@adtrackify/at-tracking-event-types 4.64.13 → 4.64.14

package/dist/cjs/types/api/measures/measures.d.ts

@@ -695,6 +695,11 @@ export declare enum MEASURE {
     ORDERS_NEW_CUSTOMER_CM4_PERCENT = "orders.new_customer_cm4_percent",
     ORDERS_RETURNING_CUSTOMER_CM4 = "orders.returning_customer_cm4",
     ORDERS_RETURNING_CUSTOMER_CM4_PERCENT = "orders.returning_customer_cm4_percent",
+    ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_COUNT = "orders.subscription_initial_purchase_count",
+    ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_REVENUE = "orders.subscription_initial_purchase_revenue",
+    ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_CPA = "orders.subscription_initial_purchase_cpa",
+    ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_ROAS = "orders.subscription_initial_purchase_roas",
+    ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_PERCENT = "orders.subscription_initial_purchase_percent",
     ORDERS_LTV = "orders.lifetime_value",
     ORDERS_LTV_90 = "orders.lifetime_value_90",
     ORDERS_LTV_180 = "orders.lifetime_value_180",

package/dist/cjs/types/api/measures/measures.js

@@ -699,6 +699,11 @@ var MEASURE;
     MEASURE["ORDERS_NEW_CUSTOMER_CM4_PERCENT"] = "orders.new_customer_cm4_percent";
     MEASURE["ORDERS_RETURNING_CUSTOMER_CM4"] = "orders.returning_customer_cm4";
     MEASURE["ORDERS_RETURNING_CUSTOMER_CM4_PERCENT"] = "orders.returning_customer_cm4_percent";
+    MEASURE["ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_COUNT"] = "orders.subscription_initial_purchase_count";
+    MEASURE["ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_REVENUE"] = "orders.subscription_initial_purchase_revenue";
+    MEASURE["ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_CPA"] = "orders.subscription_initial_purchase_cpa";
+    MEASURE["ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_ROAS"] = "orders.subscription_initial_purchase_roas";
+    MEASURE["ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_PERCENT"] = "orders.subscription_initial_purchase_percent";
     MEASURE["ORDERS_LTV"] = "orders.lifetime_value";
     MEASURE["ORDERS_LTV_90"] = "orders.lifetime_value_90";
     MEASURE["ORDERS_LTV_180"] = "orders.lifetime_value_180";

package/dist/cjs/types/api/measures/measures.js.map

@@ -1 +1 @@
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package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -2,7 +2,7 @@ import { MEASURE } from '../measures.js';
 import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
 import { MEASURE_ICON } from '../measure-icon.js';
 import { MeasureValueType } from '../measure-value-type.js';
-import { LTV_COHORT_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
+import { LTV_COHORT_APPLICABLE_CONTEXTS, ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
 export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COUNT]: {
         priority: 1,
@@ -5404,5 +5404,106 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
         formula: '((rc_cm1) / (rc_net_revenue)) * 100',
     },
+    [MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_COUNT]: {
+        priority: 40,
+        title: 'Subscription Initial Purchase Orders',
+        shortTitle: 'Initial Sub. Purchases',
+        description: 'Count of orders that are subscription initial purchases.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_COUNT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COUNTS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The number of attributed orders that were subscription initial purchases. Identified by matching a subscription_initial_purchase event with the same order ID.',
+    },
+    [MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_REVENUE]: {
+        priority: 40,
+        title: 'Subscription Initial Purchase Revenue',
+        shortTitle: 'Initial Sub. Purchase Rev.',
+        description: 'Total revenue from subscription initial purchase orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_REVENUE,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_REVENUE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Total revenue from orders that were subscription initial purchases.',
+    },
+    [MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_CPA]: {
+        priority: 40,
+        title: 'Subscription Initial Purchase CPA',
+        shortTitle: 'Initial Sub. Purchase CPA',
+        description: 'Cost per subscription initial purchase order acquisition.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_CPA,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Ad spend divided by the number of subscription initial purchase orders. Shows how much it costs to acquire a subscription initial purchase.',
+        formulaDisplay: 'Spend ÷ Subscription Initial Purchase Orders',
+        formula: '(spend) / (subscription_initial_purchase_count)',
+    },
+    [MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_ROAS]: {
+        priority: 40,
+        title: 'Subscription Initial Purchase ROAS',
+        shortTitle: 'Initial Sub. Purchase ROAS',
+        description: 'Return on ad spend for subscription initial purchase orders.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_ROAS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Subscription initial purchase order revenue divided by ad spend. Shows the return generated from subscription initial purchases per dollar spent.',
+        formulaDisplay: 'Subscription Initial Purchase Revenue ÷ Spend',
+        formula: '(subscription_initial_purchase_revenue) / (spend)',
+    },
+    [MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_PERCENT]: {
+        priority: 40,
+        title: 'Subscription Initial Purchase %',
+        shortTitle: 'Initial Sub. Purchase %',
+        description: 'Percentage of orders that are subscription initial purchases.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SUBSCRIPTION_INITIAL_PURCHASE_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COUNTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The percentage of total orders that are subscription initial purchases.',
+        formulaDisplay: 'Subscription Initial Purchase Orders ÷ Orders × 100',
+        formula: '(subscription_initial_purchase_count / orders_count) * 100',
+    },
 };
 //# sourceMappingURL=orders-measure-definitions.js.map