@adtrackify/at-tracking-event-types 4.46.0 → 4.48.0

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Files changed (41) hide show
  1. package/dist/cjs/__tests__/measure-alias-map.spec.js +4 -100
  2. package/dist/cjs/__tests__/measure-alias-map.spec.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +973 -8
  4. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/measure-definitions.js +6 -6
  6. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +1726 -371
  8. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/deprecated-measures.d.ts +41 -0
  10. package/dist/cjs/types/api/measures/deprecated-measures.js +41 -0
  11. package/dist/cjs/types/api/measures/deprecated-measures.js.map +1 -1
  12. package/dist/cjs/types/api/measures/index.d.ts +0 -1
  13. package/dist/cjs/types/api/measures/index.js +0 -1
  14. package/dist/cjs/types/api/measures/index.js.map +1 -1
  15. package/dist/cjs/types/api/measures/measure-alias-map.d.ts +4 -7
  16. package/dist/cjs/types/api/measures/measure-alias-map.js +91 -103
  17. package/dist/cjs/types/api/measures/measure-alias-map.js.map +1 -1
  18. package/dist/cjs/types/api/measures/measures.d.ts +97 -9
  19. package/dist/cjs/types/api/measures/measures.js +97 -9
  20. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  21. package/dist/esm/__tests__/measure-alias-map.spec.js +4 -100
  22. package/dist/esm/__tests__/measure-alias-map.spec.js.map +1 -1
  23. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +973 -8
  24. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  25. package/dist/esm/types/api/measures/definitions/measure-definitions.js +6 -6
  26. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  27. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +1726 -371
  28. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  29. package/dist/esm/types/api/measures/deprecated-measures.d.ts +41 -0
  30. package/dist/esm/types/api/measures/deprecated-measures.js +41 -0
  31. package/dist/esm/types/api/measures/deprecated-measures.js.map +1 -1
  32. package/dist/esm/types/api/measures/index.d.ts +0 -1
  33. package/dist/esm/types/api/measures/index.js +0 -1
  34. package/dist/esm/types/api/measures/index.js.map +1 -1
  35. package/dist/esm/types/api/measures/measure-alias-map.d.ts +4 -7
  36. package/dist/esm/types/api/measures/measure-alias-map.js +91 -103
  37. package/dist/esm/types/api/measures/measure-alias-map.js.map +1 -1
  38. package/dist/esm/types/api/measures/measures.d.ts +97 -9
  39. package/dist/esm/types/api/measures/measures.js +97 -9
  40. package/dist/esm/types/api/measures/measures.js.map +1 -1
  41. package/package.json +110 -110
package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js CHANGED
@@ -164,7 +164,53 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'What percentage of your revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
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  formulaDisplay: '(Total Ad Spend ÷ Total Revenue) × 100',
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  formula: '(spend / total_revenue) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_MER_NET, measures_js_1.MEASURE.CORE_MER_GROSS, measures_js_1.MEASURE.CORE_ROAS_TOTAL],
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+ },
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+ [measures_js_1.MEASURE.CORE_MER_NET]: {
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+ title: 'MER (Net Sales)',
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+ shortTitle: 'MER Net',
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+ description: 'Marketing Efficiency Ratio using Net Sales.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_MER_NET,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What percentage of net sales (after discounts and refunds) is spent on advertising.',
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+ formulaDisplay: '(Total Ad Spend ÷ Net Sales) × 100',
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+ formula: '(spend / net_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
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+ },
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+ [measures_js_1.MEASURE.CORE_MER_GROSS]: {
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+ title: 'MER (Gross Sales)',
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+ shortTitle: 'MER Gross',
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+ description: 'Marketing Efficiency Ratio using Gross Sales.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_MER_GROSS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What percentage of gross sales (before discounts and refunds) is spent on advertising.',
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+ formulaDisplay: '(Total Ad Spend ÷ Gross Sales) × 100',
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+ formula: '(spend / gross_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_MER_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
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  },
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  [measures_js_1.MEASURE.CORE_ROAS_TOTAL]: {
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  title: 'Return on Ad Spend',
@@ -186,7 +232,99 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
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  formulaDisplay: 'Total Revenue ÷ Total Ad Spend',
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  formula: 'total_revenue / spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_MER],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET, measures_js_1.MEASURE.CORE_CPA, measures_js_1.MEASURE.CORE_MER],
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+ },
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+ [measures_js_1.MEASURE.CORE_ROAS_GROSS]: {
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+ title: 'ROAS (Gross Sales)',
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+ shortTitle: 'ROAS Gross',
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+ description: 'Gross Sales divided by Total Ad Spend.',
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+ sumPrefix: '',
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+ sumSuffix: 'x',
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+ avgPrefix: '',
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+ avgSuffix: 'x',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_ROAS_GROSS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
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+ formulaDisplay: 'Gross Sales ÷ Total Ad Spend',
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+ formula: 'gross_sales / spend',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
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+ },
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+ [measures_js_1.MEASURE.CORE_ROAS_NET]: {
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+ title: 'ROAS (Net Sales)',
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+ shortTitle: 'ROAS Net',
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+ description: 'Net Sales divided by Total Ad Spend.',
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+ sumPrefix: '',
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+ sumSuffix: 'x',
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+ avgPrefix: '',
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+ avgSuffix: 'x',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_ROAS_NET,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
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+ formulaDisplay: 'Net Sales ÷ Total Ad Spend',
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+ formula: 'net_sales / spend',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_ROAS_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
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+ },
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+ [measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT]: {
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+ title: 'Ad Spend % of Gross Sales',
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+ shortTitle: 'Spend % Gross',
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+ description: 'The percentage of gross sales that were spent on ads.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What portion of your gross sales goes toward advertising costs. Lower is more efficient.',
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+ formulaDisplay: '(Ad Spend ÷ Gross Sales) × 100',
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+ formula: '(spend / gross_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT, measures_js_1.MEASURE.CORE_MER_GROSS],
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+ },
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+ [measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT]: {
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+ title: 'Ad Spend % of Net Sales',
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+ shortTitle: 'Spend % Net',
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+ description: 'The percentage of net sales that were spent on ads.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_SPEND_NET_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What portion of your net sales goes toward advertising costs. Lower is more efficient.',
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+ formulaDisplay: '(Ad Spend ÷ Net Sales) × 100',
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+ formula: '(spend / net_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_SPEND_GROSS_PERCENT, measures_js_1.MEASURE.CORE_MER_NET],
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  },
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  [measures_js_1.MEASURE.CORE_RAAD]: {
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  title: 'Revenue After Ad Spend',
@@ -207,7 +345,53 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'Revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
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  formulaDisplay: 'Total Revenue − Ad Spend',
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  formula: 'total_revenue - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
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+ },
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+ [measures_js_1.MEASURE.CORE_RAAD_GROSS]: {
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+ title: 'RAAD (Gross Sales)',
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+ shortTitle: 'RAAD Gross',
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+ description: 'Gross Sales minus Ad Spend.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_RAAD_GROSS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'Gross sales remaining after subtracting advertising costs.',
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+ formulaDisplay: 'Gross Sales − Ad Spend',
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+ formula: 'gross_sales - spend',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
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+ },
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+ [measures_js_1.MEASURE.CORE_RAAD_NET]: {
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+ title: 'RAAD (Net Sales)',
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+ shortTitle: 'RAAD Net',
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+ description: 'Net Sales minus Ad Spend.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_RAAD_NET,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'Net sales remaining after subtracting advertising costs. Most conservative RAAD calculation.',
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+ formulaDisplay: 'Net Sales − Ad Spend',
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+ formula: 'net_sales - spend',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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  },
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  [measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
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  title: 'RAAD % of Total Revenue',
@@ -228,7 +412,53 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'What percentage of total revenue remains after ad spend. Higher is better.',
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  formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
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  formula: '(raad / total_revenue) * 100',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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+ },
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+ [measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT]: {
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+ title: 'RAAD % of Gross Sales',
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+ shortTitle: 'RAAD % Gross',
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+ description: 'RAAD as a percentage of Gross Sales.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What percentage of gross sales remains after ad spend.',
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+ formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
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+ formula: '(raad_gross / gross_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
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+ },
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+ [measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT]: {
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+ title: 'RAAD % of Net Sales',
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+ shortTitle: 'RAAD % Net',
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+ description: 'RAAD as a percentage of Net Sales.',
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+ sumPrefix: '',
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+ sumSuffix: '%',
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+ avgPrefix: '',
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+ avgSuffix: '%',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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+ decimalPlaces: 2,
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+ useCompactNotation: false,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'What percentage of net sales remains after ad spend.',
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+ formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
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+ formula: '(raad_net / net_sales) * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
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  },
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  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
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  title: 'New Customer Revenue After Ad Spend',
@@ -249,7 +479,53 @@ exports.CORE_MEASURES_MAP = {
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  tooltip: 'Revenue from new customers minus the ad spend to acquire them.',
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  formulaDisplay: 'New Customer Revenue − Ad Spend',
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  formula: 'nc_revenue - spend',
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- relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT],
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET],
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+ },
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+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
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+ title: 'NC RAAD (Gross Sales)',
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+ shortTitle: 'NC RAAD Gross',
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+ description: 'New Customer Gross Sales minus Ad Spend.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
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+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
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+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ deprecated: true,
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+ hideFromUI: true,
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+ tooltip: 'Gross sales from new customers minus ad spend.',
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+ formulaDisplay: 'NC Gross Sales − Ad Spend',
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+ formula: 'nc_gross_sales - spend',
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+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET],
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+ },
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+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
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+ title: 'NC RAAD (Net Sales)',
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+ shortTitle: 'NC RAAD Net',
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+ description: 'New Customer Net Sales minus Ad Spend.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
515
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
516
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
517
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
518
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
519
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
520
+ decimalPlaces: 2,
521
+ useCompactNotation: true,
522
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
523
+ deprecated: true,
524
+ hideFromUI: true,
525
+ tooltip: 'Net sales from new customers minus ad spend. Most conservative NC RAAD calculation.',
526
+ formulaDisplay: 'NC Net Sales − Ad Spend',
527
+ formula: 'nc_net_sales - spend',
528
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS],
253
529
  },
254
530
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
255
531
  title: 'NC RAAD % of Total Revenue',
@@ -272,6 +548,52 @@ exports.CORE_MEASURES_MAP = {
272
548
  formula: '(nc_raad / total_revenue) * 100',
273
549
  relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD, measures_js_1.MEASURE.CORE_RAAD_TOTAL_PERCENT],
274
550
  },
551
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
552
+ title: 'NC RAAD % of Gross Sales',
553
+ shortTitle: 'NC RAAD % Gross',
554
+ description: 'NC-RAAD as a percentage of Gross Sales.',
555
+ sumPrefix: '',
556
+ sumSuffix: '%',
557
+ avgPrefix: '',
558
+ avgSuffix: '%',
559
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
560
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
561
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
562
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
563
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
564
+ decimalPlaces: 2,
565
+ useCompactNotation: false,
566
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
567
+ deprecated: true,
568
+ hideFromUI: true,
569
+ tooltip: 'What percentage of gross sales remains after new customer acquisition costs.',
570
+ formulaDisplay: '(NC RAAD Gross ÷ Gross Sales) × 100',
571
+ formula: '(nc_raad_gross / gross_sales) * 100',
572
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS, measures_js_1.MEASURE.CORE_RAAD_GROSS_PERCENT],
573
+ },
574
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
575
+ title: 'NC RAAD % of Net Sales',
576
+ shortTitle: 'NC RAAD % Net',
577
+ description: 'NC-RAAD as a percentage of Net Sales.',
578
+ sumPrefix: '',
579
+ sumSuffix: '%',
580
+ avgPrefix: '',
581
+ avgSuffix: '%',
582
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
583
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
584
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
585
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
586
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
587
+ decimalPlaces: 2,
588
+ useCompactNotation: false,
589
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
590
+ deprecated: true,
591
+ hideFromUI: true,
592
+ tooltip: 'What percentage of net sales remains after new customer acquisition costs.',
593
+ formulaDisplay: '(NC RAAD Net ÷ Net Sales) × 100',
594
+ formula: '(nc_raad_net / net_sales) * 100',
595
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_RAAD_NET, measures_js_1.MEASURE.CORE_RAAD_NET_PERCENT],
596
+ },
275
597
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
276
598
  title: 'New Customer Return on Ad Spend',
277
599
  shortTitle: 'NC ROAS',
@@ -292,7 +614,53 @@ exports.CORE_MEASURES_MAP = {
292
614
  tooltip: 'Revenue from new customers per dollar spent on advertising. Key metric for customer acquisition efficiency.',
293
615
  formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
294
616
  formula: 'nc_revenue / spend',
295
- relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA],
617
+ relatedMeasures: [measures_js_1.MEASURE.CORE_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET],
618
+ },
619
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
620
+ title: 'NC ROAS (Gross Sales)',
621
+ shortTitle: 'NC ROAS Gross',
622
+ description: 'New Customer Gross Sales divided by Ad Spend.',
623
+ sumPrefix: '',
624
+ sumSuffix: 'x',
625
+ avgPrefix: '',
626
+ avgSuffix: 'x',
627
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
628
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
629
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
630
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
631
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
632
+ decimalPlaces: 2,
633
+ useCompactNotation: false,
634
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
635
+ deprecated: true,
636
+ hideFromUI: true,
637
+ tooltip: 'Gross sales from new customers per dollar spent on advertising.',
638
+ formulaDisplay: 'NC Gross Sales ÷ Ad Spend',
639
+ formula: 'nc_gross_sales / spend',
640
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET, measures_js_1.MEASURE.CORE_ROAS_GROSS],
641
+ },
642
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
643
+ title: 'NC ROAS (Net Sales)',
644
+ shortTitle: 'NC ROAS Net',
645
+ description: 'New Customer Net Sales divided by Ad Spend.',
646
+ sumPrefix: '',
647
+ sumSuffix: 'x',
648
+ avgPrefix: '',
649
+ avgSuffix: 'x',
650
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
651
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
652
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
653
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
654
+ valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
655
+ decimalPlaces: 2,
656
+ useCompactNotation: false,
657
+ applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
658
+ deprecated: true,
659
+ hideFromUI: true,
660
+ tooltip: 'Net sales from new customers per dollar spent on advertising. Most accurate for true acquisition profitability.',
661
+ formulaDisplay: 'NC Net Sales ÷ Ad Spend',
662
+ formula: 'nc_net_sales / spend',
663
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS, measures_js_1.MEASURE.CORE_ROAS_NET],
296
664
  },
297
665
  [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER]: {
298
666
  title: 'New Customer Marketing Efficiency Ratio',
@@ -313,7 +681,421 @@ exports.CORE_MEASURES_MAP = {
313
681
  tooltip: 'What percentage of new customer revenue is spent on advertising. Lower is better.',
314
682
  formulaDisplay: '(Ad Spend ÷ NC Revenue) × 100',
315
683
  formula: '(spend / nc_revenue) * 100',
316
- relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL],
684
+ relatedMeasures: [measures_js_1.MEASURE.CORE_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET],
685
+ },
686
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
687
+ title: 'NC MER (Gross Sales)',
688
+ shortTitle: 'NC MER Gross',
689
+ description: 'Marketing Efficiency Ratio using New Customer Gross Sales.',
690
+ sumPrefix: '',
691
+ sumSuffix: '%',
692
+ avgPrefix: '',
693
+ avgSuffix: '%',
694
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
695
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
696
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
697
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
698
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
699
+ decimalPlaces: 2,
700
+ useCompactNotation: false,
701
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
702
+ deprecated: true,
703
+ hideFromUI: true,
704
+ tooltip: 'What percentage of new customer gross sales is spent on advertising.',
705
+ formulaDisplay: '(Ad Spend ÷ NC Gross Sales) × 100',
706
+ formula: '(spend / nc_gross_sales) * 100',
707
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET, measures_js_1.MEASURE.CORE_MER_GROSS],
708
+ },
709
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
710
+ title: 'NC MER (Net Sales)',
711
+ shortTitle: 'NC MER Net',
712
+ description: 'Marketing Efficiency Ratio using New Customer Net Sales.',
713
+ sumPrefix: '',
714
+ sumSuffix: '%',
715
+ avgPrefix: '',
716
+ avgSuffix: '%',
717
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
718
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_NET,
719
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
720
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
721
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
722
+ decimalPlaces: 2,
723
+ useCompactNotation: false,
724
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
725
+ deprecated: true,
726
+ hideFromUI: true,
727
+ tooltip: 'What percentage of new customer net sales is spent on advertising.',
728
+ formulaDisplay: '(Ad Spend ÷ NC Net Sales) × 100',
729
+ formula: '(spend / nc_net_sales) * 100',
730
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_MER_GROSS, measures_js_1.MEASURE.CORE_MER_NET],
731
+ },
732
+ [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS]: {
733
+ title: 'Effective Cost of Goods Sold',
734
+ shortTitle: 'Effective COGS',
735
+ description: 'Net Cost of Goods Sold (Orders COGS + Handling - Refund COGS).',
736
+ sumPrefix: '$',
737
+ sumSuffix: '',
738
+ avgPrefix: '$',
739
+ avgSuffix: '',
740
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
741
+ measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS,
742
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
743
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
744
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
745
+ decimalPlaces: 2,
746
+ useCompactNotation: true,
747
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
748
+ deprecated: true,
749
+ hideFromUI: true,
750
+ tooltip: 'The true cost of products sold, accounting for returns and handling fees.',
751
+ formulaDisplay: 'Orders COGS + Handling − Refund COGS',
752
+ formula: 'orders_cogs + handling - refund_cogs',
753
+ relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT, measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_GROSS_PROFIT],
754
+ },
755
+ [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT]: {
756
+ title: 'Effective COGS %',
757
+ shortTitle: 'COGS %',
758
+ description: 'Effective COGS as a percentage of Net Sales.',
759
+ sumPrefix: '',
760
+ sumSuffix: '%',
761
+ avgPrefix: '',
762
+ avgSuffix: '%',
763
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
764
+ measure: measures_js_1.MEASURE.CORE_EFFECTIVE_COGS_PERCENT,
765
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
766
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
767
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
768
+ decimalPlaces: 2,
769
+ useCompactNotation: false,
770
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
771
+ deprecated: true,
772
+ hideFromUI: true,
773
+ tooltip: 'What percentage of net sales goes toward product costs. Lower means higher gross margins.',
774
+ formulaDisplay: '(Effective COGS ÷ Net Sales) × 100',
775
+ formula: '(effective_cogs / net_sales) * 100',
776
+ relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
777
+ },
778
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS]: {
779
+ title: 'New Customer Effective COGS',
780
+ shortTitle: 'NC COGS',
781
+ description: 'Effective COGS for new customer orders.',
782
+ sumPrefix: '$',
783
+ sumSuffix: '',
784
+ avgPrefix: '$',
785
+ avgSuffix: '',
786
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
787
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS,
788
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
789
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
790
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
791
+ decimalPlaces: 2,
792
+ useCompactNotation: true,
793
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
794
+ deprecated: true,
795
+ hideFromUI: true,
796
+ tooltip: 'Cost of goods sold for orders from first-time customers.',
797
+ relatedMeasures: [measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT],
798
+ },
799
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS]: {
800
+ title: 'New Customer Variable Costs',
801
+ shortTitle: 'NC Variable',
802
+ description: 'Variable costs attributed to new customer orders.',
803
+ sumPrefix: '$',
804
+ sumSuffix: '',
805
+ avgPrefix: '$',
806
+ avgSuffix: '',
807
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
808
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS,
809
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
810
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
811
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
812
+ decimalPlaces: 2,
813
+ useCompactNotation: true,
814
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
815
+ deprecated: true,
816
+ hideFromUI: true,
817
+ tooltip: 'Per-order variable expenses for new customer acquisitions.',
818
+ relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
819
+ },
820
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS]: {
821
+ title: 'New Customer Fixed Costs',
822
+ shortTitle: 'NC Fixed',
823
+ description: 'Fixed costs attributed to new customer orders.',
824
+ sumPrefix: '$',
825
+ sumSuffix: '',
826
+ avgPrefix: '$',
827
+ avgSuffix: '',
828
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
829
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS,
830
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
831
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
832
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
833
+ decimalPlaces: 2,
834
+ useCompactNotation: true,
835
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
836
+ deprecated: true,
837
+ hideFromUI: true,
838
+ tooltip: 'Allocated fixed expenses for new customer acquisitions.',
839
+ relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
840
+ },
841
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT]: {
842
+ title: 'New Customer Gross Profit',
843
+ shortTitle: 'NC Gross Profit',
844
+ description: 'Gross profit from new customer orders (CM1).',
845
+ sumPrefix: '$',
846
+ sumSuffix: '',
847
+ avgPrefix: '$',
848
+ avgSuffix: '',
849
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
850
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT,
851
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
852
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
853
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
854
+ decimalPlaces: 2,
855
+ useCompactNotation: true,
856
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
857
+ deprecated: true,
858
+ hideFromUI: true,
859
+ tooltip: 'Revenue from new customers minus their cost of goods. First level of contribution margin.',
860
+ formulaDisplay: 'NC Net Sales − NC Effective COGS',
861
+ formula: 'nc_net_sales - nc_effective_cogs',
862
+ relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2],
863
+ },
864
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2]: {
865
+ title: 'New Customer Contribution Margin 2',
866
+ shortTitle: 'NC CM2',
867
+ description: 'New customer gross profit minus shipping, gateway, and variable costs.',
868
+ sumPrefix: '$',
869
+ sumSuffix: '',
870
+ avgPrefix: '$',
871
+ avgSuffix: '',
872
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
873
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2,
874
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
875
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
876
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
877
+ decimalPlaces: 2,
878
+ useCompactNotation: true,
879
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
880
+ deprecated: true,
881
+ hideFromUI: true,
882
+ tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
883
+ formulaDisplay: 'NC Gross Profit − Shipping − Gateway − Variable Costs',
884
+ formula: 'nc_gross_profit - nc_shipping - nc_gateway - nc_variable_costs',
885
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
886
+ },
887
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3]: {
888
+ title: 'New Customer Contribution Margin 3',
889
+ shortTitle: 'NC CM3',
890
+ description: 'New customer CM2 minus blended ad spend.',
891
+ sumPrefix: '$',
892
+ sumSuffix: '',
893
+ avgPrefix: '$',
894
+ avgSuffix: '',
895
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
896
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3,
897
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
898
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
899
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
900
+ decimalPlaces: 2,
901
+ useCompactNotation: true,
902
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
903
+ deprecated: true,
904
+ hideFromUI: true,
905
+ tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
906
+ formulaDisplay: 'NC CM2 − NC Ad Spend',
907
+ formula: 'nc_cm2 - nc_ad_spend',
908
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM2, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT],
909
+ },
910
+ [measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT]: {
911
+ title: 'New Customer Net Profit',
912
+ shortTitle: 'NC Net Profit',
913
+ description: 'New customer CM3 minus fixed expenses.',
914
+ sumPrefix: '$',
915
+ sumSuffix: '',
916
+ avgPrefix: '$',
917
+ avgSuffix: '',
918
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
919
+ measure: measures_js_1.MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT,
920
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
921
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
922
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
923
+ decimalPlaces: 2,
924
+ useCompactNotation: true,
925
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
926
+ deprecated: true,
927
+ hideFromUI: true,
928
+ tooltip: 'Final profit from new customer acquisitions after all costs.',
929
+ formulaDisplay: 'NC CM3 − NC Fixed Costs',
930
+ formula: 'nc_cm3 - nc_fixed_costs',
931
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_NEW_CUSTOMER_CM3],
932
+ },
933
+ [measures_js_1.MEASURE.CORE_COGS_ORDERS]: {
934
+ title: 'COGS (Orders)',
935
+ shortTitle: 'Order COGS',
936
+ description: 'Cost of Goods Sold from orders.',
937
+ sumPrefix: '$',
938
+ sumSuffix: '',
939
+ avgPrefix: '$',
940
+ avgSuffix: '',
941
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
942
+ measure: measures_js_1.MEASURE.CORE_COGS_ORDERS,
943
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
944
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
945
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
946
+ decimalPlaces: 2,
947
+ useCompactNotation: true,
948
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
949
+ deprecated: true,
950
+ hideFromUI: true,
951
+ tooltip: 'Direct product costs for fulfilled orders before accounting for returns.',
952
+ relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_REFUNDS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
953
+ },
954
+ [measures_js_1.MEASURE.CORE_COGS_REFUNDS]: {
955
+ title: 'COGS (Refunds)',
956
+ shortTitle: 'Refund COGS',
957
+ description: 'Cost of Goods Sold recovered from refunds.',
958
+ sumPrefix: '$',
959
+ sumSuffix: '',
960
+ avgPrefix: '$',
961
+ avgSuffix: '',
962
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
963
+ measure: measures_js_1.MEASURE.CORE_COGS_REFUNDS,
964
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
965
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
966
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
967
+ decimalPlaces: 2,
968
+ useCompactNotation: true,
969
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
970
+ deprecated: true,
971
+ hideFromUI: true,
972
+ tooltip: 'Product costs recovered when orders are refunded.',
973
+ relatedMeasures: [measures_js_1.MEASURE.CORE_COGS_ORDERS, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS],
974
+ },
975
+ [measures_js_1.MEASURE.CORE_VARIABLE_COSTS]: {
976
+ title: 'Variable Costs',
977
+ description: 'Total custom variable expenses (per-order fees, % of sales, etc.).',
978
+ sumPrefix: '$',
979
+ sumSuffix: '',
980
+ avgPrefix: '$',
981
+ avgSuffix: '',
982
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
983
+ measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS,
984
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
985
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
986
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
987
+ decimalPlaces: 2,
988
+ useCompactNotation: true,
989
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
990
+ deprecated: true,
991
+ hideFromUI: true,
992
+ tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
993
+ relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_CM2],
994
+ },
995
+ [measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT]: {
996
+ title: 'Variable Costs %',
997
+ description: 'Variable costs as a percentage of Net Sales.',
998
+ sumPrefix: '',
999
+ sumSuffix: '%',
1000
+ avgPrefix: '',
1001
+ avgSuffix: '%',
1002
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1003
+ measure: measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT,
1004
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1005
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1006
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1007
+ decimalPlaces: 2,
1008
+ useCompactNotation: false,
1009
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1010
+ deprecated: true,
1011
+ hideFromUI: true,
1012
+ tooltip: 'What percentage of net sales goes toward variable costs.',
1013
+ formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
1014
+ formula: '(variable_costs / net_sales) * 100',
1015
+ relatedMeasures: [measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT],
1016
+ },
1017
+ [measures_js_1.MEASURE.CORE_FIXED_COSTS]: {
1018
+ title: 'Fixed Costs',
1019
+ description: 'Total fixed expenses (rent, salaries, software, etc.).',
1020
+ sumPrefix: '$',
1021
+ sumSuffix: '',
1022
+ avgPrefix: '$',
1023
+ avgSuffix: '',
1024
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1025
+ measure: measures_js_1.MEASURE.CORE_FIXED_COSTS,
1026
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1027
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1028
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1029
+ decimalPlaces: 2,
1030
+ useCompactNotation: true,
1031
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1032
+ deprecated: true,
1033
+ hideFromUI: true,
1034
+ tooltip: 'Overhead costs that remain constant regardless of order volume.',
1035
+ relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT, measures_js_1.MEASURE.CORE_VARIABLE_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT],
1036
+ },
1037
+ [measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT]: {
1038
+ title: 'Fixed Costs %',
1039
+ description: 'Fixed costs as a percentage of Net Sales.',
1040
+ sumPrefix: '',
1041
+ sumSuffix: '%',
1042
+ avgPrefix: '',
1043
+ avgSuffix: '%',
1044
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1045
+ measure: measures_js_1.MEASURE.CORE_FIXED_COSTS_PERCENT,
1046
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1047
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1048
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1049
+ decimalPlaces: 2,
1050
+ useCompactNotation: false,
1051
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1052
+ deprecated: true,
1053
+ hideFromUI: true,
1054
+ tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
1055
+ formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
1056
+ formula: '(fixed_costs / net_sales) * 100',
1057
+ relatedMeasures: [measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_VARIABLE_COSTS_PERCENT],
1058
+ },
1059
+ [measures_js_1.MEASURE.CORE_SHIPPING_COSTS]: {
1060
+ title: 'Shipping Costs',
1061
+ description: 'Seller-side shipping expenses.',
1062
+ sumPrefix: '$',
1063
+ sumSuffix: '',
1064
+ avgPrefix: '$',
1065
+ avgSuffix: '',
1066
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1067
+ measure: measures_js_1.MEASURE.CORE_SHIPPING_COSTS,
1068
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1069
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1070
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1071
+ decimalPlaces: 2,
1072
+ useCompactNotation: true,
1073
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1074
+ deprecated: true,
1075
+ hideFromUI: true,
1076
+ tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
1077
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
1078
+ },
1079
+ [measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS]: {
1080
+ title: 'Payment Gateway Costs',
1081
+ shortTitle: 'Gateway Costs',
1082
+ description: 'Payment processing fees (flat + percentage per gateway).',
1083
+ sumPrefix: '$',
1084
+ sumSuffix: '',
1085
+ avgPrefix: '$',
1086
+ avgSuffix: '',
1087
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1088
+ measure: measures_js_1.MEASURE.CORE_PAYMENT_GATEWAY_COSTS,
1089
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1090
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1091
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1092
+ decimalPlaces: 2,
1093
+ useCompactNotation: true,
1094
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1095
+ deprecated: true,
1096
+ hideFromUI: true,
1097
+ tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
1098
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_VARIABLE_COSTS],
317
1099
  },
318
1100
  [measures_js_1.MEASURE.CORE_VARIABLE_AD_SPEND]: {
319
1101
  title: 'Variable Ad Spend',
@@ -389,7 +1171,190 @@ exports.CORE_MEASURES_MAP = {
389
1171
  tooltip: 'Your total advertising investment across all channels including custom entries.',
390
1172
  formulaDisplay: 'Channel Spend + Custom Ad Spend',
391
1173
  formula: 'channel_spend + custom_ad_spend',
392
- relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND],
1174
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CORE_CUSTOM_AD_SPEND, measures_js_1.MEASURE.CORE_CM3],
1175
+ },
1176
+ [measures_js_1.MEASURE.CORE_GROSS_PROFIT]: {
1177
+ title: 'Gross Profit',
1178
+ shortTitle: 'Gross Profit',
1179
+ description: 'Net Sales minus Effective COGS. Also known as Contribution Margin 1 (CM1).',
1180
+ sumPrefix: '$',
1181
+ sumSuffix: '',
1182
+ avgPrefix: '$',
1183
+ avgSuffix: '',
1184
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1185
+ measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT,
1186
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1187
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1188
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1189
+ decimalPlaces: 2,
1190
+ useCompactNotation: true,
1191
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1192
+ deprecated: true,
1193
+ hideFromUI: true,
1194
+ tooltip: 'Revenue remaining after product costs. The first level of contribution margin.',
1195
+ formulaDisplay: 'Net Sales − Effective COGS',
1196
+ formula: 'net_sales - effective_cogs',
1197
+ relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_EFFECTIVE_COGS, measures_js_1.MEASURE.CORE_CM2],
1198
+ },
1199
+ [measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT]: {
1200
+ title: 'Gross Profit Margin',
1201
+ shortTitle: 'Gross Margin',
1202
+ description: 'Gross Profit as a percentage of Net Sales.',
1203
+ sumPrefix: '',
1204
+ sumSuffix: '%',
1205
+ avgPrefix: '',
1206
+ avgSuffix: '%',
1207
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1208
+ measure: measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT,
1209
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1210
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1211
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1212
+ decimalPlaces: 2,
1213
+ useCompactNotation: false,
1214
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1215
+ deprecated: true,
1216
+ hideFromUI: true,
1217
+ tooltip: 'What percentage of net sales remains after product costs. Higher is better.',
1218
+ formulaDisplay: '(Gross Profit ÷ Net Sales) × 100',
1219
+ formula: '(gross_profit / net_sales) * 100',
1220
+ relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1221
+ },
1222
+ [measures_js_1.MEASURE.CORE_CM2]: {
1223
+ title: 'Contribution Margin 2',
1224
+ shortTitle: 'CM2',
1225
+ description: 'Gross Profit minus shipping, gateway, and variable costs.',
1226
+ sumPrefix: '$',
1227
+ sumSuffix: '',
1228
+ avgPrefix: '$',
1229
+ avgSuffix: '',
1230
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1231
+ measure: measures_js_1.MEASURE.CORE_CM2,
1232
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1233
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1234
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1235
+ decimalPlaces: 2,
1236
+ useCompactNotation: true,
1237
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1238
+ deprecated: true,
1239
+ hideFromUI: true,
1240
+ tooltip: 'Profit after deducting fulfillment and variable operating costs.',
1241
+ formulaDisplay: 'Gross Profit − Shipping − Gateway − Variable Costs',
1242
+ formula: 'gross_profit - shipping - gateway - variable_costs',
1243
+ relatedMeasures: [measures_js_1.MEASURE.CORE_GROSS_PROFIT, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_CM3],
1244
+ },
1245
+ [measures_js_1.MEASURE.CORE_CM2_PERCENT]: {
1246
+ title: 'CM2 Margin',
1247
+ shortTitle: 'CM2 %',
1248
+ description: 'CM2 as a percentage of Net Sales.',
1249
+ sumPrefix: '',
1250
+ sumSuffix: '%',
1251
+ avgPrefix: '',
1252
+ avgSuffix: '%',
1253
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1254
+ measure: measures_js_1.MEASURE.CORE_CM2_PERCENT,
1255
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1256
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1257
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1258
+ decimalPlaces: 2,
1259
+ useCompactNotation: false,
1260
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1261
+ deprecated: true,
1262
+ hideFromUI: true,
1263
+ tooltip: 'What percentage of net sales remains after product and variable costs.',
1264
+ formulaDisplay: '(CM2 ÷ Net Sales) × 100',
1265
+ formula: '(cm2 / net_sales) * 100',
1266
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT, measures_js_1.MEASURE.CORE_CM3_PERCENT],
1267
+ },
1268
+ [measures_js_1.MEASURE.CORE_CM3]: {
1269
+ title: 'Contribution Margin 3',
1270
+ shortTitle: 'CM3',
1271
+ description: 'CM2 minus blended ad spend.',
1272
+ sumPrefix: '$',
1273
+ sumSuffix: '',
1274
+ avgPrefix: '$',
1275
+ avgSuffix: '',
1276
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1277
+ measure: measures_js_1.MEASURE.CORE_CM3,
1278
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1279
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1280
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1281
+ decimalPlaces: 2,
1282
+ useCompactNotation: true,
1283
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1284
+ deprecated: true,
1285
+ hideFromUI: true,
1286
+ tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
1287
+ formulaDisplay: 'CM2 − Blended Ad Spend',
1288
+ formula: 'cm2 - blended_ad_spend',
1289
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM2, measures_js_1.MEASURE.CORE_BLENDED_AD_SPEND, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT],
1290
+ },
1291
+ [measures_js_1.MEASURE.CORE_CM3_PERCENT]: {
1292
+ title: 'CM3 Margin',
1293
+ shortTitle: 'CM3 %',
1294
+ description: 'CM3 as a percentage of Net Sales.',
1295
+ sumPrefix: '',
1296
+ sumSuffix: '%',
1297
+ avgPrefix: '',
1298
+ avgSuffix: '%',
1299
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1300
+ measure: measures_js_1.MEASURE.CORE_CM3_PERCENT,
1301
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1302
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1303
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1304
+ decimalPlaces: 2,
1305
+ useCompactNotation: false,
1306
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1307
+ deprecated: true,
1308
+ hideFromUI: true,
1309
+ tooltip: 'What percentage of net sales remains after all variable costs including advertising.',
1310
+ formulaDisplay: '(CM3 ÷ Net Sales) × 100',
1311
+ formula: '(cm3 / net_sales) * 100',
1312
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_CM2_PERCENT, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1313
+ },
1314
+ [measures_js_1.MEASURE.CORE_NET_PROFIT]: {
1315
+ title: 'Net Profit',
1316
+ description: 'CM3 minus fixed expenses. Your bottom line.',
1317
+ sumPrefix: '$',
1318
+ sumSuffix: '',
1319
+ avgPrefix: '$',
1320
+ avgSuffix: '',
1321
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1322
+ measure: measures_js_1.MEASURE.CORE_NET_PROFIT,
1323
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1324
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
1325
+ valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1326
+ decimalPlaces: 2,
1327
+ useCompactNotation: true,
1328
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1329
+ deprecated: true,
1330
+ hideFromUI: true,
1331
+ tooltip: 'Your final profit after all costs. The true measure of business profitability.',
1332
+ formulaDisplay: 'CM3 − Fixed Costs',
1333
+ formula: 'cm3 - fixed_costs',
1334
+ relatedMeasures: [measures_js_1.MEASURE.CORE_CM3, measures_js_1.MEASURE.CORE_FIXED_COSTS, measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT],
1335
+ },
1336
+ [measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT]: {
1337
+ title: 'Net Profit Margin',
1338
+ shortTitle: 'Net Margin',
1339
+ description: 'Net Profit as a percentage of Net Sales.',
1340
+ sumPrefix: '',
1341
+ sumSuffix: '%',
1342
+ avgPrefix: '',
1343
+ avgSuffix: '%',
1344
+ icon: measure_icon_js_1.MEASURE_ICON.UPSTACK,
1345
+ measure: measures_js_1.MEASURE.CORE_NET_PROFIT_PERCENT,
1346
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1347
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_PROFIT,
1348
+ valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1349
+ decimalPlaces: 2,
1350
+ useCompactNotation: false,
1351
+ applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
1352
+ deprecated: true,
1353
+ hideFromUI: true,
1354
+ tooltip: 'What percentage of net sales becomes profit. The ultimate efficiency metric.',
1355
+ formulaDisplay: '(Net Profit ÷ Net Sales) × 100',
1356
+ formula: '(net_profit / net_sales) * 100',
1357
+ relatedMeasures: [measures_js_1.MEASURE.CORE_NET_PROFIT, measures_js_1.MEASURE.CORE_CM3_PERCENT, measures_js_1.MEASURE.CORE_GROSS_PROFIT_PERCENT],
393
1358
  },
394
1359
  };
395
1360
  //# sourceMappingURL=core-measure-definitions.js.map