@adtrackify/at-tracking-event-types 4.18.2 → 4.20.0

package/dist/esm/types/api/measures/definitions/core-measure-definitions.js

@@ -1,879 +1,444 @@
-import { MEASURE } from '../measures.js';
-import { MEASURE_CATEGORY } from './measure-categories.js';
-import { MeasureValueType } from './measure-value-type.js';
-import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
-export const CORE_MEASURES_MAP = {
-    [MEASURE.CORE_CPA]: {
-        title: 'CPA: (Cost Per Acquisition)',
-        description: 'The amount spent per acquisition. (Total Amount Spent / # Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
-        title: 'NCPA: (New Customer Cost Per Acquisition)',
-        description: 'The amount spent per new customer acquisition. (Total Amount Spent / # New Customer Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
-        title: 'RCPA: (Returning Customer Cost Per Acquisition)',
-        description: 'The amount spent per returning customer acquisition. (Total Amount Spent / # Returning Customer Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_MER]: {
-        title: 'MER (Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_MER_NET]: {
-        title: 'MER (Net Sales): Marketing Efficiency Ratio using Net Sales',
-        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_MER_GROSS]: {
-        title: 'MER (Gross Sales): Marketing Efficiency Ratio using Gross Sales',
-        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_ROAS_TOTAL]: {
-        title: 'ROAS (Revenue): Return on Ad Spend using Total Sales',
-        description: 'Total Revenue / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_ROAS],
-    },
-    [MEASURE.CORE_ROAS_GROSS]: {
-        title: 'ROAS (Gross Sales): Return on Ad Spend using Gross Sales',
-        description: 'Gross Sales / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_ROAS_NET]: {
-        title: 'ROAS (Net Sales): Return on Ad Spend using Net Sales',
-        description: 'Net Sales / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
-        title: 'Ad Spend as a percentage of Gross Sales',
-        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_SPEND_NET_PERCENT]: {
-        title: 'Ad Spend % of Net Sales',
-        description: 'The percentage of net sales that were spent on ads. (Amount Spent / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_SPEND_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD]: {
-        title: 'RAAD - (Revenue after Discounts, Returns, Ad Spend)',
-        description: 'Total Revenue - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD_GROSS]: {
-        title: 'RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Gross Sales - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD_NET]: {
-        title: 'RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Net Sales - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
-        title: 'RAAD % of Total',
-        description: 'RAAD as a percentage of Total Revenue. (RAAD / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD_GROSS_PERCENT]: {
-        title: 'RAAD % of Gross',
-        description: 'RAAD as a percentage of Gross Sales. (RAAD / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RAAD_NET_PERCENT]: {
-        title: 'RAAD % of Net',
-        description: 'RAAD as a percentage of Net Sales. (RAAD / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
-        title: 'NC-RAAD - (Revenue after Discounts, Returns, Ad Spend)',
-        description: 'Total Revenue - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
-        title: 'NC-RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Gross Sales - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
-        title: 'NC-RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Net Sales - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
-        title: 'NC-RAAD % of Total',
-        description: 'NC-RAAD as a percentage of Total Revenue. (NC-RAAD / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
-        title: 'NC-RAAD % of Gross',
-        description: 'NC-RAAD as a percentage of Gross Sales. (NC-RAAD / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
-        title: 'NC-RAAD % of Net',
-        description: 'NC-RAAD as a percentage of Net Sales. (NC-RAAD / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
-        title: 'NC-ROAS (New Customer Return On Ad Spend)',
-        description: '(New Customer Revenue / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS],
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
-        title: 'NC-ROAS GROSS (New Customer Return On Ad Spend)',
-        description: '(New Customer Gross Sales / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
-        title: 'NC-ROAS NET (New Customer Return On Ad Spend)',
-        description: '(New Customer Net Sales / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
-        title: 'NC-MER (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / New Customer Revenue)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
-        title: 'NC-MER GROSS (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / New Customer Gross Sales)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
-        title: 'NC-MER NET (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / New Customer Net Sales)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_EFFECTIVE_COGS]: {
-        title: 'Effective COGS',
-        description: 'Net Cost of Goods Sold (Orders COGS + Handling - Refund COGS)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_EFFECTIVE_COGS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_EFFECTIVE_COGS_PERCENT]: {
-        title: 'Effective COGS %',
-        description: 'Effective COGS as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_EFFECTIVE_COGS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS]: {
-        title: 'NC Effective COGS',
-        description: 'New Customer Effective COGS',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_EFFECTIVE_COGS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS]: {
-        title: 'NC Variable Costs',
-        description: 'New Customer Variable Costs',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_VARIABLE_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS]: {
-        title: 'NC Fixed Costs',
-        description: 'New Customer Fixed Costs',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_FIXED_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT]: {
-        title: 'New Customer Gross Profit (CM1)',
-        description: 'New Customer Net Sales - New Customer Effective COGS',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_CM2]: {
-        title: 'New Customer CM2',
-        description: 'New Customer Gross Profit - NC Shipping - NC Gateway Costs - NC Variable Expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_CM2,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_CM3]: {
-        title: 'New Customer CM3',
-        description: 'New Customer CM2 - NC Blended Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_CM3,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT]: {
-        title: 'New Customer Net Profit',
-        description: 'New Customer CM3 - NC Fixed Expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_NET_PROFIT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_COGS_ORDERS]: {
-        title: 'COGS (Orders)',
-        description: 'Cost of Goods Sold from orders',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_COGS_ORDERS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_COGS_REFUNDS]: {
-        title: 'COGS (Refunds)',
-        description: 'Cost of Goods Sold recovered from refunds',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_COGS_REFUNDS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_VARIABLE_COSTS]: {
-        title: 'Variable Costs',
-        description: 'Total custom variable expenses (per-order fees, % of sales, etc.)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_VARIABLE_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_VARIABLE_COSTS_PERCENT]: {
-        title: 'Variable Costs %',
-        description: 'Variable costs as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_VARIABLE_COSTS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_FIXED_COSTS]: {
-        title: 'Fixed Costs',
-        description: 'Total fixed expenses (rent, salaries, software, etc.)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_FIXED_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_FIXED_COSTS_PERCENT]: {
-        title: 'Fixed Costs %',
-        description: 'Fixed costs as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_FIXED_COSTS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_SHIPPING_COSTS]: {
-        title: 'Shipping Costs',
-        description: 'Seller-side shipping expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_SHIPPING_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_PAYMENT_GATEWAY_COSTS]: {
-        title: 'Payment Gateway Costs',
-        description: 'Payment processing fees (flat + percentage per gateway)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_PAYMENT_GATEWAY_COSTS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_VARIABLE_AD_SPEND]: {
-        title: 'Variable Ad Spend',
-        description: 'Internal: variable expenses marked as ad spend (per-order calculation)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_VARIABLE_AD_SPEND,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_FIXED_AD_SPEND]: {
-        title: 'Fixed Ad Spend',
-        description: 'Internal: fixed expenses marked as ad spend (date-allocated)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_FIXED_AD_SPEND,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_CUSTOM_AD_SPEND]: {
-        title: 'Custom Ad Spend',
-        description: 'User-entered ad spend from custom variable/fixed expenses marked as ad spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CUSTOM_AD_SPEND,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_BLENDED_AD_SPEND]: {
-        title: 'Blended Ad Spend',
-        description: 'Total ad spend combining API channel spend and custom ad spend expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_BLENDED_AD_SPEND,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_GROSS_PROFIT]: {
-        title: 'Gross Profit (CM1)',
-        description: 'Net Sales - Effective COGS',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_GROSS_PROFIT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_GROSS_PROFIT_PERCENT]: {
-        title: 'Gross Profit Margin %',
-        description: 'Gross Profit as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_GROSS_PROFIT_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_CM2]: {
-        title: 'CM2 (Contribution Margin 2)',
-        description: 'Gross Profit - Shipping - Gateway Costs - Variable Expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CM2,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_CM2_PERCENT]: {
-        title: 'CM2 %',
-        description: 'CM2 as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CM2_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_CM3]: {
-        title: 'CM3 (Contribution Margin 3)',
-        description: 'CM2 - Blended Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CM3,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_CM3_PERCENT]: {
-        title: 'CM3 %',
-        description: 'CM3 as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CM3_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NET_PROFIT]: {
-        title: 'Net Profit',
-        description: 'CM3 - Fixed Expenses',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NET_PROFIT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NET_PROFIT_PERCENT]: {
-        title: 'Net Profit Margin %',
-        description: 'Net Profit as a percentage of Net Sales',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NET_PROFIT_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-};
+import { MEASURE } from '../measures.js';
+import { MEASURE_CATEGORY } from './measure-categories.js';
+import { MeasureValueType } from './measure-value-type.js';
+import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
+export const CORE_MEASURES_MAP = {
+    [MEASURE.CORE_CPA]: {
+        title: 'CPA: (Cost Per Acquisition)',
+        description: 'The amount spent per acquisition. (Total Amount Spent / # Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
+        title: 'NCPA: (New Customer Cost Per Acquisition)',
+        description: 'The amount spent per new customer acquisition. (Total Amount Spent / # New Customer Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
+        title: 'RCPA: (Returning Customer Cost Per Acquisition)',
+        description: 'The amount spent per returning customer acquisition. (Total Amount Spent / # Returning Customer Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_MER]: {
+        title: 'MER (Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_MER_NET]: {
+        title: 'MER (Net Sales): Marketing Efficiency Ratio using Net Sales',
+        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_MER_GROSS]: {
+        title: 'MER (Gross Sales): Marketing Efficiency Ratio using Gross Sales',
+        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_ROAS_TOTAL]: {
+        title: 'ROAS (Revenue): Return on Ad Spend using Total Sales',
+        description: 'Total Revenue / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_ROAS],
+    },
+    [MEASURE.CORE_ROAS_GROSS]: {
+        title: 'ROAS (Gross Sales): Return on Ad Spend using Gross Sales',
+        description: 'Gross Sales / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_ROAS_NET]: {
+        title: 'ROAS (Net Sales): Return on Ad Spend using Net Sales',
+        description: 'Net Sales / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
+        title: 'Ad Spend as a percentage of Gross Sales',
+        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_SPEND_NET_PERCENT]: {
+        title: 'Ad Spend % of Net Sales',
+        description: 'The percentage of net sales that were spent on ads. (Amount Spent / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_SPEND_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD]: {
+        title: 'RAAD - (Revenue after Discounts, Returns, Ad Spend)',
+        description: 'Total Revenue - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD_GROSS]: {
+        title: 'RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Gross Sales - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD_NET]: {
+        title: 'RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Net Sales - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
+        title: 'RAAD % of Total',
+        description: 'RAAD as a percentage of Total Revenue. (RAAD / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD_GROSS_PERCENT]: {
+        title: 'RAAD % of Gross',
+        description: 'RAAD as a percentage of Gross Sales. (RAAD / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RAAD_NET_PERCENT]: {
+        title: 'RAAD % of Net',
+        description: 'RAAD as a percentage of Net Sales. (RAAD / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
+        title: 'NC-RAAD - (Revenue after Discounts, Returns, Ad Spend)',
+        description: 'Total Revenue - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
+        title: 'NC-RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Gross Sales - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
+        title: 'NC-RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Net Sales - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
+        title: 'NC-RAAD % of Total',
+        description: 'NC-RAAD as a percentage of Total Revenue. (NC-RAAD / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
+        title: 'NC-RAAD % of Gross',
+        description: 'NC-RAAD as a percentage of Gross Sales. (NC-RAAD / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
+        title: 'NC-RAAD % of Net',
+        description: 'NC-RAAD as a percentage of Net Sales. (NC-RAAD / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
+        title: 'NC-ROAS (New Customer Return On Ad Spend)',
+        description: '(New Customer Revenue / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS],
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
+        title: 'NC-ROAS GROSS (New Customer Return On Ad Spend)',
+        description: '(New Customer Gross Sales / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
+        title: 'NC-ROAS NET (New Customer Return On Ad Spend)',
+        description: '(New Customer Net Sales / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
+        title: 'NC-MER (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / New Customer Revenue)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
+        title: 'NC-MER GROSS (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / New Customer Gross Sales)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
+        title: 'NC-MER NET (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / New Customer Net Sales)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+};
 //# sourceMappingURL=core-measure-definitions.js.map