@aglyn/plugins-marketing 1.0.0-beta.179 → 1.0.0-beta.180

package/README.md

@@ -19,7 +19,7 @@ The plugin declares four registrars in `plugins.config.json`, plus a `site` modu
 **Console** (`registerMarketingConsole`, the `console` registrar):
 
 - A `Marketing` nav item at `/marketing` with the sections Overview, Campaigns, Conversions, Overlays and A/B testing. Each section is a route; the page is code-split.
-- The same page at the organization level, `/[orgSlug]/marketing`, declared in `orgNavItems` with the sections Campaigns and Emails. Campaigns and their sends belong to the organization (`orgs/{orgId}/emailCampaigns`, `orgs/{orgId}/campaigns`): the org hub lists every one, places a campaign on every site or on chosen sites (`visibleTo`), and asks which site an email is sent as before writing it. A site's hub lists the campaigns placed on that site and the emails sent as it. Both levels share the `release_marketing` flag.
+- The same page at the organization level, `/[orgSlug]/marketing`, declared in `orgNavItems` with the site's sections in the site's order. Campaigns and their sends belong to the organization (`orgs/{orgId}/emailCampaigns`, `orgs/{orgId}/campaigns`): the org hub lists every one, places a campaign on every site or on chosen sites (`visibleTo`), and asks which site an email is sent as before writing it; a site's hub lists the campaigns placed on that site. Overlays, A/B tests and conversions are each one site's, so the org hub reads them per site and bounded: Overview sums the org's sends and each site's overlay and test figures as server aggregates, for a capped number of sites; Overlays and A/B testing list every site's, one page of sites at a time, switch an overlay on or off, and send every edit to the site's own hub; Conversions shows the site picked under "Conversions on". Overlays and A/B testing carry their plan flags on the org sections, so an organization without the plan reads nothing per site. Both levels share the `release_marketing` flag. The organization's messages are its Emails page's; the old `/[orgSlug]/marketing/emails/…` addresses redirect there (`apps/console/next.config.js`).
 - Campaigns end to end. The plugin owns the campaign composer, test sends, scheduling, reports and recipients. The individual messages are listed on the Emails page, but that page belongs to the email plugin, which hosts an `emailMessages` zone; this plugin fills it with the message list, one message's page and its composer. It also fills `emailTemplateRecipients` (who received the sends built from a template).
 - Widgets in other hosts' slots: the "Last campaign" card on the site dashboard (`hostDashboard`), the campaigns card in the Inbox (`inboxCampaigns`), and campaign attribution on a record's page (`crmRecordAttribution`, `inboxRecordAttribution`).
 - Zones this plugin hosts for other plugins to fill, registered with `registerPluginZone`: two on the A/B testing card (beside the variants, and below a test's results), and five bare zones in the campaign composer and on a message's page for whichever plugin keeps the mail itself: the topic picker, the topic options, the add-a-sender editor, the design creator and the sent-design preview.
@@ -33,8 +33,8 @@ The plugin declares four registrars in `plugins.config.json`, plus a `site` modu
 **Exports from `.`**
 
 - `registerMarketingConsole`, `registerMarketingPlugin`, `BUNDLE_ID`.
-- Overlays: `HostOverlay`, `resolveActiveOverlays`, `overlayMatchesPath`, `overlayActiveAt`, `popupSuppressed`.
-- Experiments: `HostExperiment`, `ExperimentVariant`, `assignExperimentVariant`, `validateExperiment`, `compareVariants`, `evaluateAutoWinner`.
+- Overlays: `HostOverlay`, `resolveActiveOverlays`, `overlayMatchesPath`, `overlayActiveAt`, `overlayStatus`, `compareOverlayPrecedence`, `popupSuppressed`.
+- Experiments: `HostExperiment`, `ExperimentVariant`, `assignExperimentVariant`, `validateExperiment`, `compareVariants`, `evaluateAutoWinner`, `experimentResultRows`, `describeVariantComparison`.
 - The site contract types (`AnnouncementBarData`, `PopupData`, `ScreenExperiment`, `ClientAutomation`), `compileClientAutomations`, and the campaign figures helpers (`campaignFormsRollup`, `campaignFormTotals`).
 
 ## Usage

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@aglyn/plugins-marketing",
-  "version": "1.0.0-beta.179",
+  "version": "1.0.0-beta.180",
   "license": "Apache-2.0",
   "homepage": "https://aglyn.com",
   "repository": {
@@ -25,20 +25,20 @@
     "./package.json": "./package.json"
   },
   "dependencies": {
-    "@aglyn/aglyn": "1.0.0-beta.179",
-    "@aglyn/shared-data-enums": "1.0.0-beta.179",
-    "@aglyn/shared-data-mdi": "1.0.0-beta.179",
-    "@aglyn/shared-ui-email-campaigns": "1.0.0-beta.179",
-    "@aglyn/shared-ui-jsx": "1.0.0-beta.179",
-    "@aglyn/shared-ui-jsx-forms": "1.0.0-beta.179",
-    "@aglyn/shared-ui-next": "1.0.0-beta.179",
-    "@aglyn/shared-ui-snackstack": "1.0.0-beta.179",
-    "@aglyn/shared-util-email": "1.0.0-beta.179",
-    "@aglyn/shared-util-http": "1.0.0-beta.179",
-    "@aglyn/shared-util-timestamp": "1.0.0-beta.179",
-    "@aglyn/tenant-data-admin": "1.0.0-beta.179",
-    "@aglyn/tenant-feature-instance": "1.0.0-beta.179",
-    "@aglyn/tenant-runtime": "1.0.0-beta.179",
+    "@aglyn/aglyn": "1.0.0-beta.180",
+    "@aglyn/shared-data-enums": "1.0.0-beta.180",
+    "@aglyn/shared-data-mdi": "1.0.0-beta.180",
+    "@aglyn/shared-ui-email-campaigns": "1.0.0-beta.180",
+    "@aglyn/shared-ui-jsx": "1.0.0-beta.180",
+    "@aglyn/shared-ui-jsx-forms": "1.0.0-beta.180",
+    "@aglyn/shared-ui-next": "1.0.0-beta.180",
+    "@aglyn/shared-ui-snackstack": "1.0.0-beta.180",
+    "@aglyn/shared-util-email": "1.0.0-beta.180",
+    "@aglyn/shared-util-http": "1.0.0-beta.180",
+    "@aglyn/shared-util-timestamp": "1.0.0-beta.180",
+    "@aglyn/tenant-data-admin": "1.0.0-beta.180",
+    "@aglyn/tenant-feature-instance": "1.0.0-beta.180",
+    "@aglyn/tenant-runtime": "1.0.0-beta.180",
     "@swc/helpers": "0.5.23"
   },
   "peerDependencies": {

package/src/lib/components/campaign-conversions-card.js

@@ -16,7 +16,7 @@
  */ 'use client';
 import { _ as _extends } from "@swc/helpers/_/_extends";
 import { jsx as _jsx, jsxs as _jsxs, Fragment as _Fragment } from "react/jsx-runtime";
-import { pluginDocsHelp } from "@aglyn/aglyn";
+import { CAPTURED_BY_HOST_FIELD, pluginDocsHelp } from "@aglyn/aglyn";
 import { mdiEyeOutline, mdiMapMarkerOutline } from "@aglyn/shared-data-mdi";
 import { AppLink, CardDisplay, MdiIcon } from "@aglyn/shared-ui-jsx";
 import { ListRowActions, ListTable, listActionsColumn } from "@aglyn/shared-ui-jsx/components/list-table.component";
@@ -156,7 +156,21 @@ export function CampaignConversionsCard(props) {
             case 'form':
                 return `hosts/${hostId}/formSubmissions`;
             case 'lead':
-                return `hosts/${hostId}/leads`;
+                /*
+         * The ORG's leads (AGL-3275), narrowed below to the ones this site
+         * CAPTURED. A lead is one document per person, stamped in
+         * `capturedByHostIds` with every site that met them, and its
+         * attribution is written by the site that captured it — so this
+         * site's captures are exactly the population its lead attributions
+         * are drawn from, and the total does not cross hosts.
+         *
+         * Not `visibleTo`: that also names the sites a consent group shares a
+         * person with, and would count leads a sibling brand captured that
+         * could never have been credited here. The price is that a
+         * collaborator scoped to one site cannot run the count — the rules
+         * prove a lead read by `visibleTo` — and is shown the withheld split,
+         * as they already are for contacts.
+         */ return dataScope ? `${dataScope[0]}/${dataScope[1]}/leads` : null;
             case 'booking':
                 return `hosts/${hostId}/bookings`;
             case 'contact':
@@ -174,6 +188,7 @@ export function CampaignConversionsCard(props) {
         hostId,
         dataScope
     ]);
+    /** The total counts only the org records THIS site captured. */ const totalCapturedHere = kind === 'lead';
     /** The kind's records live outside this host, so the total over-counts. */ const totalCrossesHosts = kind === 'contact';
     const [attributedCount, setAttributedCount] = useState(null);
     const [totalCount, setTotalCount] = useState(null);
@@ -194,7 +209,8 @@ export function CampaignConversionsCard(props) {
         // Left null, which withholds the split. See the block comment.
         });
         const segments = totalCollectionPath.split('/');
-        void getCountFromServer(collection(firestore, segments[0], ...segments.slice(1))).then((snapshot)=>{
+        const records = collection(firestore, segments[0], ...segments.slice(1));
+        void getCountFromServer(totalCapturedHere ? query(records, where(CAPTURED_BY_HOST_FIELD, 'array-contains', hostId)) : records).then((snapshot)=>{
             if (active) setTotalCount(snapshot.data().count);
         }).catch(()=>{
         // Left null, which withholds the split. See the block comment.
@@ -207,7 +223,9 @@ export function CampaignConversionsCard(props) {
         firestore,
         kind,
         campaignId,
-        totalCollectionPath
+        totalCollectionPath,
+        totalCapturedHere,
+        hostId
     ]);
     const coverage = campaignConversionsCoverage({
         kind,

package/src/lib/components/campaign-conversions-card.js.map

@@ -1 +1 @@
-{"version":3,"sources":["../../../../../../../libs/plugins/marketing/src/lib/components/campaign-conversions-card.tsx"],"sourcesContent":["/**\n * @license\n * Copyright 2026 Aglyn LLC\n *\n * Licensed under the Apache License, Version 2.0 (the \"License\");\n * you may not use this file except in compliance with the License.\n * You may obtain a copy of the License at\n *\n *   http://www.apache.org/licenses/LICENSE-2.0\n *\n * Unless required by applicable law or agreed to in writing, software\n * distributed under the License is distributed on an \"AS IS\" BASIS,\n * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.\n * See the License for the specific language governing permissions and\n * limitations under the License.\n */\n'use client'\n\nimport { pluginDocsHelp } from '@aglyn/aglyn'\nimport { mdiEyeOutline, mdiMapMarkerOutline } from '@aglyn/shared-data-mdi'\nimport { AppLink, CardDisplay, MdiIcon } from '@aglyn/shared-ui-jsx'\nimport {\n  ListRowActions,\n  ListTable,\n  listActionsColumn,\n} from '@aglyn/shared-ui-jsx/components/list-table.component'\nimport { ListPagination } from '@aglyn/shared-ui-jsx/components/list-pagination.component'\nimport { Figure, Section } from '@aglyn/shared-ui-jsx/components/measured-figures.component'\nimport {\n  Alert,\n  Button,\n  Chip,\n  Divider,\n  Stack,\n  ToggleButton,\n  ToggleButtonGroup,\n  Typography,\n} from '@mui/material'\nimport {\n  collection,\n  documentId,\n  getCountFromServer,\n  getDocs,\n  query,\n  where,\n} from 'firebase/firestore'\nimport { useCallback, useEffect, useMemo, useState } from 'react'\nimport { useRouter } from 'next/navigation'\nimport {\n  useFirestore,\n  useOrgDataScope,\n  usePagedCollection,\n} from '@aglyn/tenant-feature-instance'\n/*\n * The MODULE, not the barrel, for the pure query helpers — a spec that mocks\n * `@aglyn/tenant-feature-instance` wholesale to stage its Firestore hooks\n * would otherwise lose them, and neither is a hook.\n */\nimport {\n  ceilingedWindow,\n  collectionCeiling,\n  collectionPage,\n} from '@aglyn/tenant-feature-instance/hooks/host-collection-queries'\nimport {\n  CAMPAIGN_CONVERSION_KINDS,\n  CAMPAIGN_CONVERSION_KIND_COPY,\n  campaignConversionsCoverage,\n  campaignTouchLabel,\n  type CampaignConversionKind,\n  type CampaignConversionRecord,\n} from '@aglyn/shared-ui-email-campaigns/model/campaign-conversions'\n\n/**\n * WHAT THE CAMPAIGNS CAUSED, from the conversions' end.\n *\n * A campaign's own report says what that campaign caused. This is the list\n * the report cannot be: every credited conversion on the site, the ones\n * credited to a tagged web link rather than to a campaign document, and — the\n * half a report of successes can never show — how many were credited to\n * nothing at all.\n *\n * ## ONE KIND AT A TIME, and that is the whole design\n *\n * A form submission by a new person writes a submission record, a contact and\n * a lead. Three true statements about one visit, and a screen that showed\n * them together would invite the reader to add them and treble every figure.\n * So the kind is a MODE rather than a column: the query carries\n * `where('kind','==', …)`, only one kind's rows are ever on screen, and there\n * is no view in which two kinds could be totalled because there is no view in\n * which two kinds are both present.\n *\n * ## THE TWO CHANNELS ARE TWO LISTS, and never one\n *\n * An email touch names a campaign document — a real entity with a report to\n * open. A web touch names `utm_` text a marketer typed into a URL: no\n * document, no id, no bound on how many distinct values exist. Merging them\n * would put a linkable record and an unlinkable label in one column and imply\n * they are the same kind of thing, and grouping the web side into a rollup\n * would build a map anybody who can vary a query string can grow. So there\n * are two tables, the web one is read as records, and neither is summed into\n * the other.\n *\n * ## The read cost\n *\n * Two paged listeners bounded by the page size, and two aggregation counts.\n * Nothing scans a collection, no row triggers a read of its own, and the\n * landing-page join — the only expensive thing here — is behind a button and\n * says what it will cost before it runs.\n */\n\n/**\n * How many attribution records the landing-page join reads.\n *\n * A CEILING rather than a page size: grouping is over a window and a window\n * sliced ten at a time cannot be grouped at all. Kept low because this is the\n * one read on the surface that is measured in hundreds — see the button that\n * asks for it.\n */\nconst LANDING_PAGE_CEILING = 100\n\n/** Firestore's cap on the values in one `in` filter. */\nconst ID_CHUNK = 30\n\nconst conversionsDocsHelp = pluginDocsHelp('emailCampaigns', {\n  anchor: '#the-campaign-report',\n  excerpt:\n    'A conversion is credited to the last campaign whose link the visitor ' +\n    'followed. The four kinds count different things about the same visits ' +\n    'and are never added together.',\n})\n\n/** The stored record plus the document name the reader listed it under. */\ntype ConversionRow = CampaignConversionRecord & { $id: string }\n\nconst day = (ms: unknown): string => {\n  const value = Number(ms ?? 0)\n  return Number.isFinite(value) && value > 0\n    ? new Date(value).toLocaleString()\n    : '—'\n}\n\nexport interface CampaignConversionsCardProps {\n  hostId: string\n  /** The marketing hub URL, for the link to each credited campaign. */\n  basePath: string\n  /**\n   * One campaign's conversions rather than the whole site's.\n   *\n   * Set from `/marketing/conversions/{campaignId}`. It narrows the EMAIL list\n   * only: a web-channel record carries no campaign id, so there is nothing\n   * for it to be narrowed by — and the uncredited figure is withheld\n   * entirely, because a conversion credited to nobody belongs to no campaign\n   * and attributing the site's whole direct traffic to whichever campaign the\n   * reader happens to be looking at is the exact inference this join refuses\n   * to make.\n   */\n  campaignId?: string\n}\n\nexport function CampaignConversionsCard(props: CampaignConversionsCardProps) {\n  const { hostId, basePath, campaignId } = props\n  const firestore = useFirestore()\n  const router = useRouter()\n  const { scope: dataScope } = useOrgDataScope({ hostId })\n  const [kind, setKind] = useState<CampaignConversionKind>('form')\n\n  const attributions = useCallback(\n    () => collection(firestore, 'hosts', hostId, 'campaignAttributions'),\n    [firestore, hostId],\n  )\n\n  /*==========================================\n   * THE TWO LISTS.\n   *\n   * Both walk the collection in DOCUMENT-NAME order through `collectionPage`,\n   * which is the console's one ordering decision: `orderBy` on a field\n   * matches only documents that HAVE it, so ordering on a date would hide\n   * rows rather than merely mis-order them, and an unordered `limit()` is a\n   * pseudo-random sample whose gaps leave nothing to notice. The walk is\n   * total — every row is reachable by paging — and it is deliberately NOT\n   * newest-first, which the note under each table says out loud.\n   *\n   * `campaignId` narrows the email list when the reader arrived from one\n   * campaign. It is never applied to the web list: a `utm_` label is not a\n   * campaign id and a query pretending otherwise would return nothing while\n   * reading as \"this campaign caused no web conversions\".\n   *=========================================*/\n  const emailList = usePagedCollection<ConversionRow>(\n    (pageLimit) =>\n      collectionPage(\n        campaignId\n          ? query(\n              attributions(),\n              where('kind', '==', kind),\n              where('campaignId', '==', campaignId),\n            )\n          : query(\n              attributions(),\n              where('kind', '==', kind),\n              where('channel', '==', 'email'),\n            ),\n        pageLimit,\n      ),\n    [firestore, hostId, kind, campaignId],\n    { idField: '$id' },\n  )\n\n  const webList = usePagedCollection<ConversionRow>(\n    (pageLimit) =>\n      campaignId\n        ? null\n        : collectionPage(\n            query(\n              attributions(),\n              where('kind', '==', kind),\n              where('channel', '==', 'web'),\n            ),\n            pageLimit,\n          ),\n    [firestore, hostId, kind, campaignId],\n    { idField: '$id' },\n  )\n\n  /*==========================================\n   * THE UNCREDITED HALF.\n   *\n   * Two aggregation counts, and they are on the page by DEFAULT rather than\n   * behind a button, because the tables above them are a list of the\n   * successes: showing only those renders \"we credited nine of these\" as\n   * \"nine of these happened\", which is the conclusion this surface exists to\n   * stop a reader drawing. An aggregation is billed per thousand index\n   * entries rather than per document, so the honest figure costs about as\n   * much as one row.\n   *\n   * Withheld entirely when either count fails. Defaulting the total to the\n   * attributed figure would render every conversion as attributed, which is\n   * the most flattering wrong answer available here.\n   *=========================================*/\n  /*\n   * A PATH STRING and a BOOLEAN, not an object.\n   *\n   * Both are effect dependencies, and an object rebuilt on every render\n   * reopens the effect on every render — which here means paying for two\n   * aggregation counts per render rather than per kind. Primitives compare by\n   * value, so the reads happen when the question changes and not when React\n   * re-runs the component.\n   */\n  const totalCollectionPath = useMemo((): string | null => {\n    switch (kind) {\n      case 'form':\n        return `hosts/${hostId}/formSubmissions`\n      case 'lead':\n        return `hosts/${hostId}/leads`\n      case 'booking':\n        return `hosts/${hostId}/bookings`\n      case 'contact':\n        /*\n         * ORG-SCOPED, and the coverage model is told so below. A contact is\n         * shared across every site in the org while an attribution belongs to\n         * one host, so this total counts contacts created on another site\n         * that could never have been credited here.\n         */\n        return dataScope ? `${dataScope[0]}/${dataScope[1]}/contacts` : null\n      default:\n        return null\n    }\n  }, [kind, hostId, dataScope])\n\n  /** The kind's records live outside this host, so the total over-counts. */\n  const totalCrossesHosts = kind === 'contact'\n\n  const [attributedCount, setAttributedCount] = useState<number | null>(null)\n  const [totalCount, setTotalCount] = useState<number | null>(null)\n\n  useEffect(() => {\n    // A campaign-scoped view has no uncredited figure to compute — see the\n    // prop's docblock — so it does not pay for one either.\n    if (campaignId || !totalCollectionPath) {\n      setAttributedCount(null)\n      setTotalCount(null)\n      return\n    }\n    let active = true\n    setAttributedCount(null)\n    setTotalCount(null)\n    void getCountFromServer(query(attributions(), where('kind', '==', kind)))\n      .then((snapshot) => {\n        if (active) setAttributedCount(snapshot.data().count)\n      })\n      .catch(() => {\n        // Left null, which withholds the split. See the block comment.\n      })\n    const segments = totalCollectionPath.split('/')\n    void getCountFromServer(\n      collection(firestore, segments[0], ...segments.slice(1)),\n    )\n      .then((snapshot) => {\n        if (active) setTotalCount(snapshot.data().count)\n      })\n      .catch(() => {\n        // Left null, which withholds the split. See the block comment.\n      })\n    return () => {\n      active = false\n    }\n  }, [attributions, firestore, kind, campaignId, totalCollectionPath])\n\n  const coverage = campaignConversionsCoverage({\n    kind,\n    attributed: attributedCount,\n    total: totalCount,\n    crossHostTotal: totalCrossesHosts,\n  })\n\n  /*==========================================\n   * LANDING PAGES — a join, and an EXPENSIVE one, so it is asked for.\n   *\n   * The attribution record carries `refId`; a form submission carries the\n   * `path` it was submitted from. Joining the two is the only landing-page\n   * answer the stored data supports, and the notice below says plainly what\n   * it is not: `path` is where the FORM was, not where the campaign link\n   * landed, so a visitor who arrived on one page and submitted on another is\n   * grouped under the second.\n   *\n   * Two reads deep and both bounded: a ceiling over the attributions, then\n   * their submissions by document name in chunks of thirty. `getDocs` rather\n   * than a listener — a grouping nobody is watching does not need to be kept\n   * live, and a listener would go on costing after the reader looked away.\n   *=========================================*/\n  const [landingBusy, setLandingBusy] = useState(false)\n  const [landingError, setLandingError] = useState<string | null>(null)\n  const [landing, setLanding] = useState<{\n    rows: { $id: string; path: string; conversions: number }[]\n    /** Attributions read, which is the population the grouping describes. */\n    read: number\n    /** The ceiling bit: there are more credited submissions than were read. */\n    truncated: boolean\n    /** Of `read`, how many named a submission that could not be found. */\n    missing: number\n  } | null>(null)\n\n  // A grouping computed for one kind describes that kind. Switching the mode\n  // leaves it on screen labelled as something it is not.\n  useEffect(() => {\n    setLanding(null)\n    setLandingError(null)\n  }, [kind, campaignId])\n\n  const groupByLandingPage = useCallback(async () => {\n    if (landingBusy) return\n    setLandingBusy(true)\n    setLandingError(null)\n    try {\n      const credited = await getDocs(\n        collectionCeiling(\n          campaignId\n            ? query(\n                attributions(),\n                where('kind', '==', 'form'),\n                where('campaignId', '==', campaignId),\n              )\n            : query(attributions(), where('kind', '==', 'form')),\n          LANDING_PAGE_CEILING,\n        ),\n      )\n      const { rows: credits, truncated } = ceilingedWindow(\n        credited.docs.map((entry) => entry.data() as CampaignConversionRecord),\n        LANDING_PAGE_CEILING,\n      )\n      const refIds = Array.from(\n        new Set(\n          credits\n            .map((record) => String(record.refId ?? ''))\n            .filter((id) => id.length > 0),\n        ),\n      )\n\n      const submissions = collection(\n        firestore,\n        'hosts',\n        hostId,\n        'formSubmissions',\n      )\n      const paths = new Map<string, string>()\n      for (let index = 0; index < refIds.length; index += ID_CHUNK) {\n        const chunk = refIds.slice(index, index + ID_CHUNK)\n        const found = await getDocs(\n          query(submissions, where(documentId(), 'in', chunk)),\n        )\n        found.docs.forEach((entry) => {\n          const path = String((entry.data() as any)?.path ?? '').trim()\n          if (path) paths.set(entry.id, path)\n        })\n      }\n\n      const counts = new Map<string, number>()\n      let missing = 0\n      refIds.forEach((refId) => {\n        const path = paths.get(refId)\n        if (!path) {\n          /*\n           * The submission was deleted, or it carries no path — an older one,\n           * or a form posted by an integration that sent none. Counted and\n           * REPORTED rather than filed under a placeholder page: a bar\n           * labelled \"/\" that is really \"we do not know\" is the kind of row a\n           * reader acts on.\n           */\n          missing += 1\n          return\n        }\n        counts.set(path, (counts.get(path) ?? 0) + 1)\n      })\n\n      setLanding({\n        rows: Array.from(counts.entries())\n          .map(([path, conversions]) => ({ $id: path, path, conversions }))\n          .sort(\n            (a, b) =>\n              b.conversions - a.conversions || a.path.localeCompare(b.path),\n          ),\n        read: refIds.length,\n        truncated,\n        missing,\n      })\n    } catch (error) {\n      console.error(error)\n      setLandingError('The landing pages could not be read')\n    } finally {\n      setLandingBusy(false)\n    }\n  }, [attributions, campaignId, firestore, hostId, landingBusy])\n\n  const campaignHref = (row: ConversionRow) =>\n    row.campaignId ? `${basePath}/campaigns/${row.campaignId}` : undefined\n\n  const columns = useMemo(\n    () => [\n      {\n        field: 'refId',\n        headerName: 'Record',\n        flex: 1,\n        minWidth: 200,\n        renderCell: ({ row }: any) => (\n          <Stack sx={{ minWidth: 0 }}>\n            <Typography variant=\"body2\" noWrap>\n              {String(row.refId ?? row.$id)}\n            </Typography>\n            <Typography variant=\"caption\" color=\"text.secondary\" noWrap>\n              {CAMPAIGN_CONVERSION_KIND_COPY[kind].label}\n            </Typography>\n          </Stack>\n        ),\n      },\n      {\n        field: 'campaign',\n        headerName: 'Credited to',\n        flex: 1,\n        minWidth: 180,\n        renderCell: ({ row }: any) => {\n          const label = campaignTouchLabel(row) || '—'\n          const href = campaignHref(row)\n          return href ? 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A control\n               * that vanishes and one that does not apply look identical from\n               * the outside, and only one of them is honest — there is no\n               * campaign document behind a `utm_` label to open.\n               */\n              disabledReason:\n                'This came from a tagged link rather than a campaign email, ' +\n                'so there is no campaign to open',\n            },\n          ]}\n        />\n      )),\n    ],\n    // eslint-disable-next-line react-hooks/exhaustive-deps\n    [kind, basePath],\n  )\n\n  const landingColumns = useMemo(\n    () => [\n      {\n        field: 'path',\n        headerName: 'Page the form was on',\n        flex: 1,\n        minWidth: 240,\n        renderCell: ({ row }: any) => (\n          <Typography variant=\"body2\" noWrap>\n            {row.path}\n          </Typography>\n        ),\n      },\n      {\n        field: 'conversions',\n        headerName: 'Credited submissions',\n        width: 190,\n        align: 'right',\n        headerAlign: 'right',\n        renderCell: ({ row }: any) => (\n          <Typography variant=\"body2\">\n            {Number(row.conversions).toLocaleString()}\n          </Typography>\n        ),\n      },\n    ],\n    [],\n  )\n\n  const kindCopy = CAMPAIGN_CONVERSION_KIND_COPY[kind]\n\n  return (\n    <CardDisplay\n      header=\"Conversions\"\n      subheader={\n        campaignId\n          ? 'Credited to this campaign'\n          : 'What the campaigns caused, one kind at a time'\n      }\n      help={conversionsDocsHelp}\n      HeaderProps={{\n        action: campaignId ? (\n          <Button\n            component={AppLink as any}\n            {...({ componentVariant: 'naked', nativeButton: false } as any)}\n            href={`${basePath}/conversions`}\n            size=\"small\"\n            color=\"primary\"\n          >\n            {'All conversions'}\n          </Button>\n        ) : undefined,\n      }}\n      contentGutterX\n      contentGutterY\n    >\n      <Stack spacing={2}>\n        {/*\n          THE KIND IS A MODE, NOT A COLUMN.\n\n          One form submission by a new person writes a submission, a contact\n          and a lead, so any view holding two kinds at once invites a total\n          that counts one visit twice. Only one kind's rows can be on screen,\n          which is what makes the addition unavailable rather than merely\n          discouraged.\n         */}\n        <Stack spacing={1}>\n          <ToggleButtonGroup\n            exclusive\n            size=\"small\"\n            color=\"primary\"\n            value={kind}\n            onChange={(_event, next) => {\n              if (next) setKind(next as CampaignConversionKind)\n            }}\n            aria-label=\"Conversion kind\"\n          >\n            {CAMPAIGN_CONVERSION_KINDS.map((one) => (\n              <ToggleButton key={one} value={one}>\n                {CAMPAIGN_CONVERSION_KIND_COPY[one].label}\n              </ToggleButton>\n            ))}\n          </ToggleButtonGroup>\n          <Typography variant=\"caption\" color=\"text.secondary\">\n            {'One kind at a time. The four count different things about the ' +\n              'same visits — one person filling in one form appears as a ' +\n              'submission, a contact and a lead — so they are never shown ' +\n              'together and never added.'}\n          </Typography>\n        </Stack>\n\n        <Divider />\n\n        {/*==========================================\n          * WHAT IS NOT CREDITED, beside what is.\n          *\n          * The tables below list the successes. Without this strip the reader\n          * has no way to see how much of their site's activity the campaigns\n          * account for, and every campaign reads as more effective than it is.\n          *=========================================*/}\n        {campaignId ? (\n          <Alert severity=\"info\">\n            {'This is one campaign’s share. Conversions credited to no ' +\n              'campaign belong to no campaign, so they are not counted here ' +\n              '— open all conversions for the site-wide figure.'}\n          </Alert>\n        ) : coverage ? (\n          <Section title={`${kindCopy.label} on this site`}>\n            <Stack\n              direction=\"row\"\n              spacing={4}\n              useFlexGap\n              sx={{ flexWrap: 'wrap' }}\n            >\n              <Figure\n                label=\"Credited to a campaign\"\n                value={coverage.attributed}\n                note=\"from a campaign email or a tagged link\"\n              />\n              <Figure\n                label=\"Not credited\"\n                value={coverage.unattributed}\n                note=\"arrived directly, or predate attribution\"\n              />\n              <Figure\n                label={`${kindCopy.label} in total`}\n                value={coverage.total}\n                note={\n                  coverage.exact ? 'on this site' : 'on this site, all time'\n                }\n              />\n            </Stack>\n            {coverage.caveats.map((caveat) => (\n              <Alert key={caveat.id} severity=\"info\">\n                {caveat.message}\n              </Alert>\n            ))}\n          </Section>\n        ) : (\n          <Alert severity=\"info\">\n            {'How many of these were credited to no campaign could not be ' +\n              'counted, so it is not shown. The lists below are the credited ' +\n              'ones only and are not a count of everything that happened.'}\n          </Alert>\n        )}\n\n        <Divider />\n\n        <Section title=\"From campaign emails\">\n          <ListTable\n            rows={emailList.rows}\n            columns={columns as any}\n            hideFooter\n            onOpen={(_id, row) => {\n              const href = campaignHref(row as ConversionRow)\n              if (href) router.push(href)\n            }}\n            noRowsLabel=\"Nothing credited to a campaign email\"\n            noRowsDescription={\n              'A conversion is credited when the visitor followed a link in ' +\n              'a campaign email before converting.'\n            }\n          />\n          <ListPagination\n            page={emailList.page}\n            pageSize={emailList.pageSize}\n            rowCount={emailList.rows.length}\n            hasMore={emailList.hasMore}\n            onPageChange={emailList.setPage}\n            onPageSizeChange={emailList.setPageSize}\n          />\n          <Typography variant=\"caption\" color=\"text.secondary\">\n            {'Listed in the order they are stored, which is not the order ' +\n              'they happened in — every row is reachable by paging, but the ' +\n              'first page is not the most recent conversions.'}\n          </Typography>\n        </Section>\n\n        {/*==========================================\n          * THE WEB CHANNEL — its own list, and no rollup.\n          *\n          * A `utm_` label is text somebody typed into a URL. There is no\n          * document behind it, no id, and no bound on how many distinct\n          * values exist, so it gets no rollup under a campaign and no summary\n          * keyed on the label: a map anybody who can vary a query string can\n          * grow is a map that grows. The records stand on their own and this\n          * lists them.\n          *\n          * Absent entirely on a campaign-scoped view, because these belong to\n          * no campaign.\n          *=========================================*/}\n        {campaignId ? null : (\n          <Section title=\"From tagged web links\">\n            <Typography variant=\"body2\" color=\"text.secondary\">\n              {'Credited to the utm_ label on the link the visitor followed. ' +\n                'These are listed one by one rather than grouped: the label ' +\n                'is free text with no campaign behind it, so there is ' +\n                'nothing to open and no fixed set to total.'}\n            </Typography>\n            <ListTable\n              rows={webList.rows}\n              columns={columns as any}\n              hideFooter\n              noRowsLabel=\"Nothing credited to a tagged link\"\n              noRowsDescription={\n                'A conversion lands here when the visitor arrived on a URL ' +\n                'carrying utm_ parameters.'\n              }\n            />\n            <ListPagination\n              page={webList.page}\n              pageSize={webList.pageSize}\n              rowCount={webList.rows.length}\n              hasMore={webList.hasMore}\n              onPageChange={webList.setPage}\n              onPageSizeChange={webList.setPageSize}\n            />\n          </Section>\n        )}\n\n        {/*==========================================\n          * LANDING PAGES, on request.\n          *\n          * `refId` on the record, `path` on the submission: joining those is\n          * the landing-page surface, and it is hundreds of reads, so it is a\n          * button rather than something every reader of this page pays for.\n          *=========================================*/}\n        {kind === 'form' ? (\n          <>\n            <Divider />\n            <Section title=\"Landing pages\">\n              <Typography variant=\"body2\" color=\"text.secondary\">\n                {'Groups credited form submissions by the page the form was ' +\n                  'on. This reads up to ' +\n                  `${LANDING_PAGE_CEILING.toLocaleString()} attribution ` +\n                  'records and their submissions, so it runs when you ask ' +\n                  'for it rather than on every visit.'}\n              </Typography>\n              <Stack direction=\"row\" spacing={1}>\n                <Button\n                  size=\"small\"\n                  variant=\"contained\"\n                  disabled={landingBusy}\n                  startIcon={\n                    <MdiIcon path={mdiMapMarkerOutline.path} size={0.8} />\n                  }\n                  onClick={() => void groupByLandingPage()}\n                >\n                  {landingBusy ? 'Reading…' : 'Group by landing page'}\n                </Button>\n              </Stack>\n              {landingError ? (\n                <Alert severity=\"warning\">{landingError}</Alert>\n              ) : null}\n              {landing ? (\n                <Stack spacing={1}>\n                  {/*\n                    WHAT THIS CANNOT ANSWER, above the table rather than under\n                    it. Every line is a question a reader will otherwise\n                    assume it answered.\n                   */}\n                  <Alert severity=\"info\">\n                    {'This is the page each form sat on, not the page the ' +\n                      'campaign link landed on — a visitor who arrived on ' +\n                      'one page and submitted on another is counted under ' +\n                      'the second. There is no conversion RATE here either: ' +\n                      'the record carries no count of visits to a page from ' +\n                      'a campaign, so there is no denominator to divide by. ' +\n                      'Only form submissions carry a page at all, so leads, ' +\n                      'contacts and bookings have no landing page.'}\n                  </Alert>\n                  {landing.truncated ? (\n                    <Alert severity=\"warning\">\n                      {`More than ${LANDING_PAGE_CEILING.toLocaleString()} ` +\n                        'credited submissions exist. This groups the ' +\n                        `${landing.read.toLocaleString()} that were read, ` +\n                        'which are not the most recent — they are the ones ' +\n                        'that came first in storage order.'}\n                    </Alert>\n                  ) : null}\n                  {landing.missing ? (\n                    <Alert severity=\"info\">\n                      {`${landing.missing.toLocaleString()} of the ` +\n                        `${landing.read.toLocaleString()} credited ` +\n                        'submissions are not grouped: the submission has ' +\n                        'been deleted, or it recorded no page. They are ' +\n                        'reported here rather than filed under a page they ' +\n                        'may not have come from.'}\n                    </Alert>\n                  ) : null}\n                  <ListTable\n                    rows={landing.rows}\n                    columns={landingColumns as any}\n                    hideFooter\n                    noRowsLabel=\"No pages to group\"\n                    noRowsDescription=\"None of the credited submissions recorded a page.\"\n                  />\n                  <Stack direction=\"row\" spacing={1}>\n                    <Chip\n                      size=\"small\"\n                      variant=\"outlined\"\n                      label={`${landing.read.toLocaleString()} credited submissions read`}\n                    />\n                    <Chip\n                      size=\"small\"\n                      variant=\"outlined\"\n                      label={`${landing.rows.length.toLocaleString()} 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+{"version":3,"sources":["../../../../../../../libs/plugins/marketing/src/lib/components/campaign-conversions-card.tsx"],"sourcesContent":["/**\n * @license\n * Copyright 2026 Aglyn LLC\n *\n * Licensed under the Apache License, Version 2.0 (the \"License\");\n * you may not use this file except in compliance with the License.\n * You may obtain a copy of the License at\n *\n *   http://www.apache.org/licenses/LICENSE-2.0\n *\n * Unless required by applicable law or agreed to in writing, software\n * distributed under the License is distributed on an \"AS IS\" BASIS,\n * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.\n * See the License for the specific language governing permissions and\n * limitations under the License.\n */\n'use client'\n\nimport { CAPTURED_BY_HOST_FIELD, pluginDocsHelp } from '@aglyn/aglyn'\nimport { mdiEyeOutline, mdiMapMarkerOutline } from '@aglyn/shared-data-mdi'\nimport { AppLink, CardDisplay, MdiIcon } from '@aglyn/shared-ui-jsx'\nimport {\n  ListRowActions,\n  ListTable,\n  listActionsColumn,\n} from '@aglyn/shared-ui-jsx/components/list-table.component'\nimport { ListPagination } from '@aglyn/shared-ui-jsx/components/list-pagination.component'\nimport { Figure, Section } from '@aglyn/shared-ui-jsx/components/measured-figures.component'\nimport {\n  Alert,\n  Button,\n  Chip,\n  Divider,\n  Stack,\n  ToggleButton,\n  ToggleButtonGroup,\n  Typography,\n} from '@mui/material'\nimport {\n  collection,\n  documentId,\n  getCountFromServer,\n  getDocs,\n  query,\n  where,\n} from 'firebase/firestore'\nimport { useCallback, useEffect, useMemo, useState } from 'react'\nimport { useRouter } from 'next/navigation'\nimport {\n  useFirestore,\n  useOrgDataScope,\n  usePagedCollection,\n} from '@aglyn/tenant-feature-instance'\n/*\n * The MODULE, not the barrel, for the pure query helpers — a spec that mocks\n * `@aglyn/tenant-feature-instance` wholesale to stage its Firestore hooks\n * would otherwise lose them, and neither is a hook.\n */\nimport {\n  ceilingedWindow,\n  collectionCeiling,\n  collectionPage,\n} from '@aglyn/tenant-feature-instance/hooks/host-collection-queries'\nimport {\n  CAMPAIGN_CONVERSION_KINDS,\n  CAMPAIGN_CONVERSION_KIND_COPY,\n  campaignConversionsCoverage,\n  campaignTouchLabel,\n  type CampaignConversionKind,\n  type CampaignConversionRecord,\n} from '@aglyn/shared-ui-email-campaigns/model/campaign-conversions'\n\n/**\n * WHAT THE CAMPAIGNS CAUSED, from the conversions' end.\n *\n * A campaign's own report says what that campaign caused. This is the list\n * the report cannot be: every credited conversion on the site, the ones\n * credited to a tagged web link rather than to a campaign document, and — the\n * half a report of successes can never show — how many were credited to\n * nothing at all.\n *\n * ## ONE KIND AT A TIME, and that is the whole design\n *\n * A form submission by a new person writes a submission record, a contact and\n * a lead. Three true statements about one visit, and a screen that showed\n * them together would invite the reader to add them and treble every figure.\n * So the kind is a MODE rather than a column: the query carries\n * `where('kind','==', …)`, only one kind's rows are ever on screen, and there\n * is no view in which two kinds could be totalled because there is no view in\n * which two kinds are both present.\n *\n * ## THE TWO CHANNELS ARE TWO LISTS, and never one\n *\n * An email touch names a campaign document — a real entity with a report to\n * open. A web touch names `utm_` text a marketer typed into a URL: no\n * document, no id, no bound on how many distinct values exist. Merging them\n * would put a linkable record and an unlinkable label in one column and imply\n * they are the same kind of thing, and grouping the web side into a rollup\n * would build a map anybody who can vary a query string can grow. So there\n * are two tables, the web one is read as records, and neither is summed into\n * the other.\n *\n * ## The read cost\n *\n * Two paged listeners bounded by the page size, and two aggregation counts.\n * Nothing scans a collection, no row triggers a read of its own, and the\n * landing-page join — the only expensive thing here — is behind a button and\n * says what it will cost before it runs.\n */\n\n/**\n * How many attribution records the landing-page join reads.\n *\n * A CEILING rather than a page size: grouping is over a window and a window\n * sliced ten at a time cannot be grouped at all. Kept low because this is the\n * one read on the surface that is measured in hundreds — see the button that\n * asks for it.\n */\nconst LANDING_PAGE_CEILING = 100\n\n/** Firestore's cap on the values in one `in` filter. */\nconst ID_CHUNK = 30\n\nconst conversionsDocsHelp = pluginDocsHelp('emailCampaigns', {\n  anchor: '#the-campaign-report',\n  excerpt:\n    'A conversion is credited to the last campaign whose link the visitor ' +\n    'followed. The four kinds count different things about the same visits ' +\n    'and are never added together.',\n})\n\n/** The stored record plus the document name the reader listed it under. */\ntype ConversionRow = CampaignConversionRecord & { $id: string }\n\nconst day = (ms: unknown): string => {\n  const value = Number(ms ?? 0)\n  return Number.isFinite(value) && value > 0\n    ? new Date(value).toLocaleString()\n    : '—'\n}\n\nexport interface CampaignConversionsCardProps {\n  hostId: string\n  /** The marketing hub URL, for the link to each credited campaign. */\n  basePath: string\n  /**\n   * One campaign's conversions rather than the whole site's.\n   *\n   * Set from `/marketing/conversions/{campaignId}`. It narrows the EMAIL list\n   * only: a web-channel record carries no campaign id, so there is nothing\n   * for it to be narrowed by — and the uncredited figure is withheld\n   * entirely, because a conversion credited to nobody belongs to no campaign\n   * and attributing the site's whole direct traffic to whichever campaign the\n   * reader happens to be looking at is the exact inference this join refuses\n   * to make.\n   */\n  campaignId?: string\n}\n\nexport function CampaignConversionsCard(props: CampaignConversionsCardProps) {\n  const { hostId, basePath, campaignId } = props\n  const firestore = useFirestore()\n  const router = useRouter()\n  const { scope: dataScope } = useOrgDataScope({ hostId })\n  const [kind, setKind] = useState<CampaignConversionKind>('form')\n\n  const attributions = useCallback(\n    () => collection(firestore, 'hosts', hostId, 'campaignAttributions'),\n    [firestore, hostId],\n  )\n\n  /*==========================================\n   * THE TWO LISTS.\n   *\n   * Both walk the collection in DOCUMENT-NAME order through `collectionPage`,\n   * which is the console's one ordering decision: `orderBy` on a field\n   * matches only documents that HAVE it, so ordering on a date would hide\n   * rows rather than merely mis-order them, and an unordered `limit()` is a\n   * pseudo-random sample whose gaps leave nothing to notice. The walk is\n   * total — every row is reachable by paging — and it is deliberately NOT\n   * newest-first, which the note under each table says out loud.\n   *\n   * `campaignId` narrows the email list when the reader arrived from one\n   * campaign. It is never applied to the web list: a `utm_` label is not a\n   * campaign id and a query pretending otherwise would return nothing while\n   * reading as \"this campaign caused no web conversions\".\n   *=========================================*/\n  const emailList = usePagedCollection<ConversionRow>(\n    (pageLimit) =>\n      collectionPage(\n        campaignId\n          ? query(\n              attributions(),\n              where('kind', '==', kind),\n              where('campaignId', '==', campaignId),\n            )\n          : query(\n              attributions(),\n              where('kind', '==', kind),\n              where('channel', '==', 'email'),\n            ),\n        pageLimit,\n      ),\n    [firestore, hostId, kind, campaignId],\n    { idField: '$id' },\n  )\n\n  const webList = usePagedCollection<ConversionRow>(\n    (pageLimit) =>\n      campaignId\n        ? null\n        : collectionPage(\n            query(\n              attributions(),\n              where('kind', '==', kind),\n              where('channel', '==', 'web'),\n            ),\n            pageLimit,\n          ),\n    [firestore, hostId, kind, campaignId],\n    { idField: '$id' },\n  )\n\n  /*==========================================\n   * THE UNCREDITED HALF.\n   *\n   * Two aggregation counts, and they are on the page by DEFAULT rather than\n   * behind a button, because the tables above them are a list of the\n   * successes: showing only those renders \"we credited nine of these\" as\n   * \"nine of these happened\", which is the conclusion this surface exists to\n   * stop a reader drawing. An aggregation is billed per thousand index\n   * entries rather than per document, so the honest figure costs about as\n   * much as one row.\n   *\n   * Withheld entirely when either count fails. Defaulting the total to the\n   * attributed figure would render every conversion as attributed, which is\n   * the most flattering wrong answer available here.\n   *=========================================*/\n  /*\n   * A PATH STRING and a BOOLEAN, not an object.\n   *\n   * Both are effect dependencies, and an object rebuilt on every render\n   * reopens the effect on every render — which here means paying for two\n   * aggregation counts per render rather than per kind. Primitives compare by\n   * value, so the reads happen when the question changes and not when React\n   * re-runs the component.\n   */\n  const totalCollectionPath = useMemo((): string | null => {\n    switch (kind) {\n      case 'form':\n        return `hosts/${hostId}/formSubmissions`\n      case 'lead':\n        /*\n         * The ORG's leads (AGL-3275), narrowed below to the ones this site\n         * CAPTURED. A lead is one document per person, stamped in\n         * `capturedByHostIds` with every site that met them, and its\n         * attribution is written by the site that captured it — so this\n         * site's captures are exactly the population its lead attributions\n         * are drawn from, and the total does not cross hosts.\n         *\n         * Not `visibleTo`: that also names the sites a consent group shares a\n         * person with, and would count leads a sibling brand captured that\n         * could never have been credited here. The price is that a\n         * collaborator scoped to one site cannot run the count — the rules\n         * prove a lead read by `visibleTo` — and is shown the withheld split,\n         * as they already are for contacts.\n         */\n        return dataScope ? `${dataScope[0]}/${dataScope[1]}/leads` : null\n      case 'booking':\n        return `hosts/${hostId}/bookings`\n      case 'contact':\n        /*\n         * ORG-SCOPED, and the coverage model is told so below. A contact is\n         * shared across every site in the org while an attribution belongs to\n         * one host, so this total counts contacts created on another site\n         * that could never have been credited here.\n         */\n        return dataScope ? `${dataScope[0]}/${dataScope[1]}/contacts` : null\n      default:\n        return null\n    }\n  }, [kind, hostId, dataScope])\n\n  /** The total counts only the org records THIS site captured. */\n  const totalCapturedHere = kind === 'lead'\n\n  /** The kind's records live outside this host, so the total over-counts. */\n  const totalCrossesHosts = kind === 'contact'\n\n  const [attributedCount, setAttributedCount] = useState<number | null>(null)\n  const [totalCount, setTotalCount] = useState<number | null>(null)\n\n  useEffect(() => {\n    // A campaign-scoped view has no uncredited figure to compute — see the\n    // prop's docblock — so it does not pay for one either.\n    if (campaignId || !totalCollectionPath) {\n      setAttributedCount(null)\n      setTotalCount(null)\n      return\n    }\n    let active = true\n    setAttributedCount(null)\n    setTotalCount(null)\n    void getCountFromServer(query(attributions(), where('kind', '==', kind)))\n      .then((snapshot) => {\n        if (active) setAttributedCount(snapshot.data().count)\n      })\n      .catch(() => {\n        // Left null, which withholds the split. See the block comment.\n      })\n    const segments = totalCollectionPath.split('/')\n    const records = collection(firestore, segments[0], ...segments.slice(1))\n    void getCountFromServer(\n      totalCapturedHere\n        ? query(\n            records,\n            where(CAPTURED_BY_HOST_FIELD, 'array-contains', hostId),\n          )\n        : records,\n    )\n      .then((snapshot) => {\n        if (active) setTotalCount(snapshot.data().count)\n      })\n      .catch(() => {\n        // Left null, which withholds the split. See the block comment.\n      })\n    return () => {\n      active = false\n    }\n  }, [\n    attributions,\n    firestore,\n    kind,\n    campaignId,\n    totalCollectionPath,\n    totalCapturedHere,\n    hostId,\n  ])\n\n  const coverage = campaignConversionsCoverage({\n    kind,\n    attributed: attributedCount,\n    total: totalCount,\n    crossHostTotal: totalCrossesHosts,\n  })\n\n  /*==========================================\n   * LANDING PAGES — a join, and an EXPENSIVE one, so it is asked for.\n   *\n   * The attribution record carries `refId`; a form submission carries the\n   * `path` it was submitted from. Joining the two is the only landing-page\n   * answer the stored data supports, and the notice below says plainly what\n   * it is not: `path` is where the FORM was, not where the campaign link\n   * landed, so a visitor who arrived on one page and submitted on another is\n   * grouped under the second.\n   *\n   * Two reads deep and both bounded: a ceiling over the attributions, then\n   * their submissions by document name in chunks of thirty. `getDocs` rather\n   * than a listener — a grouping nobody is watching does not need to be kept\n   * live, and a listener would go on costing after the reader looked away.\n   *=========================================*/\n  const [landingBusy, setLandingBusy] = useState(false)\n  const [landingError, setLandingError] = useState<string | null>(null)\n  const [landing, setLanding] = useState<{\n    rows: { $id: string; path: string; conversions: number }[]\n    /** Attributions read, which is the population the grouping describes. */\n    read: number\n    /** The ceiling bit: there are more credited submissions than were read. */\n    truncated: boolean\n    /** Of `read`, how many named a submission that could not be found. */\n    missing: number\n  } | null>(null)\n\n  // A grouping computed for one kind describes that kind. Switching the mode\n  // leaves it on screen labelled as something it is not.\n  useEffect(() => {\n    setLanding(null)\n    setLandingError(null)\n  }, [kind, campaignId])\n\n  const groupByLandingPage = useCallback(async () => {\n    if (landingBusy) return\n    setLandingBusy(true)\n    setLandingError(null)\n    try {\n      const credited = await getDocs(\n        collectionCeiling(\n          campaignId\n            ? query(\n                attributions(),\n                where('kind', '==', 'form'),\n                where('campaignId', '==', campaignId),\n              )\n            : query(attributions(), where('kind', '==', 'form')),\n          LANDING_PAGE_CEILING,\n        ),\n      )\n      const { rows: credits, truncated } = ceilingedWindow(\n        credited.docs.map((entry) => entry.data() as CampaignConversionRecord),\n        LANDING_PAGE_CEILING,\n      )\n      const refIds = Array.from(\n        new Set(\n          credits\n            .map((record) => String(record.refId ?? ''))\n            .filter((id) => id.length > 0),\n        ),\n      )\n\n      const submissions = collection(\n        firestore,\n        'hosts',\n        hostId,\n        'formSubmissions',\n      )\n      const paths = new Map<string, string>()\n      for (let index = 0; index < refIds.length; index += ID_CHUNK) {\n        const chunk = refIds.slice(index, index + ID_CHUNK)\n        const found = await getDocs(\n          query(submissions, where(documentId(), 'in', chunk)),\n        )\n        found.docs.forEach((entry) => {\n          const path = String((entry.data() as any)?.path ?? '').trim()\n          if (path) paths.set(entry.id, path)\n        })\n      }\n\n      const counts = new Map<string, number>()\n      let missing = 0\n      refIds.forEach((refId) => {\n        const path = paths.get(refId)\n        if (!path) {\n          /*\n           * The submission was deleted, or it carries no path — an older one,\n           * or a form posted by an integration that sent none. Counted and\n           * REPORTED rather than filed under a placeholder page: a bar\n           * labelled \"/\" that is really \"we do not know\" is the kind of row a\n           * reader acts on.\n           */\n          missing += 1\n          return\n        }\n        counts.set(path, (counts.get(path) ?? 0) + 1)\n      })\n\n      setLanding({\n        rows: Array.from(counts.entries())\n          .map(([path, conversions]) => ({ $id: path, path, conversions }))\n          .sort(\n            (a, b) =>\n              b.conversions - a.conversions || a.path.localeCompare(b.path),\n          ),\n        read: refIds.length,\n        truncated,\n        missing,\n      })\n    } catch (error) {\n      console.error(error)\n      setLandingError('The landing pages could not be read')\n    } finally {\n      setLandingBusy(false)\n    }\n  }, [attributions, campaignId, firestore, hostId, landingBusy])\n\n  const campaignHref = (row: ConversionRow) =>\n    row.campaignId ? `${basePath}/campaigns/${row.campaignId}` : undefined\n\n  const columns = useMemo(\n    () => [\n      {\n        field: 'refId',\n        headerName: 'Record',\n        flex: 1,\n        minWidth: 200,\n        renderCell: ({ row }: any) => (\n          <Stack sx={{ minWidth: 0 }}>\n            <Typography variant=\"body2\" noWrap>\n              {String(row.refId ?? row.$id)}\n            </Typography>\n            <Typography variant=\"caption\" color=\"text.secondary\" noWrap>\n              {CAMPAIGN_CONVERSION_KIND_COPY[kind].label}\n            </Typography>\n          </Stack>\n        ),\n      },\n      {\n        field: 'campaign',\n        headerName: 'Credited to',\n        flex: 1,\n        minWidth: 180,\n        renderCell: ({ row }: any) => {\n          const label = campaignTouchLabel(row) || '—'\n          const href = campaignHref(row)\n          return href ? (\n            <AppLink\n              href={href}\n              onClick={(event: { stopPropagation: () => void }) =>\n                event.stopPropagation()\n              }\n            >\n              {label}\n            </AppLink>\n          ) : (\n            <Typography variant=\"body2\" noWrap>\n              {label}\n            </Typography>\n          )\n        },\n      },\n      {\n        field: 'convertedAtMs',\n        headerName: 'Converted',\n        width: 190,\n        renderCell: ({ row }: any) => (\n          <Typography variant=\"body2\" noWrap>\n            {day(row.convertedAtMs)}\n          </Typography>\n        ),\n      },\n      listActionsColumn((row: any) => (\n        <ListRowActions\n          label={String(row.refId ?? row.$id)}\n          items={[\n            {\n              key: 'campaign',\n              label: 'Open campaign',\n              icon: <MdiIcon path={mdiEyeOutline.path} size={0.8} />,\n              href: campaignHref(row),\n              disabled: !campaignHref(row),\n              /*\n               * Shown disabled with the reason rather than hidden. A control\n               * that vanishes and one that does not apply look identical from\n               * the outside, and only one of them is honest — there is no\n               * campaign document behind a `utm_` label to open.\n               */\n              disabledReason:\n                'This came from a tagged link rather than a campaign email, ' +\n                'so there is no campaign to open',\n            },\n          ]}\n        />\n      )),\n    ],\n    // eslint-disable-next-line react-hooks/exhaustive-deps\n    [kind, basePath],\n  )\n\n  const landingColumns = useMemo(\n    () => [\n      {\n        field: 'path',\n        headerName: 'Page the form was on',\n        flex: 1,\n        minWidth: 240,\n        renderCell: ({ row }: any) => (\n          <Typography variant=\"body2\" noWrap>\n            {row.path}\n          </Typography>\n        ),\n      },\n      {\n        field: 'conversions',\n        headerName: 'Credited submissions',\n        width: 190,\n        align: 'right',\n        headerAlign: 'right',\n        renderCell: ({ row }: any) => (\n          <Typography variant=\"body2\">\n            {Number(row.conversions).toLocaleString()}\n          </Typography>\n        ),\n      },\n    ],\n    [],\n  )\n\n  const kindCopy = CAMPAIGN_CONVERSION_KIND_COPY[kind]\n\n  return (\n    <CardDisplay\n      header=\"Conversions\"\n      subheader={\n        campaignId\n          ? 'Credited to this campaign'\n          : 'What the campaigns caused, one kind at a time'\n      }\n      help={conversionsDocsHelp}\n      HeaderProps={{\n        action: campaignId ? (\n          <Button\n            component={AppLink as any}\n            {...({ componentVariant: 'naked', nativeButton: false } as any)}\n            href={`${basePath}/conversions`}\n            size=\"small\"\n            color=\"primary\"\n          >\n            {'All conversions'}\n          </Button>\n        ) : undefined,\n      }}\n      contentGutterX\n      contentGutterY\n    >\n      <Stack spacing={2}>\n        {/*\n          THE KIND IS A MODE, NOT A COLUMN.\n\n          One form submission by a new person writes a submission, a contact\n          and a lead, so any view holding two kinds at once invites a total\n          that counts one visit twice. Only one kind's rows can be on screen,\n          which is what makes the addition unavailable rather than merely\n          discouraged.\n         */}\n        <Stack spacing={1}>\n          <ToggleButtonGroup\n            exclusive\n            size=\"small\"\n            color=\"primary\"\n            value={kind}\n            onChange={(_event, next) => {\n              if (next) setKind(next as CampaignConversionKind)\n            }}\n            aria-label=\"Conversion kind\"\n          >\n            {CAMPAIGN_CONVERSION_KINDS.map((one) => (\n              <ToggleButton key={one} value={one}>\n                {CAMPAIGN_CONVERSION_KIND_COPY[one].label}\n              </ToggleButton>\n            ))}\n          </ToggleButtonGroup>\n          <Typography variant=\"caption\" color=\"text.secondary\">\n            {'One kind at a time. The four count different things about the ' +\n              'same visits — one person filling in one form appears as a ' +\n              'submission, a contact and a lead — so they are never shown ' +\n              'together and never added.'}\n          </Typography>\n        </Stack>\n\n        <Divider />\n\n        {/*==========================================\n          * WHAT IS NOT CREDITED, beside what is.\n          *\n          * The tables below list the successes. Without this strip the reader\n          * has no way to see how much of their site's activity the campaigns\n          * account for, and every campaign reads as more effective than it is.\n          *=========================================*/}\n        {campaignId ? (\n          <Alert severity=\"info\">\n            {'This is one campaign’s share. Conversions credited to no ' +\n              'campaign belong to no campaign, so they are not counted here ' +\n              '— open all conversions for the site-wide figure.'}\n          </Alert>\n        ) : coverage ? (\n          <Section title={`${kindCopy.label} on this site`}>\n            <Stack\n              direction=\"row\"\n              spacing={4}\n              useFlexGap\n              sx={{ flexWrap: 'wrap' }}\n            >\n              <Figure\n                label=\"Credited to a campaign\"\n                value={coverage.attributed}\n                note=\"from a campaign email or a tagged link\"\n              />\n              <Figure\n                label=\"Not credited\"\n                value={coverage.unattributed}\n                note=\"arrived directly, or predate attribution\"\n              />\n              <Figure\n                label={`${kindCopy.label} in total`}\n                value={coverage.total}\n                note={\n                  coverage.exact ? 'on this site' : 'on this site, all time'\n                }\n              />\n            </Stack>\n            {coverage.caveats.map((caveat) => (\n              <Alert key={caveat.id} severity=\"info\">\n                {caveat.message}\n              </Alert>\n            ))}\n          </Section>\n        ) : (\n          <Alert severity=\"info\">\n            {'How many of these were credited to no campaign could not be ' +\n              'counted, so it is not shown. The lists below are the credited ' +\n              'ones only and are not a count of everything that happened.'}\n          </Alert>\n        )}\n\n        <Divider />\n\n        <Section title=\"From campaign emails\">\n          <ListTable\n            rows={emailList.rows}\n            columns={columns as any}\n            hideFooter\n            onOpen={(_id, row) => {\n              const href = campaignHref(row as ConversionRow)\n              if (href) router.push(href)\n            }}\n            noRowsLabel=\"Nothing credited to a campaign email\"\n            noRowsDescription={\n              'A conversion is credited when the visitor followed a link in ' +\n              'a campaign email before converting.'\n            }\n          />\n          <ListPagination\n            page={emailList.page}\n            pageSize={emailList.pageSize}\n            rowCount={emailList.rows.length}\n            hasMore={emailList.hasMore}\n            onPageChange={emailList.setPage}\n            onPageSizeChange={emailList.setPageSize}\n          />\n          <Typography variant=\"caption\" color=\"text.secondary\">\n            {'Listed in the order they are stored, which is not the order ' +\n              'they happened in — every row is reachable by paging, but the ' +\n              'first page is not the most recent conversions.'}\n          </Typography>\n        </Section>\n\n        {/*==========================================\n          * THE WEB CHANNEL — its own list, and no rollup.\n          *\n          * A `utm_` label is text somebody typed into a URL. There is no\n          * document behind it, no id, and no bound on how many distinct\n          * values exist, so it gets no rollup under a campaign and no summary\n          * keyed on the label: a map anybody who can vary a query string can\n          * grow is a map that grows. The records stand on their own and this\n          * lists them.\n          *\n          * Absent entirely on a campaign-scoped view, because these belong to\n          * no campaign.\n          *=========================================*/}\n        {campaignId ? null : (\n          <Section title=\"From tagged web links\">\n            <Typography variant=\"body2\" color=\"text.secondary\">\n              {'Credited to the utm_ label on the link the visitor followed. ' +\n                'These are listed one by one rather than grouped: the label ' +\n                'is free text with no campaign behind it, so there is ' +\n                'nothing to open and no fixed set to total.'}\n            </Typography>\n            <ListTable\n              rows={webList.rows}\n              columns={columns as any}\n              hideFooter\n              noRowsLabel=\"Nothing credited to a tagged link\"\n              noRowsDescription={\n                'A conversion lands here when the visitor arrived on a URL ' +\n                'carrying utm_ parameters.'\n              }\n            />\n            <ListPagination\n              page={webList.page}\n              pageSize={webList.pageSize}\n              rowCount={webList.rows.length}\n              hasMore={webList.hasMore}\n              onPageChange={webList.setPage}\n              onPageSizeChange={webList.setPageSize}\n            />\n          </Section>\n        )}\n\n        {/*==========================================\n          * LANDING PAGES, on request.\n          *\n          * `refId` on the record, `path` on the submission: joining those is\n          * the landing-page surface, and it is hundreds of reads, so it is a\n          * button rather than something every reader of this page pays for.\n          *=========================================*/}\n        {kind === 'form' ? (\n          <>\n            <Divider />\n            <Section title=\"Landing pages\">\n              <Typography variant=\"body2\" color=\"text.secondary\">\n                {'Groups credited form submissions by the page the form was ' +\n                  'on. This reads up to ' +\n                  `${LANDING_PAGE_CEILING.toLocaleString()} attribution ` +\n                  'records and their submissions, so it runs when you ask ' +\n                  'for it rather than on every visit.'}\n              </Typography>\n              <Stack direction=\"row\" spacing={1}>\n                <Button\n                  size=\"small\"\n                  variant=\"contained\"\n                  disabled={landingBusy}\n                  startIcon={\n                    <MdiIcon path={mdiMapMarkerOutline.path} size={0.8} />\n                  }\n                  onClick={() => void groupByLandingPage()}\n                >\n                  {landingBusy ? 'Reading…' : 'Group by landing page'}\n                </Button>\n              </Stack>\n              {landingError ? (\n                <Alert severity=\"warning\">{landingError}</Alert>\n              ) : null}\n              {landing ? (\n                <Stack spacing={1}>\n                  {/*\n                    WHAT THIS CANNOT ANSWER, above the table rather than under\n                    it. Every line is a question a reader will otherwise\n                    assume it answered.\n                   */}\n                  <Alert severity=\"info\">\n                    {'This is the page each form sat on, not the page the ' +\n                      'campaign link landed on — a visitor who arrived on ' +\n                      'one page and submitted on another is counted under ' +\n                      'the second. There is no conversion RATE here either: ' +\n                      'the record carries no count of visits to a page from ' +\n                      'a campaign, so there is no denominator to divide by. ' +\n                      'Only form submissions carry a page at all, so leads, ' +\n                      'contacts and bookings have no landing page.'}\n                  </Alert>\n                  {landing.truncated ? (\n                    <Alert severity=\"warning\">\n                      {`More than ${LANDING_PAGE_CEILING.toLocaleString()} ` +\n                        'credited submissions exist. This groups the ' +\n                        `${landing.read.toLocaleString()} that were read, ` +\n                        'which are not the most recent — they are the ones ' +\n                        'that came first in storage order.'}\n                    </Alert>\n                  ) : null}\n                  {landing.missing ? (\n                    <Alert severity=\"info\">\n                      {`${landing.missing.toLocaleString()} of the ` +\n                        `${landing.read.toLocaleString()} credited ` +\n                        'submissions are not grouped: the submission has ' +\n                        'been deleted, or it recorded no page. They are ' +\n                        'reported here rather than filed under a page they ' +\n                        'may not have come from.'}\n                    </Alert>\n                  ) : null}\n                  <ListTable\n                    rows={landing.rows}\n                    columns={landingColumns as any}\n                    hideFooter\n                    noRowsLabel=\"No pages to group\"\n                    noRowsDescription=\"None of the credited submissions recorded a page.\"\n                  />\n                  <Stack direction=\"row\" spacing={1}>\n                    <Chip\n                      size=\"small\"\n                      variant=\"outlined\"\n                      label={`${landing.read.toLocaleString()} credited submissions read`}\n                    />\n                    <Chip\n                      size=\"small\"\n                      variant=\"outlined\"\n                      label={`${landing.rows.length.toLocaleString()} pages`}\n                    />\n                  </Stack>\n                </Stack>\n              ) : null}\n            </Section>\n          </>\n        ) : null}\n      </Stack>\n    </CardDisplay>\n  )\n}\nCampaignConversionsCard.displayName = 'CampaignConversionsCard'\n\nexport default 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package/src/lib/components/campaign-detail-card.js

@@ -387,10 +387,9 @@ const detailDocsHelp = pluginDocsHelp('emailCampaigns', {
    * thing to be wrong about an id that is inside an HMAC; a page that keeps
    * working has nothing to get wrong, and it costs nothing to leave standing.
    *=========================================*/ /*
-   * On the org hub there is no Emails console to send a reader to, so a
-   * message opens on the org hub's own Emails section — the same page, over
-   * every site.
-   */ const messagesPath = orgMount ? `${orgMount.basePath}/emails` : emailsHub ? `${emailsHub}/messages` : null;
+   * A message opens on the Emails page: the site's under a site, and over the
+   * org the organization's own, which lists every site's messages.
+   */ const messagesPath = emailsHub ? `${emailsHub}/messages` : null;
     const sendHref = (send)=>messagesPath ? `${messagesPath}/${send.$id}` : undefined;
     /** A template is a site's design, so it opens on the site the send used. */ const templatesPath = (send)=>{
         const hub = orgMount ? orgSiteHubPath(orgMount, send.hostId, 'emails') : emailsHub;