@adtrackify/at-tracking-event-types 4.49.0 → 4.50.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/cjs/__tests__/measure-alias-map.spec.js +9 -0
- package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +866 -0
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/measure-alias-map.js +9 -3
- package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/cjs/types/api/measures/measures.d.ts +6 -0
- package/dist/cjs/types/api/measures/measures.js +6 -0
- package/dist/cjs/types/api/measures/measures.js.map +1 -1
- package/dist/esm/__tests__/measure-alias-map.spec.js +9 -0
- package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +866 -0
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/measure-alias-map.js +9 -3
- package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
- package/dist/esm/types/api/measures/measures.d.ts +6 -0
- package/dist/esm/types/api/measures/measures.js +6 -0
- package/dist/esm/types/api/measures/measures.js.map +1 -1
- package/package.json +1 -1
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@@ -7,6 +7,7 @@ export const ORDERS_MEASURES_MAP = {
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[MEASURE.ORDERS_COUNT]: {
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priority: 1,
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title: 'Orders',
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shortTitle: 'Orders',
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description: 'The number of orders.',
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sumPrefix: '',
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sumSuffix: '',
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@@ -146,6 +147,7 @@ export const ORDERS_MEASURES_MAP = {
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[MEASURE.ORDERS_UNITS_PER_ORDER]: {
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priority: 3,
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title: 'Units Per Order',
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shortTitle: 'Units/Order',
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description: 'Average units per order.',
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sumPrefix: '',
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sumSuffix: '',
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@@ -1398,9 +1400,136 @@ export const ORDERS_MEASURES_MAP = {
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formula: 'total_discounts / order_count',
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relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_GROSS_AOV],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS]: {
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priority: 15,
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title: 'NC Discount Amount',
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shortTitle: 'NC Discounts',
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description: 'Total discount amount for new customers.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Total dollar value of discounts applied to new customer orders.',
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relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
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priority: 16,
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title: 'NC Discount Rate',
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description: 'Discounts as percentage of new customer gross revenue.',
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sumPrefix: '',
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sumSuffix: '%',
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avgPrefix: '',
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avgSuffix: '%',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
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formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
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formula: 'nc_discounts / nc_gross_revenue * 100',
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relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
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priority: 17,
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title: 'NC Discount Per Order',
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shortTitle: 'NC Discount/Order',
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description: 'Average discount per new customer order.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Average discount dollar value applied per new customer order.',
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formulaDisplay: 'NC Discounts ÷ NC Order Count',
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formula: 'nc_discounts / nc_order_count',
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relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS]: {
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priority: 18,
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title: 'RC Discount Amount',
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shortTitle: 'RC Discounts',
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description: 'Total discount amount for returning customers.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Total dollar value of discounts applied to returning customer orders.',
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relatedMeasures: [MEASURE.ORDERS_DISCOUNT_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
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priority: 19,
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title: 'RC Discount Rate',
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description: 'Discounts as percentage of returning customer gross revenue.',
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sumPrefix: '',
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sumSuffix: '%',
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avgPrefix: '',
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avgSuffix: '%',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
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formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
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formula: 'rc_discounts / rc_gross_revenue * 100',
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relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
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priority: 20,
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title: 'RC Discount Per Order',
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shortTitle: 'RC Discount/Order',
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description: 'Average discount per returning customer order.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Average discount dollar value applied per returning customer order.',
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formulaDisplay: 'RC Discounts ÷ RC Order Count',
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formula: 'rc_discounts / rc_order_count',
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relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
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},
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[MEASURE.ORDERS_SHIPPING]: {
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priority: 31,
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title: 'Shipping Revenue',
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shortTitle: 'Shipping',
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description: 'Total shipping revenue.',
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sumPrefix: '$',
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sumSuffix: '',
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@@ -1484,9 +1613,136 @@ export const ORDERS_MEASURES_MAP = {
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formula: 'total_shipping / order_count',
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relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING]: {
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priority: 34,
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title: 'NC Shipping Revenue',
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shortTitle: 'NC Shipping',
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description: 'Total shipping revenue from new customers.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Total shipping fees collected from new customer orders.',
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relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
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priority: 35,
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title: 'NC Shipping Rate',
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description: 'Shipping as percentage of new customer total revenue.',
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sumPrefix: '',
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sumSuffix: '%',
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avgPrefix: '',
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avgSuffix: '%',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
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formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
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formula: 'nc_shipping / nc_total_revenue * 100',
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relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
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},
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[MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
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priority: 36,
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title: 'NC Shipping Per Order',
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shortTitle: 'NC Shipping/Order',
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description: 'Average shipping per new customer order.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Average shipping fee collected per new customer order.',
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formulaDisplay: 'NC Shipping ÷ NC Order Count',
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formula: 'nc_shipping / nc_order_count',
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relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING]: {
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priority: 37,
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title: 'RC Shipping Revenue',
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shortTitle: 'RC Shipping',
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description: 'Total shipping revenue from returning customers.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: MEASURE_ICON.SHOPIFY,
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measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING,
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category: MEASURE_CATEGORY.ORDERS,
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subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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valueType: MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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tooltip: 'Total shipping fees collected from returning customer orders.',
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relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
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},
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[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
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priority: 38,
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title: 'RC Shipping Rate',
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description: 'Shipping as percentage of returning customer total revenue.',
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sumPrefix: '',
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|
+
sumSuffix: '%',
|
|
1705
|
+
avgPrefix: '',
|
|
1706
|
+
avgSuffix: '%',
|
|
1707
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1708
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE,
|
|
1709
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1710
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1711
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
1712
|
+
decimalPlaces: 2,
|
|
1713
|
+
useCompactNotation: false,
|
|
1714
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1715
|
+
tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
|
|
1716
|
+
formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
|
|
1717
|
+
formula: 'rc_shipping / rc_total_revenue * 100',
|
|
1718
|
+
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
|
|
1719
|
+
},
|
|
1720
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
|
|
1721
|
+
priority: 39,
|
|
1722
|
+
title: 'RC Shipping Per Order',
|
|
1723
|
+
shortTitle: 'RC Shipping/Order',
|
|
1724
|
+
description: 'Average shipping per returning customer order.',
|
|
1725
|
+
sumPrefix: '$',
|
|
1726
|
+
sumSuffix: '',
|
|
1727
|
+
avgPrefix: '$',
|
|
1728
|
+
avgSuffix: '',
|
|
1729
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1730
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER,
|
|
1731
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1732
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1733
|
+
valueType: MeasureValueType.CURRENCY,
|
|
1734
|
+
decimalPlaces: 2,
|
|
1735
|
+
useCompactNotation: false,
|
|
1736
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1737
|
+
tooltip: 'Average shipping fee collected per returning customer order.',
|
|
1738
|
+
formulaDisplay: 'RC Shipping ÷ RC Order Count',
|
|
1739
|
+
formula: 'rc_shipping / rc_order_count',
|
|
1740
|
+
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
|
|
1741
|
+
},
|
|
1487
1742
|
[MEASURE.ORDERS_TAX]: {
|
|
1488
1743
|
priority: 41,
|
|
1489
1744
|
title: 'Tax Collected',
|
|
1745
|
+
shortTitle: 'Tax',
|
|
1490
1746
|
description: 'Total tax collected.',
|
|
1491
1747
|
sumPrefix: '$',
|
|
1492
1748
|
sumSuffix: '',
|
|
@@ -1569,6 +1825,132 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1569
1825
|
formula: 'total_tax / order_count',
|
|
1570
1826
|
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
|
|
1571
1827
|
},
|
|
1828
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_TAX]: {
|
|
1829
|
+
priority: 44,
|
|
1830
|
+
title: 'NC Tax Collected',
|
|
1831
|
+
shortTitle: 'NC Tax',
|
|
1832
|
+
description: 'Total tax collected from new customers.',
|
|
1833
|
+
sumPrefix: '$',
|
|
1834
|
+
sumSuffix: '',
|
|
1835
|
+
avgPrefix: '$',
|
|
1836
|
+
avgSuffix: '',
|
|
1837
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1838
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX,
|
|
1839
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1840
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1841
|
+
valueType: MeasureValueType.CURRENCY,
|
|
1842
|
+
decimalPlaces: 2,
|
|
1843
|
+
useCompactNotation: true,
|
|
1844
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1845
|
+
tooltip: 'Total tax collected from new customer orders.',
|
|
1846
|
+
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
|
|
1847
|
+
},
|
|
1848
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
|
|
1849
|
+
priority: 45,
|
|
1850
|
+
title: 'NC Tax Rate',
|
|
1851
|
+
description: 'Tax as percentage of new customer total revenue.',
|
|
1852
|
+
sumPrefix: '',
|
|
1853
|
+
sumSuffix: '%',
|
|
1854
|
+
avgPrefix: '',
|
|
1855
|
+
avgSuffix: '%',
|
|
1856
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1857
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE,
|
|
1858
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1859
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1860
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
1861
|
+
decimalPlaces: 2,
|
|
1862
|
+
useCompactNotation: false,
|
|
1863
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1864
|
+
tooltip: 'New customer tax as a percentage of new customer total revenue.',
|
|
1865
|
+
formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
|
|
1866
|
+
formula: 'nc_tax / nc_total_revenue * 100',
|
|
1867
|
+
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
|
|
1868
|
+
},
|
|
1869
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
|
|
1870
|
+
priority: 46,
|
|
1871
|
+
title: 'NC Tax Per Order',
|
|
1872
|
+
shortTitle: 'NC Tax/Order',
|
|
1873
|
+
description: 'Average tax per new customer order.',
|
|
1874
|
+
sumPrefix: '$',
|
|
1875
|
+
sumSuffix: '',
|
|
1876
|
+
avgPrefix: '$',
|
|
1877
|
+
avgSuffix: '',
|
|
1878
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1879
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER,
|
|
1880
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1881
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1882
|
+
valueType: MeasureValueType.CURRENCY,
|
|
1883
|
+
decimalPlaces: 2,
|
|
1884
|
+
useCompactNotation: false,
|
|
1885
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1886
|
+
tooltip: 'Average tax amount collected per new customer order.',
|
|
1887
|
+
formulaDisplay: 'NC Tax ÷ NC Order Count',
|
|
1888
|
+
formula: 'nc_tax / nc_order_count',
|
|
1889
|
+
relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
|
|
1890
|
+
},
|
|
1891
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX]: {
|
|
1892
|
+
priority: 47,
|
|
1893
|
+
title: 'RC Tax Collected',
|
|
1894
|
+
shortTitle: 'RC Tax',
|
|
1895
|
+
description: 'Total tax collected from returning customers.',
|
|
1896
|
+
sumPrefix: '$',
|
|
1897
|
+
sumSuffix: '',
|
|
1898
|
+
avgPrefix: '$',
|
|
1899
|
+
avgSuffix: '',
|
|
1900
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1901
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX,
|
|
1902
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1903
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1904
|
+
valueType: MeasureValueType.CURRENCY,
|
|
1905
|
+
decimalPlaces: 2,
|
|
1906
|
+
useCompactNotation: true,
|
|
1907
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1908
|
+
tooltip: 'Total tax collected from returning customer orders.',
|
|
1909
|
+
relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
|
|
1910
|
+
},
|
|
1911
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
|
|
1912
|
+
priority: 48,
|
|
1913
|
+
title: 'RC Tax Rate',
|
|
1914
|
+
description: 'Tax as percentage of returning customer total revenue.',
|
|
1915
|
+
sumPrefix: '',
|
|
1916
|
+
sumSuffix: '%',
|
|
1917
|
+
avgPrefix: '',
|
|
1918
|
+
avgSuffix: '%',
|
|
1919
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1920
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE,
|
|
1921
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1922
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1923
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
1924
|
+
decimalPlaces: 2,
|
|
1925
|
+
useCompactNotation: false,
|
|
1926
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1927
|
+
tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
|
|
1928
|
+
formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
|
|
1929
|
+
formula: 'rc_tax / rc_total_revenue * 100',
|
|
1930
|
+
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
|
|
1931
|
+
},
|
|
1932
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
|
|
1933
|
+
priority: 49,
|
|
1934
|
+
title: 'RC Tax Per Order',
|
|
1935
|
+
shortTitle: 'RC Tax/Order',
|
|
1936
|
+
description: 'Average tax per returning customer order.',
|
|
1937
|
+
sumPrefix: '$',
|
|
1938
|
+
sumSuffix: '',
|
|
1939
|
+
avgPrefix: '$',
|
|
1940
|
+
avgSuffix: '',
|
|
1941
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
1942
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER,
|
|
1943
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
1944
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
|
|
1945
|
+
valueType: MeasureValueType.CURRENCY,
|
|
1946
|
+
decimalPlaces: 2,
|
|
1947
|
+
useCompactNotation: false,
|
|
1948
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
1949
|
+
tooltip: 'Average tax amount collected per returning customer order.',
|
|
1950
|
+
formulaDisplay: 'RC Tax ÷ RC Order Count',
|
|
1951
|
+
formula: 'rc_tax / rc_order_count',
|
|
1952
|
+
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
|
|
1953
|
+
},
|
|
1572
1954
|
[MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
|
|
1573
1955
|
priority: 31,
|
|
1574
1956
|
title: 'New Customer %',
|
|
@@ -1843,6 +2225,94 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
1843
2225
|
formula: 'cm3 / order_count',
|
|
1844
2226
|
relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
|
|
1845
2227
|
},
|
|
2228
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
|
|
2229
|
+
priority: 16,
|
|
2230
|
+
title: 'NC CM2 Per Order',
|
|
2231
|
+
shortTitle: 'NC CM2/Order',
|
|
2232
|
+
description: 'Average CM2 per new customer order.',
|
|
2233
|
+
sumPrefix: '$',
|
|
2234
|
+
sumSuffix: '',
|
|
2235
|
+
avgPrefix: '$',
|
|
2236
|
+
avgSuffix: '',
|
|
2237
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
2238
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
|
|
2239
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
2240
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2241
|
+
valueType: MeasureValueType.CURRENCY,
|
|
2242
|
+
decimalPlaces: 2,
|
|
2243
|
+
useCompactNotation: false,
|
|
2244
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2245
|
+
tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
|
|
2246
|
+
formulaDisplay: 'NC CM2 ÷ NC Order Count',
|
|
2247
|
+
formula: 'nc_cm2 / nc_order_count',
|
|
2248
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
|
|
2249
|
+
},
|
|
2250
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER]: {
|
|
2251
|
+
priority: 17,
|
|
2252
|
+
title: 'NC CM3 Per Order',
|
|
2253
|
+
shortTitle: 'NC CM3/Order',
|
|
2254
|
+
description: 'Average CM3 per new customer order.',
|
|
2255
|
+
sumPrefix: '$',
|
|
2256
|
+
sumSuffix: '',
|
|
2257
|
+
avgPrefix: '$',
|
|
2258
|
+
avgSuffix: '',
|
|
2259
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
2260
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
|
|
2261
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
2262
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2263
|
+
valueType: MeasureValueType.CURRENCY,
|
|
2264
|
+
decimalPlaces: 2,
|
|
2265
|
+
useCompactNotation: false,
|
|
2266
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2267
|
+
tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
|
|
2268
|
+
formulaDisplay: 'NC CM3 ÷ NC Order Count',
|
|
2269
|
+
formula: 'nc_cm3 / nc_order_count',
|
|
2270
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
|
|
2271
|
+
},
|
|
2272
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
|
|
2273
|
+
priority: 26,
|
|
2274
|
+
title: 'RC CM2 Per Order',
|
|
2275
|
+
shortTitle: 'RC CM2/Order',
|
|
2276
|
+
description: 'Average CM2 per returning customer order.',
|
|
2277
|
+
sumPrefix: '$',
|
|
2278
|
+
sumSuffix: '',
|
|
2279
|
+
avgPrefix: '$',
|
|
2280
|
+
avgSuffix: '',
|
|
2281
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
2282
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
|
|
2283
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
2284
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2285
|
+
valueType: MeasureValueType.CURRENCY,
|
|
2286
|
+
decimalPlaces: 2,
|
|
2287
|
+
useCompactNotation: false,
|
|
2288
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2289
|
+
tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
|
|
2290
|
+
formulaDisplay: 'RC CM2 ÷ RC Order Count',
|
|
2291
|
+
formula: 'rc_cm2 / rc_order_count',
|
|
2292
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
|
|
2293
|
+
},
|
|
2294
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER]: {
|
|
2295
|
+
priority: 27,
|
|
2296
|
+
title: 'RC CM3 Per Order',
|
|
2297
|
+
shortTitle: 'RC CM3/Order',
|
|
2298
|
+
description: 'Average CM3 per returning customer order.',
|
|
2299
|
+
sumPrefix: '$',
|
|
2300
|
+
sumSuffix: '',
|
|
2301
|
+
avgPrefix: '$',
|
|
2302
|
+
avgSuffix: '',
|
|
2303
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
2304
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
|
|
2305
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
2306
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
|
|
2307
|
+
valueType: MeasureValueType.CURRENCY,
|
|
2308
|
+
decimalPlaces: 2,
|
|
2309
|
+
useCompactNotation: false,
|
|
2310
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
2311
|
+
tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
|
|
2312
|
+
formulaDisplay: 'RC CM3 ÷ RC Order Count',
|
|
2313
|
+
formula: 'rc_cm3 / rc_order_count',
|
|
2314
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
|
|
2315
|
+
},
|
|
1846
2316
|
[MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
|
|
1847
2317
|
priority: 6,
|
|
1848
2318
|
title: 'Avg Orders Per Customer',
|
|
@@ -4046,6 +4516,204 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4046
4516
|
formula: 'rc_net_sales / spend',
|
|
4047
4517
|
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
|
|
4048
4518
|
},
|
|
4519
|
+
[MEASURE.ORDERS_CM1_ROAS]: {
|
|
4520
|
+
priority: 51,
|
|
4521
|
+
title: 'CM1 ROAS',
|
|
4522
|
+
shortTitle: 'CM1 ROAS',
|
|
4523
|
+
description: 'CM1 (Gross Margin) divided by Total Ad Spend.',
|
|
4524
|
+
sumPrefix: '',
|
|
4525
|
+
sumSuffix: 'x',
|
|
4526
|
+
avgPrefix: '',
|
|
4527
|
+
avgSuffix: 'x',
|
|
4528
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4529
|
+
measure: MEASURE.ORDERS_CM1_ROAS,
|
|
4530
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4531
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4532
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4533
|
+
decimalPlaces: 2,
|
|
4534
|
+
useCompactNotation: false,
|
|
4535
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4536
|
+
tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
|
|
4537
|
+
formulaDisplay: 'CM1 ÷ Total Ad Spend',
|
|
4538
|
+
formula: 'cm1 / spend',
|
|
4539
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4540
|
+
},
|
|
4541
|
+
[MEASURE.ORDERS_CM2_ROAS]: {
|
|
4542
|
+
priority: 52,
|
|
4543
|
+
title: 'CM2 ROAS',
|
|
4544
|
+
shortTitle: 'CM2 ROAS',
|
|
4545
|
+
description: 'CM2 divided by Total Ad Spend.',
|
|
4546
|
+
sumPrefix: '',
|
|
4547
|
+
sumSuffix: 'x',
|
|
4548
|
+
avgPrefix: '',
|
|
4549
|
+
avgSuffix: 'x',
|
|
4550
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4551
|
+
measure: MEASURE.ORDERS_CM2_ROAS,
|
|
4552
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4553
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4554
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4555
|
+
decimalPlaces: 2,
|
|
4556
|
+
useCompactNotation: false,
|
|
4557
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4558
|
+
tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
|
|
4559
|
+
formulaDisplay: 'CM2 ÷ Total Ad Spend',
|
|
4560
|
+
formula: 'cm2 / spend',
|
|
4561
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4562
|
+
},
|
|
4563
|
+
[MEASURE.ORDERS_CM3_ROAS]: {
|
|
4564
|
+
priority: 53,
|
|
4565
|
+
title: 'CM3 ROAS',
|
|
4566
|
+
shortTitle: 'CM3 ROAS',
|
|
4567
|
+
description: 'CM3 divided by Total Ad Spend.',
|
|
4568
|
+
sumPrefix: '',
|
|
4569
|
+
sumSuffix: 'x',
|
|
4570
|
+
avgPrefix: '',
|
|
4571
|
+
avgSuffix: 'x',
|
|
4572
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4573
|
+
measure: MEASURE.ORDERS_CM3_ROAS,
|
|
4574
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4575
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4576
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4577
|
+
decimalPlaces: 2,
|
|
4578
|
+
useCompactNotation: false,
|
|
4579
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4580
|
+
tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
|
|
4581
|
+
formulaDisplay: 'CM3 ÷ Total Ad Spend',
|
|
4582
|
+
formula: 'cm3 / spend',
|
|
4583
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_TOTAL_ROAS],
|
|
4584
|
+
},
|
|
4585
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS]: {
|
|
4586
|
+
priority: 54,
|
|
4587
|
+
title: 'NC CM1 ROAS',
|
|
4588
|
+
shortTitle: 'NC CM1 ROAS',
|
|
4589
|
+
description: 'New Customer CM1 (Gross Margin) divided by Ad Spend.',
|
|
4590
|
+
sumPrefix: '',
|
|
4591
|
+
sumSuffix: 'x',
|
|
4592
|
+
avgPrefix: '',
|
|
4593
|
+
avgSuffix: 'x',
|
|
4594
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4595
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS,
|
|
4596
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4597
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4598
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4599
|
+
decimalPlaces: 2,
|
|
4600
|
+
useCompactNotation: false,
|
|
4601
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4602
|
+
tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
|
|
4603
|
+
formulaDisplay: 'NC CM1 ÷ Ad Spend',
|
|
4604
|
+
formula: 'nc_cm1 / spend',
|
|
4605
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
|
|
4606
|
+
},
|
|
4607
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS]: {
|
|
4608
|
+
priority: 55,
|
|
4609
|
+
title: 'NC CM2 ROAS',
|
|
4610
|
+
shortTitle: 'NC CM2 ROAS',
|
|
4611
|
+
description: 'New Customer CM2 divided by Ad Spend.',
|
|
4612
|
+
sumPrefix: '',
|
|
4613
|
+
sumSuffix: 'x',
|
|
4614
|
+
avgPrefix: '',
|
|
4615
|
+
avgSuffix: 'x',
|
|
4616
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4617
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS,
|
|
4618
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4619
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4620
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4621
|
+
decimalPlaces: 2,
|
|
4622
|
+
useCompactNotation: false,
|
|
4623
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4624
|
+
tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
|
|
4625
|
+
formulaDisplay: 'NC CM2 ÷ Ad Spend',
|
|
4626
|
+
formula: 'nc_cm2 / spend',
|
|
4627
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
|
|
4628
|
+
},
|
|
4629
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS]: {
|
|
4630
|
+
priority: 56,
|
|
4631
|
+
title: 'NC CM3 ROAS',
|
|
4632
|
+
shortTitle: 'NC CM3 ROAS',
|
|
4633
|
+
description: 'New Customer CM3 divided by Ad Spend.',
|
|
4634
|
+
sumPrefix: '',
|
|
4635
|
+
sumSuffix: 'x',
|
|
4636
|
+
avgPrefix: '',
|
|
4637
|
+
avgSuffix: 'x',
|
|
4638
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4639
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS,
|
|
4640
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4641
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4642
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4643
|
+
decimalPlaces: 2,
|
|
4644
|
+
useCompactNotation: false,
|
|
4645
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4646
|
+
tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
|
|
4647
|
+
formulaDisplay: 'NC CM3 ÷ Ad Spend',
|
|
4648
|
+
formula: 'nc_cm3 / spend',
|
|
4649
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS],
|
|
4650
|
+
},
|
|
4651
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS]: {
|
|
4652
|
+
priority: 57,
|
|
4653
|
+
title: 'RC CM1 ROAS',
|
|
4654
|
+
shortTitle: 'RC CM1 ROAS',
|
|
4655
|
+
description: 'Returning Customer CM1 (Gross Margin) divided by Ad Spend.',
|
|
4656
|
+
sumPrefix: '',
|
|
4657
|
+
sumSuffix: 'x',
|
|
4658
|
+
avgPrefix: '',
|
|
4659
|
+
avgSuffix: 'x',
|
|
4660
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4661
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS,
|
|
4662
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4663
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4664
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4665
|
+
decimalPlaces: 2,
|
|
4666
|
+
useCompactNotation: false,
|
|
4667
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4668
|
+
tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
|
|
4669
|
+
formulaDisplay: 'RC CM1 ÷ Ad Spend',
|
|
4670
|
+
formula: 'rc_cm1 / spend',
|
|
4671
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
|
|
4672
|
+
},
|
|
4673
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS]: {
|
|
4674
|
+
priority: 58,
|
|
4675
|
+
title: 'RC CM2 ROAS',
|
|
4676
|
+
shortTitle: 'RC CM2 ROAS',
|
|
4677
|
+
description: 'Returning Customer CM2 divided by Ad Spend.',
|
|
4678
|
+
sumPrefix: '',
|
|
4679
|
+
sumSuffix: 'x',
|
|
4680
|
+
avgPrefix: '',
|
|
4681
|
+
avgSuffix: 'x',
|
|
4682
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4683
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS,
|
|
4684
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4685
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4686
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4687
|
+
decimalPlaces: 2,
|
|
4688
|
+
useCompactNotation: false,
|
|
4689
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4690
|
+
tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
|
|
4691
|
+
formulaDisplay: 'RC CM2 ÷ Ad Spend',
|
|
4692
|
+
formula: 'rc_cm2 / spend',
|
|
4693
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
|
|
4694
|
+
},
|
|
4695
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS]: {
|
|
4696
|
+
priority: 59,
|
|
4697
|
+
title: 'RC CM3 ROAS',
|
|
4698
|
+
shortTitle: 'RC CM3 ROAS',
|
|
4699
|
+
description: 'Returning Customer CM3 divided by Ad Spend.',
|
|
4700
|
+
sumPrefix: '',
|
|
4701
|
+
sumSuffix: 'x',
|
|
4702
|
+
avgPrefix: '',
|
|
4703
|
+
avgSuffix: 'x',
|
|
4704
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4705
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS,
|
|
4706
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4707
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4708
|
+
valueType: MeasureValueType.MULTIPLIER,
|
|
4709
|
+
decimalPlaces: 2,
|
|
4710
|
+
useCompactNotation: false,
|
|
4711
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4712
|
+
tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
|
|
4713
|
+
formulaDisplay: 'RC CM3 ÷ Ad Spend',
|
|
4714
|
+
formula: 'rc_cm3 / spend',
|
|
4715
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS],
|
|
4716
|
+
},
|
|
4049
4717
|
[MEASURE.ORDERS_TOTAL_MER]: {
|
|
4050
4718
|
priority: 31,
|
|
4051
4719
|
title: 'Marketing Efficiency Ratio',
|
|
@@ -4246,6 +4914,204 @@ export const ORDERS_MEASURES_MAP = {
|
|
|
4246
4914
|
formula: '(spend / rc_net_sales) * 100',
|
|
4247
4915
|
relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
|
|
4248
4916
|
},
|
|
4917
|
+
[MEASURE.ORDERS_CM1_MER]: {
|
|
4918
|
+
priority: 61,
|
|
4919
|
+
title: 'CM1 MER',
|
|
4920
|
+
shortTitle: 'CM1 MER',
|
|
4921
|
+
description: 'Marketing Efficiency Ratio using CM1 (Gross Margin).',
|
|
4922
|
+
sumPrefix: '',
|
|
4923
|
+
sumSuffix: '%',
|
|
4924
|
+
avgPrefix: '',
|
|
4925
|
+
avgSuffix: '%',
|
|
4926
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4927
|
+
measure: MEASURE.ORDERS_CM1_MER,
|
|
4928
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4929
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4930
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
4931
|
+
decimalPlaces: 2,
|
|
4932
|
+
useCompactNotation: false,
|
|
4933
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4934
|
+
tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
|
|
4935
|
+
formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
|
|
4936
|
+
formula: '(spend / cm1) * 100',
|
|
4937
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
4938
|
+
},
|
|
4939
|
+
[MEASURE.ORDERS_CM2_MER]: {
|
|
4940
|
+
priority: 62,
|
|
4941
|
+
title: 'CM2 MER',
|
|
4942
|
+
shortTitle: 'CM2 MER',
|
|
4943
|
+
description: 'Marketing Efficiency Ratio using CM2.',
|
|
4944
|
+
sumPrefix: '',
|
|
4945
|
+
sumSuffix: '%',
|
|
4946
|
+
avgPrefix: '',
|
|
4947
|
+
avgSuffix: '%',
|
|
4948
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4949
|
+
measure: MEASURE.ORDERS_CM2_MER,
|
|
4950
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4951
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4952
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
4953
|
+
decimalPlaces: 2,
|
|
4954
|
+
useCompactNotation: false,
|
|
4955
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4956
|
+
tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
|
|
4957
|
+
formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
|
|
4958
|
+
formula: '(spend / cm2) * 100',
|
|
4959
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
4960
|
+
},
|
|
4961
|
+
[MEASURE.ORDERS_CM3_MER]: {
|
|
4962
|
+
priority: 63,
|
|
4963
|
+
title: 'CM3 MER',
|
|
4964
|
+
shortTitle: 'CM3 MER',
|
|
4965
|
+
description: 'Marketing Efficiency Ratio using CM3.',
|
|
4966
|
+
sumPrefix: '',
|
|
4967
|
+
sumSuffix: '%',
|
|
4968
|
+
avgPrefix: '',
|
|
4969
|
+
avgSuffix: '%',
|
|
4970
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4971
|
+
measure: MEASURE.ORDERS_CM3_MER,
|
|
4972
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4973
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4974
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
4975
|
+
decimalPlaces: 2,
|
|
4976
|
+
useCompactNotation: false,
|
|
4977
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
4978
|
+
tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
|
|
4979
|
+
formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
|
|
4980
|
+
formula: '(spend / cm3) * 100',
|
|
4981
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_TOTAL_MER],
|
|
4982
|
+
},
|
|
4983
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER]: {
|
|
4984
|
+
priority: 64,
|
|
4985
|
+
title: 'NC CM1 MER',
|
|
4986
|
+
shortTitle: 'NC CM1 MER',
|
|
4987
|
+
description: 'Marketing Efficiency Ratio using New Customer CM1.',
|
|
4988
|
+
sumPrefix: '',
|
|
4989
|
+
sumSuffix: '%',
|
|
4990
|
+
avgPrefix: '',
|
|
4991
|
+
avgSuffix: '%',
|
|
4992
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
4993
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER,
|
|
4994
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
4995
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
4996
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
4997
|
+
decimalPlaces: 2,
|
|
4998
|
+
useCompactNotation: false,
|
|
4999
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5000
|
+
tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
|
|
5001
|
+
formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
|
|
5002
|
+
formula: '(spend / nc_cm1) * 100',
|
|
5003
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
|
|
5004
|
+
},
|
|
5005
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER]: {
|
|
5006
|
+
priority: 65,
|
|
5007
|
+
title: 'NC CM2 MER',
|
|
5008
|
+
shortTitle: 'NC CM2 MER',
|
|
5009
|
+
description: 'Marketing Efficiency Ratio using New Customer CM2.',
|
|
5010
|
+
sumPrefix: '',
|
|
5011
|
+
sumSuffix: '%',
|
|
5012
|
+
avgPrefix: '',
|
|
5013
|
+
avgSuffix: '%',
|
|
5014
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
5015
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER,
|
|
5016
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
5017
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5018
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
5019
|
+
decimalPlaces: 2,
|
|
5020
|
+
useCompactNotation: false,
|
|
5021
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5022
|
+
tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
|
|
5023
|
+
formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
|
|
5024
|
+
formula: '(spend / nc_cm2) * 100',
|
|
5025
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
|
|
5026
|
+
},
|
|
5027
|
+
[MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER]: {
|
|
5028
|
+
priority: 66,
|
|
5029
|
+
title: 'NC CM3 MER',
|
|
5030
|
+
shortTitle: 'NC CM3 MER',
|
|
5031
|
+
description: 'Marketing Efficiency Ratio using New Customer CM3.',
|
|
5032
|
+
sumPrefix: '',
|
|
5033
|
+
sumSuffix: '%',
|
|
5034
|
+
avgPrefix: '',
|
|
5035
|
+
avgSuffix: '%',
|
|
5036
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
5037
|
+
measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER,
|
|
5038
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
5039
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5040
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
5041
|
+
decimalPlaces: 2,
|
|
5042
|
+
useCompactNotation: false,
|
|
5043
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5044
|
+
tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
|
|
5045
|
+
formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
|
|
5046
|
+
formula: '(spend / nc_cm3) * 100',
|
|
5047
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER],
|
|
5048
|
+
},
|
|
5049
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER]: {
|
|
5050
|
+
priority: 67,
|
|
5051
|
+
title: 'RC CM1 MER',
|
|
5052
|
+
shortTitle: 'RC CM1 MER',
|
|
5053
|
+
description: 'Marketing Efficiency Ratio using Returning Customer CM1.',
|
|
5054
|
+
sumPrefix: '',
|
|
5055
|
+
sumSuffix: '%',
|
|
5056
|
+
avgPrefix: '',
|
|
5057
|
+
avgSuffix: '%',
|
|
5058
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
5059
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER,
|
|
5060
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
5061
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5062
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
5063
|
+
decimalPlaces: 2,
|
|
5064
|
+
useCompactNotation: false,
|
|
5065
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5066
|
+
tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
|
|
5067
|
+
formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
|
|
5068
|
+
formula: '(spend / rc_cm1) * 100',
|
|
5069
|
+
relatedMeasures: [MEASURE.ORDERS_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
|
|
5070
|
+
},
|
|
5071
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER]: {
|
|
5072
|
+
priority: 68,
|
|
5073
|
+
title: 'RC CM2 MER',
|
|
5074
|
+
shortTitle: 'RC CM2 MER',
|
|
5075
|
+
description: 'Marketing Efficiency Ratio using Returning Customer CM2.',
|
|
5076
|
+
sumPrefix: '',
|
|
5077
|
+
sumSuffix: '%',
|
|
5078
|
+
avgPrefix: '',
|
|
5079
|
+
avgSuffix: '%',
|
|
5080
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
5081
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER,
|
|
5082
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
5083
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5084
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
5085
|
+
decimalPlaces: 2,
|
|
5086
|
+
useCompactNotation: false,
|
|
5087
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5088
|
+
tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
|
|
5089
|
+
formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
|
|
5090
|
+
formula: '(spend / rc_cm2) * 100',
|
|
5091
|
+
relatedMeasures: [MEASURE.ORDERS_CM2_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
|
|
5092
|
+
},
|
|
5093
|
+
[MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER]: {
|
|
5094
|
+
priority: 69,
|
|
5095
|
+
title: 'RC CM3 MER',
|
|
5096
|
+
shortTitle: 'RC CM3 MER',
|
|
5097
|
+
description: 'Marketing Efficiency Ratio using Returning Customer CM3.',
|
|
5098
|
+
sumPrefix: '',
|
|
5099
|
+
sumSuffix: '%',
|
|
5100
|
+
avgPrefix: '',
|
|
5101
|
+
avgSuffix: '%',
|
|
5102
|
+
icon: MEASURE_ICON.SHOPIFY,
|
|
5103
|
+
measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER,
|
|
5104
|
+
category: MEASURE_CATEGORY.ORDERS,
|
|
5105
|
+
subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
|
|
5106
|
+
valueType: MeasureValueType.PERCENTAGE,
|
|
5107
|
+
decimalPlaces: 2,
|
|
5108
|
+
useCompactNotation: false,
|
|
5109
|
+
applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
|
|
5110
|
+
tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
|
|
5111
|
+
formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
|
|
5112
|
+
formula: '(spend / rc_cm3) * 100',
|
|
5113
|
+
relatedMeasures: [MEASURE.ORDERS_CM3_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER],
|
|
5114
|
+
},
|
|
4249
5115
|
[MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
|
|
4250
5116
|
priority: 61,
|
|
4251
5117
|
title: 'Ad Spend % of Gross Sales',
|