@adtrackify/at-tracking-event-types 4.59.0 → 4.59.1

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Files changed (5) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +104 -96
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +104 -96
  4. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  5. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -29,6 +29,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
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  priority: 1,
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  title: 'Unique Customers',
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+ shortTitle: 'Unique Customers',
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  description: 'The number of unique customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -42,7 +43,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'Unique Customers',
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  tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS]: {
@@ -67,6 +67,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
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  priority: 11,
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  title: 'New Customer Units',
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+ shortTitle: 'NC Units',
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  description: 'Units sold to new customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -80,12 +81,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Units',
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  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
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  priority: 21,
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  title: 'Returning Customer Units',
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+ shortTitle: 'RC Units',
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  description: 'Units sold to returning customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -99,7 +100,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Units',
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  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER]: {
@@ -126,6 +126,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 12,
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  title: 'New Customer Units Per Order',
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+ shortTitle: 'NC Units/Order',
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  description: 'Average units per order for new customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -139,7 +140,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Units/Order',
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  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
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  formula: 'nc_units_sold / nc_order_count',
@@ -147,6 +147,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
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  priority: 22,
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  title: 'Returning Customer Units Per Order',
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+ shortTitle: 'RC Units/Order',
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  description: 'Average units per order for returning customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -160,7 +161,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Units/Order',
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  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
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  formula: 'rc_units_sold / rc_order_count',
@@ -168,6 +168,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE]: {
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  priority: 1,
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  title: 'Total Revenue',
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+ shortTitle: 'Revenue (Total)',
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  description: 'Total revenue from all orders.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -181,12 +182,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'Revenue (Total)',
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  tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
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  },
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  [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE]: {
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  priority: 2,
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  title: 'Gross Revenue',
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+ shortTitle: 'Revenue (Gross)',
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  description: 'Gross revenue before discounts and refunds.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -200,12 +201,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'Revenue (Gross)',
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  tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NET_REVENUE]: {
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  priority: 3,
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  title: 'Net Revenue',
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+ shortTitle: 'Revenue (Net)',
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  description: 'Net revenue after discounts and refunds.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -219,7 +220,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'Revenue (Net)',
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  tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
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  formulaDisplay: 'Gross Revenue − Discounts − Refunds',
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  formula: 'gross_revenue - discounts - refunds',
@@ -227,6 +227,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 11,
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  title: 'New Customer Total Revenue',
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+ shortTitle: 'NC Revenue (Total)',
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  description: 'Total revenue from new customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -240,12 +241,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Revenue (Total)',
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  tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
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  priority: 12,
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  title: 'New Customer Gross Revenue',
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+ shortTitle: 'NC Rev. (Gross)',
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  description: 'Gross revenue from new customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -259,12 +260,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Rev. (Gross)',
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  tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
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  priority: 13,
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  title: 'New Customer Net Revenue',
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+ shortTitle: 'NC Revenue (Net)',
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  description: 'Net revenue from new customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -278,12 +279,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Revenue (Net)',
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  tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
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  priority: 21,
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  title: 'Returning Customer Total Revenue',
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+ shortTitle: 'RC Rev. (Total)',
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  description: 'Total revenue from returning customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -297,12 +298,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Rev. (Total)',
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  tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
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  priority: 22,
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  title: 'Returning Customer Gross Revenue',
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+ shortTitle: 'RC Revenue (Gross)',
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  description: 'Gross revenue from returning customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -316,12 +317,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Revenue (Gross)',
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  tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
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  priority: 23,
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  title: 'Returning Customer Net Revenue',
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+ shortTitle: 'RC Revenue (Net)',
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  description: 'Net revenue from returning customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -335,7 +336,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC Revenue (Net)',
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  tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
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  },
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  [measures_js_1.MEASURE.ORDERS_TOTAL_AOV]: {
@@ -404,6 +404,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
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  priority: 11,
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  title: 'New Customer Total AOV',
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+ shortTitle: 'NC AOV (Total)',
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  description: 'Average order value for new customers (total revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -417,7 +418,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC AOV (Total)',
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  tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
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  formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
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  formula: 'nc_total_revenue / nc_order_count',
@@ -425,6 +425,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
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  priority: 12,
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  title: 'New Customer Gross AOV',
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+ shortTitle: 'NC AOV (Gross)',
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  description: 'Average order value for new customers (gross revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -438,7 +439,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC AOV (Gross)',
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  tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
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  formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
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  formula: 'nc_gross_revenue / nc_order_count',
@@ -446,6 +446,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
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  priority: 13,
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  title: 'New Customer Net AOV',
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+ shortTitle: 'NC AOV (Net)',
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  description: 'Average order value for new customers (net revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -459,7 +460,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC AOV (Net)',
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  tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
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  formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
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  formula: 'nc_net_revenue / nc_order_count',
@@ -467,6 +467,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
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  priority: 21,
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  title: 'Returning Customer Total AOV',
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+ shortTitle: 'RC AOV (Total)',
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  description: 'Average order value for returning customers (total revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -480,7 +481,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC AOV (Total)',
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  tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
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  formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
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  formula: 'rc_total_revenue / rc_order_count',
@@ -488,6 +488,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
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  priority: 22,
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  title: 'Returning Customer Gross AOV',
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+ shortTitle: 'RC AOV (Gross)',
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  description: 'Average order value for returning customers (gross revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -501,7 +502,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC AOV (Gross)',
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  tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
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  formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
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  formula: 'rc_gross_revenue / rc_order_count',
@@ -509,6 +509,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
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  priority: 23,
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  title: 'Returning Customer Net AOV',
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+ shortTitle: 'RC AOV (Net)',
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  description: 'Average order value for returning customers (net revenue).',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -522,7 +523,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC AOV (Net)',
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  tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
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  formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
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  formula: 'rc_net_revenue / rc_order_count',
@@ -608,6 +608,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
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  priority: 13,
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  title: 'New Customer COGS Per Order',
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+ shortTitle: 'NC COGS/Order',
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  description: 'Average COGS per order for new customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -621,7 +622,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC COGS/Order',
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  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
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  formulaDisplay: 'NC COGS ÷ NC Order Count',
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  formula: 'nc_cogs / nc_order_count',
@@ -629,6 +629,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
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  priority: 23,
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  title: 'Returning Customer COGS Per Order',
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+ shortTitle: 'RC COGS/Order',
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  description: 'Average COGS per order for returning customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -642,7 +643,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'RC COGS/Order',
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  tooltip: 'Average product cost per returning customer order.',
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  formulaDisplay: 'RC COGS ÷ RC Order Count',
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  formula: 'rc_cogs / rc_order_count',
@@ -708,6 +708,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER]: {
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  priority: 4,
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  title: 'Refund Per Order',
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+ shortTitle: 'Refund/Order',
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  description: 'Average refund amount per order.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -721,7 +722,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'Refund/Order',
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  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
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  formulaDisplay: 'Total Refunds ÷ Order Count',
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  formula: 'total_refunds / order_count',
@@ -729,6 +729,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
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  priority: 5,
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  title: 'New Customer Refunds',
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+ shortTitle: 'NC Refunds',
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  description: 'Total refund amount for new customers.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -742,12 +743,12 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Refunds',
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  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
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  priority: 6,
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  title: 'New Customer Refund Count',
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+ shortTitle: 'NC Refund Ct',
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  description: 'Number of refunds for new customers.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -761,7 +762,6 @@ exports.ORDERS_MEASURES_MAP = {
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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- shortTitle: 'NC Refund Ct',
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  tooltip: 'The number of new customer orders that had a refund issued.',
766
766
  },
767
767
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
@@ -788,6 +788,7 @@ exports.ORDERS_MEASURES_MAP = {
788
788
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
789
789
  priority: 8,
790
790
  title: 'New Customer Refund per Order',
791
+ shortTitle: 'NC Ref/Ord',
791
792
  description: 'Average refund amount per new customer order.',
792
793
  sumPrefix: '$',
793
794
  sumSuffix: '',
@@ -801,7 +802,6 @@ exports.ORDERS_MEASURES_MAP = {
801
802
  decimalPlaces: 2,
802
803
  useCompactNotation: false,
803
804
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
804
- shortTitle: 'NC Ref/Ord',
805
805
  tooltip: 'Average refund dollar amount per new customer order placed.',
806
806
  formulaDisplay: 'NC Refunds ÷ NC Order Count',
807
807
  formula: 'nc_refunds / nc_order_count',
@@ -809,6 +809,7 @@ exports.ORDERS_MEASURES_MAP = {
809
809
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
810
810
  priority: 9,
811
811
  title: 'Returning Customer Refunds',
812
+ shortTitle: 'RC Refunds',
812
813
  description: 'Total refund amount for returning customers.',
813
814
  sumPrefix: '$',
814
815
  sumSuffix: '',
@@ -822,12 +823,12 @@ exports.ORDERS_MEASURES_MAP = {
822
823
  decimalPlaces: 2,
823
824
  useCompactNotation: true,
824
825
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
825
- shortTitle: 'RC Refunds',
826
826
  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
827
827
  },
828
828
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
829
829
  priority: 10,
830
830
  title: 'Returning Customer Refund Count',
831
+ shortTitle: 'RC Refund Ct',
831
832
  description: 'Number of refunds for returning customers.',
832
833
  sumPrefix: '',
833
834
  sumSuffix: '',
@@ -841,7 +842,6 @@ exports.ORDERS_MEASURES_MAP = {
841
842
  decimalPlaces: 0,
842
843
  useCompactNotation: false,
843
844
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
844
- shortTitle: 'RC Refund Ct',
845
845
  tooltip: 'The number of returning customer orders that had a refund issued.',
846
846
  },
847
847
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
@@ -868,6 +868,7 @@ exports.ORDERS_MEASURES_MAP = {
868
868
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
869
869
  priority: 12,
870
870
  title: 'Returning Customer Refund per Order',
871
+ shortTitle: 'RC Ref/Ord',
871
872
  description: 'Average refund amount per returning customer order.',
872
873
  sumPrefix: '$',
873
874
  sumSuffix: '',
@@ -881,7 +882,6 @@ exports.ORDERS_MEASURES_MAP = {
881
882
  decimalPlaces: 2,
882
883
  useCompactNotation: false,
883
884
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
884
- shortTitle: 'RC Ref/Ord',
885
885
  tooltip: 'Average refund dollar amount per returning customer order placed.',
886
886
  formulaDisplay: 'RC Refunds ÷ RC Order Count',
887
887
  formula: 'rc_refunds / rc_order_count',
@@ -927,6 +927,7 @@ exports.ORDERS_MEASURES_MAP = {
927
927
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
928
928
  priority: 14,
929
929
  title: 'Discount Per Order',
930
+ shortTitle: 'Discount/Order',
930
931
  description: 'Average discount per order.',
931
932
  sumPrefix: '$',
932
933
  sumSuffix: '',
@@ -940,7 +941,6 @@ exports.ORDERS_MEASURES_MAP = {
940
941
  decimalPlaces: 2,
941
942
  useCompactNotation: false,
942
943
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
943
- shortTitle: 'Discount/Order',
944
944
  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
945
945
  formulaDisplay: 'Total Discounts ÷ Order Count',
946
946
  formula: 'total_discounts / order_count',
@@ -1109,6 +1109,7 @@ exports.ORDERS_MEASURES_MAP = {
1109
1109
  [measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
1110
1110
  priority: 33,
1111
1111
  title: 'Shipping Per Order',
1112
+ shortTitle: 'Shipping/Order',
1112
1113
  description: 'Average shipping per order.',
1113
1114
  sumPrefix: '$',
1114
1115
  sumSuffix: '',
@@ -1122,7 +1123,6 @@ exports.ORDERS_MEASURES_MAP = {
1122
1123
  decimalPlaces: 2,
1123
1124
  useCompactNotation: false,
1124
1125
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1125
- shortTitle: 'Shipping/Order',
1126
1126
  tooltip: 'Average shipping fee collected per order.',
1127
1127
  formulaDisplay: 'Total Shipping ÷ Order Count',
1128
1128
  formula: 'total_shipping / order_count',
@@ -1433,6 +1433,7 @@ exports.ORDERS_MEASURES_MAP = {
1433
1433
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
1434
1434
  priority: 31,
1435
1435
  title: 'New Customer %',
1436
+ shortTitle: 'NC %',
1436
1437
  description: 'Percentage of orders from new customers.',
1437
1438
  sumPrefix: '',
1438
1439
  sumSuffix: '%',
@@ -1446,7 +1447,6 @@ exports.ORDERS_MEASURES_MAP = {
1446
1447
  decimalPlaces: 2,
1447
1448
  useCompactNotation: false,
1448
1449
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1449
- shortTitle: 'NC %',
1450
1450
  tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
1451
1451
  formulaDisplay: 'NC Orders ÷ Total Orders × 100',
1452
1452
  formula: 'nc_order_count / order_count * 100',
@@ -1454,6 +1454,7 @@ exports.ORDERS_MEASURES_MAP = {
1454
1454
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
1455
1455
  priority: 32,
1456
1456
  title: 'Returning Customer %',
1457
+ shortTitle: 'RC %',
1457
1458
  description: 'Percentage of orders from returning customers.',
1458
1459
  sumPrefix: '',
1459
1460
  sumSuffix: '%',
@@ -1467,7 +1468,6 @@ exports.ORDERS_MEASURES_MAP = {
1467
1468
  decimalPlaces: 2,
1468
1469
  useCompactNotation: false,
1469
1470
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1470
- shortTitle: 'RC %',
1471
1471
  tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
1472
1472
  formulaDisplay: 'RC Orders ÷ Total Orders × 100',
1473
1473
  formula: 'rc_order_count / order_count * 100',
@@ -1483,7 +1483,7 @@ exports.ORDERS_MEASURES_MAP = {
1483
1483
  avgSuffix: '',
1484
1484
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1485
1485
  measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
1486
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1486
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1487
1487
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1488
1488
  decimalPlaces: 2,
1489
1489
  useCompactNotation: false,
@@ -1503,7 +1503,7 @@ exports.ORDERS_MEASURES_MAP = {
1503
1503
  avgSuffix: '',
1504
1504
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1505
1505
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER,
1506
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1506
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1507
1507
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1508
1508
  decimalPlaces: 2,
1509
1509
  useCompactNotation: false,
@@ -1523,7 +1523,7 @@ exports.ORDERS_MEASURES_MAP = {
1523
1523
  avgSuffix: '',
1524
1524
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1525
1525
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER,
1526
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1526
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1527
1527
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1528
1528
  decimalPlaces: 2,
1529
1529
  useCompactNotation: false,
@@ -1543,7 +1543,7 @@ exports.ORDERS_MEASURES_MAP = {
1543
1543
  avgSuffix: '',
1544
1544
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1545
1545
  measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
1546
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1546
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1547
1547
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1548
1548
  decimalPlaces: 2,
1549
1549
  useCompactNotation: false,
@@ -1563,7 +1563,7 @@ exports.ORDERS_MEASURES_MAP = {
1563
1563
  avgSuffix: '',
1564
1564
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1565
1565
  measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
1566
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1566
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1567
1567
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1568
1568
  decimalPlaces: 2,
1569
1569
  useCompactNotation: false,
@@ -1584,7 +1584,7 @@ exports.ORDERS_MEASURES_MAP = {
1584
1584
  avgSuffix: '',
1585
1585
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1586
1586
  measure: measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER,
1587
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1587
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1588
1588
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1589
1589
  decimalPlaces: 2,
1590
1590
  useCompactNotation: false,
@@ -1604,7 +1604,7 @@ exports.ORDERS_MEASURES_MAP = {
1604
1604
  avgSuffix: '',
1605
1605
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1606
1606
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
1607
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1607
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1608
1608
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1609
1609
  decimalPlaces: 2,
1610
1610
  useCompactNotation: false,
@@ -1624,7 +1624,7 @@ exports.ORDERS_MEASURES_MAP = {
1624
1624
  avgSuffix: '',
1625
1625
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1626
1626
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
1627
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1627
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1628
1628
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1629
1629
  decimalPlaces: 2,
1630
1630
  useCompactNotation: false,
@@ -1644,7 +1644,7 @@ exports.ORDERS_MEASURES_MAP = {
1644
1644
  avgSuffix: '',
1645
1645
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1646
1646
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER,
1647
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1647
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1648
1648
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1649
1649
  decimalPlaces: 2,
1650
1650
  useCompactNotation: false,
@@ -1664,7 +1664,7 @@ exports.ORDERS_MEASURES_MAP = {
1664
1664
  avgSuffix: '',
1665
1665
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1666
1666
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
1667
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1667
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1668
1668
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1669
1669
  decimalPlaces: 2,
1670
1670
  useCompactNotation: false,
@@ -1684,7 +1684,7 @@ exports.ORDERS_MEASURES_MAP = {
1684
1684
  avgSuffix: '',
1685
1685
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1686
1686
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
1687
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1687
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1688
1688
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1689
1689
  decimalPlaces: 2,
1690
1690
  useCompactNotation: false,
@@ -1704,7 +1704,7 @@ exports.ORDERS_MEASURES_MAP = {
1704
1704
  avgSuffix: '',
1705
1705
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1706
1706
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER,
1707
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
1707
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1708
1708
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1709
1709
  decimalPlaces: 2,
1710
1710
  useCompactNotation: false,
@@ -1716,6 +1716,7 @@ exports.ORDERS_MEASURES_MAP = {
1716
1716
  [measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
1717
1717
  priority: 6,
1718
1718
  title: 'Avg Orders Per Customer',
1719
+ shortTitle: 'Avg Orders/Cust',
1719
1720
  description: 'Average number of orders per customer.',
1720
1721
  sumPrefix: '',
1721
1722
  sumSuffix: '',
@@ -1729,7 +1730,6 @@ exports.ORDERS_MEASURES_MAP = {
1729
1730
  decimalPlaces: 2,
1730
1731
  useCompactNotation: false,
1731
1732
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1732
- shortTitle: 'Avg Orders/Cust',
1733
1733
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
1734
1734
  formulaDisplay: 'Order Count ÷ Unique Customers',
1735
1735
  formula: 'order_count / unique_customers',
@@ -1756,6 +1756,7 @@ exports.ORDERS_MEASURES_MAP = {
1756
1756
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
1757
1757
  priority: 3,
1758
1758
  title: 'Returning Customers',
1759
+ shortTitle: 'Returning Customers',
1759
1760
  description: 'Count of unique returning customers.',
1760
1761
  sumPrefix: '',
1761
1762
  sumSuffix: '',
@@ -1769,12 +1770,12 @@ exports.ORDERS_MEASURES_MAP = {
1769
1770
  decimalPlaces: 0,
1770
1771
  useCompactNotation: false,
1771
1772
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1772
- shortTitle: 'Returning Customers',
1773
1773
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
1774
1774
  },
1775
1775
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
1776
1776
  priority: 33,
1777
1777
  title: 'New Customer Gross Revenue Rate',
1778
+ shortTitle: 'NC Gross Rate',
1778
1779
  description: 'New customer gross revenue as percentage of total gross revenue.',
1779
1780
  sumPrefix: '',
1780
1781
  sumSuffix: '%',
@@ -1788,7 +1789,6 @@ exports.ORDERS_MEASURES_MAP = {
1788
1789
  decimalPlaces: 2,
1789
1790
  useCompactNotation: false,
1790
1791
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1791
- shortTitle: 'NC Gross Rate',
1792
1792
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
1793
1793
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
1794
1794
  formula: 'nc_gross_revenue / gross_revenue * 100',
@@ -1796,6 +1796,7 @@ exports.ORDERS_MEASURES_MAP = {
1796
1796
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
1797
1797
  priority: 34,
1798
1798
  title: 'Returning Customer Gross Revenue Rate',
1799
+ shortTitle: 'RC Gross Rate',
1799
1800
  description: 'Returning customer gross revenue as percentage of total gross revenue.',
1800
1801
  sumPrefix: '',
1801
1802
  sumSuffix: '%',
@@ -1809,7 +1810,6 @@ exports.ORDERS_MEASURES_MAP = {
1809
1810
  decimalPlaces: 2,
1810
1811
  useCompactNotation: false,
1811
1812
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1812
- shortTitle: 'RC Gross Rate',
1813
1813
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
1814
1814
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
1815
1815
  formula: 'rc_gross_revenue / gross_revenue * 100',
@@ -2246,7 +2246,7 @@ exports.ORDERS_MEASURES_MAP = {
2246
2246
  avgSuffix: '',
2247
2247
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2248
2248
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT,
2249
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2249
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2250
2250
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2251
2251
  decimalPlaces: 2,
2252
2252
  useCompactNotation: true,
@@ -2266,7 +2266,7 @@ exports.ORDERS_MEASURES_MAP = {
2266
2266
  avgSuffix: '',
2267
2267
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2268
2268
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT,
2269
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2269
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2270
2270
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2271
2271
  decimalPlaces: 2,
2272
2272
  useCompactNotation: true,
@@ -2284,7 +2284,7 @@ exports.ORDERS_MEASURES_MAP = {
2284
2284
  avgSuffix: '',
2285
2285
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2286
2286
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT,
2287
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2287
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2288
2288
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2289
2289
  decimalPlaces: 2,
2290
2290
  useCompactNotation: true,
@@ -2302,7 +2302,7 @@ exports.ORDERS_MEASURES_MAP = {
2302
2302
  avgSuffix: '%',
2303
2303
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2304
2304
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT,
2305
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2305
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2306
2306
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2307
2307
  decimalPlaces: 2,
2308
2308
  useCompactNotation: false,
@@ -2315,6 +2315,7 @@ exports.ORDERS_MEASURES_MAP = {
2315
2315
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
2316
2316
  priority: 12,
2317
2317
  title: 'New Customer Gross Profit % (of Gross)',
2318
+ shortTitle: 'NC GP % (Gross)',
2318
2319
  description: 'NC gross profit as percentage of NC gross revenue.',
2319
2320
  sumPrefix: '',
2320
2321
  sumSuffix: '%',
@@ -2322,17 +2323,17 @@ exports.ORDERS_MEASURES_MAP = {
2322
2323
  avgSuffix: '%',
2323
2324
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2324
2325
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
2325
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2326
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2326
2327
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2327
2328
  decimalPlaces: 2,
2328
2329
  useCompactNotation: false,
2329
2330
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2330
- shortTitle: 'NC GP % (Gross)',
2331
2331
  tooltip: 'New customer gross profit as a share of their gross revenue.',
2332
2332
  },
2333
2333
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
2334
2334
  priority: 13,
2335
2335
  title: 'Returning Customer Gross Profit % (of Gross)',
2336
+ shortTitle: 'RC GP % (Gross)',
2336
2337
  description: 'RC gross profit as percentage of RC gross revenue.',
2337
2338
  sumPrefix: '',
2338
2339
  sumSuffix: '%',
@@ -2340,17 +2341,17 @@ exports.ORDERS_MEASURES_MAP = {
2340
2341
  avgSuffix: '%',
2341
2342
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2342
2343
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
2343
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2344
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2344
2345
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2345
2346
  decimalPlaces: 2,
2346
2347
  useCompactNotation: false,
2347
2348
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2348
- shortTitle: 'RC GP % (Gross)',
2349
2349
  tooltip: 'Returning customer gross profit as a share of their gross revenue.',
2350
2350
  },
2351
2351
  [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
2352
2352
  priority: 21,
2353
2353
  title: 'Gross Profit Per Order',
2354
+ shortTitle: 'GP/Order',
2354
2355
  description: 'Average gross profit per order.',
2355
2356
  sumPrefix: '$',
2356
2357
  sumSuffix: '',
@@ -2358,12 +2359,11 @@ exports.ORDERS_MEASURES_MAP = {
2358
2359
  avgSuffix: '',
2359
2360
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2360
2361
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
2361
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2362
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2362
2363
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2363
2364
  decimalPlaces: 2,
2364
2365
  useCompactNotation: false,
2365
2366
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2366
- shortTitle: 'GP/Order',
2367
2367
  tooltip: 'Average gross profit per order.',
2368
2368
  formulaDisplay: 'Gross Profit ÷ Order Count',
2369
2369
  formula: 'gross_profit / order_count',
@@ -2371,6 +2371,7 @@ exports.ORDERS_MEASURES_MAP = {
2371
2371
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2372
2372
  priority: 22,
2373
2373
  title: 'New Customer Gross Profit Per Order',
2374
+ shortTitle: 'NC GP/Order',
2374
2375
  description: 'Average gross profit per new customer order.',
2375
2376
  sumPrefix: '$',
2376
2377
  sumSuffix: '',
@@ -2378,17 +2379,17 @@ exports.ORDERS_MEASURES_MAP = {
2378
2379
  avgSuffix: '',
2379
2380
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2380
2381
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
2381
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2382
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2382
2383
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2383
2384
  decimalPlaces: 2,
2384
2385
  useCompactNotation: false,
2385
2386
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2386
- shortTitle: 'NC GP/Order',
2387
2387
  tooltip: 'Average gross profit per new customer order.',
2388
2388
  },
2389
2389
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
2390
2390
  priority: 23,
2391
2391
  title: 'Returning Customer Gross Profit Per Order',
2392
+ shortTitle: 'RC GP/Order',
2392
2393
  description: 'Average gross profit per returning customer order.',
2393
2394
  sumPrefix: '$',
2394
2395
  sumSuffix: '',
@@ -2396,17 +2397,17 @@ exports.ORDERS_MEASURES_MAP = {
2396
2397
  avgSuffix: '',
2397
2398
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2398
2399
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
2399
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
2400
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2400
2401
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2401
2402
  decimalPlaces: 2,
2402
2403
  useCompactNotation: false,
2403
2404
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2404
- shortTitle: 'RC GP/Order',
2405
2405
  tooltip: 'Average gross profit per returning customer order.',
2406
2406
  },
2407
2407
  [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE]: {
2408
2408
  priority: 31,
2409
2409
  title: 'COGS / Gross Rate',
2410
+ shortTitle: 'COGS/Gross %',
2410
2411
  description: 'COGS as percentage of gross revenue.',
2411
2412
  sumPrefix: '',
2412
2413
  sumSuffix: '%',
@@ -2420,7 +2421,6 @@ exports.ORDERS_MEASURES_MAP = {
2420
2421
  decimalPlaces: 2,
2421
2422
  useCompactNotation: false,
2422
2423
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2423
- shortTitle: 'COGS/Gross %',
2424
2424
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
2425
2425
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
2426
2426
  formula: 'cogs / gross_revenue * 100',
@@ -2428,6 +2428,7 @@ exports.ORDERS_MEASURES_MAP = {
2428
2428
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
2429
2429
  priority: 35,
2430
2430
  title: 'New Customer COGS / Gross Rate',
2431
+ shortTitle: 'NC COGS/Gross %',
2431
2432
  description: 'NC COGS as percentage of gross revenue.',
2432
2433
  sumPrefix: '',
2433
2434
  sumSuffix: '%',
@@ -2441,7 +2442,6 @@ exports.ORDERS_MEASURES_MAP = {
2441
2442
  decimalPlaces: 2,
2442
2443
  useCompactNotation: false,
2443
2444
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2444
- shortTitle: 'NC COGS/Gross %',
2445
2445
  tooltip: 'New customer COGS as a share of their gross revenue.',
2446
2446
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
2447
2447
  formula: 'nc_cogs / nc_gross_revenue * 100',
@@ -2470,6 +2470,7 @@ exports.ORDERS_MEASURES_MAP = {
2470
2470
  [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE]: {
2471
2471
  priority: 32,
2472
2472
  title: 'COGS / Net Rate',
2473
+ shortTitle: 'COGS/Net %',
2473
2474
  description: 'COGS as percentage of net revenue.',
2474
2475
  sumPrefix: '',
2475
2476
  sumSuffix: '%',
@@ -2483,7 +2484,6 @@ exports.ORDERS_MEASURES_MAP = {
2483
2484
  decimalPlaces: 2,
2484
2485
  useCompactNotation: false,
2485
2486
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2486
- shortTitle: 'COGS/Net %',
2487
2487
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
2488
2488
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
2489
2489
  formula: 'cogs / net_revenue * 100',
@@ -2491,6 +2491,7 @@ exports.ORDERS_MEASURES_MAP = {
2491
2491
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
2492
2492
  priority: 36,
2493
2493
  title: 'New Customer COGS / Net Rate',
2494
+ shortTitle: 'NC COGS/Net %',
2494
2495
  description: 'NC COGS as percentage of net revenue.',
2495
2496
  sumPrefix: '',
2496
2497
  sumSuffix: '%',
@@ -2504,7 +2505,6 @@ exports.ORDERS_MEASURES_MAP = {
2504
2505
  decimalPlaces: 2,
2505
2506
  useCompactNotation: false,
2506
2507
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2507
- shortTitle: 'NC COGS/Net %',
2508
2508
  tooltip: 'New customer COGS as a share of their net revenue.',
2509
2509
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
2510
2510
  formula: 'nc_cogs / nc_net_revenue * 100',
@@ -2512,6 +2512,7 @@ exports.ORDERS_MEASURES_MAP = {
2512
2512
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
2513
2513
  priority: 39,
2514
2514
  title: 'Returning Customer COGS / Net Rate',
2515
+ shortTitle: 'RC COGS/Net %',
2515
2516
  description: 'RC COGS as percentage of net revenue.',
2516
2517
  sumPrefix: '',
2517
2518
  sumSuffix: '%',
@@ -2525,7 +2526,6 @@ exports.ORDERS_MEASURES_MAP = {
2525
2526
  decimalPlaces: 2,
2526
2527
  useCompactNotation: false,
2527
2528
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2528
- shortTitle: 'RC COGS/Net %',
2529
2529
  tooltip: 'Returning customer COGS as a share of their net revenue.',
2530
2530
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
2531
2531
  formula: 'rc_cogs / rc_net_revenue * 100',
@@ -2533,6 +2533,7 @@ exports.ORDERS_MEASURES_MAP = {
2533
2533
  [measures_js_1.MEASURE.ORDERS_LTV]: {
2534
2534
  priority: 1,
2535
2535
  title: 'Lifetime Value',
2536
+ shortTitle: 'LTV',
2536
2537
  description: 'Average lifetime value of customers.',
2537
2538
  sumPrefix: '$',
2538
2539
  sumSuffix: '',
@@ -2546,8 +2547,8 @@ exports.ORDERS_MEASURES_MAP = {
2546
2547
  decimalPlaces: 2,
2547
2548
  useCompactNotation: true,
2548
2549
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2549
- shortTitle: 'LTV',
2550
2550
  tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
2551
+ hideFromUI: true,
2551
2552
  },
2552
2553
  [measures_js_1.MEASURE.ORDERS_LTV_90]: {
2553
2554
  priority: 2,
@@ -2566,6 +2567,7 @@ exports.ORDERS_MEASURES_MAP = {
2566
2567
  useCompactNotation: true,
2567
2568
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2568
2569
  tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
2570
+ hideFromUI: true,
2569
2571
  },
2570
2572
  [measures_js_1.MEASURE.ORDERS_LTV_180]: {
2571
2573
  priority: 3,
@@ -2584,6 +2586,7 @@ exports.ORDERS_MEASURES_MAP = {
2584
2586
  useCompactNotation: true,
2585
2587
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2586
2588
  tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
2589
+ hideFromUI: true,
2587
2590
  },
2588
2591
  [measures_js_1.MEASURE.ORDERS_LTV_365]: {
2589
2592
  priority: 4,
@@ -2606,6 +2609,7 @@ exports.ORDERS_MEASURES_MAP = {
2606
2609
  [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
2607
2610
  priority: 33,
2608
2611
  title: 'Cohort Gross Revenue',
2612
+ shortTitle: 'Cohort Gross Rev',
2609
2613
  description: 'Cumulative gross revenue per cohort.',
2610
2614
  sumPrefix: '$',
2611
2615
  sumSuffix: '',
@@ -2619,12 +2623,12 @@ exports.ORDERS_MEASURES_MAP = {
2619
2623
  decimalPlaces: 2,
2620
2624
  useCompactNotation: true,
2621
2625
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2622
- shortTitle: 'Cohort Gross Rev',
2623
2626
  tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
2624
2627
  },
2625
2628
  [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE]: {
2626
2629
  priority: 32,
2627
2630
  title: 'Cohort Net Revenue',
2631
+ shortTitle: 'Cohort Net Rev',
2628
2632
  description: 'Cumulative net revenue per cohort.',
2629
2633
  sumPrefix: '$',
2630
2634
  sumSuffix: '',
@@ -2638,12 +2642,12 @@ exports.ORDERS_MEASURES_MAP = {
2638
2642
  decimalPlaces: 2,
2639
2643
  useCompactNotation: true,
2640
2644
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2641
- shortTitle: 'Cohort Net Rev',
2642
2645
  tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
2643
2646
  },
2644
2647
  [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS]: {
2645
2648
  priority: 41,
2646
2649
  title: 'Cohort Customers',
2650
+ shortTitle: 'Cohort Customers',
2647
2651
  description: 'Number of customers in cohort.',
2648
2652
  sumPrefix: '',
2649
2653
  sumSuffix: '',
@@ -2657,12 +2661,12 @@ exports.ORDERS_MEASURES_MAP = {
2657
2661
  decimalPlaces: 0,
2658
2662
  useCompactNotation: true,
2659
2663
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2660
- shortTitle: 'Cohort Customers',
2661
2664
  tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
2662
2665
  },
2663
2666
  [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
2664
2667
  priority: 43,
2665
2668
  title: 'Cohort Retention %',
2669
+ shortTitle: 'Cohort Retention',
2666
2670
  description: 'Customer retention rate by cohort.',
2667
2671
  sumPrefix: '',
2668
2672
  sumSuffix: '%',
@@ -2676,7 +2680,6 @@ exports.ORDERS_MEASURES_MAP = {
2676
2680
  decimalPlaces: 2,
2677
2681
  useCompactNotation: false,
2678
2682
  applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
2679
- shortTitle: 'Cohort Retention',
2680
2683
  tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
2681
2684
  formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
2682
2685
  formula: 'returning_cohort_customers / initial_cohort_customers * 100',
@@ -2719,6 +2722,7 @@ exports.ORDERS_MEASURES_MAP = {
2719
2722
  useCompactNotation: false,
2720
2723
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2721
2724
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
2725
+ hideFromUI: true,
2722
2726
  },
2723
2727
  [measures_js_1.MEASURE.ORDERS_CPA]: {
2724
2728
  priority: 2,
@@ -3876,7 +3880,7 @@ exports.ORDERS_MEASURES_MAP = {
3876
3880
  avgSuffix: '',
3877
3881
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3878
3882
  measure: measures_js_1.MEASURE.ORDERS_CM2,
3879
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3883
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3880
3884
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3881
3885
  decimalPlaces: 2,
3882
3886
  useCompactNotation: true,
@@ -3897,7 +3901,7 @@ exports.ORDERS_MEASURES_MAP = {
3897
3901
  avgSuffix: '%',
3898
3902
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3899
3903
  measure: measures_js_1.MEASURE.ORDERS_CM2_PERCENT,
3900
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3904
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3901
3905
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3902
3906
  decimalPlaces: 2,
3903
3907
  useCompactNotation: false,
@@ -3917,7 +3921,7 @@ exports.ORDERS_MEASURES_MAP = {
3917
3921
  avgSuffix: '',
3918
3922
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3919
3923
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2,
3920
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3924
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3921
3925
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3922
3926
  decimalPlaces: 2,
3923
3927
  useCompactNotation: true,
@@ -3937,7 +3941,7 @@ exports.ORDERS_MEASURES_MAP = {
3937
3941
  avgSuffix: '%',
3938
3942
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3939
3943
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT,
3940
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3944
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3941
3945
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3942
3946
  decimalPlaces: 2,
3943
3947
  useCompactNotation: false,
@@ -3957,7 +3961,7 @@ exports.ORDERS_MEASURES_MAP = {
3957
3961
  avgSuffix: '',
3958
3962
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3959
3963
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2,
3960
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3964
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3961
3965
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3962
3966
  decimalPlaces: 2,
3963
3967
  useCompactNotation: true,
@@ -3977,7 +3981,7 @@ exports.ORDERS_MEASURES_MAP = {
3977
3981
  avgSuffix: '%',
3978
3982
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3979
3983
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT,
3980
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
3984
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3981
3985
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3982
3986
  decimalPlaces: 2,
3983
3987
  useCompactNotation: false,
@@ -3998,7 +4002,7 @@ exports.ORDERS_MEASURES_MAP = {
3998
4002
  avgSuffix: '',
3999
4003
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4000
4004
  measure: measures_js_1.MEASURE.ORDERS_CM3,
4001
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4005
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4002
4006
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4003
4007
  decimalPlaces: 2,
4004
4008
  useCompactNotation: true,
@@ -4019,7 +4023,7 @@ exports.ORDERS_MEASURES_MAP = {
4019
4023
  avgSuffix: '%',
4020
4024
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4021
4025
  measure: measures_js_1.MEASURE.ORDERS_CM3_PERCENT,
4022
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4026
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4023
4027
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4024
4028
  decimalPlaces: 2,
4025
4029
  useCompactNotation: false,
@@ -4039,7 +4043,7 @@ exports.ORDERS_MEASURES_MAP = {
4039
4043
  avgSuffix: '',
4040
4044
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4041
4045
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3,
4042
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4046
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4043
4047
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4044
4048
  decimalPlaces: 2,
4045
4049
  useCompactNotation: true,
@@ -4059,7 +4063,7 @@ exports.ORDERS_MEASURES_MAP = {
4059
4063
  avgSuffix: '%',
4060
4064
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4061
4065
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT,
4062
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4066
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4063
4067
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4064
4068
  decimalPlaces: 2,
4065
4069
  useCompactNotation: false,
@@ -4079,7 +4083,7 @@ exports.ORDERS_MEASURES_MAP = {
4079
4083
  avgSuffix: '',
4080
4084
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4081
4085
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3,
4082
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4086
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4083
4087
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4084
4088
  decimalPlaces: 2,
4085
4089
  useCompactNotation: true,
@@ -4099,7 +4103,7 @@ exports.ORDERS_MEASURES_MAP = {
4099
4103
  avgSuffix: '%',
4100
4104
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4101
4105
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT,
4102
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4106
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4103
4107
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4104
4108
  decimalPlaces: 2,
4105
4109
  useCompactNotation: false,
@@ -4120,7 +4124,7 @@ exports.ORDERS_MEASURES_MAP = {
4120
4124
  avgSuffix: '',
4121
4125
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4122
4126
  measure: measures_js_1.MEASURE.ORDERS_CM4,
4123
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4127
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4124
4128
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4125
4129
  decimalPlaces: 2,
4126
4130
  useCompactNotation: true,
@@ -4141,7 +4145,7 @@ exports.ORDERS_MEASURES_MAP = {
4141
4145
  avgSuffix: '%',
4142
4146
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4143
4147
  measure: measures_js_1.MEASURE.ORDERS_CM4_PERCENT,
4144
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4148
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4145
4149
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4146
4150
  decimalPlaces: 2,
4147
4151
  useCompactNotation: false,
@@ -4161,7 +4165,7 @@ exports.ORDERS_MEASURES_MAP = {
4161
4165
  avgSuffix: '',
4162
4166
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4163
4167
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4,
4164
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4168
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4165
4169
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4166
4170
  decimalPlaces: 2,
4167
4171
  useCompactNotation: true,
@@ -4169,6 +4173,7 @@ exports.ORDERS_MEASURES_MAP = {
4169
4173
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
4170
4174
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
4171
4175
  formula: '(nc_cm3) - (nc_fixed_costs)',
4176
+ hideFromUI: true,
4172
4177
  },
4173
4178
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
4174
4179
  priority: 38,
@@ -4181,7 +4186,7 @@ exports.ORDERS_MEASURES_MAP = {
4181
4186
  avgSuffix: '%',
4182
4187
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4183
4188
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT,
4184
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4189
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4185
4190
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4186
4191
  decimalPlaces: 2,
4187
4192
  useCompactNotation: false,
@@ -4189,6 +4194,7 @@ exports.ORDERS_MEASURES_MAP = {
4189
4194
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
4190
4195
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
4191
4196
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
4197
+ hideFromUI: true,
4192
4198
  },
4193
4199
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
4194
4200
  priority: 24,
@@ -4201,7 +4207,7 @@ exports.ORDERS_MEASURES_MAP = {
4201
4207
  avgSuffix: '',
4202
4208
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4203
4209
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4,
4204
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4210
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4205
4211
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4206
4212
  decimalPlaces: 2,
4207
4213
  useCompactNotation: true,
@@ -4209,6 +4215,7 @@ exports.ORDERS_MEASURES_MAP = {
4209
4215
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
4210
4216
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
4211
4217
  formula: '(rc_cm3) - (rc_fixed_costs)',
4218
+ hideFromUI: true,
4212
4219
  },
4213
4220
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
4214
4221
  priority: 42,
@@ -4229,6 +4236,7 @@ exports.ORDERS_MEASURES_MAP = {
4229
4236
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
4230
4237
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
4231
4238
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
4239
+ hideFromUI: true,
4232
4240
  },
4233
4241
  [measures_js_1.MEASURE.ORDERS_CM1]: {
4234
4242
  priority: 1,
@@ -4241,7 +4249,7 @@ exports.ORDERS_MEASURES_MAP = {
4241
4249
  avgSuffix: '',
4242
4250
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4243
4251
  measure: measures_js_1.MEASURE.ORDERS_CM1,
4244
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4252
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4245
4253
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4246
4254
  decimalPlaces: 2,
4247
4255
  useCompactNotation: true,
@@ -4261,7 +4269,7 @@ exports.ORDERS_MEASURES_MAP = {
4261
4269
  avgSuffix: '%',
4262
4270
  icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4263
4271
  measure: measures_js_1.MEASURE.ORDERS_CM1_PERCENT,
4264
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4272
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4265
4273
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4266
4274
  decimalPlaces: 2,
4267
4275
  useCompactNotation: false,
@@ -4281,7 +4289,7 @@ exports.ORDERS_MEASURES_MAP = {
4281
4289
  avgSuffix: '',
4282
4290
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4283
4291
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1,
4284
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4292
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4285
4293
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4286
4294
  decimalPlaces: 2,
4287
4295
  useCompactNotation: true,
@@ -4301,7 +4309,7 @@ exports.ORDERS_MEASURES_MAP = {
4301
4309
  avgSuffix: '%',
4302
4310
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4303
4311
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT,
4304
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4312
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4305
4313
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4306
4314
  decimalPlaces: 2,
4307
4315
  useCompactNotation: false,
@@ -4321,7 +4329,7 @@ exports.ORDERS_MEASURES_MAP = {
4321
4329
  avgSuffix: '',
4322
4330
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4323
4331
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1,
4324
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4332
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4325
4333
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4326
4334
  decimalPlaces: 2,
4327
4335
  useCompactNotation: true,
@@ -4341,7 +4349,7 @@ exports.ORDERS_MEASURES_MAP = {
4341
4349
  avgSuffix: '%',
4342
4350
  icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4343
4351
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT,
4344
- category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
4352
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4345
4353
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4346
4354
  decimalPlaces: 2,
4347
4355
  useCompactNotation: false,