@adtrackify/at-tracking-event-types 4.43.0 → 4.45.0

package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js

@@ -19,7 +19,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Spend',
+        shortTitle: 'Channel Spend',
         tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
         relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_CPA],
     },
@@ -38,7 +38,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Impressions',
+        shortTitle: 'Channel Impressions',
         tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
         relatedMeasures: [MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPM, MEASURE.CHANNEL_CTR],
     },
@@ -57,7 +57,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'CPM',
+        shortTitle: 'Channel CPM',
         tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
         formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
         formula: 'channel_spend / channel_impressions * 1000',
@@ -78,7 +78,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Frequency',
+        shortTitle: 'Channel Frequency',
         tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
         formulaDisplay: 'Impressions ÷ Reach',
         formula: 'channel_impressions / channel_reach',
@@ -99,7 +99,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Reach',
+        shortTitle: 'Channel Reach',
         tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPP],
     },
@@ -119,7 +119,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
-        shortTitle: 'CPP',
+        shortTitle: 'Channel CPP',
         tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
         formulaDisplay: 'Total Spend ÷ Reach × 1,000',
         formula: 'channel_spend / channel_reach * 1000',
@@ -140,7 +140,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Clicks',
+        shortTitle: 'Channel Clicks',
         tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
         relatedMeasures: [MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_CPC, MEASURE.CHANNEL_IMPRESSIONS],
     },
@@ -159,7 +159,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'CPC',
+        shortTitle: 'Channel CPC',
         tooltip: 'How much you spend on average for each click on your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Clicks',
         formula: 'channel_spend / channel_clicks',
@@ -180,7 +180,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'CTR',
+        shortTitle: 'Channel CTR',
         tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
         formulaDisplay: 'Clicks ÷ Impressions × 100',
         formula: 'channel_clicks / channel_impressions * 100',
@@ -201,7 +201,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Unique Clicks',
+        shortTitle: 'Channel Unique Clicks',
         tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
         relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
     },
@@ -220,7 +220,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Unique CTR',
+        shortTitle: 'Channel Unique CTR',
         tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
         formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
         formula: 'channel_unique_clicks / channel_impressions * 100',
@@ -241,7 +241,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Unique Click',
+        shortTitle: 'Channel Cost/Unique Click',
         tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
         formulaDisplay: 'Total Spend ÷ Unique Clicks',
         formula: 'channel_spend / channel_unique_clicks',
@@ -262,7 +262,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Inline Clicks',
+        shortTitle: 'Channel Inline Clicks',
         tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
         relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICK_CTR, MEASURE.CHANNEL_COST_PER_INLINE_CLICK, MEASURE.CHANNEL_CLICKS],
     },
@@ -281,7 +281,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Inline CTR',
+        shortTitle: 'Channel Inline CTR',
         tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
         formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
         formula: 'channel_inline_clicks / channel_impressions * 100',
@@ -302,7 +302,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Inline Click',
+        shortTitle: 'Channel Cost/Inline Click',
         tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
         formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
         formula: 'channel_spend / channel_inline_clicks',
@@ -323,7 +323,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Outbound Clicks',
+        shortTitle: 'Channel Outbound Clicks',
         tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
         relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
     },
@@ -342,7 +342,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Outbound CTR',
+        shortTitle: 'Channel Outbound CTR',
         tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
         formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
         formula: 'channel_outbound_clicks / channel_impressions * 100',
@@ -363,7 +363,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Outbound Click',
+        shortTitle: 'Channel Cost/Outbound Click',
         tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
         formulaDisplay: 'Total Spend ÷ Outbound Clicks',
         formula: 'channel_spend / channel_outbound_clicks',
@@ -384,7 +384,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Link Clicks',
+        shortTitle: 'Channel Link Clicks',
         tooltip: 'The number of clicks on any links within your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_LINK_CLICK, MEASURE.CHANNEL_CLICKS],
     },
@@ -403,7 +403,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Link CTR',
+        shortTitle: 'Channel Link CTR',
         tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
         formulaDisplay: 'Link Clicks ÷ Impressions × 100',
         formula: 'channel_link_clicks / channel_impressions * 100',
@@ -424,7 +424,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Link Click',
+        shortTitle: 'Channel Cost/Link Click',
         tooltip: 'How much you spend on average for each click on a link within your ads.',
         formulaDisplay: 'Total Spend ÷ Link Clicks',
         formula: 'channel_spend / channel_link_clicks',
@@ -445,7 +445,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform Purchases',
+        shortTitle: 'Channel Purchases',
         tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA, MEASURE.CHANNEL_ROAS],
     },
@@ -464,7 +464,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform Purchase Value',
+        shortTitle: 'Channel Purchase Value',
         tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_SPEND],
     },
@@ -484,7 +484,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_PURCHASES_COST],
-        shortTitle: 'Platform CPA',
+        shortTitle: 'Channel CPA',
         tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
         formulaDisplay: 'Total Spend ÷ Purchases',
         formula: 'channel_spend / channel_purchases',
@@ -505,7 +505,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform ROAS',
+        shortTitle: 'Channel ROAS',
         tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
         formulaDisplay: 'Purchases Value ÷ Total Spend',
         formula: 'channel_purchases_value / channel_spend',
@@ -526,7 +526,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform NC Purchases',
+        shortTitle: 'Channel NC Purchases',
         tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_NEW_CUSTOMER_CPA, MEASURE.CHANNEL_PURCHASES],
     },
@@ -545,7 +545,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform NC Purchase Val',
+        shortTitle: 'Channel NC Purchase Val',
         tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_PURCHASES_VALUE],
     },
@@ -564,7 +564,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform NC CPA',
+        shortTitle: 'Channel NC CPA',
         tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ New Customer Purchases',
         formula: 'channel_spend / channel_new_customer_purchases',
@@ -585,7 +585,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Platform NC ROAS',
+        shortTitle: 'Channel NC ROAS',
         tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
         formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
         formula: 'channel_new_customer_purchases_value / channel_spend',
@@ -607,7 +607,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
-        shortTitle: 'View Contents',
+        shortTitle: 'Channel View Contents',
         tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
         relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
     },
@@ -627,7 +627,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
-        shortTitle: 'View Contents Value',
+        shortTitle: 'Channel View Contents Value',
         tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_VIEW_CONTENTS_COST],
     },
@@ -647,7 +647,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
-        shortTitle: 'Cost/View Content',
+        shortTitle: 'Channel Cost/View Content',
         tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
         formulaDisplay: 'Total Spend ÷ View Contents',
         formula: 'channel_spend / channel_view_contents',
@@ -669,7 +669,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
-        shortTitle: 'Add to Carts',
+        shortTitle: 'Channel Add to Carts',
         tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS_COST, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_PURCHASES],
     },
@@ -689,7 +689,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
-        shortTitle: 'Add to Cart Value',
+        shortTitle: 'Channel Add to Cart Value',
         tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_ADD_TO_CARTS_COST],
     },
@@ -709,7 +709,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
-        shortTitle: 'Cost/Add to Cart',
+        shortTitle: 'Channel Cost/Add to Cart',
         tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Add to Carts',
         formula: 'channel_spend / channel_add_to_carts',
@@ -731,7 +731,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
-        shortTitle: 'Checkouts',
+        shortTitle: 'Channel Checkouts',
         tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
     },
@@ -751,7 +751,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
-        shortTitle: 'Checkout Value',
+        shortTitle: 'Channel Checkout Value',
         tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
     },
@@ -771,7 +771,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
-        shortTitle: 'Cost/Checkout',
+        shortTitle: 'Channel Cost/Checkout',
         tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
         formula: 'channel_spend / channel_initiate_checkouts',
@@ -793,7 +793,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_SEARCHES],
-        shortTitle: 'Searches',
+        shortTitle: 'Channel Searches',
         tooltip: 'The number of on-site search events attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SEARCHES_COST, MEASURE.CHANNEL_VIEW_CONTENTS],
     },
@@ -813,7 +813,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
-        shortTitle: 'Searches Value',
+        shortTitle: 'Channel Searches Value',
         tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_SEARCHES_COST],
     },
@@ -833,7 +833,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_SEARCHES_COST],
-        shortTitle: 'Cost/Search',
+        shortTitle: 'Channel Cost/Search',
         tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Searches',
         formula: 'channel_spend / channel_searches',
@@ -855,7 +855,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
-        shortTitle: 'Add to Wishlists',
+        shortTitle: 'Channel Add to Wishlists',
         tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_VIEW_CONTENTS],
     },
@@ -875,7 +875,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
-        shortTitle: 'Wishlist Value',
+        shortTitle: 'Channel Wishlist Value',
         tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WITHLISTS, MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST],
     },
@@ -895,7 +895,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
-        shortTitle: 'Cost/Wishlist',
+        shortTitle: 'Channel Cost/Wishlist',
         tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Add to Wishlists',
         formula: 'channel_spend / channel_add_to_wishlists',
@@ -916,7 +916,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Engagements',
+        shortTitle: 'Channel Engagements',
         tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
         relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENT_RATE, MEASURE.CHANNEL_ENGAGEMENTS_COST, MEASURE.CHANNEL_IMPRESSIONS],
     },
@@ -935,7 +935,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Engagement',
+        shortTitle: 'Channel Cost/Engagement',
         tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Engagements',
         formula: 'channel_spend / channel_engagements',
@@ -956,7 +956,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Engagement Rate',
+        shortTitle: 'Channel Engagement Rate',
         tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
         formulaDisplay: 'Engagements ÷ Impressions × 100',
         formula: 'channel_engagements / channel_impressions * 100',
@@ -977,7 +977,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Shares',
+        shortTitle: 'Channel Shares',
         tooltip: 'The number of times users shared your ads with others across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SHARES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_REACTIONS],
     },
@@ -996,7 +996,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Share',
+        shortTitle: 'Channel Cost/Share',
         tooltip: 'How much you spend on average for each share of your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Shares',
         formula: 'channel_spend / channel_shares',
@@ -1017,7 +1017,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Reactions',
+        shortTitle: 'Channel Reactions',
         tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_REACTIONS_COST, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_ENGAGEMENTS],
     },
@@ -1036,7 +1036,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Reaction',
+        shortTitle: 'Channel Cost/Reaction',
         tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
         formulaDisplay: 'Total Spend ÷ Reactions',
         formula: 'channel_spend / channel_reactions',
@@ -1057,7 +1057,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Likes',
+        shortTitle: 'Channel Likes',
         tooltip: 'The number of likes your ads received across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_LIKES_COST, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS],
     },
@@ -1076,7 +1076,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Like',
+        shortTitle: 'Channel Cost/Like',
         tooltip: 'How much you spend on average for each like your ads receive across all channels.',
         formulaDisplay: 'Total Spend ÷ Likes',
         formula: 'channel_spend / channel_likes',
@@ -1097,7 +1097,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Comments',
+        shortTitle: 'Channel Comments',
         tooltip: 'The number of comments left on your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_COMMENTS_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
     },
@@ -1116,7 +1116,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Comment',
+        shortTitle: 'Channel Cost/Comment',
         tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
         formulaDisplay: 'Total Spend ÷ Comments',
         formula: 'channel_spend / channel_comments',
@@ -1137,7 +1137,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Saves',
+        shortTitle: 'Channel Saves',
         tooltip: 'The number of times users saved your ads for later across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SAVES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
     },
@@ -1156,7 +1156,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Save',
+        shortTitle: 'Channel Cost/Save',
         tooltip: 'How much you spend on average for each save your ads receive across all channels.',
         formulaDisplay: 'Total Spend ÷ Saves',
         formula: 'channel_spend / channel_saves',
@@ -1177,7 +1177,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'LP Views',
+        shortTitle: 'Channel LP Views',
         tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_CLICKS],
     },
@@ -1196,7 +1196,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/LP View',
+        shortTitle: 'Channel Cost/LP View',
         tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Landing Page Views',
         formula: 'channel_spend / channel_landing_page_views',
@@ -1217,7 +1217,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'LP View Rate',
+        shortTitle: 'Channel LP View Rate',
         tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
         formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
         formula: 'channel_landing_page_views / channel_clicks * 100',
@@ -1238,7 +1238,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Leads',
+        shortTitle: 'Channel Leads',
         tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_LEADS_COST, MEASURE.CHANNEL_LEADS_VALUE, MEASURE.CHANNEL_PURCHASES],
     },
@@ -1257,7 +1257,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Leads Value',
+        shortTitle: 'Channel Leads Value',
         tooltip: 'The total assigned value of leads generated by your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_LEADS_COST],
     },
@@ -1276,7 +1276,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'CPL',
+        shortTitle: 'Channel CPL',
         tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Leads',
         formula: 'channel_spend / channel_leads',
@@ -1297,7 +1297,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Appointments',
+        shortTitle: 'Channel Appointments',
         tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS_COST, MEASURE.CHANNEL_APPOINTMENTS_VALUE, MEASURE.CHANNEL_LEADS],
     },
@@ -1316,7 +1316,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Appointments Value',
+        shortTitle: 'Channel Appointments Value',
         tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_APPOINTMENTS_COST],
     },
@@ -1335,7 +1335,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Appointment',
+        shortTitle: 'Channel Cost/Appointment',
         tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Appointments',
         formula: 'channel_spend / channel_appointments',
@@ -1356,7 +1356,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Subscriptions',
+        shortTitle: 'Channel Subscriptions',
         tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS_COST, MEASURE.CHANNEL_SUBSCRIBERS_VALUE, MEASURE.CHANNEL_LEADS],
     },
@@ -1375,7 +1375,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Subscriptions Value',
+        shortTitle: 'Channel Subscriptions Value',
         tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_SUBSCRIBERS_COST],
     },
@@ -1394,7 +1394,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Subscription',
+        shortTitle: 'Channel Cost/Subscription',
         tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Subscriptions',
         formula: 'channel_spend / channel_subscribers',
@@ -1415,7 +1415,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Trial Starts',
+        shortTitle: 'Channel Trial Starts',
         tooltip: 'The number of free trial activations attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_START_TRIALS_COST, MEASURE.CHANNEL_START_TRIALS_VALUE, MEASURE.CHANNEL_SUBSCRIBERS],
     },
@@ -1434,7 +1434,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Trial Starts Value',
+        shortTitle: 'Channel Trial Starts Value',
         tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_START_TRIALS_COST],
     },
@@ -1453,7 +1453,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Trial Start',
+        shortTitle: 'Channel Cost/Trial Start',
         tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Trial Starts',
         formula: 'channel_spend / channel_start_trials',
@@ -1474,7 +1474,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Applications',
+        shortTitle: 'Channel Applications',
         tooltip: 'The number of application form submissions attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, MEASURE.CHANNEL_LEADS],
     },
@@ -1493,7 +1493,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Applications Value',
+        shortTitle: 'Channel Applications Value',
         tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
     },
@@ -1512,7 +1512,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Application',
+        shortTitle: 'Channel Cost/Application',
         tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Application Submissions',
         formula: 'channel_spend / channel_submit_applications',
@@ -1533,7 +1533,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'App Installs',
+        shortTitle: 'Channel App Installs',
         tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS_COST, MEASURE.CHANNEL_APP_INSTALLS_VALUE, MEASURE.CHANNEL_PURCHASES],
     },
@@ -1552,7 +1552,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'App Installs Value',
+        shortTitle: 'Channel App Installs Value',
         tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_APP_INSTALLS_COST],
     },
@@ -1571,7 +1571,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/App Install',
+        shortTitle: 'Channel Cost/App Install',
         tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ App Installs',
         formula: 'channel_spend / channel_app_installs',
@@ -1592,7 +1592,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Registrations',
+        shortTitle: 'Channel Registrations',
         tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, MEASURE.CHANNEL_LEADS],
     },
@@ -1611,7 +1611,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Registrations Value',
+        shortTitle: 'Channel Registrations Value',
         tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
     },
@@ -1630,7 +1630,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Registration',
+        shortTitle: 'Channel Cost/Registration',
         tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Completed Registrations',
         formula: 'channel_spend / channel_complete_registrations',
@@ -1651,7 +1651,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Video Views',
+        shortTitle: 'Channel Video Views',
         tooltip: 'The number of times your video ads were viewed across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_CPV, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
     },
@@ -1671,7 +1671,7 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
         aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST],
-        shortTitle: 'CPV',
+        shortTitle: 'Channel CPV',
         tooltip: 'How much you spend on average for each video view across all channels.',
         formulaDisplay: 'Total Spend ÷ Video Views',
         formula: 'channel_spend / channel_video_views',
@@ -1692,7 +1692,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '15s Video Views',
+        shortTitle: 'Channel 15s Video Views',
         tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
     },
@@ -1711,7 +1711,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/15s View',
+        shortTitle: 'Channel Cost/15s View',
         tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
         formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
         formula: 'channel_spend / channel_video_views_15_sec',
@@ -1732,7 +1732,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '30s Video Views',
+        shortTitle: 'Channel 30s Video Views',
         tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_VIDEO_VIEWS],
     },
@@ -1751,7 +1751,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/30s View',
+        shortTitle: 'Channel Cost/30s View',
         tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
         formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
         formula: 'channel_spend / channel_video_views_30_sec',
@@ -1772,7 +1772,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '25% Video Views',
+        shortTitle: 'Channel 25% Video Views',
         tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
     },
@@ -1791,7 +1791,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '50% Video Views',
+        shortTitle: 'Channel 50% Video Views',
         tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
     },
@@ -1810,7 +1810,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '75% Video Views',
+        shortTitle: 'Channel 75% Video Views',
         tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
     },
@@ -1829,7 +1829,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '95% Video Views',
+        shortTitle: 'Channel 95% Video Views',
         tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
     },
@@ -1848,7 +1848,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '100% Video Views',
+        shortTitle: 'Channel 100% Video Views',
         tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
     },
@@ -1867,7 +1867,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '25% Completion',
+        shortTitle: 'Channel 25% Completion',
         tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
         formulaDisplay: '25% Video Views ÷ Video Views × 100',
         formula: 'channel_video_p25_watched_views / channel_video_views * 100',
@@ -1888,7 +1888,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '50% Completion',
+        shortTitle: 'Channel 50% Completion',
         tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
         formulaDisplay: '50% Video Views ÷ Video Views × 100',
         formula: 'channel_video_p50_watched_views / channel_video_views * 100',
@@ -1909,7 +1909,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '75% Completion',
+        shortTitle: 'Channel 75% Completion',
         tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
         formulaDisplay: '75% Video Views ÷ Video Views × 100',
         formula: 'channel_video_p75_watched_views / channel_video_views * 100',
@@ -1930,7 +1930,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: '100% Completion',
+        shortTitle: 'Channel 100% Completion',
         tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
         formulaDisplay: '100% Video Views ÷ Video Views × 100',
         formula: 'channel_video_p100_watched_views / channel_video_views * 100',
@@ -1951,7 +1951,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'ThruPlay Views',
+        shortTitle: 'Channel ThruPlay Views',
         tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
     },
@@ -1970,7 +1970,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/ThruPlay',
+        shortTitle: 'Channel Cost/ThruPlay',
         tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
         formulaDisplay: 'Total Spend ÷ ThruPlay Views',
         formula: 'channel_spend / channel_video_views_thruplay',
@@ -1991,7 +1991,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Video Plays',
+        shortTitle: 'Channel Video Plays',
         tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
         relatedMeasures: [MEASURE.CHANNEL_VIDEO_PLAYS_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_IMPRESSIONS],
     },
@@ -2010,7 +2010,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Video Play',
+        shortTitle: 'Channel Cost/Video Play',
         tooltip: 'How much you spend on average for each video play initiation across all channels.',
         formulaDisplay: 'Total Spend ÷ Video Plays',
         formula: 'channel_spend / channel_video_plays',
@@ -2031,7 +2031,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Conversions',
+        shortTitle: 'Channel Conversions',
         tooltip: 'The total number of conversion events attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_COST, MEASURE.CHANNEL_PURCHASES],
     },
@@ -2050,7 +2050,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Conversions Value',
+        shortTitle: 'Channel Conversions Value',
         tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_ROAS, MEASURE.CHANNEL_SPEND],
     },
@@ -2069,7 +2069,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/Conversion',
+        shortTitle: 'Channel Cost/Conversion',
         tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
         formulaDisplay: 'Total Spend ÷ Conversions',
         formula: 'channel_spend / channel_conversions',
@@ -2090,7 +2090,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Conv. ROAS',
+        shortTitle: 'Channel Conv. ROAS',
         tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
         formulaDisplay: 'Conversions Value ÷ Total Spend',
         formula: 'channel_conversions_value / channel_spend',
@@ -2111,7 +2111,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'All Conversions',
+        shortTitle: 'Channel All Conversions',
         tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ALL_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS],
     },
@@ -2130,7 +2130,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'All Conv. Value',
+        shortTitle: 'Channel All Conv. Value',
         tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
         relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, MEASURE.CHANNEL_CONVERSIONS_VALUE],
     },
@@ -2149,7 +2149,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/All Conv.',
+        shortTitle: 'Channel Cost/All Conv.',
         tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
         formulaDisplay: 'Total Spend ÷ All Conversions',
         formula: 'channel_spend / channel_all_conversions',
@@ -2170,7 +2170,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'All Conv. ROAS',
+        shortTitle: 'Channel All Conv. ROAS',
         tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
         formulaDisplay: 'All Conversions Value ÷ Total Spend',
         formula: 'channel_all_conversions_value / channel_spend',
@@ -2191,7 +2191,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'View-Through Conv.',
+        shortTitle: 'Channel View-Through Conv.',
         tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
         relatedMeasures: [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS],
     },
@@ -2210,7 +2210,7 @@ export const CHANNEL_MEASURES_MAP = {
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        shortTitle: 'Cost/VTC',
+        shortTitle: 'Channel Cost/VTC',
         tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
         formulaDisplay: 'Total Spend ÷ View-Through Conversions',
         formula: 'channel_spend / channel_view_thru_conversions',