@agent-native/core 0.72.3 → 0.73.0

package/corpus/templates/analytics/seeds/dashboards/agent-native-templates-first-party.json

@@ -1,18 +1,45 @@
 {
   "name": "Agent Native Templates (First-party)",
   "description": "Template engagement and per-app activity recorded through analytics.agent-native.com/track. Source: first-party analytics_events.",
+  "filters": [
+    {
+      "id": "timeRange",
+      "type": "select",
+      "label": "Time range",
+      "default": "90d",
+      "options": [
+        { "value": "7d", "label": "Last 7 days" },
+        { "value": "30d", "label": "Last 30 days" },
+        { "value": "90d", "label": "Last 90 days" },
+        { "value": "180d", "label": "Last 180 days" },
+        { "value": "365d", "label": "Last 365 days" },
+        { "value": "all", "label": "All time" }
+      ]
+    },
+    {
+      "id": "emailFilter",
+      "type": "select",
+      "label": "Email filter",
+      "default": "all",
+      "options": [
+        { "value": "all", "label": "All users" },
+        { "value": "exclude_builder", "label": "Exclude @builder.io" },
+        { "value": "only_builder", "label": "Only @builder.io" }
+      ]
+    }
+  ],
   "panels": [
     {
       "id": "total-signups",
-      "title": "Signups",
+      "title": "Total Signups",
       "chartType": "metric",
       "source": "first-party",
       "width": 1,
-      "sql": "SELECT COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup'",
+      "sql": "SELECT COUNT(*) AS signups FROM analytics_events WHERE event_name = 'signup' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))",
       "config": {
-        "yKey": "count",
+        "yKey": "signups",
         "yFormatter": "number",
-        "description": "Better Auth user creation events from all Agent Native templates"
+        "description": "Total signup events in the selected time range."
       }
     },
     {
@@ -21,12 +48,18 @@
       "chartType": "area",
       "source": "first-party",
       "width": 2,
-      "sql": "SELECT substr(timestamp, 1, 10) AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' GROUP BY substr(timestamp, 1, 10) ORDER BY date",
+      "sql": "WITH offsets AS (SELECT (ROW_NUMBER() OVER (ORDER BY timestamp) - 1)::int AS n FROM analytics_events LIMIT 800), signup_events AS (SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template FROM analytics_events WHERE event_name = 'signup' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), bounds AS (SELECT MIN(date::date) AS start_date, MAX(date::date) AS end_date FROM signup_events), dates AS (SELECT to_char(bounds.start_date + offsets.n, 'YYYY-MM-DD') AS date FROM bounds CROSS JOIN offsets WHERE bounds.start_date IS NOT NULL AND bounds.start_date + offsets.n <= bounds.end_date), templates AS (SELECT DISTINCT template FROM signup_events), daily AS (SELECT date, template, COUNT(*) AS count FROM signup_events GROUP BY date, template) SELECT dates.date, templates.template, COALESCE(daily.count, 0) AS count FROM dates CROSS JOIN templates LEFT JOIN daily ON daily.date = dates.date AND daily.template = templates.template ORDER BY dates.date, templates.template",
       "config": {
         "xKey": "date",
         "yKey": "count",
-        "color": "#8b5cf6",
-        "description": "Daily signup events across all Agent Native templates"
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "count"
+        },
+        "stacked": true,
+        "description": "Daily signup events stacked by inferred template/app."
       }
     },
     {
@@ -34,13 +67,14 @@
       "title": "Signups by Template",
       "chartType": "bar",
       "source": "first-party",
-      "width": 1,
-      "sql": "SELECT COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' GROUP BY COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY count DESC LIMIT 20",
+      "width": 2,
+      "sql": "SELECT COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'signup' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') ORDER BY count DESC",
       "config": {
         "xKey": "template",
         "yKey": "count",
-        "color": "#8b5cf6",
-        "description": "Signup events grouped by inferred template/app"
+        "yFormatter": "number",
+        "color": "var(--brand-purple)",
+        "description": "Signup events grouped by inferred template/app."
       }
     },
     {
@@ -88,63 +122,75 @@
       "chartType": "area",
       "source": "first-party",
       "width": 2,
-      "sql": "SELECT substr(timestamp, 1, 10) AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' GROUP BY substr(timestamp, 1, 10) ORDER BY date",
+      "sql": "SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
       "config": {
         "xKey": "date",
         "yKey": "count",
-        "color": "var(--brand-blue)"
-      }
-    },
-    {
-      "id": "clicks-by-template",
-      "title": "Clicks by Template",
-      "chartType": "bar",
-      "source": "first-party",
-      "width": 1,
-      "sql": "SELECT COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click template' GROUP BY COALESCE(NULLIF(template, ''), 'unknown') ORDER BY count DESC LIMIT 20",
-      "config": {
-        "xKey": "template",
-        "yKey": "count",
-        "color": "var(--brand-blue)"
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "count"
+        },
+        "stacked": true
       }
     },
     {
-      "id": "demo-clicks-by-template",
-      "title": "Try-Demo Clicks by Template",
-      "chartType": "bar",
+      "id": "demo-clicks-over-time",
+      "title": "Try-Demo Clicks Over Time",
+      "chartType": "area",
       "source": "first-party",
-      "width": 1,
-      "sql": "SELECT COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' GROUP BY COALESCE(NULLIF(template, ''), 'unknown') ORDER BY count DESC LIMIT 20",
+      "width": 2,
+      "sql": "SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'click try demo' GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
       "config": {
-        "xKey": "template",
+        "xKey": "date",
         "yKey": "count",
-        "color": "var(--brand-teal)"
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "count"
+        },
+        "stacked": true
       }
     },
     {
-      "id": "cli-copies-by-template",
-      "title": "CLI Copies by Template",
-      "chartType": "bar",
+      "id": "cli-copies-over-time",
+      "title": "CLI Copies Over Time",
+      "chartType": "area",
       "source": "first-party",
-      "width": 1,
-      "sql": "SELECT COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' GROUP BY COALESCE(NULLIF(template, ''), 'unknown') ORDER BY count DESC LIMIT 20",
+      "width": 2,
+      "sql": "SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), 'unknown') ORDER BY date, template",
       "config": {
-        "xKey": "template",
+        "xKey": "date",
         "yKey": "count",
-        "color": "#06b6d4"
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "count"
+        },
+        "stacked": true
       }
     },
     {
-      "id": "cli-copies-over-time",
-      "title": "CLI Copies Over Time",
+      "id": "pageviews-over-time",
+      "title": "Pageviews Over Time",
       "chartType": "area",
       "source": "first-party",
       "width": 2,
-      "sql": "SELECT substr(timestamp, 1, 10) AS date, COUNT(*) AS count FROM analytics_events WHERE event_name = 'copy cli command' GROUP BY substr(timestamp, 1, 10) ORDER BY date",
+      "sql": "SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(*) AS count FROM analytics_events WHERE event_name = 'pageview' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY date, template",
       "config": {
         "xKey": "date",
         "yKey": "count",
-        "color": "#06b6d4"
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "count"
+        },
+        "stacked": true,
+        "description": "Pageview events per day stacked by inferred template/app."
       }
     },
     {
@@ -188,6 +234,172 @@
         "color": "#10b981"
       }
     },
+    {
+      "id": "top-visited-urls",
+      "title": "Top Visited URLs",
+      "chartType": "table",
+      "source": "first-party",
+      "width": 2,
+      "sql": "WITH pageviews AS (SELECT COALESCE(CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') END, NULLIF(url, ''), NULLIF(path, ''), 'unknown') AS url, CASE WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN NULLIF(url, '') LIKE 'http%' THEN url ELSE COALESCE(NULLIF(url, ''), NULLIF(path, ''), '') END AS href, COUNT(*) AS views, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users, MAX(substr(timestamp, 1, 10)) AS last_seen FROM analytics_events WHERE event_name = 'pageview' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY 1, 2) SELECT url, views, users, last_seen, href FROM pageviews ORDER BY views DESC LIMIT 25",
+      "config": {
+        "description": "Most-viewed URLs in the selected time range. Links open in a new tab.",
+        "sortable": true,
+        "limit": 25,
+        "columns": [
+          { "key": "url", "label": "URL", "format": "link", "linkKey": "href" },
+          { "key": "views", "label": "Views", "format": "number" },
+          { "key": "users", "label": "Users", "format": "number" },
+          { "key": "last_seen", "label": "Last seen", "format": "date" },
+          { "key": "href", "hidden": true }
+        ]
+      }
+    },
+    {
+      "id": "top-visited-clips",
+      "title": "Top Visited Clips",
+      "chartType": "table",
+      "source": "first-party",
+      "width": 2,
+      "sql": "WITH clip_events AS (SELECT COALESCE(NULLIF(properties::jsonb ->> 'recording_id', ''), NULLIF(path, ''), NULLIF(url, ''), 'unknown') AS clip_key, CASE WHEN NULLIF(url, '') LIKE 'http%' THEN url WHEN NULLIF(hostname, '') IS NOT NULL THEN 'https://' || hostname || COALESCE(NULLIF(path, ''), '/') WHEN NULLIF(path, '') LIKE '/%' THEN 'https://clips.agent-native.com' || path ELSE COALESCE(NULLIF(url, ''), '') END AS href, user_id, anonymous_id, timestamp FROM analytics_events WHERE event_name = 'share_view' AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) AND COALESCE(NULLIF(properties::jsonb ->> 'surface', ''), 'clip') = 'clip'), clip_views AS (SELECT clip_key, COALESCE(MAX(NULLIF(href, '')), clip_key) AS href, COUNT(*) AS views, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users, MAX(substr(timestamp, 1, 10)) AS last_seen FROM clip_events GROUP BY clip_key) SELECT CASE WHEN href LIKE 'http%' THEN href ELSE clip_key END AS clip, views, users, last_seen, href FROM clip_views ORDER BY views DESC LIMIT 25",
+      "config": {
+        "description": "Most-viewed shared Clips pages in the selected time range.",
+        "sortable": true,
+        "limit": 25,
+        "columns": [
+          {
+            "key": "clip",
+            "label": "Clip URL",
+            "format": "link",
+            "linkKey": "href"
+          },
+          { "key": "views", "label": "Views", "format": "number" },
+          { "key": "users", "label": "Users", "format": "number" },
+          { "key": "last_seen", "label": "Last seen", "format": "date" },
+          { "key": "href", "hidden": true }
+        ]
+      }
+    },
+    {
+      "id": "retention-activity-section",
+      "title": "Retention & Active Users",
+      "chartType": "section",
+      "width": 1,
+      "columns": 4,
+      "config": {
+        "description": "Repeat users, first-seen cohort retention, and distinct active user trends. These panels honor the dashboard time range and email filters."
+      }
+    },
+    {
+      "id": "repeat-users",
+      "title": "Repeat Users",
+      "chartType": "metric",
+      "source": "first-party",
+      "width": 1,
+      "sql": "WITH user_days AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, COUNT(DISTINCT substr(timestamp, 1, 10)) AS active_days FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) SELECT COUNT(*) AS count FROM user_days WHERE active_days >= 2",
+      "config": {
+        "yKey": "count",
+        "yFormatter": "number",
+        "description": "Distinct users with activity on at least two days in the selected time range. Uses user_id first, then anonymous_id."
+      }
+    },
+    {
+      "id": "retention-over-time",
+      "title": "1d / 7d Retention Over Time",
+      "chartType": "line",
+      "source": "first-party",
+      "width": 3,
+      "sql": "WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), first_seen AS (SELECT user_key, MIN(event_date) AS cohort_date FROM base GROUP BY user_key), cohorts AS (SELECT user_key, cohort_date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))), retention AS (SELECT c.cohort_date AS date, '1d retention' AS period, COALESCE(COUNT(DISTINCT c.user_key) FILTER (WHERE b.event_date = to_char(c.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD'))::float / NULLIF(COUNT(DISTINCT c.user_key), 0), 0) AS rate FROM cohorts c LEFT JOIN base b ON b.user_key = c.user_key GROUP BY c.cohort_date UNION ALL SELECT c.cohort_date AS date, '7d retention' AS period, COALESCE(COUNT(DISTINCT c.user_key) FILTER (WHERE b.event_date = to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD'))::float / NULLIF(COUNT(DISTINCT c.user_key), 0), 0) AS rate FROM cohorts c LEFT JOIN base b ON b.user_key = c.user_key GROUP BY c.cohort_date) SELECT date, period, rate FROM retention ORDER BY date, period",
+      "config": {
+        "xKey": "date",
+        "yKey": "rate",
+        "yFormatter": "percent",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "period",
+          "valueKey": "rate"
+        },
+        "colors": ["#10b981", "#8b5cf6"],
+        "description": "First-seen daily cohorts in the selected range. Cohorts must be at least seven days old so both lines are mature."
+      }
+    },
+    {
+      "id": "one-day-retention-by-template",
+      "title": "1d Retention by Template",
+      "chartType": "line",
+      "source": "first-party",
+      "width": 2,
+      "sql": "WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '1 day', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))) SELECT c.cohort_date AS date, c.template, COALESCE(COUNT(DISTINCT c.user_key) FILTER (WHERE b.event_date = to_char(c.cohort_date::date + INTERVAL '1 day', 'YYYY-MM-DD'))::float / NULLIF(COUNT(DISTINCT c.user_key), 0), 0) AS rate FROM cohorts c LEFT JOIN base b ON b.user_key = c.user_key AND b.template = c.template GROUP BY c.cohort_date, c.template ORDER BY c.cohort_date, c.template",
+      "config": {
+        "xKey": "date",
+        "yKey": "rate",
+        "yFormatter": "percent",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "rate"
+        },
+        "description": "Per-template first-seen cohorts in the selected range. A user is retained when they return to the same template the next day."
+      }
+    },
+    {
+      "id": "seven-day-retention-by-template",
+      "title": "7d Retention by Template",
+      "chartType": "line",
+      "source": "first-party",
+      "width": 2,
+      "sql": "WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, COALESCE(NULLIF(template, ''), NULLIF(properties::jsonb ->> 'templateId', ''), NULLIF(properties::jsonb ->> 'agent_native_template', ''), NULLIF(properties::jsonb ->> 'agentNativeTemplate', ''), NULLIF(app, ''), NULLIF(properties::jsonb ->> 'agent_native_app', ''), NULLIF(properties::jsonb ->> 'agentNativeApp', ''), 'unknown') AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), first_seen AS (SELECT user_key, template, MIN(event_date) AS cohort_date FROM base GROUP BY user_key, template), cohorts AS (SELECT user_key, template, cohort_date FROM first_seen WHERE cohort_date <= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD') AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND cohort_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))) SELECT c.cohort_date AS date, c.template, COALESCE(COUNT(DISTINCT c.user_key) FILTER (WHERE b.event_date = to_char(c.cohort_date::date + INTERVAL '7 days', 'YYYY-MM-DD'))::float / NULLIF(COUNT(DISTINCT c.user_key), 0), 0) AS rate FROM cohorts c LEFT JOIN base b ON b.user_key = c.user_key AND b.template = c.template GROUP BY c.cohort_date, c.template ORDER BY c.cohort_date, c.template",
+      "config": {
+        "xKey": "date",
+        "yKey": "rate",
+        "yFormatter": "percent",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "rate"
+        },
+        "description": "Per-template first-seen cohorts in the selected range. A user is retained when they return to the same template seven days later."
+      }
+    },
+    {
+      "id": "dau-over-time",
+      "title": "DAU by Template",
+      "chartType": "area",
+      "source": "first-party",
+      "width": 2,
+      "sql": "SELECT substr(timestamp, 1, 10) AS date, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, COUNT(DISTINCT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, ''))) AS users FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND substr(timestamp, 1, 10) >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD'))) AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io')) GROUP BY substr(timestamp, 1, 10), COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') ORDER BY date, template",
+      "config": {
+        "xKey": "date",
+        "yKey": "users",
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "users"
+        },
+        "stacked": true,
+        "description": "Distinct active users per day in the selected time range, stacked by template. Uses user_id first, then anonymous_id."
+      }
+    },
+    {
+      "id": "wau-over-time",
+      "title": "WAU by Template",
+      "chartType": "area",
+      "source": "first-party",
+      "width": 2,
+      "sql": "WITH base AS (SELECT COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) AS user_key, COALESCE(NULLIF(template, ''), NULLIF(app, ''), 'unknown') AS template, substr(timestamp, 1, 10) AS event_date, user_id FROM analytics_events WHERE COALESCE(NULLIF(user_id, ''), NULLIF(anonymous_id, '')) IS NOT NULL AND ('{{emailFilter}}' IN ('', 'all') OR ('{{emailFilter}}' = 'exclude_builder' AND lower(coalesce(user_id, '')) NOT LIKE '%@builder.io') OR ('{{emailFilter}}' = 'only_builder' AND lower(coalesce(user_id, '')) LIKE '%@builder.io'))), days AS (SELECT DISTINCT event_date AS date FROM base WHERE ('{{timeRange}}' IN ('', 'all') OR ('{{timeRange}}' = '7d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '7 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '30d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '30 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '90d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '90 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '180d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '180 days', 'YYYY-MM-DD')) OR ('{{timeRange}}' = '365d' AND event_date >= to_char(CURRENT_DATE - INTERVAL '365 days', 'YYYY-MM-DD')))) SELECT d.date, b.template, COUNT(DISTINCT b.user_key) AS users FROM days d JOIN base b ON b.event_date >= to_char(d.date::date - INTERVAL '6 days', 'YYYY-MM-DD') AND b.event_date <= d.date GROUP BY d.date, b.template ORDER BY d.date, b.template",
+      "config": {
+        "xKey": "date",
+        "yKey": "users",
+        "yFormatter": "number",
+        "pivot": {
+          "xKey": "date",
+          "seriesKey": "template",
+          "valueKey": "users"
+        },
+        "stacked": true,
+        "description": "Trailing 7-day distinct active users for each active date in the selected time range, stacked by template."
+      }
+    },
     {
       "id": "virality-referrals-section",
       "title": "Virality & Referrals",

package/corpus/templates/analytics/server/lib/dashboard-catalog.ts

@@ -920,7 +920,7 @@ export const dashboardCatalogEntries: DashboardCatalogEntry[] = [
     id: "first-party-template-traffic",
     name: "First-party Template Traffic",
     description:
-      "Template signups, clicks, demo starts, CLI copies, and first-party session activity.",
+      "Template signups, clicks, demo starts, CLI copies, activity, top URLs, top clips, retention by template, and active users over time.",
     category: "Product",
     defaultDashboardId: "agent-native-templates-first-party",
     dataSources: ["first-party"],
@@ -929,10 +929,15 @@ export const dashboardCatalogEntries: DashboardCatalogEntry[] = [
       "traffic",
       "signups",
       "sessions",
+      "retention",
+      "active users",
+      "pageviews",
+      "urls",
+      "clips",
       "referrals",
       "virality",
     ],
-    panelCount: 25,
+    panelCount: 33,
     version: CATALOG_VERSION,
     recommended: true,
     buildConfig: () => seedConfig("agent-native-templates-first-party"),

package/corpus/templates/analytics/server/lib/first-party-analytics.ts

@@ -203,6 +203,36 @@ function urlParts(url: string | null): {
   }
 }
 
+export function resolveAnalyticsEventDimensions({
+  properties,
+  context,
+  hostname,
+}: {
+  properties: Record<string, unknown>;
+  context: Record<string, unknown>;
+  hostname: string | null;
+}): { app: string | null; template: string | null } {
+  const app =
+    asString(properties.app) ||
+    asString((properties as any).agent_native_app) ||
+    asString((properties as any).agentNativeApp) ||
+    asString((context as any).app) ||
+    asString((context as any).agent_native_app) ||
+    asString((context as any).agentNativeApp) ||
+    (hostname ? hostname.split(".")[0] : null);
+  const template =
+    asString(properties.template) ||
+    asString((properties as any).templateId) ||
+    asString((properties as any).agent_native_template) ||
+    asString((properties as any).agentNativeTemplate) ||
+    asString((context as any).template) ||
+    asString((context as any).templateId) ||
+    asString((context as any).agent_native_template) ||
+    asString((context as any).agentNativeTemplate) ||
+    app;
+  return { app, template };
+}
+
 export function parseAnalyticsTrackPayload(raw: unknown): {
   publicKey: string;
   events: IncomingAnalyticsEvent[];
@@ -279,14 +309,11 @@ export async function recordAnalyticsEvents(
       parts.hostname ||
       asString(properties.hostname) ||
       asString((context as any).hostname);
-    const app =
-      asString(properties.app) ||
-      asString((context as any).app) ||
-      (hostname ? hostname.split(".")[0] : null);
-    const template =
-      asString(properties.template) ||
-      asString((properties as any).templateId) ||
-      app;
+    const { app, template } = resolveAnalyticsEventDimensions({
+      properties,
+      context,
+      hostname,
+    });
     const signedIn =
       asString((properties as any).signed_in) ||
       asString((properties as any).signedIn) ||