desc as desc29, eq as eq66, gte as gte17, lt as lt12, or as or16, sql as sql26 } from "drizzle-orm";
 var sameLocation = (a, b) => a.label === b.label && a.city === b.city && a.region === b.region && a.country === b.country && a.timezone === b.timezone;
 var BATCH_RECEIPT_PREFIX = "__canonry_research_batch__:";
 async function researchRoutes(app, opts) {
@@ -84638,7 +84664,7 @@ async function researchRoutes(app, opts) {
         const used = tx.select({ value: count3() }).from(researchRuns).where(and56(
           eq66(researchRuns.projectId, project.id),
           gte17(researchRuns.createdAt, start),
-          lt11(researchRuns.createdAt, end),
+          lt12(researchRuns.createdAt, end),
           sql26`(json_extract(${researchRuns.initiatedBy}, '$.role') = ${UserRoles.viewer} OR json_extract(${researchRuns.initiatedBy}, '$.limited') = 1)`
         )).get()?.value ?? 0;
         if (used >= viewerDailyRunLimit) {
@@ -84693,7 +84719,7 @@ async function researchRoutes(app, opts) {
         const used = tx.select({ value: count3() }).from(researchRuns).where(and56(
           eq66(researchRuns.projectId, project.id),
           gte17(researchRuns.createdAt, start),
-          lt11(researchRuns.createdAt, end),
+          lt12(researchRuns.createdAt, end),
           sql26`(json_extract(${researchRuns.initiatedBy}, '$.role') = ${UserRoles.viewer} OR json_extract(${researchRuns.initiatedBy}, '$.limited') = 1)`
         )).get()?.value ?? 0;
         if (used + prepared.length > viewerDailyRunLimit) throw researchDailyLimitExceeded(project.name, viewerDailyRunLimit, date);
@@ -84747,7 +84773,7 @@ async function researchRoutes(app, opts) {
     const cursor = request.query.cursor ? parseResearchCursor(request.query.cursor, project.id) : null;
     const rows = app.db.select().from(researchRuns).where(and56(
       eq66(researchRuns.projectId, project.id),
-      cursor ? or15(lt11(researchRuns.createdAt, cursor.createdAt), and56(eq66(researchRuns.createdAt, cursor.createdAt), lt11(researchRuns.id, cursor.id))) : void 0
+      cursor ? or16(lt12(researchRuns.createdAt, cursor.createdAt), and56(eq66(researchRuns.createdAt, cursor.createdAt), lt12(researchRuns.id, cursor.id))) : void 0
     )).orderBy(desc29(researchRuns.createdAt), desc29(researchRuns.id)).limit(limit + 1).all();
     const runs2 = rows.slice(0, limit).map(serializeRun);
     const last = runs2.at(-1);
@@ -85924,11 +85950,11 @@ function analyzableRunPredicates(projectId) {
     eq68(runs.projectId, projectId),
     // Only this kind writes query_snapshots.
     eq68(runs.kind, RunKinds["answer-visibility"]),
-    or16(eq68(runs.status, RunStatuses.completed), eq68(runs.status, RunStatuses.partial)),
+    or17(eq68(runs.status, RunStatuses.completed), eq68(runs.status, RunStatuses.partial)),
     // Defensive: RunCoordinator already skips probes before analyzeAndPersist
     // is called, but a future call site invoking it directly for a probe must
     // still not pollute the intelligence window.
-    ne11(runs.trigger, RunTriggers.probe)
+    ne10(runs.trigger, RunTriggers.probe)
   ];
 }
 function readStoredGroundingSources(rawResponse) {
@@ -86514,9 +86540,9 @@ var IntelligenceService = class {
       and58(
         eq68(runs.projectId, projectId),
         eq68(runs.kind, RunKinds["answer-visibility"]),
-        or16(eq68(runs.status, "completed"), eq68(runs.status, "partial")),
+        or17(eq68(runs.status, "completed"), eq68(runs.status, "partial")),
         // Defensive — see top of file.
-        ne11(runs.trigger, RunTriggers.probe)
+        ne10(runs.trigger, RunTriggers.probe)
       )
     ).orderBy(desc30(runs.createdAt), desc30(runs.id)).limit((RECURRENCE_LOOKBACK_RUNS + 1) * ROWS_PER_GROUP_BUDGET).all();
     const recentGroups = groupRunsByCreatedAt(recentRunRows);