@adtrackify/at-tracking-event-types 4.60.2 → 4.61.2

package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js

@@ -1,10 +1,10 @@
 import { MEASURE } from '../measures.js';
-import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
-import { MEASURE_ICON } from './measure-icon.js';
-import { MeasureValueType } from './measure-value-type.js';
+import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from '../measure-categories.js';
+import { MEASURE_ICON } from '../measure-icon.js';
+import { MeasureValueType } from '../measure-value-type.js';
 import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
 export const FACEBOOK_MEASURES_MAP = {
-    [MEASURE.CHANNEL_FB_SPEND]: {
+    [MEASURE.META_SPEND]: {
         title: 'Meta Spend',
         description: 'The total amount spent on your Meta ads.',
         tooltip: 'Total ad budget consumed by Meta during the selected period. This is what Meta billed you.',
@@ -13,16 +13,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SPEND,
+        measure: MEASURE.META_SPEND,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_SPEND,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_CPM, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_ROAS],
+        relatedMeasures: [MEASURE.META_CPM, MEASURE.META_CPC, MEASURE.META_ROAS],
     },
-    [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
+    [MEASURE.META_IMPRESSIONS]: {
         title: 'Meta Impressions',
         description: 'The number of times your Meta ads were shown.',
         tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
@@ -31,16 +31,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
+        measure: MEASURE.META_IMPRESSIONS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPM],
+        relatedMeasures: [MEASURE.META_REACH, MEASURE.META_FREQUENCY, MEASURE.META_CPM],
     },
-    [MEASURE.CHANNEL_FB_CPM]: {
+    [MEASURE.META_CPM]: {
         title: 'Meta CPM',
         shortTitle: 'CPM',
         description: 'The cost per thousand impressions of your Meta ads.',
@@ -52,16 +52,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CPM,
+        measure: MEASURE.META_CPM,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_CTR],
+        relatedMeasures: [MEASURE.META_SPEND, MEASURE.META_IMPRESSIONS, MEASURE.META_CTR],
     },
-    [MEASURE.CHANNEL_FB_FREQUENCY]: {
+    [MEASURE.META_FREQUENCY]: {
         title: 'Meta Frequency',
         description: 'The average number of times each person saw your Meta ads.',
         tooltip: 'Average number of times a unique person saw your ad. High frequency can signal ad fatigue.',
@@ -72,16 +72,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_FREQUENCY,
+        measure: MEASURE.META_FREQUENCY,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_IMPRESSIONS],
+        relatedMeasures: [MEASURE.META_REACH, MEASURE.META_IMPRESSIONS],
     },
-    [MEASURE.CHANNEL_FB_REACH]: {
+    [MEASURE.META_REACH]: {
         title: 'Meta Reach',
         description: 'The number of unique people who saw your Meta ads.',
         tooltip: 'How many individual people saw your ad at least once. Unlike impressions, each person is counted only once.',
@@ -90,16 +90,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_REACH,
+        measure: MEASURE.META_REACH,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_AUDIENCE,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_FREQUENCY, MEASURE.CHANNEL_FB_CPP],
+        relatedMeasures: [MEASURE.META_IMPRESSIONS, MEASURE.META_FREQUENCY, MEASURE.META_CPP],
     },
-    [MEASURE.CHANNEL_FB_CPP]: {
+    [MEASURE.META_CPP]: {
         title: 'Meta CPP',
         shortTitle: 'CPP',
         description: 'The cost per 1,000 people reached by your Meta ads.',
@@ -111,16 +111,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CPP,
+        measure: MEASURE.META_CPP,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_REACH, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CPM],
+        relatedMeasures: [MEASURE.META_REACH, MEASURE.META_SPEND, MEASURE.META_CPM],
     },
-    [MEASURE.CHANNEL_FB_CLICKS]: {
+    [MEASURE.META_CLICKS]: {
         title: 'Meta Clicks',
         description: 'The number of clicks on your Meta ads.',
         tooltip: 'Total clicks anywhere on your ad, including link clicks, reactions, profile visits, and more.',
@@ -129,16 +129,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CLICKS,
+        measure: MEASURE.META_CLICKS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_CTR],
+        relatedMeasures: [MEASURE.META_LINK_CLICKS, MEASURE.META_CPC, MEASURE.META_CTR],
     },
-    [MEASURE.CHANNEL_FB_CPC]: {
+    [MEASURE.META_CPC]: {
         title: 'Meta CPC',
         shortTitle: 'CPC',
         description: 'The cost per click on your Meta ads.',
@@ -150,16 +150,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CPC,
+        measure: MEASURE.META_CPC,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
+        relatedMeasures: [MEASURE.META_CLICKS, MEASURE.META_SPEND, MEASURE.META_CTR, MEASURE.META_COST_PER_LINK_CLICK],
     },
-    [MEASURE.CHANNEL_FB_CTR]: {
+    [MEASURE.META_CTR]: {
         title: 'Meta CTR',
         shortTitle: 'CTR',
         description: 'The percentage of impressions that resulted in clicks.',
@@ -171,16 +171,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CTR,
+        measure: MEASURE.META_CTR,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_IMPRESSIONS, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
+        relatedMeasures: [MEASURE.META_CLICKS, MEASURE.META_IMPRESSIONS, MEASURE.META_LINK_CLICKS_CTR],
     },
-    [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
+    [MEASURE.META_UNIQUE_CLICKS]: {
         title: 'Meta Unique Clicks',
         description: 'The number of unique people who clicked on your Meta ads.',
         tooltip: 'How many distinct individuals clicked your ad, counting each person only once regardless of how many times they clicked.',
@@ -189,16 +189,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
+        measure: MEASURE.META_UNIQUE_CLICKS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_CLICKS, MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR],
+        relatedMeasures: [MEASURE.META_CLICKS, MEASURE.META_UNIQUE_CLICKS_CTR],
     },
-    [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
+    [MEASURE.META_UNIQUE_CLICKS_CTR]: {
         title: 'Meta Unique Click-Through Rate',
         shortTitle: 'Unique CTR',
         description: 'The percentage of people who clicked on your ad at least once.',
@@ -210,16 +210,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
+        measure: MEASURE.META_UNIQUE_CLICKS_CTR,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CTR],
+        relatedMeasures: [MEASURE.META_UNIQUE_CLICKS, MEASURE.META_CTR],
     },
-    [MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK]: {
+    [MEASURE.META_COST_PER_UNIQUE_CLICK]: {
         title: 'Meta Cost per Unique Click',
         shortTitle: 'Cost/Unique Click',
         description: 'The average cost per unique click on your Meta ads.',
@@ -231,16 +231,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK,
+        measure: MEASURE.META_COST_PER_UNIQUE_CLICK,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_UNIQUE_CLICKS, MEASURE.CHANNEL_FB_CPC],
+        relatedMeasures: [MEASURE.META_UNIQUE_CLICKS, MEASURE.META_CPC],
     },
-    [MEASURE.CHANNEL_FB_INLINE_CLICKS]: {
+    [MEASURE.META_INLINE_CLICKS]: {
         title: 'Meta Inline Clicks',
         description: 'The number of clicks on links within your Meta ads.',
         tooltip: 'Clicks on links embedded inside the ad unit itself, such as links in the post body or carousel cards.',
@@ -249,16 +249,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_INLINE_CLICKS,
+        measure: MEASURE.META_INLINE_CLICKS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK],
+        relatedMeasures: [MEASURE.META_INLINE_CLICKS_CTR, MEASURE.META_COST_PER_INLINE_CLICK],
     },
-    [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
+    [MEASURE.META_INLINE_CLICKS_CTR]: {
         title: 'Meta Inline Link Click-Through Rate',
         shortTitle: 'Inline CTR',
         description: 'The percentage of impressions that resulted in inline link clicks.',
@@ -270,16 +270,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
+        measure: MEASURE.META_INLINE_CLICKS_CTR,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CTR],
+        relatedMeasures: [MEASURE.META_INLINE_CLICKS, MEASURE.META_CTR],
     },
-    [MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
+    [MEASURE.META_COST_PER_INLINE_CLICK]: {
         title: 'Meta Cost per Inline Click',
         shortTitle: 'Cost/Inline Click',
         description: 'The average cost per inline click on your Meta ads.',
@@ -291,16 +291,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK,
+        measure: MEASURE.META_COST_PER_INLINE_CLICK,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INLINE_CLICKS, MEASURE.CHANNEL_FB_CPC],
+        relatedMeasures: [MEASURE.META_INLINE_CLICKS, MEASURE.META_CPC],
     },
-    [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
+    [MEASURE.META_OUTBOUND_CLICKS]: {
         title: 'Meta Outbound Clicks',
         description: 'The number of clicks that took people to destinations off Meta.',
         tooltip: 'Clicks that sent people to your website or app, as opposed to clicks that stayed within Meta properties.',
@@ -309,16 +309,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS,
+        measure: MEASURE.META_OUTBOUND_CLICKS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
+        relatedMeasures: [MEASURE.META_OUTBOUND_CLICKS_CTR, MEASURE.META_COST_PER_OUTBOUND_CLICK, MEASURE.META_LANDING_PAGE_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
+    [MEASURE.META_OUTBOUND_CLICKS_CTR]: {
         title: 'Meta Outbound Click-Through Rate',
         shortTitle: 'Outbound CTR',
         description: 'The percentage of impressions that resulted in outbound clicks.',
@@ -330,16 +330,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
+        measure: MEASURE.META_OUTBOUND_CLICKS_CTR,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
+        relatedMeasures: [MEASURE.META_OUTBOUND_CLICKS, MEASURE.META_CTR, MEASURE.META_LINK_CLICKS_CTR],
     },
-    [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
+    [MEASURE.META_COST_PER_OUTBOUND_CLICK]: {
         title: 'Meta Cost per Outbound Click',
         shortTitle: 'Cost/Outbound Click',
         description: 'The average cost per click that took people off Meta.',
@@ -351,16 +351,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK,
+        measure: MEASURE.META_COST_PER_OUTBOUND_CLICK,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
+        relatedMeasures: [MEASURE.META_OUTBOUND_CLICKS, MEASURE.META_COST_PER_LINK_CLICK],
     },
-    [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
+    [MEASURE.META_LINK_CLICKS]: {
         title: 'Meta Link Clicks',
         description: 'The number of clicks on links in your Meta ads.',
         tooltip: 'Clicks specifically on your ad\'s call-to-action button or primary link, directing people to your website or app.',
@@ -369,16 +369,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
+        measure: MEASURE.META_LINK_CLICKS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
+        relatedMeasures: [MEASURE.META_LINK_CLICKS_CTR, MEASURE.META_COST_PER_LINK_CLICK, MEASURE.META_LANDING_PAGE_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
+    [MEASURE.META_LINK_CLICKS_CTR]: {
         title: 'Meta Link Click-Through Rate',
         shortTitle: 'Link CTR',
         description: 'The percentage of impressions that resulted in link clicks.',
@@ -390,16 +390,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
+        measure: MEASURE.META_LINK_CLICKS_CTR,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CTR, MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR],
+        relatedMeasures: [MEASURE.META_LINK_CLICKS, MEASURE.META_CTR, MEASURE.META_OUTBOUND_CLICKS_CTR],
     },
-    [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
+    [MEASURE.META_COST_PER_LINK_CLICK]: {
         title: 'Meta Cost per Link Click',
         shortTitle: 'Cost/Link Click',
         description: 'The average cost per link click on your Meta ads.',
@@ -411,16 +411,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
+        measure: MEASURE.META_COST_PER_LINK_CLICK,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LINK_CLICKS, MEASURE.CHANNEL_FB_CPC, MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK],
+        relatedMeasures: [MEASURE.META_LINK_CLICKS, MEASURE.META_CPC, MEASURE.META_COST_PER_OUTBOUND_CLICK],
     },
-    [MEASURE.CHANNEL_FB_PURCHASES]: {
+    [MEASURE.META_PURCHASES]: {
         title: 'Meta Purchases',
         description: 'The number of purchases attributed to your Meta ads.',
         tooltip: 'How many completed purchases Meta attributes to your ads, based on the pixel or Conversions API.',
@@ -429,16 +429,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_PURCHASES,
+        measure: MEASURE.META_PURCHASES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ROAS],
+        relatedMeasures: [MEASURE.META_PURCHASES_VALUE, MEASURE.META_CPA, MEASURE.META_ROAS],
     },
-    [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
+    [MEASURE.META_PURCHASES_VALUE]: {
         title: 'Meta Purchases Value',
         shortTitle: 'Meta Revenue',
         description: 'The total revenue from purchases attributed to your Meta ads.',
@@ -448,16 +448,37 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
+        measure: MEASURE.META_PURCHASES_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_SPEND],
+        relatedMeasures: [MEASURE.META_PURCHASES, MEASURE.META_ROAS, MEASURE.META_SPEND],
     },
-    [MEASURE.CHANNEL_FB_CPA]: {
+    [MEASURE.META_PURCHASES_COST]: {
+        title: 'Meta Cost per Purchase',
+        shortTitle: 'Cost/Purchase',
+        description: 'The cost per purchase from your Meta ads.',
+        tooltip: 'How much you spend on average for each purchase attributed to your Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ Purchases',
+        formula: 'spend / purchases',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.FACEBOOK,
+        measure: MEASURE.META_PURCHASES_COST,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.META_PURCHASES, MEASURE.META_SPEND, MEASURE.META_CPA],
+    },
+    [MEASURE.META_CPA]: {
         title: 'Meta CPA',
         shortTitle: 'CPA',
         description: 'The cost per purchase conversion from your Meta ads.',
@@ -469,17 +490,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_CPA,
+        measure: MEASURE.META_CPA,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST],
-        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
+        relatedMeasures: [MEASURE.META_PURCHASES, MEASURE.META_ROAS, MEASURE.META_NEW_CUSTOMER_CPA],
     },
-    [MEASURE.CHANNEL_FB_ROAS]: {
+    [MEASURE.META_ROAS]: {
         title: 'Meta ROAS',
         shortTitle: 'ROAS',
         description: 'The return on ad spend from your Meta ads.',
@@ -491,16 +511,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: 'x',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ROAS,
+        measure: MEASURE.META_ROAS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SPEND, MEASURE.CHANNEL_FB_PURCHASES_VALUE, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
+        relatedMeasures: [MEASURE.META_SPEND, MEASURE.META_PURCHASES_VALUE, MEASURE.META_CPA, MEASURE.META_NEW_CUSTOMER_ROAS],
     },
-    [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
+    [MEASURE.META_NEW_CUSTOMER_PURCHASES]: {
         title: 'Meta New Customer Purchases',
         shortTitle: 'NC Purchases',
         description: 'The number of new customer purchases attributed to your Meta ads.',
@@ -510,16 +530,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
+        measure: MEASURE.META_NEW_CUSTOMER_PURCHASES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
+        relatedMeasures: [MEASURE.META_PURCHASES, MEASURE.META_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.META_NEW_CUSTOMER_CPA],
     },
-    [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
+    [MEASURE.META_NEW_CUSTOMER_PURCHASES_VALUE]: {
         title: 'Meta New Customer Purchases Value',
         shortTitle: 'NC Revenue',
         description: 'The total revenue from new customer purchases attributed to your Meta ads.',
@@ -529,16 +549,37 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
+        measure: MEASURE.META_NEW_CUSTOMER_PURCHASES_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
+        relatedMeasures: [MEASURE.META_NEW_CUSTOMER_PURCHASES, MEASURE.META_NEW_CUSTOMER_ROAS, MEASURE.META_PURCHASES_VALUE],
+    },
+    [MEASURE.META_NEW_CUSTOMER_PURCHASES_COST]: {
+        title: 'Meta New Customer Cost per Purchase',
+        shortTitle: 'NC Cost/Purchase',
+        description: 'The cost per new customer purchase from your Meta ads.',
+        tooltip: 'How much you spend on average for each new customer purchase attributed to your Meta ads.',
+        formulaDisplay: 'Ad Spend ÷ New Customer Purchases',
+        formula: 'spend / new_customer_purchases',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.FACEBOOK,
+        measure: MEASURE.META_NEW_CUSTOMER_PURCHASES_COST,
+        category: MEASURE_CATEGORY.META_ADS,
+        subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        relatedMeasures: [MEASURE.META_NEW_CUSTOMER_PURCHASES, MEASURE.META_SPEND, MEASURE.META_NEW_CUSTOMER_CPA],
     },
-    [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
+    [MEASURE.META_NEW_CUSTOMER_CPA]: {
         title: 'Meta New Customer CPA',
         shortTitle: 'NC CPA',
         description: 'The cost per acquisition for new customers from Meta ads.',
@@ -550,17 +591,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
+        measure: MEASURE.META_NEW_CUSTOMER_CPA,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST],
-        relatedMeasures: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
+        relatedMeasures: [MEASURE.META_NEW_CUSTOMER_PURCHASES, MEASURE.META_CPA, MEASURE.META_NEW_CUSTOMER_ROAS],
     },
-    [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
+    [MEASURE.META_NEW_CUSTOMER_ROAS]: {
         title: 'Meta New Customer ROAS',
         shortTitle: 'NC ROAS',
         description: 'The return on ad spend from new customers acquired via Meta ads.',
@@ -572,16 +612,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: 'x',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
+        measure: MEASURE.META_NEW_CUSTOMER_ROAS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_EFFICIENCY,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ROAS, MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
+        relatedMeasures: [MEASURE.META_ROAS, MEASURE.META_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.META_NEW_CUSTOMER_CPA],
     },
-    [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
+    [MEASURE.META_VIEW_CONTENTS]: {
         title: 'Meta View Contents',
         shortTitle: 'View Content',
         description: 'The number of product or content page views attributed to your Meta ads.',
@@ -591,16 +631,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
+        measure: MEASURE.META_VIEW_CONTENTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES],
+        relatedMeasures: [MEASURE.META_VIEW_CONTENTS_COST, MEASURE.META_ADD_TO_CARTS, MEASURE.META_PURCHASES],
     },
-    [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
+    [MEASURE.META_VIEW_CONTENTS_VALUE]: {
         title: 'Meta View Contents Value',
         shortTitle: 'View Content Value',
         description: 'The total value of products viewed from your Meta ads.',
@@ -610,16 +650,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
+        measure: MEASURE.META_VIEW_CONTENTS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
+        relatedMeasures: [MEASURE.META_VIEW_CONTENTS, MEASURE.META_ADD_TO_CARTS_VALUE],
     },
-    [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
+    [MEASURE.META_VIEW_CONTENTS_COST]: {
         title: 'Meta Cost per View Content',
         shortTitle: 'Cost/View Content',
         description: 'The cost per product or content page view from your Meta ads.',
@@ -631,16 +671,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
+        measure: MEASURE.META_VIEW_CONTENTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIEW_CONTENTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
+        relatedMeasures: [MEASURE.META_VIEW_CONTENTS, MEASURE.META_ADD_TO_CARTS_COST],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
+    [MEASURE.META_ADD_TO_CARTS]: {
         title: 'Meta Add to Carts',
         shortTitle: 'Add to Cart',
         description: 'The number of add to cart actions attributed to your Meta ads.',
@@ -650,16 +690,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
+        measure: MEASURE.META_ADD_TO_CARTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES],
+        relatedMeasures: [MEASURE.META_ADD_TO_CARTS_COST, MEASURE.META_INITIATE_CHECKOUTS, MEASURE.META_PURCHASES],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
+    [MEASURE.META_ADD_TO_CARTS_VALUE]: {
         title: 'Meta Add to Carts Value',
         shortTitle: 'Cart Value',
         description: 'The total value of products added to cart from your Meta ads.',
@@ -669,16 +709,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
+        measure: MEASURE.META_ADD_TO_CARTS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
+        relatedMeasures: [MEASURE.META_ADD_TO_CARTS, MEASURE.META_PURCHASES_VALUE],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
+    [MEASURE.META_ADD_TO_CARTS_COST]: {
         title: 'Meta Cost per Add to Cart',
         shortTitle: 'Cost/Add to Cart',
         description: 'The cost per add to cart action from your Meta ads.',
@@ -690,16 +730,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
+        measure: MEASURE.META_ADD_TO_CARTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_CARTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST],
+        relatedMeasures: [MEASURE.META_ADD_TO_CARTS, MEASURE.META_CPA, MEASURE.META_INITIATE_CHECKOUTS_COST],
     },
-    [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
+    [MEASURE.META_INITIATE_CHECKOUTS]: {
         title: 'Meta Initiate Checkouts',
         shortTitle: 'Checkouts',
         description: 'The number of checkout initiations attributed to your Meta ads.',
@@ -709,16 +749,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
+        measure: MEASURE.META_INITIATE_CHECKOUTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_FB_PURCHASES, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
+        relatedMeasures: [MEASURE.META_INITIATE_CHECKOUTS_COST, MEASURE.META_PURCHASES, MEASURE.META_ADD_TO_CARTS],
     },
-    [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
+    [MEASURE.META_INITIATE_CHECKOUTS_VALUE]: {
         title: 'Meta Initiate Checkouts Value',
         shortTitle: 'Checkout Value',
         description: 'The total value of carts at checkout from your Meta ads.',
@@ -728,16 +768,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
+        measure: MEASURE.META_INITIATE_CHECKOUTS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_PURCHASES_VALUE],
+        relatedMeasures: [MEASURE.META_INITIATE_CHECKOUTS, MEASURE.META_PURCHASES_VALUE],
     },
-    [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
+    [MEASURE.META_INITIATE_CHECKOUTS_COST]: {
         title: 'Meta Cost per Initiate Checkout',
         shortTitle: 'Cost/Checkout',
         description: 'The cost per checkout initiation from your Meta ads.',
@@ -749,16 +789,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
+        measure: MEASURE.META_INITIATE_CHECKOUTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, MEASURE.CHANNEL_FB_CPA, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
+        relatedMeasures: [MEASURE.META_INITIATE_CHECKOUTS, MEASURE.META_CPA, MEASURE.META_ADD_TO_CARTS_COST],
     },
-    [MEASURE.CHANNEL_FB_SEARCHES]: {
+    [MEASURE.META_SEARCHES]: {
         title: 'Meta Searches',
         description: 'The number of on-site searches attributed to your Meta ads.',
         tooltip: 'How many times visitors from your Meta ads used your site search. Indicates active product discovery intent.',
@@ -767,16 +807,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SEARCHES,
+        measure: MEASURE.META_SEARCHES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES_COST, MEASURE.CHANNEL_FB_VIEW_CONTENTS],
+        relatedMeasures: [MEASURE.META_SEARCHES_COST, MEASURE.META_VIEW_CONTENTS],
     },
-    [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
+    [MEASURE.META_SEARCHES_VALUE]: {
         title: 'Meta Searches Value',
         shortTitle: 'Search Value',
         description: 'The total value of on-site searches attributed to your Meta ads.',
@@ -786,16 +826,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
+        measure: MEASURE.META_SEARCHES_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES, MEASURE.CHANNEL_FB_SEARCHES_COST],
+        relatedMeasures: [MEASURE.META_SEARCHES, MEASURE.META_SEARCHES_COST],
     },
-    [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
+    [MEASURE.META_SEARCHES_COST]: {
         title: 'Meta Cost per Search',
         shortTitle: 'Cost/Search',
         description: 'The cost per on-site search attributed to your Meta ads.',
@@ -807,16 +847,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
+        measure: MEASURE.META_SEARCHES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SEARCHES],
+        relatedMeasures: [MEASURE.META_SEARCHES],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
+    [MEASURE.META_ADD_TO_WISHLISTS]: {
         title: 'Meta Add to Wishlists',
         shortTitle: 'Wishlists',
         description: 'The number of add to wishlist actions attributed to your Meta ads.',
@@ -826,16 +866,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
+        measure: MEASURE.META_ADD_TO_WISHLISTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST, MEASURE.CHANNEL_FB_ADD_TO_CARTS],
+        relatedMeasures: [MEASURE.META_ADD_TO_WISHLISTS_COST, MEASURE.META_ADD_TO_CARTS],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
+    [MEASURE.META_ADD_TO_WISHLISTS_VALUE]: {
         title: 'Meta Add to Wishlists Value',
         shortTitle: 'Wishlist Value',
         description: 'The total value of products added to wishlist from your Meta ads.',
@@ -845,16 +885,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
+        measure: MEASURE.META_ADD_TO_WISHLISTS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
+        relatedMeasures: [MEASURE.META_ADD_TO_WISHLISTS, MEASURE.META_ADD_TO_CARTS_VALUE],
     },
-    [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
+    [MEASURE.META_ADD_TO_WISHLISTS_COST]: {
         title: 'Meta Cost per Add to Wishlist',
         shortTitle: 'Cost/Wishlist',
         description: 'The cost per add to wishlist action from your Meta ads.',
@@ -866,16 +906,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
+        measure: MEASURE.META_ADD_TO_WISHLISTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
+        relatedMeasures: [MEASURE.META_ADD_TO_WISHLISTS, MEASURE.META_ADD_TO_CARTS_COST],
     },
-    [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
+    [MEASURE.META_ENGAGEMENTS]: {
         title: 'Meta Engagements',
         description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
         tooltip: 'All social interactions on your ad including reactions, comments, shares, and saves. High engagement signals resonant creative.',
@@ -884,16 +924,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
+        measure: MEASURE.META_ENGAGEMENTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE, MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_SHARES],
+        relatedMeasures: [MEASURE.META_ENGAGEMENTS_COST, MEASURE.META_ENGAGEMENT_RATE, MEASURE.META_REACTIONS, MEASURE.META_SHARES],
     },
-    [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
+    [MEASURE.META_ENGAGEMENTS_COST]: {
         title: 'Meta Cost per Engagement',
         shortTitle: 'Cost/Engagement',
         description: 'The cost per engagement on your Meta ads.',
@@ -905,16 +945,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
+        measure: MEASURE.META_ENGAGEMENTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENT_RATE],
+        relatedMeasures: [MEASURE.META_ENGAGEMENTS, MEASURE.META_ENGAGEMENT_RATE],
     },
-    [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
+    [MEASURE.META_ENGAGEMENT_RATE]: {
         title: 'Meta Engagement Rate',
         shortTitle: 'Engagement Rate',
         description: 'The percentage of people who engaged with your Meta ads after seeing them.',
@@ -926,16 +966,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
+        measure: MEASURE.META_ENGAGEMENT_RATE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_ENGAGEMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
+        relatedMeasures: [MEASURE.META_ENGAGEMENTS, MEASURE.META_ENGAGEMENTS_COST],
     },
-    [MEASURE.CHANNEL_FB_SHARES]: {
+    [MEASURE.META_SHARES]: {
         title: 'Meta Shares',
         description: 'The number of times your Meta ads were shared.',
         tooltip: 'How many times people shared your ad to their own feed or stories. Shares extend organic reach at no extra cost.',
@@ -944,16 +984,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SHARES,
+        measure: MEASURE.META_SHARES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SHARES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
+        relatedMeasures: [MEASURE.META_SHARES_COST, MEASURE.META_ENGAGEMENTS],
     },
-    [MEASURE.CHANNEL_FB_SHARES_COST]: {
+    [MEASURE.META_SHARES_COST]: {
         title: 'Meta Cost per Share',
         shortTitle: 'Cost/Share',
         description: 'The cost per share of your Meta ads.',
@@ -965,16 +1005,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SHARES_COST,
+        measure: MEASURE.META_SHARES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SHARES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
+        relatedMeasures: [MEASURE.META_SHARES, MEASURE.META_ENGAGEMENTS_COST],
     },
-    [MEASURE.CHANNEL_FB_REACTIONS]: {
+    [MEASURE.META_REACTIONS]: {
         title: 'Meta Reactions',
         description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
         tooltip: 'Total emoji reactions on your ad. Reactions are a quick signal of emotional resonance with your audience.',
@@ -983,16 +1023,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_REACTIONS,
+        measure: MEASURE.META_REACTIONS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS_COST, MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_ENGAGEMENTS],
+        relatedMeasures: [MEASURE.META_REACTIONS_COST, MEASURE.META_LIKES, MEASURE.META_ENGAGEMENTS],
     },
-    [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
+    [MEASURE.META_REACTIONS_COST]: {
         title: 'Meta Cost per Reaction',
         shortTitle: 'Cost/Reaction',
         description: 'The cost per reaction on your Meta ads.',
@@ -1004,16 +1044,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
+        measure: MEASURE.META_REACTIONS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_REACTIONS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
+        relatedMeasures: [MEASURE.META_REACTIONS, MEASURE.META_ENGAGEMENTS_COST],
     },
-    [MEASURE.CHANNEL_FB_LIKES]: {
+    [MEASURE.META_LIKES]: {
         title: 'Meta Likes',
         description: 'The number of likes on your Meta ads.',
         tooltip: 'Total thumbs-up reactions on your ad. Likes are a basic positive engagement signal.',
@@ -1022,16 +1062,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LIKES,
+        measure: MEASURE.META_LIKES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LIKES_COST, MEASURE.CHANNEL_FB_REACTIONS],
+        relatedMeasures: [MEASURE.META_LIKES_COST, MEASURE.META_REACTIONS],
     },
-    [MEASURE.CHANNEL_FB_LIKES_COST]: {
+    [MEASURE.META_LIKES_COST]: {
         title: 'Meta Cost per Like',
         shortTitle: 'Cost/Like',
         description: 'The cost per like on your Meta ads.',
@@ -1043,16 +1083,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LIKES_COST,
+        measure: MEASURE.META_LIKES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LIKES, MEASURE.CHANNEL_FB_REACTIONS_COST],
+        relatedMeasures: [MEASURE.META_LIKES, MEASURE.META_REACTIONS_COST],
     },
-    [MEASURE.CHANNEL_FB_COMMENTS]: {
+    [MEASURE.META_COMMENTS]: {
         title: 'Meta Comments',
         description: 'The number of comments on your Meta ads.',
         tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
@@ -1061,16 +1101,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COMMENTS,
+        measure: MEASURE.META_COMMENTS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
+        relatedMeasures: [MEASURE.META_COMMENTS_COST, MEASURE.META_ENGAGEMENTS],
     },
-    [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
+    [MEASURE.META_COMMENTS_COST]: {
         title: 'Meta Cost per Comment',
         shortTitle: 'Cost/Comment',
         description: 'The cost per comment on your Meta ads.',
@@ -1082,16 +1122,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
+        measure: MEASURE.META_COMMENTS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_COMMENTS, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
+        relatedMeasures: [MEASURE.META_COMMENTS, MEASURE.META_ENGAGEMENTS_COST],
     },
-    [MEASURE.CHANNEL_FB_SAVES]: {
+    [MEASURE.META_SAVES]: {
         title: 'Meta Saves',
         description: 'The number of times people saved your Meta ads for later viewing.',
         tooltip: 'How many people bookmarked your ad to revisit later. Saves indicate strong product interest.',
@@ -1100,16 +1140,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SAVES,
+        measure: MEASURE.META_SAVES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SAVES_COST, MEASURE.CHANNEL_FB_ENGAGEMENTS],
+        relatedMeasures: [MEASURE.META_SAVES_COST, MEASURE.META_ENGAGEMENTS],
     },
-    [MEASURE.CHANNEL_FB_SAVES_COST]: {
+    [MEASURE.META_SAVES_COST]: {
         title: 'Meta Cost per Save',
         shortTitle: 'Cost/Save',
         description: 'The cost per save on your Meta ads.',
@@ -1121,16 +1161,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SAVES_COST,
+        measure: MEASURE.META_SAVES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_ENGAGEMENT,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SAVES, MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
+        relatedMeasures: [MEASURE.META_SAVES, MEASURE.META_ENGAGEMENTS_COST],
     },
-    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
+    [MEASURE.META_LANDING_PAGE_VIEWS]: {
         title: 'Meta Landing Page Views',
         shortTitle: 'LP Views',
         description: 'The number of times your landing page loaded after people clicked your ads.',
@@ -1140,16 +1180,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
+        measure: MEASURE.META_LANDING_PAGE_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_FB_LINK_CLICKS],
+        relatedMeasures: [MEASURE.META_LANDING_PAGE_VIEWS_COST, MEASURE.META_LANDING_PAGE_VIEW_RATE, MEASURE.META_LINK_CLICKS],
     },
-    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
+    [MEASURE.META_LANDING_PAGE_VIEWS_COST]: {
         title: 'Meta Cost per Landing Page View',
         shortTitle: 'Cost/LP View',
         description: 'The cost per landing page view from your Meta ads.',
@@ -1161,16 +1201,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
+        measure: MEASURE.META_LANDING_PAGE_VIEWS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
+        relatedMeasures: [MEASURE.META_LANDING_PAGE_VIEWS, MEASURE.META_COST_PER_LINK_CLICK],
     },
-    [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
+    [MEASURE.META_LANDING_PAGE_VIEW_RATE]: {
         title: 'Meta Landing Page View Rate',
         shortTitle: 'LP View Rate',
         description: 'The percentage of clicks that resulted in landing page loads.',
@@ -1182,16 +1222,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '%',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
+        measure: MEASURE.META_LANDING_PAGE_VIEW_RATE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CLICKS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_FB_LINK_CLICKS],
+        relatedMeasures: [MEASURE.META_LANDING_PAGE_VIEWS, MEASURE.META_LINK_CLICKS],
     },
-    [MEASURE.CHANNEL_FB_LEADS]: {
+    [MEASURE.META_LEADS]: {
         title: 'Meta Leads',
         description: 'The number of leads generated from your Meta ads.',
         tooltip: 'How many people submitted a lead form or completed a lead event from your Meta ads.',
@@ -1200,16 +1240,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LEADS,
+        measure: MEASURE.META_LEADS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS_COST, MEASURE.CHANNEL_FB_LEADS_VALUE, MEASURE.CHANNEL_FB_PURCHASES],
+        relatedMeasures: [MEASURE.META_LEADS_COST, MEASURE.META_LEADS_VALUE, MEASURE.META_PURCHASES],
     },
-    [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
+    [MEASURE.META_LEADS_VALUE]: {
         title: 'Meta Leads Value',
         shortTitle: 'Lead Value',
         description: 'The total value of leads generated from your Meta ads.',
@@ -1219,16 +1259,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
+        measure: MEASURE.META_LEADS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_LEADS_COST],
+        relatedMeasures: [MEASURE.META_LEADS, MEASURE.META_LEADS_COST],
     },
-    [MEASURE.CHANNEL_FB_LEADS_COST]: {
+    [MEASURE.META_LEADS_COST]: {
         title: 'Meta Cost per Lead',
         shortTitle: 'CPL',
         description: 'The cost per lead generated from your Meta ads.',
@@ -1240,16 +1280,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_LEADS_COST,
+        measure: MEASURE.META_LEADS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_LEADS, MEASURE.CHANNEL_FB_CPA],
+        relatedMeasures: [MEASURE.META_LEADS, MEASURE.META_CPA],
     },
-    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
+    [MEASURE.META_APPOINTMENT_SCHEDULES]: {
         title: 'Meta Appointments Scheduled',
         shortTitle: 'Appointments',
         description: 'The number of appointments scheduled from your Meta ads.',
@@ -1259,16 +1299,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
+        measure: MEASURE.META_APPOINTMENT_SCHEDULES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST, MEASURE.CHANNEL_FB_LEADS],
+        relatedMeasures: [MEASURE.META_APPOINTMENT_SCHEDULES_COST, MEASURE.META_LEADS],
     },
-    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
+    [MEASURE.META_APPOINTMENT_SCHEDULES_VALUE]: {
         title: 'Meta Appointments Scheduled Value',
         shortTitle: 'Appointment Value',
         description: 'The total value of appointments scheduled from your Meta ads.',
@@ -1278,16 +1318,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
+        measure: MEASURE.META_APPOINTMENT_SCHEDULES_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST],
+        relatedMeasures: [MEASURE.META_APPOINTMENT_SCHEDULES, MEASURE.META_APPOINTMENT_SCHEDULES_COST],
     },
-    [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
+    [MEASURE.META_APPOINTMENT_SCHEDULES_COST]: {
         title: 'Meta Cost per Appointment Scheduled',
         shortTitle: 'Cost/Appointment',
         description: 'The cost per appointment scheduled from your Meta ads.',
@@ -1299,16 +1339,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
+        measure: MEASURE.META_APPOINTMENT_SCHEDULES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, MEASURE.CHANNEL_FB_LEADS_COST],
+        relatedMeasures: [MEASURE.META_APPOINTMENT_SCHEDULES, MEASURE.META_LEADS_COST],
     },
-    [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
+    [MEASURE.META_SUBSCRIBES]: {
         title: 'Meta Subscriptions',
         description: 'The number of subscription sign-ups from your Meta ads.',
         tooltip: 'How many people signed up for a subscription after engaging with your Meta ad.',
@@ -1317,16 +1357,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
+        measure: MEASURE.META_SUBSCRIBES,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES_COST, MEASURE.CHANNEL_FB_START_TRIALS],
+        relatedMeasures: [MEASURE.META_SUBSCRIBES_COST, MEASURE.META_START_TRIALS],
     },
-    [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
+    [MEASURE.META_SUBSCRIBES_VALUE]: {
         title: 'Meta Subscriptions Value',
         shortTitle: 'Subscription Value',
         description: 'The total value of subscriptions from your Meta ads.',
@@ -1336,16 +1376,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
+        measure: MEASURE.META_SUBSCRIBES_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
+        relatedMeasures: [MEASURE.META_SUBSCRIBES, MEASURE.META_SUBSCRIBES_COST],
     },
-    [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
+    [MEASURE.META_SUBSCRIBES_COST]: {
         title: 'Meta Cost per Subscription',
         shortTitle: 'Cost/Subscription',
         description: 'The cost per subscription sign-up from your Meta ads.',
@@ -1357,16 +1397,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
+        measure: MEASURE.META_SUBSCRIBES_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBSCRIBES, MEASURE.CHANNEL_FB_CPA],
+        relatedMeasures: [MEASURE.META_SUBSCRIBES, MEASURE.META_CPA],
     },
-    [MEASURE.CHANNEL_FB_START_TRIALS]: {
+    [MEASURE.META_START_TRIALS]: {
         title: 'Meta Trial Starts',
         description: 'The number of trial starts from your Meta ads.',
         tooltip: 'How many people started a free or paid trial after engaging with your Meta ad.',
@@ -1375,16 +1415,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_START_TRIALS,
+        measure: MEASURE.META_START_TRIALS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS_COST, MEASURE.CHANNEL_FB_SUBSCRIBES],
+        relatedMeasures: [MEASURE.META_START_TRIALS_COST, MEASURE.META_SUBSCRIBES],
     },
-    [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
+    [MEASURE.META_START_TRIALS_VALUE]: {
         title: 'Meta Trial Starts Value',
         shortTitle: 'Trial Value',
         description: 'The total value of trials started from your Meta ads.',
@@ -1394,16 +1434,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
+        measure: MEASURE.META_START_TRIALS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_START_TRIALS_COST],
+        relatedMeasures: [MEASURE.META_START_TRIALS, MEASURE.META_START_TRIALS_COST],
     },
-    [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
+    [MEASURE.META_START_TRIALS_COST]: {
         title: 'Meta Cost per Trial Start',
         shortTitle: 'Cost/Trial',
         description: 'The cost per trial start from your Meta ads.',
@@ -1415,16 +1455,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
+        measure: MEASURE.META_START_TRIALS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_START_TRIALS, MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
+        relatedMeasures: [MEASURE.META_START_TRIALS, MEASURE.META_SUBSCRIBES_COST],
     },
-    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
+    [MEASURE.META_SUBMIT_APPLICATIONS]: {
         title: 'Meta Application Submissions',
         shortTitle: 'Applications',
         description: 'The number of application submissions from your Meta ads.',
@@ -1434,16 +1474,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
+        measure: MEASURE.META_SUBMIT_APPLICATIONS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
+        relatedMeasures: [MEASURE.META_SUBMIT_APPLICATIONS_COST, MEASURE.META_LEADS],
     },
-    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
+    [MEASURE.META_SUBMIT_APPLICATIONS_VALUE]: {
         title: 'Meta Application Submissions Value',
         shortTitle: 'Application Value',
         description: 'The total value of applications submitted from your Meta ads.',
@@ -1453,16 +1493,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
+        measure: MEASURE.META_SUBMIT_APPLICATIONS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST],
+        relatedMeasures: [MEASURE.META_SUBMIT_APPLICATIONS, MEASURE.META_SUBMIT_APPLICATIONS_COST],
     },
-    [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
+    [MEASURE.META_SUBMIT_APPLICATIONS_COST]: {
         title: 'Meta Cost per Application Submission',
         shortTitle: 'Cost/Application',
         description: 'The cost per application submission from your Meta ads.',
@@ -1474,16 +1514,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
+        measure: MEASURE.META_SUBMIT_APPLICATIONS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
+        relatedMeasures: [MEASURE.META_SUBMIT_APPLICATIONS, MEASURE.META_LEADS_COST],
     },
-    [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
+    [MEASURE.META_APP_INSTALLS]: {
         title: 'Meta App Installs',
         description: 'The number of app installs from your Meta ads.',
         tooltip: 'How many people installed your app after engaging with your Meta ad.',
@@ -1492,16 +1532,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
+        measure: MEASURE.META_APP_INSTALLS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS_COST, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS],
+        relatedMeasures: [MEASURE.META_APP_INSTALLS_COST, MEASURE.META_COMPLETE_REGISTRATIONS],
     },
-    [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
+    [MEASURE.META_APP_INSTALLS_VALUE]: {
         title: 'Meta App Installs Value',
         shortTitle: 'Install Value',
         description: 'The total value of app installs from your Meta ads.',
@@ -1511,16 +1551,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
+        measure: MEASURE.META_APP_INSTALLS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_APP_INSTALLS_COST],
+        relatedMeasures: [MEASURE.META_APP_INSTALLS, MEASURE.META_APP_INSTALLS_COST],
     },
-    [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
+    [MEASURE.META_APP_INSTALLS_COST]: {
         title: 'Meta Cost per App Install',
         shortTitle: 'CPI',
         description: 'The cost per app install from your Meta ads.',
@@ -1532,16 +1572,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
+        measure: MEASURE.META_APP_INSTALLS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_APP_INSTALLS, MEASURE.CHANNEL_FB_CPA],
+        relatedMeasures: [MEASURE.META_APP_INSTALLS, MEASURE.META_CPA],
     },
-    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
+    [MEASURE.META_COMPLETE_REGISTRATIONS]: {
         title: 'Meta Completed Registrations',
         shortTitle: 'Registrations',
         description: 'The number of completed registrations from your Meta ads.',
@@ -1551,16 +1591,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
+        measure: MEASURE.META_COMPLETE_REGISTRATIONS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_FB_LEADS],
+        relatedMeasures: [MEASURE.META_COMPLETE_REGISTRATIONS_COST, MEASURE.META_LEADS],
     },
-    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
+    [MEASURE.META_COMPLETE_REGISTRATIONS_VALUE]: {
         title: 'Meta Completed Registrations Value',
         shortTitle: 'Registration Value',
         description: 'The total value of completed registrations from your Meta ads.',
@@ -1570,16 +1610,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
+        measure: MEASURE.META_COMPLETE_REGISTRATIONS_VALUE,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST],
+        relatedMeasures: [MEASURE.META_COMPLETE_REGISTRATIONS, MEASURE.META_COMPLETE_REGISTRATIONS_COST],
     },
-    [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
+    [MEASURE.META_COMPLETE_REGISTRATIONS_COST]: {
         title: 'Meta Cost per Completed Registration',
         shortTitle: 'Cost/Registration',
         description: 'The cost per completed registration from your Meta ads.',
@@ -1591,16 +1631,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
+        measure: MEASURE.META_COMPLETE_REGISTRATIONS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_CONVERSIONS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_FB_LEADS_COST],
+        relatedMeasures: [MEASURE.META_COMPLETE_REGISTRATIONS, MEASURE.META_LEADS_COST],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
+    [MEASURE.META_VIDEO_VIEWS]: {
         title: 'Meta Video Views',
         description: 'The number of video views on your Meta ads.',
         tooltip: 'How many times your video ad was watched for at least 3 seconds (Meta\'s default view threshold).',
@@ -1609,16 +1649,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
+        measure: MEASURE.META_VIDEO_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST, MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_COST, MEASURE.META_VIDEO_PLAYS, MEASURE.META_VIDEO_VIEWS_THRUPLAY],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
+    [MEASURE.META_VIDEO_VIEWS_COST]: {
         title: 'Meta Cost per Video View',
         shortTitle: 'Cost/Video View',
         description: 'The cost per video view on your Meta ads.',
@@ -1630,16 +1670,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
+        measure: MEASURE.META_VIDEO_VIEWS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS, MEASURE.META_VIDEO_VIEWS_THRUPLAY_COST],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
+    [MEASURE.META_VIDEO_VIEWS_15_SEC]: {
         title: 'Meta 15-Second Video Views',
         shortTitle: '15s Video Views',
         description: 'The number of times your video ads were watched for at least 15 seconds.',
@@ -1649,16 +1689,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
+        measure: MEASURE.META_VIDEO_VIEWS_15_SEC,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_15_SEC_COST, MEASURE.META_VIDEO_VIEWS, MEASURE.META_VIDEO_VIEWS_THRUPLAY],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
+    [MEASURE.META_VIDEO_VIEWS_15_SEC_COST]: {
         title: 'Meta Cost per 15-Second Video View',
         shortTitle: 'Cost/15s View',
         description: 'The cost per 15-second video view on your Meta ads.',
@@ -1670,16 +1710,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
+        measure: MEASURE.META_VIDEO_VIEWS_15_SEC_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_15_SEC, MEASURE.META_VIDEO_VIEWS_COST],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
+    [MEASURE.META_VIDEO_VIEWS_30_SEC]: {
         title: 'Meta 30-Second Video Views',
         shortTitle: '30s Video Views',
         description: 'The number of times your video ads were watched for at least 30 seconds.',
@@ -1689,16 +1729,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
+        measure: MEASURE.META_VIDEO_VIEWS_30_SEC,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_30_SEC_COST, MEASURE.META_VIDEO_VIEWS_15_SEC],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
+    [MEASURE.META_VIDEO_VIEWS_30_SEC_COST]: {
         title: 'Meta Cost per 30-Second Video View',
         shortTitle: 'Cost/30s View',
         description: 'The cost per 30-second video view on your Meta ads.',
@@ -1710,16 +1750,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
+        measure: MEASURE.META_VIDEO_VIEWS_30_SEC_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_30_SEC, MEASURE.META_VIDEO_VIEWS_15_SEC_COST],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
+    [MEASURE.META_VIDEO_P25_WATCHED_VIEWS]: {
         title: 'Meta Video 25% Completion Views',
         shortTitle: 'Video 25% Views',
         description: 'The number of times your video ads were watched to at least 25% completion.',
@@ -1729,16 +1769,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
+        measure: MEASURE.META_VIDEO_P25_WATCHED_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
+        relatedMeasures: [MEASURE.META_VIDEO_P50_WATCHED_VIEWS, MEASURE.META_VIDEO_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
+    [MEASURE.META_VIDEO_P50_WATCHED_VIEWS]: {
         title: 'Meta Video 50% Completion Views',
         shortTitle: 'Video 50% Views',
         description: 'The number of times your video ads were watched to at least 50% completion.',
@@ -1748,16 +1788,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
+        measure: MEASURE.META_VIDEO_P50_WATCHED_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS],
+        relatedMeasures: [MEASURE.META_VIDEO_P25_WATCHED_VIEWS, MEASURE.META_VIDEO_P75_WATCHED_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
+    [MEASURE.META_VIDEO_P75_WATCHED_VIEWS]: {
         title: 'Meta Video 75% Completion Views',
         shortTitle: 'Video 75% Views',
         description: 'The number of times your video ads were watched to at least 75% completion.',
@@ -1767,16 +1807,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
+        measure: MEASURE.META_VIDEO_P75_WATCHED_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS],
+        relatedMeasures: [MEASURE.META_VIDEO_P50_WATCHED_VIEWS, MEASURE.META_VIDEO_P95_WATCHED_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
+    [MEASURE.META_VIDEO_P95_WATCHED_VIEWS]: {
         title: 'Meta Video 95% Completion Views',
         shortTitle: 'Video 95% Views',
         description: 'The number of times your video ads were watched to at least 95% completion.',
@@ -1786,16 +1826,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
+        measure: MEASURE.META_VIDEO_P95_WATCHED_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS],
+        relatedMeasures: [MEASURE.META_VIDEO_P75_WATCHED_VIEWS, MEASURE.META_VIDEO_P100_WATCHED_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
+    [MEASURE.META_VIDEO_P100_WATCHED_VIEWS]: {
         title: 'Meta Video Completions',
         shortTitle: 'Video Completions',
         description: 'The number of times your video ads were watched to 100% completion.',
@@ -1805,16 +1845,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
+        measure: MEASURE.META_VIDEO_P100_WATCHED_VIEWS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
+        relatedMeasures: [MEASURE.META_VIDEO_P95_WATCHED_VIEWS, MEASURE.META_VIDEO_VIEWS_THRUPLAY],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
+    [MEASURE.META_VIDEO_VIEWS_THRUPLAY]: {
         title: 'Meta Video Thruplay Views',
         shortTitle: 'Thruplay Views',
         description: 'The number of videos watched to completion or for at least 15 seconds.',
@@ -1824,16 +1864,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
+        measure: MEASURE.META_VIDEO_VIEWS_THRUPLAY,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.META_VIDEO_P100_WATCHED_VIEWS, MEASURE.META_VIDEO_VIEWS_15_SEC],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
+    [MEASURE.META_VIDEO_VIEWS_THRUPLAY_COST]: {
         title: 'Meta Cost per Video Thruplay',
         shortTitle: 'Cost/Thruplay',
         description: 'The cost per video watched to completion or for at least 15 seconds.',
@@ -1845,16 +1885,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
+        measure: MEASURE.META_VIDEO_VIEWS_THRUPLAY_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
+        relatedMeasures: [MEASURE.META_VIDEO_VIEWS_THRUPLAY, MEASURE.META_VIDEO_VIEWS_COST],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
+    [MEASURE.META_VIDEO_PLAYS]: {
         title: 'Meta Video Plays',
         description: 'The number of video plays on your Meta ads.',
         tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
@@ -1863,16 +1903,16 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
+        measure: MEASURE.META_VIDEO_PLAYS,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST, MEASURE.CHANNEL_FB_VIDEO_VIEWS],
+        relatedMeasures: [MEASURE.META_VIDEO_PLAYS_COST, MEASURE.META_VIDEO_VIEWS],
     },
-    [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
+    [MEASURE.META_VIDEO_PLAYS_COST]: {
         title: 'Meta Cost per Video Play',
         shortTitle: 'Cost/Video Play',
         description: 'The cost per video play on your Meta ads.',
@@ -1884,14 +1924,14 @@ export const FACEBOOK_MEASURES_MAP = {
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.FACEBOOK,
-        measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
+        measure: MEASURE.META_VIDEO_PLAYS_COST,
         category: MEASURE_CATEGORY.META_ADS,
         subcategory: MEASURE_SUBCATEGORY.META_VIDEO,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-        relatedMeasures: [MEASURE.CHANNEL_FB_VIDEO_PLAYS, MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
+        relatedMeasures: [MEASURE.META_VIDEO_PLAYS, MEASURE.META_VIDEO_VIEWS_COST],
     },
 };
 //# sourceMappingURL=facebook-measure-definitions.js.map