@adtrackify/at-tracking-event-types 4.60.2 → 4.61.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/cjs/__tests__/measure-alias-map.spec.js +419 -165
- package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +138 -137
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +13 -1043
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +3 -3
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +333 -293
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +85 -65
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/index.d.ts +3 -6
- package/dist/cjs/types/api/measures/definitions/index.js +3 -6
- package/dist/cjs/types/api/measures/definitions/index.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +9 -8
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js +1 -9
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +844 -3135
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +51 -27
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +79 -54
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/deprecated-measures.d.ts +278 -1
- package/dist/cjs/types/api/measures/deprecated-measures.js +277 -0
- package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -1
- package/dist/cjs/types/api/measures/index.d.ts +1 -0
- package/dist/cjs/types/api/measures/index.js +1 -0
- package/dist/cjs/types/api/measures/index.js.map +1 -1
- package/dist/cjs/types/api/measures/measure-alias-map.d.ts +5 -2
- package/dist/cjs/types/api/measures/measure-alias-map.js +387 -231
- package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/cjs/types/api/measures/{definitions/measure-categories.d.ts → measure-categories.d.ts} +14 -16
- package/dist/cjs/types/api/measures/{definitions/measure-categories.js → measure-categories.js} +13 -15
- package/dist/cjs/types/api/measures/measure-categories.js.map +1 -0
- package/dist/{esm/types/api/measures/definitions → cjs/types/api/measures}/measure-icon.d.ts +2 -1
- package/dist/cjs/types/api/measures/{definitions/measure-icon.js → measure-icon.js} +1 -0
- package/dist/cjs/types/api/measures/measure-icon.js.map +1 -0
- package/dist/cjs/types/api/measures/measure-value-type.js.map +1 -0
- package/dist/cjs/types/api/measures/measures.d.ts +135 -400
- package/dist/cjs/types/api/measures/measures.js +135 -400
- package/dist/cjs/types/api/measures/measures.js.map +1 -1
- package/dist/cjs/types/costs/cogs-recalc-types.d.ts +75 -0
- package/dist/cjs/types/costs/cogs-recalc-types.js +20 -0
- package/dist/cjs/types/costs/cogs-recalc-types.js.map +1 -0
- package/dist/cjs/types/costs/index.d.ts +1 -1
- package/dist/cjs/types/costs/index.js +1 -1
- package/dist/cjs/types/costs/index.js.map +1 -1
- package/dist/esm/__tests__/measure-alias-map.spec.js +419 -165
- package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +138 -137
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +13 -1043
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +3 -3
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +333 -293
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +85 -65
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/index.d.ts +3 -6
- package/dist/esm/types/api/measures/definitions/index.js +3 -6
- package/dist/esm/types/api/measures/definitions/index.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +9 -8
- package/dist/esm/types/api/measures/definitions/measure-definitions.js +1 -9
- package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +845 -3136
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +51 -27
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +79 -54
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/deprecated-measures.d.ts +278 -1
- package/dist/esm/types/api/measures/deprecated-measures.js +277 -0
- package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -1
- package/dist/esm/types/api/measures/index.d.ts +1 -0
- package/dist/esm/types/api/measures/index.js +1 -0
- package/dist/esm/types/api/measures/index.js.map +1 -1
- package/dist/esm/types/api/measures/measure-alias-map.d.ts +5 -2
- package/dist/esm/types/api/measures/measure-alias-map.js +387 -231
- package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/esm/types/api/measures/{definitions/measure-categories.d.ts → measure-categories.d.ts} +14 -16
- package/dist/esm/types/api/measures/{definitions/measure-categories.js → measure-categories.js} +13 -15
- package/dist/esm/types/api/measures/measure-categories.js.map +1 -0
- package/dist/{cjs/types/api/measures/definitions → esm/types/api/measures}/measure-icon.d.ts +2 -1
- package/dist/esm/types/api/measures/{definitions/measure-icon.js → measure-icon.js} +1 -0
- package/dist/esm/types/api/measures/measure-icon.js.map +1 -0
- package/dist/esm/types/api/measures/measure-value-type.js.map +1 -0
- package/dist/esm/types/api/measures/measures.d.ts +135 -400
- package/dist/esm/types/api/measures/measures.js +135 -400
- package/dist/esm/types/api/measures/measures.js.map +1 -1
- package/dist/esm/types/costs/cogs-recalc-types.d.ts +75 -0
- package/dist/esm/types/costs/cogs-recalc-types.js +17 -0
- package/dist/esm/types/costs/cogs-recalc-types.js.map +1 -0
- package/dist/esm/types/costs/index.d.ts +1 -1
- package/dist/esm/types/costs/index.js +1 -1
- package/dist/esm/types/costs/index.js.map +1 -1
- package/package.json +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/measure-icon.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/measure-value-type.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -1002
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -546
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -553
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
- package/dist/cjs/types/costs/costs-recalc-types.d.ts +0 -64
- package/dist/cjs/types/costs/costs-recalc-types.js +0 -16
- package/dist/cjs/types/costs/costs-recalc-types.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/measure-categories.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/measure-icon.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/measure-value-type.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +0 -999
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +0 -543
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +0 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.d.ts +0 -2
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +0 -550
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +0 -1
- package/dist/esm/types/costs/costs-recalc-types.d.ts +0 -64
- package/dist/esm/types/costs/costs-recalc-types.js +0 -13
- package/dist/esm/types/costs/costs-recalc-types.js.map +0 -1
- /package/dist/cjs/types/api/measures/{definitions/measure-value-type.d.ts → measure-value-type.d.ts} +0 -0
- /package/dist/cjs/types/api/measures/{definitions/measure-value-type.js → measure-value-type.js} +0 -0
- /package/dist/esm/types/api/measures/{definitions/measure-value-type.d.ts → measure-value-type.d.ts} +0 -0
- /package/dist/esm/types/api/measures/{definitions/measure-value-type.js → measure-value-type.js} +0 -0
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exports.CORE_MEASURES_MAP = void 0;
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const measures_js_1 = require("../measures.js");
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const measure_icon_js_1 = require("
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const measure_value_type_js_1 = require("
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const measure_categories_js_1 = require("../measure-categories.js");
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const measure_icon_js_1 = require("../measure-icon.js");
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const measure_value_type_js_1 = require("../measure-value-type.js");
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const measure_applicable_contexts_js_1 = require("./measure-applicable-contexts.js");
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exports.CORE_MEASURES_MAP = {
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[measures_js_1.MEASURE.CORE_CONVERSIONS]: {
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formulaDisplay: 'Total Ad Spend ÷ Conversions',
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formula: 'spend / conversions',
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relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.CORE_RETURNING_CUSTOMER_CPA, measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CHANNEL_SPEND],
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},
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[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA]: {
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title: 'New Customer Cost Per Acquisition',
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formulaDisplay: 'Total Ad Spend ÷ New Customer Conversions',
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formula: 'spend / new_customer_conversions',
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relatedMeasures: [measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_RETURNING_CUSTOMER_CPA, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
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},
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[measures_js_1.MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
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title: 'Returning Customer Cost Per Acquisition',
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formulaDisplay: 'Total Ad Spend ÷ Returning Customer Conversions',
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formula: 'spend / returning_customer_conversions',
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relatedMeasures: [measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA],
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[measures_js_1.MEASURE.CORE_MER]: {
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title: 'Marketing Efficiency Ratio',
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tooltip: 'What percentage of your revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
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formulaDisplay: '(Total Ad Spend ÷ Total Revenue) × 100',
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formula: '(spend / total_revenue) * 100',
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relatedMeasures: [measures_js_1.MEASURE.
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},
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[measures_js_1.MEASURE.CORE_MER_NET]: {
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title: 'MER (Net Sales)',
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description: 'Marketing Efficiency Ratio using Net Sales.',
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icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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measure: measures_js_1.MEASURE.CORE_MER_NET,
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category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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tooltip: 'What percentage of net sales (after discounts and refunds) is spent on advertising.',
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formulaDisplay: '(Total Ad Spend ÷ Net Sales) × 100',
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formula: '(spend / net_sales) * 100',
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relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
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},
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title: 'MER (Gross Sales)',
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shortTitle: 'MER Gross',
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description: 'Marketing Efficiency Ratio using Gross Sales.',
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sumSuffix: '%',
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icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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measure: measures_js_1.MEASURE.CORE_MER_GROSS,
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category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL],
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tooltip: 'What percentage of gross sales (before discounts and refunds) is spent on advertising.',
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formulaDisplay: '(Total Ad Spend ÷ Gross Sales) × 100',
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formula: '(spend / gross_sales) * 100',
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relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
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[measures_js_1.MEASURE.CORE_ROAS_TOTAL]: {
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title: 'Return on Ad Spend',
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tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
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formulaDisplay: 'Total Revenue ÷ Total Ad Spend',
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formula: 'total_revenue / spend',
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relatedMeasures: [measures_js_1.MEASURE.
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},
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title: 'ROAS (Gross Sales)',
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shortTitle: 'ROAS Gross',
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description: 'Gross Sales divided by Total Ad Spend.',
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avgPrefix: '',
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avgSuffix: 'x',
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icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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measure: measures_js_1.MEASURE.CORE_ROAS_GROSS,
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category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
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formulaDisplay: 'Gross Sales ÷ Total Ad Spend',
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formula: 'gross_sales / spend',
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relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
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},
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[measures_js_1.MEASURE.CORE_ROAS_NET]: {
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261
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title: 'ROAS (Net Sales)',
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262
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-
shortTitle: 'ROAS Net',
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263
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description: 'Net Sales divided by Total Ad Spend.',
|
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264
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sumPrefix: '',
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265
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sumSuffix: 'x',
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266
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avgPrefix: '',
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267
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avgSuffix: 'x',
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268
|
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icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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269
|
-
measure: measures_js_1.MEASURE.CORE_ROAS_NET,
|
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270
|
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category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
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271
|
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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272
|
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valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
|
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273
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-
decimalPlaces: 2,
|
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274
|
-
useCompactNotation: false,
|
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275
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applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
|
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276
|
-
deprecated: true,
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277
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hideFromUI: true,
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278
|
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tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
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279
|
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formulaDisplay: 'Net Sales ÷ Total Ad Spend',
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280
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formula: 'net_sales / spend',
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281
|
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relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
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282
|
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},
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283
|
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[measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT]: {
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284
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title: 'Ad Spend % of Gross Sales',
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285
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-
shortTitle: 'Spend % Gross',
|
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286
|
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description: 'The percentage of gross sales that were spent on ads.',
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287
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-
sumPrefix: '',
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288
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sumSuffix: '%',
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289
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avgPrefix: '',
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290
|
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avgSuffix: '%',
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291
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icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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292
|
-
measure: measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT,
|
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293
|
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category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
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294
|
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
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295
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
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296
|
-
decimalPlaces: 2,
|
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297
|
-
useCompactNotation: false,
|
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298
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
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299
|
-
deprecated: true,
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300
|
-
hideFromUI: true,
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301
|
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tooltip: 'What portion of your gross sales goes toward advertising costs. Lower is more efficient.',
|
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302
|
-
formulaDisplay: '(Ad Spend ÷ Gross Sales) × 100',
|
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303
|
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formula: '(spend / gross_sales) * 100',
|
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304
|
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relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT, measures_js_1.MEASURE.CORE_MER_GROSS],
|
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305
|
-
},
|
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306
|
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[measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT]: {
|
|
307
|
-
title: 'Ad Spend % of Net Sales',
|
|
308
|
-
shortTitle: 'Spend % Net',
|
|
309
|
-
description: 'The percentage of net sales that were spent on ads.',
|
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310
|
-
sumPrefix: '',
|
|
311
|
-
sumSuffix: '%',
|
|
312
|
-
avgPrefix: '',
|
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313
|
-
avgSuffix: '%',
|
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314
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
315
|
-
measure: measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT,
|
|
316
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
317
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
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318
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
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319
|
-
decimalPlaces: 2,
|
|
320
|
-
useCompactNotation: false,
|
|
321
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
322
|
-
deprecated: true,
|
|
193
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_MER],
|
|
323
194
|
hideFromUI: true,
|
|
324
|
-
tooltip: 'What portion of your net sales goes toward advertising costs. Lower is more efficient.',
|
|
325
|
-
formulaDisplay: '(Ad Spend ÷ Net Sales) × 100',
|
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326
|
-
formula: '(spend / net_sales) * 100',
|
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327
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT, measures_js_1.MEASURE.CORE_MER_NET],
|
|
328
195
|
},
|
|
329
196
|
[measures_js_1.MEASURE.CORE_RAAD]: {
|
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330
197
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title: 'Revenue After Ad Spend',
|
|
@@ -345,53 +212,8 @@ exports.CORE_MEASURES_MAP = {
|
|
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345
212
|
tooltip: 'Revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
|
|
346
213
|
formulaDisplay: 'Total Revenue − Ad Spend',
|
|
347
214
|
formula: 'total_revenue - spend',
|
|
348
|
-
relatedMeasures: [measures_js_1.MEASURE.
|
|
349
|
-
},
|
|
350
|
-
[measures_js_1.MEASURE.CORE_RAAD_GROSS]: {
|
|
351
|
-
title: 'RAAD (Gross Sales)',
|
|
352
|
-
shortTitle: 'RAAD Gross',
|
|
353
|
-
description: 'Gross Sales minus Ad Spend.',
|
|
354
|
-
sumPrefix: '$',
|
|
355
|
-
sumSuffix: '',
|
|
356
|
-
avgPrefix: '$',
|
|
357
|
-
avgSuffix: '',
|
|
358
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
359
|
-
measure: measures_js_1.MEASURE.CORE_RAAD_GROSS,
|
|
360
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
361
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
362
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
363
|
-
decimalPlaces: 2,
|
|
364
|
-
useCompactNotation: true,
|
|
365
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
366
|
-
deprecated: true,
|
|
367
|
-
hideFromUI: true,
|
|
368
|
-
tooltip: 'Gross sales remaining after subtracting advertising costs.',
|
|
369
|
-
formulaDisplay: 'Gross Sales − Ad Spend',
|
|
370
|
-
formula: 'gross_sales - spend',
|
|
371
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
|
|
372
|
-
},
|
|
373
|
-
[measures_js_1.MEASURE.CORE_RAAD_NET]: {
|
|
374
|
-
title: 'RAAD (Net Sales)',
|
|
375
|
-
shortTitle: 'RAAD Net',
|
|
376
|
-
description: 'Net Sales minus Ad Spend.',
|
|
377
|
-
sumPrefix: '$',
|
|
378
|
-
sumSuffix: '',
|
|
379
|
-
avgPrefix: '$',
|
|
380
|
-
avgSuffix: '',
|
|
381
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
382
|
-
measure: measures_js_1.MEASURE.CORE_RAAD_NET,
|
|
383
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
384
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
385
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
386
|
-
decimalPlaces: 2,
|
|
387
|
-
useCompactNotation: true,
|
|
388
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
389
|
-
deprecated: true,
|
|
215
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
|
|
390
216
|
hideFromUI: true,
|
|
391
|
-
tooltip: 'Net sales remaining after subtracting advertising costs. Most conservative RAAD calculation.',
|
|
392
|
-
formulaDisplay: 'Net Sales − Ad Spend',
|
|
393
|
-
formula: 'net_sales - spend',
|
|
394
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
|
|
395
217
|
},
|
|
396
218
|
[measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
|
|
397
219
|
title: 'RAAD % of Total Revenue',
|
|
@@ -412,53 +234,8 @@ exports.CORE_MEASURES_MAP = {
|
|
|
412
234
|
tooltip: 'What percentage of total revenue remains after ad spend. Higher is better.',
|
|
413
235
|
formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
|
|
414
236
|
formula: '(raad / total_revenue) * 100',
|
|
415
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD
|
|
416
|
-
},
|
|
417
|
-
[measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT]: {
|
|
418
|
-
title: 'RAAD % of Gross Sales',
|
|
419
|
-
shortTitle: 'RAAD % Gross',
|
|
420
|
-
description: 'RAAD as a percentage of Gross Sales.',
|
|
421
|
-
sumPrefix: '',
|
|
422
|
-
sumSuffix: '%',
|
|
423
|
-
avgPrefix: '',
|
|
424
|
-
avgSuffix: '%',
|
|
425
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
426
|
-
measure: measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT,
|
|
427
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
428
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
429
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
430
|
-
decimalPlaces: 2,
|
|
431
|
-
useCompactNotation: false,
|
|
432
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
433
|
-
deprecated: true,
|
|
434
|
-
hideFromUI: true,
|
|
435
|
-
tooltip: 'What percentage of gross sales remains after ad spend.',
|
|
436
|
-
formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
|
|
437
|
-
formula: '(raad_gross / gross_sales) * 100',
|
|
438
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
|
|
439
|
-
},
|
|
440
|
-
[measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT]: {
|
|
441
|
-
title: 'RAAD % of Net Sales',
|
|
442
|
-
shortTitle: 'RAAD % Net',
|
|
443
|
-
description: 'RAAD as a percentage of Net Sales.',
|
|
444
|
-
sumPrefix: '',
|
|
445
|
-
sumSuffix: '%',
|
|
446
|
-
avgPrefix: '',
|
|
447
|
-
avgSuffix: '%',
|
|
448
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
449
|
-
measure: measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT,
|
|
450
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
451
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
452
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
453
|
-
decimalPlaces: 2,
|
|
454
|
-
useCompactNotation: false,
|
|
455
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
456
|
-
deprecated: true,
|
|
237
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD],
|
|
457
238
|
hideFromUI: true,
|
|
458
|
-
tooltip: 'What percentage of net sales remains after ad spend.',
|
|
459
|
-
formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
|
|
460
|
-
formula: '(raad_net / net_sales) * 100',
|
|
461
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
|
|
462
239
|
},
|
|
463
240
|
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
|
|
464
241
|
title: 'New Customer Revenue After Ad Spend',
|
|
@@ -479,53 +256,8 @@ exports.CORE_MEASURES_MAP = {
|
|
|
479
256
|
tooltip: 'Revenue from new customers minus the ad spend to acquire them.',
|
|
480
257
|
formulaDisplay: 'New Customer Revenue − Ad Spend',
|
|
481
258
|
formula: 'nc_revenue - spend',
|
|
482
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD
|
|
483
|
-
},
|
|
484
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
|
|
485
|
-
title: 'NC RAAD (Gross Sales)',
|
|
486
|
-
shortTitle: 'NC RAAD Gross',
|
|
487
|
-
description: 'New Customer Gross Sales minus Ad Spend.',
|
|
488
|
-
sumPrefix: '$',
|
|
489
|
-
sumSuffix: '',
|
|
490
|
-
avgPrefix: '$',
|
|
491
|
-
avgSuffix: '',
|
|
492
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
493
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
|
|
494
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
495
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
496
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
497
|
-
decimalPlaces: 2,
|
|
498
|
-
useCompactNotation: true,
|
|
499
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
500
|
-
deprecated: true,
|
|
501
|
-
hideFromUI: true,
|
|
502
|
-
tooltip: 'Gross sales from new customers minus ad spend.',
|
|
503
|
-
formulaDisplay: 'NC Gross Sales − Ad Spend',
|
|
504
|
-
formula: 'nc_gross_sales - spend',
|
|
505
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET],
|
|
506
|
-
},
|
|
507
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
|
|
508
|
-
title: 'NC RAAD (Net Sales)',
|
|
509
|
-
shortTitle: 'NC RAAD Net',
|
|
510
|
-
description: 'New Customer Net Sales minus Ad Spend.',
|
|
511
|
-
sumPrefix: '$',
|
|
512
|
-
sumSuffix: '',
|
|
513
|
-
avgPrefix: '$',
|
|
514
|
-
avgSuffix: '',
|
|
515
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
516
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
|
|
517
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
518
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
519
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
520
|
-
decimalPlaces: 2,
|
|
521
|
-
useCompactNotation: true,
|
|
522
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
523
|
-
deprecated: true,
|
|
259
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD],
|
|
524
260
|
hideFromUI: true,
|
|
525
|
-
tooltip: 'Net sales from new customers minus ad spend. Most conservative NC RAAD calculation.',
|
|
526
|
-
formulaDisplay: 'NC Net Sales − Ad Spend',
|
|
527
|
-
formula: 'nc_net_sales - spend',
|
|
528
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS],
|
|
529
261
|
},
|
|
530
262
|
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
|
|
531
263
|
title: 'NC RAAD % of Total Revenue',
|
|
@@ -547,52 +279,7 @@ exports.CORE_MEASURES_MAP = {
|
|
|
547
279
|
formulaDisplay: '(NC RAAD ÷ Total Revenue) × 100',
|
|
548
280
|
formula: '(nc_raad / total_revenue) * 100',
|
|
549
281
|
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
|
|
550
|
-
},
|
|
551
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
|
|
552
|
-
title: 'NC RAAD % of Gross Sales',
|
|
553
|
-
shortTitle: 'NC RAAD % Gross',
|
|
554
|
-
description: 'NC-RAAD as a percentage of Gross Sales.',
|
|
555
|
-
sumPrefix: '',
|
|
556
|
-
sumSuffix: '%',
|
|
557
|
-
avgPrefix: '',
|
|
558
|
-
avgSuffix: '%',
|
|
559
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
560
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
|
|
561
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
562
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
563
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
564
|
-
decimalPlaces: 2,
|
|
565
|
-
useCompactNotation: false,
|
|
566
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
567
|
-
deprecated: true,
|
|
568
|
-
hideFromUI: true,
|
|
569
|
-
tooltip: 'What percentage of gross sales remains after new customer acquisition costs.',
|
|
570
|
-
formulaDisplay: '(NC RAAD Gross ÷ Gross Sales) × 100',
|
|
571
|
-
formula: '(nc_raad_gross / gross_sales) * 100',
|
|
572
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
|
|
573
|
-
},
|
|
574
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
|
|
575
|
-
title: 'NC RAAD % of Net Sales',
|
|
576
|
-
shortTitle: 'NC RAAD % Net',
|
|
577
|
-
description: 'NC-RAAD as a percentage of Net Sales.',
|
|
578
|
-
sumPrefix: '',
|
|
579
|
-
sumSuffix: '%',
|
|
580
|
-
avgPrefix: '',
|
|
581
|
-
avgSuffix: '%',
|
|
582
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
583
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
|
|
584
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
585
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
586
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
587
|
-
decimalPlaces: 2,
|
|
588
|
-
useCompactNotation: false,
|
|
589
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
590
|
-
deprecated: true,
|
|
591
282
|
hideFromUI: true,
|
|
592
|
-
tooltip: 'What percentage of net sales remains after new customer acquisition costs.',
|
|
593
|
-
formulaDisplay: '(NC RAAD Net ÷ Net Sales) × 100',
|
|
594
|
-
formula: '(nc_raad_net / net_sales) * 100',
|
|
595
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
|
|
596
283
|
},
|
|
597
284
|
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
|
|
598
285
|
title: 'New Customer Return on Ad Spend',
|
|
@@ -614,53 +301,8 @@ exports.CORE_MEASURES_MAP = {
|
|
|
614
301
|
tooltip: 'Revenue from new customers per dollar spent on advertising. Key metric for customer acquisition efficiency.',
|
|
615
302
|
formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
|
|
616
303
|
formula: 'nc_revenue / spend',
|
|
617
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA
|
|
618
|
-
},
|
|
619
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
|
|
620
|
-
title: 'NC ROAS (Gross Sales)',
|
|
621
|
-
shortTitle: 'NC ROAS Gross',
|
|
622
|
-
description: 'New Customer Gross Sales divided by Ad Spend.',
|
|
623
|
-
sumPrefix: '',
|
|
624
|
-
sumSuffix: 'x',
|
|
625
|
-
avgPrefix: '',
|
|
626
|
-
avgSuffix: 'x',
|
|
627
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
628
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
|
|
629
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
630
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
631
|
-
valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
|
|
632
|
-
decimalPlaces: 2,
|
|
633
|
-
useCompactNotation: false,
|
|
634
|
-
applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
|
|
635
|
-
deprecated: true,
|
|
636
|
-
hideFromUI: true,
|
|
637
|
-
tooltip: 'Gross sales from new customers per dollar spent on advertising.',
|
|
638
|
-
formulaDisplay: 'NC Gross Sales ÷ Ad Spend',
|
|
639
|
-
formula: 'nc_gross_sales / spend',
|
|
640
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
|
|
641
|
-
},
|
|
642
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
|
|
643
|
-
title: 'NC ROAS (Net Sales)',
|
|
644
|
-
shortTitle: 'NC ROAS Net',
|
|
645
|
-
description: 'New Customer Net Sales divided by Ad Spend.',
|
|
646
|
-
sumPrefix: '',
|
|
647
|
-
sumSuffix: 'x',
|
|
648
|
-
avgPrefix: '',
|
|
649
|
-
avgSuffix: 'x',
|
|
650
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
651
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
|
|
652
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
653
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
654
|
-
valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
|
|
655
|
-
decimalPlaces: 2,
|
|
656
|
-
useCompactNotation: false,
|
|
657
|
-
applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
|
|
658
|
-
deprecated: true,
|
|
304
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA],
|
|
659
305
|
hideFromUI: true,
|
|
660
|
-
tooltip: 'Net sales from new customers per dollar spent on advertising. Most accurate for true acquisition profitability.',
|
|
661
|
-
formulaDisplay: 'NC Net Sales ÷ Ad Spend',
|
|
662
|
-
formula: 'nc_net_sales / spend',
|
|
663
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
|
|
664
306
|
},
|
|
665
307
|
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER]: {
|
|
666
308
|
title: 'New Customer Marketing Efficiency Ratio',
|
|
@@ -681,680 +323,8 @@ exports.CORE_MEASURES_MAP = {
|
|
|
681
323
|
tooltip: 'What percentage of new customer revenue is spent on advertising. Lower is better.',
|
|
682
324
|
formulaDisplay: '(Ad Spend ÷ NC Revenue) × 100',
|
|
683
325
|
formula: '(spend / nc_revenue) * 100',
|
|
684
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL
|
|
685
|
-
},
|
|
686
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
|
|
687
|
-
title: 'NC MER (Gross Sales)',
|
|
688
|
-
shortTitle: 'NC MER Gross',
|
|
689
|
-
description: 'Marketing Efficiency Ratio using New Customer Gross Sales.',
|
|
690
|
-
sumPrefix: '',
|
|
691
|
-
sumSuffix: '%',
|
|
692
|
-
avgPrefix: '',
|
|
693
|
-
avgSuffix: '%',
|
|
694
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
695
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
|
|
696
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
697
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
698
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
699
|
-
decimalPlaces: 2,
|
|
700
|
-
useCompactNotation: false,
|
|
701
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
702
|
-
deprecated: true,
|
|
703
|
-
hideFromUI: true,
|
|
704
|
-
tooltip: 'What percentage of new customer gross sales is spent on advertising.',
|
|
705
|
-
formulaDisplay: '(Ad Spend ÷ NC Gross Sales) × 100',
|
|
706
|
-
formula: '(spend / nc_gross_sales) * 100',
|
|
707
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
|
|
708
|
-
},
|
|
709
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
|
|
710
|
-
title: 'NC MER (Net Sales)',
|
|
711
|
-
shortTitle: 'NC MER Net',
|
|
712
|
-
description: 'Marketing Efficiency Ratio using New Customer Net Sales.',
|
|
713
|
-
sumPrefix: '',
|
|
714
|
-
sumSuffix: '%',
|
|
715
|
-
avgPrefix: '',
|
|
716
|
-
avgSuffix: '%',
|
|
717
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
718
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET,
|
|
719
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
720
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
|
|
721
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
722
|
-
decimalPlaces: 2,
|
|
723
|
-
useCompactNotation: false,
|
|
724
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
725
|
-
deprecated: true,
|
|
726
|
-
hideFromUI: true,
|
|
727
|
-
tooltip: 'What percentage of new customer net sales is spent on advertising.',
|
|
728
|
-
formulaDisplay: '(Ad Spend ÷ NC Net Sales) × 100',
|
|
729
|
-
formula: '(spend / nc_net_sales) * 100',
|
|
730
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
|
|
731
|
-
},
|
|
732
|
-
[measures_js_1.MEASURE.CORE_EFFECTIVE_COGS]: {
|
|
733
|
-
title: 'Effective Cost of Goods Sold',
|
|
734
|
-
shortTitle: 'Effective COGS',
|
|
735
|
-
description: 'Net Cost of Goods Sold (Orders COGS + Handling - Refund COGS).',
|
|
736
|
-
sumPrefix: '$',
|
|
737
|
-
sumSuffix: '',
|
|
738
|
-
avgPrefix: '$',
|
|
739
|
-
avgSuffix: '',
|
|
740
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
741
|
-
measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS,
|
|
742
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
743
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
|
|
744
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
745
|
-
decimalPlaces: 2,
|
|
746
|
-
useCompactNotation: true,
|
|
747
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
748
|
-
deprecated: true,
|
|
749
|
-
hideFromUI: true,
|
|
750
|
-
tooltip: 'The true cost of products sold, accounting for returns and handling fees.',
|
|
751
|
-
formulaDisplay: 'Orders COGS + Handling − Refund COGS',
|
|
752
|
-
formula: 'orders_cogs + handling - refund_cogs',
|
|
753
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT, measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_GROSS_PROFIT],
|
|
754
|
-
},
|
|
755
|
-
[measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT]: {
|
|
756
|
-
title: 'Effective COGS %',
|
|
757
|
-
shortTitle: 'COGS %',
|
|
758
|
-
description: 'Effective COGS as a percentage of Net Sales.',
|
|
759
|
-
sumPrefix: '',
|
|
760
|
-
sumSuffix: '%',
|
|
761
|
-
avgPrefix: '',
|
|
762
|
-
avgSuffix: '%',
|
|
763
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
764
|
-
measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT,
|
|
765
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
766
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
|
|
767
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
768
|
-
decimalPlaces: 2,
|
|
769
|
-
useCompactNotation: false,
|
|
770
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
771
|
-
deprecated: true,
|
|
772
|
-
hideFromUI: true,
|
|
773
|
-
tooltip: 'What percentage of net sales goes toward product costs. Lower means higher gross margins.',
|
|
774
|
-
formulaDisplay: '(Effective COGS ÷ Net Sales) × 100',
|
|
775
|
-
formula: '(effective_cogs / net_sales) * 100',
|
|
776
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
|
|
777
|
-
},
|
|
778
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS]: {
|
|
779
|
-
title: 'New Customer Effective COGS',
|
|
780
|
-
shortTitle: 'NC COGS',
|
|
781
|
-
description: 'Effective COGS for new customer orders.',
|
|
782
|
-
sumPrefix: '$',
|
|
783
|
-
sumSuffix: '',
|
|
784
|
-
avgPrefix: '$',
|
|
785
|
-
avgSuffix: '',
|
|
786
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
787
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS,
|
|
788
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
789
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
|
|
790
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
791
|
-
decimalPlaces: 2,
|
|
792
|
-
useCompactNotation: true,
|
|
793
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
794
|
-
deprecated: true,
|
|
795
|
-
hideFromUI: true,
|
|
796
|
-
tooltip: 'Cost of goods sold for orders from first-time customers.',
|
|
797
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT],
|
|
798
|
-
},
|
|
799
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS]: {
|
|
800
|
-
title: 'New Customer Variable Costs',
|
|
801
|
-
shortTitle: 'NC Variable',
|
|
802
|
-
description: 'Variable costs attributed to new customer orders.',
|
|
803
|
-
sumPrefix: '$',
|
|
804
|
-
sumSuffix: '',
|
|
805
|
-
avgPrefix: '$',
|
|
806
|
-
avgSuffix: '',
|
|
807
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
808
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS,
|
|
809
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
810
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
811
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
812
|
-
decimalPlaces: 2,
|
|
813
|
-
useCompactNotation: true,
|
|
814
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
815
|
-
deprecated: true,
|
|
816
|
-
hideFromUI: true,
|
|
817
|
-
tooltip: 'Per-order variable expenses for new customer acquisitions.',
|
|
818
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
|
|
819
|
-
},
|
|
820
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS]: {
|
|
821
|
-
title: 'New Customer Fixed Costs',
|
|
822
|
-
shortTitle: 'NC Fixed',
|
|
823
|
-
description: 'Fixed costs attributed to new customer orders.',
|
|
824
|
-
sumPrefix: '$',
|
|
825
|
-
sumSuffix: '',
|
|
826
|
-
avgPrefix: '$',
|
|
827
|
-
avgSuffix: '',
|
|
828
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
829
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS,
|
|
830
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
831
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
832
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
833
|
-
decimalPlaces: 2,
|
|
834
|
-
useCompactNotation: true,
|
|
835
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
836
|
-
deprecated: true,
|
|
837
|
-
hideFromUI: true,
|
|
838
|
-
tooltip: 'Allocated fixed expenses for new customer acquisitions.',
|
|
839
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
|
|
840
|
-
},
|
|
841
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT]: {
|
|
842
|
-
title: 'New Customer Gross Profit',
|
|
843
|
-
shortTitle: 'NC Gross Profit',
|
|
844
|
-
description: 'Gross profit from new customer orders (CM1).',
|
|
845
|
-
sumPrefix: '$',
|
|
846
|
-
sumSuffix: '',
|
|
847
|
-
avgPrefix: '$',
|
|
848
|
-
avgSuffix: '',
|
|
849
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
850
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT,
|
|
851
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
852
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
|
|
853
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
854
|
-
decimalPlaces: 2,
|
|
855
|
-
useCompactNotation: true,
|
|
856
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
857
|
-
deprecated: true,
|
|
858
|
-
hideFromUI: true,
|
|
859
|
-
tooltip: 'Revenue from new customers minus their cost of goods. First level of contribution margin.',
|
|
860
|
-
formulaDisplay: 'NC Net Sales − NC Effective COGS',
|
|
861
|
-
formula: 'nc_net_sales - nc_effective_cogs',
|
|
862
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
|
|
863
|
-
},
|
|
864
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2]: {
|
|
865
|
-
title: 'New Customer Contribution Margin 2',
|
|
866
|
-
shortTitle: 'NC CM2',
|
|
867
|
-
description: 'New customer gross profit minus shipping, gateway, and variable costs.',
|
|
868
|
-
sumPrefix: '$',
|
|
869
|
-
sumSuffix: '',
|
|
870
|
-
avgPrefix: '$',
|
|
871
|
-
avgSuffix: '',
|
|
872
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
873
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2,
|
|
874
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
875
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
876
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
877
|
-
decimalPlaces: 2,
|
|
878
|
-
useCompactNotation: true,
|
|
879
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
880
|
-
deprecated: true,
|
|
881
|
-
hideFromUI: true,
|
|
882
|
-
tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
|
|
883
|
-
formulaDisplay: 'NC Gross Profit − Shipping − Gateway − Variable Costs',
|
|
884
|
-
formula: 'nc_gross_profit - nc_shipping - nc_gateway - nc_variable_costs',
|
|
885
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
|
|
886
|
-
},
|
|
887
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3]: {
|
|
888
|
-
title: 'New Customer Contribution Margin 3',
|
|
889
|
-
shortTitle: 'NC CM3',
|
|
890
|
-
description: 'New customer CM2 minus blended ad spend.',
|
|
891
|
-
sumPrefix: '$',
|
|
892
|
-
sumSuffix: '',
|
|
893
|
-
avgPrefix: '$',
|
|
894
|
-
avgSuffix: '',
|
|
895
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
896
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3,
|
|
897
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
898
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
899
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
900
|
-
decimalPlaces: 2,
|
|
901
|
-
useCompactNotation: true,
|
|
902
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
903
|
-
deprecated: true,
|
|
904
|
-
hideFromUI: true,
|
|
905
|
-
tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
|
|
906
|
-
formulaDisplay: 'NC CM2 − NC Ad Spend',
|
|
907
|
-
formula: 'nc_cm2 - nc_ad_spend',
|
|
908
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
|
|
909
|
-
},
|
|
910
|
-
[measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT]: {
|
|
911
|
-
title: 'New Customer Net Profit',
|
|
912
|
-
shortTitle: 'NC Net Profit',
|
|
913
|
-
description: 'New customer CM3 minus fixed expenses.',
|
|
914
|
-
sumPrefix: '$',
|
|
915
|
-
sumSuffix: '',
|
|
916
|
-
avgPrefix: '$',
|
|
917
|
-
avgSuffix: '',
|
|
918
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
919
|
-
measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT,
|
|
920
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
921
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
|
|
922
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
923
|
-
decimalPlaces: 2,
|
|
924
|
-
useCompactNotation: true,
|
|
925
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
926
|
-
deprecated: true,
|
|
927
|
-
hideFromUI: true,
|
|
928
|
-
tooltip: 'Final profit from new customer acquisitions after all costs.',
|
|
929
|
-
formulaDisplay: 'NC CM3 − NC Fixed Costs',
|
|
930
|
-
formula: 'nc_cm3 - nc_fixed_costs',
|
|
931
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
|
|
932
|
-
},
|
|
933
|
-
[measures_js_1.MEASURE.CORE_COGS_ORDERS]: {
|
|
934
|
-
title: 'COGS (Orders)',
|
|
935
|
-
shortTitle: 'Order COGS',
|
|
936
|
-
description: 'Cost of Goods Sold from orders.',
|
|
937
|
-
sumPrefix: '$',
|
|
938
|
-
sumSuffix: '',
|
|
939
|
-
avgPrefix: '$',
|
|
940
|
-
avgSuffix: '',
|
|
941
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
942
|
-
measure: measures_js_1.MEASURE.CORE_COGS_ORDERS,
|
|
943
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
944
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
|
|
945
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
946
|
-
decimalPlaces: 2,
|
|
947
|
-
useCompactNotation: true,
|
|
948
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
949
|
-
deprecated: true,
|
|
950
|
-
hideFromUI: true,
|
|
951
|
-
tooltip: 'Direct product costs for fulfilled orders before accounting for returns.',
|
|
952
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
|
|
953
|
-
},
|
|
954
|
-
[measures_js_1.MEASURE.CORE_COGS_REFUNDS]: {
|
|
955
|
-
title: 'COGS (Refunds)',
|
|
956
|
-
shortTitle: 'Refund COGS',
|
|
957
|
-
description: 'Cost of Goods Sold recovered from refunds.',
|
|
958
|
-
sumPrefix: '$',
|
|
959
|
-
sumSuffix: '',
|
|
960
|
-
avgPrefix: '$',
|
|
961
|
-
avgSuffix: '',
|
|
962
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
963
|
-
measure: measures_js_1.MEASURE.CORE_COGS_REFUNDS,
|
|
964
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
965
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
|
|
966
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
967
|
-
decimalPlaces: 2,
|
|
968
|
-
useCompactNotation: true,
|
|
969
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
970
|
-
deprecated: true,
|
|
971
|
-
hideFromUI: true,
|
|
972
|
-
tooltip: 'Product costs recovered when orders are refunded.',
|
|
973
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
|
|
974
|
-
},
|
|
975
|
-
[measures_js_1.MEASURE.CORE_VARIABLE_COSTS]: {
|
|
976
|
-
title: 'Variable Costs',
|
|
977
|
-
description: 'Total custom variable expenses (per-order fees, % of sales, etc.).',
|
|
978
|
-
sumPrefix: '$',
|
|
979
|
-
sumSuffix: '',
|
|
980
|
-
avgPrefix: '$',
|
|
981
|
-
avgSuffix: '',
|
|
982
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
983
|
-
measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS,
|
|
984
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
985
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
986
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
987
|
-
decimalPlaces: 2,
|
|
988
|
-
useCompactNotation: true,
|
|
989
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
990
|
-
deprecated: true,
|
|
991
|
-
hideFromUI: true,
|
|
992
|
-
tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
|
|
993
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_CM2],
|
|
994
|
-
},
|
|
995
|
-
[measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT]: {
|
|
996
|
-
title: 'Variable Costs %',
|
|
997
|
-
description: 'Variable costs as a percentage of Net Sales.',
|
|
998
|
-
sumPrefix: '',
|
|
999
|
-
sumSuffix: '%',
|
|
1000
|
-
avgPrefix: '',
|
|
1001
|
-
avgSuffix: '%',
|
|
1002
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1003
|
-
measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT,
|
|
1004
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1005
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1006
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1007
|
-
decimalPlaces: 2,
|
|
1008
|
-
useCompactNotation: false,
|
|
1009
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1010
|
-
deprecated: true,
|
|
1011
|
-
hideFromUI: true,
|
|
1012
|
-
tooltip: 'What percentage of net sales goes toward variable costs.',
|
|
1013
|
-
formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
|
|
1014
|
-
formula: '(variable_costs / net_sales) * 100',
|
|
1015
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT],
|
|
1016
|
-
},
|
|
1017
|
-
[measures_js_1.MEASURE.CORE_FIXED_COSTS]: {
|
|
1018
|
-
title: 'Fixed Costs',
|
|
1019
|
-
description: 'Total fixed expenses (rent, salaries, software, etc.).',
|
|
1020
|
-
sumPrefix: '$',
|
|
1021
|
-
sumSuffix: '',
|
|
1022
|
-
avgPrefix: '$',
|
|
1023
|
-
avgSuffix: '',
|
|
1024
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1025
|
-
measure: measures_js_1.MEASURE.CORE_FIXED_COSTS,
|
|
1026
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1027
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1028
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1029
|
-
decimalPlaces: 2,
|
|
1030
|
-
useCompactNotation: true,
|
|
1031
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1032
|
-
deprecated: true,
|
|
1033
|
-
hideFromUI: true,
|
|
1034
|
-
tooltip: 'Overhead costs that remain constant regardless of order volume.',
|
|
1035
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT, measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT],
|
|
1036
|
-
},
|
|
1037
|
-
[measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT]: {
|
|
1038
|
-
title: 'Fixed Costs %',
|
|
1039
|
-
description: 'Fixed costs as a percentage of Net Sales.',
|
|
1040
|
-
sumPrefix: '',
|
|
1041
|
-
sumSuffix: '%',
|
|
1042
|
-
avgPrefix: '',
|
|
1043
|
-
avgSuffix: '%',
|
|
1044
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1045
|
-
measure: measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT,
|
|
1046
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1047
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1048
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1049
|
-
decimalPlaces: 2,
|
|
1050
|
-
useCompactNotation: false,
|
|
1051
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1052
|
-
deprecated: true,
|
|
1053
|
-
hideFromUI: true,
|
|
1054
|
-
tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
|
|
1055
|
-
formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
|
|
1056
|
-
formula: '(fixed_costs / net_sales) * 100',
|
|
1057
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT],
|
|
1058
|
-
},
|
|
1059
|
-
[measures_js_1.MEASURE.CORE_SHIPPING_COSTS]: {
|
|
1060
|
-
title: 'Shipping Costs',
|
|
1061
|
-
description: 'Seller-side shipping expenses.',
|
|
1062
|
-
sumPrefix: '$',
|
|
1063
|
-
sumSuffix: '',
|
|
1064
|
-
avgPrefix: '$',
|
|
1065
|
-
avgSuffix: '',
|
|
1066
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1067
|
-
measure: measures_js_1.MEASURE.CORE_SHIPPING_COSTS,
|
|
1068
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1069
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1070
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1071
|
-
decimalPlaces: 2,
|
|
1072
|
-
useCompactNotation: true,
|
|
1073
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1074
|
-
deprecated: true,
|
|
1075
|
-
hideFromUI: true,
|
|
1076
|
-
tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
|
|
1077
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
|
|
1078
|
-
},
|
|
1079
|
-
[measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS]: {
|
|
1080
|
-
title: 'Payment Gateway Costs',
|
|
1081
|
-
shortTitle: 'Gateway Costs',
|
|
1082
|
-
description: 'Payment processing fees (flat + percentage per gateway).',
|
|
1083
|
-
sumPrefix: '$',
|
|
1084
|
-
sumSuffix: '',
|
|
1085
|
-
avgPrefix: '$',
|
|
1086
|
-
avgSuffix: '',
|
|
1087
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1088
|
-
measure: measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS,
|
|
1089
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1090
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1091
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1092
|
-
decimalPlaces: 2,
|
|
1093
|
-
useCompactNotation: true,
|
|
1094
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1095
|
-
deprecated: true,
|
|
1096
|
-
hideFromUI: true,
|
|
1097
|
-
tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
|
|
1098
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
|
|
1099
|
-
},
|
|
1100
|
-
[measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND]: {
|
|
1101
|
-
title: 'Variable Ad Spend',
|
|
1102
|
-
description: 'Variable expenses marked as ad spend (per-order calculation).',
|
|
1103
|
-
sumPrefix: '$',
|
|
1104
|
-
sumSuffix: '',
|
|
1105
|
-
avgPrefix: '$',
|
|
1106
|
-
avgSuffix: '',
|
|
1107
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1108
|
-
measure: measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND,
|
|
1109
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
1110
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
|
|
1111
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1112
|
-
decimalPlaces: 2,
|
|
1113
|
-
useCompactNotation: true,
|
|
1114
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1115
|
-
tooltip: 'Custom variable expenses you have marked as advertising spend, allocated per order.',
|
|
1116
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_AD_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND],
|
|
1117
|
-
},
|
|
1118
|
-
[measures_js_1.MEASURE.CORE_FIXED_AD_SPEND]: {
|
|
1119
|
-
title: 'Fixed Ad Spend',
|
|
1120
|
-
description: 'Fixed expenses marked as ad spend (date-allocated).',
|
|
1121
|
-
sumPrefix: '$',
|
|
1122
|
-
sumSuffix: '',
|
|
1123
|
-
avgPrefix: '$',
|
|
1124
|
-
avgSuffix: '',
|
|
1125
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1126
|
-
measure: measures_js_1.MEASURE.CORE_FIXED_AD_SPEND,
|
|
1127
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
1128
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
|
|
1129
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1130
|
-
decimalPlaces: 2,
|
|
1131
|
-
useCompactNotation: true,
|
|
1132
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1133
|
-
tooltip: 'Custom fixed expenses you have marked as advertising spend, allocated by date.',
|
|
1134
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND],
|
|
1135
|
-
},
|
|
1136
|
-
[measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND]: {
|
|
1137
|
-
title: 'Custom Ad Spend',
|
|
1138
|
-
description: 'User-entered ad spend from custom variable/fixed expenses marked as ad spend.',
|
|
1139
|
-
sumPrefix: '$',
|
|
1140
|
-
sumSuffix: '',
|
|
1141
|
-
avgPrefix: '$',
|
|
1142
|
-
avgSuffix: '',
|
|
1143
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1144
|
-
measure: measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND,
|
|
1145
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
1146
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
|
|
1147
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1148
|
-
decimalPlaces: 2,
|
|
1149
|
-
useCompactNotation: true,
|
|
1150
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1151
|
-
tooltip: 'Total of all custom expenses you have tagged as advertising spend.',
|
|
1152
|
-
formulaDisplay: 'Variable Ad Spend + Fixed Ad Spend',
|
|
1153
|
-
formula: 'variable_ad_spend + fixed_ad_spend',
|
|
1154
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND, measures_js_1.MEASURE.CORE_FIXED_AD_SPEND, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND],
|
|
1155
|
-
},
|
|
1156
|
-
[measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND]: {
|
|
1157
|
-
title: 'Blended Ad Spend',
|
|
1158
|
-
description: 'Total ad spend combining API channel spend and custom ad spend expenses.',
|
|
1159
|
-
sumPrefix: '$',
|
|
1160
|
-
sumSuffix: '',
|
|
1161
|
-
avgPrefix: '$',
|
|
1162
|
-
avgSuffix: '',
|
|
1163
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1164
|
-
measure: measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND,
|
|
1165
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
|
|
1166
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
|
|
1167
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1168
|
-
decimalPlaces: 2,
|
|
1169
|
-
useCompactNotation: true,
|
|
1170
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1171
|
-
tooltip: 'Your total advertising investment across all channels including custom entries.',
|
|
1172
|
-
formulaDisplay: 'Channel Spend + Custom Ad Spend',
|
|
1173
|
-
formula: 'channel_spend + custom_ad_spend',
|
|
1174
|
-
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND, measures_js_1.MEASURE.CORE_CM3],
|
|
1175
|
-
},
|
|
1176
|
-
[measures_js_1.MEASURE.CORE_GROSS_PROFIT]: {
|
|
1177
|
-
title: 'Gross Profit',
|
|
1178
|
-
shortTitle: 'Gross Profit',
|
|
1179
|
-
description: 'Net Sales minus Effective COGS. Also known as Contribution Margin 1 (CM1).',
|
|
1180
|
-
sumPrefix: '$',
|
|
1181
|
-
sumSuffix: '',
|
|
1182
|
-
avgPrefix: '$',
|
|
1183
|
-
avgSuffix: '',
|
|
1184
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1185
|
-
measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT,
|
|
1186
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1187
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
|
|
1188
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1189
|
-
decimalPlaces: 2,
|
|
1190
|
-
useCompactNotation: true,
|
|
1191
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1192
|
-
deprecated: true,
|
|
1193
|
-
hideFromUI: true,
|
|
1194
|
-
tooltip: 'Revenue remaining after product costs. The first level of contribution margin.',
|
|
1195
|
-
formulaDisplay: 'Net Sales − Effective COGS',
|
|
1196
|
-
formula: 'net_sales - effective_cogs',
|
|
1197
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_CM2],
|
|
1198
|
-
},
|
|
1199
|
-
[measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT]: {
|
|
1200
|
-
title: 'Gross Profit Margin',
|
|
1201
|
-
shortTitle: 'Gross Margin',
|
|
1202
|
-
description: 'Gross Profit as a percentage of Net Sales.',
|
|
1203
|
-
sumPrefix: '',
|
|
1204
|
-
sumSuffix: '%',
|
|
1205
|
-
avgPrefix: '',
|
|
1206
|
-
avgSuffix: '%',
|
|
1207
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1208
|
-
measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT,
|
|
1209
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1210
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
|
|
1211
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1212
|
-
decimalPlaces: 2,
|
|
1213
|
-
useCompactNotation: false,
|
|
1214
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1215
|
-
deprecated: true,
|
|
1216
|
-
hideFromUI: true,
|
|
1217
|
-
tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
|
|
1218
|
-
formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
|
|
1219
|
-
formula: '(gross_profit / net_sales) * 100',
|
|
1220
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
|
|
1221
|
-
},
|
|
1222
|
-
[measures_js_1.MEASURE.CORE_CM2]: {
|
|
1223
|
-
title: 'Contribution Margin 2',
|
|
1224
|
-
shortTitle: 'CM2',
|
|
1225
|
-
description: 'Gross Profit minus shipping, gateway, and variable costs.',
|
|
1226
|
-
sumPrefix: '$',
|
|
1227
|
-
sumSuffix: '',
|
|
1228
|
-
avgPrefix: '$',
|
|
1229
|
-
avgSuffix: '',
|
|
1230
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1231
|
-
measure: measures_js_1.MEASURE.CORE_CM2,
|
|
1232
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1233
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1234
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1235
|
-
decimalPlaces: 2,
|
|
1236
|
-
useCompactNotation: true,
|
|
1237
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1238
|
-
deprecated: true,
|
|
1239
|
-
hideFromUI: true,
|
|
1240
|
-
tooltip: 'Profit after deducting fulfillment and variable operating costs.',
|
|
1241
|
-
formulaDisplay: 'Gross Profit − Shipping − Gateway − Variable Costs',
|
|
1242
|
-
formula: 'gross_profit - shipping - gateway - variable_costs',
|
|
1243
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_CM3],
|
|
1244
|
-
},
|
|
1245
|
-
[measures_js_1.MEASURE.CORE_CM2_PERCENT]: {
|
|
1246
|
-
title: 'CM2 Margin',
|
|
1247
|
-
shortTitle: 'CM2 %',
|
|
1248
|
-
description: 'CM2 as a percentage of Net Sales.',
|
|
1249
|
-
sumPrefix: '',
|
|
1250
|
-
sumSuffix: '%',
|
|
1251
|
-
avgPrefix: '',
|
|
1252
|
-
avgSuffix: '%',
|
|
1253
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1254
|
-
measure: measures_js_1.MEASURE.CORE_CM2_PERCENT,
|
|
1255
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1256
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1257
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1258
|
-
decimalPlaces: 2,
|
|
1259
|
-
useCompactNotation: false,
|
|
1260
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1261
|
-
deprecated: true,
|
|
1262
|
-
hideFromUI: true,
|
|
1263
|
-
tooltip: 'What percentage of net sales remains after product and variable costs.',
|
|
1264
|
-
formulaDisplay: '(CM2 ÷ Net Sales) × 100',
|
|
1265
|
-
formula: '(cm2 / net_sales) * 100',
|
|
1266
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_CM3_PERCENT],
|
|
1267
|
-
},
|
|
1268
|
-
[measures_js_1.MEASURE.CORE_CM3]: {
|
|
1269
|
-
title: 'Contribution Margin 3',
|
|
1270
|
-
shortTitle: 'CM3',
|
|
1271
|
-
description: 'CM2 minus blended ad spend.',
|
|
1272
|
-
sumPrefix: '$',
|
|
1273
|
-
sumSuffix: '',
|
|
1274
|
-
avgPrefix: '$',
|
|
1275
|
-
avgSuffix: '',
|
|
1276
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1277
|
-
measure: measures_js_1.MEASURE.CORE_CM3,
|
|
1278
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1279
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1280
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1281
|
-
decimalPlaces: 2,
|
|
1282
|
-
useCompactNotation: true,
|
|
1283
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1284
|
-
deprecated: true,
|
|
1285
|
-
hideFromUI: true,
|
|
1286
|
-
tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
|
|
1287
|
-
formulaDisplay: 'CM2 − Blended Ad Spend',
|
|
1288
|
-
formula: 'cm2 - blended_ad_spend',
|
|
1289
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT],
|
|
1290
|
-
},
|
|
1291
|
-
[measures_js_1.MEASURE.CORE_CM3_PERCENT]: {
|
|
1292
|
-
title: 'CM3 Margin',
|
|
1293
|
-
shortTitle: 'CM3 %',
|
|
1294
|
-
description: 'CM3 as a percentage of Net Sales.',
|
|
1295
|
-
sumPrefix: '',
|
|
1296
|
-
sumSuffix: '%',
|
|
1297
|
-
avgPrefix: '',
|
|
1298
|
-
avgSuffix: '%',
|
|
1299
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1300
|
-
measure: measures_js_1.MEASURE.CORE_CM3_PERCENT,
|
|
1301
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1302
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
|
|
1303
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1304
|
-
decimalPlaces: 2,
|
|
1305
|
-
useCompactNotation: false,
|
|
1306
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1307
|
-
deprecated: true,
|
|
1308
|
-
hideFromUI: true,
|
|
1309
|
-
tooltip: 'What percentage of net sales remains after all variable costs including advertising.',
|
|
1310
|
-
formulaDisplay: '(CM3 ÷ Net Sales) × 100',
|
|
1311
|
-
formula: '(cm3 / net_sales) * 100',
|
|
1312
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
|
|
1313
|
-
},
|
|
1314
|
-
[measures_js_1.MEASURE.CORE_NET_PROFIT]: {
|
|
1315
|
-
title: 'Net Profit',
|
|
1316
|
-
description: 'CM3 minus fixed expenses. Your bottom line.',
|
|
1317
|
-
sumPrefix: '$',
|
|
1318
|
-
sumSuffix: '',
|
|
1319
|
-
avgPrefix: '$',
|
|
1320
|
-
avgSuffix: '',
|
|
1321
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1322
|
-
measure: measures_js_1.MEASURE.CORE_NET_PROFIT,
|
|
1323
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1324
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
|
|
1325
|
-
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1326
|
-
decimalPlaces: 2,
|
|
1327
|
-
useCompactNotation: true,
|
|
1328
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1329
|
-
deprecated: true,
|
|
1330
|
-
hideFromUI: true,
|
|
1331
|
-
tooltip: 'Your final profit after all costs. The true measure of business profitability.',
|
|
1332
|
-
formulaDisplay: 'CM3 − Fixed Costs',
|
|
1333
|
-
formula: 'cm3 - fixed_costs',
|
|
1334
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
|
|
1335
|
-
},
|
|
1336
|
-
[measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT]: {
|
|
1337
|
-
title: 'Net Profit Margin',
|
|
1338
|
-
shortTitle: 'Net Margin',
|
|
1339
|
-
description: 'Net Profit as a percentage of Net Sales.',
|
|
1340
|
-
sumPrefix: '',
|
|
1341
|
-
sumSuffix: '%',
|
|
1342
|
-
avgPrefix: '',
|
|
1343
|
-
avgSuffix: '%',
|
|
1344
|
-
icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
|
|
1345
|
-
measure: measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT,
|
|
1346
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
|
|
1347
|
-
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
|
|
1348
|
-
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
1349
|
-
decimalPlaces: 2,
|
|
1350
|
-
useCompactNotation: false,
|
|
1351
|
-
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1352
|
-
deprecated: true,
|
|
326
|
+
relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
|
|
1353
327
|
hideFromUI: true,
|
|
1354
|
-
tooltip: 'What percentage of net sales becomes profit. The ultimate efficiency metric.',
|
|
1355
|
-
formulaDisplay: '(Net Profit ÷ Net Sales) × 100',
|
|
1356
|
-
formula: '(net_profit / net_sales) * 100',
|
|
1357
|
-
relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
|
|
1358
328
|
},
|
|
1359
329
|
};
|
|
1360
330
|
//# sourceMappingURL=core-measure-definitions.js.map
|