@adtrackify/at-tracking-event-types 4.58.0 → 4.59.1

package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js

@@ -29,6 +29,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
         priority: 1,
         title: 'Unique Customers',
+        shortTitle: 'Unique Customers',
         description: 'The number of unique customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -42,7 +43,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Unique Customers',
         tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
     },
     [measures_js_1.MEASURE.ORDERS_UNITS]: {
@@ -67,6 +67,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
         priority: 11,
         title: 'New Customer Units',
+        shortTitle: 'NC Units',
         description: 'Units sold to new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -80,12 +81,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Units',
         tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
         priority: 21,
         title: 'Returning Customer Units',
+        shortTitle: 'RC Units',
         description: 'Units sold to returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -99,7 +100,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Units',
         tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
     },
     [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER]: {
@@ -126,6 +126,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
         priority: 12,
         title: 'New Customer Units Per Order',
+        shortTitle: 'NC Units/Order',
         description: 'Average units per order for new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -139,7 +140,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Units/Order',
         tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
         formulaDisplay: 'NC Units Sold ÷ NC Order Count',
         formula: 'nc_units_sold / nc_order_count',
@@ -147,6 +147,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
         priority: 22,
         title: 'Returning Customer Units Per Order',
+        shortTitle: 'RC Units/Order',
         description: 'Average units per order for returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -160,7 +161,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Units/Order',
         tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
         formulaDisplay: 'RC Units Sold ÷ RC Order Count',
         formula: 'rc_units_sold / rc_order_count',
@@ -168,6 +168,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE]: {
         priority: 1,
         title: 'Total Revenue',
+        shortTitle: 'Revenue (Total)',
         description: 'Total revenue from all orders.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -181,12 +182,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Total Rev.',
         tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
     },
     [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE]: {
         priority: 2,
         title: 'Gross Revenue',
+        shortTitle: 'Revenue (Gross)',
         description: 'Gross revenue before discounts and refunds.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -200,12 +201,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Gross Rev.',
         tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
     },
     [measures_js_1.MEASURE.ORDERS_NET_REVENUE]: {
         priority: 3,
         title: 'Net Revenue',
+        shortTitle: 'Revenue (Net)',
         description: 'Net revenue after discounts and refunds.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -219,7 +220,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Net Rev.',
         tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
         formulaDisplay: 'Gross Revenue − Discounts − Refunds',
         formula: 'gross_revenue - discounts - refunds',
@@ -227,6 +227,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
         priority: 11,
         title: 'New Customer Total Revenue',
+        shortTitle: 'NC Revenue (Total)',
         description: 'Total revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -240,12 +241,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Total Rev.',
         tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
         priority: 12,
         title: 'New Customer Gross Revenue',
+        shortTitle: 'NC Rev. (Gross)',
         description: 'Gross revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -259,12 +260,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Rev.',
         tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
         priority: 13,
         title: 'New Customer Net Revenue',
+        shortTitle: 'NC Revenue (Net)',
         description: 'Net revenue from new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -278,12 +279,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net Rev.',
         tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
         priority: 21,
         title: 'Returning Customer Total Revenue',
+        shortTitle: 'RC Rev. (Total)',
         description: 'Total revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -297,12 +298,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Total Rev.',
         tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
         priority: 22,
         title: 'Returning Customer Gross Revenue',
+        shortTitle: 'RC Revenue (Gross)',
         description: 'Gross revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -316,12 +317,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Rev.',
         tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
         priority: 23,
         title: 'Returning Customer Net Revenue',
+        shortTitle: 'RC Revenue (Net)',
         description: 'Net revenue from returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -335,13 +336,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net Rev.',
         tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
     },
     [measures_js_1.MEASURE.ORDERS_TOTAL_AOV]: {
         priority: 1,
         title: 'Total AOV',
-        shortTitle: 'Total AOV',
+        shortTitle: 'AOV (Total)',
         description: 'Average order value based on total revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -362,7 +362,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_GROSS_AOV]: {
         priority: 2,
         title: 'Gross AOV',
-        shortTitle: 'Gross AOV',
+        shortTitle: 'AOV (Gross)',
         description: 'Average order value based on gross revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -383,7 +383,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NET_AOV]: {
         priority: 3,
         title: 'Net AOV',
-        shortTitle: 'Net AOV',
+        shortTitle: 'AOV (Net)',
         description: 'Average order value based on net revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -404,6 +404,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
         priority: 11,
         title: 'New Customer Total AOV',
+        shortTitle: 'NC AOV (Total)',
         description: 'Average order value for new customers (total revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -417,7 +418,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Total AOV',
         tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
         formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
         formula: 'nc_total_revenue / nc_order_count',
@@ -425,6 +425,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
         priority: 12,
         title: 'New Customer Gross AOV',
+        shortTitle: 'NC AOV (Gross)',
         description: 'Average order value for new customers (gross revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -438,7 +439,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross AOV',
         tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
         formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
         formula: 'nc_gross_revenue / nc_order_count',
@@ -446,6 +446,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
         priority: 13,
         title: 'New Customer Net AOV',
+        shortTitle: 'NC AOV (Net)',
         description: 'Average order value for new customers (net revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -459,7 +460,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net AOV',
         tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
         formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
         formula: 'nc_net_revenue / nc_order_count',
@@ -467,6 +467,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
         priority: 21,
         title: 'Returning Customer Total AOV',
+        shortTitle: 'RC AOV (Total)',
         description: 'Average order value for returning customers (total revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -480,7 +481,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Total AOV',
         tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
         formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
         formula: 'rc_total_revenue / rc_order_count',
@@ -488,6 +488,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
         priority: 22,
         title: 'Returning Customer Gross AOV',
+        shortTitle: 'RC AOV (Gross)',
         description: 'Average order value for returning customers (gross revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -501,7 +502,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross AOV',
         tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
         formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
         formula: 'rc_gross_revenue / rc_order_count',
@@ -509,6 +509,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
         priority: 23,
         title: 'Returning Customer Net AOV',
+        shortTitle: 'RC AOV (Net)',
         description: 'Average order value for returning customers (net revenue).',
         sumPrefix: '$',
         sumSuffix: '',
@@ -522,7 +523,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net AOV',
         tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
         formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
         formula: 'rc_net_revenue / rc_order_count',
@@ -608,6 +608,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
         priority: 13,
         title: 'New Customer COGS Per Order',
+        shortTitle: 'NC COGS/Order',
         description: 'Average COGS per order for new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -621,7 +622,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Order',
         tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
         formulaDisplay: 'NC COGS ÷ NC Order Count',
         formula: 'nc_cogs / nc_order_count',
@@ -629,6 +629,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
         priority: 23,
         title: 'Returning Customer COGS Per Order',
+        shortTitle: 'RC COGS/Order',
         description: 'Average COGS per order for returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -642,7 +643,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC COGS/Order',
         tooltip: 'Average product cost per returning customer order.',
         formulaDisplay: 'RC COGS ÷ RC Order Count',
         formula: 'rc_cogs / rc_order_count',
@@ -708,6 +708,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER]: {
         priority: 4,
         title: 'Refund Per Order',
+        shortTitle: 'Refund/Order',
         description: 'Average refund amount per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -721,7 +722,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Refund/Order',
         tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
         formulaDisplay: 'Total Refunds ÷ Order Count',
         formula: 'total_refunds / order_count',
@@ -729,6 +729,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS]: {
         priority: 5,
         title: 'New Customer Refunds',
+        shortTitle: 'NC Refunds',
         description: 'Total refund amount for new customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -742,12 +743,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Refunds',
         tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT]: {
         priority: 6,
         title: 'New Customer Refund Count',
+        shortTitle: 'NC Refund Ct',
         description: 'Number of refunds for new customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -761,7 +762,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Refund Ct',
         tooltip: 'The number of new customer orders that had a refund issued.',
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
@@ -788,6 +788,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 8,
         title: 'New Customer Refund per Order',
+        shortTitle: 'NC Ref/Ord',
         description: 'Average refund amount per new customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -801,7 +802,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Ref/Ord',
         tooltip: 'Average refund dollar amount per new customer order placed.',
         formulaDisplay: 'NC Refunds ÷ NC Order Count',
         formula: 'nc_refunds / nc_order_count',
@@ -809,6 +809,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS]: {
         priority: 9,
         title: 'Returning Customer Refunds',
+        shortTitle: 'RC Refunds',
         description: 'Total refund amount for returning customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -822,12 +823,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Refunds',
         tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT]: {
         priority: 10,
         title: 'Returning Customer Refund Count',
+        shortTitle: 'RC Refund Ct',
         description: 'Number of refunds for returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -841,7 +842,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Refund Ct',
         tooltip: 'The number of returning customer orders that had a refund issued.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
@@ -868,6 +868,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 12,
         title: 'Returning Customer Refund per Order',
+        shortTitle: 'RC Ref/Ord',
         description: 'Average refund amount per returning customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -881,7 +882,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Ref/Ord',
         tooltip: 'Average refund dollar amount per returning customer order placed.',
         formulaDisplay: 'RC Refunds ÷ RC Order Count',
         formula: 'rc_refunds / rc_order_count',
@@ -927,6 +927,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
         priority: 14,
         title: 'Discount Per Order',
+        shortTitle: 'Discount/Order',
         description: 'Average discount per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -940,7 +941,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Discount/Order',
         tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
         formulaDisplay: 'Total Discounts ÷ Order Count',
         formula: 'total_discounts / order_count',
@@ -1109,6 +1109,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
         priority: 33,
         title: 'Shipping Per Order',
+        shortTitle: 'Shipping/Order',
         description: 'Average shipping per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -1122,7 +1123,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Shipping/Order',
         tooltip: 'Average shipping fee collected per order.',
         formulaDisplay: 'Total Shipping ÷ Order Count',
         formula: 'total_shipping / order_count',
@@ -1433,6 +1433,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
         priority: 31,
         title: 'New Customer %',
+        shortTitle: 'NC %',
         description: 'Percentage of orders from new customers.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1446,7 +1447,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC %',
         tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
         formulaDisplay: 'NC Orders ÷ Total Orders × 100',
         formula: 'nc_order_count / order_count * 100',
@@ -1454,6 +1454,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_PERCENT]: {
         priority: 32,
         title: 'Returning Customer %',
+        shortTitle: 'RC %',
         description: 'Percentage of orders from returning customers.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1467,7 +1468,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC %',
         tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
         formulaDisplay: 'RC Orders ÷ Total Orders × 100',
         formula: 'rc_order_count / order_count * 100',
@@ -1483,7 +1483,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1503,7 +1503,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1523,7 +1523,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1543,7 +1543,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1563,7 +1563,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1584,7 +1584,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1604,7 +1604,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1624,7 +1624,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1644,7 +1644,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1664,7 +1664,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1684,7 +1684,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1704,7 +1704,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1716,6 +1716,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
         priority: 6,
         title: 'Avg Orders Per Customer',
+        shortTitle: 'Avg Orders/Cust',
         description: 'Average number of orders per customer.',
         sumPrefix: '',
         sumSuffix: '',
@@ -1729,7 +1730,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Avg Orders/Cust',
         tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
         formulaDisplay: 'Order Count ÷ Unique Customers',
         formula: 'order_count / unique_customers',
@@ -1756,6 +1756,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
         priority: 3,
         title: 'Returning Customers',
+        shortTitle: 'Returning Customers',
         description: 'Count of unique returning customers.',
         sumPrefix: '',
         sumSuffix: '',
@@ -1769,12 +1770,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Returning Customers',
         tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
         priority: 33,
         title: 'New Customer Gross Revenue Rate',
+        shortTitle: 'NC Gross Rate',
         description: 'New customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1788,7 +1789,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Rate',
         tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
         formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
         formula: 'nc_gross_revenue / gross_revenue * 100',
@@ -1796,6 +1796,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
         priority: 34,
         title: 'Returning Customer Gross Revenue Rate',
+        shortTitle: 'RC Gross Rate',
         description: 'Returning customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -1809,7 +1810,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Rate',
         tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
         formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
         formula: 'rc_gross_revenue / gross_revenue * 100',
@@ -1950,7 +1950,7 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Disc. Gross',
+        shortTitle: 'NC Disc. (Gross)',
         tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
         formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
         formula: 'nc_discounts / nc_gross_revenue * 100',
@@ -1971,7 +1971,7 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Disc. Gross',
+        shortTitle: 'RC Disc. (Gross)',
         tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
         formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
         formula: 'rc_discounts / rc_gross_revenue * 100',
@@ -2246,7 +2246,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2266,7 +2266,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2284,7 +2284,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -2302,7 +2302,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_GROSS_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -2315,6 +2315,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
         priority: 12,
         title: 'New Customer Gross Profit % (of Gross)',
+        shortTitle: 'NC GP % (Gross)',
         description: 'NC gross profit as percentage of NC gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2322,17 +2323,17 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GP % (Gross)',
         tooltip: 'New customer gross profit as a share of their gross revenue.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT]: {
         priority: 13,
         title: 'Returning Customer Gross Profit % (of Gross)',
+        shortTitle: 'RC GP % (Gross)',
         description: 'RC gross profit as percentage of RC gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2340,17 +2341,17 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_GROSS_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GP % (Gross)',
         tooltip: 'Returning customer gross profit as a share of their gross revenue.',
     },
     [measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER]: {
         priority: 21,
         title: 'Gross Profit Per Order',
+        shortTitle: 'GP/Order',
         description: 'Average gross profit per order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2358,12 +2359,11 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_GROSS_PROFIT_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'GP/Order',
         tooltip: 'Average gross profit per order.',
         formulaDisplay: 'Gross Profit ÷ Order Count',
         formula: 'gross_profit / order_count',
@@ -2371,6 +2371,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
         priority: 22,
         title: 'New Customer Gross Profit Per Order',
+        shortTitle: 'NC GP/Order',
         description: 'Average gross profit per new customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2378,17 +2379,17 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GP/Order',
         tooltip: 'Average gross profit per new customer order.',
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER]: {
         priority: 23,
         title: 'Returning Customer Gross Profit Per Order',
+        shortTitle: 'RC GP/Order',
         description: 'Average gross profit per returning customer order.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2396,17 +2397,17 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PER_ORDER,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GP/Order',
         tooltip: 'Average gross profit per returning customer order.',
     },
     [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE]: {
         priority: 31,
         title: 'COGS / Gross Rate',
+        shortTitle: 'COGS/Gross %',
         description: 'COGS as percentage of gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2420,7 +2421,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'COGS/Gross %',
         tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
         formulaDisplay: 'COGS ÷ Gross Revenue × 100',
         formula: 'cogs / gross_revenue * 100',
@@ -2428,6 +2428,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
         priority: 35,
         title: 'New Customer COGS / Gross Rate',
+        shortTitle: 'NC COGS/Gross %',
         description: 'NC COGS as percentage of gross revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2441,7 +2442,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Gross %',
         tooltip: 'New customer COGS as a share of their gross revenue.',
         formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
         formula: 'nc_cogs / nc_gross_revenue * 100',
@@ -2470,6 +2470,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE]: {
         priority: 32,
         title: 'COGS / Net Rate',
+        shortTitle: 'COGS/Net %',
         description: 'COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2483,7 +2484,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'COGS/Net %',
         tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
         formulaDisplay: 'COGS ÷ Net Revenue × 100',
         formula: 'cogs / net_revenue * 100',
@@ -2491,6 +2491,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
         priority: 36,
         title: 'New Customer COGS / Net Rate',
+        shortTitle: 'NC COGS/Net %',
         description: 'NC COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2504,7 +2505,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC COGS/Net %',
         tooltip: 'New customer COGS as a share of their net revenue.',
         formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
         formula: 'nc_cogs / nc_net_revenue * 100',
@@ -2512,6 +2512,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
         priority: 39,
         title: 'Returning Customer COGS / Net Rate',
+        shortTitle: 'RC COGS/Net %',
         description: 'RC COGS as percentage of net revenue.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2525,7 +2526,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC COGS/Net %',
         tooltip: 'Returning customer COGS as a share of their net revenue.',
         formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
         formula: 'rc_cogs / rc_net_revenue * 100',
@@ -2533,6 +2533,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_LTV]: {
         priority: 1,
         title: 'Lifetime Value',
+        shortTitle: 'LTV',
         description: 'Average lifetime value of customers.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2546,8 +2547,8 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'LTV',
         tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_LTV_90]: {
         priority: 2,
@@ -2566,6 +2567,7 @@ exports.ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_LTV_180]: {
         priority: 3,
@@ -2584,6 +2586,7 @@ exports.ORDERS_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_LTV_365]: {
         priority: 4,
@@ -2606,6 +2609,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
         priority: 33,
         title: 'Cohort Gross Revenue',
+        shortTitle: 'Cohort Gross Rev',
         description: 'Cumulative gross revenue per cohort.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2619,12 +2623,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Gross Rev',
         tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
     },
     [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE]: {
         priority: 32,
         title: 'Cohort Net Revenue',
+        shortTitle: 'Cohort Net Rev',
         description: 'Cumulative net revenue per cohort.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -2638,12 +2642,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Net Rev',
         tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
     },
     [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS]: {
         priority: 41,
         title: 'Cohort Customers',
+        shortTitle: 'Cohort Customers',
         description: 'Number of customers in cohort.',
         sumPrefix: '',
         sumSuffix: '',
@@ -2657,12 +2661,12 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: true,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Customers',
         tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
     },
     [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_PERCENT]: {
         priority: 43,
         title: 'Cohort Retention %',
+        shortTitle: 'Cohort Retention',
         description: 'Customer retention rate by cohort.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -2676,7 +2680,6 @@ exports.ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.LTV_COHORT_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
         formula: 'returning_cohort_customers / initial_cohort_customers * 100',
@@ -2719,10 +2722,11 @@ exports.ORDERS_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
         tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_CPA]: {
         priority: 2,
-        title: 'Cost Per Order',
+        title: 'CPA',
         shortTitle: 'CPA',
         description: 'The amount spent per order acquisition.',
         sumPrefix: '$',
@@ -2742,7 +2746,7 @@ exports.ORDERS_MEASURES_MAP = {
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
         priority: 52,
-        title: 'New Customer Cost Per Order',
+        title: 'New Customer CPA',
         shortTitle: 'NC CPA',
         description: 'The amount spent per new customer order acquisition.',
         sumPrefix: '$',
@@ -2763,7 +2767,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_TOTAL_ROAS]: {
         priority: 1,
         title: 'ROAS (Total Sales)',
-        shortTitle: 'ROAS Total',
+        shortTitle: 'ROAS (Total)',
         description: 'Total Order Revenue divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2783,7 +2787,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_GROSS_ROAS]: {
         priority: 3,
         title: 'ROAS (Gross Sales)',
-        shortTitle: 'ROAS Gross',
+        shortTitle: 'ROAS (Gross)',
         description: 'Gross Order Sales divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2803,7 +2807,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NET_ROAS]: {
         priority: 4,
         title: 'ROAS (Net Sales)',
-        shortTitle: 'ROAS Net',
+        shortTitle: 'ROAS (Net)',
         description: 'Net Order Sales divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2843,7 +2847,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
         priority: 12,
         title: 'New Customer ROAS (Gross Sales)',
-        shortTitle: 'NC ROAS Gross',
+        shortTitle: 'NC ROAS (Gross)',
         description: 'New Customer Gross Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2863,7 +2867,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
         priority: 13,
         title: 'New Customer ROAS (Net Sales)',
-        shortTitle: 'NC ROAS Net',
+        shortTitle: 'NC ROAS (Net)',
         description: 'New Customer Net Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2923,7 +2927,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
         priority: 22,
         title: 'Returning Customer ROAS (Gross Sales)',
-        shortTitle: 'RC ROAS Gross',
+        shortTitle: 'RC ROAS (Gross)',
         description: 'Returning Customer Gross Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2943,7 +2947,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
         priority: 23,
         title: 'Returning Customer ROAS (Net Sales)',
-        shortTitle: 'RC ROAS Net',
+        shortTitle: 'RC ROAS (Net)',
         description: 'Returning Customer Net Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -3165,7 +3169,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_GROSS_MER]: {
         priority: 32,
         title: 'MER (Gross Sales)',
-        shortTitle: 'MER Gross',
+        shortTitle: 'MER (Gross)',
         description: 'Marketing Efficiency Ratio using Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3185,7 +3189,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NET_MER]: {
         priority: 33,
         title: 'MER (Net Sales)',
-        shortTitle: 'MER Net',
+        shortTitle: 'MER (Net)',
         description: 'Marketing Efficiency Ratio using Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3225,7 +3229,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
         priority: 37,
         title: 'NC MER (Gross Sales)',
-        shortTitle: 'NC MER Gross',
+        shortTitle: 'NC MER (Gross)',
         description: 'Marketing Efficiency Ratio using New Customer Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3245,7 +3249,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
         priority: 38,
         title: 'New Customer MER (Net Sales)',
-        shortTitle: 'NC MER Net',
+        shortTitle: 'NC MER (Net)',
         description: 'Marketing Efficiency Ratio using New Customer Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3285,7 +3289,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
         priority: 42,
         title: 'Returning Customer MER (Gross Sales)',
-        shortTitle: 'RC MER Gross',
+        shortTitle: 'RC MER (Gross)',
         description: 'Marketing Efficiency Ratio using Returning Customer Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3305,7 +3309,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
         priority: 43,
         title: 'Returning Customer MER (Net Sales)',
-        shortTitle: 'RC MER Net',
+        shortTitle: 'RC MER (Net)',
         description: 'Marketing Efficiency Ratio using Returning Customer Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3527,7 +3531,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_GROSS_RAAD]: {
         priority: 72,
         title: 'RAAD (Gross Sales)',
-        shortTitle: 'RAAD Gross',
+        shortTitle: 'RAAD (Gross)',
         description: 'Gross Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3547,7 +3551,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NET_RAAD]: {
         priority: 73,
         title: 'RAAD (Net Sales)',
-        shortTitle: 'RAAD Net',
+        shortTitle: 'RAAD (Net)',
         description: 'Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3607,7 +3611,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT]: {
         priority: 76,
         title: 'RAAD % of Net Sales',
-        shortTitle: 'RAAD % Net',
+        shortTitle: 'RAAD % (Net)',
         description: 'Revenue After Ad Spend as percentage of Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3667,7 +3671,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
         priority: 79,
         title: 'New Customer RAAD (Net Sales)',
-        shortTitle: 'NC RAAD Net',
+        shortTitle: 'NC RAAD (Net)',
         description: 'New Customer Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3707,7 +3711,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
         priority: 81,
         title: 'New Customer RAAD % of Gross Sales',
-        shortTitle: 'NC RAAD % Gross',
+        shortTitle: 'NC RAAD % (Gross)',
         description: 'NC Revenue After Ad Spend as percentage of NC Gross Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3727,7 +3731,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
         priority: 82,
         title: 'New Customer RAAD % of Net Sales',
-        shortTitle: 'NC RAAD % Net',
+        shortTitle: 'NC RAAD % (Net)',
         description: 'NC Revenue After Ad Spend as percentage of NC Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3767,7 +3771,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
         priority: 84,
         title: 'Returning Customer RAAD (Gross Sales)',
-        shortTitle: 'RC RAAD Gross',
+        shortTitle: 'RC RAAD (Gross)',
         description: 'Returning Customer Gross Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3787,7 +3791,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
         priority: 85,
         title: 'Returning Customer RAAD (Net Sales)',
-        shortTitle: 'RC RAAD Net',
+        shortTitle: 'RC RAAD (Net)',
         description: 'Returning Customer Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3847,7 +3851,7 @@ exports.ORDERS_MEASURES_MAP = {
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
         priority: 88,
         title: 'Returning Customer RAAD % of Net Sales',
-        shortTitle: 'RC RAAD % Net',
+        shortTitle: 'RC RAAD % (Net)',
         description: 'RC Revenue After Ad Spend as percentage of RC Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3876,7 +3880,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM2,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3897,7 +3901,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM2_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3917,7 +3921,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3937,7 +3941,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3957,7 +3961,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -3977,7 +3981,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -3998,7 +4002,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM3,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4019,7 +4023,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM3_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4039,7 +4043,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4059,7 +4063,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4079,7 +4083,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4099,7 +4103,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4120,7 +4124,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM4,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4141,7 +4145,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM4_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4161,7 +4165,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4169,6 +4173,7 @@ exports.ORDERS_MEASURES_MAP = {
         tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
         formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
         formula: '(nc_cm3) - (nc_fixed_costs)',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT]: {
         priority: 38,
@@ -4181,7 +4186,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM4_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4189,6 +4194,7 @@ exports.ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
         formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
         formula: '((nc_cm4) / (nc_net_revenue)) * 100',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4]: {
         priority: 24,
@@ -4201,7 +4207,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4209,6 +4215,7 @@ exports.ORDERS_MEASURES_MAP = {
         tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
         formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
         formula: '(rc_cm3) - (rc_fixed_costs)',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PERCENT]: {
         priority: 42,
@@ -4229,6 +4236,7 @@ exports.ORDERS_MEASURES_MAP = {
         tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
         formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
         formula: '((rc_cm4) / (rc_net_revenue)) * 100',
+        hideFromUI: true,
     },
     [measures_js_1.MEASURE.ORDERS_CM1]: {
         priority: 1,
@@ -4241,7 +4249,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM1,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4261,7 +4269,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
         measure: measures_js_1.MEASURE.ORDERS_CM1_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4281,7 +4289,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4301,7 +4309,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -4321,7 +4329,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
@@ -4341,7 +4349,7 @@ exports.ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
         measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT,
-        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_AD_PERFORMANCE,
+        category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,