@adtrackify/at-tracking-event-types 4.44.0 → 4.46.0

package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js

@@ -2,9 +2,10 @@ import { MEASURE } from '../measures.js';
 import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
 import { MEASURE_ICON } from './measure-icon.js';
 import { MeasureValueType } from './measure-value-type.js';
-import { ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
+import { ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS, } from './measure-applicable-contexts.js';
 export const ORDERS_MEASURES_MAP = {
     [MEASURE.ORDERS_COUNT]: {
+        priority: 1,
         title: 'Orders',
         description: 'The number of orders.',
         sumPrefix: '',
@@ -23,6 +24,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
+        priority: 1,
         title: 'Unique Customers',
         description: 'The number of unique customers.',
         sumPrefix: '',
@@ -32,7 +34,7 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_UNIQUE_CUSTOMERS,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -42,6 +44,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COUNT]: {
+        priority: 4,
         title: 'New Customer Orders',
         description: 'The number of orders from new customers.',
         sumPrefix: '',
@@ -51,7 +54,7 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_COUNT,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -61,6 +64,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
+        priority: 5,
         title: 'Returning Customer Orders',
         description: 'The number of orders from returning customers.',
         sumPrefix: '',
@@ -70,7 +74,7 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
@@ -80,6 +84,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_UNITS]: {
+        priority: 2,
         title: 'Units Sold',
         description: 'Total number of units sold.',
         sumPrefix: '',
@@ -98,6 +103,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COUNT, MEASURE.ORDERS_UNITS_PER_ORDER],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
+        priority: 11,
         title: 'New Customer Units',
         description: 'Units sold to new customers.',
         sumPrefix: '',
@@ -111,12 +117,13 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Units',
         tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
         relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
+        priority: 21,
         title: 'Returning Customer Units',
         description: 'Units sold to returning customers.',
         sumPrefix: '',
@@ -130,12 +137,13 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Units',
         tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
         relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
     },
     [MEASURE.ORDERS_UNITS_PER_ORDER]: {
+        priority: 3,
         title: 'Units Per Order',
         description: 'Average units per order.',
         sumPrefix: '',
@@ -149,13 +157,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
         formulaDisplay: 'Units Sold ÷ Order Count',
         formula: 'units_sold / order_count',
         relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
+        priority: 12,
         title: 'NC Units Per Order',
         description: 'Average units per order for new customers.',
         sumPrefix: '',
@@ -169,7 +178,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Units/Order',
         tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
         formulaDisplay: 'NC Units Sold ÷ NC Order Count',
@@ -177,6 +186,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
+        priority: 22,
         title: 'RC Units Per Order',
         description: 'Average units per order for returning customers.',
         sumPrefix: '',
@@ -190,7 +200,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Units/Order',
         tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
         formulaDisplay: 'RC Units Sold ÷ RC Order Count',
@@ -198,6 +208,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_UNITS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
     },
     [MEASURE.ORDERS_TOTAL_REVENUE]: {
+        priority: 1,
         title: 'Total Revenue',
         description: 'Total revenue from all orders.',
         sumPrefix: '$',
@@ -217,6 +228,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_TOTAL_AOV],
     },
     [MEASURE.ORDERS_GROSS_REVENUE]: {
+        priority: 2,
         title: 'Gross Revenue',
         description: 'Gross revenue before discounts and refunds.',
         sumPrefix: '$',
@@ -236,6 +248,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
     },
     [MEASURE.ORDERS_NET_REVENUE]: {
+        priority: 3,
         title: 'Net Revenue',
         description: 'Net revenue after discounts and refunds.',
         sumPrefix: '$',
@@ -257,6 +270,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUNDS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
+        priority: 11,
         title: 'NC Total Revenue',
         description: 'Total revenue from new customers.',
         sumPrefix: '$',
@@ -276,6 +290,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
+        priority: 12,
         title: 'NC Gross Revenue',
         description: 'Gross revenue from new customers.',
         sumPrefix: '$',
@@ -295,6 +310,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
+        priority: 13,
         title: 'NC Net Revenue',
         description: 'Net revenue from new customers.',
         sumPrefix: '$',
@@ -314,6 +330,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
+        priority: 21,
         title: 'RC Total Revenue',
         description: 'Total revenue from returning customers.',
         sumPrefix: '$',
@@ -333,6 +350,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
+        priority: 22,
         title: 'RC Gross Revenue',
         description: 'Gross revenue from returning customers.',
         sumPrefix: '$',
@@ -352,6 +370,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
+        priority: 23,
         title: 'RC Net Revenue',
         description: 'Net revenue from returning customers.',
         sumPrefix: '$',
@@ -371,6 +390,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
     },
     [MEASURE.ORDERS_TOTAL_AOV]: {
+        priority: 1,
         title: 'Total AOV',
         description: 'Average order value based on total revenue.',
         sumPrefix: '$',
@@ -391,6 +411,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_REVENUE, MEASURE.ORDERS_COUNT],
     },
     [MEASURE.ORDERS_GROSS_AOV]: {
+        priority: 2,
         title: 'Gross AOV',
         description: 'Average order value based on gross revenue.',
         sumPrefix: '$',
@@ -411,6 +432,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_NET_AOV]: {
+        priority: 3,
         title: 'Net AOV',
         description: 'Average order value based on net revenue.',
         sumPrefix: '$',
@@ -431,6 +453,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NET_REVENUE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
+        priority: 11,
         title: 'NC Total AOV',
         description: 'Average order value for new customers (total revenue).',
         sumPrefix: '$',
@@ -452,6 +475,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
+        priority: 12,
         title: 'NC Gross AOV',
         description: 'Average order value for new customers (gross revenue).',
         sumPrefix: '$',
@@ -473,6 +497,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
+        priority: 13,
         title: 'NC Net AOV',
         description: 'Average order value for new customers (net revenue).',
         sumPrefix: '$',
@@ -494,6 +519,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
+        priority: 21,
         title: 'RC Total AOV',
         description: 'Average order value for returning customers (total revenue).',
         sumPrefix: '$',
@@ -515,6 +541,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TOTAL_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
+        priority: 22,
         title: 'RC Gross AOV',
         description: 'Average order value for returning customers (gross revenue).',
         sumPrefix: '$',
@@ -536,6 +563,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
+        priority: 23,
         title: 'RC Net AOV',
         description: 'Average order value for returning customers (net revenue).',
         sumPrefix: '$',
@@ -557,6 +585,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_COGS]: {
+        priority: 1,
         title: 'COGS',
         description: 'Cost of goods sold.',
         sumPrefix: '$',
@@ -565,16 +594,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COGS,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_COGS_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
+        priority: 11,
         title: 'NC COGS',
         description: 'COGS for new customer orders.',
         sumPrefix: '$',
@@ -583,16 +613,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_COGS,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
+        priority: 21,
         title: 'RC COGS',
         description: 'COGS for returning customer orders.',
         sumPrefix: '$',
@@ -601,16 +632,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COGS,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
     },
     [MEASURE.ORDERS_COGS_PER_ORDER]: {
+        priority: 3,
         title: 'COGS Per Order',
         description: 'Average COGS per order.',
         sumPrefix: '$',
@@ -619,18 +651,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COGS_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
         formulaDisplay: 'COGS ÷ Order Count',
         formula: 'cogs / order_count',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
+        priority: 13,
         title: 'NC COGS Per Order',
         description: 'Average COGS per order for new customers.',
         sumPrefix: '$',
@@ -639,12 +672,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC COGS/Order',
         tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
         formulaDisplay: 'NC COGS ÷ NC Order Count',
@@ -652,6 +685,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
+        priority: 23,
         title: 'RC COGS Per Order',
         description: 'Average COGS per order for returning customers.',
         sumPrefix: '$',
@@ -660,269 +694,20 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC COGS/Order',
         tooltip: 'Average product cost per returning customer order.',
         formulaDisplay: 'RC COGS ÷ RC Order Count',
         formula: 'rc_cogs / rc_order_count',
         relatedMeasures: [MEASURE.ORDERS_COGS_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
     },
-    [MEASURE.ORDERS_GROSS_MARGIN]: {
-        title: 'Gross Margin',
-        description: 'Revenue minus COGS.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
-        formulaDisplay: 'Gross Revenue − COGS',
-        formula: 'gross_revenue - cogs',
-        relatedMeasures: [MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
-        title: 'NC Gross Margin',
-        description: 'Gross margin from new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Gross Margin',
-        tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
-        formulaDisplay: 'NC Gross Revenue − NC COGS',
-        formula: 'nc_gross_revenue - nc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_COGS],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
-        title: 'RC Gross Margin',
-        description: 'Gross margin from returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Gross Margin',
-        tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
-        formulaDisplay: 'RC Gross Revenue − RC COGS',
-        formula: 'rc_gross_revenue - rc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
-    },
-    [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
-        title: 'Gross Margin Per Order',
-        description: 'Average gross margin per order.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Gross Margin/Ord',
-        tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
-        formulaDisplay: 'Gross Margin ÷ Order Count',
-        formula: 'gross_margin / order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_COGS_PER_ORDER],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
-        title: 'NC Gross Margin Per Order',
-        description: 'Average gross margin per order for new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Order',
-        tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
-        formula: 'nc_gross_margin / nc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
-        title: 'RC Gross Margin Per Order',
-        description: 'Average gross margin per order for returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Order',
-        tooltip: 'Average gross profit per returning customer order.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
-        formula: 'rc_gross_margin / rc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
-    },
-    [MEASURE.ORDERS_NET_MARGIN]: {
-        title: 'Net Margin',
-        description: 'Net revenue minus COGS.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
-        formulaDisplay: 'Net Revenue − COGS',
-        formula: 'net_revenue - cogs',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
-        title: 'NC Net Margin',
-        description: 'Net margin from new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC Net Margin',
-        tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
-        formulaDisplay: 'NC Net Revenue − NC COGS',
-        formula: 'nc_net_revenue - nc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
-        title: 'RC Net Margin',
-        description: 'Net margin from returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC Net Margin',
-        tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
-        formulaDisplay: 'RC Net Revenue − RC COGS',
-        formula: 'rc_net_revenue - rc_cogs',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
-    },
-    [MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
-        title: 'Net Margin Per Order',
-        description: 'Average net margin per order.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Net Margin/Ord',
-        tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
-        formulaDisplay: 'Net Margin ÷ Order Count',
-        formula: 'net_margin / order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
-        title: 'NC Net Margin Per Order',
-        description: 'Average net margin per order for new customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Order',
-        tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
-        formulaDisplay: 'NC Net Margin ÷ NC Order Count',
-        formula: 'nc_net_margin / nc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
-        title: 'RC Net Margin Per Order',
-        description: 'Average net margin per order for returning customers.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Order',
-        tooltip: 'Average net profit per returning customer order.',
-        formulaDisplay: 'RC Net Margin ÷ RC Order Count',
-        formula: 'rc_net_margin / rc_order_count',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
-    },
     [MEASURE.ORDERS_REFUNDS]: {
+        priority: 1,
         title: 'Refunds',
         description: 'Total refund amount.',
         sumPrefix: '$',
@@ -941,6 +726,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
     },
     [MEASURE.ORDERS_REFUND_COUNT]: {
+        priority: 2,
         title: 'Refund Count',
         description: 'Number of refunded orders.',
         sumPrefix: '',
@@ -954,11 +740,12 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
         relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_COUNT],
     },
     [MEASURE.ORDERS_REFUND_RATE]: {
+        priority: 3,
         title: 'Refund Rate',
         description: 'Percentage of orders refunded.',
         sumPrefix: '',
@@ -972,13 +759,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
         formulaDisplay: 'Refund Count ÷ Order Count × 100',
         formula: 'refund_count / order_count * 100',
         relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_COUNT, MEASURE.ORDERS_DISCOUNT_RATE],
     },
     [MEASURE.ORDERS_REFUND_PER_ORDER]: {
+        priority: 4,
         title: 'Refund Per Order',
         description: 'Average refund amount per order.',
         sumPrefix: '$',
@@ -992,7 +780,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund/Order',
         tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
         formulaDisplay: 'Total Refunds ÷ Order Count',
@@ -1000,6 +788,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNT_PER_ORDER, MEASURE.ORDERS_NET_AOV],
     },
     [MEASURE.ORDERS_DISCOUNTS]: {
+        priority: 11,
         title: 'Discounts',
         description: 'Total discount amount.',
         sumPrefix: '$',
@@ -1019,6 +808,7 @@ export const ORDERS_MEASURES_MAP = {
         aliases: [MEASURE.ORDERS_DISCOUNT_AMOUNT],
     },
     [MEASURE.ORDERS_DISCOUNT_RATE]: {
+        priority: 13,
         title: 'Discount Rate',
         description: 'Discounts as percentage of gross revenue.',
         sumPrefix: '',
@@ -1032,13 +822,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
         formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
         formula: 'discounts / gross_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_RATE, MEASURE.ORDERS_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
+        priority: 14,
         title: 'Discount Per Order',
         description: 'Average discount per order.',
         sumPrefix: '$',
@@ -1052,7 +843,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Discount/Order',
         tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
         formulaDisplay: 'Total Discounts ÷ Order Count',
@@ -1060,6 +851,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_REFUND_PER_ORDER, MEASURE.ORDERS_GROSS_AOV],
     },
     [MEASURE.ORDERS_SHIPPING]: {
+        priority: 31,
         title: 'Shipping',
         description: 'Total shipping revenue.',
         sumPrefix: '$',
@@ -1078,6 +870,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
     },
     [MEASURE.ORDERS_SHIPPING_RATE]: {
+        priority: 32,
         title: 'Shipping Rate',
         description: 'Shipping as percentage of total revenue.',
         sumPrefix: '',
@@ -1091,13 +884,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
         formulaDisplay: 'Shipping ÷ Total Revenue × 100',
         formula: 'shipping / total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
     },
     [MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
+        priority: 33,
         title: 'Shipping Per Order',
         description: 'Average shipping per order.',
         sumPrefix: '$',
@@ -1111,7 +905,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Shipping/Order',
         tooltip: 'Average shipping fee collected per order.',
         formulaDisplay: 'Total Shipping ÷ Order Count',
@@ -1119,6 +913,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
     },
     [MEASURE.ORDERS_TAX]: {
+        priority: 41,
         title: 'Tax',
         description: 'Total tax collected.',
         sumPrefix: '$',
@@ -1137,6 +932,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_TAX_RATE, MEASURE.ORDERS_TAX_PER_ORDER, MEASURE.ORDERS_TOTAL_REVENUE],
     },
     [MEASURE.ORDERS_TAX_RATE]: {
+        priority: 42,
         title: 'Tax Rate',
         description: 'Tax as percentage of total revenue.',
         sumPrefix: '',
@@ -1150,13 +946,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
         formulaDisplay: 'Tax ÷ Total Revenue × 100',
         formula: 'tax / total_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_RATE, MEASURE.ORDERS_TOTAL_REVENUE],
     },
     [MEASURE.ORDERS_TAX_PER_ORDER]: {
+        priority: 43,
         title: 'Tax Per Order',
         description: 'Average tax per order.',
         sumPrefix: '$',
@@ -1170,13 +967,14 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average tax amount collected per order.',
         formulaDisplay: 'Total Tax ÷ Order Count',
         formula: 'total_tax / order_count',
         relatedMeasures: [MEASURE.ORDERS_TAX, MEASURE.ORDERS_SHIPPING_PER_ORDER, MEASURE.ORDERS_TOTAL_AOV],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_RATE]: {
+        priority: 31,
         title: 'New Customer Rate',
         description: 'Percentage of orders from new customers.',
         sumPrefix: '',
@@ -1186,7 +984,7 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_RATE,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1198,6 +996,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_RATE]: {
+        priority: 32,
         title: 'Returning Customer Rate',
         description: 'Percentage of orders from returning customers.',
         sumPrefix: '',
@@ -1207,7 +1006,7 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_RATE,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
@@ -1218,87 +1017,30 @@ export const ORDERS_MEASURES_MAP = {
         formula: 'rc_order_count / order_count * 100',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_COUNT],
     },
-    [MEASURE.ORDERS_CM1_MARGIN_RATE]: {
-        title: 'CM1 Rate',
-        description: 'Contribution Margin 1 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM1_MARGIN_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
-        formulaDisplay: 'CM1 ÷ Revenue × 100',
-        formula: 'cm1 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER],
-    },
-    [MEASURE.ORDERS_CM2_MARGIN_RATE]: {
-        title: 'CM2 Rate',
-        description: 'Contribution Margin 2 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM2_MARGIN_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
-        formulaDisplay: 'CM2 ÷ Revenue × 100',
-        formula: 'cm2 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER],
-    },
-    [MEASURE.ORDERS_CM3_MARGIN_RATE]: {
-        title: 'CM3 Rate',
-        description: 'Contribution Margin 3 as percentage of revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_CM3_MARGIN_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
-        formulaDisplay: 'CM3 ÷ Revenue × 100',
-        formula: 'cm3 / revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM3_PER_ORDER],
-    },
     [MEASURE.ORDERS_CM1_PER_ORDER]: {
-        title: 'CM1 Per Order',
-        description: 'Average CM1 per order.',
+        priority: 5,
+        title: 'CM1 Per Order (Gross Margin Per Order)',
+        shortTitle: 'CM1/Order',
+        description: 'Average CM1 per order. Net Revenue minus Effective COGS divided by order count.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_CM1_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        tooltip: 'Average Contribution Margin 1 per order. The per-order profit after product costs and variable selling expenses.',
-        formulaDisplay: 'CM1 ÷ Order Count',
-        formula: 'cm1 / order_count',
-        relatedMeasures: [MEASURE.ORDERS_CM1_MARGIN_RATE, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'CM1 Per Order is the conservative gross margin per order using Net Revenue minus Effective COGS.',
+        formulaDisplay: '(CM1) ÷ (Order Count)',
+        formula: '(cm1) / (order_count)',
+        relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
     },
     [MEASURE.ORDERS_CM2_PER_ORDER]: {
+        priority: 6,
         title: 'CM2 Per Order',
         description: 'Average CM2 per order.',
         sumPrefix: '$',
@@ -1307,18 +1049,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_CM2_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
         formulaDisplay: 'CM2 ÷ Order Count',
         formula: 'cm2 / order_count',
-        relatedMeasures: [MEASURE.ORDERS_CM2_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM3_PER_ORDER],
     },
     [MEASURE.ORDERS_CM3_PER_ORDER]: {
+        priority: 7,
         title: 'CM3 Per Order',
         description: 'Average CM3 per order.',
         sumPrefix: '$',
@@ -1327,18 +1070,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_CM3_PER_ORDER,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
         formulaDisplay: 'CM3 ÷ Order Count',
         formula: 'cm3 / order_count',
-        relatedMeasures: [MEASURE.ORDERS_CM3_MARGIN_RATE, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
+        relatedMeasures: [MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_CM1_PER_ORDER, MEASURE.ORDERS_CM2_PER_ORDER],
     },
     [MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
+        priority: 6,
         title: 'Avg Orders Per Customer',
         description: 'Average number of orders per customer.',
         sumPrefix: '',
@@ -1348,11 +1092,11 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Avg Orders/Cust',
         tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
         formulaDisplay: 'Order Count ÷ Unique Customers',
@@ -1360,6 +1104,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_UNIQUE_CUSTOMERS, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMERS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMERS]: {
+        priority: 2,
         title: 'New Customers',
         description: 'Count of unique new customers.',
         sumPrefix: '',
@@ -1369,15 +1114,16 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMERS,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMERS, MEASURE.ORDERS_NEW_CUSTOMER_COUNT, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
+        priority: 3,
         title: 'Returning Customers',
         description: 'Count of unique returning customers.',
         sumPrefix: '',
@@ -1387,16 +1133,17 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMERS,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Ret. Customers',
         tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMERS, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, MEASURE.ORDERS_UNIQUE_CUSTOMERS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
+        priority: 33,
         title: 'NC Gross Revenue Rate',
         description: 'New customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
@@ -1406,11 +1153,11 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Gross Rate',
         tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
         formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
@@ -1418,6 +1165,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
+        priority: 34,
         title: 'RC Gross Revenue Rate',
         description: 'Returning customer gross revenue as percentage of total gross revenue.',
         sumPrefix: '',
@@ -1427,11 +1175,11 @@ export const ORDERS_MEASURES_MAP = {
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE,
         category: MEASURE_CATEGORY.ORDERS,
-        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CUSTOMERS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Gross Rate',
         tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
         formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
@@ -1439,6 +1187,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, MEASURE.ORDERS_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE]: {
+        priority: 5,
         title: 'Refund Amount (by Refund Date)',
         description: 'Refund amount grouped by refund date.',
         sumPrefix: '$',
@@ -1452,12 +1201,13 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund by Date',
         tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
         relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_GROSS_RATE],
     },
     [MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE]: {
+        priority: 6,
         title: 'Refund Amount (by Order Date)',
         description: 'Refund amount grouped by order date.',
         sumPrefix: '$',
@@ -1471,12 +1221,13 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund by Order',
         tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
         relatedMeasures: [MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_REFUND_NET_RATE],
     },
     [MEASURE.ORDERS_REFUND_GROSS_RATE]: {
+        priority: 7,
         title: 'Refund Gross Rate',
         description: 'Refund amount as percentage of gross revenue.',
         sumPrefix: '',
@@ -1490,7 +1241,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund Gross %',
         tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
         formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
@@ -1498,6 +1249,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUND_NET_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_REFUND_NET_RATE]: {
+        priority: 8,
         title: 'Refund Net Rate',
         description: 'Refund amount as percentage of net revenue.',
         sumPrefix: '',
@@ -1511,7 +1263,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund Net %',
         tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
         formulaDisplay: 'Refunds ÷ Net Revenue × 100',
@@ -1519,6 +1271,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUND_GROSS_RATE, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_NET_REVENUE],
     },
     [MEASURE.ORDERS_DISCOUNT_COUNT]: {
+        priority: 12,
         title: 'Discount Count',
         description: 'Count of orders with discounts.',
         sumPrefix: '',
@@ -1532,11 +1285,12 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
         relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_COUNT],
     },
     [MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
+        priority: 15,
         title: 'Discount Gross Rate',
         description: 'Discount amount as percentage of gross revenue.',
         sumPrefix: '',
@@ -1550,7 +1304,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Disc. Gross Rate',
         tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
         formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
@@ -1558,6 +1312,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE]: {
+        priority: 16,
         title: 'NC Discount Gross Rate',
         description: 'New customer discount as percentage of gross revenue.',
         sumPrefix: '',
@@ -1571,7 +1326,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Disc. Gross',
         tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
         formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
@@ -1579,6 +1334,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE]: {
+        priority: 17,
         title: 'RC Discount Gross Rate',
         description: 'Returning customer discount as percentage of gross revenue.',
         sumPrefix: '',
@@ -1592,7 +1348,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Disc. Gross',
         tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
         formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
@@ -1600,6 +1356,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE]: {
+        priority: 18,
         title: 'NC Discount Order Rate',
         description: 'Percentage of new customer orders with discount.',
         sumPrefix: '',
@@ -1613,7 +1370,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Disc. Order %',
         tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
         formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
@@ -1621,6 +1378,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE]: {
+        priority: 19,
         title: 'RC Discount Order Rate',
         description: 'Percentage of returning customer orders with discount.',
         sumPrefix: '',
@@ -1634,7 +1392,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Disc. Order %',
         tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
         formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
@@ -1642,6 +1400,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, MEASURE.ORDERS_DISCOUNT_COUNT],
     },
     [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT]: {
+        priority: 21,
         title: 'Refund + Discount',
         description: 'Combined refund and discount amount.',
         sumPrefix: '$',
@@ -1655,7 +1414,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Refund + Disc.',
         tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
         formulaDisplay: 'Refunds + Discounts',
@@ -1663,6 +1422,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_DISCOUNTS, MEASURE.ORDERS_NET_REVENUE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
+        priority: 22,
         title: 'NC Refund + Discount',
         description: 'New customer refund and discount combined.',
         sumPrefix: '$',
@@ -1676,7 +1436,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC Ref+Disc',
         tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
         formulaDisplay: 'NC Refunds + NC Discounts',
@@ -1684,6 +1444,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
+        priority: 23,
         title: 'RC Refund + Discount',
         description: 'Returning customer refund and discount combined.',
         sumPrefix: '$',
@@ -1697,7 +1458,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC Ref+Disc',
         tooltip: 'Combined refunds and discounts for returning customer orders.',
         formulaDisplay: 'RC Refunds + RC Discounts',
@@ -1705,6 +1466,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
     },
     [MEASURE.ORDERS_SUBTOTAL]: {
+        priority: 4,
         title: 'Subtotal',
         description: 'Order subtotal amount.',
         sumPrefix: '$',
@@ -1718,11 +1480,12 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
         relatedMeasures: [MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_NET_PLUS_SHIPPING, MEASURE.ORDERS_TOTAL_REVENUE],
     },
     [MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
+        priority: 5,
         title: 'Net + Shipping',
         description: 'Net revenue plus shipping.',
         sumPrefix: '$',
@@ -1736,7 +1499,7 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Net + Ship.',
         tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
         formulaDisplay: 'Net Revenue + Shipping',
@@ -1744,6 +1507,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_REVENUE, MEASURE.ORDERS_SHIPPING, MEASURE.ORDERS_SUBTOTAL],
     },
     [MEASURE.ORDERS_CANCELLED_COUNT]: {
+        priority: 51,
         title: 'Cancelled Orders',
         description: 'Count of cancelled orders.',
         sumPrefix: '',
@@ -1757,12 +1521,13 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cancellations',
         tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
         relatedMeasures: [MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_COUNT, MEASURE.ORDERS_REFUND_COUNT],
     },
     [MEASURE.ORDERS_CANCELLED_AMOUNT]: {
+        priority: 52,
         title: 'Cancelled Amount',
         description: 'Cancelled order amount.',
         sumPrefix: '$',
@@ -1776,12 +1541,93 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cancelled $',
         tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
         relatedMeasures: [MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_REFUNDS, MEASURE.ORDERS_TOTAL_REVENUE],
     },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT]: {
+        priority: 53,
+        title: 'NC Cancelled Orders',
+        description: 'Count of cancelled orders from new customers.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC Cancellations',
+        tooltip: 'The number of new customer orders that were cancelled before fulfillment.',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT]: {
+        priority: 54,
+        title: 'NC Cancelled Amount',
+        description: 'Cancelled order amount from new customers.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_AMOUNT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        shortTitle: 'NC Cancelled $',
+        tooltip: 'The total dollar value of cancelled new customer orders.',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT]: {
+        priority: 55,
+        title: 'RC Cancelled Orders',
+        description: 'Count of cancelled orders from returning customers.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        shortTitle: 'RC Cancellations',
+        tooltip: 'The number of returning customer orders that were cancelled before fulfillment.',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT, MEASURE.ORDERS_CANCELLED_COUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT]: {
+        priority: 56,
+        title: 'RC Cancelled Amount',
+        description: 'Cancelled order amount from returning customers.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_AMOUNT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        shortTitle: 'RC Cancelled $',
+        tooltip: 'The total dollar value of cancelled returning customer orders.',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CANCELLED_COUNT, MEASURE.ORDERS_CANCELLED_AMOUNT, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE],
+    },
     [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN]: {
+        priority: 1,
         title: 'Gross Product Margin',
         description: 'Gross product margin amount.',
         sumPrefix: '$',
@@ -1790,17 +1636,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'Gross Prod. Margin',
         tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
+        priority: 2,
         title: 'NC Gross Product Margin',
         description: 'Gross product margin from new customers.',
         sumPrefix: '$',
@@ -1809,17 +1657,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC Gross Prod. Mg',
         tooltip: 'Product-level gross margin from new customer orders.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
+        priority: 3,
         title: 'RC Gross Product Margin',
         description: 'Gross product margin from returning customers.',
         sumPrefix: '$',
@@ -1828,17 +1678,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC Gross Prod. Mg',
         tooltip: 'Product-level gross margin from returning customer orders.',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 11,
         title: 'Gross Product Margin / Gross Rate',
         description: 'Gross product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -1847,19 +1699,21 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'GPM / Gross %',
         tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
         formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
         formula: 'gross_product_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 12,
         title: 'NC Gross Product Margin / Gross Rate',
         description: 'NC gross product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -1868,12 +1722,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC GPM/Gross %',
         tooltip: 'New customer gross product margin as a share of their gross revenue.',
         formulaDisplay: 'NC Gross Product Margin ÷ NC Gross Revenue × 100',
@@ -1881,6 +1736,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 13,
         title: 'RC Gross Product Margin / Gross Rate',
         description: 'RC gross product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -1889,12 +1745,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC GPM/Gross %',
         tooltip: 'Returning customer gross product margin as a share of their gross revenue.',
         formulaDisplay: 'RC Gross Product Margin ÷ RC Gross Revenue × 100',
@@ -1902,6 +1759,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 14,
         title: 'Gross Product Margin / Net Rate',
         description: 'Gross product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -1910,12 +1768,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'GPM / Net %',
         tooltip: 'Gross product margin as a share of net revenue (after discounts and refunds).',
         formulaDisplay: 'Gross Product Margin ÷ Net Revenue × 100',
@@ -1923,6 +1782,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 15,
         title: 'NC Gross Product Margin / Net Rate',
         description: 'NC gross product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -1931,12 +1791,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC GPM/Net %',
         tooltip: 'New customer gross product margin as a share of their net revenue.',
         formulaDisplay: 'NC Gross Product Margin ÷ NC Net Revenue × 100',
@@ -1944,6 +1805,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 16,
         title: 'RC Gross Product Margin / Net Rate',
         description: 'RC gross product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -1952,19 +1814,90 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC GPM/Net %',
         tooltip: 'Returning customer gross product margin as a share of their net revenue.',
         formulaDisplay: 'RC Gross Product Margin ÷ RC Net Revenue × 100',
         formula: 'rc_gross_product_margin / rc_net_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
     },
+    [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 17,
+        title: 'Gross Product Margin Per Order',
+        description: 'Average gross product margin per order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'GPM/Order',
+        tooltip: 'Average gross product margin per order. Useful for understanding per-transaction profitability.',
+        formulaDisplay: 'Gross Product Margin ÷ Order Count',
+        formula: 'gross_product_margin / order_count',
+        relatedMeasures: [MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 18,
+        title: 'NC Gross Product Margin Per Order',
+        description: 'Average gross product margin per new customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'NC GPM/Order',
+        tooltip: 'Average gross product margin per new customer order.',
+        formulaDisplay: 'NC Gross Product Margin ÷ NC Order Count',
+        formula: 'nc_gross_product_margin / nc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 19,
+        title: 'RC Gross Product Margin Per Order',
+        description: 'Average gross product margin per returning customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'RC GPM/Order',
+        tooltip: 'Average gross product margin per returning customer order.',
+        formulaDisplay: 'RC Gross Product Margin ÷ RC Order Count',
+        formula: 'rc_gross_product_margin / rc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
+    },
     [MEASURE.ORDERS_NET_PRODUCT_MARGIN]: {
+        priority: 21,
         title: 'Net Product Margin',
         description: 'Net product margin amount.',
         sumPrefix: '$',
@@ -1973,17 +1906,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'Net Prod. Margin',
         tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
+        priority: 22,
         title: 'NC Net Product Margin',
         description: 'Net product margin from new customers.',
         sumPrefix: '$',
@@ -1992,17 +1927,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC Net Prod. Mg',
         tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
-        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
+        priority: 23,
         title: 'RC Net Product Margin',
         description: 'Net product margin from returning customers.',
         sumPrefix: '$',
@@ -2011,17 +1948,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC Net Prod. Mg',
         tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
-        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
+        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1],
     },
     [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 31,
         title: 'Net Product Margin / Gross Rate',
         description: 'Net product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -2030,12 +1969,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NPM / Gross %',
         tooltip: 'Net product margin as a share of gross revenue.',
         formulaDisplay: 'Net Product Margin ÷ Gross Revenue × 100',
@@ -2043,6 +1983,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 32,
         title: 'NC Net Product Margin / Gross Rate',
         description: 'NC net product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -2051,12 +1992,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC NPM/Gross %',
         tooltip: 'New customer net product margin as a share of their gross revenue.',
         formulaDisplay: 'NC Net Product Margin ÷ NC Gross Revenue × 100',
@@ -2064,6 +2006,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
+        priority: 33,
         title: 'RC Net Product Margin / Gross Rate',
         description: 'RC net product margin as percentage of gross revenue.',
         sumPrefix: '',
@@ -2072,12 +2015,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC NPM/Gross %',
         tooltip: 'Returning customer net product margin as a share of their gross revenue.',
         formulaDisplay: 'RC Net Product Margin ÷ RC Gross Revenue × 100',
@@ -2085,6 +2029,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
     },
     [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 34,
         title: 'Net Product Margin / Net Rate',
         description: 'Net product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -2093,12 +2038,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NPM / Net %',
         tooltip: 'Net product margin as a share of net revenue. Shows the post-discount, post-refund product profit rate.',
         formulaDisplay: 'Net Product Margin ÷ Net Revenue × 100',
@@ -2106,6 +2052,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 35,
         title: 'NC Net Product Margin / Net Rate',
         description: 'NC net product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -2114,12 +2061,13 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'NC NPM/Net %',
         tooltip: 'New customer net product margin as a share of their net revenue.',
         formulaDisplay: 'NC Net Product Margin ÷ NC Net Revenue × 100',
@@ -2127,6 +2075,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
+        priority: 36,
         title: 'RC Net Product Margin / Net Rate',
         description: 'RC net product margin as percentage of net revenue.',
         sumPrefix: '',
@@ -2135,271 +2084,90 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: [],
+        hideFromUI: true,
         shortTitle: 'RC NPM/Net %',
         tooltip: 'Returning customer net product margin as a share of their net revenue.',
         formulaDisplay: 'RC Net Product Margin ÷ RC Net Revenue × 100',
         formula: 'rc_net_product_margin / rc_net_revenue * 100',
         relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
     },
-    [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
-        title: 'Gross Margin / Gross Rate',
-        description: 'Gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
+    [MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 37,
+        title: 'Net Product Margin Per Order',
+        description: 'Average net product margin per order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
+        measure: MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'GM / Gross %',
-        tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
-        formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
-        formula: 'gross_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
-        title: 'NC Gross Margin / Gross Rate',
-        description: 'NC gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Gross %',
-        tooltip: 'New customer gross margin as a share of their gross revenue.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
-        formula: 'nc_gross_margin / nc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
-        title: 'RC Gross Margin / Gross Rate',
-        description: 'RC gross margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Gross %',
-        tooltip: 'Returning customer gross margin as a share of their gross revenue.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
-        formula: 'rc_gross_margin / rc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
-        title: 'Gross Margin / Net Rate',
-        description: 'Gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'GM / Net %',
-        tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
-        formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
-        formula: 'gross_margin / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, MEASURE.ORDERS_GROSS_MARGIN, MEASURE.ORDERS_NET_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
-        title: 'NC Gross Margin / Net Rate',
-        description: 'NC gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC GM/Net %',
-        tooltip: 'New customer gross margin as a share of their net revenue.',
-        formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
-        formula: 'nc_gross_margin / nc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
-        title: 'RC Gross Margin / Net Rate',
-        description: 'RC gross margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC GM/Net %',
-        tooltip: 'Returning customer gross margin as a share of their net revenue.',
-        formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
-        formula: 'rc_gross_margin / rc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
-    },
-    [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
-        title: 'Net Margin / Gross Rate',
-        description: 'Net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NM / Gross %',
-        tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
-        formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
-        formula: 'net_margin / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
-        title: 'NC Net Margin / Gross Rate',
-        description: 'NC net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Gross %',
-        tooltip: 'New customer net margin as a share of their gross revenue.',
-        formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
-        formula: 'nc_net_margin / nc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
-        title: 'RC Net Margin / Gross Rate',
-        description: 'RC net margin as percentage of gross revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Gross %',
-        tooltip: 'Returning customer net margin as a share of their gross revenue.',
-        formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
-        formula: 'rc_net_margin / rc_gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_NET_MARGIN_NET_RATE]: {
-        title: 'Net Margin / Net Rate',
-        description: 'Net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NM / Net %',
-        tooltip: 'Net margin as a share of net revenue. This is the standard net margin percentage, showing profit after all product-level costs.',
-        formulaDisplay: 'Net Margin ÷ Net Revenue × 100',
-        formula: 'net_margin / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, MEASURE.ORDERS_NET_MARGIN, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
-    },
-    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE]: {
-        title: 'NC Net Margin / Net Rate',
-        description: 'NC net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'NPM/Order',
+        tooltip: 'Average net product margin per order. Reflects per-transaction profitability after returns and adjustments.',
+        formulaDisplay: 'Net Product Margin ÷ Order Count',
+        formula: 'net_product_margin / order_count',
+        relatedMeasures: [MEASURE.ORDERS_NET_PRODUCT_MARGIN, MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_COUNT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 38,
+        title: 'NC Net Product Margin Per Order',
+        description: 'Average net product margin per new customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'NC NM/Net %',
-        tooltip: 'New customer net margin as a share of their net revenue.',
-        formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
-        formula: 'nc_net_margin / nc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
-    },
-    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE]: {
-        title: 'RC Net Margin / Net Rate',
-        description: 'RC net margin as percentage of net revenue.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'NC NPM/Order',
+        tooltip: 'Average net product margin per new customer order.',
+        formulaDisplay: 'NC Net Product Margin ÷ NC Order Count',
+        formula: 'nc_net_product_margin / nc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER]: {
+        priority: 39,
+        title: 'RC Net Product Margin Per Order',
+        description: 'Average net product margin per returning customer order.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
-        valueType: MeasureValueType.PERCENTAGE,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_PER_ORDER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PRODUCT_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'RC NM/Net %',
-        tooltip: 'Returning customer net margin as a share of their net revenue.',
-        formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
-        formula: 'rc_net_margin / rc_net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_NET_MARGIN_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
+        applicableContexts: [],
+        hideFromUI: true,
+        shortTitle: 'RC NPM/Order',
+        tooltip: 'Average net product margin per returning customer order.',
+        formulaDisplay: 'RC Net Product Margin ÷ RC Order Count',
+        formula: 'rc_net_product_margin / rc_order_count',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, MEASURE.ORDERS_NET_PRODUCT_MARGIN_PER_ORDER, MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
     },
     [MEASURE.ORDERS_COGS_GROSS_RATE]: {
+        priority: 31,
         title: 'COGS / Gross Rate',
         description: 'COGS as percentage of gross revenue.',
         sumPrefix: '',
@@ -2408,19 +2176,20 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COGS_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'COGS/Gross %',
         tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
         formulaDisplay: 'COGS ÷ Gross Revenue × 100',
         formula: 'cogs / gross_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
+        relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
+        priority: 35,
         title: 'NC COGS / Gross Rate',
         description: 'NC COGS as percentage of gross revenue.',
         sumPrefix: '',
@@ -2429,12 +2198,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC COGS/Gross %',
         tooltip: 'New customer COGS as a share of their gross revenue.',
         formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
@@ -2442,6 +2211,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE]: {
+        priority: 38,
         title: 'RC COGS / Gross Rate',
         description: 'RC COGS as percentage of gross revenue.',
         sumPrefix: '',
@@ -2450,12 +2220,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC COGS/Gross %',
         tooltip: 'Returning customer COGS as a share of their gross revenue.',
         formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
@@ -2463,6 +2233,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE],
     },
     [MEASURE.ORDERS_COGS_NET_RATE]: {
+        priority: 32,
         title: 'COGS / Net Rate',
         description: 'COGS as percentage of net revenue.',
         sumPrefix: '',
@@ -2471,19 +2242,20 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COGS_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'COGS/Net %',
         tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
         formulaDisplay: 'COGS ÷ Net Revenue × 100',
         formula: 'cogs / net_revenue * 100',
-        relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
+        relatedMeasures: [MEASURE.ORDERS_COGS_GROSS_RATE, MEASURE.ORDERS_COGS, MEASURE.ORDERS_CM1_PERCENT],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
+        priority: 36,
         title: 'NC COGS / Net Rate',
         description: 'NC COGS as percentage of net revenue.',
         sumPrefix: '',
@@ -2492,12 +2264,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'NC COGS/Net %',
         tooltip: 'New customer COGS as a share of their net revenue.',
         formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
@@ -2505,6 +2277,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE],
     },
     [MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
+        priority: 39,
         title: 'RC COGS / Net Rate',
         description: 'RC COGS as percentage of net revenue.',
         sumPrefix: '',
@@ -2513,12 +2286,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE,
-        category: MEASURE_CATEGORY.PROFITABILITY,
-        subcategory: MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'RC COGS/Net %',
         tooltip: 'Returning customer COGS as a share of their net revenue.',
         formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
@@ -2526,6 +2299,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COGS_NET_RATE, MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE, MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE],
     },
     [MEASURE.ORDERS_LTV]: {
+        priority: 1,
         title: 'Lifetime Value',
         description: 'Average lifetime value of customers.',
         sumPrefix: '$',
@@ -2534,17 +2308,18 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_LTV,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_METRICS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'LTV',
         tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
         relatedMeasures: [MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365, MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
     },
     [MEASURE.ORDERS_LTV_90]: {
+        priority: 2,
         title: 'LTV 90d',
         description: 'Customer lifetime value at 90 days.',
         sumPrefix: '$',
@@ -2553,16 +2328,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_LTV_90,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_METRICS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_180, MEASURE.ORDERS_LTV_365],
     },
     [MEASURE.ORDERS_LTV_180]: {
+        priority: 3,
         title: 'LTV 180d',
         description: 'Customer lifetime value at 180 days.',
         sumPrefix: '$',
@@ -2571,16 +2347,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_LTV_180,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_METRICS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_365],
     },
     [MEASURE.ORDERS_LTV_365]: {
+        priority: 4,
         title: 'LTV 365d',
         description: 'Customer lifetime value at 365 days.',
         sumPrefix: '$',
@@ -2589,16 +2366,17 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_LTV_365,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_METRICS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
         relatedMeasures: [MEASURE.ORDERS_LTV, MEASURE.ORDERS_LTV_90, MEASURE.ORDERS_LTV_180],
     },
     [MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
+        priority: 33,
         title: 'Cohort Gross Revenue',
         description: 'Cumulative gross revenue per cohort.',
         sumPrefix: '$',
@@ -2607,17 +2385,18 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COHORT_GROSS_REVENUE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Gross Rev',
         tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
     },
     [MEASURE.ORDERS_COHORT_NET_REVENUE]: {
+        priority: 32,
         title: 'Cohort Net Revenue',
         description: 'Cumulative net revenue per cohort.',
         sumPrefix: '$',
@@ -2626,74 +2405,18 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COHORT_NET_REVENUE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Net Rev',
         tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_AOV, MEASURE.ORDERS_COHORT_CUSTOMERS],
     },
-    [MEASURE.ORDERS_COHORT_NETT_REVENUE]: {
-        title: 'Cohort Nett Revenue',
-        description: 'Cumulative nett revenue per cohort (T).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_COHORT_NETT_REVENUE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Nett Rev',
-        tooltip: 'Cumulative nett revenue (net of taxes) per cohort over time.',
-        relatedMeasures: [MEASURE.ORDERS_COHORT_NET_REVENUE, MEASURE.ORDERS_COHORT_NETTS_REVENUE, MEASURE.ORDERS_COHORT_NETS_REVENUE],
-    },
-    [MEASURE.ORDERS_COHORT_NETTS_REVENUE]: {
-        title: 'Cohort Netts Revenue',
-        description: 'Cumulative netts revenue per cohort (T-S).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_COHORT_NETTS_REVENUE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Netts Rev',
-        tooltip: 'Cumulative netts revenue (net of taxes and shipping) per cohort over time.',
-        relatedMeasures: [MEASURE.ORDERS_COHORT_NETT_REVENUE, MEASURE.ORDERS_COHORT_NETS_REVENUE, MEASURE.ORDERS_COHORT_NET_REVENUE],
-    },
-    [MEASURE.ORDERS_COHORT_NETS_REVENUE]: {
-        title: 'Cohort Nets Revenue',
-        description: 'Cumulative nets revenue per cohort (S).',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: MEASURE_ICON.SHOPIFY,
-        measure: MEASURE.ORDERS_COHORT_NETS_REVENUE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cohort Nets Rev',
-        tooltip: 'Cumulative nets revenue (net of shipping) per cohort over time.',
-        relatedMeasures: [MEASURE.ORDERS_COHORT_NETT_REVENUE, MEASURE.ORDERS_COHORT_NETTS_REVENUE, MEASURE.ORDERS_COHORT_NET_REVENUE],
-    },
     [MEASURE.ORDERS_COHORT_CUSTOMERS]: {
+        priority: 41,
         title: 'Cohort Customers',
         description: 'Number of customers in cohort.',
         sumPrefix: '',
@@ -2702,17 +2425,18 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COHORT_CUSTOMERS,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Cust.',
         tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_RETENTION_RATE, MEASURE.ORDERS_COHORT_AOV],
     },
     [MEASURE.ORDERS_COHORT_RETENTION_RATE]: {
+        priority: 43,
         title: 'Cohort Retention Rate',
         description: 'Customer retention rate by cohort.',
         sumPrefix: '',
@@ -2721,12 +2445,12 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '%',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COHORT_RETENTION_RATE,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         shortTitle: 'Cohort Retention',
         tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
         formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
@@ -2734,6 +2458,7 @@ export const ORDERS_MEASURES_MAP = {
         relatedMeasures: [MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_LTV],
     },
     [MEASURE.ORDERS_COHORT_AOV]: {
+        priority: 42,
         title: 'Cohort AOV',
         description: 'Average order value by cohort.',
         sumPrefix: '$',
@@ -2742,18 +2467,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_COHORT_AOV,
-        category: MEASURE_CATEGORY.LIFETIME_VALUE,
-        subcategory: MEASURE_SUBCATEGORY.LTV_COHORT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_LTV,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
         formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
         formula: 'cohort_revenue / cohort_order_count',
         relatedMeasures: [MEASURE.ORDERS_COHORT_GROSS_REVENUE, MEASURE.ORDERS_COHORT_CUSTOMERS, MEASURE.ORDERS_NET_AOV],
     },
     [MEASURE.ORDERS_TOP_PRODUCTS]: {
+        priority: 9,
         title: 'Top Products',
         description: 'Top selling products by revenue.',
         sumPrefix: '',
@@ -2767,11 +2493,12 @@ export const ORDERS_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
         relatedMeasures: [MEASURE.ORDERS_UNITS, MEASURE.ORDERS_GROSS_REVENUE, MEASURE.ORDERS_COUNT],
     },
     [MEASURE.ORDERS_CPA]: {
+        priority: 2,
         title: 'Cost Per Order',
         shortTitle: 'CPA',
         description: 'The amount spent per order acquisition.',
@@ -2781,18 +2508,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_CPA,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'How much you spend on average to acquire each order. Lower is better.',
         formulaDisplay: 'Total Ad Spend ÷ Orders',
         formula: 'spend / orders',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_TOTAL_ROAS, MEASURE.CHANNEL_SPEND],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_CPA]: {
+        priority: 52,
         title: 'New Customer Cost Per Order',
         shortTitle: 'NC CPA',
         description: 'The amount spent per new customer order acquisition.',
@@ -2802,18 +2530,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: '',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'How much you spend to acquire each first-time customer order. Critical for understanding customer acquisition efficiency.',
         formulaDisplay: 'Total Ad Spend ÷ New Customer Orders',
         formula: 'spend / new_customer_orders',
         relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS],
     },
     [MEASURE.ORDERS_TOTAL_ROAS]: {
+        priority: 1,
         title: 'Return on Ad Spend',
         shortTitle: 'ROAS',
         description: 'Total Order Revenue divided by Total Ad Spend.',
@@ -2823,18 +2552,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_TOTAL_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'How much revenue you earn for every dollar spent on advertising. A 3x ROAS means $3 revenue per $1 spent.',
         formulaDisplay: 'Total Order Revenue ÷ Total Ad Spend',
         formula: 'total_revenue / spend',
         relatedMeasures: [MEASURE.ORDERS_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS, MEASURE.ORDERS_CPA],
     },
     [MEASURE.ORDERS_GROSS_ROAS]: {
+        priority: 3,
         title: 'ROAS (Gross Sales)',
         shortTitle: 'ROAS Gross',
         description: 'Gross Order Sales divided by Total Ad Spend.',
@@ -2844,18 +2574,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_GROSS_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Return on ad spend using gross sales (before discounts and refunds are applied).',
         formulaDisplay: 'Gross Order Sales ÷ Total Ad Spend',
         formula: 'gross_sales / spend',
         relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NET_ROAS],
     },
     [MEASURE.ORDERS_NET_ROAS]: {
+        priority: 4,
         title: 'ROAS (Net Sales)',
         shortTitle: 'ROAS Net',
         description: 'Net Order Sales divided by Total Ad Spend.',
@@ -2865,18 +2596,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NET_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Return on ad spend using net sales (after discounts and refunds). Most accurate for true profitability.',
         formulaDisplay: 'Net Order Sales ÷ Total Ad Spend',
         formula: 'net_sales / spend',
         relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_GROSS_ROAS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS]: {
+        priority: 11,
         title: 'New Customer Return on Ad Spend',
         shortTitle: 'NC ROAS',
         description: 'New Customer Order Revenue divided by Ad Spend.',
@@ -2886,18 +2618,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Revenue from new customer orders per dollar spent on advertising. Key metric for customer acquisition efficiency.',
         formulaDisplay: 'New Customer Order Revenue ÷ Ad Spend',
         formula: 'nc_revenue / spend',
         relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS]: {
+        priority: 12,
         title: 'NC ROAS (Gross Sales)',
         shortTitle: 'NC ROAS Gross',
         description: 'New Customer Gross Order Sales divided by Ad Spend.',
@@ -2907,18 +2640,19 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Gross sales from new customer orders per dollar spent on advertising.',
         formulaDisplay: 'NC Gross Order Sales ÷ Ad Spend',
         formula: 'nc_gross_sales / spend',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
     },
     [MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS]: {
+        priority: 13,
         title: 'NC ROAS (Net Sales)',
         shortTitle: 'NC ROAS Net',
         description: 'New Customer Net Order Sales divided by Ad Spend.',
@@ -2928,16 +2662,1768 @@ export const ORDERS_MEASURES_MAP = {
         avgSuffix: 'x',
         icon: MEASURE_ICON.SHOPIFY,
         measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_ROAS,
-        category: MEASURE_CATEGORY.AD_PERFORMANCE,
-        subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: ATTRIBUTION_APPLICABLE_CONTEXTS,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
         tooltip: 'Net sales from new customer orders per dollar spent on advertising. Most accurate for true acquisition profitability.',
         formulaDisplay: 'NC Net Order Sales ÷ Ad Spend',
         formula: 'nc_net_sales / spend',
         relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
     },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CPA]: {
+        priority: 53,
+        title: 'Returning Customer Cost Per Order',
+        shortTitle: 'RC CPA',
+        description: 'The amount spent per returning customer order acquisition.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'How much you spend to acquire each repeat customer order. Useful for measuring retention and remarketing campaign efficiency.',
+        formulaDisplay: 'Total Ad Spend ÷ Returning Customer Orders',
+        formula: 'spend / returning_customer_orders',
+        relatedMeasures: [MEASURE.ORDERS_CPA, MEASURE.ORDERS_NEW_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS]: {
+        priority: 21,
+        title: 'Returning Customer Return on Ad Spend',
+        shortTitle: 'RC ROAS',
+        description: 'Returning Customer Order Revenue divided by Ad Spend.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Revenue from returning customer orders per dollar spent on advertising. Key metric for retention efficiency.',
+        formulaDisplay: 'Returning Customer Order Revenue ÷ Ad Spend',
+        formula: 'rc_revenue / spend',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_CPA, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS]: {
+        priority: 22,
+        title: 'RC ROAS (Gross Sales)',
+        shortTitle: 'RC ROAS Gross',
+        description: 'Returning Customer Gross Order Sales divided by Ad Spend.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Gross sales from returning customer orders per dollar spent on advertising.',
+        formulaDisplay: 'RC Gross Order Sales ÷ Ad Spend',
+        formula: 'rc_gross_sales / spend',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS, MEASURE.ORDERS_GROSS_ROAS],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS]: {
+        priority: 23,
+        title: 'RC ROAS (Net Sales)',
+        shortTitle: 'RC ROAS Net',
+        description: 'Returning Customer Net Order Sales divided by Ad Spend.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_ROAS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Net sales from returning customer orders per dollar spent on advertising. Most accurate for true retention profitability.',
+        formulaDisplay: 'RC Net Order Sales ÷ Ad Spend',
+        formula: 'rc_net_sales / spend',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_ROAS, MEASURE.ORDERS_NET_ROAS],
+    },
+    [MEASURE.ORDERS_TOTAL_MER]: {
+        priority: 31,
+        title: 'Marketing Efficiency Ratio',
+        shortTitle: 'MER',
+        description: 'Marketing Efficiency Ratio using Total Order Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_TOTAL_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of your order revenue is spent on advertising. Lower is better—it means more revenue per ad dollar.',
+        formulaDisplay: '(Total Ad Spend ÷ Total Order Revenue) × 100',
+        formula: '(spend / total_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_TOTAL_ROAS],
+    },
+    [MEASURE.ORDERS_GROSS_MER]: {
+        priority: 32,
+        title: 'MER (Gross Sales)',
+        shortTitle: 'MER Gross',
+        description: 'Marketing Efficiency Ratio using Gross Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_GROSS_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of gross order sales (before discounts and refunds) is spent on advertising.',
+        formulaDisplay: '(Total Ad Spend ÷ Gross Order Sales) × 100',
+        formula: '(spend / gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_GROSS_ROAS],
+    },
+    [MEASURE.ORDERS_NET_MER]: {
+        priority: 33,
+        title: 'MER (Net Sales)',
+        shortTitle: 'MER Net',
+        description: 'Marketing Efficiency Ratio using Net Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NET_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net order sales (after discounts and refunds) is spent on advertising.',
+        formulaDisplay: '(Total Ad Spend ÷ Net Order Sales) × 100',
+        formula: '(spend / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_NET_ROAS],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER]: {
+        priority: 36,
+        title: 'NC Marketing Efficiency Ratio',
+        shortTitle: 'NC MER',
+        description: 'Marketing Efficiency Ratio using New Customer Order Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer order revenue is spent on advertising. Lower is better.',
+        formulaDisplay: '(Ad Spend ÷ NC Order Revenue) × 100',
+        formula: '(spend / nc_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER]: {
+        priority: 37,
+        title: 'NC MER (Gross Sales)',
+        shortTitle: 'NC MER Gross',
+        description: 'Marketing Efficiency Ratio using New Customer Gross Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer gross order sales is spent on advertising.',
+        formulaDisplay: '(Ad Spend ÷ NC Gross Order Sales) × 100',
+        formula: '(spend / nc_gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_MER]: {
+        priority: 38,
+        title: 'NC MER (Net Sales)',
+        shortTitle: 'NC MER Net',
+        description: 'Marketing Efficiency Ratio using New Customer Net Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net order sales is spent on advertising.',
+        formulaDisplay: '(Ad Spend ÷ NC Net Order Sales) × 100',
+        formula: '(spend / nc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER]: {
+        priority: 41,
+        title: 'RC Marketing Efficiency Ratio',
+        shortTitle: 'RC MER',
+        description: 'Marketing Efficiency Ratio using Returning Customer Order Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer order revenue is spent on advertising. Lower is better.',
+        formulaDisplay: '(Ad Spend ÷ RC Order Revenue) × 100',
+        formula: '(spend / rc_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_ROAS, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER]: {
+        priority: 42,
+        title: 'RC MER (Gross Sales)',
+        shortTitle: 'RC MER Gross',
+        description: 'Marketing Efficiency Ratio using Returning Customer Gross Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer gross order sales is spent on advertising.',
+        formulaDisplay: '(Ad Spend ÷ RC Gross Order Sales) × 100',
+        formula: '(spend / rc_gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER, MEASURE.ORDERS_GROSS_MER],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER]: {
+        priority: 43,
+        title: 'RC MER (Net Sales)',
+        shortTitle: 'RC MER Net',
+        description: 'Marketing Efficiency Ratio using Returning Customer Net Order Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MER,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net order sales is spent on advertising.',
+        formulaDisplay: '(Ad Spend ÷ RC Net Order Sales) × 100',
+        formula: '(spend / rc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_MER, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MER, MEASURE.ORDERS_NET_MER],
+    },
+    [MEASURE.ORDERS_SPEND_GROSS_PERCENT]: {
+        priority: 61,
+        title: 'Ad Spend % of Gross Sales',
+        shortTitle: 'Spend % Gross',
+        description: 'The percentage of gross order sales spent on advertising.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SPEND_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What portion of your gross order sales goes toward advertising costs. Lower is more efficient.',
+        formulaDisplay: '(Ad Spend ÷ Gross Order Sales) × 100',
+        formula: '(spend / gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_SPEND_NET_PERCENT, MEASURE.ORDERS_GROSS_MER, MEASURE.ORDERS_GROSS_ROAS],
+    },
+    [MEASURE.ORDERS_SPEND_NET_PERCENT]: {
+        priority: 62,
+        title: 'Ad Spend % of Net Sales',
+        shortTitle: 'Spend % Net',
+        description: 'The percentage of net order sales spent on advertising.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SPEND_NET_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What portion of your net order sales goes toward advertising costs. Lower is more efficient.',
+        formulaDisplay: '(Ad Spend ÷ Net Order Sales) × 100',
+        formula: '(spend / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_SPEND_GROSS_PERCENT, MEASURE.ORDERS_NET_MER, MEASURE.ORDERS_NET_ROAS],
+    },
+    [MEASURE.ORDERS_TOTAL_RAAD]: {
+        priority: 71,
+        title: 'Revenue After Ad Spend',
+        shortTitle: 'RAAD',
+        description: 'Total Order Revenue minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_TOTAL_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Order revenue remaining after subtracting advertising costs. A quick measure of marketing profitability.',
+        formulaDisplay: 'Total Order Revenue − Ad Spend',
+        formula: 'total_revenue - spend',
+        relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_GROSS_RAAD]: {
+        priority: 72,
+        title: 'RAAD (Gross Sales)',
+        shortTitle: 'RAAD Gross',
+        description: 'Gross Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_GROSS_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Gross order sales remaining after subtracting advertising costs.',
+        formulaDisplay: 'Gross Order Sales − Ad Spend',
+        formula: 'gross_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_NET_RAAD]: {
+        priority: 73,
+        title: 'RAAD (Net Sales)',
+        shortTitle: 'RAAD Net',
+        description: 'Net Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NET_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Net order sales remaining after subtracting advertising costs. Most accurate for true profitability.',
+        formulaDisplay: 'Net Order Sales − Ad Spend',
+        formula: 'net_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_TOTAL_RAAD_PERCENT]: {
+        priority: 74,
+        title: 'RAAD % of Total Revenue',
+        shortTitle: 'RAAD %',
+        description: 'Revenue After Ad Spend as percentage of Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_TOTAL_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of your total order revenue remains after ad spend. Higher is better.',
+        formulaDisplay: '(RAAD ÷ Total Revenue) × 100',
+        formula: '((total_revenue - spend) / total_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_GROSS_RAAD_PERCENT]: {
+        priority: 75,
+        title: 'RAAD % of Gross Sales',
+        shortTitle: 'RAAD % Gross',
+        description: 'Revenue After Ad Spend as percentage of Gross Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_GROSS_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of your gross order sales remains after ad spend.',
+        formulaDisplay: '(RAAD Gross ÷ Gross Sales) × 100',
+        formula: '((gross_sales - spend) / gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_GROSS_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_NET_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_NET_RAAD_PERCENT]: {
+        priority: 76,
+        title: 'RAAD % of Net Sales',
+        shortTitle: 'RAAD % Net',
+        description: 'Revenue After Ad Spend as percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NET_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of your net order sales remains after ad spend. Most accurate profitability view.',
+        formulaDisplay: '(RAAD Net ÷ Net Sales) × 100',
+        formula: '((net_sales - spend) / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NET_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD]: {
+        priority: 77,
+        title: 'NC Revenue After Ad Spend',
+        shortTitle: 'NC RAAD',
+        description: 'New Customer Order Revenue minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer order revenue remaining after subtracting advertising costs.',
+        formulaDisplay: 'NC Order Revenue − Ad Spend',
+        formula: 'nc_revenue - spend',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD]: {
+        priority: 78,
+        title: 'NC RAAD (Gross Sales)',
+        shortTitle: 'NC RAAD Gross',
+        description: 'New Customer Gross Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer gross order sales remaining after subtracting advertising costs.',
+        formulaDisplay: 'NC Gross Order Sales − Ad Spend',
+        formula: 'nc_gross_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD]: {
+        priority: 79,
+        title: 'NC RAAD (Net Sales)',
+        shortTitle: 'NC RAAD Net',
+        description: 'New Customer Net Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'New customer net order sales remaining after subtracting advertising costs.',
+        formulaDisplay: 'NC Net Order Sales − Ad Spend',
+        formula: 'nc_net_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT]: {
+        priority: 80,
+        title: 'NC RAAD % of Total Revenue',
+        shortTitle: 'NC RAAD %',
+        description: 'NC Revenue After Ad Spend as percentage of NC Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer order revenue remains after ad spend.',
+        formulaDisplay: '(NC RAAD ÷ NC Revenue) × 100',
+        formula: '((nc_revenue - spend) / nc_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT]: {
+        priority: 81,
+        title: 'NC RAAD % of Gross Sales',
+        shortTitle: 'NC RAAD % Gross',
+        description: 'NC Revenue After Ad Spend as percentage of NC Gross Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer gross order sales remains after ad spend.',
+        formulaDisplay: '(NC RAAD Gross ÷ NC Gross Sales) × 100',
+        formula: '((nc_gross_sales - spend) / nc_gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT]: {
+        priority: 82,
+        title: 'NC RAAD % of Net Sales',
+        shortTitle: 'NC RAAD % Net',
+        description: 'NC Revenue After Ad Spend as percentage of NC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net order sales remains after ad spend.',
+        formulaDisplay: '(NC RAAD Net ÷ NC Net Sales) × 100',
+        formula: '((nc_net_sales - spend) / nc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD]: {
+        priority: 83,
+        title: 'RC Revenue After Ad Spend',
+        shortTitle: 'RC RAAD',
+        description: 'Returning Customer Order Revenue minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer order revenue remaining after subtracting advertising costs.',
+        formulaDisplay: 'RC Order Revenue − Ad Spend',
+        formula: 'rc_revenue - spend',
+        relatedMeasures: [MEASURE.ORDERS_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD]: {
+        priority: 84,
+        title: 'RC RAAD (Gross Sales)',
+        shortTitle: 'RC RAAD Gross',
+        description: 'Returning Customer Gross Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer gross order sales remaining after subtracting advertising costs.',
+        formulaDisplay: 'RC Gross Order Sales − Ad Spend',
+        formula: 'rc_gross_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_GROSS_RAAD],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD]: {
+        priority: 85,
+        title: 'RC RAAD (Net Sales)',
+        shortTitle: 'RC RAAD Net',
+        description: 'Returning Customer Net Order Sales minus Ad Spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Returning customer net order sales remaining after subtracting advertising costs.',
+        formulaDisplay: 'RC Net Order Sales − Ad Spend',
+        formula: 'rc_net_sales - spend',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_NET_RAAD],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT]: {
+        priority: 86,
+        title: 'RC RAAD % of Total Revenue',
+        shortTitle: 'RC RAAD %',
+        description: 'RC Revenue After Ad Spend as percentage of RC Total Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer order revenue remains after ad spend.',
+        formulaDisplay: '(RC RAAD ÷ RC Revenue) × 100',
+        formula: '((rc_revenue - spend) / rc_revenue) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_RAAD, MEASURE.ORDERS_TOTAL_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT]: {
+        priority: 87,
+        title: 'RC RAAD % of Gross Sales',
+        shortTitle: 'RC RAAD % Gross',
+        description: 'RC Revenue After Ad Spend as percentage of RC Gross Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer gross order sales remains after ad spend.',
+        formulaDisplay: '(RC RAAD Gross ÷ RC Gross Sales) × 100',
+        formula: '((rc_gross_sales - spend) / rc_gross_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RAAD, MEASURE.ORDERS_GROSS_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT]: {
+        priority: 88,
+        title: 'RC RAAD % of Net Sales',
+        shortTitle: 'RC RAAD % Net',
+        description: 'RC Revenue After Ad Spend as percentage of RC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_PERFORMANCE,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net order sales remains after ad spend.',
+        formulaDisplay: '(RC RAAD Net ÷ RC Net Sales) × 100',
+        formula: '((rc_net_sales - spend) / rc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_RAAD, MEASURE.ORDERS_NET_RAAD_PERCENT],
+    },
+    [MEASURE.ORDERS_EFFECTIVE_COGS]: {
+        priority: 2,
+        title: 'Effective Cost of Goods Sold',
+        shortTitle: 'Effective COGS',
+        description: 'Net Cost of Goods Sold (Orders COGS + Handling - Refund COGS).',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_EFFECTIVE_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'The true cost of products sold, accounting for returns and handling fees.',
+        formulaDisplay: 'Orders COGS + Handling − Refund COGS',
+        formula: 'orders_cogs + handling - refund_cogs',
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT, MEASURE.ORDERS_COGS_FROM_ORDERS, MEASURE.ORDERS_COGS_FROM_REFUNDS, MEASURE.ORDERS_CM1],
+    },
+    [MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT]: {
+        priority: 33,
+        title: 'Effective COGS %',
+        shortTitle: 'COGS %',
+        description: 'Effective COGS as a percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net sales goes toward product costs. Lower means higher gross margins.',
+        formulaDisplay: '(Effective COGS ÷ Net Sales) × 100',
+        formula: '(effective_cogs / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_CM1_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS]: {
+        priority: 12,
+        title: 'NC Effective COGS',
+        shortTitle: 'NC COGS',
+        description: 'Effective COGS for new customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Cost of goods sold for orders from first-time customers.',
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS_PERCENT]: {
+        priority: 34,
+        title: 'NC Effective COGS %',
+        shortTitle: 'NC COGS %',
+        description: 'NC Effective COGS as a percentage of NC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net sales goes toward product costs.',
+        formulaDisplay: '(NC Effective COGS ÷ NC Net Sales) × 100',
+        formula: '(nc_effective_cogs / nc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_EFFECTIVE_COGS, MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS]: {
+        priority: 22,
+        title: 'RC Effective COGS',
+        shortTitle: 'RC COGS',
+        description: 'Effective COGS for returning customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Cost of goods sold for orders from returning customers.',
+        relatedMeasures: [MEASURE.ORDERS_EFFECTIVE_COGS, MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS_PERCENT]: {
+        priority: 37,
+        title: 'RC Effective COGS %',
+        shortTitle: 'RC COGS %',
+        description: 'RC Effective COGS as a percentage of RC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net sales goes toward product costs.',
+        formulaDisplay: '(RC Effective COGS ÷ RC Net Sales) × 100',
+        formula: '(rc_effective_cogs / rc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_EFFECTIVE_COGS, MEASURE.ORDERS_EFFECTIVE_COGS_PERCENT],
+    },
+    [MEASURE.ORDERS_COGS_FROM_ORDERS]: {
+        priority: 4,
+        title: 'COGS (Orders)',
+        shortTitle: 'Order COGS',
+        description: 'Cost of Goods Sold from orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COGS_FROM_ORDERS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Direct product costs for fulfilled orders before accounting for returns.',
+        relatedMeasures: [MEASURE.ORDERS_COGS_FROM_REFUNDS, MEASURE.ORDERS_EFFECTIVE_COGS],
+    },
+    [MEASURE.ORDERS_COGS_FROM_REFUNDS]: {
+        priority: 5,
+        title: 'COGS (Refunds)',
+        shortTitle: 'Refund COGS',
+        description: 'Cost of Goods Sold recovered from refunds.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_COGS_FROM_REFUNDS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_COGS,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Product costs recovered when orders are refunded.',
+        relatedMeasures: [MEASURE.ORDERS_COGS_FROM_ORDERS, MEASURE.ORDERS_EFFECTIVE_COGS],
+    },
+    [MEASURE.ORDERS_VARIABLE_COSTS]: {
+        priority: 51,
+        title: 'Variable Costs',
+        description: 'Total custom variable expenses (per-order fees, % of sales, etc.).',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_VARIABLE_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Costs that scale with order volume, such as transaction fees and fulfillment costs.',
+        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_CM2_PERCENT],
+    },
+    [MEASURE.ORDERS_VARIABLE_COSTS_PERCENT]: {
+        priority: 61,
+        title: 'Variable Costs %',
+        description: 'Variable costs as a percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_VARIABLE_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net sales goes toward variable costs.',
+        formulaDisplay: '(Variable Costs ÷ Net Sales) × 100',
+        formula: '(variable_costs / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS]: {
+        priority: 71,
+        title: 'NC Variable Costs',
+        shortTitle: 'NC Variable',
+        description: 'Variable costs attributed to new customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Per-order variable expenses for new customer acquisitions.',
+        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
+        priority: 73,
+        title: 'NC Variable Costs %',
+        shortTitle: 'NC Variable %',
+        description: 'NC Variable costs as a percentage of NC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net sales goes toward variable costs.',
+        formulaDisplay: '(NC Variable Costs ÷ NC Net Sales) × 100',
+        formula: '(nc_variable_costs / nc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS]: {
+        priority: 81,
+        title: 'RC Variable Costs',
+        shortTitle: 'RC Variable',
+        description: 'Variable costs attributed to returning customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Per-order variable expenses for returning customer orders.',
+        relatedMeasures: [MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT]: {
+        priority: 83,
+        title: 'RC Variable Costs %',
+        shortTitle: 'RC Variable %',
+        description: 'RC Variable costs as a percentage of RC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net sales goes toward variable costs.',
+        formulaDisplay: '(RC Variable Costs ÷ RC Net Sales) × 100',
+        formula: '(rc_variable_costs / rc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_VARIABLE_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_FIXED_COSTS]: {
+        priority: 52,
+        title: 'Fixed Costs',
+        description: 'Total fixed expenses (rent, salaries, software, etc.).',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_FIXED_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Overhead costs that remain constant regardless of order volume.',
+        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS, MEASURE.ORDERS_CM1],
+    },
+    [MEASURE.ORDERS_FIXED_COSTS_PERCENT]: {
+        priority: 62,
+        title: 'Fixed Costs %',
+        description: 'Fixed costs as a percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_FIXED_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net sales goes toward fixed overhead costs.',
+        formulaDisplay: '(Fixed Costs ÷ Net Sales) × 100',
+        formula: '(fixed_costs / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_VARIABLE_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS]: {
+        priority: 72,
+        title: 'NC Fixed Costs',
+        shortTitle: 'NC Fixed',
+        description: 'Fixed costs attributed to new customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Allocated fixed expenses for new customer acquisitions.',
+        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT]: {
+        priority: 74,
+        title: 'NC Fixed Costs %',
+        shortTitle: 'NC Fixed %',
+        description: 'NC Fixed costs as a percentage of NC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net sales goes toward fixed costs.',
+        formulaDisplay: '(NC Fixed Costs ÷ NC Net Sales) × 100',
+        formula: '(nc_fixed_costs / nc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS]: {
+        priority: 82,
+        title: 'RC Fixed Costs',
+        shortTitle: 'RC Fixed',
+        description: 'Fixed costs attributed to returning customer orders.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Allocated fixed expenses for returning customer orders.',
+        relatedMeasures: [MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT]: {
+        priority: 84,
+        title: 'RC Fixed Costs %',
+        shortTitle: 'RC Fixed %',
+        description: 'RC Fixed costs as a percentage of RC Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net sales goes toward fixed costs.',
+        formulaDisplay: '(RC Fixed Costs ÷ RC Net Sales) × 100',
+        formula: '(rc_fixed_costs / rc_net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_FIXED_COSTS, MEASURE.ORDERS_FIXED_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_SHIPPING_COSTS]: {
+        priority: 53,
+        title: 'Shipping Costs',
+        description: 'Seller-side shipping expenses.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SHIPPING_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What you pay to ship orders to customers (not what customers pay for shipping).',
+        relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS],
+    },
+    [MEASURE.ORDERS_SHIPPING_COSTS_PERCENT]: {
+        priority: 63,
+        title: 'Shipping Costs %',
+        description: 'Shipping costs as a percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_SHIPPING_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net sales goes toward shipping costs.',
+        formulaDisplay: '(Shipping Costs ÷ Net Sales) × 100',
+        formula: '(shipping_costs / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_SHIPPING_COSTS, MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS]: {
+        priority: 54,
+        title: 'Payment Gateway Costs',
+        shortTitle: 'Gateway Costs',
+        description: 'Payment processing fees (flat + percentage per gateway).',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Transaction fees paid to payment processors like Stripe, PayPal, or Shopify Payments.',
+        relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_VARIABLE_COSTS],
+    },
+    [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT]: {
+        priority: 64,
+        title: 'Payment Gateway Costs %',
+        shortTitle: 'Gateway %',
+        description: 'Payment gateway costs as a percentage of Net Sales.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net sales goes toward payment processing fees.',
+        formulaDisplay: '(Gateway Costs ÷ Net Sales) × 100',
+        formula: '(payment_gateway_costs / net_sales) * 100',
+        relatedMeasures: [MEASURE.ORDERS_PAYMENT_GATEWAY_COSTS, MEASURE.ORDERS_SHIPPING_COSTS_PERCENT],
+    },
+    [MEASURE.ORDERS_CM2]: {
+        priority: 2,
+        title: 'Contribution Margin 2',
+        shortTitle: 'CM2',
+        description: 'CM1 minus shipping, gateway, and variable costs.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM2,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit after deducting fulfillment and variable operating costs.',
+        formulaDisplay: '(CM1) − (Shipping) − (Gateway) − (Variable Costs)',
+        formula: '(cm1) - (shipping) - (gateway) - (variable_costs)',
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_CM3],
+    },
+    [MEASURE.ORDERS_CM2_PERCENT]: {
+        priority: 32,
+        title: 'CM2 Margin',
+        shortTitle: 'CM2 %',
+        description: 'CM2 as a percentage of Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM2_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net revenue remains after product and variable costs.',
+        formulaDisplay: '(CM2) ÷ (Net Revenue) × 100',
+        formula: '((cm2) / (net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM3_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM2]: {
+        priority: 12,
+        title: 'NC Contribution Margin 2',
+        shortTitle: 'NC CM2',
+        description: 'New customer CM1 minus shipping, gateway, and variable costs.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit from new customers after subtracting fulfillment and variable costs.',
+        formulaDisplay: '(NC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
+        formula: '(nc_cm1) - (nc_shipping) - (nc_gateway) - (nc_variable_costs)',
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM3],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT]: {
+        priority: 36,
+        title: 'NC CM2 Margin',
+        shortTitle: 'NC CM2 %',
+        description: 'NC CM2 as a percentage of NC Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net revenue remains after variable costs.',
+        formulaDisplay: '(NC CM2) ÷ (NC Net Revenue) × 100',
+        formula: '((nc_cm2) / (nc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2]: {
+        priority: 22,
+        title: 'RC Contribution Margin 2',
+        shortTitle: 'RC CM2',
+        description: 'Returning customer CM1 minus shipping, gateway, and variable costs.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit from returning customers after subtracting fulfillment and variable costs.',
+        formulaDisplay: '(RC CM1) − (Shipping) − (Gateway) − (Variable Costs)',
+        formula: '(rc_cm1) - (rc_shipping) - (rc_gateway) - (rc_variable_costs)',
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT]: {
+        priority: 40,
+        title: 'RC CM2 Margin',
+        shortTitle: 'RC CM2 %',
+        description: 'RC CM2 as a percentage of RC Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net revenue remains after variable costs.',
+        formulaDisplay: '(RC CM2) ÷ (RC Net Revenue) × 100',
+        formula: '((rc_cm2) / (rc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_CM2_PERCENT],
+    },
+    [MEASURE.ORDERS_CM3]: {
+        priority: 3,
+        title: 'Contribution Margin 3',
+        shortTitle: 'CM3',
+        description: 'CM2 minus ad spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM3,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit after all variable costs including advertising. Key metric for marketing profitability.',
+        formulaDisplay: '(CM2) − (Ad Spend)',
+        formula: '(cm2) - (blended_ad_spend)',
+        relatedMeasures: [MEASURE.ORDERS_CM2, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_NET_PROFIT],
+    },
+    [MEASURE.ORDERS_CM3_PERCENT]: {
+        priority: 33,
+        title: 'CM3 Margin',
+        shortTitle: 'CM3 %',
+        description: 'CM3 as a percentage of Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM3_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net revenue remains after all variable costs including advertising.',
+        formulaDisplay: '(CM3) ÷ (Net Revenue) × 100',
+        formula: '((cm3) / (net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM3]: {
+        priority: 13,
+        title: 'NC Contribution Margin 3',
+        shortTitle: 'NC CM3',
+        description: 'New customer CM2 minus ad spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit from new customers after subtracting all variable costs including advertising.',
+        formulaDisplay: '(NC CM2) − (Ad Spend)',
+        formula: '(nc_cm2) - (nc_ad_spend)',
+        relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_NEW_CUSTOMER_CM2, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT]: {
+        priority: 37,
+        title: 'NC CM3 Margin',
+        shortTitle: 'NC CM3 %',
+        description: 'NC CM3 as a percentage of NC Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM3_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net revenue remains after all variable costs.',
+        formulaDisplay: '(NC CM3) ÷ (NC Net Revenue) × 100',
+        formula: '((nc_cm3) / (nc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3]: {
+        priority: 23,
+        title: 'RC Contribution Margin 3',
+        shortTitle: 'RC CM3',
+        description: 'Returning customer CM2 minus ad spend.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Profit from returning customers after subtracting all variable costs including advertising.',
+        formulaDisplay: '(RC CM2) − (Ad Spend)',
+        formula: '(rc_cm2) - (rc_ad_spend)',
+        relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT]: {
+        priority: 41,
+        title: 'RC CM3 Margin',
+        shortTitle: 'RC CM3 %',
+        description: 'RC CM3 as a percentage of RC Net Revenue.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM3_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net revenue remains after all variable costs.',
+        formulaDisplay: '(RC CM3) ÷ (RC Net Revenue) × 100',
+        formula: '((rc_cm3) / (rc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_CM3_PERCENT],
+    },
+    [MEASURE.ORDERS_NET_PROFIT]: {
+        priority: 4,
+        title: 'CM4 (Operating Profit)',
+        shortTitle: 'CM4',
+        description: 'CM3 minus Fixed Costs. Your operating profit after all variable and fixed costs.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NET_PROFIT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'CM4 is your operating profit after all costs. Calculated as CM3 (profit after marketing) minus Fixed Costs (salaries, software, rent).',
+        formulaDisplay: '(CM3) − (Fixed Costs)',
+        formula: '(cm3) - (fixed_costs)',
+        relatedMeasures: [MEASURE.ORDERS_CM3, MEASURE.ORDERS_FIXED_COSTS, MEASURE.ORDERS_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_NET_PROFIT_PERCENT]: {
+        priority: 34,
+        title: 'CM4 % (Operating Margin)',
+        shortTitle: 'CM4 %',
+        description: 'CM4 as a percentage of Net Revenue. Your operating margin after all costs.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NET_PROFIT_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of net revenue becomes operating profit. The ultimate efficiency metric showing profitability after all variable and fixed costs.',
+        formulaDisplay: '((CM4) ÷ (Net Revenue)) × 100',
+        formula: '((cm4) / (net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_CM3_PERCENT, MEASURE.ORDERS_CM1_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT]: {
+        priority: 14,
+        title: 'NC CM4 (Operating Profit)',
+        shortTitle: 'NC CM4',
+        description: 'New customer CM3 minus Fixed Costs. Operating profit from new customer acquisitions.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Operating profit from new customer acquisitions after all variable and fixed costs.',
+        formulaDisplay: '(NC CM3) − (NC Fixed Costs)',
+        formula: '(nc_cm3) - (nc_fixed_costs)',
+        relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_NEW_CUSTOMER_CM3, MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT]: {
+        priority: 38,
+        title: 'NC CM4 % (Operating Margin)',
+        shortTitle: 'NC CM4 %',
+        description: 'NC CM4 as a percentage of NC Net Revenue. Operating margin from new customers.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of new customer net revenue becomes operating profit after all costs.',
+        formulaDisplay: '((NC CM4) ÷ (NC Net Revenue)) × 100',
+        formula: '((nc_cm4) / (nc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT]: {
+        priority: 24,
+        title: 'RC CM4 (Operating Profit)',
+        shortTitle: 'RC CM4',
+        description: 'Returning customer CM3 minus Fixed Costs. Operating profit from repeat purchases.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'Operating profit from returning customer orders after all variable and fixed costs.',
+        formulaDisplay: '(RC CM3) − (RC Fixed Costs)',
+        formula: '(rc_cm3) - (rc_fixed_costs)',
+        relatedMeasures: [MEASURE.ORDERS_NET_PROFIT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM3, MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT]: {
+        priority: 42,
+        title: 'RC CM4 % (Operating Margin)',
+        shortTitle: 'RC CM4 %',
+        description: 'RC CM4 as a percentage of RC Net Revenue. Operating margin from returning customers.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'What percentage of returning customer net revenue becomes operating profit after all costs.',
+        formulaDisplay: '((RC CM4) ÷ (RC Net Revenue)) × 100',
+        formula: '((rc_cm4) / (rc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PROFIT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_CM1]: {
+        priority: 1,
+        title: 'CM1 (Gross Margin)',
+        shortTitle: 'CM1',
+        description: 'Net Revenue minus Effective COGS. Includes impact of returns/discounts.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM1,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'CM1 is the conservative gross margin calculation using Net Revenue (after returns/discounts) minus Effective COGS.',
+        formulaDisplay: '(Net Revenue) − (Effective COGS)',
+        formula: '(net_revenue) - (effective_cogs)',
+        relatedMeasures: [MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_CM2, MEASURE.ORDERS_EFFECTIVE_COGS],
+    },
+    [MEASURE.ORDERS_CM1_PERCENT]: {
+        priority: 31,
+        title: 'CM1 % (Gross Margin %)',
+        shortTitle: 'CM1 %',
+        description: 'CM1 as a percentage of Net Revenue. Includes impact of returns/discounts.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_CM1_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'CM1 as a percentage of Net Revenue. The conservative gross margin percentage calculation.',
+        formulaDisplay: '(CM1) ÷ (Net Revenue) × 100',
+        formula: '((cm1) / (net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_CM2_PERCENT, MEASURE.ORDERS_NET_PROFIT_PERCENT],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM1]: {
+        priority: 11,
+        title: 'NC CM1 (Gross Margin)',
+        shortTitle: 'NC CM1',
+        description: 'New customer Net Revenue minus Effective COGS. Includes impact of returns/discounts.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'NC CM1 is the conservative gross margin for new customers using Net Revenue minus Effective COGS.',
+        formulaDisplay: '(NC Net Revenue) − (NC Effective COGS)',
+        formula: '(nc_net_revenue) - (nc_effective_cogs)',
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_CM2],
+    },
+    [MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT]: {
+        priority: 35,
+        title: 'NC CM1 % (Gross Margin %)',
+        shortTitle: 'NC CM1 %',
+        description: 'NC CM1 as a percentage of NC Net Revenue. Includes impact of returns/discounts.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_NEW_CUSTOMER_CM1_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'NC CM1 as a percentage of NC Net Revenue. The conservative gross margin percentage for new customers.',
+        formulaDisplay: '(NC CM1) ÷ (NC Net Revenue) × 100',
+        formula: '((nc_cm1) / (nc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_NEW_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_NEW_CUSTOMER_CM2_PERCENT],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1]: {
+        priority: 21,
+        title: 'RC CM1 (Gross Margin)',
+        shortTitle: 'RC CM1',
+        description: 'Returning customer Net Revenue minus Effective COGS. Includes impact of returns/discounts.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'RC CM1 is the conservative gross margin for returning customers using Net Revenue minus Effective COGS.',
+        formulaDisplay: '(RC Net Revenue) − (RC Effective COGS)',
+        formula: '(rc_net_revenue) - (rc_effective_cogs)',
+        relatedMeasures: [MEASURE.ORDERS_CM1, MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2],
+    },
+    [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT]: {
+        priority: 39,
+        title: 'RC CM1 % (Gross Margin %)',
+        shortTitle: 'RC CM1 %',
+        description: 'RC CM1 as a percentage of RC Net Revenue. Includes impact of returns/discounts.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: MEASURE_ICON.SHOPIFY,
+        measure: MEASURE.ORDERS_RETURNING_CUSTOMER_CM1_PERCENT,
+        category: MEASURE_CATEGORY.ORDERS,
+        subcategory: MEASURE_SUBCATEGORY.ORDERS_CONTRIBUTION_MARGIN,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: ORDERS_ATTRIBUTION_APPLICABLE_CONTEXTS,
+        tooltip: 'RC CM1 as a percentage of RC Net Revenue. The conservative gross margin percentage for returning customers.',
+        formulaDisplay: '(RC CM1) ÷ (RC Net Revenue) × 100',
+        formula: '((rc_cm1) / (rc_net_revenue)) * 100',
+        relatedMeasures: [MEASURE.ORDERS_RETURNING_CUSTOMER_CM1, MEASURE.ORDERS_CM1_PERCENT, MEASURE.ORDERS_RETURNING_CUSTOMER_CM2_PERCENT],
+    },
 };
 //# sourceMappingURL=orders-measure-definitions.js.map