@adtrackify/at-tracking-event-types 4.61.12 → 4.62.0

package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js

@@ -1,447 +1,447 @@
-"use strict";
-Object.defineProperty(exports, "__esModule", { value: true });
-exports.GOOGLE_MEASURES_MAP = void 0;
-const measures_js_1 = require("../measures.js");
-const measure_categories_js_1 = require("../measure-categories.js");
-const measure_icon_js_1 = require("../measure-icon.js");
-const measure_value_type_js_1 = require("../measure-value-type.js");
-const measure_applicable_contexts_js_1 = require("./measure-applicable-contexts.js");
-exports.GOOGLE_MEASURES_MAP = {
-    [measures_js_1.MEASURE.GOOGLE_SPEND]: {
-        title: 'Google Spend',
-        description: 'The total amount spent on your Google ads.',
-        tooltip: 'Total amount billed by Google for your ads in the selected period.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_SPEND,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_SPEND,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_IMPRESSIONS]: {
-        title: 'Google Impressions',
-        description: 'The number of times your Google ads were shown.',
-        tooltip: 'How many times your Google ads appeared in front of users.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_IMPRESSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CPM]: {
-        title: 'Google CPM',
-        description: 'The cost per thousand impressions of your Google ads.',
-        shortTitle: 'CPM',
-        tooltip: 'How much you pay for every 1,000 times your Google ad is shown. Lower CPM means your budget reaches more people.',
-        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
-        formula: 'spend / impressions * 1000',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CPM,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_FREQUENCY]: {
-        title: 'Google Frequency',
-        description: 'The average number of times each person saw your Google ads.',
-        tooltip: 'Average number of times each unique person was shown your ad. High frequency can lead to ad fatigue.',
-        formulaDisplay: 'Impressions ÷ Reach',
-        formula: 'impressions / reach',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_FREQUENCY,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CLICKS]: {
-        title: 'Google Clicks',
-        description: 'The number of clicks on your Google ads.',
-        tooltip: 'Total number of times users clicked on your Google ads.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CTR, measures_js_1.MEASURE.GOOGLE_CPC],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CLICKS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CPC]: {
-        title: 'Google CPC',
-        description: 'The cost per click on your Google ads.',
-        shortTitle: 'CPC',
-        tooltip: 'Average amount you pay each time someone clicks your Google ad. Lower CPC means more traffic for your budget.',
-        formulaDisplay: 'Ad Spend ÷ Clicks',
-        formula: 'spend / clicks',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_CLICKS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CPC,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CTR]: {
-        title: 'Google CTR',
-        description: 'The percentage of impressions that resulted in clicks.',
-        shortTitle: 'CTR',
-        tooltip: 'What percentage of people who saw your ad clicked on it. Higher CTR signals your ad is relevant and compelling.',
-        formulaDisplay: 'Clicks ÷ Impressions × 100',
-        formula: 'clicks / impressions * 100',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CLICKS, measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CTR,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
-        valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_PURCHASES]: {
-        title: 'Google Purchases',
-        description: 'The number of purchases attributed to your Google ads.',
-        tooltip: 'Total conversions reported by Google as purchases driven by your ads.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.GOOGLE_ROAS, measures_js_1.MEASURE.GOOGLE_CPA],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE]: {
-        title: 'Google Purchases Value',
-        description: 'The total revenue from purchases attributed to your Google ads.',
-        shortTitle: 'Google Rev.',
-        tooltip: 'Total revenue Google attributes to your ads based on purchase conversion events.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_AVG_PURCHASE_VALUE]: {
-        title: 'Google Average Purchase Value',
-        description: 'The average revenue per purchase from your Google ads.',
-        shortTitle: 'Google Avg. Order',
-        tooltip: 'Average order value for purchases attributed to Google ads.',
-        formulaDisplay: 'Purchases Value ÷ Purchases',
-        formula: 'purchases_value / purchases',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_AVG_PURCHASE_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_PURCHASES_COST]: {
-        title: 'Google Cost per Purchase',
-        description: 'The cost per purchase conversion from your Google ads.',
-        shortTitle: 'Cost/Purchase',
-        tooltip: 'How much you spend on average to drive each purchase through Google. Lower is better.',
-        formulaDisplay: 'Ad Spend ÷ Purchases',
-        formula: 'spend / purchases',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CPA]: {
-        title: 'Google CPA',
-        description: 'The cost per purchase conversion from your Google ads.',
-        shortTitle: 'CPA',
-        tooltip: 'How much you spend on average to drive each purchase through Google. Lower is better.',
-        formulaDisplay: 'Ad Spend ÷ Purchases',
-        formula: 'spend / purchases',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CPA,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_ROAS]: {
-        title: 'Google ROAS',
-        description: 'The return on ad spend from your Google ads.',
-        shortTitle: 'ROAS',
-        tooltip: 'How much revenue you earn for every dollar spent on Google ads. A 3x ROAS means $3 in revenue per $1 spent.',
-        formulaDisplay: 'Purchases Value ÷ Ad Spend',
-        formula: 'purchases_value / spend',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.GOOGLE_CPA],
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS]: {
-        title: 'Google All Conversions',
-        description: 'The total number of conversions from your Google ads.',
-        shortTitle: 'All Conversions',
-        tooltip: 'All conversion actions Google tracked from your ads, including purchases, sign-ups, and other goals.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE]: {
-        title: 'Google All Conversions Value',
-        description: 'The total value of all conversions from your Google ads.',
-        shortTitle: 'All Conv. Value',
-        tooltip: 'Total value of all conversion actions tracked by Google, including all goal types beyond just purchases.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_AVG_ALL_CONVERSION_VALUE]: {
-        title: 'Google Average All Conversion Value',
-        description: 'The average value per conversion from your Google ads.',
-        shortTitle: 'Avg. Conv. Value',
-        tooltip: 'Average value assigned to each conversion action across all goal types.',
-        formulaDisplay: 'All Conversions Value ÷ All Conversions',
-        formula: 'all_conversions_value / all_conversions',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_AVG_ALL_CONVERSION_VALUE,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_COST]: {
-        title: 'Google Cost per All Conversions',
-        description: 'The cost per all conversions from your Google ads.',
-        shortTitle: 'Cost/All Conv.',
-        tooltip: 'How much you spend on average to drive each conversion action across all goal types.',
-        formulaDisplay: 'Ad Spend ÷ All Conversions',
-        formula: 'spend / all_conversions',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS]: {
-        title: 'Google All Conversions ROAS',
-        description: 'The return on ad spend for all conversions from your Google ads.',
-        shortTitle: 'All Conv. ROAS',
-        tooltip: 'Revenue return on ad spend including all conversion types, not just purchases.',
-        formulaDisplay: 'All Conversions Value ÷ Ad Spend',
-        formula: 'all_conversions_value / spend',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ROAS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS]: {
-        title: 'Google Video Views',
-        description: 'The number of video views on your Google ads.',
-        tooltip: 'Total number of times users watched your Google video ads (typically 30+ seconds or full video).',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CPV],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_CPV]: {
-        title: 'Google CPV',
-        description: 'The cost per video view on your Google ads.',
-        shortTitle: 'CPV',
-        tooltip: 'How much you pay on average each time someone watches your Google video ad.',
-        formulaDisplay: 'Ad Spend ÷ Video Views',
-        formula: 'spend / video_views',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS, measures_js_1.MEASURE.GOOGLE_SPEND],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_CPV,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS]: {
-        title: 'Google View-Through Conversions',
-        description: 'The number of conversions that occurred after someone saw, but did not click, your Google ad.',
-        shortTitle: 'View-Thru Conv.',
-        tooltip: 'Conversions from users who saw your ad but did not click, then later converted. Measures impression-driven impact.',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST],
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
-        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST]: {
-        title: 'Google Cost per View-Through Conversion',
-        description: 'The cost per view-through conversion from your Google ads.',
-        shortTitle: 'Cost/VTC',
-        tooltip: 'How much you spend on average to drive each view-through conversion from impression-only exposure.',
-        formulaDisplay: 'Ad Spend ÷ View-Through Conversions',
-        formula: 'spend / view_thru_conversions',
-        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_SPEND],
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
-        measure: measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST,
-        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
-        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
-        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-};
+"use strict";
+Object.defineProperty(exports, "__esModule", { value: true });
+exports.GOOGLE_MEASURES_MAP = void 0;
+const measures_js_1 = require("../measures.js");
+const measure_categories_js_1 = require("../measure-categories.js");
+const measure_icon_js_1 = require("../measure-icon.js");
+const measure_value_type_js_1 = require("../measure-value-type.js");
+const measure_applicable_contexts_js_1 = require("./measure-applicable-contexts.js");
+exports.GOOGLE_MEASURES_MAP = {
+    [measures_js_1.MEASURE.GOOGLE_SPEND]: {
+        title: 'Google Spend',
+        description: 'The total amount spent on your Google ads.',
+        tooltip: 'Total amount billed by Google for your ads in the selected period.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_SPEND,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_SPEND,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_IMPRESSIONS]: {
+        title: 'Google Impressions',
+        description: 'The number of times your Google ads were shown.',
+        tooltip: 'How many times your Google ads appeared in front of users.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_IMPRESSIONS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CPM]: {
+        title: 'Google CPM',
+        description: 'The cost per thousand impressions of your Google ads.',
+        shortTitle: 'CPM',
+        tooltip: 'How much you pay for every 1,000 times your Google ad is shown. Lower CPM means your budget reaches more people.',
+        formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
+        formula: 'spend / impressions * 1000',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CPM,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_FREQUENCY]: {
+        title: 'Google Frequency',
+        description: 'The average number of times each person saw your Google ads.',
+        tooltip: 'Average number of times each unique person was shown your ad. High frequency can lead to ad fatigue.',
+        formulaDisplay: 'Impressions ÷ Reach',
+        formula: 'impressions / reach',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_FREQUENCY,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_AUDIENCE,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CLICKS]: {
+        title: 'Google Clicks',
+        description: 'The number of clicks on your Google ads.',
+        tooltip: 'Total number of times users clicked on your Google ads.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CTR, measures_js_1.MEASURE.GOOGLE_CPC],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CLICKS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CPC]: {
+        title: 'Google CPC',
+        description: 'The cost per click on your Google ads.',
+        shortTitle: 'CPC',
+        tooltip: 'Average amount you pay each time someone clicks your Google ad. Lower CPC means more traffic for your budget.',
+        formulaDisplay: 'Ad Spend ÷ Clicks',
+        formula: 'spend / clicks',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_CLICKS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CPC,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CTR]: {
+        title: 'Google CTR',
+        description: 'The percentage of impressions that resulted in clicks.',
+        shortTitle: 'CTR',
+        tooltip: 'What percentage of people who saw your ad clicked on it. Higher CTR signals your ad is relevant and compelling.',
+        formulaDisplay: 'Clicks ÷ Impressions × 100',
+        formula: 'clicks / impressions * 100',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CLICKS, measures_js_1.MEASURE.GOOGLE_IMPRESSIONS],
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CTR,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CLICKS,
+        valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_PURCHASES]: {
+        title: 'Google Purchases',
+        description: 'The number of purchases attributed to your Google ads.',
+        tooltip: 'Total conversions reported by Google as purchases driven by your ads.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.GOOGLE_ROAS, measures_js_1.MEASURE.GOOGLE_CPA],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE]: {
+        title: 'Google Purchases Value',
+        description: 'The total revenue from purchases attributed to your Google ads.',
+        shortTitle: 'Google Rev.',
+        tooltip: 'Total revenue Google attributes to your ads based on purchase conversion events.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_AVG_PURCHASE_VALUE]: {
+        title: 'Google Average Purchase Value',
+        description: 'The average revenue per purchase from your Google ads.',
+        shortTitle: 'Google Avg. Order',
+        tooltip: 'Average order value for purchases attributed to Google ads.',
+        formulaDisplay: 'Purchases Value ÷ Purchases',
+        formula: 'purchases_value / purchases',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_AVG_PURCHASE_VALUE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_PURCHASES_COST]: {
+        title: 'Google Cost per Purchase',
+        description: 'The cost per purchase conversion from your Google ads.',
+        shortTitle: 'Cost/Purchase',
+        tooltip: 'How much you spend on average to drive each purchase through Google. Lower is better.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_PURCHASES_COST,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CPA]: {
+        title: 'Google CPA',
+        description: 'The cost per purchase conversion from your Google ads.',
+        shortTitle: 'CPA',
+        tooltip: 'How much you spend on average to drive each purchase through Google. Lower is better.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ROAS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CPA,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_ROAS]: {
+        title: 'Google ROAS',
+        description: 'The return on ad spend from your Google ads.',
+        shortTitle: 'ROAS',
+        tooltip: 'How much revenue you earn for every dollar spent on Google ads. A 3x ROAS means $3 in revenue per $1 spent.',
+        formulaDisplay: 'Purchases Value ÷ Ad Spend',
+        formula: 'purchases_value / spend',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_PURCHASES_VALUE, measures_js_1.MEASURE.GOOGLE_CPA],
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_ROAS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS]: {
+        title: 'Google All Conversions',
+        description: 'The total number of conversions from your Google ads.',
+        shortTitle: 'All Conversions',
+        tooltip: 'All conversion actions Google tracked from your ads, including purchases, sign-ups, and other goals.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE]: {
+        title: 'Google All Conversions Value',
+        description: 'The total value of all conversions from your Google ads.',
+        shortTitle: 'All Conv. Value',
+        tooltip: 'Total value of all conversion actions tracked by Google, including all goal types beyond just purchases.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_AVG_ALL_CONVERSION_VALUE]: {
+        title: 'Google Average All Conversion Value',
+        description: 'The average value per conversion from your Google ads.',
+        shortTitle: 'Avg. Conv. Value',
+        tooltip: 'Average value assigned to each conversion action across all goal types.',
+        formulaDisplay: 'All Conversions Value ÷ All Conversions',
+        formula: 'all_conversions_value / all_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_AVG_ALL_CONVERSION_VALUE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_COST]: {
+        title: 'Google Cost per All Conversions',
+        description: 'The cost per all conversions from your Google ads.',
+        shortTitle: 'Cost/All Conv.',
+        tooltip: 'How much you spend on average to drive each conversion action across all goal types.',
+        formulaDisplay: 'Ad Spend ÷ All Conversions',
+        formula: 'spend / all_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_SPEND, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_COST,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS]: {
+        title: 'Google All Conversions ROAS',
+        description: 'The return on ad spend for all conversions from your Google ads.',
+        shortTitle: 'All Conv. ROAS',
+        tooltip: 'Revenue return on ad spend including all conversion types, not just purchases.',
+        formulaDisplay: 'All Conversions Value ÷ Ad Spend',
+        formula: 'all_conversions_value / spend',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_ROAS, measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_VALUE],
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_ALL_CONVERSIONS_ROAS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS]: {
+        title: 'Google Video Views',
+        description: 'The number of video views on your Google ads.',
+        tooltip: 'Total number of times users watched your Google video ads (typically 30+ seconds or full video).',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_CPV],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_CPV]: {
+        title: 'Google CPV',
+        description: 'The cost per video view on your Google ads.',
+        shortTitle: 'CPV',
+        tooltip: 'How much you pay on average each time someone watches your Google video ad.',
+        formulaDisplay: 'Ad Spend ÷ Video Views',
+        formula: 'spend / video_views',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_VIDEO_VIEWS, measures_js_1.MEASURE.GOOGLE_SPEND],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_CPV,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS]: {
+        title: 'Google View-Through Conversions',
+        description: 'The number of conversions that occurred after someone saw, but did not click, your Google ad.',
+        shortTitle: 'View-Thru Conv.',
+        tooltip: 'Conversions from users who saw your ad but did not click, then later converted. Measures impression-driven impact.',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_PURCHASES, measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST],
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_CONVERSIONS,
+        valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST]: {
+        title: 'Google Cost per View-Through Conversion',
+        description: 'The cost per view-through conversion from your Google ads.',
+        shortTitle: 'Cost/VTC',
+        tooltip: 'How much you spend on average to drive each view-through conversion from impression-only exposure.',
+        formulaDisplay: 'Ad Spend ÷ View-Through Conversions',
+        formula: 'spend / view_thru_conversions',
+        relatedMeasures: [measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS, measures_js_1.MEASURE.GOOGLE_SPEND],
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: measure_icon_js_1.MEASURE_ICON.GOOGLE,
+        measure: measures_js_1.MEASURE.GOOGLE_VIEW_THRU_CONVERSIONS_COST,
+        category: measure_categories_js_1.MEASURE_CATEGORY.GOOGLE_ADS,
+        subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.GOOGLE_EFFICIENCY,
+        valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+};
 //# sourceMappingURL=google-measure-definitions.js.map