@agent-native/core 0.77.15 → 0.77.17

package/corpus/templates/analytics/server/db/schema.ts

@@ -120,8 +120,10 @@ export const analyticsEvents = table("analytics_events", {
   eventName: text("event_name").notNull(),
   userId: text("user_id"),
   anonymousId: text("anonymous_id"),
+  userKey: text("user_key"),
   sessionId: text("session_id"),
   timestamp: text("timestamp").notNull(),
+  eventDate: text("event_date"),
   receivedAt: text("received_at").notNull().default(now()),
   url: text("url"),
   path: text("path"),

package/corpus/templates/analytics/server/handlers/sql-query.ts

@@ -369,7 +369,7 @@ export const handleSqlQuery = defineEventHandler(async (event) => {
     } catch (error: any) {
       const message = error?.message || String(error);
       console.error(`SQL query error (${source}):`, message);
-      setResponseStatus(event, 400);
+      setResponseStatus(event, /DB query timed out/i.test(message) ? 504 : 400);
       return { error: message };
     }
   });

package/corpus/templates/analytics/server/lib/dashboard-catalog.ts

@@ -937,7 +937,7 @@ export const dashboardCatalogEntries: DashboardCatalogEntry[] = [
       "referrals",
       "virality",
     ],
-    panelCount: 33,
+    panelCount: 34,
     version: CATALOG_VERSION,
     recommended: true,
     buildConfig: () => seedConfig("agent-native-templates-first-party"),

package/corpus/templates/analytics/server/lib/first-party-analytics.ts

@@ -185,6 +185,10 @@ function normalizeTimestamp(value: unknown): string {
   return nowIso();
 }
 
+function eventDateFromTimestamp(timestamp: string): string {
+  return timestamp.slice(0, 10);
+}
+
 function urlParts(url: string | null): {
   url: string | null;
   path: string | null;
@@ -320,18 +324,24 @@ export async function recordAnalyticsEvents(
       asString((properties as any).signedIn) ||
       asString((context as any).signed_in) ||
       asString((context as any).signedIn);
+    const userId = event.userId ?? asString((properties as any).userId);
+    const anonymousId =
+      event.anonymousId ??
+      asString((properties as any).anonymousId) ??
+      asString((properties as any).distinctId);
+    const userKey = userId || anonymousId;
+    const timestamp = normalizeTimestamp(event.timestamp);
 
     return {
       id: id("evt"),
       publicKeyId: key.id,
       eventName: event.event,
-      userId: event.userId ?? asString((properties as any).userId),
-      anonymousId:
-        event.anonymousId ??
-        asString((properties as any).anonymousId) ??
-        asString((properties as any).distinctId),
+      userId,
+      anonymousId,
+      userKey,
       sessionId: event.sessionId ?? asString((properties as any).sessionId),
-      timestamp: normalizeTimestamp(event.timestamp),
+      timestamp,
+      eventDate: eventDateFromTimestamp(timestamp),
       receivedAt,
       url: parts.url,
       path: parts.path ?? asString(properties.path),

package/corpus/templates/analytics/server/lib/first-party-metric-catalog.ts

@@ -11,10 +11,11 @@
  * already ships (and is exercised) in the
  * `agent-native-templates-first-party` seed. See `compose-dashboard.ts`.
  *
- * The SQL here is copied verbatim from
- * `seeds/dashboards/agent-native-templates-first-party.json` — do NOT re-invent
- * it. Windowed metrics swap the `interval 'N days'` literal for the requested
- * window via `buildSql(window)`.
+ * Default seed panels with matching catalog keys are generated from this file.
+ * The seed can also include layout-only section panels, and the catalog can keep
+ * extra reusable panels that are not on the default dashboard. Windowed metrics
+ * swap the `interval 'N days'` literal for the requested window via
+ * `buildSql(window)`.
  *
  * Distinct from the `<data-dictionary>` (the user/org-scoped catalog of business
  * metric definitions the agent consults before writing ad-hoc SQL). That is a
@@ -62,14 +63,28 @@ const WINDOW_DAYS: Record<Exclude<MetricWindow, "all">, number> = {
  * Apply a window to SQL that contains `interval 'N days'` clauses.
  *
  * - "30d" / "90d": replace every `interval '<n> days'` with the requested days.
- * - "all": strip the entire `AND timestamp::timestamptz >= now() - interval 'N days'`
- *   clause so the metric covers all time. (Only the standard
- *   `>= now() - interval` window clause is removed; any other interval usage is
- *   left intact.)
+ * - "all": strip the standard date-window clause so the metric covers all
+ *   time. (Other interval usage is left intact.)
  */
 function applyWindow(sql: string, window: MetricWindow): string {
   if (window === "all") {
     return sql
+      .replace(
+        /\s+AND\s+substr\s*\(\s*timestamp\s*,\s*1\s*,\s*10\s*\)\s*>=\s*to_char\s*\(\s*CURRENT_DATE\s*-\s*INTERVAL\s*'\d+\s*days?'\s*,\s*'YYYY-MM-DD'\s*\)/gi,
+        "",
+      )
+      .replace(
+        /\s+WHERE\s+substr\s*\(\s*timestamp\s*,\s*1\s*,\s*10\s*\)\s*>=\s*to_char\s*\(\s*CURRENT_DATE\s*-\s*INTERVAL\s*'\d+\s*days?'\s*,\s*'YYYY-MM-DD'\s*\)\s+AND\s+/gi,
+        " WHERE ",
+      )
+      .replace(
+        /\s+AND\s+event_date\s*>=\s*to_char\s*\(\s*CURRENT_DATE\s*-\s*INTERVAL\s*'\d+\s*days?'\s*,\s*'YYYY-MM-DD'\s*\)/gi,
+        "",
+      )
+      .replace(
+        /\s+WHERE\s+event_date\s*>=\s*to_char\s*\(\s*CURRENT_DATE\s*-\s*INTERVAL\s*'\d+\s*days?'\s*,\s*'YYYY-MM-DD'\s*\)\s+AND\s+/gi,
+        " WHERE ",
+      )
       .replace(
         /\s+AND\s+timestamp::timestamptz\s*>=\s*now\(\)\s*-\s*interval\s*'\d+\s*days?'/gi,
         "",
@@ -99,19 +114,33 @@ function fixed(sql: string): (window?: MetricWindow) => string {
 const TEMPLATE_EXPR =
   "COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown')";
 const KNOWN_TEMPLATE_FILTER = `${TEMPLATE_EXPR} <> 'unknown'`;
-const LOCAL_EVENT_DATE_SQL = "substr(timestamp, 1, 10)";
+const PRODUCT_ACTIVITY_TEMPLATE_FILTER = `${TEMPLATE_EXPR} <> 'docs'`;
+const KNOWN_PRODUCT_ACTIVITY_TEMPLATE_FILTER = `${KNOWN_TEMPLATE_FILTER} AND ${PRODUCT_ACTIVITY_TEMPLATE_FILTER}`;
+const EVENT_DATE_SQL = "event_date";
+const EVENT_DATE_FILTER_SQL = EVENT_DATE_SQL;
+const USER_KEY_SQL = "NULLIF(user_key, '')";
+const RETENTION_ROLLING_DAYS = 7;
+const RETENTION_MIN_COHORT_SIZE = 5;
 
 function daysAgoSql(days: number): string {
   const unit = days === 1 ? "day" : "days";
   return `to_char(CURRENT_DATE - INTERVAL '${days} ${unit}', 'YYYY-MM-DD')`;
 }
 
-function dashboardTimeRangeFilter(dateExpr = LOCAL_EVENT_DATE_SQL): string {
+function windowStartFilter(days: number): string {
+  return `${EVENT_DATE_SQL} >= ${daysAgoSql(days)}`;
+}
+
+function rollingWindowStartSql(anchorExpr = "a.date"): string {
+  return `to_char(${anchorExpr}::date - INTERVAL '${RETENTION_ROLLING_DAYS - 1} days', 'YYYY-MM-DD')`;
+}
+
+function dashboardTimeRangeFilter(dateExpr = EVENT_DATE_FILTER_SQL): string {
   return `('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND ${dateExpr} >= ${daysAgoSql(7)}) OR ('{{timeRange}}' = '30d' AND ${dateExpr} >= ${daysAgoSql(30)}) OR ('{{timeRange}}' = '90d' AND ${dateExpr} >= ${daysAgoSql(90)}) OR ('{{timeRange}}' = '180d' AND ${dateExpr} >= ${daysAgoSql(180)}) OR ('{{timeRange}}' = '365d' AND ${dateExpr} >= ${daysAgoSql(365)}))`;
 }
 
 function dashboardLookbackTimeRangeFilter(
-  dateExpr = LOCAL_EVENT_DATE_SQL,
+  dateExpr = EVENT_DATE_FILTER_SQL,
   lookbackDays = 0,
 ): string {
   return `('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND ${dateExpr} >= ${daysAgoSql(7 + lookbackDays)}) OR ('{{timeRange}}' = '30d' AND ${dateExpr} >= ${daysAgoSql(30 + lookbackDays)}) OR ('{{timeRange}}' = '90d' AND ${dateExpr} >= ${daysAgoSql(90 + lookbackDays)}) OR ('{{timeRange}}' = '180d' AND ${dateExpr} >= ${daysAgoSql(180 + lookbackDays)}) OR ('{{timeRange}}' = '365d' AND ${dateExpr} >= ${daysAgoSql(365 + lookbackDays)}))`;
@@ -121,11 +150,14 @@ const DASHBOARD_TIME_RANGE_FILTER = dashboardTimeRangeFilter();
 const DASHBOARD_EVENT_DATE_RANGE_FILTER =
   dashboardTimeRangeFilter("event_date");
 const DASHBOARD_WAU_BASE_RANGE_FILTER = dashboardLookbackTimeRangeFilter(
-  LOCAL_EVENT_DATE_SQL,
+  EVENT_DATE_FILTER_SQL,
   6,
 );
 const DASHBOARD_EMAIL_FILTER =
   "('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))";
+const SIGNED_IN_ACTIVITY_KEY_SQL = USER_KEY_SQL;
+const SIGNED_IN_ACTIVITY_FILTER = `event_name = 'session status' AND signed_in = 'true' AND ${SIGNED_IN_ACTIVITY_KEY_SQL} IS NOT NULL`;
+const SIGNED_IN_PRODUCT_ACTIVITY_FILTER = `${SIGNED_IN_ACTIVITY_FILTER} AND ${PRODUCT_ACTIVITY_TEMPLATE_FILTER}`;
 export const FIRST_PARTY_DASHBOARD_FILTERS: FirstPartyDashboardFilter[] = [
   {
     id: "timeRange",
@@ -166,13 +198,13 @@ export function usesFirstPartyDashboardFilters(sql: string): boolean {
 }
 
 const TOTAL_SIGNUPS_SQL = `SELECT COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER}`;
-const SIGNUPS_OVER_TIME_SQL = `WITH offsets AS (SELECT (ROW_NUMBER() OVER (ORDER BY timestamp) - 1)::int AS n FROM analytics_events LIMIT 800), signup_events AS (SELECT substr(timestamp, 1, 10) AS date, ${TEMPLATE_EXPR} AS template FROM analytics_events WHERE event_name = 'signup' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER}), bounds AS (SELECT MIN(date::date) AS start_date, MAX(date::date) AS end_date FROM signup_events), dates AS (SELECT to_char(bounds.start_date + offsets.n, 'YYYY-MM-DD') AS date FROM bounds CROSS JOIN offsets WHERE bounds.start_date IS NOT NULL AND bounds.start_date + offsets.n <= bounds.end_date), templates AS (SELECT DISTINCT template FROM signup_events), daily AS (SELECT date, template, COUNT(*) AS count FROM signup_events GROUP BY date, template) SELECT dates.date, templates.template, COALESCE(daily.count, 0) AS count FROM dates CROSS JOIN templates LEFT JOIN daily ON daily.date = dates.date AND daily.template = templates.template ORDER BY dates.date, templates.template`;
-const RETENTION_OVER_TIME_SQL = `WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_EMAIL_FILTER}), first_seen AS (SELECT user_key, MIN(event_date) AS cohort_date FROM base GROUP BY user_key), cohorts AS (SELECT user_key, cohort_date FROM first_seen WHERE cohort_date <= ${daysAgoSql(7)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_sizes AS (SELECT cohort_date AS date, COUNT(DISTINCT user_key) AS users FROM cohorts GROUP BY cohort_date), periods AS (SELECT '1d retention' AS period UNION ALL SELECT '7d retention' AS period), retained AS (SELECT c.cohort_date AS date, '1d retention' AS period, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.event_date = to_char(c.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD') GROUP BY c.cohort_date UNION ALL SELECT c.cohort_date AS date, '7d retention' AS period, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.event_date = to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY c.cohort_date) SELECT cs.date, p.period, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs CROSS JOIN periods p LEFT JOIN retained r ON r.date = cs.date AND r.period = p.period ORDER BY cs.date, p.period`;
-const ONE_DAY_RETENTION_BY_TEMPLATE_SQL = `WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, ${TEMPLATE_EXPR} AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_TEMPLATE_FILTER}), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= ${daysAgoSql(1)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_sizes AS (SELECT cohort_date AS date, template, COUNT(DISTINCT user_key) AS users FROM cohorts GROUP BY cohort_date, template), retained AS (SELECT c.cohort_date AS date, c.template, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.template = c.template AND b.event_date = to_char(c.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD') GROUP BY c.cohort_date, c.template) SELECT cs.date, cs.template, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.date = cs.date AND r.template = cs.template ORDER BY cs.date, cs.template`;
-const SEVEN_DAY_RETENTION_BY_TEMPLATE_SQL = `WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, ${TEMPLATE_EXPR} AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_TEMPLATE_FILTER}), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= ${daysAgoSql(7)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_sizes AS (SELECT cohort_date AS date, template, COUNT(DISTINCT user_key) AS users FROM cohorts GROUP BY cohort_date, template), retained AS (SELECT c.cohort_date AS date, c.template, COUNT(DISTINCT c.user_key) AS retained FROM cohorts c JOIN base b ON b.user_key = c.user_key AND b.template = c.template AND b.event_date = to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY c.cohort_date, c.template) SELECT cs.date, cs.template, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.date = cs.date AND r.template = cs.template ORDER BY cs.date, cs.template`;
+const SIGNUPS_OVER_TIME_SQL = `WITH offsets AS (SELECT (ROW_NUMBER() OVER (ORDER BY ${EVENT_DATE_SQL}) - 1)::int AS n FROM analytics_events LIMIT 800), signup_events AS (SELECT ${EVENT_DATE_SQL} AS date, ${TEMPLATE_EXPR} AS template FROM analytics_events WHERE event_name = 'signup' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER}), bounds AS (SELECT MIN(date::date) AS start_date, MAX(date::date) AS end_date FROM signup_events), dates AS (SELECT to_char(bounds.start_date + offsets.n, 'YYYY-MM-DD') AS date FROM bounds CROSS JOIN offsets WHERE bounds.start_date IS NOT NULL AND bounds.start_date + offsets.n <= bounds.end_date), templates AS (SELECT DISTINCT template FROM signup_events), daily AS (SELECT date, template, COUNT(*) AS count FROM signup_events GROUP BY date, template) SELECT dates.date, templates.template, COALESCE(daily.count, 0) AS count FROM dates CROSS JOIN templates LEFT JOIN daily ON daily.date = dates.date AND daily.template = templates.template ORDER BY dates.date, templates.template`;
+const RETENTION_OVER_TIME_SQL = `WITH base AS (SELECT ${SIGNED_IN_ACTIVITY_KEY_SQL} AS user_key, ${EVENT_DATE_SQL} AS event_date, user_id FROM analytics_events WHERE ${SIGNED_IN_PRODUCT_ACTIVITY_FILTER} AND ${DASHBOARD_EMAIL_FILTER}), first_seen AS (SELECT user_key, MIN(event_date) AS cohort_date FROM base GROUP BY user_key), anchor_dates AS (SELECT DISTINCT cohort_date AS date FROM first_seen WHERE cohort_date <= ${daysAgoSql(7)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_windows AS (SELECT a.date, f.user_key, f.cohort_date FROM anchor_dates a JOIN first_seen f ON f.cohort_date >= ${rollingWindowStartSql()} AND f.cohort_date <= a.date), cohort_sizes AS (SELECT date, COUNT(DISTINCT user_key) AS users FROM cohort_windows GROUP BY date), periods AS (SELECT '1d retention' AS period UNION ALL SELECT '7d retention' AS period), retained AS (SELECT cw.date, '1d retention' AS period, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.event_date = to_char(cw.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD') GROUP BY cw.date UNION ALL SELECT cw.date, '7d retention' AS period, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.event_date = to_char(cw.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY cw.date) SELECT cs.date, p.period, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs CROSS JOIN periods p LEFT JOIN retained r ON r.date = cs.date AND r.period = p.period WHERE cs.users >= ${RETENTION_MIN_COHORT_SIZE} ORDER BY cs.date, p.period`;
+const ONE_DAY_RETENTION_BY_TEMPLATE_SQL = `WITH base AS (SELECT ${SIGNED_IN_ACTIVITY_KEY_SQL} AS user_key, ${TEMPLATE_EXPR} AS template, ${EVENT_DATE_SQL} AS event_date, user_id FROM analytics_events WHERE ${SIGNED_IN_ACTIVITY_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_PRODUCT_ACTIVITY_TEMPLATE_FILTER}), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), anchor_dates AS (SELECT DISTINCT cohort_date AS date, template FROM first_seen WHERE cohort_date <= ${daysAgoSql(1)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_windows AS (SELECT a.date, a.template, f.user_key, f.cohort_date FROM anchor_dates a JOIN first_seen f ON f.template = a.template AND f.cohort_date >= ${rollingWindowStartSql()} AND f.cohort_date <= a.date), cohort_sizes AS (SELECT date, template, COUNT(DISTINCT user_key) AS users FROM cohort_windows GROUP BY date, template), retained AS (SELECT cw.date, cw.template, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.template = cw.template AND b.event_date = to_char(cw.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD') GROUP BY cw.date, cw.template) SELECT cs.date, cs.template, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.date = cs.date AND r.template = cs.template WHERE cs.users >= ${RETENTION_MIN_COHORT_SIZE} ORDER BY cs.date, cs.template`;
+const SEVEN_DAY_RETENTION_BY_TEMPLATE_SQL = `WITH base AS (SELECT ${SIGNED_IN_ACTIVITY_KEY_SQL} AS user_key, ${TEMPLATE_EXPR} AS template, ${EVENT_DATE_SQL} AS event_date, user_id FROM analytics_events WHERE ${SIGNED_IN_ACTIVITY_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_PRODUCT_ACTIVITY_TEMPLATE_FILTER}), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), anchor_dates AS (SELECT DISTINCT cohort_date AS date, template FROM first_seen WHERE cohort_date <= ${daysAgoSql(7)} AND ${dashboardTimeRangeFilter("cohort_date")}), cohort_windows AS (SELECT a.date, a.template, f.user_key, f.cohort_date FROM anchor_dates a JOIN first_seen f ON f.template = a.template AND f.cohort_date >= ${rollingWindowStartSql()} AND f.cohort_date <= a.date), cohort_sizes AS (SELECT date, template, COUNT(DISTINCT user_key) AS users FROM cohort_windows GROUP BY date, template), retained AS (SELECT cw.date, cw.template, COUNT(DISTINCT cw.user_key) AS retained FROM cohort_windows cw JOIN base b ON b.user_key = cw.user_key AND b.template = cw.template AND b.event_date = to_char(cw.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD') GROUP BY cw.date, cw.template) SELECT cs.date, cs.template, COALESCE(r.retained, 0) AS retained_users, cs.users AS cohort_users, COALESCE(r.retained::float / NULLIF(cs.users, 0), 0) AS rate FROM cohort_sizes cs LEFT JOIN retained r ON r.date = cs.date AND r.template = cs.template WHERE cs.users >= ${RETENTION_MIN_COHORT_SIZE} ORDER BY cs.date, cs.template`;
 const SIGNUPS_BY_TEMPLATE_SQL = `SELECT ${TEMPLATE_EXPR} AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${TEMPLATE_EXPR} ORDER BY count DESC`;
-const DAU_BY_TEMPLATE_SQL = `SELECT substr(timestamp, 1, 10) AS date, ${TEMPLATE_EXPR} AS template, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_TEMPLATE_FILTER} GROUP BY substr(timestamp, 1, 10), ${TEMPLATE_EXPR} ORDER BY date, template`;
-const WAU_BY_TEMPLATE_SQL = `WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, ${TEMPLATE_EXPR} AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_TEMPLATE_FILTER} AND ${DASHBOARD_WAU_BASE_RANGE_FILTER}), days AS (SELECT DISTINCT event_date AS date FROM base WHERE ${DASHBOARD_EVENT_DATE_RANGE_FILTER}) SELECT d.date, b.template, COUNT(DISTINCT b.user_key) AS users FROM days d JOIN base b ON b.event_date >= to_char(d.date::date - INTERVAL '6 days', 'YYYY-MM-DD') AND b.event_date <= d.date GROUP BY d.date, b.template ORDER BY d.date, b.template`;
+const DAU_BY_TEMPLATE_SQL = `SELECT ${EVENT_DATE_SQL} AS date, ${TEMPLATE_EXPR} AS template, COUNT(DISTINCT ${SIGNED_IN_ACTIVITY_KEY_SQL}) AS visitors FROM analytics_events WHERE ${SIGNED_IN_ACTIVITY_FILTER} AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_PRODUCT_ACTIVITY_TEMPLATE_FILTER} GROUP BY ${EVENT_DATE_SQL}, ${TEMPLATE_EXPR} ORDER BY date, template`;
+const WAU_BY_TEMPLATE_SQL = `WITH base AS (SELECT ${SIGNED_IN_ACTIVITY_KEY_SQL} AS visitor_key, ${TEMPLATE_EXPR} AS template, ${EVENT_DATE_SQL} AS event_date, user_id FROM analytics_events WHERE ${SIGNED_IN_ACTIVITY_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND ${KNOWN_PRODUCT_ACTIVITY_TEMPLATE_FILTER} AND ${DASHBOARD_WAU_BASE_RANGE_FILTER}), days AS (SELECT DISTINCT event_date AS date FROM base WHERE ${DASHBOARD_EVENT_DATE_RANGE_FILTER}) SELECT d.date, b.template, COUNT(DISTINCT b.visitor_key) AS visitors FROM days d JOIN base b ON b.event_date >= to_char(d.date::date - INTERVAL '6 days', 'YYYY-MM-DD') AND b.event_date <= d.date GROUP BY d.date, b.template ORDER BY d.date, b.template`;
 
 /**
  * Catalog entries. Order here is the default panel order when a caller passes
@@ -259,7 +291,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: false,
     buildSql: fixed(
-      "SELECT substr(timestamp, 1, 10) AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'session status' GROUP BY substr(timestamp, 1, 10) ORDER BY date",
+      `SELECT ${EVENT_DATE_SQL} AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'session status' GROUP BY ${EVENT_DATE_SQL} ORDER BY date`,
     ),
     config: { xKey: "date", yKey: "count", color: "#10b981" },
   },
@@ -339,7 +371,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -361,7 +393,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -376,14 +408,14 @@ const ENTRIES: FirstPartyMetric[] = [
     },
   },
   {
-    key: "demo-clicks-by-template",
+    key: "demo-clicks-over-time",
     title: "Try-Demo Clicks Over Time",
     chartType: "area",
     source: "first-party",
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -405,7 +437,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -427,7 +459,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -453,7 +485,7 @@ const ENTRIES: FirstPartyMetric[] = [
     // Browser telemetry emits explicit `pageview` events with URL context, so
     // keep pageview panels scoped to that event instead of all tracked events.
     buildSql: fixed(
-      `SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY date, template`,
+      `SELECT ${EVENT_DATE_SQL} AS date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${EVENT_DATE_SQL}, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY date, template`,
     ),
     config: {
       xKey: "date",
@@ -476,7 +508,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `WITH pageviews AS (SELECT COALESCE(CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') END, NULLIF(url, ''), NULLIF(path, ''), 'unknown') AS url, CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(path, '') IS NOT NULL AND substr(path, 1, 1) = '/' AND substr(path, 1, 2) != '//' THEN path ELSE '' END AS href, COUNT(*) AS views, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users, MAX(substr(timestamp, 1, 10)) AS last_seen FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY 1, 2) SELECT url, views, users, last_seen, href FROM pageviews ORDER BY views DESC LIMIT 25`,
+      `WITH pageviews AS (SELECT COALESCE(CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') END, NULLIF(url, ''), NULLIF(path, ''), 'unknown') AS url, CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(path, '') IS NOT NULL AND substr(path, 1, 1) = '/' AND substr(path, 1, 2) != '//' THEN path ELSE '' END AS href, COUNT(*) AS views, COUNT(DISTINCT ${USER_KEY_SQL}) AS users, MAX(${EVENT_DATE_SQL}) AS last_seen FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY 1, 2) SELECT url, views, users, last_seen, href FROM pageviews ORDER BY views DESC LIMIT 25`,
     ),
     config: {
       description:
@@ -500,7 +532,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `WITH raw_referrers AS (SELECT COALESCE(NULLIF(referrer, ''), NULLIF(properties::jsonb ->> 'referrer', ''), NULLIF(properties::jsonb ->> 'landing_referrer', '')) AS raw_referrer, NULLIF(hostname, '') AS page_host, COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER}), referrer_domains AS (SELECT lower(CASE WHEN lower(raw_referrer) LIKE 'http://%' OR lower(raw_referrer) LIKE 'https://%' THEN split_part(split_part(split_part(raw_referrer, '://', 2), '/', 1), chr(63), 1) WHEN raw_referrer LIKE '//%' THEN split_part(split_part(substr(raw_referrer, 3), '/', 1), chr(63), 1) ELSE split_part(split_part(raw_referrer, '/', 1), chr(63), 1) END) AS referrer_domain, lower(page_host) AS page_host, user_key FROM raw_referrers WHERE raw_referrer IS NOT NULL) SELECT referrer_domain, COUNT(*) AS visits, COUNT(DISTINCT user_key) AS users FROM referrer_domains WHERE referrer_domain <> '' AND (page_host IS NULL OR referrer_domain <> page_host) GROUP BY referrer_domain ORDER BY visits DESC LIMIT 20`,
+      `WITH raw_referrers AS (SELECT COALESCE(NULLIF(referrer, ''), NULLIF(properties::jsonb ->> 'referrer', ''), NULLIF(properties::jsonb ->> 'landing_referrer', '')) AS raw_referrer, NULLIF(hostname, '') AS page_host, ${USER_KEY_SQL} AS user_key FROM analytics_events WHERE event_name = 'pageview' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER}), referrer_domains AS (SELECT lower(CASE WHEN lower(raw_referrer) LIKE 'http://%' OR lower(raw_referrer) LIKE 'https://%' THEN split_part(split_part(split_part(raw_referrer, '://', 2), '/', 1), chr(63), 1) WHEN raw_referrer LIKE '//%' THEN split_part(split_part(substr(raw_referrer, 3), '/', 1), chr(63), 1) ELSE split_part(split_part(raw_referrer, '/', 1), chr(63), 1) END) AS referrer_domain, lower(page_host) AS page_host, user_key FROM raw_referrers WHERE raw_referrer IS NOT NULL) SELECT referrer_domain, COUNT(*) AS visits, COUNT(DISTINCT user_key) AS users FROM referrer_domains WHERE referrer_domain <> '' AND (page_host IS NULL OR referrer_domain <> page_host) GROUP BY referrer_domain ORDER BY visits DESC LIMIT 20`,
     ),
     config: {
       description:
@@ -522,7 +554,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: false,
     buildSql: fixed(
-      `WITH clip_events AS (SELECT COALESCE(NULLIF(properties::jsonb ->> 'recording_id', ''), NULLIF(path, ''), NULLIF(url, ''), 'unknown') AS clip_key, CASE WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN NULLIF(path, '') LIKE '/%' THEN 'https://clips.agent-native.com' || path ELSE '' END AS href, user_id, anonymous_id, timestamp FROM analytics_events WHERE event_name = 'share_view' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND COALESCE(NULLIF(properties::jsonb ->> 'surface', ''), 'clip') = 'clip'), clip_views AS (SELECT clip_key, COALESCE(MAX(NULLIF(href, '')), clip_key) AS href, COUNT(*) AS views, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users, MAX(substr(timestamp, 1, 10)) AS last_seen FROM clip_events GROUP BY clip_key) SELECT CASE WHEN lower(COALESCE(href, '')) LIKE 'http://%' OR lower(COALESCE(href, '')) LIKE 'https://%' THEN href ELSE clip_key END AS clip, views, users, last_seen, href FROM clip_views ORDER BY views DESC LIMIT 25`,
+      `WITH clip_events AS (SELECT COALESCE(NULLIF(properties::jsonb ->> 'recording_id', ''), NULLIF(path, ''), NULLIF(url, ''), 'unknown') AS clip_key, CASE WHEN lower(COALESCE(NULLIF(url, ''), '')) LIKE 'http://%' OR lower(COALESCE(NULLIF(url, ''), '')) LIKE 'https://%' THEN url WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN NULLIF(path, '') LIKE '/%' THEN 'https://clips.agent-native.com' || path ELSE '' END AS href, ${USER_KEY_SQL} AS user_key, ${EVENT_DATE_SQL} AS event_date FROM analytics_events WHERE event_name = 'share_view' AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} AND COALESCE(NULLIF(properties::jsonb ->> 'surface', ''), 'clip') = 'clip'), clip_views AS (SELECT clip_key, COALESCE(MAX(NULLIF(href, '')), clip_key) AS href, COUNT(*) AS views, COUNT(DISTINCT user_key) AS users, MAX(event_date) AS last_seen FROM clip_events GROUP BY clip_key) SELECT CASE WHEN lower(COALESCE(href, '')) LIKE 'http://%' OR lower(COALESCE(href, '')) LIKE 'https://%' THEN href ELSE clip_key END AS clip, views, users, last_seen, href FROM clip_views ORDER BY views DESC LIMIT 25`,
     ),
     config: {
       description: "Most-viewed shared Clips pages in the selected time range.",
@@ -539,24 +571,24 @@ const ENTRIES: FirstPartyMetric[] = [
   },
   {
     key: "repeat-users",
-    title: "Repeat Users",
+    title: "Repeat Signed-In Visitors",
     chartType: "metric",
     source: "first-party",
     width: 1,
     windowed: false,
     buildSql: fixed(
-      `WITH user_days AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, COUNT(DISTINCT substr(timestamp, 1, 10)) AS active_days FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) SELECT COUNT(*) AS count FROM user_days WHERE active_days >= 2`,
+      `WITH user_days AS (SELECT ${SIGNED_IN_ACTIVITY_KEY_SQL} AS user_key, COUNT(DISTINCT ${EVENT_DATE_SQL}) AS active_days FROM analytics_events WHERE ${SIGNED_IN_PRODUCT_ACTIVITY_FILTER} AND ${DASHBOARD_TIME_RANGE_FILTER} AND ${DASHBOARD_EMAIL_FILTER} GROUP BY ${SIGNED_IN_ACTIVITY_KEY_SQL}) SELECT COUNT(*) AS count FROM user_days WHERE active_days >= 2`,
     ),
     config: {
       yKey: "count",
       yFormatter: "number",
       description:
-        "Distinct users with activity on at least two days in the selected time range. Uses user_id first, then anonymous_id.",
+        "Signed-in browser identities with non-docs app session activity on at least two days in the selected time range.",
     },
   },
   {
     key: "retention-over-time",
-    title: "1d / 7d Retention Over Time",
+    title: "7d Rolling Signed-In Retention",
     chartType: "line",
     source: "first-party",
     width: 3,
@@ -573,12 +605,12 @@ const ENTRIES: FirstPartyMetric[] = [
       },
       colors: ["#10b981", "#8b5cf6"],
       description:
-        "First-seen daily cohorts in the selected range. Cohorts must be at least seven days old so both lines are mature.",
+        "Trailing 7-day first-seen signed-in app session cohorts, keyed by browser identity. Docs traffic is excluded; windows under 5 identities are hidden.",
     },
   },
   {
     key: "one-day-retention-by-template",
-    title: "1d Retention by Template",
+    title: "7d Rolling 1d Signed-In Retention by Template",
     chartType: "line",
     source: "first-party",
     width: 2,
@@ -594,12 +626,12 @@ const ENTRIES: FirstPartyMetric[] = [
         valueKey: "rate",
       },
       description:
-        "Per-template first-seen cohorts in the selected range, excluding unassigned telemetry. A user is retained when they return to the same template the next day.",
+        "Trailing 7-day per-template signed-in app session cohorts. Docs traffic is excluded; a browser identity is retained when it returns signed in to the same template the next day. Windows under 5 identities are hidden.",
     },
   },
   {
     key: "seven-day-retention-by-template",
-    title: "7d Retention by Template",
+    title: "7d Rolling 7d Signed-In Retention by Template",
     chartType: "line",
     source: "first-party",
     width: 2,
@@ -615,12 +647,12 @@ const ENTRIES: FirstPartyMetric[] = [
         valueKey: "rate",
       },
       description:
-        "Per-template first-seen cohorts in the selected range, excluding unassigned telemetry. A user is retained when they return to the same template seven days later.",
+        "Trailing 7-day per-template signed-in app session cohorts. Docs traffic is excluded; a browser identity is retained when it returns signed in to the same template seven days later. Windows under 5 identities are hidden.",
     },
   },
   {
     key: "dau-over-time",
-    title: "DAU by Template",
+    title: "Signed-In Daily Active Visitors by Template",
     chartType: "area",
     source: "first-party",
     width: 2,
@@ -628,21 +660,21 @@ const ENTRIES: FirstPartyMetric[] = [
     buildSql: fixed(DAU_BY_TEMPLATE_SQL),
     config: {
       xKey: "date",
-      yKey: "users",
+      yKey: "visitors",
       yFormatter: "number",
       pivot: {
         xKey: "date",
         seriesKey: "template",
-        valueKey: "users",
+        valueKey: "visitors",
       },
       stacked: true,
       description:
-        "Distinct active users per day in the selected time range, stacked by inferred template/app. Unassigned telemetry is excluded.",
+        "Distinct signed-in browser identities per day, stacked by inferred template/app. Docs traffic is excluded. This is signed-in activity, not true account-level DAU, until session telemetry includes account identity.",
     },
   },
   {
     key: "wau-over-time",
-    title: "WAU by Template",
+    title: "Signed-In Weekly Active Visitors by Template",
     chartType: "area",
     source: "first-party",
     width: 2,
@@ -650,16 +682,16 @@ const ENTRIES: FirstPartyMetric[] = [
     buildSql: fixed(WAU_BY_TEMPLATE_SQL),
     config: {
       xKey: "date",
-      yKey: "users",
+      yKey: "visitors",
       yFormatter: "number",
       pivot: {
         xKey: "date",
         seriesKey: "template",
-        valueKey: "users",
+        valueKey: "visitors",
       },
       stacked: true,
       description:
-        "Trailing 7-day distinct active users for each active date in the selected time range, stacked by inferred template/app. Unassigned telemetry is excluded.",
+        "Trailing 7-day distinct signed-in browser identities for each active date, stacked by inferred template/app. Docs traffic is excluded. This is signed-in activity, not true account-level WAU, until session telemetry includes account identity.",
     },
   },
 
@@ -672,7 +704,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '30 days' AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct'",
+      `SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(30)} AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct'`,
     ),
     config: {
       yKey: "count",
@@ -689,7 +721,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT CASE WHEN COUNT(*) = 0 THEN 0 ELSE 1.0 * COUNT(*) FILTER (WHERE properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct') / COUNT(*) END AS rate FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '30 days'",
+      `SELECT CASE WHEN COUNT(*) = 0 THEN 0 ELSE 1.0 * COUNT(*) FILTER (WHERE properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct') / COUNT(*) END AS rate FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(30)}`,
     ),
     config: {
       yKey: "rate",
@@ -706,7 +738,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '30 days' AND properties::jsonb ->> 'referral_source' = 'clip_share'",
+      `SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(30)} AND properties::jsonb ->> 'referral_source' = 'clip_share'`,
     ),
     config: {
       yKey: "count",
@@ -722,7 +754,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') AS referral_source, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days' GROUP BY COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') ORDER BY count DESC LIMIT 20",
+      `SELECT COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') AS referral_source, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)} GROUP BY COALESCE(NULLIF(properties::jsonb ->> 'referral_source', ''), 'direct') ORDER BY count DESC LIMIT 20`,
     ),
     config: {
       xKey: "referral_source",
@@ -740,7 +772,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: true,
     buildSql: windowed(
-      "SELECT substr(timestamp, 1, 10) AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days' AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct' GROUP BY substr(timestamp, 1, 10) ORDER BY date",
+      `SELECT ${EVENT_DATE_SQL} AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)} AND properties::jsonb ->> 'referral_source' IS NOT NULL AND properties::jsonb ->> 'referral_source' <> '' AND properties::jsonb ->> 'referral_source' <> 'direct' GROUP BY ${EVENT_DATE_SQL} ORDER BY date`,
     ),
     config: {
       xKey: "date",
@@ -757,7 +789,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT properties::jsonb ->> 'referrer_user' AS referrer_user, COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days' AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '' GROUP BY properties::jsonb ->> 'referrer_user' ORDER BY signups DESC LIMIT 20",
+      `SELECT properties::jsonb ->> 'referrer_user' AS referrer_user, COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)} AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '' GROUP BY properties::jsonb ->> 'referrer_user' ORDER BY signups DESC LIMIT 20`,
     ),
     config: {
       description:
@@ -776,7 +808,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 2,
     windowed: true,
     buildSql: windowed(
-      "SELECT 'Share views' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_view' AND timestamp::timestamptz >= now() - interval '30 days' UNION ALL SELECT 'CTA clicks' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_cta_click' AND timestamp::timestamptz >= now() - interval '30 days' UNION ALL SELECT 'Clip-share signups' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '30 days' AND properties::jsonb ->> 'referral_source' = 'clip_share'",
+      `SELECT 'Share views' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_view' AND ${windowStartFilter(30)} UNION ALL SELECT 'CTA clicks' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'share_cta_click' AND ${windowStartFilter(30)} UNION ALL SELECT 'Clip-share signups' AS stage, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(30)} AND properties::jsonb ->> 'referral_source' = 'clip_share'`,
     ),
     config: {
       xKey: "stage",
@@ -794,7 +826,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COALESCE(COUNT(*) FILTER (WHERE recent.auth_user_id IN (SELECT properties::jsonb ->> 'referrer_user' FROM analytics_events WHERE event_name = 'signup' AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''))::float / NULLIF(COUNT(*), 0), 0) AS rate FROM (SELECT DISTINCT properties::jsonb ->> 'auth_user_id' AS auth_user_id FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days' AND properties::jsonb ->> 'auth_user_id' IS NOT NULL AND properties::jsonb ->> 'auth_user_id' <> '') AS recent",
+      `SELECT COALESCE(COUNT(*) FILTER (WHERE recent.auth_user_id IN (SELECT properties::jsonb ->> 'referrer_user' FROM analytics_events WHERE event_name = 'signup' AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''))::float / NULLIF(COUNT(*), 0), 0) AS rate FROM (SELECT DISTINCT properties::jsonb ->> 'auth_user_id' AS auth_user_id FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)} AND properties::jsonb ->> 'auth_user_id' IS NOT NULL AND properties::jsonb ->> 'auth_user_id' <> '') AS recent`,
     ),
     config: {
       yKey: "rate",
@@ -811,7 +843,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COALESCE(COUNT(*) FILTER (WHERE properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '')::float / NULLIF(COUNT(DISTINCT properties::jsonb ->> 'auth_user_id'), 0), 0) AS k FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days'",
+      `SELECT COALESCE(COUNT(*) FILTER (WHERE properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> '')::float / NULLIF(COUNT(DISTINCT properties::jsonb ->> 'auth_user_id'), 0), 0) AS k FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)}`,
     ),
     config: {
       yKey: "k",
@@ -828,7 +860,7 @@ const ENTRIES: FirstPartyMetric[] = [
     width: 1,
     windowed: true,
     buildSql: windowed(
-      "SELECT COUNT(DISTINCT properties::jsonb ->> 'referrer_user') AS count FROM analytics_events WHERE event_name = 'signup' AND timestamp::timestamptz >= now() - interval '90 days' AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''",
+      `SELECT COUNT(DISTINCT properties::jsonb ->> 'referrer_user') AS count FROM analytics_events WHERE event_name = 'signup' AND ${windowStartFilter(90)} AND properties::jsonb ->> 'referrer_user' IS NOT NULL AND properties::jsonb ->> 'referrer_user' <> ''`,
     ),
     config: {
       yKey: "count",