@adtrackify/at-tracking-event-types 4.66.28 → 4.66.30

package/dist/esm/types/api/measures/definitions/tiktok-measure-definitions.js

@@ -0,0 +1,919 @@
+import { MEASURE } from '../measures.js';
+import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
+import { MEASURE_ICON } from '../measure-icon.js';
+import { MeasureValueType } from '../measure-value-type.js';
+import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
+export const TIKTOK_MEASURES_MAP = {
+    [MEASURE.TIKTOK_SPEND]: {
+        title: 'TikTok Spend',
+        description: 'The total amount spent on your TikTok ads.',
+        tooltip: 'Total ad budget consumed by TikTok during the selected period. This is what TikTok billed you.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SPEND,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_SPEND,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPM, MEASURE.TIKTOK_CPC, MEASURE.TIKTOK_ROAS],
+    },
+    [MEASURE.TIKTOK_IMPRESSIONS]: {
+        title: 'TikTok Impressions',
+        description: 'The number of times your TikTok ads were shown.',
+        tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_IMPRESSIONS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPM, MEASURE.TIKTOK_CTR],
+    },
+    [MEASURE.TIKTOK_CPM]: {
+        title: 'TikTok CPM',
+        shortTitle: 'CPM',
+        description: 'The cost per thousand impressions of your TikTok ads.',
+        tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
+        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
+        formula: 'spend / impressions * 1000',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CPM,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_AUDIENCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_IMPRESSIONS, MEASURE.TIKTOK_CTR],
+    },
+    [MEASURE.TIKTOK_CLICKS]: {
+        title: 'TikTok Clicks',
+        description: 'The number of clicks on your TikTok ads.',
+        tooltip: 'Total clicks on your TikTok ads, including destination clicks and other interactions.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CLICKS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CPC, MEASURE.TIKTOK_CTR],
+    },
+    [MEASURE.TIKTOK_CPC]: {
+        title: 'TikTok CPC',
+        shortTitle: 'CPC',
+        description: 'The cost per click on your TikTok ads.',
+        tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
+        formulaDisplay: 'Ad Spend ÷ Clicks',
+        formula: 'spend / clicks',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CPC,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CLICKS, MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_CTR],
+    },
+    [MEASURE.TIKTOK_CTR]: {
+        title: 'TikTok CTR',
+        shortTitle: 'CTR',
+        description: 'The percentage of impressions that resulted in clicks.',
+        tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'clicks / impressions * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CTR,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_CLICKS, MEASURE.TIKTOK_IMPRESSIONS],
+    },
+    [MEASURE.TIKTOK_PURCHASES]: {
+        title: 'TikTok Purchases',
+        description: 'The number of purchases attributed to your TikTok ads.',
+        tooltip: 'How many completed purchases TikTok attributes to your ads, including web and TikTok Shop conversions.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_PURCHASES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_ROAS],
+    },
+    [MEASURE.TIKTOK_PURCHASES_VALUE]: {
+        title: 'TikTok Purchases Value',
+        shortTitle: 'TikTok Revenue',
+        description: 'The total revenue from purchases attributed to your TikTok ads.',
+        tooltip: 'Total revenue TikTok credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS, MEASURE.TIKTOK_SPEND],
+    },
+    [MEASURE.TIKTOK_CPA]: {
+        title: 'TikTok CPA',
+        shortTitle: 'CPA',
+        description: 'The cost per purchase conversion from your TikTok ads.',
+        tooltip: 'How much you spend on average for each purchase TikTok attributes to your ads. Lower is better.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_CPA,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ROAS, MEASURE.TIKTOK_SPEND],
+    },
+    [MEASURE.TIKTOK_ROAS]: {
+        title: 'TikTok ROAS',
+        shortTitle: 'ROAS',
+        description: 'The return on ad spend from your TikTok ads.',
+        tooltip: 'Revenue TikTok reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Ad Spend',
+        formula: 'purchases_value / spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ROAS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_EFFICIENCY,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_SPEND, MEASURE.TIKTOK_PURCHASES_VALUE, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_VIEW_CONTENTS]: {
+        title: 'TikTok View Contents',
+        shortTitle: 'View Content',
+        description: 'The number of product or content page views attributed to your TikTok ads.',
+        tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIEW_CONTENTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS_COST, MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_PURCHASES],
+    },
+    [MEASURE.TIKTOK_VIEW_CONTENTS_VALUE]: {
+        title: 'TikTok View Contents Value',
+        shortTitle: 'View Content Value',
+        description: 'The total value of products viewed from your TikTok ads.',
+        tooltip: 'Combined catalog value of all product pages viewed by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIEW_CONTENTS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS, MEASURE.TIKTOK_ADD_TO_CARTS_VALUE],
+    },
+    [MEASURE.TIKTOK_VIEW_CONTENTS_COST]: {
+        title: 'TikTok Cost per View Content',
+        shortTitle: 'Cost/View Content',
+        description: 'The cost per product or content page view from your TikTok ads.',
+        tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
+        formulaDisplay: 'Ad Spend ÷ View Contents',
+        formula: 'spend / view_contents',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIEW_CONTENTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIEW_CONTENTS, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
+    },
+    [MEASURE.TIKTOK_ADD_TO_CARTS]: {
+        title: 'TikTok Add to Carts',
+        shortTitle: 'Add to Cart',
+        description: 'The number of add to cart actions attributed to your TikTok ads.',
+        tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_CARTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS_COST, MEASURE.TIKTOK_INITIATE_CHECKOUTS, MEASURE.TIKTOK_PURCHASES],
+    },
+    [MEASURE.TIKTOK_ADD_TO_CARTS_VALUE]: {
+        title: 'TikTok Add to Carts Value',
+        shortTitle: 'Cart Value',
+        description: 'The total value of products added to cart from your TikTok ads.',
+        tooltip: 'Combined value of all items added to carts by visitors from your TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_CARTS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_PURCHASES_VALUE],
+    },
+    [MEASURE.TIKTOK_ADD_TO_CARTS_COST]: {
+        title: 'TikTok Cost per Add to Cart',
+        shortTitle: 'Cost/Add to Cart',
+        description: 'The cost per add to cart action from your TikTok ads.',
+        tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
+        formulaDisplay: 'Ad Spend ÷ Add to Carts',
+        formula: 'spend / add_to_carts',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_CARTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_CARTS, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST],
+    },
+    [MEASURE.TIKTOK_INITIATE_CHECKOUTS]: {
+        title: 'TikTok Initiate Checkouts',
+        shortTitle: 'Checkouts',
+        description: 'The number of checkout initiations attributed to your TikTok ads.',
+        tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_INITIATE_CHECKOUTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST, MEASURE.TIKTOK_PURCHASES, MEASURE.TIKTOK_ADD_TO_CARTS],
+    },
+    [MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST]: {
+        title: 'TikTok Cost per Initiate Checkout',
+        shortTitle: 'Cost/Checkout',
+        description: 'The cost per checkout initiation from your TikTok ads.',
+        tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
+        formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
+        formula: 'spend / initiate_checkouts',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_INITIATE_CHECKOUTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_INITIATE_CHECKOUTS, MEASURE.TIKTOK_CPA, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
+    },
+    [MEASURE.TIKTOK_LEADS]: {
+        title: 'TikTok Leads',
+        description: 'The number of leads generated from your TikTok ads.',
+        tooltip: 'How many people submitted a lead form or completed a lead event from your TikTok ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LEADS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS_COST, MEASURE.TIKTOK_LEADS_VALUE, MEASURE.TIKTOK_PURCHASES],
+    },
+    [MEASURE.TIKTOK_LEADS_VALUE]: {
+        title: 'TikTok Leads Value',
+        shortTitle: 'Lead Value',
+        description: 'The total value of leads generated from your TikTok ads.',
+        tooltip: 'Combined assigned value of all leads generated via TikTok ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LEADS_VALUE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS, MEASURE.TIKTOK_LEADS_COST],
+    },
+    [MEASURE.TIKTOK_LEADS_COST]: {
+        title: 'TikTok Cost per Lead',
+        shortTitle: 'CPL',
+        description: 'The cost per lead generated from your TikTok ads.',
+        tooltip: 'Average spend per lead from TikTok ads. Key metric for lead generation campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Leads',
+        formula: 'spend / leads',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LEADS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LEADS, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_APP_INSTALLS]: {
+        title: 'TikTok App Installs',
+        description: 'The number of app installs from your TikTok ads.',
+        tooltip: 'How many people installed your app after engaging with your TikTok ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_APP_INSTALLS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_APP_INSTALLS_COST, MEASURE.TIKTOK_COMPLETE_REGISTRATIONS],
+    },
+    [MEASURE.TIKTOK_APP_INSTALLS_COST]: {
+        title: 'TikTok Cost per App Install',
+        shortTitle: 'CPI',
+        description: 'The cost per app install from your TikTok ads.',
+        tooltip: 'Average spend per app install from TikTok ads. The primary efficiency metric for app install campaigns.',
+        formulaDisplay: 'Ad Spend ÷ App Installs',
+        formula: 'spend / app_installs',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_APP_INSTALLS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_APP_INSTALLS, MEASURE.TIKTOK_CPA],
+    },
+    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS]: {
+        title: 'TikTok Completed Registrations',
+        shortTitle: 'Registrations',
+        description: 'The number of completed registrations from your TikTok ads.',
+        tooltip: 'How many people completed a registration form or sign-up flow after engaging with your TikTok ad.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST, MEASURE.TIKTOK_LEADS],
+    },
+    [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'TikTok Cost per Completed Registration',
+        shortTitle: 'Cost/Registration',
+        description: 'The cost per completed registration from your TikTok ads.',
+        tooltip: 'Average spend per completed registration from TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Completed Registrations',
+        formula: 'spend / complete_registrations',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMPLETE_REGISTRATIONS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_COMPLETE_REGISTRATIONS, MEASURE.TIKTOK_LEADS_COST],
+    },
+    [MEASURE.TIKTOK_ADD_TO_WISHLISTS]: {
+        title: 'TikTok Add to Wishlists',
+        shortTitle: 'Wishlists',
+        description: 'The number of add to wishlist actions attributed to your TikTok ads.',
+        tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST, MEASURE.TIKTOK_ADD_TO_CARTS],
+    },
+    [MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST]: {
+        title: 'TikTok Cost per Add to Wishlist',
+        shortTitle: 'Cost/Wishlist',
+        description: 'The cost per add to wishlist action from your TikTok ads.',
+        tooltip: 'Average spend per wishlist add from your TikTok ads.',
+        formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
+        formula: 'spend / add_to_wishlists',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ADD_TO_WISHLISTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CONVERSIONS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ADD_TO_WISHLISTS, MEASURE.TIKTOK_ADD_TO_CARTS_COST],
+    },
+    [MEASURE.TIKTOK_LANDING_PAGE_VIEWS]: {
+        title: 'TikTok Landing Page Views',
+        shortTitle: 'LP Views',
+        description: 'The number of times your landing page loaded after people clicked your ads.',
+        tooltip: 'How many people fully loaded your landing page after clicking. Lower than clicks indicates drop-off before the page loaded.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LANDING_PAGE_VIEWS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
+            MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE,
+            MEASURE.TIKTOK_CLICKS,
+        ],
+    },
+    [MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST]: {
+        title: 'TikTok Cost per Landing Page View',
+        shortTitle: 'Cost/LP View',
+        description: 'The cost per landing page view from your TikTok ads.',
+        tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
+        formulaDisplay: 'Ad Spend ÷ Landing Page Views',
+        formula: 'spend / landing_page_views',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LANDING_PAGE_VIEWS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_CPC],
+    },
+    [MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE]: {
+        title: 'TikTok Landing Page View Rate',
+        shortTitle: 'LP View Rate',
+        description: 'The percentage of impressions that resulted in landing page loads.',
+        tooltip: 'Share of impressions that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
+        formulaDisplay: 'Landing Page Views ÷ Impressions × 100',
+        formula: 'landing_page_views / impressions * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LANDING_PAGE_VIEW_RATE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_CLICKS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_LANDING_PAGE_VIEWS, MEASURE.TIKTOK_IMPRESSIONS],
+    },
+    [MEASURE.TIKTOK_VIDEO_PLAYS]: {
+        title: 'TikTok Video Plays',
+        description: 'The number of video plays on your TikTok ads.',
+        tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_PLAYS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS]: {
+        title: 'TikTok Video Views',
+        description: 'The number of video views on your TikTok ads.',
+        tooltip: 'How many times your video ad was watched for at least 6 seconds (TikTok\'s default view threshold).',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS_COST, MEASURE.TIKTOK_VIDEO_PLAYS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS_COST]: {
+        title: 'TikTok Cost per Video View',
+        shortTitle: 'Cost/Video View',
+        description: 'The cost per video view on your TikTok ads.',
+        tooltip: 'Average spend per 6-second video view. The standard cost metric for video awareness campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Video Views',
+        formula: 'spend / video_views',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS_15S]: {
+        title: 'TikTok 15-Second Video Views',
+        shortTitle: '15s Video Views',
+        description: 'The number of times your video ads were watched for at least 15 seconds.',
+        tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 6-second threshold.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_15S,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_VIEWS, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+    },
+    [MEASURE.TIKTOK_VIDEO_THRUPLAYS]: {
+        title: 'TikTok Video Thruplay Views',
+        shortTitle: 'Thruplay Views',
+        description: 'The number of videos watched to completion.',
+        tooltip: 'Views where the viewer watched your video to completion. The recommended metric for video campaign optimization.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_THRUPLAYS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
+            MEASURE.TIKTOK_VIDEO_P100_WATCHED,
+            MEASURE.TIKTOK_VIDEO_VIEWS_15S,
+        ],
+    },
+    [MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST]: {
+        title: 'TikTok Cost per Video Thruplay',
+        shortTitle: 'Cost/Thruplay',
+        description: 'The cost per video watched to completion.',
+        tooltip: 'Average spend per Thruplay view. The standard efficiency metric when optimizing for video completion campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Thruplay Views',
+        formula: 'spend / video_thruplays',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_VIEWS_THRUPLAY_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_THRUPLAYS, MEASURE.TIKTOK_VIDEO_VIEWS_COST],
+    },
+    [MEASURE.TIKTOK_VIDEO_P25_WATCHED]: {
+        title: 'TikTok Video 25% Completion Views',
+        shortTitle: 'Video 25% Views',
+        description: 'The number of times your video ads were watched to at least 25% completion.',
+        tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_P25_WATCHED,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P50_WATCHED, MEASURE.TIKTOK_VIDEO_VIEWS],
+    },
+    [MEASURE.TIKTOK_VIDEO_P50_WATCHED]: {
+        title: 'TikTok Video 50% Completion Views',
+        shortTitle: 'Video 50% Views',
+        description: 'The number of times your video ads were watched to at least 50% completion.',
+        tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_P50_WATCHED,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P25_WATCHED, MEASURE.TIKTOK_VIDEO_P75_WATCHED],
+    },
+    [MEASURE.TIKTOK_VIDEO_P75_WATCHED]: {
+        title: 'TikTok Video 75% Completion Views',
+        shortTitle: 'Video 75% Views',
+        description: 'The number of times your video ads were watched to at least 75% completion.',
+        tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_P75_WATCHED,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P50_WATCHED, MEASURE.TIKTOK_VIDEO_P100_WATCHED],
+    },
+    [MEASURE.TIKTOK_VIDEO_P100_WATCHED]: {
+        title: 'TikTok Video Completions',
+        shortTitle: 'Video Completions',
+        description: 'The number of times your video ads were watched to 100% completion.',
+        tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_VIDEO_P100_WATCHED,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_VIDEO,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_VIDEO_P75_WATCHED, MEASURE.TIKTOK_VIDEO_THRUPLAYS],
+    },
+    [MEASURE.TIKTOK_ENGAGEMENTS]: {
+        title: 'TikTok Engagements',
+        description: 'The total interactions with your TikTok ads (likes, comments, shares).',
+        tooltip: 'All social interactions on your ad including likes, comments, and shares. High engagement signals resonant creative.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ENGAGEMENTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [
+            MEASURE.TIKTOK_ENGAGEMENTS_COST,
+            MEASURE.TIKTOK_ENGAGEMENT_RATE,
+            MEASURE.TIKTOK_LIKES,
+            MEASURE.TIKTOK_SHARES,
+        ],
+    },
+    [MEASURE.TIKTOK_ENGAGEMENTS_COST]: {
+        title: 'TikTok Cost per Engagement',
+        shortTitle: 'Cost/Engagement',
+        description: 'The cost per engagement on your TikTok ads.',
+        tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
+        formulaDisplay: 'Ad Spend ÷ Engagements',
+        formula: 'spend / engagements',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ENGAGEMENTS_COST,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_ENGAGEMENT_RATE],
+    },
+    [MEASURE.TIKTOK_ENGAGEMENT_RATE]: {
+        title: 'TikTok Engagement Rate',
+        shortTitle: 'Engagement Rate',
+        description: 'The percentage of people who engaged with your TikTok ads after seeing them.',
+        tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
+        formulaDisplay: 'Engagements ÷ Impressions × 100',
+        formula: 'engagements / impressions * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_ENGAGEMENT_RATE,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_ENGAGEMENTS_COST],
+    },
+    [MEASURE.TIKTOK_LIKES]: {
+        title: 'TikTok Likes',
+        description: 'The number of likes on your TikTok ads.',
+        tooltip: 'Total likes on your ad. Likes are a basic positive engagement signal.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_LIKES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_COMMENTS, MEASURE.TIKTOK_SHARES],
+    },
+    [MEASURE.TIKTOK_COMMENTS]: {
+        title: 'TikTok Comments',
+        description: 'The number of comments on your TikTok ads.',
+        tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_COMMENTS,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_LIKES, MEASURE.TIKTOK_SHARES],
+    },
+    [MEASURE.TIKTOK_SHARES]: {
+        title: 'TikTok Shares',
+        description: 'The number of times your TikTok ads were shared.',
+        tooltip: 'How many times people shared your ad. Shares extend organic reach at no extra cost.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.TIKTOK,
+        measure: MEASURE.TIKTOK_SHARES,
+        category: MEASURE_CATEGORY.TIKTOK_ADS,
+        subcategory: MEASURE_SUBCATEGORY.TIKTOK_ENGAGEMENT,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.TIKTOK_ENGAGEMENTS, MEASURE.TIKTOK_LIKES, MEASURE.TIKTOK_COMMENTS],
+    },
+};
+//# sourceMappingURL=tiktok-measure-definitions.js.map