@adtrackify/at-tracking-event-types 4.50.0 → 4.52.0

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -2,7 +2,7 @@ import { MEASURE } from '../measures.js';
 import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
 import { MEASURE_ICON } from './measure-icon.js';
 import { MeasureValueType } from './measure-value-type.js';
-import { ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
+import { LTV_COHORT_APPLICABLE_CONTEXTS, ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
 export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COUNT]: {
         priority: 1,
@@ -63,6 +63,8 @@ export const ORDERS_MEASURES_MAP = {
         shortTitle: 'NC Orders',
         tooltip: 'Orders placed by customers who have never bought from this store before. Tracks acquisition volume.',
         relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
         priority: 5,
@@ -83,6 +85,8 @@ export const ORDERS_MEASURES_MAP = {
         shortTitle: 'RC Orders',
         tooltip: 'Orders placed by customers who have purchased from this store at least once before. Tracks repeat purchase volume.',
         relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_UNITS]: {
         priority: 2,
@@ -1164,6 +1168,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'The number of new customer orders that had a refund issued.',
         relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUNDS],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT]: {
+        priority: 7,
+        title: 'NC Refund %',
+        shortTitle: 'NC Refund %',
+        description: 'Percentage of new customer orders refunded.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The share of new customer orders that resulted in a refund.',
+        formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
+        formula: 'nc_refund_count / nc_order_count * 100',
+        relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE],
+    },
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE]: {
         priority: 7,
         title: 'New Customer Refund Rate',
@@ -1185,6 +1212,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'NC Refund Count ÷ NC Order Count × 100',
         formula: 'nc_refund_count / nc_order_count * 100',
         relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 8,
@@ -1248,6 +1277,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'The number of returning customer orders that had a refund issued.',
         relatedMeasures: [MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUNDS],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT]: {
+        priority: 11,
+        title: 'RC Refund %',
+        shortTitle: 'RC Refund %',
+        description: 'Percentage of returning customer orders refunded.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The share of returning customer orders that resulted in a refund.',
+        formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
+        formula: 'rc_refund_count / rc_order_count * 100',
+        relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE],
+    },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_RATE]: {
         priority: 11,
         title: 'Returning Customer Refund Rate',
@@ -1269,6 +1321,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'RC Refund Count ÷ RC Order Count × 100',
         formula: 'rc_refund_count / rc_order_count * 100',
         relatedMeasures: [MEASURE.ORDERS_REFUND_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_COUNT],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PER_ORDER]: {
         priority: 12,
@@ -1420,6 +1474,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total dollar value of discounts applied to new customer orders.',
         relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT]: {
+        priority: 16,
+        title: 'NC Discount %',
+        shortTitle: 'NC Discount %',
+        description: 'Discounts as percentage of new customer gross revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
+        formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
+        formula: 'nc_discounts / nc_gross_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
+    },
     [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
         priority: 16,
         title: 'NC Discount Rate',
@@ -1440,6 +1517,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
         formula: 'nc_discounts / nc_gross_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
         priority: 17,
@@ -1483,6 +1562,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total dollar value of discounts applied to returning customer orders.',
         relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT]: {
+        priority: 19,
+        title: 'RC Discount %',
+        shortTitle: 'RC Discount %',
+        description: 'Discounts as percentage of returning customer gross revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
+        formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
+        formula: 'rc_discounts / rc_gross_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PERCENT],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
+    },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
         priority: 19,
         title: 'RC Discount Rate',
@@ -1503,6 +1605,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
         formula: 'rc_discounts / rc_gross_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
         priority: 20,
@@ -1633,6 +1737,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total shipping fees collected from new customer orders.',
         relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT]: {
+        priority: 35,
+        title: 'NC Shipping %',
+        shortTitle: 'NC Ship. %',
+        description: 'Shipping as percentage of new customer total revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
+        formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
+        formula: 'nc_shipping / nc_total_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
+    },
     [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
         priority: 35,
         title: 'NC Shipping Rate',
@@ -1653,6 +1780,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
         formula: 'nc_shipping / nc_total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
         priority: 36,
@@ -1696,6 +1825,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total shipping fees collected from returning customer orders.',
         relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT]: {
+        priority: 38,
+        title: 'RC Shipping %',
+        shortTitle: 'RC Ship. %',
+        description: 'Shipping as percentage of returning customer total revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
+        formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
+        formula: 'rc_shipping / rc_total_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PERCENT],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
+    },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
         priority: 38,
         title: 'RC Shipping Rate',
@@ -1716,6 +1868,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
         formula: 'rc_shipping / rc_total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
         priority: 39,
@@ -1845,6 +1999,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total tax collected from new customer orders.',
         relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT]: {
+        priority: 45,
+        title: 'NC Tax %',
+        shortTitle: 'NC Tax %',
+        description: 'Tax as percentage of new customer total revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer tax as a percentage of new customer total revenue.',
+        formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
+        formula: 'nc_tax / nc_total_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
+    },
     [MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
         priority: 45,
         title: 'NC Tax Rate',
@@ -1865,6 +2042,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
         formula: 'nc_tax / nc_total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
         priority: 46,
@@ -1908,6 +2087,29 @@ export const ORDERS_MEASURES_MAP = {
         tooltip: 'Total tax collected from returning customer orders.',
         relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT]: {
+        priority: 48,
+        title: 'RC Tax %',
+        shortTitle: 'RC Tax %',
+        description: 'Tax as percentage of returning customer total revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
+        formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
+        formula: 'rc_tax / rc_total_revenue * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PERCENT],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
+    },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
         priority: 48,
         title: 'RC Tax Rate',
@@ -1928,6 +2130,8 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
         formula: 'rc_tax / rc_total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
+        deprecated: true,
+        hideFromUI: true,
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
         priority: 49,
@@ -2225,6 +2429,28 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'cm3 / order_count',
         relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
     },
+    [MEASURE.ORDERS_CM4_PER_ORDER]: {
+        priority: 8,
+        title: 'CM4 Per Order',
+        shortTitle: 'CM4/Order',
+        description: 'Average CM4 (operating profit) per order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM4_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Average Contribution Margin 4 (operating profit) per order, after deducting all costs including fixed costs.',
+        formulaDisplay: 'CM4 ÷ Order Count',
+        formula: 'cm4 / order_count',
+        relatedMeasures: [MEASURE.ORDERS_CM4_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
+    },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
         priority: 16,
         title: 'NC CM2 Per Order',
@@ -2269,6 +2495,28 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'nc_cm3 / nc_order_count',
         relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER]: {
+        priority: 18,
+        title: 'NC CM4 Per Order',
+        shortTitle: 'NC CM4/Order',
+        description: 'Average CM4 (operating profit) per new customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM4_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Average Contribution Margin 4 (operating profit) per new customer order, after deducting all costs including fixed costs.',
+        formulaDisplay: 'NC CM4 ÷ NC Order Count',
+        formula: 'nc_cm4 / nc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
+    },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
         priority: 26,
         title: 'RC CM2 Per Order',
@@ -2313,6 +2561,28 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'rc_cm3 / rc_order_count',
         relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER]: {
+        priority: 28,
+        title: 'RC CM4 Per Order',
+        shortTitle: 'RC CM4/Order',
+        description: 'Average CM4 (operating profit) per returning customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM4_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Average Contribution Margin 4 (operating profit) per returning customer order, after deducting all costs including fixed costs.',
+        formulaDisplay: 'RC CM4 ÷ RC Order Count',
+        formula: 'rc_cm4 / rc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_CM4_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
+    },
     [MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
         priority: 6,
         title: 'Avg Orders Per Customer',
@@ -2352,7 +2622,8 @@ export const ORDERS_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
-        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
         priority: 3,
@@ -2372,7 +2643,8 @@ export const ORDERS_MEASURES_MAP = {
         applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Ret. Customers',
         tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
-        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
         priority: 33,
@@ -4043,7 +4315,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'LTV',
         tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
         relatedMeasures: [MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
@@ -4063,7 +4335,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365],
     },
@@ -4082,7 +4354,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_365],
     },
@@ -4101,7 +4373,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180],
     },
@@ -4120,7 +4392,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Gross Rev',
         tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
@@ -4140,7 +4412,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Net Rev',
         tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
@@ -4160,7 +4432,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Cust.',
         tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_RETENTION_RATE, MEASURE.ORDERS_COHORT_AOV],
@@ -4180,7 +4452,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
@@ -4203,7 +4475,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
@@ -4227,7 +4499,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: LTV_COHORT_APPLICABLE_CONTEXTS,
         tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
         formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
         formula: 'cohort_revenue / cohort_order_count',
@@ -6529,7 +6801,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(Net Revenue) − (Effective COGS)',
         formula: '(net_revenue) - (effective_cogs)',
         relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_GROSS_PROFIT, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN],
+        aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN],
     },
     [MEASURE.ORDERS_CM1_PERCENT]: {
         priority: 31,
@@ -6552,7 +6824,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
         formula: '((cm1) / (net_revenue)) * 100',
         relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
+        aliases: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
         priority: 11,
@@ -6575,7 +6847,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
         formula: '(nc_net_revenue) - (nc_effective_cogs)',
         relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
         priority: 35,
@@ -6598,7 +6870,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
         formula: '((nc_cm1) / (nc_net_revenue)) * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
+        aliases: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
         priority: 21,
@@ -6621,7 +6893,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
         formula: '(rc_net_revenue) - (rc_effective_cogs)',
         relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT],
-        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
         priority: 39,
@@ -6644,7 +6916,7 @@ export const ORDERS_MEASURES_MAP = {
         formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
         formula: '((rc_cm1) / (rc_net_revenue)) * 100',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT],
-        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PROFIT_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
+        aliases: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
     },
 };
 //# sourceMappingURL=orders-measure-definitions.js.map