@adtrackify/at-tracking-event-types 4.56.0 → 4.57.1

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (21) hide show
  1. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +253 -240
  2. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  4. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measure-categories.d.ts +1 -0
  6. package/dist/cjs/types/api/measures/measure-categories.js +1 -0
  7. package/dist/cjs/types/api/measures/measure-categories.js.map +1 -1
  8. package/dist/cjs/types/api/measures/measure-icon.d.ts +2 -1
  9. package/dist/cjs/types/api/measures/measure-icon.js +1 -0
  10. package/dist/cjs/types/api/measures/measure-icon.js.map +1 -1
  11. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +254 -241
  12. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  13. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +76 -51
  14. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  15. package/dist/esm/types/api/measures/measure-categories.d.ts +1 -0
  16. package/dist/esm/types/api/measures/measure-categories.js +1 -0
  17. package/dist/esm/types/api/measures/measure-categories.js.map +1 -1
  18. package/dist/esm/types/api/measures/measure-icon.d.ts +2 -1
  19. package/dist/esm/types/api/measures/measure-icon.js +1 -0
  20. package/dist/esm/types/api/measures/measure-icon.js.map +1 -1
  21. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -79,7 +79,7 @@ exports.ORDERS_MEASURES_MAP = {
79
79
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
80
80
  decimalPlaces: 0,
81
81
  useCompactNotation: false,
82
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
82
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
83
83
  shortTitle: 'NC Units',
84
84
  tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
85
85
  },
@@ -98,7 +98,7 @@ exports.ORDERS_MEASURES_MAP = {
98
98
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
99
99
  decimalPlaces: 0,
100
100
  useCompactNotation: false,
101
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
101
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
102
102
  shortTitle: 'RC Units',
103
103
  tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
104
104
  },
@@ -118,7 +118,7 @@ exports.ORDERS_MEASURES_MAP = {
118
118
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
119
119
  decimalPlaces: 2,
120
120
  useCompactNotation: false,
121
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
121
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
122
122
  tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
123
123
  formulaDisplay: 'Units Sold ÷ Order Count',
124
124
  formula: 'units_sold / order_count',
@@ -138,7 +138,7 @@ exports.ORDERS_MEASURES_MAP = {
138
138
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
139
139
  decimalPlaces: 2,
140
140
  useCompactNotation: false,
141
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
141
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
142
142
  shortTitle: 'NC Units/Order',
143
143
  tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
144
144
  formulaDisplay: 'NC Units Sold ÷ NC Order Count',
@@ -159,7 +159,7 @@ exports.ORDERS_MEASURES_MAP = {
159
159
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
160
160
  decimalPlaces: 2,
161
161
  useCompactNotation: false,
162
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
162
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
163
163
  shortTitle: 'RC Units/Order',
164
164
  tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
165
165
  formulaDisplay: 'RC Units Sold ÷ RC Order Count',
@@ -558,7 +558,7 @@ exports.ORDERS_MEASURES_MAP = {
558
558
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
559
559
  decimalPlaces: 2,
560
560
  useCompactNotation: true,
561
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
561
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
562
562
  tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
563
563
  },
564
564
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
@@ -577,7 +577,7 @@ exports.ORDERS_MEASURES_MAP = {
577
577
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
578
578
  decimalPlaces: 2,
579
579
  useCompactNotation: true,
580
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
580
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
581
581
  tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
582
582
  },
583
583
  [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER]: {
@@ -595,7 +595,7 @@ exports.ORDERS_MEASURES_MAP = {
595
595
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
596
596
  decimalPlaces: 2,
597
597
  useCompactNotation: false,
598
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
598
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
599
599
  tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
600
600
  formulaDisplay: 'COGS ÷ Order Count',
601
601
  formula: 'cogs / order_count',
@@ -615,7 +615,7 @@ exports.ORDERS_MEASURES_MAP = {
615
615
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
616
616
  decimalPlaces: 2,
617
617
  useCompactNotation: false,
618
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
618
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
619
619
  shortTitle: 'NC COGS/Order',
620
620
  tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
621
621
  formulaDisplay: 'NC COGS ÷ NC Order Count',
@@ -636,7 +636,7 @@ exports.ORDERS_MEASURES_MAP = {
636
636
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
637
637
  decimalPlaces: 2,
638
638
  useCompactNotation: false,
639
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
639
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
640
640
  shortTitle: 'RC COGS/Order',
641
641
  tooltip: 'Average product cost per returning customer order.',
642
642
  formulaDisplay: 'RC COGS ÷ RC Order Count',
@@ -675,7 +675,7 @@ exports.ORDERS_MEASURES_MAP = {
675
675
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
676
676
  decimalPlaces: 0,
677
677
  useCompactNotation: false,
678
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
678
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
679
679
  tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
680
680
  },
681
681
  [measures_js_1.MEASURE.ORDERS_REFUND_PERCENT]: {
@@ -693,7 +693,7 @@ exports.ORDERS_MEASURES_MAP = {
693
693
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
694
694
  decimalPlaces: 2,
695
695
  useCompactNotation: false,
696
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
696
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
697
697
  tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
698
698
  formulaDisplay: 'Refund Count ÷ Order Count × 100',
699
699
  formula: 'refund_count / order_count * 100',
@@ -713,7 +713,7 @@ exports.ORDERS_MEASURES_MAP = {
713
713
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
714
714
  decimalPlaces: 2,
715
715
  useCompactNotation: false,
716
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
716
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
717
717
  shortTitle: 'Refund/Order',
718
718
  tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
719
719
  formulaDisplay: 'Total Refunds ÷ Order Count',
@@ -734,7 +734,7 @@ exports.ORDERS_MEASURES_MAP = {
734
734
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
735
735
  decimalPlaces: 2,
736
736
  useCompactNotation: true,
737
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
737
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
738
738
  shortTitle: 'NC Refunds',
739
739
  tooltip: 'The total dollar amount refunded to new customers. High values may indicate product/expectation issues with first-time buyers.',
740
740
  },
@@ -753,7 +753,7 @@ exports.ORDERS_MEASURES_MAP = {
753
753
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
754
754
  decimalPlaces: 0,
755
755
  useCompactNotation: false,
756
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
756
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
757
757
  shortTitle: 'NC Refund Ct',
758
758
  tooltip: 'The number of new customer orders that had a refund issued.',
759
759
  },
@@ -773,7 +773,7 @@ exports.ORDERS_MEASURES_MAP = {
773
773
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
774
774
  decimalPlaces: 2,
775
775
  useCompactNotation: false,
776
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
776
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
777
777
  tooltip: 'The share of new customer orders that resulted in a refund.',
778
778
  formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
779
779
  formula: 'nc_refund_count / nc_order_count * 100',
@@ -793,7 +793,7 @@ exports.ORDERS_MEASURES_MAP = {
793
793
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
794
794
  decimalPlaces: 2,
795
795
  useCompactNotation: false,
796
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
796
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
797
797
  shortTitle: 'NC Ref/Ord',
798
798
  tooltip: 'Average refund dollar amount per new customer order placed.',
799
799
  formulaDisplay: 'NC Refunds ÷ NC Order Count',
@@ -814,7 +814,7 @@ exports.ORDERS_MEASURES_MAP = {
814
814
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
815
815
  decimalPlaces: 2,
816
816
  useCompactNotation: true,
817
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
817
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
818
818
  shortTitle: 'RC Refunds',
819
819
  tooltip: 'The total dollar amount refunded to returning customers. High values may indicate quality issues affecting repeat buyers.',
820
820
  },
@@ -833,7 +833,7 @@ exports.ORDERS_MEASURES_MAP = {
833
833
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
834
834
  decimalPlaces: 0,
835
835
  useCompactNotation: false,
836
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
836
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
837
837
  shortTitle: 'RC Refund Ct',
838
838
  tooltip: 'The number of returning customer orders that had a refund issued.',
839
839
  },
@@ -853,7 +853,7 @@ exports.ORDERS_MEASURES_MAP = {
853
853
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
854
854
  decimalPlaces: 2,
855
855
  useCompactNotation: false,
856
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
856
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
857
857
  tooltip: 'The share of returning customer orders that resulted in a refund.',
858
858
  formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
859
859
  formula: 'rc_refund_count / rc_order_count * 100',
@@ -873,7 +873,7 @@ exports.ORDERS_MEASURES_MAP = {
873
873
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
874
874
  decimalPlaces: 2,
875
875
  useCompactNotation: false,
876
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
876
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
877
877
  shortTitle: 'RC Ref/Ord',
878
878
  tooltip: 'Average refund dollar amount per returning customer order placed.',
879
879
  formulaDisplay: 'RC Refunds ÷ RC Order Count',
@@ -912,7 +912,7 @@ exports.ORDERS_MEASURES_MAP = {
912
912
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
913
913
  decimalPlaces: 2,
914
914
  useCompactNotation: false,
915
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
915
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
916
916
  tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
917
917
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
918
918
  formula: 'discounts / gross_revenue * 100',
@@ -932,7 +932,7 @@ exports.ORDERS_MEASURES_MAP = {
932
932
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
933
933
  decimalPlaces: 2,
934
934
  useCompactNotation: false,
935
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
935
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
936
936
  shortTitle: 'Discount/Order',
937
937
  tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
938
938
  formulaDisplay: 'Total Discounts ÷ Order Count',
@@ -954,7 +954,7 @@ exports.ORDERS_MEASURES_MAP = {
954
954
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
955
955
  decimalPlaces: 2,
956
956
  useCompactNotation: true,
957
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
957
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
958
958
  tooltip: 'Total dollar value of discounts applied to new customer orders.',
959
959
  },
960
960
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -973,7 +973,7 @@ exports.ORDERS_MEASURES_MAP = {
973
973
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
974
974
  decimalPlaces: 2,
975
975
  useCompactNotation: false,
976
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
976
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
977
977
  tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
978
978
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
979
979
  formula: 'nc_discounts / nc_gross_revenue * 100',
@@ -994,7 +994,7 @@ exports.ORDERS_MEASURES_MAP = {
994
994
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
995
995
  decimalPlaces: 2,
996
996
  useCompactNotation: false,
997
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
997
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
998
998
  tooltip: 'Average discount dollar value applied per new customer order.',
999
999
  formulaDisplay: 'NC Discounts ÷ NC Order Count',
1000
1000
  formula: 'nc_discounts / nc_order_count',
@@ -1015,7 +1015,7 @@ exports.ORDERS_MEASURES_MAP = {
1015
1015
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1016
1016
  decimalPlaces: 2,
1017
1017
  useCompactNotation: true,
1018
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1018
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1019
1019
  tooltip: 'Total dollar value of discounts applied to returning customer orders.',
1020
1020
  },
1021
1021
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
@@ -1034,7 +1034,7 @@ exports.ORDERS_MEASURES_MAP = {
1034
1034
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1035
1035
  decimalPlaces: 2,
1036
1036
  useCompactNotation: false,
1037
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1037
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1038
1038
  tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
1039
1039
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1040
1040
  formula: 'rc_discounts / rc_gross_revenue * 100',
@@ -1055,7 +1055,7 @@ exports.ORDERS_MEASURES_MAP = {
1055
1055
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1056
1056
  decimalPlaces: 2,
1057
1057
  useCompactNotation: false,
1058
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1058
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1059
1059
  tooltip: 'Average discount dollar value applied per returning customer order.',
1060
1060
  formulaDisplay: 'RC Discounts ÷ RC Order Count',
1061
1061
  formula: 'rc_discounts / rc_order_count',
@@ -1094,7 +1094,7 @@ exports.ORDERS_MEASURES_MAP = {
1094
1094
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1095
1095
  decimalPlaces: 2,
1096
1096
  useCompactNotation: false,
1097
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1097
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1098
1098
  tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1099
1099
  formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1100
1100
  formula: 'shipping / total_revenue * 100',
@@ -1114,7 +1114,7 @@ exports.ORDERS_MEASURES_MAP = {
1114
1114
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1115
1115
  decimalPlaces: 2,
1116
1116
  useCompactNotation: false,
1117
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1117
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1118
1118
  shortTitle: 'Shipping/Order',
1119
1119
  tooltip: 'Average shipping fee collected per order.',
1120
1120
  formulaDisplay: 'Total Shipping ÷ Order Count',
@@ -1136,7 +1136,7 @@ exports.ORDERS_MEASURES_MAP = {
1136
1136
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1137
1137
  decimalPlaces: 2,
1138
1138
  useCompactNotation: true,
1139
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1139
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1140
1140
  tooltip: 'Total shipping fees collected from new customer orders.',
1141
1141
  },
1142
1142
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1155,7 +1155,7 @@ exports.ORDERS_MEASURES_MAP = {
1155
1155
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1156
1156
  decimalPlaces: 2,
1157
1157
  useCompactNotation: false,
1158
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1158
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1159
1159
  tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
1160
1160
  formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
1161
1161
  formula: 'nc_shipping / nc_total_revenue * 100',
@@ -1176,7 +1176,7 @@ exports.ORDERS_MEASURES_MAP = {
1176
1176
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1177
1177
  decimalPlaces: 2,
1178
1178
  useCompactNotation: false,
1179
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1179
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1180
1180
  tooltip: 'Average shipping fee collected per new customer order.',
1181
1181
  formulaDisplay: 'NC Shipping ÷ NC Order Count',
1182
1182
  formula: 'nc_shipping / nc_order_count',
@@ -1197,7 +1197,7 @@ exports.ORDERS_MEASURES_MAP = {
1197
1197
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1198
1198
  decimalPlaces: 2,
1199
1199
  useCompactNotation: true,
1200
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1200
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1201
1201
  tooltip: 'Total shipping fees collected from returning customer orders.',
1202
1202
  },
1203
1203
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
@@ -1216,7 +1216,7 @@ exports.ORDERS_MEASURES_MAP = {
1216
1216
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1217
1217
  decimalPlaces: 2,
1218
1218
  useCompactNotation: false,
1219
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1219
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1220
1220
  tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
1221
1221
  formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
1222
1222
  formula: 'rc_shipping / rc_total_revenue * 100',
@@ -1237,7 +1237,7 @@ exports.ORDERS_MEASURES_MAP = {
1237
1237
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1238
1238
  decimalPlaces: 2,
1239
1239
  useCompactNotation: false,
1240
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1240
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1241
1241
  tooltip: 'Average shipping fee collected per returning customer order.',
1242
1242
  formulaDisplay: 'RC Shipping ÷ RC Order Count',
1243
1243
  formula: 'rc_shipping / rc_order_count',
@@ -1276,7 +1276,7 @@ exports.ORDERS_MEASURES_MAP = {
1276
1276
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1277
1277
  decimalPlaces: 2,
1278
1278
  useCompactNotation: false,
1279
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1279
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1280
1280
  tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1281
1281
  formulaDisplay: 'Tax ÷ Total Revenue × 100',
1282
1282
  formula: 'tax / total_revenue * 100',
@@ -1296,7 +1296,7 @@ exports.ORDERS_MEASURES_MAP = {
1296
1296
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1297
1297
  decimalPlaces: 2,
1298
1298
  useCompactNotation: false,
1299
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1299
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1300
1300
  tooltip: 'Average tax amount collected per order.',
1301
1301
  formulaDisplay: 'Total Tax ÷ Order Count',
1302
1302
  formula: 'total_tax / order_count',
@@ -1317,7 +1317,7 @@ exports.ORDERS_MEASURES_MAP = {
1317
1317
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1318
1318
  decimalPlaces: 2,
1319
1319
  useCompactNotation: true,
1320
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1320
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1321
1321
  tooltip: 'Total tax collected from new customer orders.',
1322
1322
  },
1323
1323
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
@@ -1336,7 +1336,7 @@ exports.ORDERS_MEASURES_MAP = {
1336
1336
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1337
1337
  decimalPlaces: 2,
1338
1338
  useCompactNotation: false,
1339
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1339
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1340
1340
  tooltip: 'New customer tax as a percentage of new customer total revenue.',
1341
1341
  formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
1342
1342
  formula: 'nc_tax / nc_total_revenue * 100',
@@ -1357,7 +1357,7 @@ exports.ORDERS_MEASURES_MAP = {
1357
1357
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1358
1358
  decimalPlaces: 2,
1359
1359
  useCompactNotation: false,
1360
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1360
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1361
1361
  tooltip: 'Average tax amount collected per new customer order.',
1362
1362
  formulaDisplay: 'NC Tax ÷ NC Order Count',
1363
1363
  formula: 'nc_tax / nc_order_count',
@@ -1378,7 +1378,7 @@ exports.ORDERS_MEASURES_MAP = {
1378
1378
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1379
1379
  decimalPlaces: 2,
1380
1380
  useCompactNotation: true,
1381
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1381
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1382
1382
  tooltip: 'Total tax collected from returning customer orders.',
1383
1383
  },
1384
1384
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
@@ -1397,7 +1397,7 @@ exports.ORDERS_MEASURES_MAP = {
1397
1397
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1398
1398
  decimalPlaces: 2,
1399
1399
  useCompactNotation: false,
1400
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1400
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1401
1401
  tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
1402
1402
  formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
1403
1403
  formula: 'rc_tax / rc_total_revenue * 100',
@@ -1418,7 +1418,7 @@ exports.ORDERS_MEASURES_MAP = {
1418
1418
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1419
1419
  decimalPlaces: 2,
1420
1420
  useCompactNotation: false,
1421
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1421
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1422
1422
  tooltip: 'Average tax amount collected per returning customer order.',
1423
1423
  formulaDisplay: 'RC Tax ÷ RC Order Count',
1424
1424
  formula: 'rc_tax / rc_order_count',
@@ -1474,14 +1474,14 @@ exports.ORDERS_MEASURES_MAP = {
1474
1474
  sumSuffix: '',
1475
1475
  avgPrefix: '$',
1476
1476
  avgSuffix: '',
1477
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1477
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1478
1478
  measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
1479
1479
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1480
1480
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1481
1481
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1482
1482
  decimalPlaces: 2,
1483
1483
  useCompactNotation: false,
1484
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1484
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1485
1485
  tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
1486
1486
  formulaDisplay: '(CM1) ÷ (Order Count)',
1487
1487
  formula: '(cm1) / (order_count)',
@@ -1502,7 +1502,7 @@ exports.ORDERS_MEASURES_MAP = {
1502
1502
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1503
1503
  decimalPlaces: 2,
1504
1504
  useCompactNotation: false,
1505
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1505
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1506
1506
  tooltip: 'NC CM1 Per Order is the conservative gross margin per new customer order.',
1507
1507
  formulaDisplay: '(NC CM1) ÷ (NC Order Count)',
1508
1508
  formula: '(nc_cm1) / (nc_order_count)',
@@ -1523,53 +1523,56 @@ exports.ORDERS_MEASURES_MAP = {
1523
1523
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1524
1524
  decimalPlaces: 2,
1525
1525
  useCompactNotation: false,
1526
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1526
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1527
1527
  tooltip: 'RC CM1 Per Order is the conservative gross margin per returning customer order.',
1528
1528
  formulaDisplay: '(RC CM1) ÷ (RC Order Count)',
1529
1529
  formula: '(rc_cm1) / (rc_order_count)',
1530
1530
  },
1531
1531
  [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER]: {
1532
1532
  priority: 6,
1533
+ hideFromUI: true,
1533
1534
  title: 'CM2 Per Order',
1534
1535
  description: 'Average CM2 per order.',
1535
1536
  sumPrefix: '$',
1536
1537
  sumSuffix: '',
1537
1538
  avgPrefix: '$',
1538
1539
  avgSuffix: '',
1539
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1540
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1540
1541
  measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
1541
1542
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1542
1543
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1543
1544
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1544
1545
  decimalPlaces: 2,
1545
1546
  useCompactNotation: false,
1546
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1547
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1547
1548
  tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
1548
1549
  formulaDisplay: 'CM2 ÷ Order Count',
1549
1550
  formula: 'cm2 / order_count',
1550
1551
  },
1551
1552
  [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER]: {
1552
1553
  priority: 7,
1554
+ hideFromUI: true,
1553
1555
  title: 'CM3 Per Order',
1554
1556
  description: 'Average CM3 per order.',
1555
1557
  sumPrefix: '$',
1556
1558
  sumSuffix: '',
1557
1559
  avgPrefix: '$',
1558
1560
  avgSuffix: '',
1559
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1561
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1560
1562
  measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
1561
1563
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1562
1564
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1563
1565
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1564
1566
  decimalPlaces: 2,
1565
1567
  useCompactNotation: false,
1566
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1568
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1567
1569
  tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
1568
1570
  formulaDisplay: 'CM3 ÷ Order Count',
1569
1571
  formula: 'cm3 / order_count',
1570
1572
  },
1571
1573
  [measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER]: {
1572
1574
  priority: 8,
1575
+ hideFromUI: true,
1573
1576
  title: 'CM4 Per Order',
1574
1577
  shortTitle: 'CM4/Order',
1575
1578
  description: 'Average CM4 (operating profit) per order.',
@@ -1577,14 +1580,14 @@ exports.ORDERS_MEASURES_MAP = {
1577
1580
  sumSuffix: '',
1578
1581
  avgPrefix: '$',
1579
1582
  avgSuffix: '',
1580
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1583
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
1581
1584
  measure: measures_js_1.MEASURE.ORDERS_CM4_PER_ORDER,
1582
1585
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1583
1586
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
1584
1587
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1585
1588
  decimalPlaces: 2,
1586
1589
  useCompactNotation: false,
1587
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1590
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1588
1591
  tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
1589
1592
  formulaDisplay: 'CM4 ÷ Order Count',
1590
1593
  formula: 'cm4 / order_count',
@@ -1605,7 +1608,7 @@ exports.ORDERS_MEASURES_MAP = {
1605
1608
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1606
1609
  decimalPlaces: 2,
1607
1610
  useCompactNotation: false,
1608
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1611
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1609
1612
  tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
1610
1613
  formulaDisplay: 'NC CM2 ÷ NC Order Count',
1611
1614
  formula: 'nc_cm2 / nc_order_count',
@@ -1626,7 +1629,7 @@ exports.ORDERS_MEASURES_MAP = {
1626
1629
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1627
1630
  decimalPlaces: 2,
1628
1631
  useCompactNotation: false,
1629
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1632
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1630
1633
  tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
1631
1634
  formulaDisplay: 'NC CM3 ÷ NC Order Count',
1632
1635
  formula: 'nc_cm3 / nc_order_count',
@@ -1647,7 +1650,7 @@ exports.ORDERS_MEASURES_MAP = {
1647
1650
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1648
1651
  decimalPlaces: 2,
1649
1652
  useCompactNotation: false,
1650
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1653
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1651
1654
  tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
1652
1655
  formulaDisplay: 'NC CM4 ÷ NC Order Count',
1653
1656
  formula: 'nc_cm4 / nc_order_count',
@@ -1668,7 +1671,7 @@ exports.ORDERS_MEASURES_MAP = {
1668
1671
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1669
1672
  decimalPlaces: 2,
1670
1673
  useCompactNotation: false,
1671
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1674
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1672
1675
  tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
1673
1676
  formulaDisplay: 'RC CM2 ÷ RC Order Count',
1674
1677
  formula: 'rc_cm2 / rc_order_count',
@@ -1689,7 +1692,7 @@ exports.ORDERS_MEASURES_MAP = {
1689
1692
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1690
1693
  decimalPlaces: 2,
1691
1694
  useCompactNotation: false,
1692
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1695
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1693
1696
  tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
1694
1697
  formulaDisplay: 'RC CM3 ÷ RC Order Count',
1695
1698
  formula: 'rc_cm3 / rc_order_count',
@@ -1710,7 +1713,7 @@ exports.ORDERS_MEASURES_MAP = {
1710
1713
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1711
1714
  decimalPlaces: 2,
1712
1715
  useCompactNotation: false,
1713
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1716
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1714
1717
  tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
1715
1718
  formulaDisplay: 'RC CM4 ÷ RC Order Count',
1716
1719
  formula: 'rc_cm4 / rc_order_count',
@@ -1730,7 +1733,7 @@ exports.ORDERS_MEASURES_MAP = {
1730
1733
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1731
1734
  decimalPlaces: 2,
1732
1735
  useCompactNotation: false,
1733
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1736
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1734
1737
  shortTitle: 'Avg Orders/Cust',
1735
1738
  tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
1736
1739
  formulaDisplay: 'Order Count ÷ Unique Customers',
@@ -1751,7 +1754,7 @@ exports.ORDERS_MEASURES_MAP = {
1751
1754
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1752
1755
  decimalPlaces: 0,
1753
1756
  useCompactNotation: false,
1754
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1757
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1755
1758
  tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
1756
1759
  },
1757
1760
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
@@ -1769,7 +1772,7 @@ exports.ORDERS_MEASURES_MAP = {
1769
1772
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1770
1773
  decimalPlaces: 0,
1771
1774
  useCompactNotation: false,
1772
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1775
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1773
1776
  shortTitle: 'Ret. Customers',
1774
1777
  tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
1775
1778
  },
@@ -1788,7 +1791,7 @@ exports.ORDERS_MEASURES_MAP = {
1788
1791
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1789
1792
  decimalPlaces: 2,
1790
1793
  useCompactNotation: false,
1791
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1794
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1792
1795
  shortTitle: 'NC Gross Rate',
1793
1796
  tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
1794
1797
  formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
@@ -1809,7 +1812,7 @@ exports.ORDERS_MEASURES_MAP = {
1809
1812
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1810
1813
  decimalPlaces: 2,
1811
1814
  useCompactNotation: false,
1812
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1815
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1813
1816
  shortTitle: 'RC Gross Rate',
1814
1817
  tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
1815
1818
  formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
@@ -1830,7 +1833,7 @@ exports.ORDERS_MEASURES_MAP = {
1830
1833
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1831
1834
  decimalPlaces: 2,
1832
1835
  useCompactNotation: true,
1833
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1836
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1834
1837
  shortTitle: 'Refund by Date',
1835
1838
  tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
1836
1839
  },
@@ -1849,7 +1852,7 @@ exports.ORDERS_MEASURES_MAP = {
1849
1852
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1850
1853
  decimalPlaces: 2,
1851
1854
  useCompactNotation: true,
1852
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1855
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1853
1856
  shortTitle: 'Refund by Order',
1854
1857
  tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
1855
1858
  },
@@ -1868,7 +1871,7 @@ exports.ORDERS_MEASURES_MAP = {
1868
1871
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1869
1872
  decimalPlaces: 2,
1870
1873
  useCompactNotation: false,
1871
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1874
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1872
1875
  shortTitle: 'Refund Gross %',
1873
1876
  tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
1874
1877
  formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
@@ -1889,7 +1892,7 @@ exports.ORDERS_MEASURES_MAP = {
1889
1892
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1890
1893
  decimalPlaces: 2,
1891
1894
  useCompactNotation: false,
1892
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1895
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1893
1896
  shortTitle: 'Refund Net %',
1894
1897
  tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
1895
1898
  formulaDisplay: 'Refunds ÷ Net Revenue × 100',
@@ -1910,7 +1913,7 @@ exports.ORDERS_MEASURES_MAP = {
1910
1913
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1911
1914
  decimalPlaces: 0,
1912
1915
  useCompactNotation: false,
1913
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1916
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1914
1917
  tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
1915
1918
  },
1916
1919
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
@@ -1928,7 +1931,7 @@ exports.ORDERS_MEASURES_MAP = {
1928
1931
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1929
1932
  decimalPlaces: 2,
1930
1933
  useCompactNotation: false,
1931
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1934
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1932
1935
  shortTitle: 'Disc. Gross Rate',
1933
1936
  tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
1934
1937
  formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
@@ -1949,7 +1952,7 @@ exports.ORDERS_MEASURES_MAP = {
1949
1952
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1950
1953
  decimalPlaces: 2,
1951
1954
  useCompactNotation: false,
1952
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1955
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1953
1956
  shortTitle: 'NC Disc. Gross',
1954
1957
  tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
1955
1958
  formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
@@ -1970,7 +1973,7 @@ exports.ORDERS_MEASURES_MAP = {
1970
1973
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1971
1974
  decimalPlaces: 2,
1972
1975
  useCompactNotation: false,
1973
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1976
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1974
1977
  shortTitle: 'RC Disc. Gross',
1975
1978
  tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
1976
1979
  formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
@@ -1991,7 +1994,7 @@ exports.ORDERS_MEASURES_MAP = {
1991
1994
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1992
1995
  decimalPlaces: 2,
1993
1996
  useCompactNotation: false,
1994
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1997
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1995
1998
  shortTitle: 'NC Disc. Order %',
1996
1999
  tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
1997
2000
  formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
@@ -2012,7 +2015,7 @@ exports.ORDERS_MEASURES_MAP = {
2012
2015
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2013
2016
  decimalPlaces: 2,
2014
2017
  useCompactNotation: false,
2015
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2018
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2016
2019
  shortTitle: 'RC Disc. Order %',
2017
2020
  tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
2018
2021
  formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
@@ -2033,7 +2036,7 @@ exports.ORDERS_MEASURES_MAP = {
2033
2036
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2034
2037
  decimalPlaces: 2,
2035
2038
  useCompactNotation: true,
2036
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2039
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2037
2040
  shortTitle: 'Refund + Disc.',
2038
2041
  tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
2039
2042
  formulaDisplay: 'Refunds + Discounts',
@@ -2054,7 +2057,7 @@ exports.ORDERS_MEASURES_MAP = {
2054
2057
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2055
2058
  decimalPlaces: 2,
2056
2059
  useCompactNotation: true,
2057
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2060
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2058
2061
  shortTitle: 'NC Ref+Disc',
2059
2062
  tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
2060
2063
  formulaDisplay: 'NC Refunds + NC Discounts',
@@ -2075,7 +2078,7 @@ exports.ORDERS_MEASURES_MAP = {
2075
2078
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2076
2079
  decimalPlaces: 2,
2077
2080
  useCompactNotation: true,
2078
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2081
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2079
2082
  shortTitle: 'RC Ref+Disc',
2080
2083
  tooltip: 'Combined refunds and discounts for returning customer orders.',
2081
2084
  formulaDisplay: 'RC Refunds + RC Discounts',
@@ -2096,7 +2099,7 @@ exports.ORDERS_MEASURES_MAP = {
2096
2099
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2097
2100
  decimalPlaces: 2,
2098
2101
  useCompactNotation: true,
2099
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2102
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2100
2103
  tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
2101
2104
  },
2102
2105
  [measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
@@ -2114,7 +2117,7 @@ exports.ORDERS_MEASURES_MAP = {
2114
2117
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2115
2118
  decimalPlaces: 2,
2116
2119
  useCompactNotation: true,
2117
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2120
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2118
2121
  shortTitle: 'Net + Ship.',
2119
2122
  tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
2120
2123
  formulaDisplay: 'Net Revenue + Shipping',
@@ -2135,7 +2138,7 @@ exports.ORDERS_MEASURES_MAP = {
2135
2138
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2136
2139
  decimalPlaces: 0,
2137
2140
  useCompactNotation: false,
2138
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2141
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2139
2142
  shortTitle: 'Cancellations',
2140
2143
  tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
2141
2144
  },
@@ -2154,7 +2157,7 @@ exports.ORDERS_MEASURES_MAP = {
2154
2157
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2155
2158
  decimalPlaces: 2,
2156
2159
  useCompactNotation: true,
2157
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2160
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2158
2161
  shortTitle: 'Cancelled $',
2159
2162
  tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
2160
2163
  },
@@ -2173,7 +2176,7 @@ exports.ORDERS_MEASURES_MAP = {
2173
2176
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2174
2177
  decimalPlaces: 0,
2175
2178
  useCompactNotation: false,
2176
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2179
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2177
2180
  shortTitle: 'NC Cancellations',
2178
2181
  tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
2179
2182
  },
@@ -2192,7 +2195,7 @@ exports.ORDERS_MEASURES_MAP = {
2192
2195
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2193
2196
  decimalPlaces: 2,
2194
2197
  useCompactNotation: true,
2195
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2198
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2196
2199
  shortTitle: 'NC Cancelled $',
2197
2200
  tooltip: 'The total dollar value of cancelled new customer orders.',
2198
2201
  },
@@ -2211,7 +2214,7 @@ exports.ORDERS_MEASURES_MAP = {
2211
2214
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2212
2215
  decimalPlaces: 0,
2213
2216
  useCompactNotation: false,
2214
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2217
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2215
2218
  shortTitle: 'RC Cancellations',
2216
2219
  tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
2217
2220
  },
@@ -2230,7 +2233,7 @@ exports.ORDERS_MEASURES_MAP = {
2230
2233
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2231
2234
  decimalPlaces: 2,
2232
2235
  useCompactNotation: true,
2233
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2236
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2234
2237
  shortTitle: 'RC Cancelled $',
2235
2238
  tooltip: 'The total dollar value of cancelled returning customer orders.',
2236
2239
  },
@@ -2426,7 +2429,7 @@ exports.ORDERS_MEASURES_MAP = {
2426
2429
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2427
2430
  decimalPlaces: 2,
2428
2431
  useCompactNotation: false,
2429
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2432
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2430
2433
  shortTitle: 'COGS/Gross %',
2431
2434
  tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
2432
2435
  formulaDisplay: 'COGS ÷ Gross Revenue × 100',
@@ -2447,7 +2450,7 @@ exports.ORDERS_MEASURES_MAP = {
2447
2450
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2448
2451
  decimalPlaces: 2,
2449
2452
  useCompactNotation: false,
2450
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2453
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2451
2454
  shortTitle: 'NC COGS/Gross %',
2452
2455
  tooltip: 'New customer COGS as a share of their gross revenue.',
2453
2456
  formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
@@ -2468,7 +2471,7 @@ exports.ORDERS_MEASURES_MAP = {
2468
2471
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2469
2472
  decimalPlaces: 2,
2470
2473
  useCompactNotation: false,
2471
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2474
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2472
2475
  shortTitle: 'RC COGS/Gross %',
2473
2476
  tooltip: 'Returning customer COGS as a share of their gross revenue.',
2474
2477
  formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
@@ -2489,7 +2492,7 @@ exports.ORDERS_MEASURES_MAP = {
2489
2492
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2490
2493
  decimalPlaces: 2,
2491
2494
  useCompactNotation: false,
2492
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2495
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2493
2496
  shortTitle: 'COGS/Net %',
2494
2497
  tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
2495
2498
  formulaDisplay: 'COGS ÷ Net Revenue × 100',
@@ -2510,7 +2513,7 @@ exports.ORDERS_MEASURES_MAP = {
2510
2513
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2511
2514
  decimalPlaces: 2,
2512
2515
  useCompactNotation: false,
2513
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2516
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2514
2517
  shortTitle: 'NC COGS/Net %',
2515
2518
  tooltip: 'New customer COGS as a share of their net revenue.',
2516
2519
  formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
@@ -2531,7 +2534,7 @@ exports.ORDERS_MEASURES_MAP = {
2531
2534
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2532
2535
  decimalPlaces: 2,
2533
2536
  useCompactNotation: false,
2534
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2537
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2535
2538
  shortTitle: 'RC COGS/Net %',
2536
2539
  tooltip: 'Returning customer COGS as a share of their net revenue.',
2537
2540
  formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
@@ -2723,7 +2726,7 @@ exports.ORDERS_MEASURES_MAP = {
2723
2726
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2724
2727
  decimalPlaces: 0,
2725
2728
  useCompactNotation: false,
2726
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2729
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2727
2730
  tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
2728
2731
  },
2729
2732
  [measures_js_1.MEASURE.ORDERS_CPA]: {
@@ -2735,14 +2738,14 @@ exports.ORDERS_MEASURES_MAP = {
2735
2738
  sumSuffix: '',
2736
2739
  avgPrefix: '$',
2737
2740
  avgSuffix: '',
2738
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2741
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2739
2742
  measure: measures_js_1.MEASURE.ORDERS_CPA,
2740
2743
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2741
2744
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2742
2745
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2743
2746
  decimalPlaces: 2,
2744
2747
  useCompactNotation: true,
2745
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2748
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2746
2749
  tooltip: 'How much you spend on average to acquire each order. Lower is better.',
2747
2750
  formulaDisplay: 'Total Ad Spend ÷ Orders',
2748
2751
  formula: 'spend / orders',
@@ -2756,14 +2759,14 @@ exports.ORDERS_MEASURES_MAP = {
2756
2759
  sumSuffix: '',
2757
2760
  avgPrefix: '$',
2758
2761
  avgSuffix: '',
2759
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2762
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2760
2763
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CPA,
2761
2764
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2762
2765
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2763
2766
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2764
2767
  decimalPlaces: 2,
2765
2768
  useCompactNotation: true,
2766
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2769
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2767
2770
  tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
2768
2771
  formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
2769
2772
  formula: 'spend / new_customer_orders',
@@ -2777,14 +2780,14 @@ exports.ORDERS_MEASURES_MAP = {
2777
2780
  sumSuffix: 'x',
2778
2781
  avgPrefix: '',
2779
2782
  avgSuffix: 'x',
2780
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2783
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2781
2784
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_ROAS,
2782
2785
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2783
2786
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2784
2787
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2785
2788
  decimalPlaces: 2,
2786
2789
  useCompactNotation: false,
2787
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2790
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2788
2791
  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
2789
2792
  formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
2790
2793
  formula: 'total_revenue / spend',
@@ -2798,14 +2801,14 @@ exports.ORDERS_MEASURES_MAP = {
2798
2801
  sumSuffix: 'x',
2799
2802
  avgPrefix: '',
2800
2803
  avgSuffix: 'x',
2801
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2804
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2802
2805
  measure: measures_js_1.MEASURE.ORDERS_GROSS_ROAS,
2803
2806
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2804
2807
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2805
2808
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2806
2809
  decimalPlaces: 2,
2807
2810
  useCompactNotation: false,
2808
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2811
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2809
2812
  tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
2810
2813
  formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
2811
2814
  formula: 'gross_sales / spend',
@@ -2819,14 +2822,14 @@ exports.ORDERS_MEASURES_MAP = {
2819
2822
  sumSuffix: 'x',
2820
2823
  avgPrefix: '',
2821
2824
  avgSuffix: 'x',
2822
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2825
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2823
2826
  measure: measures_js_1.MEASURE.ORDERS_NET_ROAS,
2824
2827
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2825
2828
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2826
2829
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2827
2830
  decimalPlaces: 2,
2828
2831
  useCompactNotation: false,
2829
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2832
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2830
2833
  tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
2831
2834
  formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
2832
2835
  formula: 'net_sales / spend',
@@ -2840,14 +2843,14 @@ exports.ORDERS_MEASURES_MAP = {
2840
2843
  sumSuffix: 'x',
2841
2844
  avgPrefix: '',
2842
2845
  avgSuffix: 'x',
2843
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2846
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2844
2847
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS,
2845
2848
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2846
2849
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2847
2850
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2848
2851
  decimalPlaces: 2,
2849
2852
  useCompactNotation: false,
2850
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2853
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2851
2854
  tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
2852
2855
  formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
2853
2856
  formula: 'nc_revenue / spend',
@@ -2861,14 +2864,14 @@ exports.ORDERS_MEASURES_MAP = {
2861
2864
  sumSuffix: 'x',
2862
2865
  avgPrefix: '',
2863
2866
  avgSuffix: 'x',
2864
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2867
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2865
2868
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS,
2866
2869
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2867
2870
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2868
2871
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2869
2872
  decimalPlaces: 2,
2870
2873
  useCompactNotation: false,
2871
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2874
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2872
2875
  tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
2873
2876
  formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
2874
2877
  formula: 'nc_gross_sales / spend',
@@ -2882,14 +2885,14 @@ exports.ORDERS_MEASURES_MAP = {
2882
2885
  sumSuffix: 'x',
2883
2886
  avgPrefix: '',
2884
2887
  avgSuffix: 'x',
2885
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2888
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2886
2889
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS,
2887
2890
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2888
2891
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2889
2892
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2890
2893
  decimalPlaces: 2,
2891
2894
  useCompactNotation: false,
2892
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2895
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2893
2896
  tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
2894
2897
  formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
2895
2898
  formula: 'nc_net_sales / spend',
@@ -2903,14 +2906,14 @@ exports.ORDERS_MEASURES_MAP = {
2903
2906
  sumSuffix: '',
2904
2907
  avgPrefix: '$',
2905
2908
  avgSuffix: '',
2906
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2909
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2907
2910
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CPA,
2908
2911
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2909
2912
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2910
2913
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2911
2914
  decimalPlaces: 2,
2912
2915
  useCompactNotation: true,
2913
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2916
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2914
2917
  tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
2915
2918
  formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
2916
2919
  formula: 'spend / returning_customer_orders',
@@ -2924,14 +2927,14 @@ exports.ORDERS_MEASURES_MAP = {
2924
2927
  sumSuffix: 'x',
2925
2928
  avgPrefix: '',
2926
2929
  avgSuffix: 'x',
2927
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2930
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2928
2931
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS,
2929
2932
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2930
2933
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2931
2934
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2932
2935
  decimalPlaces: 2,
2933
2936
  useCompactNotation: false,
2934
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2937
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2935
2938
  tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
2936
2939
  formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
2937
2940
  formula: 'rc_revenue / spend',
@@ -2945,14 +2948,14 @@ exports.ORDERS_MEASURES_MAP = {
2945
2948
  sumSuffix: 'x',
2946
2949
  avgPrefix: '',
2947
2950
  avgSuffix: 'x',
2948
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2951
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2949
2952
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS,
2950
2953
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2951
2954
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2952
2955
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2953
2956
  decimalPlaces: 2,
2954
2957
  useCompactNotation: false,
2955
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2958
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2956
2959
  tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
2957
2960
  formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
2958
2961
  formula: 'rc_gross_sales / spend',
@@ -2966,14 +2969,14 @@ exports.ORDERS_MEASURES_MAP = {
2966
2969
  sumSuffix: 'x',
2967
2970
  avgPrefix: '',
2968
2971
  avgSuffix: 'x',
2969
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2972
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2970
2973
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS,
2971
2974
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2972
2975
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2973
2976
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2974
2977
  decimalPlaces: 2,
2975
2978
  useCompactNotation: false,
2976
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2979
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2977
2980
  tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
2978
2981
  formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
2979
2982
  formula: 'rc_net_sales / spend',
@@ -2987,20 +2990,21 @@ exports.ORDERS_MEASURES_MAP = {
2987
2990
  sumSuffix: 'x',
2988
2991
  avgPrefix: '',
2989
2992
  avgSuffix: 'x',
2990
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2993
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
2991
2994
  measure: measures_js_1.MEASURE.ORDERS_CM1_ROAS,
2992
2995
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2993
2996
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
2994
2997
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
2995
2998
  decimalPlaces: 2,
2996
2999
  useCompactNotation: false,
2997
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3000
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2998
3001
  tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
2999
3002
  formulaDisplay: 'CM1 ÷ Total Ad Spend',
3000
3003
  formula: 'cm1 / spend',
3001
3004
  },
3002
3005
  [measures_js_1.MEASURE.ORDERS_CM2_ROAS]: {
3003
3006
  priority: 52,
3007
+ hideFromUI: true,
3004
3008
  title: 'CM2 ROAS',
3005
3009
  shortTitle: 'CM2 ROAS',
3006
3010
  description: 'CM2 divided by Total Ad Spend.',
@@ -3008,20 +3012,21 @@ exports.ORDERS_MEASURES_MAP = {
3008
3012
  sumSuffix: 'x',
3009
3013
  avgPrefix: '',
3010
3014
  avgSuffix: 'x',
3011
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3015
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3012
3016
  measure: measures_js_1.MEASURE.ORDERS_CM2_ROAS,
3013
3017
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3014
3018
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3015
3019
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3016
3020
  decimalPlaces: 2,
3017
3021
  useCompactNotation: false,
3018
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3022
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3019
3023
  tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
3020
3024
  formulaDisplay: 'CM2 ÷ Total Ad Spend',
3021
3025
  formula: 'cm2 / spend',
3022
3026
  },
3023
3027
  [measures_js_1.MEASURE.ORDERS_CM3_ROAS]: {
3024
3028
  priority: 53,
3029
+ hideFromUI: true,
3025
3030
  title: 'CM3 ROAS',
3026
3031
  shortTitle: 'CM3 ROAS',
3027
3032
  description: 'CM3 divided by Total Ad Spend.',
@@ -3029,14 +3034,14 @@ exports.ORDERS_MEASURES_MAP = {
3029
3034
  sumSuffix: 'x',
3030
3035
  avgPrefix: '',
3031
3036
  avgSuffix: 'x',
3032
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3037
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3033
3038
  measure: measures_js_1.MEASURE.ORDERS_CM3_ROAS,
3034
3039
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3035
3040
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3036
3041
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3037
3042
  decimalPlaces: 2,
3038
3043
  useCompactNotation: false,
3039
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3044
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3040
3045
  tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
3041
3046
  formulaDisplay: 'CM3 ÷ Total Ad Spend',
3042
3047
  formula: 'cm3 / spend',
@@ -3050,14 +3055,14 @@ exports.ORDERS_MEASURES_MAP = {
3050
3055
  sumSuffix: 'x',
3051
3056
  avgPrefix: '',
3052
3057
  avgSuffix: 'x',
3053
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3058
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3054
3059
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS,
3055
3060
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3056
3061
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3057
3062
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3058
3063
  decimalPlaces: 2,
3059
3064
  useCompactNotation: false,
3060
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3065
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3061
3066
  tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
3062
3067
  formulaDisplay: 'NC CM1 ÷ Ad Spend',
3063
3068
  formula: 'nc_cm1 / spend',
@@ -3071,14 +3076,14 @@ exports.ORDERS_MEASURES_MAP = {
3071
3076
  sumSuffix: 'x',
3072
3077
  avgPrefix: '',
3073
3078
  avgSuffix: 'x',
3074
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3079
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3075
3080
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS,
3076
3081
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3077
3082
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3078
3083
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3079
3084
  decimalPlaces: 2,
3080
3085
  useCompactNotation: false,
3081
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3086
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3082
3087
  tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3083
3088
  formulaDisplay: 'NC CM2 ÷ Ad Spend',
3084
3089
  formula: 'nc_cm2 / spend',
@@ -3092,14 +3097,14 @@ exports.ORDERS_MEASURES_MAP = {
3092
3097
  sumSuffix: 'x',
3093
3098
  avgPrefix: '',
3094
3099
  avgSuffix: 'x',
3095
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3100
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3096
3101
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS,
3097
3102
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3098
3103
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3099
3104
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3100
3105
  decimalPlaces: 2,
3101
3106
  useCompactNotation: false,
3102
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3107
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3103
3108
  tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3104
3109
  formulaDisplay: 'NC CM3 ÷ Ad Spend',
3105
3110
  formula: 'nc_cm3 / spend',
@@ -3113,14 +3118,14 @@ exports.ORDERS_MEASURES_MAP = {
3113
3118
  sumSuffix: 'x',
3114
3119
  avgPrefix: '',
3115
3120
  avgSuffix: 'x',
3116
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3121
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3117
3122
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS,
3118
3123
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3119
3124
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3120
3125
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3121
3126
  decimalPlaces: 2,
3122
3127
  useCompactNotation: false,
3123
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3128
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3124
3129
  tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
3125
3130
  formulaDisplay: 'RC CM1 ÷ Ad Spend',
3126
3131
  formula: 'rc_cm1 / spend',
@@ -3134,14 +3139,14 @@ exports.ORDERS_MEASURES_MAP = {
3134
3139
  sumSuffix: 'x',
3135
3140
  avgPrefix: '',
3136
3141
  avgSuffix: 'x',
3137
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3142
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3138
3143
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS,
3139
3144
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3140
3145
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3141
3146
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3142
3147
  decimalPlaces: 2,
3143
3148
  useCompactNotation: false,
3144
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3149
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3145
3150
  tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
3146
3151
  formulaDisplay: 'RC CM2 ÷ Ad Spend',
3147
3152
  formula: 'rc_cm2 / spend',
@@ -3155,14 +3160,14 @@ exports.ORDERS_MEASURES_MAP = {
3155
3160
  sumSuffix: 'x',
3156
3161
  avgPrefix: '',
3157
3162
  avgSuffix: 'x',
3158
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3163
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3159
3164
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS,
3160
3165
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3161
3166
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3162
3167
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
3163
3168
  decimalPlaces: 2,
3164
3169
  useCompactNotation: false,
3165
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3170
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3166
3171
  tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
3167
3172
  formulaDisplay: 'RC CM3 ÷ Ad Spend',
3168
3173
  formula: 'rc_cm3 / spend',
@@ -3176,14 +3181,14 @@ exports.ORDERS_MEASURES_MAP = {
3176
3181
  sumSuffix: '%',
3177
3182
  avgPrefix: '',
3178
3183
  avgSuffix: '%',
3179
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3184
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3180
3185
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_MER,
3181
3186
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3182
3187
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3183
3188
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3184
3189
  decimalPlaces: 2,
3185
3190
  useCompactNotation: false,
3186
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3191
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3187
3192
  tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
3188
3193
  formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
3189
3194
  formula: '(spend / total_revenue) * 100',
@@ -3197,14 +3202,14 @@ exports.ORDERS_MEASURES_MAP = {
3197
3202
  sumSuffix: '%',
3198
3203
  avgPrefix: '',
3199
3204
  avgSuffix: '%',
3200
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3205
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3201
3206
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MER,
3202
3207
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3203
3208
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3204
3209
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3205
3210
  decimalPlaces: 2,
3206
3211
  useCompactNotation: false,
3207
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3212
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3208
3213
  tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
3209
3214
  formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
3210
3215
  formula: '(spend / gross_sales) * 100',
@@ -3218,14 +3223,14 @@ exports.ORDERS_MEASURES_MAP = {
3218
3223
  sumSuffix: '%',
3219
3224
  avgPrefix: '',
3220
3225
  avgSuffix: '%',
3221
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3226
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3222
3227
  measure: measures_js_1.MEASURE.ORDERS_NET_MER,
3223
3228
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3224
3229
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3225
3230
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3226
3231
  decimalPlaces: 2,
3227
3232
  useCompactNotation: false,
3228
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3233
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3229
3234
  tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
3230
3235
  formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
3231
3236
  formula: '(spend / net_sales) * 100',
@@ -3239,14 +3244,14 @@ exports.ORDERS_MEASURES_MAP = {
3239
3244
  sumSuffix: '%',
3240
3245
  avgPrefix: '',
3241
3246
  avgSuffix: '%',
3242
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3247
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3243
3248
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER,
3244
3249
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3245
3250
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3246
3251
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3247
3252
  decimalPlaces: 2,
3248
3253
  useCompactNotation: false,
3249
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3254
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3250
3255
  tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
3251
3256
  formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
3252
3257
  formula: '(spend / nc_revenue) * 100',
@@ -3260,14 +3265,14 @@ exports.ORDERS_MEASURES_MAP = {
3260
3265
  sumSuffix: '%',
3261
3266
  avgPrefix: '',
3262
3267
  avgSuffix: '%',
3263
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3268
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3264
3269
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER,
3265
3270
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3266
3271
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3267
3272
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3268
3273
  decimalPlaces: 2,
3269
3274
  useCompactNotation: false,
3270
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3275
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3271
3276
  tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
3272
3277
  formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
3273
3278
  formula: '(spend / nc_gross_sales) * 100',
@@ -3281,14 +3286,14 @@ exports.ORDERS_MEASURES_MAP = {
3281
3286
  sumSuffix: '%',
3282
3287
  avgPrefix: '',
3283
3288
  avgSuffix: '%',
3284
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3289
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3285
3290
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MER,
3286
3291
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3287
3292
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3288
3293
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3289
3294
  decimalPlaces: 2,
3290
3295
  useCompactNotation: false,
3291
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3296
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3292
3297
  tooltip: 'What percentage of new customer net order sales is spent on advertising.',
3293
3298
  formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
3294
3299
  formula: '(spend / nc_net_sales) * 100',
@@ -3302,14 +3307,14 @@ exports.ORDERS_MEASURES_MAP = {
3302
3307
  sumSuffix: '%',
3303
3308
  avgPrefix: '',
3304
3309
  avgSuffix: '%',
3305
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3310
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3306
3311
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER,
3307
3312
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3308
3313
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3309
3314
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3310
3315
  decimalPlaces: 2,
3311
3316
  useCompactNotation: false,
3312
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3317
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3313
3318
  tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
3314
3319
  formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
3315
3320
  formula: '(spend / rc_revenue) * 100',
@@ -3323,14 +3328,14 @@ exports.ORDERS_MEASURES_MAP = {
3323
3328
  sumSuffix: '%',
3324
3329
  avgPrefix: '',
3325
3330
  avgSuffix: '%',
3326
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3331
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3327
3332
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER,
3328
3333
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3329
3334
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3330
3335
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3331
3336
  decimalPlaces: 2,
3332
3337
  useCompactNotation: false,
3333
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3338
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3334
3339
  tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
3335
3340
  formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
3336
3341
  formula: '(spend / rc_gross_sales) * 100',
@@ -3344,14 +3349,14 @@ exports.ORDERS_MEASURES_MAP = {
3344
3349
  sumSuffix: '%',
3345
3350
  avgPrefix: '',
3346
3351
  avgSuffix: '%',
3347
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3352
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3348
3353
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER,
3349
3354
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3350
3355
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3351
3356
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3352
3357
  decimalPlaces: 2,
3353
3358
  useCompactNotation: false,
3354
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3359
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3355
3360
  tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
3356
3361
  formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
3357
3362
  formula: '(spend / rc_net_sales) * 100',
@@ -3365,20 +3370,21 @@ exports.ORDERS_MEASURES_MAP = {
3365
3370
  sumSuffix: '%',
3366
3371
  avgPrefix: '',
3367
3372
  avgSuffix: '%',
3368
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3373
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3369
3374
  measure: measures_js_1.MEASURE.ORDERS_CM1_MER,
3370
3375
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3371
3376
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3372
3377
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3373
3378
  decimalPlaces: 2,
3374
3379
  useCompactNotation: false,
3375
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3380
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3376
3381
  tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
3377
3382
  formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
3378
3383
  formula: '(spend / cm1) * 100',
3379
3384
  },
3380
3385
  [measures_js_1.MEASURE.ORDERS_CM2_MER]: {
3381
3386
  priority: 62,
3387
+ hideFromUI: true,
3382
3388
  title: 'CM2 MER',
3383
3389
  shortTitle: 'CM2 MER',
3384
3390
  description: 'Marketing Efficiency Ratio using CM2.',
@@ -3386,20 +3392,21 @@ exports.ORDERS_MEASURES_MAP = {
3386
3392
  sumSuffix: '%',
3387
3393
  avgPrefix: '',
3388
3394
  avgSuffix: '%',
3389
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3395
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3390
3396
  measure: measures_js_1.MEASURE.ORDERS_CM2_MER,
3391
3397
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3392
3398
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3393
3399
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3394
3400
  decimalPlaces: 2,
3395
3401
  useCompactNotation: false,
3396
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3402
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3397
3403
  tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
3398
3404
  formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
3399
3405
  formula: '(spend / cm2) * 100',
3400
3406
  },
3401
3407
  [measures_js_1.MEASURE.ORDERS_CM3_MER]: {
3402
3408
  priority: 63,
3409
+ hideFromUI: true,
3403
3410
  title: 'CM3 MER',
3404
3411
  shortTitle: 'CM3 MER',
3405
3412
  description: 'Marketing Efficiency Ratio using CM3.',
@@ -3407,14 +3414,14 @@ exports.ORDERS_MEASURES_MAP = {
3407
3414
  sumSuffix: '%',
3408
3415
  avgPrefix: '',
3409
3416
  avgSuffix: '%',
3410
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3417
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3411
3418
  measure: measures_js_1.MEASURE.ORDERS_CM3_MER,
3412
3419
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3413
3420
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3414
3421
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3415
3422
  decimalPlaces: 2,
3416
3423
  useCompactNotation: false,
3417
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3424
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3418
3425
  tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
3419
3426
  formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
3420
3427
  formula: '(spend / cm3) * 100',
@@ -3428,14 +3435,14 @@ exports.ORDERS_MEASURES_MAP = {
3428
3435
  sumSuffix: '%',
3429
3436
  avgPrefix: '',
3430
3437
  avgSuffix: '%',
3431
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3438
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3432
3439
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER,
3433
3440
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3434
3441
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3435
3442
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3436
3443
  decimalPlaces: 2,
3437
3444
  useCompactNotation: false,
3438
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3445
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3439
3446
  tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
3440
3447
  formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
3441
3448
  formula: '(spend / nc_cm1) * 100',
@@ -3449,14 +3456,14 @@ exports.ORDERS_MEASURES_MAP = {
3449
3456
  sumSuffix: '%',
3450
3457
  avgPrefix: '',
3451
3458
  avgSuffix: '%',
3452
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3459
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3453
3460
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER,
3454
3461
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3455
3462
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3456
3463
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3457
3464
  decimalPlaces: 2,
3458
3465
  useCompactNotation: false,
3459
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3466
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3460
3467
  tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
3461
3468
  formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
3462
3469
  formula: '(spend / nc_cm2) * 100',
@@ -3470,14 +3477,14 @@ exports.ORDERS_MEASURES_MAP = {
3470
3477
  sumSuffix: '%',
3471
3478
  avgPrefix: '',
3472
3479
  avgSuffix: '%',
3473
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3480
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3474
3481
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER,
3475
3482
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3476
3483
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3477
3484
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3478
3485
  decimalPlaces: 2,
3479
3486
  useCompactNotation: false,
3480
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3487
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3481
3488
  tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
3482
3489
  formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
3483
3490
  formula: '(spend / nc_cm3) * 100',
@@ -3491,14 +3498,14 @@ exports.ORDERS_MEASURES_MAP = {
3491
3498
  sumSuffix: '%',
3492
3499
  avgPrefix: '',
3493
3500
  avgSuffix: '%',
3494
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3501
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3495
3502
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER,
3496
3503
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3497
3504
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3498
3505
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3499
3506
  decimalPlaces: 2,
3500
3507
  useCompactNotation: false,
3501
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3508
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3502
3509
  tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
3503
3510
  formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
3504
3511
  formula: '(spend / rc_cm1) * 100',
@@ -3512,14 +3519,14 @@ exports.ORDERS_MEASURES_MAP = {
3512
3519
  sumSuffix: '%',
3513
3520
  avgPrefix: '',
3514
3521
  avgSuffix: '%',
3515
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3522
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3516
3523
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER,
3517
3524
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3518
3525
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3519
3526
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3520
3527
  decimalPlaces: 2,
3521
3528
  useCompactNotation: false,
3522
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3529
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3523
3530
  tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
3524
3531
  formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
3525
3532
  formula: '(spend / rc_cm2) * 100',
@@ -3533,14 +3540,14 @@ exports.ORDERS_MEASURES_MAP = {
3533
3540
  sumSuffix: '%',
3534
3541
  avgPrefix: '',
3535
3542
  avgSuffix: '%',
3536
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3543
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3537
3544
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER,
3538
3545
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3539
3546
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3540
3547
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3541
3548
  decimalPlaces: 2,
3542
3549
  useCompactNotation: false,
3543
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3550
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3544
3551
  tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
3545
3552
  formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
3546
3553
  formula: '(spend / rc_cm3) * 100',
@@ -3554,14 +3561,14 @@ exports.ORDERS_MEASURES_MAP = {
3554
3561
  sumSuffix: '',
3555
3562
  avgPrefix: '$',
3556
3563
  avgSuffix: '',
3557
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3564
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3558
3565
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_RAAD,
3559
3566
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3560
3567
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3561
3568
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3562
3569
  decimalPlaces: 2,
3563
3570
  useCompactNotation: true,
3564
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3571
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3565
3572
  tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
3566
3573
  formulaDisplay: 'Total Order Revenue − Ad Spend',
3567
3574
  formula: 'total_revenue - spend',
@@ -3575,14 +3582,14 @@ exports.ORDERS_MEASURES_MAP = {
3575
3582
  sumSuffix: '',
3576
3583
  avgPrefix: '$',
3577
3584
  avgSuffix: '',
3578
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3585
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3579
3586
  measure: measures_js_1.MEASURE.ORDERS_GROSS_RAAD,
3580
3587
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3581
3588
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3582
3589
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3583
3590
  decimalPlaces: 2,
3584
3591
  useCompactNotation: true,
3585
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3592
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3586
3593
  tooltip: 'Gross order sales remaining after subtracting advertising costs.',
3587
3594
  formulaDisplay: 'Gross Order Sales − Ad Spend',
3588
3595
  formula: 'gross_sales - spend',
@@ -3596,14 +3603,14 @@ exports.ORDERS_MEASURES_MAP = {
3596
3603
  sumSuffix: '',
3597
3604
  avgPrefix: '$',
3598
3605
  avgSuffix: '',
3599
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3606
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3600
3607
  measure: measures_js_1.MEASURE.ORDERS_NET_RAAD,
3601
3608
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3602
3609
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3603
3610
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3604
3611
  decimalPlaces: 2,
3605
3612
  useCompactNotation: true,
3606
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3613
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3607
3614
  tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
3608
3615
  formulaDisplay: 'Net Order Sales − Ad Spend',
3609
3616
  formula: 'net_sales - spend',
@@ -3617,14 +3624,14 @@ exports.ORDERS_MEASURES_MAP = {
3617
3624
  sumSuffix: '%',
3618
3625
  avgPrefix: '',
3619
3626
  avgSuffix: '%',
3620
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3627
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3621
3628
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_RAAD_PERCENT,
3622
3629
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3623
3630
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3624
3631
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3625
3632
  decimalPlaces: 2,
3626
3633
  useCompactNotation: false,
3627
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3634
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3628
3635
  tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
3629
3636
  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
3630
3637
  formula: '((total_revenue - spend) / total_revenue) * 100',
@@ -3638,14 +3645,14 @@ exports.ORDERS_MEASURES_MAP = {
3638
3645
  sumSuffix: '%',
3639
3646
  avgPrefix: '',
3640
3647
  avgSuffix: '%',
3641
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3648
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3642
3649
  measure: measures_js_1.MEASURE.ORDERS_GROSS_RAAD_PERCENT,
3643
3650
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3644
3651
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3645
3652
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3646
3653
  decimalPlaces: 2,
3647
3654
  useCompactNotation: false,
3648
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3655
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3649
3656
  tooltip: 'What percentage of your gross order sales remains after ad spend.',
3650
3657
  formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
3651
3658
  formula: '((gross_sales - spend) / gross_sales) * 100',
@@ -3659,14 +3666,14 @@ exports.ORDERS_MEASURES_MAP = {
3659
3666
  sumSuffix: '%',
3660
3667
  avgPrefix: '',
3661
3668
  avgSuffix: '%',
3662
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3669
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3663
3670
  measure: measures_js_1.MEASURE.ORDERS_NET_RAAD_PERCENT,
3664
3671
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3665
3672
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3666
3673
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3667
3674
  decimalPlaces: 2,
3668
3675
  useCompactNotation: false,
3669
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3676
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3670
3677
  tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
3671
3678
  formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
3672
3679
  formula: '((net_sales - spend) / net_sales) * 100',
@@ -3680,14 +3687,14 @@ exports.ORDERS_MEASURES_MAP = {
3680
3687
  sumSuffix: '',
3681
3688
  avgPrefix: '$',
3682
3689
  avgSuffix: '',
3683
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3690
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3684
3691
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD,
3685
3692
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3686
3693
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3687
3694
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3688
3695
  decimalPlaces: 2,
3689
3696
  useCompactNotation: true,
3690
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3697
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3691
3698
  tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
3692
3699
  formulaDisplay: 'NC Order Revenue − Ad Spend',
3693
3700
  formula: 'nc_revenue - spend',
@@ -3701,14 +3708,14 @@ exports.ORDERS_MEASURES_MAP = {
3701
3708
  sumSuffix: '',
3702
3709
  avgPrefix: '$',
3703
3710
  avgSuffix: '',
3704
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3711
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3705
3712
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD,
3706
3713
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3707
3714
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3708
3715
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3709
3716
  decimalPlaces: 2,
3710
3717
  useCompactNotation: true,
3711
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3718
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3712
3719
  tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
3713
3720
  formulaDisplay: 'NC Gross Order Sales − Ad Spend',
3714
3721
  formula: 'nc_gross_sales - spend',
@@ -3722,14 +3729,14 @@ exports.ORDERS_MEASURES_MAP = {
3722
3729
  sumSuffix: '',
3723
3730
  avgPrefix: '$',
3724
3731
  avgSuffix: '',
3725
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3732
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3726
3733
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD,
3727
3734
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3728
3735
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3729
3736
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3730
3737
  decimalPlaces: 2,
3731
3738
  useCompactNotation: true,
3732
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3739
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3733
3740
  tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
3734
3741
  formulaDisplay: 'NC Net Order Sales − Ad Spend',
3735
3742
  formula: 'nc_net_sales - spend',
@@ -3743,14 +3750,14 @@ exports.ORDERS_MEASURES_MAP = {
3743
3750
  sumSuffix: '%',
3744
3751
  avgPrefix: '',
3745
3752
  avgSuffix: '%',
3746
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3753
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3747
3754
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT,
3748
3755
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3749
3756
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3750
3757
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3751
3758
  decimalPlaces: 2,
3752
3759
  useCompactNotation: false,
3753
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3760
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3754
3761
  tooltip: 'What percentage of new customer order revenue remains after ad spend.',
3755
3762
  formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
3756
3763
  formula: '((nc_revenue - spend) / nc_revenue) * 100',
@@ -3764,14 +3771,14 @@ exports.ORDERS_MEASURES_MAP = {
3764
3771
  sumSuffix: '%',
3765
3772
  avgPrefix: '',
3766
3773
  avgSuffix: '%',
3767
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3774
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3768
3775
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT,
3769
3776
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3770
3777
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3771
3778
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3772
3779
  decimalPlaces: 2,
3773
3780
  useCompactNotation: false,
3774
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3781
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3775
3782
  tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
3776
3783
  formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
3777
3784
  formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
@@ -3785,14 +3792,14 @@ exports.ORDERS_MEASURES_MAP = {
3785
3792
  sumSuffix: '%',
3786
3793
  avgPrefix: '',
3787
3794
  avgSuffix: '%',
3788
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3795
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3789
3796
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT,
3790
3797
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3791
3798
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3792
3799
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3793
3800
  decimalPlaces: 2,
3794
3801
  useCompactNotation: false,
3795
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3802
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3796
3803
  tooltip: 'What percentage of new customer net order sales remains after ad spend.',
3797
3804
  formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
3798
3805
  formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
@@ -3806,14 +3813,14 @@ exports.ORDERS_MEASURES_MAP = {
3806
3813
  sumSuffix: '',
3807
3814
  avgPrefix: '$',
3808
3815
  avgSuffix: '',
3809
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3816
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3810
3817
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD,
3811
3818
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3812
3819
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3813
3820
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3814
3821
  decimalPlaces: 2,
3815
3822
  useCompactNotation: true,
3816
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3823
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3817
3824
  tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
3818
3825
  formulaDisplay: 'RC Order Revenue − Ad Spend',
3819
3826
  formula: 'rc_revenue - spend',
@@ -3827,14 +3834,14 @@ exports.ORDERS_MEASURES_MAP = {
3827
3834
  sumSuffix: '',
3828
3835
  avgPrefix: '$',
3829
3836
  avgSuffix: '',
3830
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3837
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3831
3838
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD,
3832
3839
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3833
3840
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3834
3841
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3835
3842
  decimalPlaces: 2,
3836
3843
  useCompactNotation: true,
3837
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3844
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3838
3845
  tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
3839
3846
  formulaDisplay: 'RC Gross Order Sales − Ad Spend',
3840
3847
  formula: 'rc_gross_sales - spend',
@@ -3848,14 +3855,14 @@ exports.ORDERS_MEASURES_MAP = {
3848
3855
  sumSuffix: '',
3849
3856
  avgPrefix: '$',
3850
3857
  avgSuffix: '',
3851
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3858
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3852
3859
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD,
3853
3860
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3854
3861
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3855
3862
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3856
3863
  decimalPlaces: 2,
3857
3864
  useCompactNotation: true,
3858
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3865
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3859
3866
  tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
3860
3867
  formulaDisplay: 'RC Net Order Sales − Ad Spend',
3861
3868
  formula: 'rc_net_sales - spend',
@@ -3869,14 +3876,14 @@ exports.ORDERS_MEASURES_MAP = {
3869
3876
  sumSuffix: '%',
3870
3877
  avgPrefix: '',
3871
3878
  avgSuffix: '%',
3872
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3879
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3873
3880
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT,
3874
3881
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3875
3882
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3876
3883
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3877
3884
  decimalPlaces: 2,
3878
3885
  useCompactNotation: false,
3879
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3886
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3880
3887
  tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
3881
3888
  formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
3882
3889
  formula: '((rc_revenue - spend) / rc_revenue) * 100',
@@ -3890,14 +3897,14 @@ exports.ORDERS_MEASURES_MAP = {
3890
3897
  sumSuffix: '%',
3891
3898
  avgPrefix: '',
3892
3899
  avgSuffix: '%',
3893
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3900
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3894
3901
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT,
3895
3902
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3896
3903
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3897
3904
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3898
3905
  decimalPlaces: 2,
3899
3906
  useCompactNotation: false,
3900
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3907
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3901
3908
  tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
3902
3909
  formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
3903
3910
  formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
@@ -3911,20 +3918,21 @@ exports.ORDERS_MEASURES_MAP = {
3911
3918
  sumSuffix: '%',
3912
3919
  avgPrefix: '',
3913
3920
  avgSuffix: '%',
3914
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3921
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3915
3922
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT,
3916
3923
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3917
3924
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
3918
3925
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3919
3926
  decimalPlaces: 2,
3920
3927
  useCompactNotation: false,
3921
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3928
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3922
3929
  tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
3923
3930
  formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
3924
3931
  formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
3925
3932
  },
3926
3933
  [measures_js_1.MEASURE.ORDERS_CM2]: {
3927
3934
  priority: 2,
3935
+ hideFromUI: true,
3928
3936
  title: 'Contribution Margin 2',
3929
3937
  shortTitle: 'CM2',
3930
3938
  description: 'CM1 minus shipping, gateway, and variable costs.',
@@ -3932,20 +3940,21 @@ exports.ORDERS_MEASURES_MAP = {
3932
3940
  sumSuffix: '',
3933
3941
  avgPrefix: '$',
3934
3942
  avgSuffix: '',
3935
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3943
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3936
3944
  measure: measures_js_1.MEASURE.ORDERS_CM2,
3937
3945
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3938
3946
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3939
3947
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3940
3948
  decimalPlaces: 2,
3941
3949
  useCompactNotation: true,
3942
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3950
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3943
3951
  tooltip: 'Profit after deducting fulfillment and variable operating costs.',
3944
3952
  formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3945
3953
  formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
3946
3954
  },
3947
3955
  [measures_js_1.MEASURE.ORDERS_CM2_PERCENT]: {
3948
3956
  priority: 32,
3957
+ hideFromUI: true,
3949
3958
  title: 'CM2 Margin',
3950
3959
  shortTitle: 'CM2 %',
3951
3960
  description: 'CM2 as a percentage of Net Revenue.',
@@ -3953,14 +3962,14 @@ exports.ORDERS_MEASURES_MAP = {
3953
3962
  sumSuffix: '%',
3954
3963
  avgPrefix: '',
3955
3964
  avgSuffix: '%',
3956
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
3965
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
3957
3966
  measure: measures_js_1.MEASURE.ORDERS_CM2_PERCENT,
3958
3967
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
3959
3968
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
3960
3969
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
3961
3970
  decimalPlaces: 2,
3962
3971
  useCompactNotation: false,
3963
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3972
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3964
3973
  tooltip: 'What percentage of net revenue remains after product and variable costs.',
3965
3974
  formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
3966
3975
  formula: '((cm2) / (net_revenue)) * 100',
@@ -3981,7 +3990,7 @@ exports.ORDERS_MEASURES_MAP = {
3981
3990
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
3982
3991
  decimalPlaces: 2,
3983
3992
  useCompactNotation: true,
3984
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
3993
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
3985
3994
  tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
3986
3995
  formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
3987
3996
  formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
@@ -4002,7 +4011,7 @@ exports.ORDERS_MEASURES_MAP = {
4002
4011
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4003
4012
  decimalPlaces: 2,
4004
4013
  useCompactNotation: false,
4005
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4014
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4006
4015
  tooltip: 'What percentage of new customer net revenue remains after variable costs.',
4007
4016
  formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
4008
4017
  formula: '((nc_cm2) / (nc_net_revenue)) * 100',
@@ -4023,7 +4032,7 @@ exports.ORDERS_MEASURES_MAP = {
4023
4032
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4024
4033
  decimalPlaces: 2,
4025
4034
  useCompactNotation: true,
4026
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4035
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4027
4036
  tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
4028
4037
  formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
4029
4038
  formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
@@ -4044,13 +4053,14 @@ exports.ORDERS_MEASURES_MAP = {
4044
4053
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4045
4054
  decimalPlaces: 2,
4046
4055
  useCompactNotation: false,
4047
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4056
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4048
4057
  tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
4049
4058
  formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
4050
4059
  formula: '((rc_cm2) / (rc_net_revenue)) * 100',
4051
4060
  },
4052
4061
  [measures_js_1.MEASURE.ORDERS_CM3]: {
4053
4062
  priority: 3,
4063
+ hideFromUI: true,
4054
4064
  title: 'Contribution Margin 3',
4055
4065
  shortTitle: 'CM3',
4056
4066
  description: 'CM2 minus ad spend.',
@@ -4058,20 +4068,21 @@ exports.ORDERS_MEASURES_MAP = {
4058
4068
  sumSuffix: '',
4059
4069
  avgPrefix: '$',
4060
4070
  avgSuffix: '',
4061
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4071
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4062
4072
  measure: measures_js_1.MEASURE.ORDERS_CM3,
4063
4073
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4064
4074
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4065
4075
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4066
4076
  decimalPlaces: 2,
4067
4077
  useCompactNotation: true,
4068
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4078
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4069
4079
  tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
4070
4080
  formulaDisplay: '(CM2) − (Ad Spend)',
4071
4081
  formula: '(cm2) - (blended_ad_spend)',
4072
4082
  },
4073
4083
  [measures_js_1.MEASURE.ORDERS_CM3_PERCENT]: {
4074
4084
  priority: 33,
4085
+ hideFromUI: true,
4075
4086
  title: 'CM3 Margin',
4076
4087
  shortTitle: 'CM3 %',
4077
4088
  description: 'CM3 as a percentage of Net Revenue.',
@@ -4079,14 +4090,14 @@ exports.ORDERS_MEASURES_MAP = {
4079
4090
  sumSuffix: '%',
4080
4091
  avgPrefix: '',
4081
4092
  avgSuffix: '%',
4082
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4093
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4083
4094
  measure: measures_js_1.MEASURE.ORDERS_CM3_PERCENT,
4084
4095
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4085
4096
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4086
4097
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4087
4098
  decimalPlaces: 2,
4088
4099
  useCompactNotation: false,
4089
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4100
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4090
4101
  tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
4091
4102
  formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
4092
4103
  formula: '((cm3) / (net_revenue)) * 100',
@@ -4107,7 +4118,7 @@ exports.ORDERS_MEASURES_MAP = {
4107
4118
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4108
4119
  decimalPlaces: 2,
4109
4120
  useCompactNotation: true,
4110
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4121
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4111
4122
  tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
4112
4123
  formulaDisplay: '(NC CM2) − (Ad Spend)',
4113
4124
  formula: '(nc_cm2) - (nc_ad_spend)',
@@ -4128,7 +4139,7 @@ exports.ORDERS_MEASURES_MAP = {
4128
4139
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4129
4140
  decimalPlaces: 2,
4130
4141
  useCompactNotation: false,
4131
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4142
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4132
4143
  tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
4133
4144
  formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
4134
4145
  formula: '((nc_cm3) / (nc_net_revenue)) * 100',
@@ -4149,7 +4160,7 @@ exports.ORDERS_MEASURES_MAP = {
4149
4160
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4150
4161
  decimalPlaces: 2,
4151
4162
  useCompactNotation: true,
4152
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4163
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4153
4164
  tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
4154
4165
  formulaDisplay: '(RC CM2) − (Ad Spend)',
4155
4166
  formula: '(rc_cm2) - (rc_ad_spend)',
@@ -4170,13 +4181,14 @@ exports.ORDERS_MEASURES_MAP = {
4170
4181
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4171
4182
  decimalPlaces: 2,
4172
4183
  useCompactNotation: false,
4173
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4184
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4174
4185
  tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
4175
4186
  formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
4176
4187
  formula: '((rc_cm3) / (rc_net_revenue)) * 100',
4177
4188
  },
4178
4189
  [measures_js_1.MEASURE.ORDERS_CM4]: {
4179
4190
  priority: 4,
4191
+ hideFromUI: true,
4180
4192
  title: 'CM4 (Operating Profit)',
4181
4193
  shortTitle: 'CM4',
4182
4194
  description: 'CM3 minus Fixed Costs. Your operating profit after all variable and fixed costs.',
@@ -4184,20 +4196,21 @@ exports.ORDERS_MEASURES_MAP = {
4184
4196
  sumSuffix: '',
4185
4197
  avgPrefix: '$',
4186
4198
  avgSuffix: '',
4187
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4199
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4188
4200
  measure: measures_js_1.MEASURE.ORDERS_CM4,
4189
4201
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4190
4202
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4191
4203
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4192
4204
  decimalPlaces: 2,
4193
4205
  useCompactNotation: true,
4194
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4206
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4195
4207
  tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
4196
4208
  formulaDisplay: '(CM3) − (Fixed Costs)',
4197
4209
  formula: '(cm3) - (fixed_costs)',
4198
4210
  },
4199
4211
  [measures_js_1.MEASURE.ORDERS_CM4_PERCENT]: {
4200
4212
  priority: 34,
4213
+ hideFromUI: true,
4201
4214
  title: 'CM4 % (Operating Margin)',
4202
4215
  shortTitle: 'CM4 %',
4203
4216
  description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
@@ -4205,14 +4218,14 @@ exports.ORDERS_MEASURES_MAP = {
4205
4218
  sumSuffix: '%',
4206
4219
  avgPrefix: '',
4207
4220
  avgSuffix: '%',
4208
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4221
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4209
4222
  measure: measures_js_1.MEASURE.ORDERS_CM4_PERCENT,
4210
4223
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4211
4224
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4212
4225
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4213
4226
  decimalPlaces: 2,
4214
4227
  useCompactNotation: false,
4215
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4228
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4216
4229
  tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
4217
4230
  formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
4218
4231
  formula: '((cm4) / (net_revenue)) * 100',
@@ -4233,7 +4246,7 @@ exports.ORDERS_MEASURES_MAP = {
4233
4246
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4234
4247
  decimalPlaces: 2,
4235
4248
  useCompactNotation: true,
4236
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4249
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4237
4250
  tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
4238
4251
  formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
4239
4252
  formula: '(nc_cm3) - (nc_fixed_costs)',
@@ -4254,7 +4267,7 @@ exports.ORDERS_MEASURES_MAP = {
4254
4267
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4255
4268
  decimalPlaces: 2,
4256
4269
  useCompactNotation: false,
4257
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4270
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4258
4271
  tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
4259
4272
  formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
4260
4273
  formula: '((nc_cm4) / (nc_net_revenue)) * 100',
@@ -4275,7 +4288,7 @@ exports.ORDERS_MEASURES_MAP = {
4275
4288
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4276
4289
  decimalPlaces: 2,
4277
4290
  useCompactNotation: true,
4278
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4291
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4279
4292
  tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
4280
4293
  formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
4281
4294
  formula: '(rc_cm3) - (rc_fixed_costs)',
@@ -4296,7 +4309,7 @@ exports.ORDERS_MEASURES_MAP = {
4296
4309
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4297
4310
  decimalPlaces: 2,
4298
4311
  useCompactNotation: false,
4299
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4312
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4300
4313
  tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
4301
4314
  formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
4302
4315
  formula: '((rc_cm4) / (rc_net_revenue)) * 100',
@@ -4310,14 +4323,14 @@ exports.ORDERS_MEASURES_MAP = {
4310
4323
  sumSuffix: '',
4311
4324
  avgPrefix: '$',
4312
4325
  avgSuffix: '',
4313
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4326
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4314
4327
  measure: measures_js_1.MEASURE.ORDERS_CM1,
4315
4328
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4316
4329
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4317
4330
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4318
4331
  decimalPlaces: 2,
4319
4332
  useCompactNotation: true,
4320
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4333
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4321
4334
  tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
4322
4335
  formulaDisplay: '(Net Revenue) − (Effective COGS)',
4323
4336
  formula: '(net_revenue) - (effective_cogs)',
@@ -4331,14 +4344,14 @@ exports.ORDERS_MEASURES_MAP = {
4331
4344
  sumSuffix: '%',
4332
4345
  avgPrefix: '',
4333
4346
  avgSuffix: '%',
4334
- icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4347
+ icon: measure_icon_js_1.MEASURE_ICON.CHANNEL,
4335
4348
  measure: measures_js_1.MEASURE.ORDERS_CM1_PERCENT,
4336
4349
  category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4337
4350
  subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
4338
4351
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4339
4352
  decimalPlaces: 2,
4340
4353
  useCompactNotation: false,
4341
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4354
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4342
4355
  tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
4343
4356
  formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
4344
4357
  formula: '((cm1) / (net_revenue)) * 100',
@@ -4359,7 +4372,7 @@ exports.ORDERS_MEASURES_MAP = {
4359
4372
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4360
4373
  decimalPlaces: 2,
4361
4374
  useCompactNotation: true,
4362
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4375
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4363
4376
  tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
4364
4377
  formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
4365
4378
  formula: '(nc_net_revenue) - (nc_effective_cogs)',
@@ -4380,7 +4393,7 @@ exports.ORDERS_MEASURES_MAP = {
4380
4393
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4381
4394
  decimalPlaces: 2,
4382
4395
  useCompactNotation: false,
4383
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4396
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4384
4397
  tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
4385
4398
  formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
4386
4399
  formula: '((nc_cm1) / (nc_net_revenue)) * 100',
@@ -4401,7 +4414,7 @@ exports.ORDERS_MEASURES_MAP = {
4401
4414
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
4402
4415
  decimalPlaces: 2,
4403
4416
  useCompactNotation: true,
4404
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4417
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4405
4418
  tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
4406
4419
  formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
4407
4420
  formula: '(rc_net_revenue) - (rc_effective_cogs)',
@@ -4422,7 +4435,7 @@ exports.ORDERS_MEASURES_MAP = {
4422
4435
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4423
4436
  decimalPlaces: 2,
4424
4437
  useCompactNotation: false,
4425
- applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4438
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
4426
4439
  tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
4427
4440
  formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
4428
4441
  formula: '((rc_cm1) / (rc_net_revenue)) * 100',