@adtrackify/at-tracking-event-types 4.58.0 → 4.59.0

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -178,7 +178,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Total Rev.',
+        shortTitle: 'Revenue (Total)',
         tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
     },
     [MEASURE.ORDERS_GROSS_REVENUE]: {
@@ -197,7 +197,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Gross Rev.',
+        shortTitle: 'Revenue (Gross)',
         tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
     },
     [MEASURE.ORDERS_NET_REVENUE]: {
@@ -216,7 +216,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Net Rev.',
+        shortTitle: 'Revenue (Net)',
         tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
         formulaDisplay: 'Gross Revenue − Discounts − Refunds',
         formula: 'gross_revenue - discounts - refunds',
@@ -237,7 +237,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Total Rev.',
+        shortTitle: 'NC Revenue (Total)',
         tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
@@ -256,7 +256,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Rev.',
+        shortTitle: 'NC Rev. (Gross)',
         tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
@@ -275,7 +275,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net Rev.',
+        shortTitle: 'NC Revenue (Net)',
         tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
@@ -294,7 +294,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Total Rev.',
+        shortTitle: 'RC Rev. (Total)',
         tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
@@ -313,7 +313,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Rev.',
+        shortTitle: 'RC Revenue (Gross)',
         tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
@@ -332,13 +332,13 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net Rev.',
+        shortTitle: 'RC Revenue (Net)',
         tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
     },
     [MEASURE.ORDERS_TOTAL_AOV]: {
         priority: 1,
         title: 'Total AOV',
-        shortTitle: 'Total AOV',
+        shortTitle: 'AOV (Total)',
         description: 'Average order value based on total revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -359,7 +359,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_GROSS_AOV]: {
         priority: 2,
         title: 'Gross AOV',
-        shortTitle: 'Gross AOV',
+        shortTitle: 'AOV (Gross)',
         description: 'Average order value based on gross revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -380,7 +380,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NET_AOV]: {
         priority: 3,
         title: 'Net AOV',
-        shortTitle: 'Net AOV',
+        shortTitle: 'AOV (Net)',
         description: 'Average order value based on net revenue.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -414,7 +414,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Total AOV',
+        shortTitle: 'NC AOV (Total)',
         tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
         formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
         formula: 'nc_total_revenue / nc_order_count',
@@ -435,7 +435,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross AOV',
+        shortTitle: 'NC AOV (Gross)',
         tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
         formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
         formula: 'nc_gross_revenue / nc_order_count',
@@ -456,7 +456,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net AOV',
+        shortTitle: 'NC AOV (Net)',
         tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
         formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
         formula: 'nc_net_revenue / nc_order_count',
@@ -477,7 +477,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Total AOV',
+        shortTitle: 'RC AOV (Total)',
         tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
         formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
         formula: 'rc_total_revenue / rc_order_count',
@@ -498,7 +498,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross AOV',
+        shortTitle: 'RC AOV (Gross)',
         tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
         formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
         formula: 'rc_gross_revenue / rc_order_count',
@@ -519,7 +519,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net AOV',
+        shortTitle: 'RC AOV (Net)',
         tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
         formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
         formula: 'rc_net_revenue / rc_order_count',
@@ -1947,7 +1947,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Disc. Gross',
+        shortTitle: 'NC Disc. (Gross)',
         tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
         formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
         formula: 'nc_discounts / nc_gross_revenue * 100',
@@ -1968,7 +1968,7 @@ export const ORDERS_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Disc. Gross',
+        shortTitle: 'RC Disc. (Gross)',
         tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
         formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
         formula: 'rc_discounts / rc_gross_revenue * 100',
@@ -2719,7 +2719,7 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_CPA]: {
         priority: 2,
-        title: 'Cost Per Order',
+        title: 'CPA',
         shortTitle: 'CPA',
         description: 'The amount spent per order acquisition.',
         sumPrefix: '$',
@@ -2739,7 +2739,7 @@ export const ORDERS_MEASURES_MAP = {
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
         priority: 52,
-        title: 'New Customer Cost Per Order',
+        title: 'New Customer CPA',
         shortTitle: 'NC CPA',
         description: 'The amount spent per new customer order acquisition.',
         sumPrefix: '$',
@@ -2760,7 +2760,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_TOTAL_ROAS]: {
         priority: 1,
         title: 'ROAS (Total Sales)',
-        shortTitle: 'ROAS Total',
+        shortTitle: 'ROAS (Total)',
         description: 'Total Order Revenue divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2780,7 +2780,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_GROSS_ROAS]: {
         priority: 3,
         title: 'ROAS (Gross Sales)',
-        shortTitle: 'ROAS Gross',
+        shortTitle: 'ROAS (Gross)',
         description: 'Gross Order Sales divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2800,7 +2800,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NET_ROAS]: {
         priority: 4,
         title: 'ROAS (Net Sales)',
-        shortTitle: 'ROAS Net',
+        shortTitle: 'ROAS (Net)',
         description: 'Net Order Sales divided by Total Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2840,7 +2840,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
         priority: 12,
         title: 'New Customer ROAS (Gross Sales)',
-        shortTitle: 'NC ROAS Gross',
+        shortTitle: 'NC ROAS (Gross)',
         description: 'New Customer Gross Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2860,7 +2860,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
         priority: 13,
         title: 'New Customer ROAS (Net Sales)',
-        shortTitle: 'NC ROAS Net',
+        shortTitle: 'NC ROAS (Net)',
         description: 'New Customer Net Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2920,7 +2920,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
         priority: 22,
         title: 'Returning Customer ROAS (Gross Sales)',
-        shortTitle: 'RC ROAS Gross',
+        shortTitle: 'RC ROAS (Gross)',
         description: 'Returning Customer Gross Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -2940,7 +2940,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
         priority: 23,
         title: 'Returning Customer ROAS (Net Sales)',
-        shortTitle: 'RC ROAS Net',
+        shortTitle: 'RC ROAS (Net)',
         description: 'Returning Customer Net Order Sales divided by Ad Spend.',
         sumPrefix: '',
         sumSuffix: 'x',
@@ -3162,7 +3162,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_GROSS_MER]: {
         priority: 32,
         title: 'MER (Gross Sales)',
-        shortTitle: 'MER Gross',
+        shortTitle: 'MER (Gross)',
         description: 'Marketing Efficiency Ratio using Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3182,7 +3182,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NET_MER]: {
         priority: 33,
         title: 'MER (Net Sales)',
-        shortTitle: 'MER Net',
+        shortTitle: 'MER (Net)',
         description: 'Marketing Efficiency Ratio using Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3222,7 +3222,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
         priority: 37,
         title: 'NC MER (Gross Sales)',
-        shortTitle: 'NC MER Gross',
+        shortTitle: 'NC MER (Gross)',
         description: 'Marketing Efficiency Ratio using New Customer Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3242,7 +3242,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
         priority: 38,
         title: 'New Customer MER (Net Sales)',
-        shortTitle: 'NC MER Net',
+        shortTitle: 'NC MER (Net)',
         description: 'Marketing Efficiency Ratio using New Customer Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3282,7 +3282,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
         priority: 42,
         title: 'Returning Customer MER (Gross Sales)',
-        shortTitle: 'RC MER Gross',
+        shortTitle: 'RC MER (Gross)',
         description: 'Marketing Efficiency Ratio using Returning Customer Gross Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3302,7 +3302,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
         priority: 43,
         title: 'Returning Customer MER (Net Sales)',
-        shortTitle: 'RC MER Net',
+        shortTitle: 'RC MER (Net)',
         description: 'Marketing Efficiency Ratio using Returning Customer Net Order Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3524,7 +3524,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_GROSS_RAAD]: {
         priority: 72,
         title: 'RAAD (Gross Sales)',
-        shortTitle: 'RAAD Gross',
+        shortTitle: 'RAAD (Gross)',
         description: 'Gross Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3544,7 +3544,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NET_RAAD]: {
         priority: 73,
         title: 'RAAD (Net Sales)',
-        shortTitle: 'RAAD Net',
+        shortTitle: 'RAAD (Net)',
         description: 'Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3604,7 +3604,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NET_RAAD_PERCENT]: {
         priority: 76,
         title: 'RAAD % of Net Sales',
-        shortTitle: 'RAAD % Net',
+        shortTitle: 'RAAD % (Net)',
         description: 'Revenue After Ad Spend as percentage of Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3664,7 +3664,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
         priority: 79,
         title: 'New Customer RAAD (Net Sales)',
-        shortTitle: 'NC RAAD Net',
+        shortTitle: 'NC RAAD (Net)',
         description: 'New Customer Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3704,7 +3704,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
         priority: 81,
         title: 'New Customer RAAD % of Gross Sales',
-        shortTitle: 'NC RAAD % Gross',
+        shortTitle: 'NC RAAD % (Gross)',
         description: 'NC Revenue After Ad Spend as percentage of NC Gross Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3724,7 +3724,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
         priority: 82,
         title: 'New Customer RAAD % of Net Sales',
-        shortTitle: 'NC RAAD % Net',
+        shortTitle: 'NC RAAD % (Net)',
         description: 'NC Revenue After Ad Spend as percentage of NC Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',
@@ -3764,7 +3764,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
         priority: 84,
         title: 'Returning Customer RAAD (Gross Sales)',
-        shortTitle: 'RC RAAD Gross',
+        shortTitle: 'RC RAAD (Gross)',
         description: 'Returning Customer Gross Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3784,7 +3784,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
         priority: 85,
         title: 'Returning Customer RAAD (Net Sales)',
-        shortTitle: 'RC RAAD Net',
+        shortTitle: 'RC RAAD (Net)',
         description: 'Returning Customer Net Order Sales minus Ad Spend.',
         sumPrefix: '$',
         sumSuffix: '',
@@ -3844,7 +3844,7 @@ export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
         priority: 88,
         title: 'Returning Customer RAAD % of Net Sales',
-        shortTitle: 'RC RAAD % Net',
+        shortTitle: 'RC RAAD % (Net)',
         description: 'RC Revenue After Ad Spend as percentage of RC Net Sales.',
         sumPrefix: '',
         sumSuffix: '%',