@adtrackify/at-tracking-event-types 4.66.30 → 4.66.32

package/dist/esm/types/api/measures/definitions/tiktok-measure-definitions.js

@@ -25,7 +25,7 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_IMPRESSIONS]: {
         title: 'TikTok Impressions',
         description: 'The number of times your TikTok ads were shown.',
-        tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
+        tooltip: 'How many times your ads appeared on screen. The same viewer can account for multiple impressions.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -44,7 +44,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok CPM',
         shortTitle: 'CPM',
         description: 'The cost per thousand impressions of your TikTok ads.',
-        tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
+        tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper impressions.',
         formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
         formula: 'spend / impressions * 1000',
         sumPrefix: '$',
@@ -124,7 +124,7 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_PURCHASES]: {
         title: 'TikTok Purchases',
         description: 'The number of purchases attributed to your TikTok ads.',
-        tooltip: 'How many completed purchases TikTok attributes to your ads, including web and TikTok Shop conversions.',
+        tooltip: 'How many purchase events TikTok attributes to your ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -204,7 +204,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok View Contents',
         shortTitle: 'View Content',
         description: 'The number of product or content page views attributed to your TikTok ads.',
-        tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
+        tooltip: 'How many product detail page views TikTok attributes to your ads. A top-of-funnel engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -263,7 +263,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Add to Carts',
         shortTitle: 'Add to Cart',
         description: 'The number of add to cart actions attributed to your TikTok ads.',
-        tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
+        tooltip: 'How many add-to-cart events TikTok attributes to your ads. A mid-funnel purchase intent signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -322,7 +322,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Initiate Checkouts',
         shortTitle: 'Checkouts',
         description: 'The number of checkout initiations attributed to your TikTok ads.',
-        tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
+        tooltip: 'How many checkout-initiation events TikTok attributes to your ads. A strong bottom-of-funnel conversion signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -335,7 +335,26 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST, MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ADD_TO_CARTS],
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST, MEASURE.TIKTOK_INITIATE_CHECKOUTS_VALUE, MEASURE.TIKTOK_PURCHASES],
+    },
+    [MEASURE.TIKTOK_INITIATE_CHECKOUTS_VALUE]: {
+        title: 'TikTok Initiate Checkouts Value',
+        shortTitle: 'Checkout Value',
+        description: 'The total value of checkout initiations from your TikTok ads.',
+        tooltip: 'Combined value of all checkout initiations by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_INITIATE_CHECKOUTS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS, MEASURE.TIKTOK_PURCHASES_VALUE],
     },
     [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST]: {
         title: 'TikTok Cost per Initiate Checkout',
@@ -361,7 +380,7 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_LEADS]: {
         title: 'TikTok Leads',
         description: 'The number of leads generated from your TikTok ads.',
-        tooltip: 'How many people submitted a lead form or completed a lead event from your TikTok ads.',
+        tooltip: 'How many lead events TikTok attributes to your ads (form submissions or equivalent lead actions).',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -416,10 +435,184 @@ export const TIKTOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         relatedMeasures: [MEASURE.TIKTOK_LEADS, MEASURE.TIKTOK_CPA],
     },
+    [MEASURE.TIKTOK_SEARCHES]: {
+        title: 'TikTok Searches',
+        description: 'The number of search events attributed to your TikTok ads.',
+        tooltip: 'How many search events TikTok attributes to your ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SEARCHES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SEARCHES_COST, MEASURE.TIKTOK_SEARCHES_VALUE],
+    },
+    [MEASURE.TIKTOK_SEARCHES_VALUE]: {
+        title: 'TikTok Searches Value',
+        shortTitle: 'Search Value',
+        description: 'The total value of search events from your TikTok ads.',
+        tooltip: 'Combined value of all search events by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SEARCHES_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SEARCHES, MEASURE.TIKTOK_SEARCHES_COST],
+    },
+    [MEASURE.TIKTOK_SEARCHES_COST]: {
+        title: 'TikTok Cost per Search',
+        shortTitle: 'Cost/Search',
+        description: 'The cost per search event from your TikTok ads.',
+        tooltip: 'Average spend per search event from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Searches',
+        formula: 'spend / searches',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SEARCHES_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SEARCHES, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_SUBSCRIBES]: {
+        title: 'TikTok Subscribes',
+        description: 'The number of subscribe events attributed to your TikTok ads.',
+        tooltip: 'How many subscribe events TikTok attributes to your ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SUBSCRIBES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SUBSCRIBES_COST, MEASURE.TIKTOK_SUBSCRIBES_VALUE],
+    },
+    [MEASURE.TIKTOK_SUBSCRIBES_VALUE]: {
+        title: 'TikTok Subscribes Value',
+        shortTitle: 'Subscribe Value',
+        description: 'The total value of subscribe events from your TikTok ads.',
+        tooltip: 'Combined value of all subscribe events by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SUBSCRIBES_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SUBSCRIBES, MEASURE.TIKTOK_SUBSCRIBES_COST],
+    },
+    [MEASURE.TIKTOK_SUBSCRIBES_COST]: {
+        title: 'TikTok Cost per Subscribe',
+        shortTitle: 'Cost/Subscribe',
+        description: 'The cost per subscribe event from your TikTok ads.',
+        tooltip: 'Average spend per subscribe event from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Subscribes',
+        formula: 'spend / subscribes',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SUBSCRIBES_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SUBSCRIBES, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_SCHEDULES]: {
+        title: 'TikTok Schedules',
+        description: 'The number of schedule events attributed to your TikTok ads.',
+        tooltip: 'How many schedule events TikTok attributes to your ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SCHEDULES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SCHEDULES_COST, MEASURE.TIKTOK_SCHEDULES_VALUE],
+    },
+    [MEASURE.TIKTOK_SCHEDULES_VALUE]: {
+        title: 'TikTok Schedules Value',
+        shortTitle: 'Schedule Value',
+        description: 'The total value of schedule events from your TikTok ads.',
+        tooltip: 'Combined value of all schedule events by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SCHEDULES_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SCHEDULES, MEASURE.TIKTOK_SCHEDULES_COST],
+    },
+    [MEASURE.TIKTOK_SCHEDULES_COST]: {
+        title: 'TikTok Cost per Schedule',
+        shortTitle: 'Cost/Schedule',
+        description: 'The cost per schedule event from your TikTok ads.',
+        tooltip: 'Average spend per schedule event from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Schedules',
+        formula: 'spend / schedules',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SCHEDULES_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SCHEDULES, MEASURE.TIKTOK_CPA],
+    },
     [MEASURE.TIKTOK_APP_INSTALLS]: {
         title: 'TikTok App Installs',
         description: 'The number of app installs from your TikTok ads.',
-        tooltip: 'How many people installed your app after engaging with your TikTok ad.',
+        tooltip: 'How many app-install events TikTok attributes to your ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -459,7 +652,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Completed Registrations',
         shortTitle: 'Registrations',
         description: 'The number of completed registrations from your TikTok ads.',
-        tooltip: 'How many people completed a registration form or sign-up flow after engaging with your TikTok ad.',
+        tooltip: 'How many completed-registration events TikTok attributes to your ads.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -472,7 +665,26 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST, MEASURE.TIKTOK_LEADS],
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST, MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_VALUE, MEASURE.TIKTOK_LEADS],
+    },
+    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_VALUE]: {
+        title: 'TikTok Completed Registrations Value',
+        shortTitle: 'Registration Value',
+        description: 'The total value of completed registrations from your TikTok ads.',
+        tooltip: 'Combined value of all completed registrations by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS, MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST],
     },
     [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST]: {
         title: 'TikTok Cost per Completed Registration',
@@ -499,7 +711,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Add to Wishlists',
         shortTitle: 'Wishlists',
         description: 'The number of add to wishlist actions attributed to your TikTok ads.',
-        tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
+        tooltip: 'How many wishlist-add events TikTok attributes to your ads. Signals future purchase intent.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -512,7 +724,26 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST, MEASURE.TIKTOK_ADD_TO_CARTS],
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST, MEASURE.TIKTOK_ADD_TO_WISHLISTS_VALUE, MEASURE.TIKTOK_ADD_TO_CARTS],
+    },
+    [MEASURE.TIKTOK_ADD_TO_WISHLISTS_VALUE]: {
+        title: 'TikTok Add to Wishlists Value',
+        shortTitle: 'Wishlist Value',
+        description: 'The total value of add to wishlist actions from your TikTok ads.',
+        tooltip: 'Combined value of all wishlist adds by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS, MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST],
     },
     [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST]: {
         title: 'TikTok Cost per Add to Wishlist',
@@ -535,11 +766,89 @@ export const TIKTOK_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
         relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
     },
+    [MEASURE.TIKTOK_FOLLOWS]: {
+        title: 'TikTok Follows',
+        description: 'The number of new followers from your TikTok ads.',
+        tooltip: 'How many users followed your TikTok account after seeing your ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_FOLLOWS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_FOLLOWS_COST, MEASURE.TIKTOK_ENGAGEMENTS],
+    },
+    [MEASURE.TIKTOK_FOLLOWS_COST]: {
+        title: 'TikTok Cost per Follow',
+        shortTitle: 'Cost/Follow',
+        description: 'The cost per new follower from your TikTok ads.',
+        tooltip: 'Average spend per new follower from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Follows',
+        formula: 'spend / follows',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_FOLLOWS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_FOLLOWS, MEASURE.TIKTOK_ENGAGEMENTS_COST],
+    },
+    [MEASURE.TIKTOK_PROFILE_VISITS]: {
+        title: 'TikTok Profile Visits',
+        description: 'The number of profile visits from your TikTok ads.',
+        tooltip: 'How many users visited your TikTok profile after seeing your ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_PROFILE_VISITS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PROFILE_VISITS_COST, MEASURE.TIKTOK_FOLLOWS],
+    },
+    [MEASURE.TIKTOK_PROFILE_VISITS_COST]: {
+        title: 'TikTok Cost per Profile Visit',
+        shortTitle: 'Cost/Profile Visit',
+        description: 'The cost per profile visit from your TikTok ads.',
+        tooltip: 'Average spend per profile visit from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Profile Visits',
+        formula: 'spend / profile_visits',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_PROFILE_VISITS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PROFILE_VISITS, MEASURE.TIKTOK_FOLLOWS_COST],
+    },
     [MEASURE.TIKTOK_LANDING_PAGE_VIEWS]: {
         title: 'TikTok Landing Page Views',
         shortTitle: 'LP Views',
-        description: 'The number of times your landing page loaded after people clicked your ads.',
-        tooltip: 'How many people fully loaded your landing page after clicking. Lower than clicks indicates drop-off before the page loaded.',
+        description: 'The number of landing page loads attributed to clicks on your TikTok ads.',
+        tooltip: 'How many times your landing page fully loaded after a click. Lower than clicks indicates drop-off before the page loaded.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -582,10 +891,10 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE]: {
         title: 'TikTok Landing Page View Rate',
         shortTitle: 'LP View Rate',
-        description: 'The percentage of impressions that resulted in landing page loads.',
-        tooltip: 'Share of impressions that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
-        formulaDisplay: 'Landing Page Views ÷ Impressions × 100',
-        formula: 'landing_page_views / impressions * 100',
+        description: 'The percentage of clicks that resulted in landing page loads.',
+        tooltip: 'Share of clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
+        formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
+        formula: 'landing_page_views / clicks * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -598,7 +907,7 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_IMPRESSIONS],
+        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_CLICKS],
     },
     [MEASURE.TIKTOK_VIDEO_PLAYS]: {
         title: 'TikTok Video Plays',
@@ -634,7 +943,7 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS_COST, MEASURE.TIKTOK_VIDEO_PLAYS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS_COST, MEASURE.TIKTOK_VIDEO_PLAYS, MEASURE.TIKTOK_VIDEO_VIEWS_15S],
     },
     [MEASURE.TIKTOK_VIDEO_VIEWS_COST]: {
         title: 'TikTok Cost per Video View',
@@ -655,7 +964,7 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST],
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_VIEWS_15S_COST],
     },
     [MEASURE.TIKTOK_VIDEO_VIEWS_15S]: {
         title: 'TikTok 15-Second Video Views',
@@ -674,57 +983,34 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
-    },
-    [MEASURE.TIKTOK_VIDEO_THRUPLAYS]: {
-        title: 'TikTok Video Thruplay Views',
-        shortTitle: 'Thruplay Views',
-        description: 'The number of videos watched to completion.',
-        tooltip: 'Views where the viewer watched your video to completion. The recommended metric for video campaign optimization.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_VIDEO_THRUPLAYS,
-        category: MEASURE_CATEGORY.TIKTOK_ADS,
-        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [
-            MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
-            MEASURE.TIKTOK_VIDEO_P100_WATCHED,
-            MEASURE.TIKTOK_VIDEO_VIEWS_15S,
-        ],
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_VIEWS_15S_COST],
     },
-    [MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST]: {
-        title: 'TikTok Cost per Video Thruplay',
-        shortTitle: 'Cost/Thruplay',
-        description: 'The cost per video watched to completion.',
-        tooltip: 'Average spend per Thruplay view. The standard efficiency metric when optimizing for video completion campaigns.',
-        formulaDisplay: 'Ad Spend ÷ Thruplay Views',
-        formula: 'spend / video_thruplays',
+    [MEASURE.TIKTOK_VIDEO_VIEWS_15S_COST]: {
+        title: 'TikTok Cost per 15-Second Video View',
+        shortTitle: 'Cost/15s View',
+        description: 'The cost per 15-second video view on your TikTok ads.',
+        tooltip: 'Average spend per 15-second video view. Useful when optimizing for engaged video view campaigns.',
+        formulaDisplay: 'Ad Spend ÷ 15s Video Views',
+        formula: 'spend / video_views_15s',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.TIKTOK,
-        measure: MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_15S_COST,
         category: MEASURE_CATEGORY.TIKTOK_ADS,
         subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_VIDEO_THRUPLAYS, MEASURE.TIKTOK_VIDEO_VIEWS_COST],
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS_15S, MEASURE.TIKTOK_VIDEO_VIEWS_COST],
     },
     [MEASURE.TIKTOK_VIDEO_P25_WATCHED]: {
         title: 'TikTok Video 25% Completion Views',
         shortTitle: 'Video 25% Views',
         description: 'The number of times your video ads were watched to at least 25% completion.',
-        tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
+        tooltip: 'Views where viewers watched at least a quarter of your video. Part of the completion rate funnel.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -743,7 +1029,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Video 50% Completion Views',
         shortTitle: 'Video 50% Views',
         description: 'The number of times your video ads were watched to at least 50% completion.',
-        tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
+        tooltip: 'Views where viewers watched at least half of your video. Indicates moderate viewing engagement.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -762,7 +1048,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Video 75% Completion Views',
         shortTitle: 'Video 75% Views',
         description: 'The number of times your video ads were watched to at least 75% completion.',
-        tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
+        tooltip: 'Views where viewers watched at least three quarters of your video. Signals strong content retention.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -781,7 +1067,7 @@ export const TIKTOK_MEASURES_MAP = {
         title: 'TikTok Video Completions',
         shortTitle: 'Video Completions',
         description: 'The number of times your video ads were watched to 100% completion.',
-        tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
+        tooltip: 'Views where viewers watched your entire video from start to finish. The strongest video engagement signal.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -794,12 +1080,12 @@ export const TIKTOK_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P75_WATCHED, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P75_WATCHED, MEASURE.TIKTOK_VIDEO_VIEWS_15S],
     },
     [MEASURE.TIKTOK_ENGAGEMENTS]: {
         title: 'TikTok Engagements',
-        description: 'The total interactions with your TikTok ads (likes, comments, shares).',
-        tooltip: 'All social interactions on your ad including likes, comments, and shares. High engagement signals resonant creative.',
+        description: 'The total interactions with your TikTok ads as reported by TikTok (e.g., likes, comments, shares).',
+        tooltip: 'All social interactions on your ad reported by TikTok, such as likes, comments, and shares. High engagement signals resonant creative.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -843,8 +1129,8 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_ENGAGEMENT_RATE]: {
         title: 'TikTok Engagement Rate',
         shortTitle: 'Engagement Rate',
-        description: 'The percentage of people who engaged with your TikTok ads after seeing them.',
-        tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
+        description: 'The percentage of impressions that resulted in an engagement.',
+        tooltip: 'Engagements divided by impressions. Higher rates indicate more compelling content.',
         formulaDisplay: 'Engagements ÷ Impressions × 100',
         formula: 'engagements / impressions * 100',
         sumPrefix: '',
@@ -900,7 +1186,7 @@ export const TIKTOK_MEASURES_MAP = {
     [MEASURE.TIKTOK_SHARES]: {
         title: 'TikTok Shares',
         description: 'The number of times your TikTok ads were shared.',
-        tooltip: 'How many times people shared your ad. Shares extend organic reach at no extra cost.',
+        tooltip: 'How many times your ad was shared. Shares extend your audience organically at no extra cost.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',