@adtrackify/at-tracking-event-types 4.59.0 → 4.59.2

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -26,6 +26,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
         priority: 1,
         title: 'Unique Customers',
+        shortTitle: 'Unique Customers',
         description: 'The number of unique customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -39,7 +40,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Unique Customers',
         tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
     },
     [MEASURE.ORDERS_UNITS]: {
@@ -64,6 +64,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
         priority: 11,
         title: 'New Customer Units',
+        shortTitle: 'NC Units',
         description: 'Units sold to new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -77,12 +78,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Units',
         tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
         priority: 21,
         title: 'Returning Customer Units',
+        shortTitle: 'RC Units',
         description: 'Units sold to returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -96,7 +97,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Units',
         tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
     },
     [MEASURE.ORDERS_UNITS_PER_ORDER]: {
@@ -123,6 +123,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
         priority: 12,
         title: 'New Customer Units Per Order',
+        shortTitle: 'NC Units/Order',
         description: 'Average units per order for new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -136,7 +137,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Units/Order',
         tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
         formulaDisplay: 'NC Units Sold ÷ NC Order Count',
         formula: 'nc_units_sold / nc_order_count',
@@ -144,6 +144,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
         priority: 22,
         title: 'Returning Customer Units Per Order',
+        shortTitle: 'RC Units/Order',
         description: 'Average units per order for returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -157,7 +158,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Units/Order',
         tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
         formulaDisplay: 'RC Units Sold ÷ RC Order Count',
         formula: 'rc_units_sold / rc_order_count',
@@ -165,6 +165,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_TOTAL_REVENUE]: {
         priority: 1,
         title: 'Total Revenue',
+        shortTitle: 'Revenue (Total)',
         description: 'Total revenue from all orders.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -178,12 +179,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Revenue (Total)',
         tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
     },
     [MEASURE.ORDERS_GROSS_REVENUE]: {
         priority: 2,
         title: 'Gross Revenue',
+        shortTitle: 'Revenue (Gross)',
         description: 'Gross revenue before discounts and refunds.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -197,12 +198,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Revenue (Gross)',
         tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
     },
     [MEASURE.ORDERS_NET_REVENUE]: {
         priority: 3,
         title: 'Net Revenue',
+        shortTitle: 'Revenue (Net)',
         description: 'Net revenue after discounts and refunds.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -216,7 +217,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Revenue (Net)',
         tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
         formulaDisplay: 'Gross Revenue − Discounts − Refunds',
         formula: 'gross_revenue - discounts - refunds',
@@ -224,6 +224,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
         priority: 11,
         title: 'New Customer Total Revenue',
+        shortTitle: 'NC Revenue (Total)',
         description: 'Total revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -237,12 +238,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Revenue (Total)',
         tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
         priority: 12,
         title: 'New Customer Gross Revenue',
+        shortTitle: 'NC Rev. (Gross)',
         description: 'Gross revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -256,12 +257,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Rev. (Gross)',
         tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
         priority: 13,
         title: 'New Customer Net Revenue',
+        shortTitle: 'NC Revenue (Net)',
         description: 'Net revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -275,12 +276,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Revenue (Net)',
         tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
         priority: 21,
         title: 'Returning Customer Total Revenue',
+        shortTitle: 'RC Rev. (Total)',
         description: 'Total revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -294,12 +295,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Rev. (Total)',
         tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
         priority: 22,
         title: 'Returning Customer Gross Revenue',
+        shortTitle: 'RC Revenue (Gross)',
         description: 'Gross revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -313,12 +314,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Revenue (Gross)',
         tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
         priority: 23,
         title: 'Returning Customer Net Revenue',
+        shortTitle: 'RC Revenue (Net)',
         description: 'Net revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -332,7 +333,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Revenue (Net)',
         tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
     },
     [MEASURE.ORDERS_TOTAL_AOV]: {
@@ -401,6 +401,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
         priority: 11,
         title: 'New Customer Total AOV',
+        shortTitle: 'NC AOV (Total)',
         description: 'Average order value for new customers (total revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -414,7 +415,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC AOV (Total)',
         tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
         formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
         formula: 'nc_total_revenue / nc_order_count',
@@ -422,6 +422,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
         priority: 12,
         title: 'New Customer Gross AOV',
+        shortTitle: 'NC AOV (Gross)',
         description: 'Average order value for new customers (gross revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -435,7 +436,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC AOV (Gross)',
         tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
         formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
         formula: 'nc_gross_revenue / nc_order_count',
@@ -443,6 +443,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
         priority: 13,
         title: 'New Customer Net AOV',
+        shortTitle: 'NC AOV (Net)',
         description: 'Average order value for new customers (net revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -456,7 +457,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC AOV (Net)',
         tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
         formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
         formula: 'nc_net_revenue / nc_order_count',
@@ -464,6 +464,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
         priority: 21,
         title: 'Returning Customer Total AOV',
+        shortTitle: 'RC AOV (Total)',
         description: 'Average order value for returning customers (total revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -477,7 +478,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC AOV (Total)',
         tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
         formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
         formula: 'rc_total_revenue / rc_order_count',
@@ -485,6 +485,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
         priority: 22,
         title: 'Returning Customer Gross AOV',
+        shortTitle: 'RC AOV (Gross)',
         description: 'Average order value for returning customers (gross revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -498,7 +499,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC AOV (Gross)',
         tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
         formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
         formula: 'rc_gross_revenue / rc_order_count',
@@ -506,6 +506,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
         priority: 23,
         title: 'Returning Customer Net AOV',
+        shortTitle: 'RC AOV (Net)',
         description: 'Average order value for returning customers (net revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -519,7 +520,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC AOV (Net)',
         tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
         formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
         formula: 'rc_net_revenue / rc_order_count',
@@ -605,6 +605,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
         priority: 13,
         title: 'New Customer COGS Per Order',
+        shortTitle: 'NC COGS/Order',
         description: 'Average COGS per order for new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -618,7 +619,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Order',
         tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
         formulaDisplay: 'NC COGS ÷ NC Order Count',
         formula: 'nc_cogs / nc_order_count',
@@ -626,6 +626,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
         priority: 23,
         title: 'Returning Customer COGS Per Order',
+        shortTitle: 'RC COGS/Order',
         description: 'Average COGS per order for returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -639,7 +640,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC COGS/Order',
         tooltip: 'Average product cost per returning customer order.',
         formulaDisplay: 'RC COGS ÷ RC Order Count',
         formula: 'rc_cogs / rc_order_count',
@@ -705,6 +705,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_REFUND_PER_ORDER]: {
         priority: 4,
         title: 'Refund Per Order',
+        shortTitle: 'Refund/Order',
         description: 'Average refund amount per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -718,7 +719,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Refund/Order',
         tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
         formulaDisplay: 'Total Refunds ÷ Order Count',
         formula: 'total_refunds / order_count',
@@ -726,6 +726,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
         priority: 5,
         title: 'New Customer Refunds',
+        shortTitle: 'NC Refunds',
         description: 'Total refund amount for new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -739,12 +740,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Refunds',
         tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
         priority: 6,
         title: 'New Customer Refund Count',
+        shortTitle: 'NC Refund Ct',
         description: 'Number of refunds for new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -758,7 +759,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Refund Ct',
         tooltip: 'The number of new customer orders that had a refund issued.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
@@ -785,6 +785,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 8,
         title: 'New Customer Refund per Order',
+        shortTitle: 'NC Ref/Ord',
         description: 'Average refund amount per new customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -798,7 +799,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Ref/Ord',
         tooltip: 'Average refund dollar amount per new customer order placed.',
         formulaDisplay: 'NC Refunds ÷ NC Order Count',
         formula: 'nc_refunds / nc_order_count',
@@ -806,6 +806,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
         priority: 9,
         title: 'Returning Customer Refunds',
+        shortTitle: 'RC Refunds',
         description: 'Total refund amount for returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -819,12 +820,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Refunds',
         tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
         priority: 10,
         title: 'Returning Customer Refund Count',
+        shortTitle: 'RC Refund Ct',
         description: 'Number of refunds for returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -838,7 +839,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Refund Ct',
         tooltip: 'The number of returning customer orders that had a refund issued.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
@@ -865,6 +865,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 12,
         title: 'Returning Customer Refund per Order',
+        shortTitle: 'RC Ref/Ord',
         description: 'Average refund amount per returning customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -878,7 +879,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Ref/Ord',
         tooltip: 'Average refund dollar amount per returning customer order placed.',
         formulaDisplay: 'RC Refunds ÷ RC Order Count',
         formula: 'rc_refunds / rc_order_count',
@@ -924,6 +924,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
         priority: 14,
         title: 'Discount Per Order',
+        shortTitle: 'Discount/Order',
         description: 'Average discount per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -937,7 +938,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Discount/Order',
         tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
         formulaDisplay: 'Total Discounts ÷ Order Count',
         formula: 'total_discounts / order_count',
@@ -1106,6 +1106,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
         priority: 33,
         title: 'Shipping Per Order',
+        shortTitle: 'Shipping/Order',
         description: 'Average shipping per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -1119,7 +1120,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Shipping/Order',
         tooltip: 'Average shipping fee collected per order.',
         formulaDisplay: 'Total Shipping ÷ Order Count',
         formula: 'total_shipping / order_count',
@@ -1430,6 +1430,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
         priority: 31,
         title: 'New Customer %',
+        shortTitle: 'NC %',
         description: 'Percentage of orders from new customers.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1443,7 +1444,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC %',
         tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
         formulaDisplay: 'NC Orders ÷ Total Orders × 100',
         formula: 'nc_order_count / order_count * 100',
@@ -1451,6 +1451,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
         priority: 32,
         title: 'Returning Customer %',
+        shortTitle: 'RC %',
         description: 'Percentage of orders from returning customers.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1464,7 +1465,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC %',
         tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
         formulaDisplay: 'RC Orders ÷ Total Orders × 100',
         formula: 'rc_order_count / order_count * 100',
@@ -1480,7 +1480,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM1_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1500,7 +1500,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1520,7 +1520,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1540,7 +1540,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM2_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1560,7 +1560,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM3_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1581,7 +1581,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM4_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1601,7 +1601,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1621,7 +1621,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1641,7 +1641,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1661,7 +1661,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1681,7 +1681,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1701,7 +1701,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1713,6 +1713,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
         priority: 6,
         title: 'Avg Orders Per Customer',
+        shortTitle: 'Avg Orders/Cust',
         description: 'Average number of orders per customer.',
         sumPrefix: '',
         sumSuffix: '',
@@ -1726,7 +1727,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Avg Orders/Cust',
         tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
         formulaDisplay: 'Order Count ÷ Unique Customers',
         formula: 'order_count / unique_customers',
@@ -1753,6 +1753,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
         priority: 3,
         title: 'Returning Customers',
+        shortTitle: 'Returning Customers',
         description: 'Count of unique returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -1766,12 +1767,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Returning Customers',
         tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
         priority: 33,
         title: 'New Customer Gross Revenue Rate',
+        shortTitle: 'NC Gross Rate',
         description: 'New customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1785,7 +1786,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Rate',
         tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
         formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
         formula: 'nc_gross_revenue / gross_revenue * 100',
@@ -1793,6 +1793,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
         priority: 34,
         title: 'Returning Customer Gross Revenue Rate',
+        shortTitle: 'RC Gross Rate',
         description: 'Returning customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1806,7 +1807,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Rate',
         tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
         formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
         formula: 'rc_gross_revenue / gross_revenue * 100',
@@ -2243,7 +2243,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2263,7 +2263,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2281,7 +2281,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2299,7 +2299,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -2312,6 +2312,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
         priority: 12,
         title: 'New Customer Gross Profit % (of Gross)',
+        shortTitle: 'NC GP % (Gross)',
         description: 'NC gross profit as percentage of NC gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2319,17 +2320,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GP % (Gross)',
         tooltip: 'New customer gross profit as a share of their gross revenue.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
         priority: 13,
         title: 'Returning Customer Gross Profit % (of Gross)',
+        shortTitle: 'RC GP % (Gross)',
         description: 'RC gross profit as percentage of RC gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2337,17 +2338,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GP % (Gross)',
         tooltip: 'Returning customer gross profit as a share of their gross revenue.',
     },
     [MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
         priority: 21,
         title: 'Gross Profit Per Order',
+        shortTitle: 'GP/Order',
         description: 'Average gross profit per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2355,12 +2356,11 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'GP/Order',
         tooltip: 'Average gross profit per order.',
         formulaDisplay: 'Gross Profit ÷ Order Count',
         formula: 'gross_profit / order_count',
@@ -2368,6 +2368,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
         priority: 22,
         title: 'New Customer Gross Profit Per Order',
+        shortTitle: 'NC GP/Order',
         description: 'Average gross profit per new customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2375,17 +2376,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GP/Order',
         tooltip: 'Average gross profit per new customer order.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
         priority: 23,
         title: 'Returning Customer Gross Profit Per Order',
+        shortTitle: 'RC GP/Order',
         description: 'Average gross profit per returning customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2393,17 +2394,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GP/Order',
         tooltip: 'Average gross profit per returning customer order.',
     },
     [MEASURE.ORDERS_COGS_GROSS_RATE]: {
         priority: 31,
         title: 'COGS / Gross Rate',
+        shortTitle: 'COGS/Gross %',
         description: 'COGS as percentage of gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2417,7 +2418,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'COGS/Gross %',
         tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
         formulaDisplay: 'COGS ÷ Gross Revenue × 100',
         formula: 'cogs / gross_revenue * 100',
@@ -2425,6 +2425,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
         priority: 35,
         title: 'New Customer COGS / Gross Rate',
+        shortTitle: 'NC COGS/Gross %',
         description: 'NC COGS as percentage of gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2438,7 +2439,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Gross %',
         tooltip: 'New customer COGS as a share of their gross revenue.',
         formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
         formula: 'nc_cogs / nc_gross_revenue * 100',
@@ -2467,6 +2467,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COGS_NET_RATE]: {
         priority: 32,
         title: 'COGS / Net Rate',
+        shortTitle: 'COGS/Net %',
         description: 'COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2480,7 +2481,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'COGS/Net %',
         tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
         formulaDisplay: 'COGS ÷ Net Revenue × 100',
         formula: 'cogs / net_revenue * 100',
@@ -2488,6 +2488,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
         priority: 36,
         title: 'New Customer COGS / Net Rate',
+        shortTitle: 'NC COGS/Net %',
         description: 'NC COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2501,7 +2502,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Net %',
         tooltip: 'New customer COGS as a share of their net revenue.',
         formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
         formula: 'nc_cogs / nc_net_revenue * 100',
@@ -2509,6 +2509,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
         priority: 39,
         title: 'Returning Customer COGS / Net Rate',
+        shortTitle: 'RC COGS/Net %',
         description: 'RC COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2522,7 +2523,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC COGS/Net %',
         tooltip: 'Returning customer COGS as a share of their net revenue.',
         formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
         formula: 'rc_cogs / rc_net_revenue * 100',
@@ -2530,6 +2530,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_LTV]: {
         priority: 1,
         title: 'Lifetime Value',
+        shortTitle: 'LTV',
         description: 'Average lifetime value of customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2543,8 +2544,8 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'LTV',
         tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_LTV_90]: {
         priority: 2,
@@ -2563,6 +2564,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_LTV_180]: {
         priority: 3,
@@ -2581,6 +2583,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_LTV_365]: {
         priority: 4,
@@ -2603,6 +2606,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
         priority: 33,
         title: 'Cohort Gross Revenue',
+        shortTitle: 'Cohort Gross Rev',
         description: 'Cumulative gross revenue per cohort.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2616,12 +2620,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Gross Rev',
         tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
     },
     [MEASURE.ORDERS_COHORT_NET_REVENUE]: {
         priority: 32,
         title: 'Cohort Net Revenue',
+        shortTitle: 'Cohort Net Rev',
         description: 'Cumulative net revenue per cohort.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2635,12 +2639,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Net Rev',
         tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
     },
     [MEASURE.ORDERS_COHORT_CUSTOMERS]: {
         priority: 41,
         title: 'Cohort Customers',
+        shortTitle: 'Cohort Customers',
         description: 'Number of customers in cohort.',
         sumPrefix: '',
         sumSuffix: '',
@@ -2654,12 +2658,12 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: true,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Customers',
         tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
     },
     [MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
         priority: 43,
         title: 'Cohort Retention %',
+        shortTitle: 'Cohort Retention',
         description: 'Customer retention rate by cohort.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2673,7 +2677,6 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
         formula: 'returning_cohort_customers / initial_cohort_customers * 100',
@@ -2716,6 +2719,7 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_CPA]: {
         priority: 2,
@@ -3873,7 +3877,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM2,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3894,7 +3898,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM2_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3914,7 +3918,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3934,7 +3938,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3954,7 +3958,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3974,7 +3978,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3995,7 +3999,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM3,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4016,7 +4020,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM3_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4036,7 +4040,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4056,7 +4060,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4076,7 +4080,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4096,7 +4100,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4117,7 +4121,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM4,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4138,7 +4142,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM4_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4158,7 +4162,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM4,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4166,6 +4170,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
         formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
         formula: '(nc_cm3) - (nc_fixed_costs)',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
         priority: 38,
@@ -4178,7 +4183,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4186,6 +4191,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
         formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
         formula: '((nc_cm4) / (nc_net_revenue)) * 100',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
         priority: 24,
@@ -4198,7 +4204,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM4,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4206,6 +4212,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
         formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
         formula: '(rc_cm3) - (rc_fixed_costs)',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
         priority: 42,
@@ -4226,6 +4233,7 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
         formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
         formula: '((rc_cm4) / (rc_net_revenue)) * 100',
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_CM1]: {
         priority: 1,
@@ -4238,7 +4246,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM1,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4258,7 +4266,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.CHANNEL,
         measure: MEASURE.ORDERS_CM1_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4278,7 +4286,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4298,7 +4306,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4318,7 +4326,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4338,7 +4346,7 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT,
-        category: MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,