@adtrackify/at-tracking-event-types 4.48.0 → 4.50.0

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Files changed (19) hide show
  1. package/dist/cjs/__tests__/measure-alias-map.spec.js +34 -2
  2. package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +866 -0
  4. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measure-alias-map.js +32 -3
  6. package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
  7. package/dist/cjs/types/api/measures/measures.d.ts +6 -0
  8. package/dist/cjs/types/api/measures/measures.js +6 -0
  9. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  10. package/dist/esm/__tests__/measure-alias-map.spec.js +34 -2
  11. package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
  12. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +866 -0
  13. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  14. package/dist/esm/types/api/measures/measure-alias-map.js +32 -3
  15. package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
  16. package/dist/esm/types/api/measures/measures.d.ts +6 -0
  17. package/dist/esm/types/api/measures/measures.js +6 -0
  18. package/dist/esm/types/api/measures/measures.js.map +1 -1
  19. package/package.json +110 -110
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -10,6 +10,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_COUNT]: {
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  priority: 1,
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  title: 'Orders',
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+ shortTitle: 'Orders',
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  description: 'The number of orders.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -149,6 +150,7 @@ exports.ORDERS_MEASURES_MAP = {
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  [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER]: {
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  priority: 3,
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  title: 'Units Per Order',
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+ shortTitle: 'Units/Order',
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  description: 'Average units per order.',
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  sumPrefix: '',
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  sumSuffix: '',
@@ -1401,9 +1403,136 @@ exports.ORDERS_MEASURES_MAP = {
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  formula: 'total_discounts / order_count',
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  relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_GROSS_AOV],
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  },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS]: {
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+ priority: 15,
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+ title: 'NC Discount Amount',
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+ shortTitle: 'NC Discounts',
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+ description: 'Total discount amount for new customers.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total dollar value of discounts applied to new customer orders.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE]: {
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+ priority: 16,
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+ title: 'NC Discount Rate',
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+ description: 'Discounts as percentage of new customer gross revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'New customer discounts as a percentage of new customer gross revenue.',
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+ formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
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+ formula: 'nc_discounts / nc_gross_revenue * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER]: {
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+ priority: 17,
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+ title: 'NC Discount Per Order',
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+ shortTitle: 'NC Discount/Order',
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+ description: 'Average discount per new customer order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average discount dollar value applied per new customer order.',
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+ formulaDisplay: 'NC Discounts ÷ NC Order Count',
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+ formula: 'nc_discounts / nc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS]: {
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+ priority: 18,
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+ title: 'RC Discount Amount',
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+ shortTitle: 'RC Discounts',
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+ description: 'Total discount amount for returning customers.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total dollar value of discounts applied to returning customer orders.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_AMOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE]: {
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+ priority: 19,
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+ title: 'RC Discount Rate',
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+ description: 'Discounts as percentage of returning customer gross revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_RATE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Returning customer discounts as a percentage of returning customer gross revenue.',
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+ formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
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+ formula: 'rc_discounts / rc_gross_revenue * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_RATE],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER]: {
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+ priority: 20,
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+ title: 'RC Discount Per Order',
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+ shortTitle: 'RC Discount/Order',
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+ description: 'Average discount per returning customer order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average discount dollar value applied per returning customer order.',
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+ formulaDisplay: 'RC Discounts ÷ RC Order Count',
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+ formula: 'rc_discounts / rc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_PER_ORDER],
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+ },
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  [measures_js_1.MEASURE.ORDERS_SHIPPING]: {
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  priority: 31,
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  title: 'Shipping Revenue',
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+ shortTitle: 'Shipping',
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  description: 'Total shipping revenue.',
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  sumPrefix: '$',
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  sumSuffix: '',
@@ -1487,9 +1616,136 @@ exports.ORDERS_MEASURES_MAP = {
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  formula: 'total_shipping / order_count',
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  relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
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  },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING]: {
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+ priority: 34,
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+ title: 'NC Shipping Revenue',
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+ shortTitle: 'NC Shipping',
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+ description: 'Total shipping revenue from new customers.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total shipping fees collected from new customer orders.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE]: {
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+ priority: 35,
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+ title: 'NC Shipping Rate',
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+ description: 'Shipping as percentage of new customer total revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'New customer shipping revenue as a percentage of new customer total revenue.',
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+ formulaDisplay: 'NC Shipping ÷ NC Total Revenue × 100',
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+ formula: 'nc_shipping / nc_total_revenue * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER]: {
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+ priority: 36,
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+ title: 'NC Shipping Per Order',
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+ shortTitle: 'NC Shipping/Order',
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+ description: 'Average shipping per new customer order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average shipping fee collected per new customer order.',
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+ formulaDisplay: 'NC Shipping ÷ NC Order Count',
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+ formula: 'nc_shipping / nc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING]: {
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+ priority: 37,
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+ title: 'RC Shipping Revenue',
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+ shortTitle: 'RC Shipping',
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+ description: 'Total shipping revenue from returning customers.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Total shipping fees collected from returning customer orders.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER],
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+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE]: {
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+ priority: 38,
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+ title: 'RC Shipping Rate',
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+ description: 'Shipping as percentage of returning customer total revenue.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_RATE,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Returning customer shipping revenue as a percentage of returning customer total revenue.',
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+ formulaDisplay: 'RC Shipping ÷ RC Total Revenue × 100',
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+ formula: 'rc_shipping / rc_total_revenue * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_RATE],
1722
+ },
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+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER]: {
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+ priority: 39,
1725
+ title: 'RC Shipping Per Order',
1726
+ shortTitle: 'RC Shipping/Order',
1727
+ description: 'Average shipping per returning customer order.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
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+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING_PER_ORDER,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1736
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'Average shipping fee collected per returning customer order.',
1741
+ formulaDisplay: 'RC Shipping ÷ RC Order Count',
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+ formula: 'rc_shipping / rc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_SHIPPING, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_SHIPPING_PER_ORDER],
1744
+ },
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  [measures_js_1.MEASURE.ORDERS_TAX]: {
1491
1746
  priority: 41,
1492
1747
  title: 'Tax Collected',
1748
+ shortTitle: 'Tax',
1493
1749
  description: 'Total tax collected.',
1494
1750
  sumPrefix: '$',
1495
1751
  sumSuffix: '',
@@ -1572,6 +1828,132 @@ exports.ORDERS_MEASURES_MAP = {
1572
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  formula: 'total_tax / order_count',
1573
1829
  relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
1574
1830
  },
1831
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX]: {
1832
+ priority: 44,
1833
+ title: 'NC Tax Collected',
1834
+ shortTitle: 'NC Tax',
1835
+ description: 'Total tax collected from new customers.',
1836
+ sumPrefix: '$',
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+ sumSuffix: '',
1838
+ avgPrefix: '$',
1839
+ avgSuffix: '',
1840
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1841
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX,
1842
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1843
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1844
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1845
+ decimalPlaces: 2,
1846
+ useCompactNotation: true,
1847
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1848
+ tooltip: 'Total tax collected from new customer orders.',
1849
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
1850
+ },
1851
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE]: {
1852
+ priority: 45,
1853
+ title: 'NC Tax Rate',
1854
+ description: 'Tax as percentage of new customer total revenue.',
1855
+ sumPrefix: '',
1856
+ sumSuffix: '%',
1857
+ avgPrefix: '',
1858
+ avgSuffix: '%',
1859
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1860
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE,
1861
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1862
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1863
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1864
+ decimalPlaces: 2,
1865
+ useCompactNotation: false,
1866
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1867
+ tooltip: 'New customer tax as a percentage of new customer total revenue.',
1868
+ formulaDisplay: 'NC Tax ÷ NC Total Revenue × 100',
1869
+ formula: 'nc_tax / nc_total_revenue * 100',
1870
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE],
1871
+ },
1872
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER]: {
1873
+ priority: 46,
1874
+ title: 'NC Tax Per Order',
1875
+ shortTitle: 'NC Tax/Order',
1876
+ description: 'Average tax per new customer order.',
1877
+ sumPrefix: '$',
1878
+ sumSuffix: '',
1879
+ avgPrefix: '$',
1880
+ avgSuffix: '',
1881
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1882
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER,
1883
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1884
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1885
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1886
+ decimalPlaces: 2,
1887
+ useCompactNotation: false,
1888
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1889
+ tooltip: 'Average tax amount collected per new customer order.',
1890
+ formulaDisplay: 'NC Tax ÷ NC Order Count',
1891
+ formula: 'nc_tax / nc_order_count',
1892
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
1893
+ },
1894
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX]: {
1895
+ priority: 47,
1896
+ title: 'RC Tax Collected',
1897
+ shortTitle: 'RC Tax',
1898
+ description: 'Total tax collected from returning customers.',
1899
+ sumPrefix: '$',
1900
+ sumSuffix: '',
1901
+ avgPrefix: '$',
1902
+ avgSuffix: '',
1903
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1904
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX,
1905
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1906
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1907
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1908
+ decimalPlaces: 2,
1909
+ useCompactNotation: true,
1910
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1911
+ tooltip: 'Total tax collected from returning customer orders.',
1912
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER],
1913
+ },
1914
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE]: {
1915
+ priority: 48,
1916
+ title: 'RC Tax Rate',
1917
+ description: 'Tax as percentage of returning customer total revenue.',
1918
+ sumPrefix: '',
1919
+ sumSuffix: '%',
1920
+ avgPrefix: '',
1921
+ avgSuffix: '%',
1922
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1923
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_RATE,
1924
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1925
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1926
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1927
+ decimalPlaces: 2,
1928
+ useCompactNotation: false,
1929
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1930
+ tooltip: 'Returning customer tax as a percentage of returning customer total revenue.',
1931
+ formulaDisplay: 'RC Tax ÷ RC Total Revenue × 100',
1932
+ formula: 'rc_tax / rc_total_revenue * 100',
1933
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_RATE],
1934
+ },
1935
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER]: {
1936
+ priority: 49,
1937
+ title: 'RC Tax Per Order',
1938
+ shortTitle: 'RC Tax/Order',
1939
+ description: 'Average tax per returning customer order.',
1940
+ sumPrefix: '$',
1941
+ sumSuffix: '',
1942
+ avgPrefix: '$',
1943
+ avgSuffix: '',
1944
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
1945
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX_PER_ORDER,
1946
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1947
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1948
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1949
+ decimalPlaces: 2,
1950
+ useCompactNotation: false,
1951
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
1952
+ tooltip: 'Average tax amount collected per returning customer order.',
1953
+ formulaDisplay: 'RC Tax ÷ RC Order Count',
1954
+ formula: 'rc_tax / rc_order_count',
1955
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TAX, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TAX_PER_ORDER],
1956
+ },
1575
1957
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_PERCENT]: {
1576
1958
  priority: 31,
1577
1959
  title: 'New Customer %',
@@ -1846,6 +2228,94 @@ exports.ORDERS_MEASURES_MAP = {
1846
2228
  formula: 'cm3 / order_count',
1847
2229
  relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER],
1848
2230
  },
2231
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER]: {
2232
+ priority: 16,
2233
+ title: 'NC CM2 Per Order',
2234
+ shortTitle: 'NC CM2/Order',
2235
+ description: 'Average CM2 per new customer order.',
2236
+ sumPrefix: '$',
2237
+ sumSuffix: '',
2238
+ avgPrefix: '$',
2239
+ avgSuffix: '',
2240
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2241
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER,
2242
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2243
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2244
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2245
+ decimalPlaces: 2,
2246
+ useCompactNotation: false,
2247
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2248
+ tooltip: 'Average Contribution Margin 2 per new customer order, after deducting marketing costs.',
2249
+ formulaDisplay: 'NC CM2 ÷ NC Order Count',
2250
+ formula: 'nc_cm2 / nc_order_count',
2251
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER],
2252
+ },
2253
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER]: {
2254
+ priority: 17,
2255
+ title: 'NC CM3 Per Order',
2256
+ shortTitle: 'NC CM3/Order',
2257
+ description: 'Average CM3 per new customer order.',
2258
+ sumPrefix: '$',
2259
+ sumSuffix: '',
2260
+ avgPrefix: '$',
2261
+ avgSuffix: '',
2262
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2263
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_PER_ORDER,
2264
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2265
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2266
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2267
+ decimalPlaces: 2,
2268
+ useCompactNotation: false,
2269
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2270
+ tooltip: 'Average Contribution Margin 3 per new customer order, after all layered cost deductions.',
2271
+ formulaDisplay: 'NC CM3 ÷ NC Order Count',
2272
+ formula: 'nc_cm3 / nc_order_count',
2273
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_PER_ORDER],
2274
+ },
2275
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER]: {
2276
+ priority: 26,
2277
+ title: 'RC CM2 Per Order',
2278
+ shortTitle: 'RC CM2/Order',
2279
+ description: 'Average CM2 per returning customer order.',
2280
+ sumPrefix: '$',
2281
+ sumSuffix: '',
2282
+ avgPrefix: '$',
2283
+ avgSuffix: '',
2284
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2285
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER,
2286
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2287
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2288
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2289
+ decimalPlaces: 2,
2290
+ useCompactNotation: false,
2291
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2292
+ tooltip: 'Average Contribution Margin 2 per returning customer order, after deducting marketing costs.',
2293
+ formulaDisplay: 'RC CM2 ÷ RC Order Count',
2294
+ formula: 'rc_cm2 / rc_order_count',
2295
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER],
2296
+ },
2297
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER]: {
2298
+ priority: 27,
2299
+ title: 'RC CM3 Per Order',
2300
+ shortTitle: 'RC CM3/Order',
2301
+ description: 'Average CM3 per returning customer order.',
2302
+ sumPrefix: '$',
2303
+ sumSuffix: '',
2304
+ avgPrefix: '$',
2305
+ avgSuffix: '',
2306
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
2307
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PER_ORDER,
2308
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2309
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
2310
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2311
+ decimalPlaces: 2,
2312
+ useCompactNotation: false,
2313
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
2314
+ tooltip: 'Average Contribution Margin 3 per returning customer order, after all layered cost deductions.',
2315
+ formulaDisplay: 'RC CM3 ÷ RC Order Count',
2316
+ formula: 'rc_cm3 / rc_order_count',
2317
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PER_ORDER],
2318
+ },
1849
2319
  [measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
1850
2320
  priority: 6,
1851
2321
  title: 'Avg Orders Per Customer',
@@ -4049,6 +4519,204 @@ exports.ORDERS_MEASURES_MAP = {
4049
4519
  formula: 'rc_net_sales / spend',
4050
4520
  relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, measures_js_1.MEASURE.ORDERS_NET_ROAS],
4051
4521
  },
4522
+ [measures_js_1.MEASURE.ORDERS_CM1_ROAS]: {
4523
+ priority: 51,
4524
+ title: 'CM1 ROAS',
4525
+ shortTitle: 'CM1 ROAS',
4526
+ description: 'CM1 (Gross Margin) divided by Total Ad Spend.',
4527
+ sumPrefix: '',
4528
+ sumSuffix: 'x',
4529
+ avgPrefix: '',
4530
+ avgSuffix: 'x',
4531
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4532
+ measure: measures_js_1.MEASURE.ORDERS_CM1_ROAS,
4533
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4534
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4535
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4536
+ decimalPlaces: 2,
4537
+ useCompactNotation: false,
4538
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4539
+ tooltip: 'How much gross margin (CM1) you earn for every dollar spent on advertising.',
4540
+ formulaDisplay: 'CM1 ÷ Total Ad Spend',
4541
+ formula: 'cm1 / spend',
4542
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4543
+ },
4544
+ [measures_js_1.MEASURE.ORDERS_CM2_ROAS]: {
4545
+ priority: 52,
4546
+ title: 'CM2 ROAS',
4547
+ shortTitle: 'CM2 ROAS',
4548
+ description: 'CM2 divided by Total Ad Spend.',
4549
+ sumPrefix: '',
4550
+ sumSuffix: 'x',
4551
+ avgPrefix: '',
4552
+ avgSuffix: 'x',
4553
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4554
+ measure: measures_js_1.MEASURE.ORDERS_CM2_ROAS,
4555
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4556
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4557
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4558
+ decimalPlaces: 2,
4559
+ useCompactNotation: false,
4560
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4561
+ tooltip: 'How much contribution margin after marketing (CM2) you earn for every dollar spent on advertising.',
4562
+ formulaDisplay: 'CM2 ÷ Total Ad Spend',
4563
+ formula: 'cm2 / spend',
4564
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4565
+ },
4566
+ [measures_js_1.MEASURE.ORDERS_CM3_ROAS]: {
4567
+ priority: 53,
4568
+ title: 'CM3 ROAS',
4569
+ shortTitle: 'CM3 ROAS',
4570
+ description: 'CM3 divided by Total Ad Spend.',
4571
+ sumPrefix: '',
4572
+ sumSuffix: 'x',
4573
+ avgPrefix: '',
4574
+ avgSuffix: 'x',
4575
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4576
+ measure: measures_js_1.MEASURE.ORDERS_CM3_ROAS,
4577
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4578
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4579
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4580
+ decimalPlaces: 2,
4581
+ useCompactNotation: false,
4582
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4583
+ tooltip: 'How much contribution margin after all costs (CM3) you earn for every dollar spent on advertising.',
4584
+ formulaDisplay: 'CM3 ÷ Total Ad Spend',
4585
+ formula: 'cm3 / spend',
4586
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_TOTAL_ROAS],
4587
+ },
4588
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS]: {
4589
+ priority: 54,
4590
+ title: 'NC CM1 ROAS',
4591
+ shortTitle: 'NC CM1 ROAS',
4592
+ description: 'New Customer CM1 (Gross Margin) divided by Ad Spend.',
4593
+ sumPrefix: '',
4594
+ sumSuffix: 'x',
4595
+ avgPrefix: '',
4596
+ avgSuffix: 'x',
4597
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4598
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS,
4599
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4600
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4601
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4602
+ decimalPlaces: 2,
4603
+ useCompactNotation: false,
4604
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4605
+ tooltip: 'New customer gross margin (CM1) per dollar spent on advertising.',
4606
+ formulaDisplay: 'NC CM1 ÷ Ad Spend',
4607
+ formula: 'nc_cm1 / spend',
4608
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4609
+ },
4610
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS]: {
4611
+ priority: 55,
4612
+ title: 'NC CM2 ROAS',
4613
+ shortTitle: 'NC CM2 ROAS',
4614
+ description: 'New Customer CM2 divided by Ad Spend.',
4615
+ sumPrefix: '',
4616
+ sumSuffix: 'x',
4617
+ avgPrefix: '',
4618
+ avgSuffix: 'x',
4619
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4620
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS,
4621
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4622
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4623
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4624
+ decimalPlaces: 2,
4625
+ useCompactNotation: false,
4626
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4627
+ tooltip: 'New customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4628
+ formulaDisplay: 'NC CM2 ÷ Ad Spend',
4629
+ formula: 'nc_cm2 / spend',
4630
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS],
4631
+ },
4632
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS]: {
4633
+ priority: 56,
4634
+ title: 'NC CM3 ROAS',
4635
+ shortTitle: 'NC CM3 ROAS',
4636
+ description: 'New Customer CM3 divided by Ad Spend.',
4637
+ sumPrefix: '',
4638
+ sumSuffix: 'x',
4639
+ avgPrefix: '',
4640
+ avgSuffix: 'x',
4641
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4642
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_ROAS,
4643
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4644
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4645
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4646
+ decimalPlaces: 2,
4647
+ useCompactNotation: false,
4648
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4649
+ tooltip: 'New customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4650
+ formulaDisplay: 'NC CM3 ÷ Ad Spend',
4651
+ formula: 'nc_cm3 / spend',
4652
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_ROAS],
4653
+ },
4654
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS]: {
4655
+ priority: 57,
4656
+ title: 'RC CM1 ROAS',
4657
+ shortTitle: 'RC CM1 ROAS',
4658
+ description: 'Returning Customer CM1 (Gross Margin) divided by Ad Spend.',
4659
+ sumPrefix: '',
4660
+ sumSuffix: 'x',
4661
+ avgPrefix: '',
4662
+ avgSuffix: 'x',
4663
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4664
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS,
4665
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4666
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4667
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4668
+ decimalPlaces: 2,
4669
+ useCompactNotation: false,
4670
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4671
+ tooltip: 'Returning customer gross margin (CM1) per dollar spent on advertising.',
4672
+ formulaDisplay: 'RC CM1 ÷ Ad Spend',
4673
+ formula: 'rc_cm1 / spend',
4674
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4675
+ },
4676
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS]: {
4677
+ priority: 58,
4678
+ title: 'RC CM2 ROAS',
4679
+ shortTitle: 'RC CM2 ROAS',
4680
+ description: 'Returning Customer CM2 divided by Ad Spend.',
4681
+ sumPrefix: '',
4682
+ sumSuffix: 'x',
4683
+ avgPrefix: '',
4684
+ avgSuffix: 'x',
4685
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4686
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS,
4687
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4688
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4689
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4690
+ decimalPlaces: 2,
4691
+ useCompactNotation: false,
4692
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4693
+ tooltip: 'Returning customer contribution margin after marketing (CM2) per dollar spent on advertising.',
4694
+ formulaDisplay: 'RC CM2 ÷ Ad Spend',
4695
+ formula: 'rc_cm2 / spend',
4696
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS],
4697
+ },
4698
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS]: {
4699
+ priority: 59,
4700
+ title: 'RC CM3 ROAS',
4701
+ shortTitle: 'RC CM3 ROAS',
4702
+ description: 'Returning Customer CM3 divided by Ad Spend.',
4703
+ sumPrefix: '',
4704
+ sumSuffix: 'x',
4705
+ avgPrefix: '',
4706
+ avgSuffix: 'x',
4707
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4708
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_ROAS,
4709
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4710
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4711
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
4712
+ decimalPlaces: 2,
4713
+ useCompactNotation: false,
4714
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4715
+ tooltip: 'Returning customer contribution margin after all costs (CM3) per dollar spent on advertising.',
4716
+ formulaDisplay: 'RC CM3 ÷ Ad Spend',
4717
+ formula: 'rc_cm3 / spend',
4718
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_ROAS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_ROAS],
4719
+ },
4052
4720
  [measures_js_1.MEASURE.ORDERS_TOTAL_MER]: {
4053
4721
  priority: 31,
4054
4722
  title: 'Marketing Efficiency Ratio',
@@ -4249,6 +4917,204 @@ exports.ORDERS_MEASURES_MAP = {
4249
4917
  formula: '(spend / rc_net_sales) * 100',
4250
4918
  relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, measures_js_1.MEASURE.ORDERS_NET_MER],
4251
4919
  },
4920
+ [measures_js_1.MEASURE.ORDERS_CM1_MER]: {
4921
+ priority: 61,
4922
+ title: 'CM1 MER',
4923
+ shortTitle: 'CM1 MER',
4924
+ description: 'Marketing Efficiency Ratio using CM1 (Gross Margin).',
4925
+ sumPrefix: '',
4926
+ sumSuffix: '%',
4927
+ avgPrefix: '',
4928
+ avgSuffix: '%',
4929
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4930
+ measure: measures_js_1.MEASURE.ORDERS_CM1_MER,
4931
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4932
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4933
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4934
+ decimalPlaces: 2,
4935
+ useCompactNotation: false,
4936
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4937
+ tooltip: 'What percentage of your gross margin (CM1) is spent on advertising. Lower is better.',
4938
+ formulaDisplay: '(Total Ad Spend ÷ CM1) × 100',
4939
+ formula: '(spend / cm1) * 100',
4940
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
4941
+ },
4942
+ [measures_js_1.MEASURE.ORDERS_CM2_MER]: {
4943
+ priority: 62,
4944
+ title: 'CM2 MER',
4945
+ shortTitle: 'CM2 MER',
4946
+ description: 'Marketing Efficiency Ratio using CM2.',
4947
+ sumPrefix: '',
4948
+ sumSuffix: '%',
4949
+ avgPrefix: '',
4950
+ avgSuffix: '%',
4951
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4952
+ measure: measures_js_1.MEASURE.ORDERS_CM2_MER,
4953
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4954
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4955
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4956
+ decimalPlaces: 2,
4957
+ useCompactNotation: false,
4958
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4959
+ tooltip: 'What percentage of your contribution margin after marketing (CM2) is spent on advertising.',
4960
+ formulaDisplay: '(Total Ad Spend ÷ CM2) × 100',
4961
+ formula: '(spend / cm2) * 100',
4962
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
4963
+ },
4964
+ [measures_js_1.MEASURE.ORDERS_CM3_MER]: {
4965
+ priority: 63,
4966
+ title: 'CM3 MER',
4967
+ shortTitle: 'CM3 MER',
4968
+ description: 'Marketing Efficiency Ratio using CM3.',
4969
+ sumPrefix: '',
4970
+ sumSuffix: '%',
4971
+ avgPrefix: '',
4972
+ avgSuffix: '%',
4973
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4974
+ measure: measures_js_1.MEASURE.ORDERS_CM3_MER,
4975
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4976
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4977
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
4978
+ decimalPlaces: 2,
4979
+ useCompactNotation: false,
4980
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
4981
+ tooltip: 'What percentage of your contribution margin after all costs (CM3) is spent on advertising.',
4982
+ formulaDisplay: '(Total Ad Spend ÷ CM3) × 100',
4983
+ formula: '(spend / cm3) * 100',
4984
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_TOTAL_MER],
4985
+ },
4986
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER]: {
4987
+ priority: 64,
4988
+ title: 'NC CM1 MER',
4989
+ shortTitle: 'NC CM1 MER',
4990
+ description: 'Marketing Efficiency Ratio using New Customer CM1.',
4991
+ sumPrefix: '',
4992
+ sumSuffix: '%',
4993
+ avgPrefix: '',
4994
+ avgSuffix: '%',
4995
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
4996
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER,
4997
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
4998
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
4999
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5000
+ decimalPlaces: 2,
5001
+ useCompactNotation: false,
5002
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5003
+ tooltip: 'What percentage of new customer gross margin (CM1) is spent on advertising.',
5004
+ formulaDisplay: '(Ad Spend ÷ NC CM1) × 100',
5005
+ formula: '(spend / nc_cm1) * 100',
5006
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5007
+ },
5008
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER]: {
5009
+ priority: 65,
5010
+ title: 'NC CM2 MER',
5011
+ shortTitle: 'NC CM2 MER',
5012
+ description: 'Marketing Efficiency Ratio using New Customer CM2.',
5013
+ sumPrefix: '',
5014
+ sumSuffix: '%',
5015
+ avgPrefix: '',
5016
+ avgSuffix: '%',
5017
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5018
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER,
5019
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5020
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5021
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5022
+ decimalPlaces: 2,
5023
+ useCompactNotation: false,
5024
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5025
+ tooltip: 'What percentage of new customer contribution margin after marketing (CM2) is spent on advertising.',
5026
+ formulaDisplay: '(Ad Spend ÷ NC CM2) × 100',
5027
+ formula: '(spend / nc_cm2) * 100',
5028
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER],
5029
+ },
5030
+ [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER]: {
5031
+ priority: 66,
5032
+ title: 'NC CM3 MER',
5033
+ shortTitle: 'NC CM3 MER',
5034
+ description: 'Marketing Efficiency Ratio using New Customer CM3.',
5035
+ sumPrefix: '',
5036
+ sumSuffix: '%',
5037
+ avgPrefix: '',
5038
+ avgSuffix: '%',
5039
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5040
+ measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM3_MER,
5041
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5042
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5043
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5044
+ decimalPlaces: 2,
5045
+ useCompactNotation: false,
5046
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5047
+ tooltip: 'What percentage of new customer contribution margin after all costs (CM3) is spent on advertising.',
5048
+ formulaDisplay: '(Ad Spend ÷ NC CM3) × 100',
5049
+ formula: '(spend / nc_cm3) * 100',
5050
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_CM2_MER],
5051
+ },
5052
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER]: {
5053
+ priority: 67,
5054
+ title: 'RC CM1 MER',
5055
+ shortTitle: 'RC CM1 MER',
5056
+ description: 'Marketing Efficiency Ratio using Returning Customer CM1.',
5057
+ sumPrefix: '',
5058
+ sumSuffix: '%',
5059
+ avgPrefix: '',
5060
+ avgSuffix: '%',
5061
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5062
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER,
5063
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5064
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5065
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5066
+ decimalPlaces: 2,
5067
+ useCompactNotation: false,
5068
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5069
+ tooltip: 'What percentage of returning customer gross margin (CM1) is spent on advertising.',
5070
+ formulaDisplay: '(Ad Spend ÷ RC CM1) × 100',
5071
+ formula: '(spend / rc_cm1) * 100',
5072
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5073
+ },
5074
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER]: {
5075
+ priority: 68,
5076
+ title: 'RC CM2 MER',
5077
+ shortTitle: 'RC CM2 MER',
5078
+ description: 'Marketing Efficiency Ratio using Returning Customer CM2.',
5079
+ sumPrefix: '',
5080
+ sumSuffix: '%',
5081
+ avgPrefix: '',
5082
+ avgSuffix: '%',
5083
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5084
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER,
5085
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5086
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5087
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5088
+ decimalPlaces: 2,
5089
+ useCompactNotation: false,
5090
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5091
+ tooltip: 'What percentage of returning customer contribution margin after marketing (CM2) is spent on advertising.',
5092
+ formulaDisplay: '(Ad Spend ÷ RC CM2) × 100',
5093
+ formula: '(spend / rc_cm2) * 100',
5094
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER],
5095
+ },
5096
+ [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER]: {
5097
+ priority: 69,
5098
+ title: 'RC CM3 MER',
5099
+ shortTitle: 'RC CM3 MER',
5100
+ description: 'Marketing Efficiency Ratio using Returning Customer CM3.',
5101
+ sumPrefix: '',
5102
+ sumSuffix: '%',
5103
+ avgPrefix: '',
5104
+ avgSuffix: '%',
5105
+ icon: measure_icon_js_1.MEASURE_ICON.SHOPIFY,
5106
+ measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_MER,
5107
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
5108
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
5109
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
5110
+ decimalPlaces: 2,
5111
+ useCompactNotation: false,
5112
+ applicableContexts: measure_applicable_contexts_js_1.ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
5113
+ tooltip: 'What percentage of returning customer contribution margin after all costs (CM3) is spent on advertising.',
5114
+ formulaDisplay: '(Ad Spend ÷ RC CM3) × 100',
5115
+ formula: '(spend / rc_cm3) * 100',
5116
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_MER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_MER],
5117
+ },
4252
5118
  [measures_js_1.MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
4253
5119
  priority: 61,
4254
5120
  title: 'Ad Spend % of Gross Sales',